Three digital marketing trends you can’t miss in 2020 Search Engine Watch
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Three digital marketing trends you can’t miss in 2020 Search Engine Watch


Three digital marketing trends you can’t miss in 2020

The internet has transformed the way we view and experience the world. Nowadays, we use it for virtually everything, from making a phone call to paying off our credit card bill. Smartphones have revolutionized how we shop and do business. With them, we can interact and socialize with people from around the world using Instagram, Twitter, Facebook, WhatsApp, and so on. 

From personal experience, I can tell you that I would have never guessed that my smartphone would become a priority for me. I remember thinking that Blackberry pin-to-pin messaging was a disease. Now, I can spend hours upon hours browsing idly through my Instagram feed. Well, the joke’s on me, right? 

The same goes for businesses. Most were limited to operating from a storefront or office, and they could only rely on printed or TV ads, and local networking to get customers. Today, however, the world is any business’ oyster. And digital marketing is the magic wand that makes it possible. But that doesn’t mean that it’s easy. 

Digital marketers are facing new challenges every year. The interaction between businesses and prospects or customers is evolving as new devices, apps, and social media platforms become available. 

The end of the decade brought the time, to sum up, what this ever-changing industry has in store for 2020. 

Here are three marketing trends to keep an eye on this year. 

1. Paid voice search

Voice search advertising has been on most marketers’ radars for a while now. However, the use of smart speakers and voice assistants has gained momentum in the last couple of years. 

So, adopting digital marketing strategies to increase your businesses’ presence in voice searches will soon become a necessity:

And don’t forget about the benefits of paid voice search for local businesses and ecommerce sites:

  • 75% of people who own a smart speaker perform a search for a local business weekly and 53% of them do it every day.
  • More than 20% of voice-based orders are for groceries.
  • Voice-based purchases are expected to increment to $40 billion in 2022.

Source for the above-mentioned stats: QuoraCreative

But how can your business take advantage of this new advertising niche?

By establishing a solid strategy for voice engine optimization. To get ahead of the game, you need to understand how your audience asks questions. Check out the details below.

  • Adapt the tone of your written content: Question words are widespread among search queries. That is, How, When, Who, Where, When, and Why. Most people use question-based keywords when implementing voice search. So, adding these words to your written content can put you in the spotlight quickly.
  • Focus on long-tail keywords: When asking smart speakers and voice assistant questions, users tend to speak naturally. That’s why voice searches tend to be more specific. Instead of using “cheap hotel in Vermont,” a person would search for “What is the cheapest four-star hotel in Vermont?” – using long-tail keywords will allow you to rank better for voice searches.
  • Use Schema Markup: This lets you contextualize your content and helps search engines understand exactly what your content is about.

Guy Sheetrit, CEO and Co-founder of Over the Top SEO, predicted the increasing importance of voice searches last year. 

When asked about SEO trends for the near future in an interview for Brandwatch, he mentioned that,

“The combined growth of voice search and the ability of Google to deliver a specific answer to a search query… is going to have a significant impact on how much exposure your website gets.” 

This has been slowly but surely turned into a reality. And the ever-growing popularity of smart speakers will just make it more prevalent as time goes by.

2. Interactive content

We’ve all heard the saying “Content is King”. And yes, informative blog posts, killer copy, or social media posts should continue to be key parts of your content marketing strategy. However, they are slowly being outpaced by interactive content. And it makes sense. 

In a world where we are bombarded by information right, left, and center, audiences have become more and more demanding about the type of content they’re willing to consume. They expect content to be engaging, relevant, and accessible via any device they use. And they expect this 100% of the time.

I asked Shreetit about the impact of interactive content to which he said,

“If you’re not optimizing your digital marketing strategy with interactive content, then you’re already losing customers.”

He asserted,

“For any business to succeed in 2020, it needs to keep up with what users are craving. And interactive content is one of the most innovative ways to consume information.”

We’ve been using interactive content for a while. Think about online quizzes, surveys, and social games.

However, as technology advances, so does the way users want to experience the world. Investing time and money on incorporating interactive formats to your digital marketing strategy can have tremendous payoffs. To do so, include some interactive infographics, white papers, case studies, or ebooks.

But why is interactive content a trend for the start of the new decade? Why should you invest in interactive content now?

  • For starters, it’s proven to positively impact KPIs. Interactive content helps increase brand awareness and its connection with users by way of branded experiences.
  • Because it is immersive. Prospects engaging with a brand through interactive content tend to spend more time on a business’s website. 
  • It also increases page views, boosting engaging metrics, increasing time on site, and decreasing bounce rates.

Not sold on it just yet? Check out these figures:

  • Interactive content generates double the conversions when compared to passive content.
  • Over 90% of B2B prospects prefer interactive content over static content.
  • It is 93% more effective than static content.

In the era 2.0, where the average users’ attention span is eight seconds or less, keeping potential customers engaged may seem like a herculean task. Consumers are exposed to so much branded content that it can be nearly impossible to stand out from your competitors.

The good news is that it doesn’t have to be. Planning and implementing an interactive content strategy can help you cross that bridge, effectively closing the gap between traffic to your site and conversions.

3. TikTok advertising

TikTok is not new. However, its increasing popularity is. It was launched into the international market in 2017 and last year it took over musical.ly. A smart move that eased its way into the American teen and tween market.

But what exactly is this social app about?

The concept is rather simple. Users can create short videos and edit them to add filters, effects, and other features. They can then share them on TikTok’s platform or other social media.

And believe me, this single concept has taken the social-media-sphere by storm:

The outreach potential for this app is enormous. If you want to benefit from what TikTok has to offer, I suggest you consider the following tactics.

Create a brand TikTok account

If you create a brand account, you can take advantage of hashtag challenges. These are hugely popular within the platform and will give you a chance to leverage user-generated content. This type of content has become invaluable in today’s marketing world and it’s a nearly foolproof way to reach your audience. Not to mention TikTok’s format has a huge potential for virality. Another way to increase your brand’s presence is by utilizing branded lenses. They are the equivalent of Snapchat or Instagram’s 3D filters. With TikTok, your brand can also create posts with 2D and Augmented Reality (AR). These filters bring a significant level of user engagement by letting your audience actively interact with your products.

Partner with an influencer – someone who already has an established audience 

In this case, you need to make sure their demographic and type of content coincide with your target audience and brand. You also must evaluate their engagement metrics to ensure a successful partnership. 

Use its paid advertising features

TikTok introduced its biddable ads feature earlier this year and it currently only has one ad type – the in-feed video ad. The platform allows you to target these ads by age, gender, and geographic location (to state level). And, the developer has stated that more granular segmentation will be available soon. You can also create customized audiences by manually adding a CRM list, and whitelist or blacklist specific audiences as well.“As soon as I realized the potential TikTok had, I knew it was an app that could add enormous value to any marketing strategy” Shared Guy. “I wouldn’t be surprised if TikTok changes the digital marketing world entirely and end ups displacing Snapchat.”He also said it was a sure-shot way to gain some track within the teenager and college-age demographic. If they’re your target audience, this is your shortcut to boost your exposure. 

To sum it all up…

Keeping up with the ever-evolving digital marketing industry is no easy feat. Things tend to change at the drop of a hat. However, if you stay up-to-date with trends and follow what the experts are buzzing about, you can stay on top of your business’ digital marketing strategy. Adapting it to the shifting online environment to benefit your brand is key to stay ahead of your competitors.

Pius Boachie is the founder of DigitiMatic, an inbound marketing agency.

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Seven content marketing strategies you should try [With examples]



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7 Video Content Marketing Strategies to Skyrocket Engagement
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7 Video Content Marketing Strategies to Skyrocket Engagement


Marketing trends are fun, but most brands can’t risk testing the waters with new video content marketing techniques unless they know it will deliver results.

Deciding whether to use video marketing isn’t a question anymore. 85 percent of people in the US watch online video every day. In Saudi Arabia, China, and Turkey, the figure is even higher: up to 95 percent.

Brands need video content to reach their audience and keep customers engaged. With the strategies below, you can create engaging videos that stand the test of time.

7 Video Content Marketing Strategies to Boost Engagement and ROI in 2020

Instead of committing yourself to every specific strategy on the list, choose the ones that fit best with your brand, goals, and what your audience wants. As always, you can compare your video marketing analytics to track your progress and keep an eye on competitors.

1. Use Video Marketing Insights to Personalize Your Content

81 percent of people say that watching a brand’s video convinced them to complete a purchase. We’re willing to bet that all those videos were super relevant to the person watching them.

By understanding your audience, you can create personalized content optimized for engagement and conversions.

Yes, this means segmenting your audience based on demographics like age, gender, and job title. Yes, it means choosing the best topics. However, it also means:

  • Speaking to your audience in the right tone and voice.
  • Using the right imagery and culture.

