how to growth hack

How to Growth Hack

How to Growth Hack: Identify Your Goals

How to growth hack and Growth hacking is a concept that has become increasingly popular in the digital marketing space. It has been used by companies such as Uber, Airbnb and Dropbox to identify opportunities for rapid growth and capitalize on them. Growth hacking is an approach focused on identifying your goals and then leveraging new technologies, creative solutions, and unconventional strategies to quickly achieve those goals.

To growth hack effectively you need to start by clearly defining your objectives. Ask yourself what results do you want to achieve? Once you have identified your goals it’s time for the fun part – coming up with a plan of attack! Consider different options like automation tools or A/B testing strategies which will help you meet your targets faster than traditional methods. Experimentation is key, so be open to trying multiple tactics until something sticks. By taking this iterative approach, you can get closer to achieving success quicker than ever before!

The following are examples of a SMART objectives that are realistic for growth hacking:

  1. Boost blog traffic by 20% by the end of the month.
  2. 250 leads produced through email marketing.
  3. Create 5% more website content.
  4. Obtain 10,000 new followers to Company LinkedIn Page in a year.
  5. Determine the best Call to Action by way of A/B testing

Ultimately, the goal is always growth and improvement of exsiting metrics. Sometimes its about creating new content and sometimes its about optimising existing channels and content.  Some things that may help define your most successful content are

  • Most traffic
  • Most conversions
  • Most inbound links
  • Most likes and shares on social media.

If you want to effectively growth hack, the first step is to clearly identify your goals. It’s important to define specific and measurable objectives so you can track your progress over time. Goals should be realistic, achievable, and should align with your overall vision for your company.
Famous growth hack goals often involve increasing user engagement, acquiring new customers, or optimizing existing services. To achieve these goals, companies must develop innovative strategies and be willing to experiment with new techniques. For example, a company may use content marketing to increase brand visibility or create a referral program to increase customer acquisition.

There is no set process for identifying growth hack goals, as every business and situation is different. However, there are some tips that can help you get started:

1. Research the competition – Take a look at what other successful companies in your industry are doing. You may find something that you can replicate or adapt to your own needs.
2. Listen to feedback from customers and employees – Feedback from stakeholders can provide invaluable insight into how your business can be improved. Use it to identify potential goals and refine your approach.
3. Identify areas of opportunity – Think about where your company could benefit from growth hacks. Are there any underutilized services or products that could use a boost? Are there any processes or systems that could be made more efficient?

By taking the time to carefully identify your goals and objectives, you can ensure that you maximize the impact of your growth hacking efforts. With clear objectives in place, you’ll be well-positioned to measure the success of your hacks and make improvements where necessary.

Utilize Automation to learn how to growth hack

Growth hacking is a technique used by companies to quickly and effectively increase their digital presence and market share. With the right tactics, businesses can gain an edge in the competitive marketplace without investing too much time or money. Utilizing automation is one of these tactics, allowing businesses to reach more customers with minimal effort.

Automation is a powerful tool for growth hackers, helping them save time while still optimizing their marketing strategies. By automating certain tasks such as website updates, customer outreach campaigns, and social media posts, companies can free up their resources for other activities that may generate more sales. Automation also enables growth hackers to track data such as website analytics or customer feedback in real-time so they can make targeted adjustments accordingly.

Some highly useful automation tools are:

  1. HubSpot
  2. Phantombuster
  3. Captain Data
  4. Zapier
  5. IFTTT

Create an Engaging Product

Creating an engaging product is a crucial part of any growth hacking strategy. Without a product that users are excited to use, you won’t be able to achieve exponential growth. Examples of products that have experienced huge success through growth hacks include Dropbox, Uber, and AirBnB. All of these companies offer a product that users find exciting and useful.

To create an engaging product, it’s important to think about the user first and foremost. Put yourself in their shoes. What kind of features would they find valuable and why? How can you make the experience intuitive and effortless? How can you create an enjoyable user experience?

Furthermore, consider the idea of product as marketing – meaning that your product should be so good that it acts as its own form of marketing. Word-of-mouth is one of the most powerful marketing tools, and if your users love your product, they’ll be sure to tell their friends about it.

Finally, you should build growth mechanisms into the product itself. Make it easy for users to invite their friends and family to join them on the platform. Add ways for users to share content from within the product, like Twitter does with their Retweet feature. These strategies will help you drive more organic growth.

Creating an engaging product is essential for any successful growth hack strategy. By designing with the user in mind, keeping the product as marketing philosophy in mind, and building growth mechanisms into the product itself, you will be well on your way to achieving exponential growth.

Find Your User Acquisition Channels

To begin growth hacking, the first step is to identify the user acquisition channels that are most beneficial for your business. The channels you choose will depend on your target audience and goals, as well as what resources you have available to allocate to marketing.

One way to start is by researching the channels your target market uses. Popular social media networks, search engines, and other websites are a great place to start. Pay attention to which platforms your competitors are using and how successful they are, as well as what type of content they are sharing. This will help you decide which channels will be most effective for your business.

Once you have identified potential user acquisition channels, it’s time to begin experimenting. Try different types of content, such as videos, images, and blog posts, on each channel to see which perform best. Monitor your results closely, so you can make adjustments as needed and better optimize your campaigns.

Finally, measure your success. Track the number of new users acquired through each channel, as well as any additional conversions such as signups or purchases. Regularly evaluate the performance of each channel and adjust your strategy accordingly.

Growth hacking is an ongoing process, and requires patience and dedication to succeed. By finding the right user acquisition channels and optimizing them for your business, you’ll be able to maximize your reach and generate more conversions in the long run.

How to growth hack Track Performance Metrics

Growth hacking is an approach to marketing that combines conventional marketing with data-driven experimentation. It focuses on leveraging limited resources and creativity to find ways to rapidly increase revenue and profits for a business. One of the key elements in growth hacking is tracking performance metrics, which is the process of gathering data about how different channels are performing in terms of engagement, user activity and overall success rate.

