It’s safe to say that your SEO approach is likely outdated. If you’re looking for the latest hack, trick or SEO loophole – you’re barking up the wrong tree. If you’re obsessing over ranking and traditional keywords then you may be off target.
In this episode we talk about why “intent” is now the most important word in SEO and content marketing. We look at how search behavior is changing. We also consider how Google is indexing different forms of content like podcasts and video transcripts and what that means to us as marketers. We talk about how REI and other eComm companies are getting this right – and how you need to shift your SEO strategy for 2020.
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