The next frontier will be going beyond simple ‘curation’ to personalizing, or individualizing, the actual content itself for different individuals and companies – and doing it in a way that is fully automated, Tyler Lessard, Vidyard.

2. Tell a Story with a Branded Video Content Marketing or Series

What’s the best length for a video?

Well, it depends on the format and platform. 2 minutes is a loose rule for social media – but what happens when you completely break the rules? It can go super well if you have a clever idea and know your audience. Brands like Patagonia are doing just that.

Take advantage of streaming/bingeing culture and create a series that keeps your audience hooked. Even if you stick with a safe length, it’s still worthwhile telling a story in your videos to reduce drop-offs.

Cisco made this video to explain how ransomware works, but it feels more like a Jason Borne thriller.

3. Find the Most Engaging Video Topics for Your Industry (and Add Nuance)

Flashy bells and whistles like 360 video and personalized bingeing aren’t much use without incredible topics.

Let’s say you run a boutique hostel/hotel with a coworking space in Ho Chi Minh, and you want to attract more visitors through video content marketing.

Using the BuzzSumo Question Analyzer, we can see that informational videos about transportation and shopping may perform well. We can also see that people interested in visiting Vietnam also visit Thailand.

BuzzSumo Question Analyzer Video Content Marketing Results

When we type “Vietnam travel” into the Facebook Analyzer and filter for only video posts, we get plenty of ideas for stunning videos and even user-generated content!

Facebook Analyzer Video Content Marketing Results

Source: BuzzSumo

4. Create Interactive Video Content Marketing

Interactive content is here to stay, and social media platforms have gleefully accommodated innovative new features. Like

  • Draggable 360-degree video
  • Polls and quizzes
  • Input forms for collecting leads
  • Branches that lead to other videos or landing pages

Instead of forcing your brand into one type of interactive video, use your video marketing analytics to do some audience research. Choose a format that fits with your brand’s vision and goals as well as what your audience likes.

Toms hit all the right notes here:

5. Include User-Generated Content

Adweek found that 85 percent of consumers find visual user-generated content more influential than brand-created content.

Major brands like Coca Cola (share a Coke), Adobe, and Starbucks have all launched overwhelmingly successful UGC campaigns.

As Kimberlee Morrison writes:

Another stumbling block in the creation of UGC is that consumers feel they aren’t given enough guidelines for creating reviews or other content. More than 50 percent of consumers want some direction, but only 16 percent of brands provide any.

Make sure to give your audience a CTA with some guidelines, so they know what you expect from them.

6. Make Your Videos Accessible (and Searchable)

Everyone uses the internet to watch (and listen) to videos so accessibility matters.

85 percent of people watch videos on Facebook without sound. Not only are subtitles and captions good marketing practices, but they’re also beneficial for the deaf community.

Likewise, your video content marketing scripts should accurately explain or complement what’s happening on the screen.

However, there’s one more reason to take your script seriously: SEO. Why not give Google’s AI bots more material to scan and rank?

7. Bring the Event to Your Online Audience

Event videos make it easy to create a brand awareness ripple effect from your in-person event to a global audience. Just imagine how many events you’ve watched through live Facebook videos or Instagram stories that you couldn’t visit in real life.

You might not have the budget of a multi-camera set-up and editing crew to create a BBC-style live video, but a strategically placed tripod and lighting can get the job done just fine. Event videos are also great to use in blogs and social media posts until the next event rolls around!

Red Bull is a splendid example of a brand using video marketing insights to create event videos that aren’t even related to its product: extreme sports videos.

Find the Best Video Content in Your Industry Now

Engaging video starts with nuanced ideas. The key is to understand your audience, their problems, and even what videos they’ve already seen. From there, the video content strategies above can help you reach your ROI goals.

Start searching for your audience’s favorite video topics now with BuzzSumo. After you narrow down some ideas, you can add a little nuance to the conversation and watch the shares grow. To make things as easy as possible, we’ve got a free seven-day free trial with your name on it – no credit card needed.



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6 Easy Ways to Incorporate Customer Feedback Into Your Marketing Strategy
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6 Easy Ways to Incorporate Customer Feedback Into Your Marketing Strategy


Negative customer feedback is hard to hear, which means sometimes it’s too easy to write it off. The likes on social and positive testimonials are easier to highlight—those feel good!

phone with likes and comment bubbles

But if you’re not paying attention to all customer feedback, you may be missing on a huge chunk of knowledge. What your customers think about the business means a lot because they’re the ones paying for it. But that’s not the only reason.

You can use customer feedback to make your business and marketing better. Feedback lets you get an outside perspective on your business as well as understand your customers on a deeper level.

Here are six easy ways to incorporate customer feedback into your business strategy:

  1. Measure performance
  2. Create a customer journey map
  3. Get proactive about public communication
  4. Use social proof in ads
  5. Boost your rank on Google
  6. Have customer-focused brainstorms

Let’s get to it.

1. Measure performance

If you have already started measuring your business’s performance, you know what a difference this makes. Knowing your LTV, ROI, and CPA is crucial for understanding whether you’re really making money or need to be concerned.

These stats are great for understanding the basics. If you want to advance even more with analytics, throw in CSAT and NPM into the mix.

CSAT, the Customer Satisfaction Score shows how much are the customers loving your product. It’s a simple survey that asks your client how happy they are with the product on a scale from 1 to 10. You can do it on your website with apps like HubSpot forms or send a Google Form to newsletter subscribers.

Here’s how a similar chart looks like:

customer feedback Hotjar example

Image Source

If it’s getting low, it would indicate the customers lifetime value will decrease, too. Good customer experience means that the customer churn rate would be lower, making you more money from each lead on average.

NPS, or net promoter score, is a similar scale from 1 to 10 that shows how much a customer is likely to promote your product to their friends. While this stat is important for customer satisfaction, you probably already see the implications.

If NPS high, it means you will be spending less money to attract leads as more will be coming in via word-of-mouth marketing.

2. Create a customer journey map

Customer journey mapping can also benefit from knowing the perspective of the customers. What most people get wrong when they’re mapping out the customer journey is creating a journey they want to see, not the journey that exists.

When you create a map of how customers interact with your business, it’s important to record all interactions, positive or negative. Sometimes, a customer wants to make an action with your business, and they just don’t succeed. The map should reflect that.

customer journey examples

Image Source

It can hurt to admit poor user experience design on your part, but finding spots where you and the customer can’t connect is key to improving your business.

That’s something you can’t do without customer feedback. Unfortunately, people sometimes interact with your system not in the way you planned. The only way to learn about the problem you have is to gather customer feedback.

Checking the most widespread complaints or doing personal interviews with a focus on what problems did a customer encounter would do the trick. If you’re targeting a foreign audience, you can leverage one of the opportunities of VPN to get even deeper into it.

Set the VPN to the country you’re targeting and view your website. It may load slower or display an element in the wrong way. Take note of that.

3. Get proactive about public communication

PR is more than submitting a press release to a news company. In the highly digitized world that we live in, everything you do online is public communication. Every time you get a negative comment online, even on a website you don’t know about, it’s a public relations issue.

91% of people would read a review online before making a purchase. If they come across a lot of negative reviews, you might not close the sale.

There are two ways to solve this problem, neither of them involves trying to get that review deleted. Both do involve getting proactive about public communication. The first way is to inspire your clients to leave more reviews. The odds are the negative review won’t look as impressive when there are so many good ones accompanying it.

It’s always good to increase the number of reviews you get, but there’s another way. A way that’s arguably more beneficial for your business.

Receiving a negative review on a platform where you can communicate to the client presents a perfect PR opportunity. Answer the client. Apologize for causing them inconvenience, promise to work on that in the future, or offer a gift as a sign of apology.

example customer review

Image Source

That will show anyone doing their product research you care about customers. Plus, it’s an opportunity to turn a client that’s at risk to a loyal one.

4. Use social proof in ads

People trust reviews just as much as they do their friends. If you have received quite a number of good reviews, you can use them in advertising. You’ve probably seen it done on many websites.

customer feedback as social proof example

Image Source

Most ecommerce websites now have a section that contains testimonials. At least, that’s considered good practice since having that section can increase your conversion rate by 34%. The problem is that most people are not using the full potential of customer reviews.

To make it work, you have to make the reviews more personal. Add a photograph of the reviewer, mention their name, and make sure to add a link to their profile on social media or at least an Instagram handle.

This will show that it’s genuine and convince more people to make a purchase. Use real reviews on your website, newsletters, and ads to increase conversions.

5. Boost your rank on Google

These are not the only places where customer feedback can come in handy. Google has a review system of its own so it’s only natural that they use it as a ranking factor. It’s not clear whether Google reviews influence ranking on SERP, but it is a ranking signal for local search.

Every time you search a local query on Google, you see the map with a list of businesses first.

customer feedback used in Google map

How high your business will come up on this search depends on many factors like the proximity to the user and the number of quotes with the location address. User reviews are another important factor on this list.