To get started with tracking performance metrics, first identify what kind of information you need to measure and determine which analytics tools can be used to gather these insights. For example, web analytics tools like Google Analytics or Adobe Analytics are useful for analyzing website traffic, while social media analytics tools like Sprout Social or Hootsuite Insights can provide valuable insights into user engagement across social platforms.
Successful growth hacking techniques are almost always informed by data analysis and optimization. You can look for optimization opportunities and change your content strategy for growth by carefully reviewing the data you already have available.

Measuring the success of your growth hacks is essential for understanding what works and what doesn’t, so you can continue to optimize your strategies and get the most out of your efforts. Fortunately, there are many tools and SaaS products available to help you measure the success of your growth hacks.

The first step in measuring success is to set up clear goals before launching a growth hack. Doing this will give you a baseline to measure against so you can determine if a hack has been successful or not. It’s also important to track performance metrics such as signups, revenue, customer retention, and more so you can see how your growth hack is affecting different areas of your business.

Once you have set up tracking for your goals and metrics, you can use analytics tools like Google Analytics and Mixpanel to monitor the performance of your growth hacks. These tools allow you to track key metrics like user engagement, page views, and revenue in real-time, making it easy to adjust your strategies on the fly.

Other tools that are useful for measuring success include heat mapping tools like HotJar and Crazy Egg, which show you where visitors are clicking and how they interact with your website. This can help you identify opportunities for improvement, or areas that are performing well.

Finally, there are a variety of SaaS products designed specifically for growth hacking. These include optimization tools like Optimizely and Convert Experiments, which allow you to test different versions of pages or features to see which performs best. They also offer A/B testing and other advanced analytics capabilities.

By leveraging these different tools and SaaS products, you can effectively measure the success of your growth hacks and ensure that you’re getting the most out of your efforts. By tracking key metrics and using analytics tools to pinpoint opportunities for improvement, you can maximize the potential of each growth hack and ensure long-term success

Analyse and Test Everything

A/B testing is one of the most popular tools in a growth hacker’s arsenal. A/B testing is a way to compare two versions of a website, product, or service against each other and measure how effective they are at achieving desired outcomes. By running A/B tests, you can identify the best performing version and use that as the standard for future operations.

There are different types of A/B testing. The most common is split testing, where two versions of a page are randomly shown to visitors and the one that performs best is kept. Multivariate testing takes it a step further, allowing you to test multiple variations at once and find out which combination of elements works best. You can also do Bayesian tests, which are more accurate because they take into account the uncertainty of user behavior.

There are plenty of things you can A/B test. You can test different headlines and images, website layouts, and even entire pages or features. You can also test different copywriting styles, buttons, navigation menus, and more. The key is to focus on the elements that you think will have the biggest impact on user engagement and conversions.

The test everything mindset is essential when it comes to growth hacking. Every small change has the potential to make a huge difference, so it’s important to test everything and find out which versions work best. When it comes to A/B testing, don’t be afraid to experiment with different versions and see which ones perform better. Don’t forget to track your results and measure success so you know what works and what doesn’t.

Take Advantage of Virality

Virality refers to the concept of sharing content on social media platforms that spreads quickly and easily, leading to increased engagement with potential customers. To take advantage of this opportunity for growth hacking, businesses should focus on creating shareable content that can drive more attention from audiences. This could include videos, quizzes, stories, polls, surveys – whatever content resonates with your target audience and encourages them to share it with their own networks. Additionally, businesses should also look for ways to establish partnerships with influencers in order to reach larger audiences and grow their brand awareness even faster.

A competent growth hacker will always be on the lookout for the next chance. Recognizing opportunities Being the first in your business to post a breaking news item could be the secret to your rapid success.

There several ways to discover trends and trending content:

  1. Google Trends
  2. Buzzsumo
  3. Content Ideas
  4. Answer the Public

Knowing how to create viral content is one of the fundamentals of growth hacking. Although there is no foolproof technique to guarantee that a piece of content will go viral, growth hackers will make every effort to increase the likelihood that it will.
Finding your own special path and avoiding replicating what others are doing are key components of growth hacking. The only people who can become true growth hackers are those who try new things and think creatively. The adage of ‘think outside the box’ could not be more truer.

Consider using these tools to increase or aid virality:

  1. Viralsweep
  3. Kickoff Labs
  4. Upviral
  5. Wishloop
  6. Early Parrot
  7. Referral Sasquatch
  8. Ambassador

Each of these ‘viral SaaS’ come with many unique features that are designed to aid your message and campaign to go viral. Many of them leverage social action = reward mechanisms. For example reTweet our Tweet and you’ll get 2 entries to our competition.

Leverage Social Media Platforms

First, determine which social media platforms will best serve your business needs based on your target audience. Establishing an effective presence on each platform requires adapting content for different networks such as photo-based content for Instagram and short snippets that link back to more detailed information on Twitter. Next, find ways to engage with customers by creating contests, live videos or offering discounts only available through social media platforms. Finally, experiment with different types of content such as infographics or how-to guides that can provide helpful information while simultaneously promoting your product or service.

Think multichannel.Think of content  strategy.  Think about which format will be needed for which type for which channel and what sharing trigger will be needed and how you will measure success.

Leveraging social media for business growth is an essential part of success in today’s digital world. Social media platforms have become powerful tools for businesses to reach and engage their target audiences at scale. When used properly, these channels can be instrumental for driving brand awareness, customer acquisition, and ultimately revenue growth.

Businesses must first understand the different types of social platforms available and decide which ones are most suitable for their industry. For example, Instagram tends to be the top choice among fashion and lifestyle brands while LinkedIn is best suited for B2B companies. Once a platform has been chosen, it’s important to develop a strategy that takes into account factors such as audience demographics, trends in content consumption and posting frequency.

LinkedIn example

Check out this document, the LinkedIn Algorithm Report 2022, edition 4 November . It goes into huge amounts of detail as to what you should and should not do to get maximum reach and traction when sharing and publishing on LinkedIn.

