backlinks seo ranking factors
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Most Important SEO Ranking Factors 2019

You may or may not be aware that SEO Ranking factors, one of which is number of backlinks will make a huge difference to the success of your website. You may not be aware that these factors change very often. What worked for you last year may not be as effective this year. Hence, this is why you need to keep up to date with current trends in SEO.

Websites that are properly optimised for search enjoy more visibility and, consequently, more traffic. Don’t forget that more traffic will lead to more sales and more profit, so if you neglect SEO, you are essentially shooting yourself in the foot; your website will not enjoy enough visibility on the internet and you will end up losing potential traffic.

In this article, we will be sharing some of the essential SEO ranking factors that will help you dominate SERPs in 2019. By the end of this post, you will know enough to properly optimise your website and attract more traffic to your business.

To make for easier reading, we have created a table of content for you:

  • Referring domains
  • Organic click-through-rate
  • Domain authority
  • Mobile usability
  • Dwell time
  • Total number of backlinks
  • Content quality
  • On-page SEO

But first, a little background.

seo ranking factors

What does ranking in SEO mean?

Ranking in SEO refers to the current position of your website in search results. A # 1 ranking means that your web page is the very first result on SERPs when people search for a particular term. This does not include promoted results, answer boxes and snippets.

Appearing in the top 5 results is great because this accounts for more than half of clicks on search results page. Appearing on the first result page is also a great achievement because literally no one goes beyond the first page of search results.

Ranking high in Google SERP involves a lot of work and patience. There are certain things Google look for when ranking a web page. The search giant checks things like:

  • The relevancy and authority of the content
  • The quality and amount of content
  • The reputation of the website
  • Information on the site and its owners

Google will consider all these factors when ranking web pages.

It is important to point out, though, that there is no guarantee that your website will appear on the first page or #1 of search results. However, with the right techniques and enough effort, you stand a very good chance of making that happen.

Now, let us look at the essential SEO ranking factors for 2018.

Referring domains

Referring domains are the domains or websites that refer visitors to your site.

A referring domain is different from a backlink in that backlinks are URLS that direct visitors to your website while referring domains are websites that contain backlinks to your site. For example, if a site like www.123articlesdirectoryxyz.com (does not exist) has about 1000 backlinks to your website, www.123articlesdirectoryxyz.com is a referring domain. Note that an extremely high number of backlinks per referring domain will likely earn you a penalty from Google as this will be seen as the result of black SEO practice.

While it is definitely suspicious for one website to hold hundreds of backlinks to your website; if used properly, it can help with link building, which is essential for the visibility of your website.

Referring domains to your website can be found in the Acquisitions Report of your Google Analytics dashboard.

Creating an effective referring domain strategy for link building will help enhance your SEO efforts and deliver valuable results. Websites at the top of SERP have backlinks from a number of high-value, credible sources, and a proper referring domain strategy can help you achieve this.

An effective referring domain strategy will help you with the type of links that are likely to send viable traffic to you by using the content that already exists on your website.

While it might appear that its good to have a lot of backlinks to your website, it is better to have high-value referring domains with backlinks pointing to your site.

A good way to achieve this is by guest posting. Look for authority websites in your niche that accept guest posting, then submit high quality content that may entice people to click on the link to your website.

Organic click-through-rate

Organic click-through rate is the number of clicks your web page receives on search results, then divided by the number of views/impressions or times it was viewed on the search engine results pages. Because no page ranking is created equal, knowing your organic CTRs will help you determine how important each rank position is to your website. Knowing your organic CTRs will also help you estimate the amount of organic traffic to your website. When you have a good idea of how much traffic is driven to your website, you will be able to set realistic expectations for your website and know how to measure the success of your expectations.

However, before you can get to this point, you should first work at improving your website’s organic CTRs. Doing this will help improve your search page rankings, ensure better website visibility and drive reliable traffic to your website. At its core, improving your organic click-through rate simply means making the extra effort to attract clicks on SERPs.