If you encourage your clients to leave positive reviews on your Google My Business page, this small step could help your SEO efforts quite a bit. Print out a small card with an invitation to leave a review and a QR code that leads to your GMB page. Place it near the counter or at all tables if you run a restaurant.

You can also leverage the power of social proof on the SERP. Include rich snippets to the Schema markup, and you may be the only website on the SERP that shows user reviews.

customer feedback in Google search ad

In this case, the website may start stealing traffic from your competitors, even if they rank higher.

If you’re selling your products on Google Shopping, you absolutely need user reviews, too. Google Shopping attracts the audience that is ready to buy, and the only discerning factors are the price and the review score. Encourage clients to leave a review within a week of the purchase to get more reviews.

6. Have customer-focused brainstorms

The last tip may not be as practical as the first five, but it can be a lot more beneficial in the long run. You can fix productivity problems and improve conversions even without customer feedback, even though it would be much harder. This bit, you can’t do without it.

Reading through customer feedback, especially negative comments and suggestions, can be eye opening. It’s not guaranteed to produce results every time, but every once in a while, you’ll see a comment that will let you understand your customer base deeper.

A customer explaining their feelings about the purchase will give you an idea of what emotions you should focus on in advertising. A customer telling about the problem they solved or failed to solve with your product will give you an idea of how to fix it or even create a new product.

Sure, no customer will ever outline you a full path to greatness. But start your brainstorming with customer feedback. The research, planning, and execution will still be a tough job. But your customers can let you know where to start, and in a world where fresh ideas make millions, that can be enough.

Start using customer feedback in your marketing strategy

Customer feedback is essential to any business. Showcase the most flattering feedback, and you may be able to convince some leads to make a purchase. Encourage more clients to leave a review, and you’ll improve Google ranking. Analyze it, and you’ll be able to improve the problems you didn’t think your business had.

About the author

Connie Benton is a chief content writer, guest contributor and enthusiastic blogger who helps B2B companies reach their audiences more effectively. With an emphasis on organic traffic and conversion, she takes big ideas and turns them into highly practical content that keeps readers hooked.



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Social Media ROI: How to Measure Your Social Marketing : Social Media Examiner
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Social Media ROI: How to Measure Your Social Marketing : Social Media Examiner



Social Media Marketing


Industry Report


In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.





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A Guide To Different DIY PR Tips For Small Businesses
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A Guide To Different DIY PR Tips For Small Businesses

PR Tips – Do you want to ensure your business has some great PR and manages its online presence correctly? These tips will help you do just that.

#1:  Telling The Brand’s Story
Storytelling is an ideal means of transforming a brand presence and identify; thus, creating a rapport with consumers or other industry professionals.  Some of the most interesting stories come from the owner and loyal clients.  You can tell a story of how the brand was created, while customers can share stories of their personal experiences with the brand.

One way to think of a brand is as a human.  The more unique and genuine personality, the greater the feelings of trust from others.  Always tell potential consumers why the company exists, the principles, ethics, evolution and anything else that can create a “full picture” of the brand.  It can seem uncomfortable at times but try and have customers share their experiences with your business and how it was beneficial.  Compelling stories provide an audience with a means of emotionally connecting with the company and setting the tone for the business. They can also help bury negative press or RipOff Reports according to Velseoity.com

 #2:  Keeping Updated In The Industry

It is vital that you stay informed and updated on all aspects related to your specific industry. Set Up Google Alerts And Twitter Mentions.

One of the most modern means of staying up to date is by finding and following top influencers in your industry; then, read up on what your rivals are doing.  Sites such as IFTTT allow people to collect articles across the internet by using relevant keywords.  Furthermore, the content can be delivered directly to your email address..Remain Knowledgeable In The Industry.

To appear as a business that is “in the know”, it is important that you remain knowledgeable in all areas of your industry.  You never know when the spotlight will land on you and you’ll need to impress people.  Understanding issues in your niche can help you attain projects and maintain customers. 

#3:  Networking With The Top Industry Influencers

Being knowledgeable in an industry means more than reading articles.  It is important to stay updated on influencers and top reporters.  Once you are following these people, it is recommended that you attempt networking.  Take notes on what the writer focuses on and you can easily strike up conversations with these professionals.

One tip is to create a list of the news sites and blogs where influencers share their experiences.  Where possible, comment on the posts and engage with the individual (regardless of whether it is a blog post or Twitter chat).

Networking and building contacts are a beneficial means of building a brand and making a name for yourself in an industry.  Of course, the comments and chats should not be self-promotional or forced on an influencer.  DIY public relations is about authenticity, reliability and trustworthiness.

 #4:  Conduct Research And Try To Remain Objective

Research and objectivity are important when creating a brand.  You need to ensure you have something unique to contribute to the industry and are able to contribute to conversations.  The contributions may be referrals to podcasts or articles, but this indicates your research skills and interest in the field.

It is vital that prep work is done before making any PR pitches.  Try studying the outlets you are looking to contact and see if there is a specific individual to which you should send a pitch.  Once again, try to learn as much as possible beforehand and try to remain objective when finding information.

#5:  Perfect Pitches

Sending pitches and putting your brand “out there” before any services or products are available can be detrimental.  This can result in poor customer reviews which is a veritable death sentence for start-up businesses.  Try to create a perfect pitch offering high-quality services or products to gain better press once the company starts.

As is mentioned, you should focus on perfecting a service or product before it reaches the media.  Do not be embarrassed or scared to ask for testimonials from a group of trusted colleagues.  Positive feedback is an ideal way of improving on products and the service quality.

 

Facebook Video Marketing
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Facebook Video Marketing – Results from 100 Million Videos 2017

Facebook Video Marketing – Results from 100 Million Videos

Ever wondered if Facebook Video Marketing was any good and worth your time ? Well find out the Results from 100 Million Videos analysed by Buzzsumo.

Facebook Video Marketing is more likely to reach and engage audiences according to Locowise. The average video post in April 2017 reached 12.05% of the total page audience, just ahead of photos at 11.63%, links at 7.81%, and status updates at only 4.56%. Videos also had the highest levels of engagement.

What Type of Content Performs Best for Facebook Video Marketing ??

The Image Below gives us a better insight.

Facebook Video Marketing

So now you know the best performing Video Content on Facebook but how long should Videos for your Facebook Video Marketing be in length ? Well the image below tells us that very short videos don’t get much engagement and people generally won’t bother with silly 10 second Gifs.That’s for Tumblr & Twitter Idealy.

However on the other hand very long videos do not perform well either, perhaps because people are busy with their daily lives and don’t really have the time to spend watching a 30 Min video on Facebook.So somewhere in the middle is the perfect time duration for your Facebook Video Marketing Content.Around 1Min or 1min 30 Secs got the Best Engagement rate.

Facebook Video Marketing

 

How Long should Facebook Live Videos Be and do they work ??

The number of Facebook Live video broadcasts are growing rapidly. In April 2017, Facebook’s head of video, announced that 20% of all Facebook videos are broadcast live and that the daily watch time for live videos had quadrupled in the last year. This is partly to do with priority given by Facebook to grow Live video broadcasts.

Expert analysis of Facebook Live videos found that interactions increase the longer the video lasts, until about 15-16 minutes. After this time the interactions remain fairly stable.However short Facebook live videos did not perform well , which makes sense as why would anyone join and engage with a 2 min Live video.They would much rather be involved in longer lasting Videos of an average time of 20Mins.

Your Target audience will love Real time interaction with your Business or Brand and may lead to more conversions overall.Why not give it Try ? It’s Facebook Free Service after all.


Facebook Video Marketing

The Average Interactions For Live and Non-Live Facebook Videos

Overall the average engagement with Facebook and Facebook Live videos was very similar.

  • Facebook videos: 928 average interactions
  • Facebook Live videos: 1043 average interactions

This was surprising as many people are reporting much higher levels of engagement with Live videos.

Facebook Live videos attract a much higher number of comments relative to overall interactions. Around 25% of the interactions were comments. This makes sense as it’s a live session with people asking and answering questions and responding in real time.

So if you want more Interaction & Feedback about any topic  it’s a Good Idea to set a Facebook Live Session and engage your audience in Real time for Maximum effect.

 

Also Have a Look at Video Content Marketing Stats for 2017 Infographic.

marketing statistics 2016
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Incredible List of 347 x Marketing Statistics

 

marketing statistics 2016

Have a read of these Ultimate Marketing Statistics for 2016, all sourced from Reliable Company’s around the world.

General Marketing Statistics

1. 32% of B2B marketers would describe their organisations marketing maturity level as sophisticated or mature. Content Marketing Institute, 2015.

2. 75% of organisations say in-person events are an effective tactic. Content Marketing Institute, 2015.