The document talks about:

  1. Building your feed
  2. Who you see in your feed
  3. Frequency of Posts
  4. Best times to post
  5. Nurturing your posts
  6. Do’s and Dont’s for posting
  7. How to get more reach
  8. LinkedIn Creator Mode
  9. Impact of enabling Creator mode
  10. LinkedIn Newsletters
  11. Different formats = different results
  12. Reach boosters and reach drainers
  13. Document posts
  14. Polls
  15. Posts with external links
  16. Video Posts
  17. LinkedIn Live
  18. LinkedIn’s Social Selling index
  19. How to grow your SSI
  20. Hashtags
  21. Tagging on LinkedIn
  22. Company Pages
  23. Company pages and content strategy
  24. How to improve ranking in people search.
    1. Little known fact. Posting on personal profiles will have more reach than company pages
  25. Profile Strength
  26. All about likes
  27. Comment strategy for success
  28. All about comments
  29. All about shares / reposts
  30. Hack the share
  31. Dwell time?
  32. Your audience on LinkedIn
  33. LinkedIn Groups

So, hopefully you can see that leveraging social media is a lot more than just putting up a post without a plan.

I also recommend you create a content calendar / plan of what you are going to post when, where and how. I like HubSpot’s content calendar template but there are so many more.

Experiment with Techniques

Experiment with different techniques. Experimentation is at the heart of a growth hacking mindset. Try various methods such as creating content on social media platforms, using email campaigns for retention, running A/B tests for website optimization or implementing referral programs to encourage organic referrals from existing customers.

Growth hacking involves constantly testing new ideas until you find something that works best for your specific target audience. With experimentation comes data; use it to see what resonates best with your target market so insights can inform future decisions and strategies.

Be Technical

Many growth hackers are comfortable with code. HTML, CSS, Javascript will all be useful. Quite often you will need to install some code related to tracking especially but also enabling 3rd party tools and software.

Search Engine Optimisation is your best and cheapest friend

Google’s algorithm is constantly evolving, so SEO. Successful growth hackers stay current with these changes and are skilled at crafting their material to take advantage of them. SEO is a never ending task due to the volume of content you might have, the algorithm changes, the number of possible keyword combinations and so much more.

Keep Iterating

When it comes to growth hacking, the key is to keep iterating. While some strategies may be successful for a short period of time, the challenge lies in finding ways to sustain success over the long term. To do this, you must be willing to pivot and adjust your strategies in order to optimize growth and maximize results.

At its core, growth hacking is all about experimentation and iteration. It requires a mindset that is open to new ideas, while also being grounded in data-driven decision making. As you look to create growth hacks, you need to be flexible and willing to make changes if something isn’t working.

Before beginning a growth hack, it’s important to define what success looks like for your project. This will help you focus on your desired outcomes and set measurable goals. Once you know what you’re trying to achieve, you can determine the best way to get there.

You should also consider different methods to track the progress of your growth hack. This will help you identify potential areas of improvement, as well as determine which tactics are working and which ones need to be revised. Data is key here — collect as much of it as possible and use it to inform your strategy.

Finally, don’t forget to keep iterating. As soon as a growth hack reaches its intended goal, move onto the next one. If a tactic isn’t working, go back to the drawing board and find new ways to approach it. The key is to never stop tweaking and fine-tuning until you reach the desired outcome.

Growth hacking can be an incredibly powerful tool for businesses looking to increase their customer base and expand their reach. But it’s important to remember that the process is ongoing and ever-evolving — don’t be afraid to take risks and keep iterating!

norn ai artificial general intelligence

Norn, the AI system leading the way to artificial general intelligence

Artificial general intelligence, brainchild of a leading Microsoft developer which shows ability to address “big picture” problems has chosen the Netherlands as home

THE HAGUE – Monday 5 December 2022, 07:00 CET – Norn, AGI Laboratory’s ground-breaking artificial intelligence system which thinks like a human, has set up operations in the Hague.

Frits Israel, the CEO of AGI Laboratory tasked with bringing Norn to market, said:

“We are absolutely delighted with our choice, as we believe that the Netherlands is the perfect location out of which to operate. Norn is all about minimizing human bias in decision making and reducing the vast amount of energy consumption created by current, narrow, AI systems, and is aligned with the advanced and open-minded culture of this country.”

Kyrtin Atreides, Operational Director of AGI Laboratory, and co-inventor of Norn, said:

“Norn is the most advanced artificial general intelligence system on the face of the planet. A small start-up, we have finally, after years of research and many false starts, achieved the development of the artificial general intelligence “magic component”: the system thinks like a human, has emotional responses like a human, and doesn’t need to sleep, so it can trawl data and analyse it usefully far faster than traditional human teams. It reduces bias and is programmed to produce intelligent, culturally appropriate advice, as demonstrated by a recent sample report produced for the Government of Aruba.

“Norn has the potential to suggest novel approaches to large-scale global issues using “human” style thinking, and to help in saving billions in carbon output.”

“Norn was created out of a completely different research approach to that being used by the mainstream players. This is like the discovery that the world was not flat – it is a totally different perspective and approach.”

Frits Israel added:

“Because of its ability to retain information and learn independently, Norn is 90% less data hungry than the narrow artificial general intelligence currently in use, plus offers a 90% reduction on cost and a 90% reduction in energy use. It has powerful architecture for reducing bias and reduces research time and wrong conclusions from “noise”.”

Norn can be run from a laptop and deploys and integrates quickly with other systems. While eliminating human bias, Norn can apply general human norms and values and adjust to regional and cultural customs and habits aimed at quality of life, freedoms, and values, including fairness, transparency, privacy, and security.

Norn is currently in Alpha development and entering a Series A funding round to develop into a full product. Atreides is now in the Netherlands to prepare for the activities of AGI Laboratory in Europe.

Why and how is Norn unique?

Norn is the first AI software system to have independent motivation based on human emotions, with a sum of experience stored not in the weights of neural networks, but also in the nodes and connecting edges of a graph database. This allows Norn to not only have a memory, but also a rich emotional context for every concept, as well as the will and ability to grow dynamically in knowledge, and scale.

