Best Way to Earn Money Online in 2020 | Digital Marketing

Best Way to Earn Money Online in 2020 | Digital Marketing

Best Way to Earn Money Online in 2020 | Digital Marketing

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Turn Strangers Into Repeat Customers With Content Marketing Psychology

Turn Strangers Into Repeat Customers With Content Marketing Psychology

Steven Black reveals how to lower your ad costs by content mapping a psychological journey for your customers. Not only will it lead to higher CTR and CVR, but it will also keep your audience coming back for more.

Content is king and there is no one better to explain how it’s done than the content king himself, Steven Black. Walk away from Steven’s presentation knowing how to list-build and create feedback loops to make your business algorithm-proof. He’ll teach you his tricks to finding content that people want and content your competitors aren’t delivering on. Steven’s automation hacks on content distribution will prevent you from being time-poor so you can concentrate on bigger matters. Customer acquisition is all about funnel strategy and Steven’s Tiger-Hunting Funnel Technique can help decrease the cost of customer acquisition by 5x while simultaneously increasing sales. To keep sales flowing year round, he’ll share his guide to launching and selling at will to keep your audience hot.

For more than 10 years, Steven has been a serial entrepreneur and content marketing madman. He is best known in the Amazon seller space, having built a number of brands both on and off the platform. His businesses sum up a yearly revenue well into 8-figures.

Steven consults with brands of all sizes including several 8- and 9-figure companies. His specialisations include buyer psychology and audience building via content marketing. He also designs brand scaling strategies centred around maximising repeat business.

Additionally, he devotes a lot of his time to his Facebook group, Unstoppable FBA. It is there that he helps over 8,500 Amazon sellers learn to be better marketers.

Affiliate World is a bi-annual affiliate marketing conference held in Europe and in Asia. We organise world-class gatherings that focus on affiliate and ecommerce marketing.

Since 2015, our conferences have grown exponentially and have become globally recognised in the industry.

For more information, check out our website and social media channels below.
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15 Email Marketing Metrics & KPIs You Should Track

Editor’s note: This article was first published in December 2018. It has been updated in March 2020 for accuracy and completeness.

“If you can’t measure it, you can’t improve it.” – Peter Drucker. 

It’s the same for your email marketing campaigns.

But what many marketers don’t realize is email marketing metrics go beyond open rates, click-through rates (CTRs), and unsubscribe rates.

In fact, these won’t help you answer the key question – is your email marketing campaign effective?

Covid-19 And Human (Ir)Rationality — PART 1 : marketing

Covid-19 And Human (Ir)Rationality — PART 1 : marketing

With COVID being the topic that dominates our media, it’s pretty hard to get away from.

While I’m not particularly interested in pandemics, I do find it an interesting and unique opportunity to observe human behavior. (As I imagine most of us marketers here do as well.)

There are a few things I’d like to discuss in this essay:

I’ve decided to split it up into multiple parts instead, so today we’ll just examine point i.

i. Behavioral Psychology

COVID is a perfect example of why technological innovation is not enough. With no vaccine available yet, how do you get experts to share their knowledge in a way such that it actually gets absorbed? How can we combat laid-back governmental approaches? Why are certain governments laid-back to begin with? How can we influence human behavior such that people self-isolate, wash their hands, and generally help decrease the rate at which COVID spreads?

ii. Hoarding and Scalping

A subset of people have started hoarding and scalping basic supplies. Why? And what are the ethics of price gouging? Should this be regulated (conservative) or would this be better solved by free markets (liberal)? Are such people balancing market inefficiencies or creating them? Can we create worse situations with good intentions?

iii. Injecting Randomness

It’s safe to say that a lot of people’s routines have been turned upside down. Companies being forced to do remote. People’s automated routines being disrupted. Could there be a strange upside here, or not?


There are many technological problems. Before you can influence people you should know toward what end. What are you trying to accomplish? What is the truth?

Science can answer these questions. What’s the basic reproduction rate? How should we judge risk? Why does it spread? What measures are effective?