Methodology you can adopt to improve your organic CTRs include:

  • Using effective meta-titles – The titles of your content and webpages are the first thing a user will see in search results. A descriptive and engaging title will do a lot to attract the attention of a search user and compel him or her to click on your web page link. This is why it is a good idea to pay attention to the titles you use for your pages. As much as possible, use natural keywords in your title that reflect what your content is about. This makes it easier for search users to determine its relevance to their search.
  • Writing effective meta-descriptions – Meta-descriptions are as important as meta-titles, but, with meta-descriptions, you have a higher word count to describe the content of the page you are promoting. The typical search user will quickly skim through the brief description below the title to see if the page actually offers the information they are looking for.. Subsequently, if you want to improve your organic CTRs, it is important that you properly optimise your meta-descriptions to contain the relevant search keywords and other important information relevant to your web page.
  • Using long-tail keywords – Long-tail keywords are essential for SEO success. By researching long-tail keywords and implementing them in your website content, you can greatly increase the volume of organic searches related to your content you rank for. For example, a customer is more likely to buy when they search for “Adidas sneakers under $500” than when they simply search for sneakers. If you are a shoe retailer, you will get more qualified click-throughs because of the long-tail keywords included in your content.
  • Implementing structured data – Structured data or schema markup is an important component of the content found on SERPs. Structured data helps Google understand the purpose of each page on your website and how they relate to a particular search query. It is essentially a structure of all the pages on your website and is necessary for Google to show up the right page in response to an individual search query.

Without structured data, you risk being invisible on the internet. Fortunately, creating and uploading the schema mark-up for your website is not difficult. In fact, if you have a WordPress website, there are dozens of plugins that can automate the process for you.

Domain authority

Very few people are aware that more than half of the websites that rank in the top 10 SERP position are three years old or older. Research suggests that very few websites younger than one year old achieve such an impressive ranking. This means that if you have had your site for a while, and it is properly optimised, you already have an advantage.

Domain authority (DA) is a critical factor which helps determine how well your site will rank in SERPs. In almost every instance, the age of your website plays a vital role in your domain authority, although there are smart ways to improve the domain authority of a young website. The DA score ranges from 1 to 100, with a higher score improving your chances of faring better in search results. It, therefore, follows that to enjoy improved visibility in search results; the domain authority of your website must be very high.

Before looking at how to improve your domain authority, you may want to first check your score. You can do this by using Open Site Explorer by Moz. Just type your URL in the search box, hit enter and you will get a report showing everything from page authority to domain authority and established links.

In some cases, exact-match domain names not associated with spammy websites can enjoy boost in page rank, but for established websites without exact-match domain names, implementing better on-page SEO, building quality backlinks, turning out high quality content and staying active on social media are some tactics to employ to increase the domain authority of a site.

Mobile usability

Google implementing its mobile-first indexing in 2018 means that mobile versions of websites will be indexed differently from desktop versions. The less obvious but more important implication of this development is that Google will now analyse websites against ranking signals, of which mobile responsiveness is an important one to determine how a site will rank in mobile and desktop search results.

The implication of this is that if your website is not optimised for mobile, irrespective of how pertinent your content is, and how much your domain authority score is, or how well you meet other SEO benchmarks, it will not show up in results for relevant search on mobile devices. You might think its much adieu about nothing until you realise that mobile searches now far outweigh searches done on desktop computers. Not having a website optimised for mobile means you have to effectively remove yourself from the possibility of ranking in mobile SERPs. Even though this will not affect your ranking for desktop search, it will limit the size of your visibility and cause you to lose a countless number of potential visitors. Also, Google recommends that websites implement a responsive design pattern.

If there is doubt about the usability of your website on mobiles and tablets, your next step is to test your site for mobile responsiveness. Google’s mobile test tool will tell you if your website is responsive enough to display properly across devices. If it isn’t, you should immediately consider optimising your website for mobile so as not to lose out on organic traffic from mobile search.

Dwell time

Dwell time is one of the least used, yet most important, site metrics that help search engines determine the relevance of a website.

Dwell time is literally what it says on the tin. Its the amount of time a user spends on your site before returning to the search results. A longer dwell time means that the visitor found what they were looking for on your website, and this is good for your page ranking. A short dwell time, on the other hand, indicates that your website did not live up to the user’s expectations.

While the precise threshold that indicates a poor or excellent dwell time is not exactly known, it follows that to improve your page ranking; you should work at keeping organic traffic visitors on your site for longer. Sometimes its easier to say things than do them ; however, there are certain things you can do that will help keep visitors on your website for longer.