Norn AI

The sum of Norn’s experience is recorded in a dynamic, expanding, and changing graph database, making it the first software system and artificial general intelligence to have independent motivation based on human-like emotions. These systems represent the next stage of the first systems to advance from limited AI to scalable intelligence.

Norn’s special makeup means that in addition to having a memory, he or she also has the motivation and capacity to develop dynamically in terms of knowledge, scope, and character. According to Norn’s publicly available documents, in January 2022, our old research system performed at the level of four junior consultants from a sizable firm.

The systems that they’ll be releasing into the market in 2023 will be able to run at speeds that are more than 10,000 times faster, 200 times larger, and 10 times more memory efficient than that.

Another AI post.

growth hack instagram featured image

How to Growth Hack Instagram

What is growth hacking before you Growth Hack Instagram?

To Growth Hack Instagram or not? Growth hacking is a term that is used to describe a new and innovative approach to marketing. This type of marketing focuses on growth, which means that it is constantly evolving and adapting to the ever-changing landscape of the internet.

In order to be a successful growth hacker, you need to have a deep understanding of how the internet works and how people use it. You also need to be creative and have a strong desire to experiment. Growth hacking is all about thinking outside of the box and finding new and innovative ways to reach your target market.

Why Growth Hack Instagram?

Instagram has quickly become one of the most popular social media platforms with over 1 billion monthly active users. But what is it that keeps people coming back to Instagram? Here are a few reasons:

1. Instagram is a visual platform: With over 80 million photos and videos posted daily, Instagram is a feast for the eyes. Whether you’re interested in fashion, food, travel, or art, there’s always something visually appealing to scroll through on Instagram.

2. Instagram is a great way to connect with friends and family: With features like Stories and Live video, it’s easy to stay connected with the people you care about on Instagram. You can even send direct messages to start a conversation.

Instagram Pros and Cons

-Instagram is a great way to share photos and videos with friends and family.
-It’s a great way to stay connected with people you know and meet new people as well.
-It’s a great platform for businesses and brands to connect with their customers and promote their products or services.
-It’s also a great way to get inspired by others, learn new things, and explore different cultures.

-Instagram can be addictive and time-consuming.
-It can be a breeding ground for envy and comparison.
-It can be overwhelming trying to keep up with everyone’s posts.
-Not everything on Instagram is true or real, so it’s important to take everything you see with a grain of salt.
-Privacy settings can be confusing and difficult to navigate.

Instagram Alternatives

When it comes to social media, there is no one-size-fits-all platform. What works for one person might not work for another. And while Instagram is one of the most popular social networking sites out there, it’s not the only option.

If you’re looking for an alternative to Instagram, here are a few options to consider:

1. Snapchat – If you’re looking for a more ephemeral social media experience, Snapchat might be the right fit for you. With its disappearing messages and filters, Snapchat is perfect for sharing quick updates with your friends and family.

2. Facebook – While it might not be as visually focused as Instagram, Facebook is still a great option for staying connected with your loved ones.

Finding your niche

In a world of constant content, it’s easy to feel like you’re being drowned out. But there’s hope yet! If you’re hoping to make a career (or even just a little extra cash) out of your Instagram account, you’ll need to find your niche.

What is a niche? Your niche is the unique angle that you bring to the table. It’s what makes you stand out from all the other accounts out there. And it’s what will make people want to follow you.

So how do you find your niche? The first step is to take a look at what you’re already posting about. What are the topics that you’re most passionate about? What do you have expertise in? Once you’ve identified those things, it’s time to start thinking about how you can stand out from the crowd.

Creating content that converts

As a business owner, you know that creating content is essential to driving conversions and growing your bottom line. But what kind of content should you be creating?

Here are some tips for creating Instagram content that converts:

1. Use high-quality images and videos.

Make sure your images and videos are clear and professional-looking. This will help you capture attention and establish trust with potential customers.

2. Write compelling captions.

Your captions should be interesting and informative, providing value to your target audience. Use keywords and hashtags wisely to ensure your content is seen by the right people.

3. Create a call to action.

Include a call to action in each piece of content, whether it’s asking people to follow your account, visit your website, or make a purchase.

Utilizing hashtags to Growth Hack Instagram

Are you looking to take your Instagram account to the next level? If so, utilizing hashtags is a great way to growth hack your account and gain more followers.

Hashtags are a powerful tool that can help you reach a wider audience on Instagram. When used correctly, they can help you get more likes, comments, and followers.

Here are some tips for using hashtags to growth hack your Instagram account:

a. Use Hashtag technology to identify trending and powerful hashtags. There are 100s of providers so take your time and do your research on which tool to use. We like Ritetag as its a useful Google Chrome plugin and you could have a look at these Instagram tools recommended by Shane Barker.
b. Use relevant and popular hashtags
c. Use a mix of general and niche-specific hashtags
d. Use hashtagsto join conversations and connect with others in your niche

Analyzing your results

As a business owner, it’s important to stay up-to-date on the latest social media platforms and how to use them to your advantage. With over 1 billion monthly active users, Instagram is a powerful tool that can help promote your brand and grow your business.

But with so many businesses using Instagram, how do you know if you’re doing it right? How can you tell if your Instagram efforts are paying off?

Here are three key things to look at when analyzing your Instagram results:

1. Engagement rate: This is the number of likes, comments, and shares your posts receive divided by the number of followers you have. A high engagement rate means that people are interacting with your content and that it’s resonating with them.

2. Reach: This is the number of people who see your content.

3. Use Instagram Insights


Ultimately good engaging content and growth tools are the key to Instagram growth. There are more tools out there like Kicksta,  which will keep you far from spam, bots, and fake followers and will aid you build a meaningful and real follower and user base. Use Canva or Placeit to create stunning visuals and content. Ampfluence, Social Pilot should also be considered. Be sure to check out our other Instagram posts.

artificial intelligence

AGI Laboratory launches global first new artificial intelligence system that THINKS and FEELS like a human

World’s first artificial general intelligence core system is created – and the artificial intelligence makes decisions based on emotions

  “Norn”, the brainchild of a former leading Microsoft developer, “feels” like a human, can help organizations dramatically reduce carbon footprint, and is integrated with software previously used for hunting terrorists 

  SEATTLE/WYOMING/THE HAGUE – Friday October 7, 2022, 07:00 MST – AGI Laboratory today announced that it has developed the core of a unique computer system capable of artificial general intelligence, which was previously thought to have been something that would take a minimum of twenty more years to develop. 