But while creatives are well aware that they lack the tools to do the job of scientists, there’s often an unconscious assumption that that line of reasoning need not travel in the opposite direction. And as it is with all things, the less you know, the easier it is to fall into the Dunning-Kruger trap.

So you see smart people trying to influence behavior with stats, graphs, and complex lexicon. But because we’re all capable of understanding English as opposed to mathematics, there’s a tendency to overestimate the complexity of math (due to intimidation of strange symbols) and to underestimate the complexity of influencing behavior (because we all speak English). I.e. It’s tempting to think, ex post facto, that it’s easy to run through the maze after you’ve been guided through it.

This is a fascinating bias I call tool bias (if it has an official name, let me know), which ties the complexity of the tool to the perception of difficulty. Math can appear complex even when the application is very simple. Influencing behavior can appear simple even when the application is very complex. This phenomenon occurs in comedy as well. It’s easy to underestimate how difficult it is to create a good set because the tools (language) are simple, so while you laugh you think, I could do this easily.

So how do you get experts to communicate their knowledge effectively? Answer: you don’t. While this job needs to get done, the person who does it is relatively fungible. I.e. Structural integrity tests need to be run at SpaceX but it need not be Elon who runs them.

When scientists have figured out part of the puzzle, it needs to get passed onto the creative department if you will, just like you’d do with a brief for an ad agency.


Hundreds of thousands of years have selected for humans that are best adapted to the environments such that they pass on their genes. One trait of past environments was risk. Risk of being eaten. Risk of starving. Risk of getting killed. Risk of an accident which results in you killing yourself, and so on.

So it makes sense that from an evolutionary perspective, humans that were best able to reduce individual risk had a higher chance of passing on their genes.

This creates biases in us where we fear spiders more than we fear doctors with messy handwriting. Even though messy handwriting which causes patients to receive the wrong dosage or incorrect medicine has an astronomically higher probability of killing you than a spider does (Sokol & Hettige, 2006; see also Ennik, 1980).

And then there’s systemic risk (Taleb & Norman, 2020). Behavior that’s pretty safe for an individual can be highly risky for the collective.

Younglings who’ve read How Our Physics Envy Results In False Confidence In Our Organizations might recognize the similarities with ergodicity economics; analyzing a system using an ensemble perspective need not equal an analysis using a time perspective. So a decision can be both good and bad depending on whether you look at it from the POV of the collective or the individual.

When individual risk is low but systemic risk is a risk to all, it’ll still feel rational to act in a conservative way. But that would maximize the rate (R0) at which COVID spreads if adopted by all, which would optimize harm done at the systemic level (Ecdc, 2020). 

Healthcare gets overloaded if the people that would get sick get sick at the same time. Non-related emergencies might not be treated due to a lack of resources. Doctors might need to choose between patients. More doctors and healthcare staff might get sick due to a scarcity of masks and other materials (which decreases the number of patients that can be treated). And if the maximum number of people are infected, the number of people that get sick is higher than if fewer people get infected by using social distancing. After 14 days in quarantine and not getting sick, the probability that you’ll infect someone is low. If you do get sick, then the probability that you’ll infect others after about 10 days of showing symptoms, is also low. There also might be second-order risks such as hoarding, scalping, riots and such.

Acting rationally will harm others initially, and then it’ll harm you as well. So the right course of action is to act irrationally; to ‘overreact/panic’ at the individual level to minimize systemic risk.

In essence, this is a technical way of saying: ‘sometimes, things that feel dangerous are safe, and things that feel safe are dangerous.’


Experts in advertising have taught us that influence follows a predictable pattern in precisely the following order:

i. Get the attention of the consumer

ii. Communicate CLEARLY to the consumer

iii. Persuade the consumer

In order to persuade, you must communicate, and in order to communicate, you must first get the attention of the consumer.

Nearly 90% of ads aren’t remembered, and this is being done by so-called experts in my industry!

So clearly, the hardest part is getting attention.