The first thing you can do is to produce better content. A visitor is more likely to remain on your site for a whole if you provide them with high quality, engaging content.

Since dwell time is a measure of the time between arriving from SERP and returning, it makes sense that providing your visitors with more things to occupy their time will help improve your dwell time. Creating a strong internal linking system to other engaging parts of your website can do the trick.

You can also adopt more effective engagement techniques that will keep users on your site for longer. This can be by providing related content, polls, engaging media and so on.

Improving and Increasing the time spent on your website will improve your website reputation and help you rank better on SERPs.

Total number of backlinks

Since the beginning of SEO, a lot of trends have come and gone, but backlinks remain one of the important signals necessary for Google page rankings.

The number of quality backlinks to your site will have a huge impact on your rankings. In fact, more links result in better ranking as long as these are not bought links or links gotten via schemes. Note that backlinks coming from the same source are not as effective as quality links coming from a multitude of authority websites, so when creating a backlink building technique, bear in mind that it is the source of the links that matter, not the amount. The best scenario is when an authority website includes a link to your site in one of their pieces of content related to your niche. This will tremendously improve your relevance and make Google see your website as an authority in that niche.

Of course, it makes sense to have a few links from low-quality websites too, but make sure that building links is an integral part of your SEO campaign.

There are several effective methods you can adopt to get a good number of quality backlinks, including guest blogging. However, if you site is suffering from an acute lack of backlinks, it may be a good idea to involve an SEO expert. There are a lot of things you may not be aware of, or might overlook, that an SEO expert will cover properly. Luckily, the internet is full of reliable agencies like Synapse SEO.

Content quality

The phrase ‘content is king’ has been prevalent on the internet for a long time. Quality Content effects website visibility and is actually one of Google’s most important ranking factors.

The importance of high-quality content is aptly covered in Google’s rating guidelines where they say they aim to provide search users with only the most relevant and high-quality results, related to what they are searching for. Any content that does not meet this criterion is bound to affect your page rankings.

One of the best ways to optimise your content is to include relevant keywords. These are keywords people use when searching for the type of content your website offers. You need a good keyword research system to come up with relevant keywords for your website.

Additionally, long-tail keywords will significantly improve the relevance of your content in search results. Google appreciates long-form content and that is something not to ignore. Therefore, when creating content for your blog posts, endeavour to reach the 1000-word count. However, your long-form content should be relevant, rich and engaging.

On-page SEO

On-page SEO are those activities you carry out directly on your content to improve relevancy and visibility. These behind-the-scenes activities are crucial to the success of your SEO efforts.

Some effective on-page SEO you can implement include:

  • Optimising meta-titles and meta-descriptions
  • Optimise header tags to help search engines read your content properly
  • Optimise image tags to help search engines understand the purpose of your image files
  • Have a rich internal linking system to direct visitors to other feature-rich sections of your website
  • Where appropriate, use structured data to help Google understand the content on your site and how relevant it is to search users

Final words

There you have it, some of the most essential SEO ranking factors for 2018. However, understand that SEO is a dynamic field, this means you need to keep abreast of the trends in SEO to stay ahead of the competition.

Hope you have a better understanding of the SEO ranking factors for 2018, and now understand better ways to optimise your website for search in 2019. Before we go, check out an ecommerce checklist .

Ultimate eCommerce SEO Checklist
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Ultimate eCommerce SEO Checklist

The team at PushOn have put together this handy ultimate eCommerce SEO checklist. In case you are about to launch a new eCommerce website or have a shiny version of your current site in with the dev team. Whether you are a seasoned eCommerce industry veteran of twenty years or just landed your first job in an eCommerce growth hacking team, this list is for you.

The Ultimate eCommerce SEO Checklist is for migrating platforms or launching a new website, and the steps to find before, during and after site launch. Fill out the embedded pdf file below and do it multiple times if you have more than one website.

From launching a new WordPress WooCommerce site or a Shopify one to diving into a world of Magento customisations to re-launching a custom enterprise Hybris site, this list will be your ultimate guide along the way.

Use this Ultimate eCommerce SEO Checklist form and make a copy for each site you want to keep track of progress on. None of the fields are required, and the form is set to allow you to return to update answers as and when you complete the checklist tasks.