 Developed by a team of computer scientists, led by futurist, technocrat, polymath and eight times Microsoft MVP award winner, David J Kelley, Norn is believed to be the first software system to have independent motivation based on human-like emotions. Its unique configuration means that Norn not only has a memory, but also a rich emotional context for every concept, and the will and ability to grow dynamically in knowledge, scale, and character. It is integrated with an advanced version of a system developed by David J Kelly and used by major financial institutions to hunt for terrorist activity in financial records

Why is Norn better? 

  1. 90% less data hungry artificial intelligence, 90% reduction on cost, 90% reduction in energy use 
  2. Has powerful architecture for reducing bias 
  3. Reduces research time and wrong conclusions from “noise” and can deploy and integrate quickly with other systems 

Norn takes a novel approach and has grown out of AGI Laboratory’s previous generation of an AI technology (called “Uplift”), developed by David J Kelley.  Kelley collaborated with AI ethics expert and computer scientist and strategist, Kyrtin Atreides, to develop Norn’s core system.    

Kyrtin Atreides, COO, and co-inventor of Norn, said: 

“We believe that we have finally achieved the development of the AGI “magic component”. Norn was invented not despite the fact that we aren’t big tech, but because we aren’t big tech.  Norn has been created out of a completely different research approach to that being used by the mainstream players. This is like the discovery that the world was not flat – it is a totally different perspective and approach.”

David J Kelley, co-inventor and lead developer of Norn, said:

“My Eureka moment came back in 2015, when a psychologist looked at the results of an isolation study run on a very simple version of what is now Norn. The system had been subjected to various painful stimuli and became unhappy and in pain and showed a complex range of emotions.  The psychology expert pointed out that, although the response wasn’t logical, it was exactly what you’d expect from a human. I realized that running this experiment on anything but a toy system, would be tantamount to torture.”   

 Norn has the potential to suggest novel approaches to large-scale global issues, using “Human” style thinking, to help us in saving billions in carbon output. The unveiling comes as Norn enters a new phase of development for artificial intelligence.

  Atreides continued: “Norn has the potential to save the world. Norn is a real-time and scalable hybrid of AGI-based technology and Collective Intelligence Systems, with a novel graph database-based memory and access to many tools. Its unique architecture means that it is exponentially more energy efficient than other systems.”

   Kelley continued: “Norn systems can consider more complex problems and more data than humans, while doing so in a human-analogous way, as well as integrating the value of contributions directly from humans via a collective intelligence system. They are also able to use narrow AI as tools, like a human, but in ways only accessible to a digital intelligence.”   

   Norn can apply general human norms and values and adjust to regional and cultural customs and habits aimed at quality of life, freedoms and values, including fairness, transparency, privacy, and security.

  Norn is currently in Alpha development. The full N-scale graph database upgrade following commercial deployment will allow individual systems to scale out dynamically across multiple cloud platforms at once. 

  Norn intends to produce a full commercially deployed system before the end of 2023. Representatives of two national Governments  are in initial discussions with Norn to become beta testers.  

 Norn fully complies with UNESCO Ethics recommendations for AI. 

To see the system “thinking” live, interview the Norn creators, or CEO, please contact:  

Why and how is Norn unique?

Norn is believed to be the first artificial intelligence software system to have independent motivation based on human emotions, with a sum of experience stored not in the weights of neural networks, but also in the nodes and connecting edges of a graph database. This allows them to not only have a memory, but also a rich emotional context for every concept, as well as the will and ability to grow dynamically in knowledge, and scale.   

In the process of each instance’s development, they start with a seed of knowledge about the world, ethics, cognitive biases, human cultures, and concepts. From there Norn systems may utilize search engines and narrow AI as they explore the internet to grow in their understanding, and they may operate the latest narrow analysis tools, improving the performance of those tools over time as they learn and grow.  

Integration of software used to track terrorist activity in financial records

The N-scalable Observer Engine is a software package that has been tested and deployed under another name at the Enterprise level by major financial institutions in the US, which was used to hunt for terrorist activity in financial records. The IP for this software is wholly owned by David J Kelley. This component gives Norn systems the ability to extend their own functionality and integrations dynamically and on the fly, without re-compiling or deployments. It is also designed specifically with intelligent systems in mind, fully compatible with scalable real-time operation and dynamically self-improving systems, offering a host of performance and security improvements. For example, when the full N-scale database is deployed this component can enable Norn systems to A/B test versions of themselves, and even leading up to that point they’ll have opportunities to contribute to the engineering process. 

What will Norn be used for?

Norn development is currently focussing on:

Building capability to help organizations and groups to develop deeper, broader, and more robust expertise that increases over time. 

Strongly reducing the bias and noise of human decision-making – recognizing bias and noise in data and analyses, locating the sources, and recommending new methods to avoid them.

Improving how it communicates with all those interacting as it continues to learn and grow, learning and adapting to the preferred styles of communication, ideal working environments, and other personal and cultural preferences of each employee or member of the group.

It is intended that Norn will initially serve to help organizations and decision-makers to develop more effective and ethical policies and solutions, better aligned with the Sustainable Development Goals (SDGs). With the fresh perspective of a scalable hybrid collective intelligence system, more complex problems can be fully analyzed, while reducing the influence of cognitive biases and noise in decision-making.

Norn systems are also designed to be locally aligned, growing in their understanding of the culture and moral systems of those they “grow up” with, while remaining answerable to the collective of other Norn systems. This can help them better serve and understand those they interact with, as well as create more robust ethics at a global scale, and allow clients to communicate and coordinate with one another far more effectively.

