What Is Mobile Marketing – By Shubham Matrix
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.
Mobile is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now available on a mobile device. From opening an email to visiting your website to reading your content, it’s all accessible through a small mobile screen. Consider:
80% of internet users own a smartphone.
Mobile platforms, such as smartphones and tablets, host up to 60% of digital media time for users in the U.S.
Google anticipates search queries on mobile devices to surpass desktop searches by the end of 2015.
Effective mobile advertising means understanding your mobile audience, designing content with mobile platforms in mind, and making strategic use of SMS/MMS marketing and mobile apps
Level of Audience: Beginners in Digital marketing
This Video is on the topic of Search Engine Marketing: Introduction to SEO and Pay Per Click. Businesses need to identify the best strategies, where to allocate their funds to get maximum Returns. This video gives idea for utilising the search engines.
My name is Gina Wicentowich, and I am a Digital Marketing Strategist that has worked for a variety of companies such as small, tech startups to large, corporate B2B businesses.
In the last few years, I have specialized in e-commerce businesses because of my powerful and effective advertising strategies.
Now, I love e-commerce strategies. So, today, we are going to discuss my top e-commerce email marketing tips.
Now, whether you use MailChimp, ActiveCampaign, or Constant Contact – that doesn’t matter. It is all in the strategy.
Let’s consider: The average person gets 120 emails a day.
And, the average open rate is 15% while the average Click-Through Rate is only 3.1%
However, email is BY FAR the most effective channel for ROI for e-commerce businesses.
It is also even more powerful because with email, you own that relationship with your customers. Although Pay-Per-Click campaign on Facebook, Instagram, or Google can be a huge revenue stream, you don’t own that channel. If Facebook chooses to suspend your account or disapprove an ad, that directly affects you.
With email, you own that relationship with your customers. It is definitely worth investing.
#1. Segment your audience list & customize email copy
Segmented campaigns have a 15% higher open rate on average.
This means you customize your audience lists.
Some common examples include:
Subscribers that have never made a purchase
Subscribers that have made a purchase in the last 6 months
Subscribers that are active with the email campaigns.
2. Use emojis in your subject lines
56% of brands that use an emoji in their subject lines had a higher open rate.
This sounds easy – but take a look in your gmail promotions folder right now. If you take a quick scan, the ones that will catch your attention have an emoji.
This is leveraging the visuals of email, and this small change can have a huge impact. I have also found this same results in my email marketing campaigns for my clients.
3. Have a clear call-to-action
Now, this seems simple but with emails there are so many different components. You’re thinking of the design, images, text, subject line – that I’ve seen the call-to-action get swept under the rug.
But, this is the most important part of a good email.
What do you want your customers to do?
Are you offering a coupon code – 10% off their next purchase?
Shop popular products?
Browse a brand new product?
I’ve seen too many examples of commerce businesses trying to demonstrate how amazing they are instead of thinking about the person actually making the purchase.
That person is going to scan your email for 3 seconds, and if it isn’t clear what they should do then they will move on.
Also, don’t have many calls to action in the same email. Be consistent. Knowing that you’re fighting for your customers’ attention, you want to be clear from the get go.
Pro tip: Use UTM parameters to make your link trackable in Google Analytics. That way you can customize how they appear in the Source / Medium report and then analyze the link that generated the highest engagement on your website.
Social Media Marketing Funnel (What YOU Need to Know About Digital Funnels) //
Trying to set up a social media marketing funnel, but having some trouble understanding what EXACTLY a digital marketing funnel is an how it differs from a sales funnel?
You’re in the right place, because here, I break down digital marketing tutorial for beginners. Whether you are in need of a digital marketing strategy, or you’re just looking for some digital marketing 101, I’m talking all about digital funnels, digital marketing funnel explanation, and yes, even the digital sales funnel. You can use this methodology for a digital product funnel or for a digital marketing agency funnel. Digital product sales funnel is exactly the same.
