Seven marketing trends for 2019
Which of the Seven marketing trends for 2019 do you need to plan for?
Number seven, Conversational Marketing.
If you look at Intercom, or Drift, Freshchat, Crisp and many more these are all different chat programs that you can install on your website. As a trend in Seven marketing trends for 2019 this is one to get into soon. A conversational marketer is someone that can engage and write sequences that engage with people that are on your site, that are looking for something specific. The output of these conversational marketers are chatbots, and they’re getting smarter and smarter, and over time they’re going to be able to predict exactly what people are looking for. So conversational marketers are going to become more and more critical, We think this year. It’s going to take one notch up when people talk about Ai and chatbots. We think it’s going to level up where it’s going to be able to predictably guess what people are looking for and respond to them accordingly.
Number six, Audio.
When you talk about podcasting, for example, or Audiobooks, audio is just something that’s very easy to consume. Here is an example. Imagine you speak at a conference. Moreover, someone says they listened to you on their phone on their way to work. How intimate is that? One to one connection. When you have someone’s focus like that it’s very powerful; maybe they are at the gym, perhaps they are rowing and just listening to you! It becomes an intimate thing, and if they heard you on their drive to work every single day, you’re going to build a relationship with them at scale, and the thing is when people are watching something else, it’s hard to focus, but when you’re doing audio, most of your focus is on the sound.
That attention is priceless. Try adding Amazon Polly to your website, that will create audio versions of your posts, translate them into other languages and create podcasts! Amazon Polly is a service that turns text into lifelike speech. Amazon Polly – Amazon Web Services (AWS). https://aws.amazon.com/polly/ With dozens of voices across a variety of languages, you can select the ideal voice and build engaging speech-enabled applications that work in many different countries. That’s going to help you increase the dwell time on your site, so that’s good for Seo.
Number five, Video.
Video is here to stay. It’s getting bigger and bigger as one of the Seven marketing trends for 2019. Every marketer we know has video on their agenda. Okay, everybody’s doing this video thing right now. Video is significant because now you get to visualize and you’re building a relationship. There are so many video productions solutions. Many are free, and others are a low-cost entry. Many allow you to make videos in minutes. Check out Ripl, Reevio, PowToons, Animoto and many many more. You can even record a session off your phone if you don’t have time for excellent production.
How do you build a relationship with people at scale? You can use video. Not only that, you can use it for anything, like blog updates or introduce a new service. It’s getting even more prominent and that I think it’s going to explode and 2019 because everyone needs more and more video. YouTube is the second biggest search engine after Google. We add video to every one of our blog posts to help increase the dwell time. Okay, so from a Seo perspective, do that as well. It’s going to help you improve how long they spend on your site.
Here is a little baby hack. If you don’t have time to produce your video, re-purpose someone else. By this we mean collate NOT copy. Use YouTube’s embed function to use a video from YouTube to support your blog posts or presentations.
Number four, Browser & Device Notifications
Continuing the theme of one to one communication, whats more powerful than focused communications to someone’s screen? We’ve noticed even bigger brands using browser notifications. Its one of the Seven marketing trends for 2019 you might need your developers to chip in. You know when the browser asks you if you want to allow or block notifications. It works on the FOMO principle, and you can get lots of registrations if your registration message demonstrates value. Browser notifications are not like an email, so some people prefer them as a way to stay in touch with their favourite content providers.
Number three, Live video.
Instagram live, Facebook live, Youtube live, Twitch live. Have a look at Smule if you like music. We see people, influencers out there that are going live on all four at once, and that’s powerful because now we’re able to do so. It would help if you had a decent camera btw like Mevo. When you build the right audience, you go live. Many marketers have been taking advantage of live. We recommend that you consider live broadcasts, especially if you are in Entertainment like music. Take it more seriously because it’s going to go the distance for you, it is a great way to increase followers.
Number two, Collaborations and Partnerships.
Whether we’re doing YouTube collabs or tagging people on Instagram, figure out ways to work with others. Leverage each other’s channels to grow yours. Try to do it with other people that have a similar size.
Maybe they’re bigger than you. Perhaps a little smaller than you. When you’re collaborating with people, you’re building relationships, you’re getting able to tap into their audience, and you’re building more goodwill. Really, really simple.
Number one, Automation.
I’m talking way more than automated CRM emails to prospects and cart abandons. Marketing Automation via a CRM like Hubspot or eCommerce automation like Nosto is old school. Even auto scheduling and posting to social media via Buffer is simple stuff. With tools like Zapier and IFTTT and many other cool technologies, more and more marketing tasks can be automated and we believe this will be the biggest of Seven marketing trends for 2019. From you being emailed automated analytics reports to prospect mining to automated sales emails to so much more.
If marketers are not using more and more automation this year, you are missing a trick and losing out on time to build a strategy. By way of using APIs and custom scripts, the possibilities are endless.
In case you have not read it here is a piece on SEO factors for 2019 you need to think about.
Check out Mary Meeker’s internet trends for 2018 as a recap