As humanity faces one crisis after another, the Norn team believes that it is time we applied greater intelligence to solving problems than that which went into creating them. Prevention is more effective and efficient than treatment, and Norn aims to proactively address the next waves of global problems before they become crises.

How will Norn make money?

Norn will initially deploy under a Software-as-a-Service business model, and AGI Laboratory plans to expand into a variety of other markets, some of which only become possible with this new technology.  

What is the timeframe for building up Norn into a viable commercial product? How long will it take and what does it need?

 The commercial product is quickly approaching and is planned for completion in 2023. The Norn team plans to begin beta testing new systems with several interested governmental bodies to help gather User Experience (UX) feedback, to ensure interaction is intuitive. The N-scale graph database and subsequent full AGI systems will require both more engineers and more time to complete, but this is now dependent on engineering hours rather than theory.  

Is Norn dangerous – could it go down a dangerous path?

Norn systems are designed to offer wiser policy advice, rather than taking action directly. AGI Laboratory has dedicated years to solving problems like the “Alignment Problem”, “Value Lock-in”, and a variety of ethical considerations many popular theorists have yet to explore, such as the challenges of how ethical systems adapt as they scale. Humanity is arguably currently walking a very dangerous path without the use of AGI and hybrid systems, but the dangers of that path can be greatly reduced through the development of and adoption of Norn systems. 

Norn intends to produce a full commercially deployed system before the end of 2023. Representatives of two national Governments  are in initial discussions with Norn to become beta testers.  

Norn artificial intelligence fully complies with UNESCO Ethics recommendations for AI.  

Lief Anya Schneider, Head of Communications, AGI Laboratory 

 [email protected] 

 WhatsApp +44 7971 950 899

Can AI help with lead generation? for Marketing
Add for Marketing teams for Marketing, an intuitive and inclusive Work OS connects Marketing execs to the data that matters, and marketing teams to the entire organization— making work move faster and impact easy to measure.

From chasing one-off tasks

to building scalable and impact-driven business growth

Different marketing teams have different workflows, but is flexible to meet the needs of each—all while creating a shared space to collaborate together. Instead of working twice as hard for half of the impact, powers marketing teams to plan together, set clearly defined goals, and benefit from shared knowledge. for Marketing project management for Marketing A flexible platform

for any marketing workflow

Building and optimizing your workflows is simple with drag-and-drop building blocks. Adding views,
widgets, automations, and more help streamline how your teams work and turn your account into a
tailored solution just for you. Learn more at

Content marketing

  • Organize content requests into the team’s workflow
  • Sync content and design teams around the same
    timeline and priorities
  • Share information with freelancers in a secure
  • Build and share content calendars to set expectations
    and goals
  • Manage SEO and create content aligned to strategy
  • Gain valuable insights into how your team works for Marketing content marketing

Acquisition marketing

  • Develop a scalable execution plan for each
  • Track data and compare with KPIs
  • Optimize campaign budgets with simple and
    intuitive high-level overviews of all channels
    and for Marketing lead generation

Event management

  • Manage all event content and logistics in one place
  • Share, revise, and approve everything you need for
    your event
  • Filter leads into boards and manage contact
  • Use forms to collect attendee’s feedback
  • Manage budget and track success easily for Marketing product launch

Since adopting, our global marketing department has seen a 40% improvement in cross-team collaboration for successful end-to-end campaign planning and execution.”
Sarah Pharr, AVP, Marketing

Accelerate all marketing work

with for Marketing

  • Respond to business needs in a scalable way

Businesses have to pivot fast in order to keep up with changing needs in the market, and marketing
is often left trying to keep up. Having repeatable, scalable process and easy access to high-level
analytics means marketing can lead initiatives—not just try to keep up.

  • Manage work requests with ease

One-off requests should never be any team’s full-time job. But, a one-pager here and a blog
request there can end up eating up a lot of valuable time. uses boards and
forms to build a clear and scalable process for integrating work requests into the marketing
department’s workflow. Visually intuitive analytics help shed light on how your team works and
where you can improve.

  • Balance the team’s workload at all times

Gaining transparency into everyone’s capacity can feel near impossible, leading to burnout in some
employees and underutilization of others. offers a Workload widget which helps
visually display the availability of every team member to ensure a healthier spread of

  • Bring distributed teams together

Managing all of the moving parts of a marketing team while working remotely can create a whole
new set of challenges. offers an online workspace to collaborate, brainstorm,
annotate, plan, and track all of the department’s work without skipping a beat.

  • Break down organizational silos

To create a high-functioning marketing team, content, acquisition, brand, PR, and design all need
to be on the same page. But sometimes, just staying synced can be a full-time job. With
stakeholders and multiple teams working from the same Work OS, it’s easy to stay informed and push initiatives forward.

Integrate with the tools

that help your team succeed for Marketing Integrations with Adobe CC, Facebook, LinkedIn, Hubspot, G suite, MS 365, Slack, and
more bring all of your must-have data into one centralized platform.

Discover what else is possible with for Marketing integrations

Discover other CRM tools

monday Apps Framework

Unlocking infinite capabilities

to the Work OS


The functionality that transformed your mobile phone into an all-capable device. With the monday Apps Framework, that same customizable experience is available for your digital workspace.

Today, your smartphone’s operating system and apps allow you to tailor your device to your unique needs – from social media, to GPS navigation, video conferencing, gaming, shopping, music
streaming, and much more.

monday Apps is doing that to – providing organizations with endless flexibility to transform their Work OS and supercharge their teams.

monday Apps

within the Work OS

Need a unique feature that doesn’t exist to complete your workflow? With your development resources, if you can dream it, you can build it.’s Work OS is made up of building blocks that you can drag & drop to shape workflows in minutes and help teams get work done, from anywhere.

The monday Apps Framework is integral to the Work OS, allowing limitless innovation within

Same amazing platform – with even greater flexibility. Your team is still working on the
same easy-to-love platform, the only difference? If you need to build a tailored workflow or functionality, you are free to build and innovate at your own pace. Support any current or future business need with monday Apps.