3. 72% of organisations ask their audience to subscribe to eNewsletters. Content Marketing Institute, 2015.

4. 85% of B2B marketers say lead generation is the most important organisational goal for the next 12 months. Content Marketing Institute, 2015.

5. Enterprise marketers say engagement is their most important goal (82%), followed by sales (81%), and lead generation (79%). Content Marketing Institute, 2015.

6. B2B marketers consistently cite sales lead quality, sales, and higher conversion rates as the top 3 most important metrics. Content Marketing Institute, 2015.

7. 31% of B2B marketers say that sales lead quality is the most important metric.Content Marketing Institute, 2015.

8. Micro-sized organisations (1-9 employees) are more focused on sales (32%) that sales lead quality (24%). Content Marketing Institute, 2015.

9. 76% of people feel that marketing has changed more in the past 2 years than in the previous 50. Adobe, 2016.

10. Marketers top priority of 2015 was customer experience. Adobe, 2016.

11. 53% of organisations say data-driven marketing is their top strategic priority for 2016.Adobe, 2016.

12. 94% of marketers say that optimizing creative workflows will be important in delivering a great customer experience. Adobe, 2016.

13. Two-thirds of marketing and sales professionals surveyed for a new report do not use a marketing automation platform (MAP). Openprise, 2016.

14. Marketers who use marketing automation say lack of time is preventing advanced marketing. Openprise, 2016.

15. Marketers who do not use marketing automation say that lack of budget is preventing advanced marketing. Openprise, 2016.

16. 41% of marketers cite inconsistent data across technologies as their biggest challenge for maximizing the return on investment in marketing technology. Dun & Bradstreet, 2016.

17. 47% of small business owners handle marketing efforts on their own. Infusionsoft & LeadPages, 2016.

18. Nearly one in five small business owners do not plan to use digital marketing at all in 2016. Infusionsoft & LeadPages, 2016.

19. Nearly half of 1000 small business owners surveyed said they don’t know whether they’re marketing effectively—and 14 percent know they aren’t. Infusionsoft & LeadPages, 2016.

20. Forty-one percent of small business owners use only one or two software applications in their marketing, and another 26 percent use three or four. Infusionsoft & LeadPages, 2016.

21. About half of small businesses plan to invest more in their websites in 2016, and half plan to increase their web advertising budgets. Infusionsoft & LeadPages, 2016.

22. About a quarter of small business owners plan to spend more on print ads or direct mail, and 14 percent will spend more on telemarketing or in-person marketing. Infusionsoft & LeadPages, 2016.

23. In 2016, most small businesses using digital marketing will aim to drive sales, build brand awareness, or simply convey information. Infusionsoft & LeadPages, 2016.

24. 81.3% of global marketers describe data as important to their efforts; 59.3% call it “critical”. The GDMA & The Winterberry Group, 2015.

25. 90.2% of global marketers say they’re focused on predictive analytics and segmentation to better target and engage key audiences. The GDMA & The Winterberry Group, 2015.

26. 56.3% of global marketers said they upped their annual data-driven marketing and advertising expenditures this year. The GDMA & The Winterberry Group, 2015.

27. The availability of marketing and advertising technology was ranked among the top three highest factors driving investment in data-driven marketingThe GDMA & The Winterberry Group, 2015.

28. Improved attribution is the most important factor marketers think will provide more value from data-driven marketing and advertisingThe GDMA & The Winterberry Group, 2015.

29. 87% of marketers are seeing greater return through programmatic ads compared to traditional media buying. AdRoll, 2016.

30. 32% of marketers spent more than 50% of their budgets on programmatic in 2015, quadruple the 7% who focused on programmatic in 2013 and more than double the 14% in 2014. AdRoll, 2016.

31. Programmatic buying on social is now 50% more popular than programmatic display for B2C marketers, with 75% of all B2C marketers using the technique. AdRoll, 2016.

32. 84% of marketers agree attribution is either critical or very important to marketing success, a 140% increase since last reported. AdRoll, 2016.

33. 40% of marketers are now using a multiple touchpoint attribution model, nearly double that of last year. AdRoll, 2016.

34. 24% of brand marketers plan to buy TV programmatically in 2016 (an increase of 81%). Rocket Fuel, 2016.

35. Programmatic buying is expected to see significant increases, with four out of five marketers planning to buy digital display in 2016, an increase of 18% from 2015. Rocket Fuel, 2016.

36. When it comes to driving revenue, 41% of marketers surveyed say that webinars are an effective tactic. DemandWave, 2016.

37. When it comes to driving revenue, 39% of marketers surveyed say that white papers are an effective tactic. DemandWave, 2016.

38. The top 5 local marketing tactics for 2016 are: social media marketing, search engine optimisation, mobile-friendly website, facebook advertising and search engine advertising. ReachLocal, 2016.

39. 97% of local businesses surveyed said they have a website. ReachLocal, 2016.

40. 40% of local businesses surveyed said they plan to invest in local listing optimisation.ReachLocal, 2016.

41. 60% of local businesses surveyed said they had claimed their Google My Business listing. ReachLocal, 2016.

42. 25% of local businesses surveyed said they were unsure if their business was claimed with Google. ReachLocal, 2016.

43. 15% of local businesses surveyed said they have not claimed their business on Google. ReachLocal, 2016.

44. 51% of local businesses surveyed said that lead generation is a challenge.ReachLocal, 2016.

45. 57% of local businesses surveyed said they plan to invest in lead generation in 2016.ReachLocal, 2016.

46. 84% of local businesses surveyed said they plan to spend more time on their marketing in 2016. ReachLocal, 2016.

47. 67% of local businesses surveyed said they currently work with more than one marketing provider. ReachLocal, 2016.

48. 46% of local businesses surveyed said they would prefer to only work with one marketing provider. ReachLocal, 2016.

49. 88% of marketers plan to increase or maintain their spending level during 2016 compared to 84% last year. ALF Insight, 2016.

50. 70% of marketers will be investing in CRM, 69% in CMS and 67% in data analytics as the importance of improving the customer journey rises. ALF Insight, 2016.

51. Advertisers saw the largest Y/Y click growth of 2015 in Q4, as traffic grew 19% and spend grew 18%. Merkle, 2016.

52. The top information used by marketers to inform paid optimization strategies is analytics (27%), followed by conversion rates (20%) and A/B testing (17%). Formstack, 2016.

53. Measuring the revenue impact from digital marketing spend remains the toughest challenge for B2B marketers. DemandWave, 2016.

54. Roughly half of all respondents admit that it’s difficult to gain consensus internally on what constitutes a qualified sales lead. DemandWave, 2016.

55. Of those who used account-based marketing, only 53% consider it to be effective — down from 95% just one year ago. DemandWave, 2016.

56. 22% of brands do not implement welcome campaigns to engage new subscribers, and 43% do not use reactivation campaigns to reengage lapsed or inactive subscribers. Yesmail, 2016.

57. Of the technology marketers, marketing manager was the most common job title of 2015. Kingpin, 2015.

58. The technology marketers of 2015 were most likely to be aged 36-45. Kingpin, 2015.

59. While 10% of companies rate their digital marketing programs best-in-class, nearly half (49%) describe it more conservatively as “Somewhat superior” in comparison to their competitors. Ascend2, 2016.

60. More than eight out of ten (81%) of companies rate their digital marketing strategy successful to some extent at achieving their important goals, with 12% rating it “Very successful”. Ascend2, 2016.

61. Successful digital marketing requires financial support, tactical proficiency and strategic efficacy. Consequently, the most significant barriers to success is a lack of these requirements. Ascend2, 2016.

62. The effectiveness of digital marketing to achieve important objectives is increasing to some extent for 89% of companies, with 29% saying “Effectiveness is increasing significantly”. Ascend2, 2016.

63. 62% of companies outsource all or part of their digital marketing tactics, primarily the most difficult types to execute. Outsourcing supplements internal skills to improve performance. Ascend2, 2016.

64. 56% of customers are more likely to buy with a personalized experience. Usabilla, 2015.

65. 75% of digital marketers say face-to-face events are the most effective marketing tool. Usabilla, 2015.

66. 41% of customers interact with ads targeted at their interests compared to random ones. Usabilla, 2015.

67. 45% of online customers buy more from sites offering personalized product recommendations. Usabilla, 2015.

68. Internet advertising will grow by 10% in 2016. Usabilla, 2015.

69. 60% more will be spent on marketing analytics in 2016. Usabilla, 2015.

70. 38% more digital marketing professionals will be hired in 2016. Usabilla, 2015.

71. When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. Brain Rules, 2015.

72. 46% of marketers say photography is critical to their current marketing and storytelling strategies. CMO Council, 2015.

73. Only 27% of marketers have a process in place to aggregate, organize, and manage the visual assets being used across their marketing teams. CMO Council, 2015.

74. 39% of marketers believe that more of their budget should be allocated to the acquisition or creation of compelling visual assets. CMO Council, 2015.

