marketing trends
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Seven Marketing Trends for 2019

Seven marketing trends for 2019

Which of the Seven marketing trends for 2019 do you need to plan for?

Number seven, Conversational Marketing.

If you look at Intercom, or Drift, Freshchat, Crisp and many more these are all different chat programs that you can install on your website. As a trend in Seven marketing trends for 2019 this is one to get into soon. A conversational marketer is someone that can engage and write sequences that engage with people that are on your site, that are looking for something specific. The output of these conversational marketers are chatbots, and they’re getting smarter and smarter, and over time they’re going to be able to predict exactly what people are looking for. So conversational marketers are going to become more and more critical, We think this year. It’s going to take one notch up when people talk about Ai and chatbots. We think it’s going to level up where it’s going to be able to predictably guess what people are looking for and respond to them accordingly.

Number six, Audio.

When you talk about podcasting, for example, or Audiobooks, audio is just something that’s very easy to consume. Here is an example. Imagine you speak at a conference. Moreover, someone says they listened to you on their phone on their way to work. How intimate is that? One to one connection. When you have someone’s focus like that it’s very powerful; maybe they are at the gym, perhaps they are rowing and just listening to you! It becomes an intimate thing, and if they heard you on their drive to work every single day, you’re going to build a relationship with them at scale, and the thing is when people are watching something else, it’s hard to focus, but when you’re doing audio, most of your focus is on the sound.

That attention is priceless. Try adding Amazon Polly to your website, that will create audio versions of your posts, translate them into other languages and create podcasts! Amazon Polly is a service that turns text into lifelike speech. Amazon Polly – Amazon Web Services (AWS). https://aws.amazon.com/polly/ With dozens of voices across a variety of languages, you can select the ideal voice and build engaging speech-enabled applications that work in many different countries. That’s going to help you increase the dwell time on your site, so that’s good for Seo.

Number five, Video.

Video is here to stay. It’s getting bigger and bigger as one of the Seven marketing trends for 2019. Every marketer we know has video on their agenda. Okay, everybody’s doing this video thing right now. Video is significant because now you get to visualize and you’re building a relationship. There are so many video productions solutions. Many are free, and others are a low-cost entry. Many allow you to make videos in minutes. Check out Ripl, Reevio, PowToons, Animoto and many many more. You can even record a session off your phone if you don’t have time for excellent production.

How do you build a relationship with people at scale? You can use video. Not only that, you can use it for anything, like blog updates or introduce a new service. It’s getting even more prominent and that I think it’s going to explode and 2019 because everyone needs more and more video. YouTube is the second biggest search engine after Google. We add video to every one of our blog posts to help increase the dwell time. Okay, so from a Seo perspective, do that as well. It’s going to help you improve how long they spend on your site.

Here is a little baby hack. If you don’t have time to produce your video, re-purpose someone else. By this we mean collate NOT copy. Use YouTube’s embed function to use a video from YouTube to support your blog posts or presentations.

Number four, Browser & Device Notifications

Continuing the theme of one to one communication, whats more powerful than focused communications to someone’s screen? We’ve noticed even bigger brands using browser notifications. Its one of the Seven marketing trends for 2019 you might need your developers to chip in. You know when the browser asks you if you want to allow or block notifications. It works on the FOMO principle, and you can get lots of registrations if your registration message demonstrates value. Browser notifications are not like an email, so some people prefer them as a way to stay in touch with their favourite content providers.

Seven marketing trends for 2019

Number three, Live video.

Instagram live, Facebook live, Youtube live, Twitch live. Have a look at Smule if you like music. We see people, influencers out there that are going live on all four at once, and that’s powerful because now we’re able to do so. It would help if you had a decent camera btw like Mevo. When you build the right audience, you go live. Many marketers have been taking advantage of live. We recommend that you consider live broadcasts, especially if you are in Entertainment like music. Take it more seriously because it’s going to go the distance for you, it is a great way to increase followers.

Number two, Collaborations and Partnerships.

Whether we’re doing YouTube collabs or tagging people on Instagram, figure out ways to work with others. Leverage each other’s channels to grow yours. Try to do it with other people that have a similar size.
Maybe they’re bigger than you. Perhaps a little smaller than you. When you’re collaborating with people, you’re building relationships, you’re getting able to tap into their audience, and you’re building more goodwill. Really, really simple.

Number one, Automation.