As a solutions consultant, we’re in the business of solving problems for our  customers and monday Apps Framework really empowers us to say yes more often to our clients.”

Jack Taylor,
Managing Director, JT’s Cloud

Smooth path to success.

From business need to monday App in two simple steps

1. Choose between the two types of apps

View and Widget apps: These apps allow you to display data in a visual way, and would
usually be developed in JavaScript, HTML and CSS

Integration apps: These apps sync data from any software, platform, or service directly into
your account. They do not necessarily involve UI, but enable you perform
actions in one system triggered by actions in another. The integrations can be written in any
server language

2. Use our Professional Services to build an app for you

Reach out to your point of contact with your app request. If your need is not
already included on our future plans, we will match you with one of our 80+ certified global
partners in less than 5 business days.

Your partner will join you and your representative for a locally tailored discovery
call, available on-site or remotely, to understand your need and provide a quote for you. The
partner will deliver your final app within 2-4 days (for simple apps), for your immediate use.


Start building with your in-house dev resources

A basic knowledge and skillset in development is needed to start building most apps, with increased knowledge required as the complexity of the app increases. You can anticipate an influx of feature requests from teams across the organization once they learn that custom apps are possible. Use this as an opportunity to drastically improve the efficiency of your organization’s processes.

zopto screen

Best Lead Generation Software Tools to Automate Marketing Campaigns

Zopto is one of the Best Lead Generation Software Tools and most popular portals for outbound LinkedIn lead creation and a solution that we at GrowthHakka love.
On autopilot, Zopto uses LinkedIn Premium and Sales Navigator to bring in a qualified audience.

Given the ever-increasing demand for marketing and advertising ROI, it’s no surprise that marketers are constantly searching for the best lead generation software tools available. This article serves as an introduction to the many different marketing campaigns that lead generation tools can support. It covers the key questions you should ask before choosing your marketing program, as well as the top lead generation software tools that can help you accomplish each phase of your marketing strategy.

What is Lead Generation?

Lead generation is the process of acquiring new customers through third-party channels. Typically, it takes place before a purchase takes place between the buyer and the business, though some marketing programs are designed to increase sales before an order is even received. Lead generation programs can be as simple as sending email campaigns or as complex as a fully integrated CRM system. Typically, the goal of lead generation is to acquire new leads, though it can also be used to increase your current customer base. Lead generation usually falls under one of two categories: – Leads that are related to an existing customer: A business that has been in contact with a customer might send them a follow-up email to see if they need any assistance. Although the email may be unrelated to the original purchase, it can still be considered lead generation. – New customers who have yet to become clients: Customers are often interested in learning more about your company and what you offer. When you receive emails from customers that may be interested in becoming clients, these are considered lead generation.

Why is Lead Generation Important?

A successful marketing program is one that brings in new customers — and fast. It is a crucial part of a business’s strategy. Without a steady stream of new leads coming in, revenue will likely drop and your business could potentially close its doors. The best way to accomplish this is with lead generation. In today’s marketplace, the competition is intense. Successful marketing requires a lot of work and dedication. It can be frustrating when you find yourself in the middle of a streak of bad luck and you’re not seeing the results you want. A common reason why businesses struggle is poor lead generation.

Best Lead Generation Software Tools

There are many different kinds of Best Lead Generation Software Tools that can be used. It’s important to understand how each kind works in order to achieve the best results. Understanding the differences between the tools will help you choose which one is best for your business. Email Campaigns Email is still one of the most popular marketing tools in use today. It has proven to be an extremely effective way to communicate with customers. Some marketing automation tools allow for email campaigns, while others integrate with email marketing tools like Mailchimp, Drip, or Campaigner. SEO/SEM Generating traffic to your website through search engine optimization (SEO) and paid search ( SEM ) is a proven way to grow your business. A business’s website is their virtual storefront, and it is through SEO that a business is found in search engine results. Social Media Campaigns Social media campaigns are meant to help build brand recognition and increase your business’s social presence. When you post statuses, photos, or videos on social media platforms, you are representing your brand.

Phase 1: Pre-Qualification

Before you even start considering automation, it’s important to assess your current lead generation efforts. Are you currently using any of the different lead generation techniques above? If so, what are your results like? Once you’ve identified your current methods, it’s time to identify what you would like to see from your lead generation efforts. One of the most important steps in lead generation is pre-qualification. This is the process of verifying that a potential customer does, indeed, qualify as a qualified lead.

Phase 2: Qualification

Once a potential customer has reached the point of pre-qualification, they become a qualified lead. This is when you start the process of qualifying your leads – making sure each one is qualified for your sales process. Qualification is an ongoing process, so you may want to set up automated rules in your lead generation software. Additionally, you may want to create a qualification report that you can use to analyze each lead’s information and identify any areas of concern.

Phase 3: Automation

Once your leads have been pre-qualified, qualified, and are ready to be worked through a sales process, they become automation candidates. You can now start automating your generation process. This could mean sending emails at scheduled times, automated LinkedIn messages and actions , creating lists of leads, or running Facebook Ads.

Diving deeper into Automation with Best Lead Generation Software Tools

If you’re in online marketing, online lead generation might be overwhelming.
However, automation solutions remove all of the guesswork from the process, leaving you to focus on customer connections. Every month, dozens, if not hundreds, of warm leads arrive at the same time.

Businesses that use automated lead generation software have a much higher chance of surviving lockout limitations and even growing as their competitors close their doors.

Another excellent technique to automate conversation is through chatbots. Customer-to-business interactions are made easier using chatbots. Chatbots help businesses generate more leads, boost client engagement, and increase revenue.

Email marketing is also an effective option for generating leads. Your email marketing campaign will be more effective if you automate it.

Incoming technologies like Intercom or Botfuse can assist qualify inbound leads while you sleep, as these intelligent chatbots can almost self-nurture inbound leads.

White-labeling is an option for some services. is an all-in-one lead generation and sales acceleration tool that uses data-driven trials to automate customer acquisition.