75. The 5 most important marketing tactics for B2B businesses are (in order): in-person events, webinars/webcasts, case studies, white papers and videos. Content Marketing Institute, 2015.

76. The average word count of top-ranking content (in Google) is between 1,140-1,285 words. Content Marketing Institute, 2015.

77. “How to” searches are up 70% year over year. Adélie Studios, 2016.

78. Using inbound tactics saves an average of 13% in overall cost per lead. Hubspot, 2015.

79. Brands relying on inbound marketing save over $14 dollars for every new customer acquired. Hubspot, 2015.

80. Inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound marketing. Hubspot, 2015.

81. Case studies reveal that integrated customer journeys provide a competitive advantage, in some cases doubling sales year over year. Kapost, 2015.

82. Only 23% of B2B marketers claim to have a customer-centric—versus a channel- or product-centric—organizational structure. Kapost, 2015.

83. Website and email are still the most popular channels among the majority of marketers, followed by webinars, social media, and organic search. Kapost, 2015.

84. Marketers are forecasted to spend $27.6 billion on display advertising by 2016. Webstrategies, 2015.

85. Marketers are investing more heavily in the tools that help create great customer experience. Kapost, 2015.

Email marketing statistics

86. Email marketing is the #1 choice of marketers worldwide. Campaign Monitor, 2015.

87. In 2015 there was a 3800% ROI for email marketing. Campaign Monitor, 2015.

88. Email marketing has the highest ever mobile open rate at 53%. Campaign Monitor, 2015.

89. 64% of brands do not personalize email copy, and over two-thirds do not use customer data to personalize the products and services featured in brand emails. Yesmail, 2016.

90. 60% of retailers are integrating email with social media channels like Facebook and Twitter, but just 36% use social media to improve the relevance of their email campaigns. Yesmail, 2016.

91. Almost half of retailers do not collect email addresses via social media or in-store, and over two-thirds of retailers do not collect consumers’ email addresses when they interact with the brand’s mobile app. Yesmail, 2016.

92. Twenty-one percent of small business owners don’t store contact information anywhere, while only 24 percent use customer relationship management (CRM) software and 20 percent use an email marketing service provider. Infusionsoft & LeadPages, 2016.

93. Forty-five percent of small business owners don’t maintain an email list that prospective customers can opt into. Infusionsoft & LeadPages, 2016.

94. The average open rate for emails throughout 2015 was 24.88%. Sign-Up.to, 2016.

95. The average click-through rate for emails throughout 2015 was 3.42%Sign-Up.to, 2016.

96. The average unsubscribe rate for emails throughout 2015 was 0.52%Sign-Up.to, 2016.

97. The average click-to-opens rate for emails throughout 2015 was 10.88%Sign-Up.to, 2016.

98. The average unsubscribe-to-opens rate for emails throughout 2015 was 2.72%Sign-Up.to, 2016.

99.  75% of marketers still send their content marketing directly via email. ALF Insight, 2016.

100. Apart from websites (35%) email marketers drives the most ROI with 31% of marketers saying it is their strongest channel. ALF Insight, 2016.

101. 23% of marketers attribute their best leads to organic website traffic, while 17.5% credit referrals and 16% credit email marketing. Formstack, 2016.

102. The biggest generator of high-volume leads is on-page conversions on websites (24%), followed by email marketing (18%) and pay-per-click ads (17%). Formstack, 2016.

103. Responsive design emails earn higher ROI, but only 17% of marketers have fully embraced the adaptive design format. Yesmail, 2016.

104. Mobile email clicks account for 58 percent of all email clicks for brands using responsive design with all of their email marketing efforts. Yesmail, 2016.

105. More than 50 percent of all email opens are happening on mobile devices, according to Yesmail, regardless of whether or not the brand is using responsive design. Yesmail, 2016.

106. Brands implementing responsive design in all of their emails earn 55 percent higher mobile CTO (click-to-open) rates and 23 percent higher desktop CTO rates. Yesmail, 2016.

107. Responsive email campaigns generated an average of 16.2 percent mobile CTO versus non-responsive email campaigns that generated 10.4 percent mobile CTO. Yesmail, 2016.

108. For desktop email campaigns, responsive design emails earned an average 15.7 percent CTO versus 12.7 percent CTO for non-responsive emails. Yesmail, 2016.

109. 17 percent of brands use responsive design for all of their emails, with 38 percent using it for most of their emails. Yesmail, 2016.

110. 26% of brands fail to use responsive design in any of their email marketing efforts. Yesmail, 2016.

111. The amount of email consumers are receiving continues to grow, with brands sending 10 percent more emails over the last year. Yesmail, 2016.

112. Mobile email clicks and desktop email clicks are nearly even, at 49.2 percent for mobile and 50.8 percent for desktop. Yesmail, 2016.

113. More than 25% of all email-driven revenue and 30% of all email-driven orders in Q4 2015, with mobile email revenue up 13% year over year and mobile orders up 9%. Yesmail, 2016.

114. Nearly 75% of respondents rely on email as their primary method of gathering quality leads. DemandWave, 2016.

115. Nearly a third of retailers indicated that integrating email with other digital channels is a top three email marketing priority for 2016. Yesmail, 2016.

116. 60% of retailers are integrating email with social media channels like Facebook and Twitter, but just 36% use social media to improve the relevance of their email campaigns. Yesmail, 2016.

117. 17% of retailers still fail to secure website visitors’ email addresses. Yesmail, 2016.

118. Almost half of retailers do not collect email addresses via social media or in-store, and over two-thirds of retailers do not collect consumers’ email addresses when they interact with mobile apps. Yesmail, 2016.

119. 64% of brands do not personalize email copy, and over two-thirds do not use customer data to personalize the products and services featured in an email. Yesmail, 2016.

120. 10% of brands do not personalize their emails in any way. Yesmail, 2016.

121. 40% of retailers do not use consumers’ purchase data to make emails more relevant, and 50% do not use demographic data to improve message relevance. Yesmail, 2016.

122. While 84% of retailers are sending coupons or other promotions via email, over a third do not allow customers to redeem email-based promo codes by simply scanning the code or entering it at the point of sale. Yesmail, 2016.

123. Email and websites are the most effective digital marketing tactics used by more than half of companies (61% and 59% respectively), followed by search engine optimization with 50%. Ascend2, 2016.

124. Email and websites are not only the most effective tactics used, they are also two of the least difficult tactics to execute. Ascend2, 2016.

125. Personalized subject lines are 22.2% more likely to be opened. Adestra, 2016.

126. Marketers are forecasted to spend $2.4 billion on email marketing by 2016.Webstrategies, 2015.

127. With an ROI of around 4,300% email practically pays for itself. Kapost, 2015.

128. The most commonly used technology among 95% of the most top performing B2B companies is internal email. Kapost, 2015.

Mobile marketing statistics

129. As consumers spend more time on their mobile devices, marketing campaigns are following suit. Mobile ad spend continues to lag mobile time spent, providing an opportunity for creative marketers. IAB, 2015.

130. Mobile messaging — particularly SMS and email — has the broadest reach and highest adoption among mobile users. Messaging apps, relative newcomers but gaining fast in popularity, offer more innovative and engaging outreach options. IAB, 2015.

131. Emerging technology, such as dynamic creative optimization, is breathing new life into mobile browser-based ad campaigns, but marketers should keep an eye on consumer adoption of mobile ad blockers. IAB, 2015.

132. In-app advertising can generate high engagement rates, especially with video. Location-based apps and beacons offer additional data that can enhance targeting capabilities. IAB, 2015.

133. 41% of marketers note attribution transparency is the biggest challenge for mobile advertising. AdRoll, 2016.

134. 19% of local businesses surveyed said their website is not yet mobile. ReachLocal, 2016.

135. 63% of local businesses surveyed said they plan to invest in a mobile-friendly website in 2016. ReachLocal, 2016.

136. Desktop CTO has dropped 29 percent during the last two years, while mobile CTO is up 26 percent over the same time period. Yesmail, 2015.

137. Although one third of B2B marketers generate less than 20% of their traffic from mobile, nearly 80% of all respondents have mobile-friendly websites — signaling the promise of growing conversion via mobile. DemandWave, 2016.

138. This holiday season, 60% of online shoppers aged 18 to 24 will use only a smartphone to shop. Sprout Social, 2015.

139. Mobile advertising will increase by 45% in 2016. Usabilla, 2015.

140. Midway through 2015, mobile video plays exceeded 44% — up 74% from 2014 and up a whopping 844% since 2012. Ooyala, 2015.

141. In Q2 of 2015, mobile phones (34%) and tablets (15%) combined for 49% of video ad impressions — up from 38% in Q1 of 2015. Publishers saw PC impressions drop from 62% to 50% in the previous quarter. Ooyala, 2015.