Disclaimer: This description may contain affiliate partner links which allow viewers to easily find the resources mentioned in this video and support this channel at no cost to you. While this channel may earn minimal sums if a viewer clicks, the viewer is in no way obligated to use these links. Thank you for your support!
Marketing is booming and you can make a killing as a professional as a marketer. But if you’re trying to learn marketing by just Googling stuff, things are going to be very confusing. You’ll get conflicting advice from different websites and you’re just going to be like, “Oh my God, I’m going to give up.” So today I’m going to break down the best free resources for you to learn marketing so you can hit the ground running and jumpstart your marketing career. Today I’m going to break down free resources to learn marketing in 2020, digital marketing courses and certifications.
The first place that you can learn about online marketing is Google’s Online Marketing Challenge.
This is a course that’s probably one of the most comprehensive out there for beginners. Not only does it give students real-world experience into marketing, but it also offers a global academic panel which is essentially modules that cover various aspects of digital marketing that are taught by top academic panelists.
Students then get to work with nonprofit companies to build online advertising campaigns. They’re given a budget of $10,000. Students compete to show off their best advertising skills, which isn’t expected to be much as this is for beginners.
The next one is Social Media 101 course by Constant Contact.
This course essentially teaches you step-by-step on how to build your social media presence across various platforms, using what you learned on channels like Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google My Business, Snapchat and even YouTube.
The next one for you, HubSpot Academy.
HubSpot Academy offers digital marking courses in nearly every subject, even allows you to get a certification when you’re finished with the course. That’ll look great on your resume. From advertising to growth marketing all the way to website design, HubSpot offers a plethora of different design courses for digital marketing beginners.
The next one for you, Google Skillshop.
It’s Google’s official platform where you can learn how to do marketing using Google’s products like Google Ads, Waze, Google Analytics and Google My Business. You can essentially learn how to run paid ads on Google’s platforms like search, display, network, their mobile ads, while you’re learning how to do marketing for local businesses and measure the results within Google Analytics. A good example of this is you can learn how to run ads within Gmail.
The next one, SEMrush Academy.
A lot of people use SEMrush as an SEM content marketing tool but many of them don’t know that it goes above and beyond the basics. There are tons of other features in there like they’ll even tell you traffic that a website has, demographic information and the list keeps going on and on. Their training offers both basic and advanced concepts so it works for both beginners and pros, they can all benefit from this.
It’s free and they offer certification as well.
The next course for you, Facebook Blueprint.
This is Facebook’s official training that’ll walk you through some of the different topics on marketing on Facebook and Instagram. It ranges from creating ads to managing your Instagram business account. Much like some of the other sources I’ve shared, this platform is great for beginners and advanced marketers where they can learn a lot because Facebook really goes into the nuances of how to use their platform.
Copyblogger also offers a course, it’s called Internet Marketing for Smart People.
Copyblogger has been around for a lot of years, they have a lot of high-quality content on blogging and content marketing. It includes cool things like direct response copywriting and coming up with offers that you can sell to your audience.
Subscribe to Modern Marketing Engine on your app of choice.
Growth marketing is about increasing pipeline so the sales organization can be more successful, faster. My guest on this episode of the podcast approaches growth marketing through hyper-personalization. What is that? Imagine yourself driving down the highway and two billboards appear along the road. One is a generic, “buy this product from us” presentation while the other speaks directly to you, addressing a very specific personal need you have. Which are you most drawn to?
Ari Capogeannis is Senior Marketing Director in charge of Demand Generation for Cumulus Networks.The company designs and sells a Linux operating system to deliver networking solutions for large datacenter, cloud computing, and enterprise environments.
. Ari has seen how hyper-personalization —directed at every person within the decision-making unit of mid-market and enterprise businesses — can accelerate sales pipeline with truly qualified leads as well as decrease the time to close. Listen to hear a brief but deep-dive explanation of what hyper-personalized growth marketing could do for your modern marketing strategy.