Please go ahead and feel free to modify and tailor to your own needs. For detailed notes on each section and checklist item refer to PushOn guide

Ultimate Pre-Launch eCommerce Checklist

Before you choose your eCommerce technology or even before getting started with any coding, you should consider how the site architecture and taxonomy is laid out, with the corresponding HTML and SEO features to support it. Remember you want to the customer to get to the product page in a minimum number of clicks.

Technical Development Considerations [more in the form]:

Old site architecture recorded in site spreadsheet
New site architecture recorded in site spreadsheet
URL Redirects Documented
Hosting partner chosen, confirmed and ready
Extensions and Licence keys are up to date
Test orders – Confirm the site transacts correctly [test payment goes through also]
Product Search Filters – Confirm all required search filters are in place and working – consider a custom site search solution like Algolia
Are you a multi-geo portal? Are you offering translation features? Weglot provides an excellent solution.
How will you add products? How many SKUs do you have? Ten products can be manually added. 60,000 need a robust CSV import solution
Sitemap – is generating correctly
Google Search Console is configured and connected
Canonical URLs – defined and set
Site Speed – Checked and within sensible tolerance levels
Newsletter and Integrated Marketing – Implemented and functioning

Content & SEO considerations:

Focus Keyword is clear and prominent in title, description
Content – Optimised with good internal link structure
Images – Alt tags in place
Structured metadata – Header tags in place appropriately through the content
Schema – Organisation, Product, Pricing and Review schema mark up in place
AMP – Accelerated mobile pages in place for blog content
Breadcrumbs – In place and functioning correctly
International SEO Considerations – see point above about Weglot
Payment Gateways – Configured for each country
Translation Options – In place and working

Brand considerations may seem obvious when launching an eCommerce site. It is important to note that accessibility and usability must be at the forefront of any design or branding process when it comes to developing a website. Ensuring a site is both usable across devices and browsers is critical.

Branding & Design considerations:

Colour Schemes – Consistent with brand guidelines
Logo – Consistent with brand guidelines and scales for a range of devices
Font – Consistent with brand guidelines and suitable for readability
A tone of Voice – Consistent with brand guidelines
Images – Suitable quality and scale correctly. Zoom that works

Post Launch Checklist (Short Term)

The initial post-launch checks:
Databases – Ensure no test data remains
Split Testing – Split test key areas (e.g. Checkout) to optimise ASAP
Analytics – Check bounce rates and exit rates for increases
404 Monitoring – Double check those redirects are working correctly

Post-site Launch Checklist (Medium to Long Term)

Ongoing considerations:
Internal Site Search Analysis – Does the search return correct results. Searchandising banners, rules and redirects can be utilised
New Content – Review search console and analytics to develop a content plan to target new opportunities
Banner/Upsell Testing – Integrate upsell software based on basket contents.

We hope you find this Ultimate eCommerce SEO Checklist useful! Remember SEO is not just about Google

seo used by agencies
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SEO Channels to optimise, its not just Google

People don’t just search on Google anymore. The number of SEO channels you should be thinking about optimising for has exploded in recent years. New potential traffic drivers are being created and launched every day.

Yes, a very large chunk of your traffic will be coming from Google, but it also could be coming from YouTube, Pinterest, blogs, Siri and more. In some countries Google is not the primary search tool, for example Yandex in Russia.

Some people would argue that the second biggest search engine is Amazon. From a retail point of view its hard to argue against that.

Each of the SEO channels have different algorithms and different considerations for you in terms of optimising for them. However, there is one common theme, which are KEYWORDS. Some form of phrase, sentence, combination of words will be input by the user as a query. For whichever channel you want your content to be found on, you need to enter relevant keywords in the main body of the post, update, share etc.

There are tons of tools available to give you keyword ideas. Many are focussed on researching keywords for Google but it does not mean you cannot use those keyword ideas for optimising your content for Facebook or YouTube or an Amazon comment.

keyword-research-tools

The key is that people are discovering content from a plethora of channels. You need to put yourself in the shoes of your users and audience and try and figure out where they will search and what they will search for. Then seed the content updates on whichever channel with what they are searching for i.e. lace with relevant keywords in the right places. Below are some of the channels you can consider to optimise but really you need to make your own SEO channels version of the diagram below.