142. 83% of B2B marketers said mobile apps were important to content marketing. e-Strategy Trends, 2015.

143. 80% of internet users own a smartphone. Smart Insights, 2015.

144. 48% of consumers start mobile research with a search engine. Smart Insights, 2015.

145. 33% of consumers start mobile research with a branded website. Smart Insights, 2015.

146. 26% of consumers start mobile research with a branded app. Smart Insights, 2015.

147. Apps account for 89% of mobile media time, with the other 11% spent on websites. Smart Insights, 2015.

148. Tablet devices account for the highest add-to-cart rates on e-commerce websites at 8.58%. Smart Insights, 2015.

149. 68% of companies have integrated mobile marketing into their overall marketing strategy. Salesforce, 2015.

150. 71% of marketers believe mobile marketing is core to their business. Salesforce, 2015.

151. 58% of companies surveyed have a dedicated mobile marketing team. Salesforce, 2015.

152. By 2019, mobile advertising will represent 72% of all US digital ad spending. Marketing Land, 2015.

153. In 2014, smartphones accounted for over 33% of all online traffic compared to tablets at just over 12%. Marketing Land, 2015.

154. Mobile email opens have grown by 180% in the last three years. Email Monday, 2015.

155. 79% of people surveyed use their smartphone for reading email — a higher percentage than those who used it for making calls. Email Monday, 2015.

156. 83% of mobile users say that a seamless experience across all devices is very important. Wolfgang Jaegel, 2015.

157. 91% of mobile users say that access to content is very important. Wolfgang Jaegel, 2015.

158. Average smartphone conversion rates are up 64% compared to the average desktop conversion rates. CMS Report, 2015.

159. 57% of users say they won’t recommend a business with a poorly designed mobile site. CMS Report, 2015.

160. Marketers are forecasted to spend $8.2 billion on mobile marketing by 2016. Webstrategies, 2015.

Search engine optimisation statistics

161. 55% of B2B marketers say that SEM (search engine marketing) is the most effective paid method for promoting/distributing content. Content Marketing Institute, 2015.

162. Social media and SEO were named as the most difficult digital marketing tactics to execute. Both tactics are time-intensive requiring skilled resources not always available in-house. Ascend2, 2016.

163. 66% of B2B marketers report using search engine marketing (SEM), making it the most used paid marketing tactic among B2B companies. Content Marketing Institute, 2015.

164. 55% of B2B marketers report that search engine marketing (SEM) is their most effective paid advertising method. Content Marketing Institute, 2015.

165. The most popular paid advertising methods for B2C marketers are promoted posts and search engine marketing (SEM). 76% of businesses reported using these strategies.Content Marketing Institute, 2015.

166. The most effective paid advertising method for B2C marketers is search engine marketing (SEM), with 64% reporting that it’s effective. Content Marketing Institute, 2015.

167. Forrester predicts that companies will spend $33 billion on search marketing by 2016. Webstrategies, 2015.

168. Search engine marketing (SEO & SEM) will continue to capture the largest share of online spend at 47% or about 14% of the firm’s total marketing budget 2014. Webstrategies, 2015.

Social media marketing statistics

169. 93% of organisations use social media content as their main content marketing tactic. Content Marketing Institute, 2015.

170. 94% of B2B marketers use LinkedIn to distribute content. Content Marketing Institute, 2015.

171. On average, B2B marketers use 6 different social media platforms to distribute content – the top 4 being LinkedIn, Twitter, Facebook and Youtube. Content Marketing Institute, 2015.

172. 66% of organisations say that LinkedIn is an effective social media platform. Content Marketing Institute, 2015.

173. At the peak in October 2015, the average brand generated 87.5 social media posts per channel per month. TrackMaven, 2016.

174. In October 2015 engagement levels dropped to their lowest levels, with 2.19 interactions per post per brand, per 1,000 followers on average. TrackMaven, 2016.

175. Fifty-eight percent of small business owners are using social media in their marketing, but less than half are creating any other kind of content to help them get leads and salesInfusionsoft & LeadPages, 2016.

176. According to a survey from DemandWave, B2B marketers say that white papers (61%) and LinkedIn (59%) are the most effective digital content and social media tactics for generating leads. DemandWave, 2016.

177. 74% of businesses plan to use social media marketing in 2016. ReachLocal, 2016.

178. Of the 39% of retailers not integrating email with social media, twothirds of those currently use both channels, separately. Yesmail, 2016.

179. 41 per cent of younger Millennials (21 to 25 years of age) use social media to connect with vendors. Among older Millennials (ages 26 to 34), only 18 per cent prefer to do so. Kingpin, 2015.

180. Using a 1-to-5 scale (with 5 indicating channel performance improved substantially), panelists pegged their social media performance growth at 3.90, compared to 3.69 last year. The GDMA & The Winterberry Group, 2015.

181. In 2016, 67% more leads will be generated by companies with an active blog. Sprout Social, 2015.

182. 21% more customers will send direct social media messages to retailers in 2016.Sprout Social, 2015.

183. Between April 2015 and November 2015, the amount of average daily video views on Facebook doubled from 4 billion video views per day to 8 billion. TechCrunch, 2015.

184. In July 2015, Periscope users were watching 40 years’ worth of videos every day. Fast Company, 2015.

185. Visual content is more than 40X more likely to get shared on social media than other types of contentFast Company, 2015.

186. Articles with an image once every 75-100 words got double the number of social shares than articles with fewer images. Buzzsumo, 2015.

187. 71% of online marketers use visual assets in their social media marketing. Social Media Examiner, 2015.

188. Facebook posts with images see 2.3X more engagement than those without images. Buzzsumo, 2015.

189. Buffer reported that for its user base, tweets with images received 150% more retweets than tweets without images. Kissmetrics, 2015.

190. The Instagram community has grown to more than 400 million as of September 2015. Instagram, 2015.

191. 88% of consumers have purchased a product they pinned on Pinterest, and 49% have purchased 5 or more products they’ve pinned. Jeffbullas, 2015.

192. Organic engagement on Facebook more than doubled in 2015, while organic engagement on Instagram almost halved. Smart Insights, 2015.

193. 52% of teens use Instagram, and nearly as many (41%) use Snapchat. Pew Research Centre, 2015.

194. Snapchat has 100 million daily users, 65% of whom upload photos using the app. VentureBeat, 2015.

195. Women continue to dominate Pinterest: 44% of online women use Pinterest compared with 16% of online men. Pew Research Centre, 2015.

196. Shopify users referred by Pinterest spend an average of $80 compared to the Facebook referral average of $40. Jeffbullas, 2015.

197. Pins on Pinterest have viral potential: Over 80% of pins are re-pins compared to 1.4% of tweets retweeted. Jeffbullas, 2015.

198. 94% of B2B marketers use LinkedIn as part of their content strategy. Other popular platforms include Twitter (87%), Facebook (84%), YouTube (74%) and Google+ (62%).Content Marketing Institute, 2015.

199. 66% of B2B marketers rank LinkedIn as the most effective social media platform for their business. Other effective platforms were Twitter (55%), YouTube (51%), SlideShare (41%) and Facebook (30%). Content Marketing Institute, 2015.

200. The most popular social media platform among B2C businesses is Facebook, with 94% reporting its usage. Other popular platforms are Twitter (82%), YouTube (77%) and LinkedIn (76%). Content Marketing Institute, 2015.

201. 66% of B2C marketers say Facebook is their most effective social platform; this is followed by YouTube (53%), Twitter (50%) and Instagram (42%). Content Marketing Institute, 2015.

202. 66% of B2C marketers say Facebook is their most effective social platform; this is followed by YouTube (53%), Twitter (50%) and Instagram (42%). Content Marketing Institute, 2015.

203. Self-employed individuals are more likely to use blogging than large businesses (those with 1,000+ employees). Content Marketing Institute, 2015.

204. B2B businesses are more likely to use blogging than B2C businesses. Content Marketing Institute, 2015.

205. 45% of marketers say blogging is their #1 most important content strategy. Social Media Examiner, 2015.

206. 69% of marketers say they plan to increase their use of blogging this year. Social Media Examiner, 2015.

207. 82% of marketers who blog see positive ROI from their inbound marketing. Hubspot, 2015.

208. 28% of marketers want to learn more about the art of podcasting. Social Media Examiner, 2015.

209. YouTube is 11.3x bigger than facebook in terms of hours viewed, both on the web and in-app. Adélie Studios, 2016.

210. 90% of twitter video views happen on a mobile device. Adélie Studios, 2016.

211. Brands that create 15 blog posts per month average 1,200 new leads per month. Hubspot, 2016.

212. 82% of marketers who blog see positive ROI for their inbound marketing. Hubspot, 2016.

213. Only 15% of consumers trust posts from brands in social, while 70% of people trust brand or product recommendations from friends and family. Kapost, 2015.