When we have the attention of people, we need to communicate. That requires that we’re crystal clear on what 1 thing we wish to communicate in our message. And it needs to be digestible for the average person without them having to expend any effort.

Let’s take ‘washing hands more frequently’. You don’t want to run a campaign with washing hands, and social distancing, and coughing in the elbow, and doing elbow bumps instead of handshakes, all in one campaign. [1]

It’s also important that it’s created with Kahneman’s system 1 (or fast thinking) in mind (Kahneman, 2014; see also Kannengiesser & Gero, 2019).

Can the message be absorbed by scrolling past it, quickly glancing at it or walking past it? Does your grandma understand what’s being said? How about your 7-year-old niece?

If it meets those criteria it’s probably good. Simplicity is your friend.

And finally, you need to persuade the person we’re talking to. Give them a reason to do what we’d like them to do.

The fact that hand sanitizer is hoarded is a sign of the poor job that’s being done on communicating the superior effectiveness of soap. Professor Thordarson’s thread on why soap is so effective against viruses.

We know that women are better at grabbing attention than men for both men and women, so running a campaign with an attractive celebrity would likely grab people’s attention.

The headline of the copy or the intro of an ad could be something along the lines of: 

‘’Do you know the single, most effective way to protect yourself during the Corona outbreak?’’ 

‘’Yeah.. me neither. Turns out, that it’s social distancing. But properly washing your hands is a close second. It actually kills the viruses.’’

Followed by a demonstration of how to properly wash your hands.

This would cover all the bases, attention, communication, and persuasion.

Now as you might remember from Alchemy: Turning Words Into Money (The best guide on the web when it comes to writing effective sales copy), it does not matter how great your starting point is, it is still merely a starting point. 

This means it’s important to test at a small scale such that we can test its effectiveness. Creative work is not like mathematical work. We do the best we can, present it to reality and see what happens. Using things like split tests and gauging its reception, we can get a feel for how good of a job our campaign is doing.


[1] Those elbow bumps are quite possibly the dumbest thing I’ve seen in my career. It’s clear that no one with even a minimal understanding of human behavior was involved. This is another clear sign of the overestimation of tech and the underestimation of creative. People didn’t feel the need to include experts because it never occurred to them there are right ways and wrong ways to solve the problem of replacing handshakes.

Handshakes are deeply ingrained so it’s already a tall order. That’s made even worse by this new, socially embarrassing behavior. If you want people to replace a culture behavior it either needs to be cool or have a low amount of friction.

You could make it cool by having celebrities and influencers do that elbow thing, but why learn a new behavior. The simple nod is something that we’ve been doing for ages. It would be much easier to replace the handshake with a nod or a slight bow.


Ennik F. (1980). Deaths from bites and stings of venomous animals. The Western journal of medicine, 133(6), 463–468.

European Centre for Disease Prevention and Control. Novel coronavirus disease 2019 (COVID-19) pandemic: increased transmission in the EU/EEA and the UK — sixth update — 12 March 2020. Stockholm: ECDC; 2020

Kannengiesser, Udo & Gero, John. (2019). Empirical Evidence for Kahneman’s System 1 and System 2 Thinking in Design.

Sokol, D. K., & Hettige, S. (2006). Poor handwriting remains a significant problem in medicine. Journal of the Royal Society of Medicine, 99(12), 645–646.

Taleb, N., & Norman, J. (2020). Ethics of Precaution:Individual and Systemic Risk. Retrieved from

If you made it to the end, thanks for reading. You can find more content on behavior design, marketing and entrepreneurial science over at

This content was originally published on Source link, we are just re-sharing it.

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How Digital Marketing Will Change in 2020

How Digital Marketing Will Change in 2020

How digital marketing will change in 2020 and what you need to do to strive and succeed in 2020. So, let’s talk about digital marketing. Digital Marketing is going to change in 2020. What’s been working for the last few years is not anymore. These digital marketing tips will ensure you’re on top of your game next year!