SEO Channels

Use the chart as framework for your product or services personalised SEO framework / roadmap.

One final note, is that its potentially a lot of work for one resource to optimise for ALL the above channels. You will need to use a partner or if budget is tight then automations to lighten the workload!

Have a look at this report about some of the main SEO platforms and tools that could help you on your journey.

SEO TOOLS
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Growth Tip #017 Use SEO Tool – browseo.net/

Growth Tip #017 Use SEO Toolwww.browseo.net/

* See how your website looks the way a search engine sees it.

Enter your site, and this tool will strip out everything but the guts, revealing your website the way search spiders see it.

How Browseo Works

The output focuses on pure HTML, similar to what search engines see when they visit a page. You can quickly determine a page’s structure as well as its relevance for specific search terms by toggling options such as:

  • Server response code
    Is the URL redirected? If so, what kind of redirect is used?
  • Number of words on the page
  • Headings (H1-H6)
  • Number of internal links on the page (links to pages on the same domain)
  • Number of external links on the page
  • META information such as title tag, meta description, meta robots tag and any other tags that are present

Internal and external links can be highlighted separately on the page, as can links with the rel=”nofollow” attribute.

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Growth Tip #015 – Use SimilarWeb for Analytics

Growth Tip #015 – Use SimilarWeb for Competitor Analytics

SimilarWeb.com is a information technology company.  SimilarWeb provides services in Web analytics, data mining and business intelligence for their Clients. Through its main platform called SimilarWeb, it uses Big data technologies to collect, measure, analyze and provide user engagement statistics for Web sites and mobile apps.

http://www.similarweb.com/

fiverr
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Growth Tip #013 – Small Business – Use Fiverr

Growth Tip #013 – Small Business – Use Fiverr

If you run a small business it can be a complete nightmare getting affordable digital services. So some kind soul has invented Fiverr.com for that.Fiverr is a global online marketplace offering tasks and services, starting at  $5 only. The site is primarily used by freelancers who offer a variety of different services online.Currently, Fiverr lists more than three million services that range from $5 to $500

Each service offered is called a “Gig”
Below are some of the professional digital services you can buy for a $5

Graphics & Design
Online Marketing
writing Translation
Video Animation
Music & Audio
Programming &tech
Advertising
Business & more

https://www.fiverr.com .Start and grow your business for $5

magento ecommerce
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Growth Tip #011 – Use Magento for eCommerce

Growth Tip 011 – Use Magento for  eCommerce platform, solutions and services
to help grow your business

If you run a small,medium or large Business , you might want to consider Magento for your eCommerce solutions.Why ? Here are a few reasons.

* Magento is owned by Ebay Inc.
*Magento’s market share among the 30 most popular eCommerce platforms is about 30%
*Magento is an open source content managnent system cms.
*The #1 eCommerce platform for Alexa top one million sites.
*Some Big name clients who use Magento include Gant,Nike,Samsung,mother care,Olympus and many others.

See their official website – http://magento.com/

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Growth Tip 010 – Use a Responsive Design / Mobile

Growth Tip 010 – Use a Responsive Design / Mobile

If you are not using a Responsive web design (RWD) for your business then you must !! Todays users are using several different ways to browse the internet . Gone are the old days where users where only using desktop computers to browse.

Now to provide the  optimal viewing experience for your users  on desktop,laptops,tablets or mobiles. It is imperative to have Responsive design for your website or other wise you are missing out on huge chunk of the population….

 

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#Growth #Hacking Tip 005 – Use Google Analytics

google_analytics_v2_new_returning_visitors2

#Growth #Hacking Tip 005 – Use Google Analytics

If you are a small,medium or even a large business. It is imperative your harness the power of Google Analytics .Learn powerful info about your vistors,behaviour ,traffic source,most popular pages ,bounce rates & loads of more valuable data. Best part it’s free to use.

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Growth Hacking 101 – How to Optimise #WordPress #Blogs

wordpress-logo-stacked-rgb

Growth Hacking Tip 101

If you use the highly rated Word Press as a blogging platform , don’t forget to use this great easy to install plugin Yoast SEO .Some great features the Yoast SEO plugin offers , easy to adjust meta tags ,creating an XML sitemap, the plugin does everything for you and ensures your blog is optimized for search engines.