Content marketing statistics

214. 30% of B2B marketers called their content marketing effective versus 38% last year.Content Marketing Institute, 2015.

215. 64% of the most experienced B2B marketers say their content marketing is effective.Content Marketing Institute, 2015.

216. Only 6% of the most inexperienced B2B marketers say their content marketing is effective. Content Marketing Institute, 2015.

217. 44% of B2B marketers have clarity in what effective content marketing looks like.Content Marketing Institute, 2015.

218. Only 32% of B2B marketers have a documented content strategy. Content Marketing Institute, 2015.

219. 76% of B2B marketers will produce more content in 2016 than they did in 2015.Content Marketing Institute, 2015.

220. 28% of the total B2B marketing budget is spent on content marketing. Content Marketing Institute, 2015.

221. 44% of B2B marketers meet daily or weekly to discuss their content marketing program. Content Marketing Institute, 2015.

222. 54% of B2B marketers say internal content marketing meetings are valuable.Content Marketing Institute, 2015.

223. On average, B2B marketers use 13 different content marketing tactics, e.g. social media, blogs, in-person events, etc. Content Marketing Institute, 2015.

224. On average, B2B marketers use 3 different paid advertising methods to promote/distribute content. Content Marketing Institute, 2015.

225. 87% of B2B marketers ask the audience to subscribe to at least one content offer – mostly eNewsletters and Blogs. Content Marketing Institute, 2015.

226. Organisations that are in the first steps of their content marketing program place greater emphasis on sales (85%) that lead generation (78%). Content Marketing Institute, 2015.

227. On average, 28% of an organisations total marketing budget (not including staff) is spent on content marketing. Content Marketing Institute, 2015.

228. B2B marketers whose marketing maturity level is sophisticated allocate 46% of the total marketing budget on average (not including staff) on content marketing. Content Marketing Institute, 2015.

229. 51% of B2B marketers plan on increasing their content marketing budget in the next 12 months. Content Marketing Institute, 2015.

230. 60% of B2B marketers say that one of their top content marketing challenges is producing engaging content. Content Marketing Institute, 2015.

231. The most effective B2B marketers are more challenged with measuring content effectiveness (53%) than they are with producing engaging content (49%). Content Marketing Institute, 2015.

232. Creating more engaging content in the top priority for 72% of B2B marketers in the next year. Content Marketing Institute, 2015.

233. Creating more engaging content in the top priority for 82% of B2B marketers who are in the first steps of their content marketing maturity program for the next year.Content Marketing Institute, 2015.

234. Having a better understanding of what content is effective is the second priority for 64% of B2B marketers who are in the first steps of their content marketing maturity program for the next year. Content Marketing Institute, 2015.

235. Brands increased their content marketing output by 35% per channel in 2015, while engagement dropped by 17%. TrackMaven, 2016.

236. In 2016, 76% of digital marketers will produce more content. Content Marketing Institute, 2015.

237. In 2016, 51% of digital marketers will increase their content marketing budget.Content Marketing Institute, 2015.

238. In 2016, 28% of overall marketing budgets will be spent on content marketing. Content Marketing Institute, 2015.

239. 60% of digital marketers see the biggest challenge as producing engaging content. Content Marketing Institute, 2015.

240.

241. 34% of marketers selected visual assets as their most important content, behind blogging (45%) and before videos (19%). Social Media Examiner, 2015.

242. Content with relevant images gets 94% more views than content without relevant images. Kissmetrics, 2015.

243. 73% of content creators plan to prioritize creating more engaging content in 2016, and 55% plan to prioritize creating visual content. Content Marketing Institute, 2015.

244. 51.9% of marketing professionals worldwide name video as the type of content with the best ROI. Adobe, 2015.

245. It’s estimated 50% of a marketers time is spent on content creation and delivery. Smart Insights, 2015.

246. Infographics are Liked and shared on social media 3X more than other any other type of content. massplanner, 2015.

247. Infographics were the B2B content marketing tactic with the biggest increase from 2014 to 2015, up from 51% to 62%. Content Marketing Institute, 2015.

248. 60% of marketers predict the use of infographics will increase in 2016 compared to 2015. CMO Council, 2015.

249. B2C marketers place more importance on visual content than B2B marketers — and a whopping 40% of B2C marketers say visual content is the most important type of content. Social Media Examiner, 2015.

250. 88% of B2B marketers currently use content marketing as part of their marketing strategy, yet only 32% have a documented content marketing strategy. Content Marketing Institute, 2015.

251. 61% of the most effective B2B content marketers meet with their content team daily or weekly. Content Marketing Institute, 2015.

252. The most effective B2B content marketers allocate a larger portion of their budget to content marketing: 42% of their total budget, compared to 28% for less-effective marketers. Content Marketing Institute, 2015.

253. B2B marketers report sales lead quality as their #1 most important metric for measuring content marketing success; even more important than sales and conversions. Content Marketing Institute, 2015.

254. Nearly half (48%) of the most effective B2B marketers have a documented editorial mission statement as part of their content strategy. Content Marketing Institute, 2015.

255. 76% of B2B marketers say they will produce more content in 2016. Content Marketing Institute, 2015.

256. 85% of B2B marketers say lead generation will be their most important content marketing goal in 2016. Sales will be their second priority. Content Marketing Institute, 2015.

257. A majority (60%) of B2B marketers report that their top challenge in 2016 will be producing engaging content. 57% say measuring content effectiveness will be their greatest challenge, and 57% say producing content consistently will be their biggest struggle. Content Marketing Institute, 2015.

258. 76% of B2C marketers report using content marketing, yet only 37% say their strategy is effective. Content Marketing Institute, 2015.

259. 37% of B2C marketers say they have a documented content marketing strategy. This is up from just 27% last year. Content Marketing Institute, 2015.

260. B2C marketers use infographics more than any other content strategy. 62% report using infographics, and 63% from this group said they were effective. Content Marketing Institute, 2015.

261. Content marketing budgets have increased among B2C companies this year: On average, 32% of total marketing budgets are going towards content, compared to 25% last year. Content Marketing Institute, 2015.

262. Compared to 2015, 77% of B2C marketers say they will produce more content in 2016. Only 2% will produce less. Content Marketing Institute, 2015.

263. The most popular content marketing tactic reported by 90% of B2C businesses is social media; the next most used tactics are illustrations and photos (87%), eNewsletters (83%), videos (82%) and website articles (81%). Content Marketing Institute, 2015.

264. The most effective content marketing strategy for B2C businesses is eNewsletters (61% of marketers say these are effective). Other effective strategies are in-person events (67%), illustrations/photos (66%) and social media content (66%). Content Marketing Institute, 2015.

265. The #1 content marketing goal for B2C businesses in 2016 is sales (83%), followed by customer retention and loyalty (81%) and engagement (81%). Content Marketing Institute, 2015.

266. 30% of B2C marketers say sales is their most important content marketing metric. Content Marketing Institute, 2015.

267. 50% of B2C companies say they plan to increase their content marketing budget in 2016. Content Marketing Institute, 2015.

268. Just over half (51%) of business owners report that content management is “very important” or “absolutely critical” to creating a cohesive customer journey. Salesforce, 2015.

269. 71% of marketers report using visual assets as part of their content marketing strategy. Social Media Examiner, 2015.

270. 78% of consumers will trust you your brand if you create more customized content. KEY Difference Media, 2015.

271. Conversion rates are nearly 6x higher for content marketing adopters than non-adopters (2.9% vs 0.5%). Kapost, 2015.

272. 58% of marketers said “original written content” is the most important type of content, outdoing visuals and videos. Social Media Examiner, 2015.

273. Almost 60% of marketers reuse content two to five times. They generate “snackable” content based on assets. Oz Content, 2015.

274. 41% of marketers confirm marketing content’s positive ROI. Hubspot, 2015.

275. Adopting an inbound strategy doubles average website conversion rates, from 6% to 12%. Hubspot, 2015.

276. Two thirds of B2B marketers say content is fuel across all channels, including events, social, demand generation, etc. Kapost, 2015.

277. 67% of surveyed B2B companies reported marketing content a top three or high priority within their overall 2015 marketing strategy. Kapost, 2015.

278. Interactive content, such as apps, assessments, calculators, configurators and quizzes, generate conversions moderately or very well 70% of the time, compared to just 36% for passive content. Kapost, 2015.

279. 25% of marketers rated their content as slightly or very interactive. Kapost, 2015.

280. Comparing interactive to passive content, interactive content is somewhat of very effective at educating the buyer (93% vs 70%), differentiating from competitors (88% vs 55%) and being shared (38% vs 17%).  Kapost, 2015.

281. 71% of B2B tech marketers cite lead generation as their top content marketing goal. Kapost, 2015.

282. On average, B2B companies with 250+ employees spend 55% of their annual marketing budget on content production and creation, excluding promotion investments. Kapost, 2015.