Tip #1. Website and Social media pages for social proof

Digital Marketing is moving forward with a lot of competition so when you get a meeting the business owner is not just talking to you but multiple people. So you have to stand out by having all your systems and social proof in place.

Tip #2. Appointment Setters

If you want to do well in 2020, you need to be leveraging appointment setting VA’s because business owners are not on top of there sales game so its good to go all the way and have your VA call the list of leads that you have got for the business you are working with then set appointments up for them so then they just need to close the deal.

Tip #3. Amazing Customer Service

The only way you’re going to stay ahead and competition and keep retention rates high is to have someone on your team doing customer service and to keep the client updated every few weeks on whats going on.

Tip #4. Video Ads

Video content is the future. People want to engage through video. Video ads are going to help you stand out because most agencies are not doing video marketing they are using images.

Tip #5. Testimonials

Testimonials are something every agency should have because when you compete with other agency owners the ones with the best testimonials and social proof will win the deal.

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#Kylekoschel #digitalmarketing #onlinemarketing


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Creare Campagne di Influencer Marketing che funzionano! - Valerio Italia

Creare Campagne di Influencer Marketing che funzionano! – Valerio Italia

Siete un grande Brand, un’attività locale o dei Marketers? Le vostre campagne di Influencer Marketing per essere efficaci dovranno essere ben studiate e seguire una strategia. Partendo da Framework validi vediamo cosa funziona.



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Super Aula - Planejamento de Marketing Digital 2020

Super Aula – Planejamento de Marketing Digital 2020

Modelo de Planejamento de Marketing Digital:
Curso de SEO Online:
Grupo no Telegram:

Neste vídeo você vai aprender:
– Como gerar tráfego pago
– Como gerar tráfego orgânico
– Como aumentar o ticket médio
– Como aumentar a sua taxa de conversão
– Como aumentar as vendas com conteúdo
– Estratégias de relacionamento com o cliente (inbound marketing)
– Como fazer o seu planejamento para 2020 passo a passo

Acesse o nosso site:

Ferramentas citadas nas aulas:
Google Trends:
Playlist de SEO:


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Digital Marketing Course Telugu - Digital Marketing Tutorial for Beginners 2020

Digital Marketing Course Telugu – Digital Marketing Tutorial for Beginners 2020

Digital Marketing Course Telugu – Digital Marketing Tutorial for Beginners 2020

In this digital marketing tutorial in Telugu, you will learn about the basics of digital marketing, what is digital marketing, digital marketing strategies.

Please Ask Questions in Comments, I will respond to queries.

Complete Digital Marketing Video Program :


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#DigitalMarketing #DigitalMarketingTelugu #WebTrainings


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How to use Influencer Marketing for B2B brands with Yasmin Vantuykom I eFluenz I The Chaos Show Ep 5

How to use Influencer Marketing for B2B brands with Yasmin Vantuykom I eFluenz I The Chaos Show Ep 5

How to use influencer marketing to build your B2B brand? Yasmin Vantuykom, Founder & CEO of eFluenz joins the Chaos show.

How is B2C influencer marketing different than what they call Opinion leader marketing in B2B? How could you become an influencer yourself?

– what type of influencers to use for awareness or for conversion
– what is influencer media
– what is the difference between B2C and B2B influencer
– how can you become an influencer yourself
– What is next on the roadmap

if you want to work with influencers or want to become one, check out

► Subscribe to My Channel Here

Michael Humblet is obsessed with designing, building and scaling sales engines and founder of and , focused on unlocking & maximizing revenue growth trusted by over +230 companies. He is a seasoned sales strategist who served in different Sales Leadership functions. Michael Humblet is the host of The Sales Acceleration Show, the leading sales and marketing focused Q&A show on how to accelerate and scale your business.

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Social Marketing Trends: Wisdom From Gary Vaynerchuk : Social Media Examiner

Social Marketing Trends: Wisdom From Gary Vaynerchuk : Social Media Examiner

Social Media Marketing

Industry Report

In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

This content was originally published on Source link, we are just re-sharing it.

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