I’m talking way more than automated CRM emails to prospects and cart abandons. Marketing Automation via a CRM like Hubspot or eCommerce automation like Nosto is old school. Even auto scheduling and posting to social media via Buffer is simple stuff. With tools like Zapier and IFTTT and many other cool technologies, more and more marketing tasks can be automated and we believe this will be the biggest of Seven marketing trends for 2019. From you being emailed automated analytics reports to prospect mining to automated sales emails to so much more.

If marketers are not using more and more automation this year, you are missing a trick and losing out on time to build a strategy. By way of using APIs and custom scripts, the possibilities are endless.

In case you have not read it here is a piece on SEO factors for 2019 you need to think about.

Check out Mary Meeker’s internet trends for 2018 as a recap

Facebook Video Marketing
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Facebook Video Marketing – Results from 100 Million Videos 2017

Facebook Video Marketing – Results from 100 Million Videos

Ever wondered if Facebook Video Marketing was any good and worth your time ? Well find out the Results from 100 Million Videos analysed by Buzzsumo.

Facebook Video Marketing is more likely to reach and engage audiences according to Locowise. The average video post in April 2017 reached 12.05% of the total page audience, just ahead of photos at 11.63%, links at 7.81%, and status updates at only 4.56%. Videos also had the highest levels of engagement.

What Type of Content Performs Best for Facebook Video Marketing ??

The Image Below gives us a better insight.

Facebook Video Marketing

So now you know the best performing Video Content on Facebook but how long should Videos for your Facebook Video Marketing be in length ? Well the image below tells us that very short videos don’t get much engagement and people generally won’t bother with silly 10 second Gifs.That’s for Tumblr & Twitter Idealy.

However on the other hand very long videos do not perform well either, perhaps because people are busy with their daily lives and don’t really have the time to spend watching a 30 Min video on Facebook.So somewhere in the middle is the perfect time duration for your Facebook Video Marketing Content.Around 1Min or 1min 30 Secs got the Best Engagement rate.

Facebook Video Marketing

 

How Long should Facebook Live Videos Be and do they work ??

The number of Facebook Live video broadcasts are growing rapidly. In April 2017, Facebook’s head of video, announced that 20% of all Facebook videos are broadcast live and that the daily watch time for live videos had quadrupled in the last year. This is partly to do with priority given by Facebook to grow Live video broadcasts.

Expert analysis of Facebook Live videos found that interactions increase the longer the video lasts, until about 15-16 minutes. After this time the interactions remain fairly stable.However short Facebook live videos did not perform well , which makes sense as why would anyone join and engage with a 2 min Live video.They would much rather be involved in longer lasting Videos of an average time of 20Mins.

Your Target audience will love Real time interaction with your Business or Brand and may lead to more conversions overall.Why not give it Try ? It’s Facebook Free Service after all.


Facebook Video Marketing

The Average Interactions For Live and Non-Live Facebook Videos

Overall the average engagement with Facebook and Facebook Live videos was very similar.

  • Facebook videos: 928 average interactions
  • Facebook Live videos: 1043 average interactions

This was surprising as many people are reporting much higher levels of engagement with Live videos.

Facebook Live videos attract a much higher number of comments relative to overall interactions. Around 25% of the interactions were comments. This makes sense as it’s a live session with people asking and answering questions and responding in real time.

So if you want more Interaction & Feedback about any topic  it’s a Good Idea to set a Facebook Live Session and engage your audience in Real time for Maximum effect.

 

Also Have a Look at Video Content Marketing Stats for 2017 Infographic.

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Most Used Content Marketing Tactics

image stats content

study this graphic to find the best tactics for content marketing.

The above Graphic gives a good insight to what content marketing tactics you should be using for best ROI .Blogging and Social media get you the furthest reach by far. Case Studies ,Press Releases Newsletters & Videos are also very powerful ways of reaching out to your target audience.Mobile content ,Print Magazine & Mobile Branded Apps are some of the less effective formats for content marketing.

 

skill share
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Growth Tip #012 – Learn More with skillshare

Growth Tip #012 – Learn More with skillshare

skillshare is a Valuable online  learning community taught by Industry Experts/Leaders and it’s main  focus is learning new skills by completing courses. You can work at your own pace which is also great.

skillshare offers learning courses in advertising, business, design, fashion, style, film , video, food ,drink, music, photography, technology,writing and publishing.

Visit their website here