283. Inefficiency in content production results in an estimated $958M each year in excessive spend for mid-to-large B2B US companies.  Kapost, 2015.

284. Of 3,408 B2B companies surveyed with 250+ employees, in the US alone, $5.2B a year was spent on content creation efforts. Kapost, 2015.

285. For B2B marketers using a marketing content platform, they saw a 200% increase in the volume of content produced. Kapost, 2015.

286. 67% of all respondents indicated they believe there is room for improvement in current content creation processes. Kapost, 2015.

287. 100% of efficiency experts (ie. top performing marketing content) had invested in standardized workflow and approval technology. Kapost, 2015.

288. Marketers using marketing content platforms saw 60% improvement in content effectiveness from documented alignment with customer personas. Kapost, 2015.

289. 90% of efficiency experts (ie. top performing marketing content) use marketing automation tools, and therefore have a propensity for creating targeted content for all stages of the buyer’s journey. Kapost, 2015.

290. 44% of B2B marketers believe the current technologies used are insufficient for scaling content marketing needs over the next 1-3 years. Kapost, 2015.

291. Efficiency experts (ie. top performing marketing content) are seven times more likely to invest in technology to help streamline their content processes. Kapost, 2015.

292. The majority of companies measure content success based on driving awareness via website, social shares, etc. Kapost, 2015.

293. 60% of marketers report that hiring marketing content talent is “somewhat difficult”. Kapost, 2015.

Video marketing statistics

294. 60% of marketers are looking to use video in 2016, a 20% YoY rise. ALF Insight, 2016.

295. While more than 80% of respondents identify videos as their most widely used content marketing tool, only 29% say they generate leads, and just 18% say they drive revenue. DemandWave, 2016.

296. 74% of online traffic in 2017 will be video-based. Usabilla, 2015.

297. 65% of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. CMO Council, 2015.

298. Shoppers who view video are 1.81X more likely to purchase than non-viewers. Adobe, 2015.

299. 61% of businesses told us they currently use video as a marketing tool. Of these, 66% were NOT using video just 12 months ago. Wyzowl, 2016.

300. 91% of businesses say they plan to increase or maintain their spending on video in 2016. Wyzowl, 2016.

301. 67% of businesses say they plan to spend more on video in 2016. Wyzowl, 2016.

302. 88% of businesses say that video is an important part of their marketing strategy. Wyzowl, 2016.

303. 76% of businesses who use video believe that it provides a good ROI. Wyzowl, 2016.

304. 93% of businesses who use video believe that it has increased user understanding of their product or service. Wyzowl, 2016.

305. 72% of businesses who use video believe that it has improved the conversion rate of their website36% of businesses who use video believe that they’ve received less support queries as a result. Wyzowl, 2016.

306. 62% of businesses who use video believe that video has increased the amount of organic traffic they receive. Wyzowl, 2016.

307. 64% of businesses who use video believe that it has directly led to increased sales. Wyzowl, 2016.

308. 45% of businesses who use video say they have an explainer video on their home page. Of these businesses, 83% say their home page explainer video is effective. Wyzowl, 2016.

309. 47% of businesses who use video use it in their email campaigns. Of these, 80% believe it to be an effective tactic. Wyzowl, 2016.

310. 87% of businesses who use video say they use it on social media. Of these businesses, 78% say they believe it to be an effective tactic. Wyzowl, 2016.

311. 53% of businesses who use video say they struggle to promote the video content they produce. Wyzowl, 2016.

312. 42% of businesses who don’t currently use video, say they plan to in the future. Wyzowl, 2016.

313. 15% of businesses say they don’t use video because it’s too expensive. Wyzowl, 2016.

314. 12% of businesses say they don’t use video because they’re unclear on the ROI of video. Wyzowl, 2016.

315. 12% of businesses say they simply don’t feel video is needed. Wyzowl, 2016.

316. 10% of businesses say they lack the time to create and promote video content. Wyzowl, 2016.

317. 9% of businesses say they’re unable to convince the decision maker in their business that video is a worthwhile investment. Wyzowl, 2016.

318. 85% of businesses say that it’s likely they’ll begin or continue using video in the future. Wyzowl, 2016.

319. Where both text and video are available on the same web page, 69% of users would prefer to watch video to learn about a product or service. Wyzowl, 2016.

320. A staggering 98% of users say they’ve watched an explainer video to learn more about a product or service. Wyzowl, 2016.

321. 74% of users who watched an explainer video to learn more about a product or service subsequently bought it. Wyzowl, 2016.

322. 77% of consumers say they’ve been convinced to buy a product or service by watching a video. Wyzowl, 2016.

323. 70% of users say they have shared a brand’s video with a friend, or on their social media channels. Wyzowl, 2016.

324. 76% of users say they would share a branded video with their friends if it was entertaining. Wyzowl, 2016.

325. 69% of users say they would share a branded video if it contained information that might be of interest to their friends. Wyzowl, 2016.

326. 65% of users say they’d share a video if it was informative. Wyzowl, 2016.

327. 55% of users say they’d share a video if it was inspirational. Wyzowl, 2016.

328. 31% of users say they would share a branded video with their friends purely because they like the brand. Wyzowl, 2016.

329. Only 3% of consumers say they would never share a branded video under any circumstances. In other words, make a great video and 97% of consumers would happily share it with their friends and social networks. Wyzowl, 2016.

330. 33% of users say they’ve watched a video in the iOS App Store or Google Play Store before downloading – and over half of them say it helped them to decide whether to download or buy. Wyzowl, 2016.

331. When having difficulty with an app or product, 68% of users would prefer to watch a video that explains how to solve the problem, as opposed to calling the business and speaking to a support team member. Wyzowl, 2016.

332. 61% of users say they have been put off buying a product after watching a bad explainer video. Wyzowl, 2016.

333. The majority of users (37%) said they were put off by the fact that the video didn’t explain the product or service clearly enough. Wyzowl, 2016.

334. 25% of users said the video’s low quality was discouraging. Wyzowl, 2016.

335. 21% of users found that the video was too long. Wyzowl, 2016.

336. 12% of users said the video was poorly designed. Wyzowl, 2016.

337. 5% of users cited bad animation as the reason they were put off. Wyzowl, 2016.

338. Social video generates 1200% more shares than text and images combined. Adélie Studios, 2016.

339. Companies using video enjoy 41% more web traffic from search than non-users. Adélie Studios, 2016.

340. 62% of consumers are more likely to have a negative perception of a brand that published a poor quality video. Adélie Studios, 2016.

341. Native video uploads to facebook have a 10x higher reach compared to shared YouTube links. Adélie Studios, 2016.

342. Video drives an 157% increase in organic traffic from search engines. Adélie Studios, 2016.

343. 4.8% is the average conversion rate for websites using video, compared to 2.9% for those who don’t. Adélie Studios, 2016.

344. 74% of millenials find video helpful when comparison shopping. Adélie Studios, 2016.

345. By 2017, online video will make up nearly 70% of consumer Internet traffic. Cisco, 2015.

346. 67% of marketers plan on increasing their YouTube marketing. Social Media Examiner, 2015.

347. 35% plan on increasing their use of short-form video services like Vine. Social Media Examiner, 2015.

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magento ecommerce
1216 Views

Growth Tip #011 – Use Magento for eCommerce

Growth Tip 011 – Use Magento for  eCommerce platform, solutions and services
to help grow your business

If you run a small,medium or large Business , you might want to consider Magento for your eCommerce solutions.Why ? Here are a few reasons.

* Magento is owned by Ebay Inc.
*Magento’s market share among the 30 most popular eCommerce platforms is about 30%
*Magento is an open source content managnent system cms.
*The #1 eCommerce platform for Alexa top one million sites.
*Some Big name clients who use Magento include Gant,Nike,Samsung,mother care,Olympus and many others.

See their official website – http://magento.com/

817 Views

Growth Tip 010 – Use a Responsive Design / Mobile

Growth Tip 010 – Use a Responsive Design / Mobile

If you are not using a Responsive web design (RWD) for your business then you must !! Todays users are using several different ways to browse the internet . Gone are the old days where users where only using desktop computers to browse.

Now to provide the  optimal viewing experience for your users  on desktop,laptops,tablets or mobiles. It is imperative to have Responsive design for your website or other wise you are missing out on huge chunk of the population….

 

674 Views

Growth Tip 009- # Use Mailchimp to send Emails

Growth Tip 009- # Use Mailchimp to send Emails.

MailChimp is an email marketing service provider, founded in 2001. It has 7 million users that monthly  send over 10 billion emails through the service.

Some of this email blasters features include.

Subscriber profiles
Automation and personalization of emails
Advanced analytics of emails.
Flexible design
Send email newsletters anytime, anywhere  even from mobile.
Built for growth

Some of their notable clients include Billabong,Cheesecake Factory,Pearl Jam & The New York Times.