This episode is sponsored by XANT, the enterprise leader in sales engagement. Xant has authored the Definitive Guide to Sales Cadence. Get your copy at www.SalesCadenceGuide.com
Acquisition, Engagement, Retention: Three Pillars Of Growth Marketing Ari explains that there are three aspects of growth marketing that must be mastered:
Acquisition Engagement Retention He explains how a hyper-personalized approach to growth marketing can improve the effectiveness of each of these pillars by introducing a new concept: He calls it “Demand Gen 3.0.”
Demand Gen 1.0 is marketing that’s focused on marketing qualified leads (MQLs) which is primarily a volume play with limitations.
Demand Gen 2.0 is focused on generating opportunities within target accounts and managing those opportunities in collaboration with the sales team. It uses scoring models to develop accountability and measure the journey of those opportunities. It’s less about leads. It’s all about driving opportunities at accounts.
Demand Gen 3.0—which is what Ari is advocating— refers to a holistic approach whereby marketers create a digital experience that addresses specific pain points of each person encountered on the website and other digital channels. Different than 1.0 and 2.0, this 3.0 approach is not just lead gen and it’s not just coming up with scoring models that allow sales teams to be more efficient.
Demand Gen 3.0 is about leveraging the marketing technology stack to deliver messaging that speaks directly to the pain points of the varied members of the decision-making team within a prospective customer’s decision-making unit. It’s done by segmenting content according to role and persona and also providing it directly to the sales team for their use.
What Size Marketing Staff Is Required to Hyper-Personalize Marketing This Way? An approach to growth marketing that dives so deeply into hyper-personalization by personas and buying stages sounds very people intensive. It’s understandable to think that it could require many people. But Ari explains how, by making the right choices about tools within the MarTech stack and centralizing the data, these tasks can be handled by a team of one, two or three people, of course depending on their other responsibilities.
He says you must hone in on the tools that can integrate effectively. You may need to replace four or five separate technologies in your MarTech stack to achieve centralization of data that enables your team to manage personalized messaging. This change will impact everything, including targeting, predictive analytics, sales enablement and more in a way that accelerates your ability to be effective in this growth marketing strategy.
Effectively Passing Personalized Assets To The Sales Organization By using this streamlined set of predictive analytics tools and other MarTech solutions, Ari’s team can discover insights about the prospect’s buying journey, both on and off the company’s website.
Off-site: Are people researching key brand terms or other terms related to the products that Cumulus Networks sells? Are they exhibiting behavior that indicates an interest in the company’s offerings?
On-site: Ari’s team can tell exactly when people from matched accounts are hitting the website each day, tie it to a sales territory, and arrange to sort each one by sales engagement stage. Then he can identify leads that indicate buying intent and provide them to the appropriate person in the sales organization. The integrated and centralized way the tech stack works enables sales to understand the content paths they should use—by vertical, purchase intent, stage, who they are competing against, etc.
Ari refers to this as “People-Based Marketing”—it…
In this video, I review the Jewellery Business. If you are a jewelry business owner and you have an Instagram account (even if you don’t) make sure to learn about Instagram Marketing for Jewellery Business in this video. I review one Instagram account, a real case where I outline the weak points and suggest how it can be improved. More than 80% of new businesses are being found on Instagram, so if you just starting your business make sure to embrace Instagram into your business development plan. Share this video with your friend or relative who has a jewelry Business.
Disclaimer Tatiana is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to www.amazon.com.
Struggling to create content on LinkedIn?
Want to know what to post on LinkedIn?
Coming up with ideas on what topics to put in your content can be a tedious task.
You will ask yourself, “What other ideas can you come up with to improve the quality of your content?”
On this couch we have:
– Kerri Twigg, LinkedIn Top Voice (2018) and career coach
– Bobby Umar, a world-renowned speaker
– String, 3x LinkedIn Top Voice, and content creator
Here are brainstorming tactics and ideas:
– make sure to use topics that will help reinforce your positioning
– use Google, Quora to help find more ideas
– look back at your history and content, which do you more of?
Make sure to continually structure your content to be entertaining, engaging, and most importantly, RELEVANT to your audience. They will come back to watch/read more of your content when you become a trustworthy source.
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