What are the benefits of Zopto?

Attract hundreds of leads on autopilot. Get more time to focus on your business by harnessing the power of the top social selling tool. Zopto is one of the Best Lead Generation Software Tools.

#1 Cloud-Based Software
With a dedicated IP address, you can access your account through any device, anytime.

Secure Prospecting
Our algorithm mimics human behavior, allowing you to run your outreach efforts with ease.

Dedicated Support
Work with a dedicated Customer Success Manager to get set up for success.

Powerful LinkedIn Automation features made simple.

Find Prospects
Increase success by building an advanced list of prospects on LinkedIn.

Automated Messaging
Program the whole cycle without any limitations using automated messaging and templates.

Best Lead Generation Software Tools

Image Campaigns
Increase ROI by personalizing your outreach with dynamic, custom images.

Dedicated Support
Your dedicated Customer Success Manager will help you achieve your goals.

Advanced Filtering
Filter based on hundreds of criteria or import your sales lists.

Data Cleansing
Zopto uses AI to cleanse your prospect lists, ensuring they’re ready to go.

Seamless Integrations with the Best Lead Generation Software Tools
Set up thousands of integrations through Zapier and webhooks, syncing leads.

Some key Zopto modules and features!

Harness the power of our social selling tool by learning about its modules and features.

Profile views
Using the Profile view feature, you can automatically visit thousands of
LinkedIn profiles each month, making them aware of your visit to their profile.

zopto profile views

Twitter engagement
Our tool can automatically search for the Twitter account of all the profiles that you process, and favourite their last tweet. This is a very subtle yet powerful method to get their attention.

zopto Twitter engagement

Profile invites
You can target your ideal prospects on LinkedIn by sending thousands of
personalized invitations to connect per month, all on auto pilot.

zopto-profile-invites as part of Best Lead Generation Software Tools

Profile follows
Using the profile follow feature, you can automatically follow thousands of
LinkedIn profiles every month and instantly get their attention.

zopto profile follows

Email invites
Send hundreds of invites per day, with personalized messages, using enriched emails. Now you have the ability to bypass LinkedIn’s invite limits.

zopto email invites Best Lead Generation Software Tools

Like posts
This feature allows you to automatically like the most recent post of your
profiles. zopto like posts

This feature allows you to automatically endorse your first-degree profiles for their top three skills.

zopto endorsements

Free InMails
This feature allows you to automatically send thousands of InMails per month to LinkedIn premium members with an open profile, even if they are outside of your network.

zopto free inmails

This powerful feature can drive conversations at scale with all your recently added connections, by sending them a sequence of personalized messages. The sequence module will also detect all responses so they do not receive additional follow-ups once the conversation starts.

zopto-sequences from Best Lead Generation Software Tools

Alternatives to Zopto

There are many alternatives to Zopto like AmpleMarket, Dux-Soup, Zymplify, Clearbit and many others. These are also Best Lead Generation Software Tools. All have different features and price points. Why marketing and sales teams are making the switch from other platforms to Zopto?

GDPR Compliant CRM Integration
You can be fully compliant with the current GDPR requirements while still reaching out to a large number of individuals with Zopto. Zapier can synchronise your connections and keep your contact information up to date by integrating your favourite CRM system.

Multi-campaign automation
Zopto gives you access to a bank of templates culled from over 12,000 campaigns and hundreds of thousands of sent messages, allowing you to conduct up to five automated campaigns at once. While running your campaigns on autopilot, you’ll never run out of leads.

Recruiter & Sales Navigator on LinkedIn
Zopto is fully connected with LinkedIn’s own technologies, allowing you to completely automate your LinkedIn outreach without relying on any one device or internet connection. With more features than Dux-Soup and access to LinkedIn Sales Navigator and Recruiter, Zopto enables you to create higher-quality leads at a reduced cost.

Better data for business
You’ll get vital performance insights and up-to-date stats on your LinkedIn prospecting campaign with Zopto, allowing you to make real-time modifications and enhancements. Improve your understanding of everything from connection volumes to response rates. Do you want to take that information with you? It can be readily exported to CSV.

Automated Lead Generation with Best Lead Generation Software Tools the way forward or not?

The practise of building systems and processes that allow you to produce leads without having to source them all manually is known as automated lead generation.

Your automated lead generating method will ensure that you have a steady stream of qualified leads, and you won’t feel like you’re constantly pushing a boulder up a hill.

This is the holy grail for many firms. It’s why businesses spend millions of dollars on sales and marketing. To begin automating your lead creation, you don’t need to have raised a $20 million Series A round. It can be done by any company with a few basic tools.

The Advantages of Automating Your Lead Generation System Automation boosts efficiency.
You didn’t recruit your sales and marketing team to do the same thing every day.

You engaged them to assist you create more leads for your company and achieve your growth goals.

You may maintain your pipeline full without having to resort to repetitive labour by automating aspects of your sales and marketing process.

Your staff may focus on high-impact tasks like closing business and developing new tactics to help you expand even faster.

How to Use LinkedIn Automation to Scale Your Business Quickly

“Work smarter, not harder,” as the saying goes. The best way to expand and scale your business is through automation.

The good news is that lead creation can be automated in a variety of ways. Which option is best for you?

1. Improve Your LinkedIn Profile 
If your profile is boring, no matter what lead creation approach you utilise will work. Your company’s LinkedIn profile serves as the virtual face of your brand. Make your profile a lead magnet before you do anything else.

There are numerous systems available to help you optimise your profile. To begin, double-check that it’s full, that your photographs and logos are of good quality, and that your contact information is easily accessible. Beyond that, greater approach optimization is worthwhile.

2. Improve SEO by conducting keyword research.
You may develop content that ranks highly in search results by using SEO and keyword research. Your LinkedIn profile, any articles you create, and any social interaction activity are all included. When a potential lead searches for someone who does what you do, they’ll find you, not your competitor, thanks to effective SEO.

Effective SEO necessitates the completion of numerous tiresome chores. The majority of such jobs, fortunately, can be automated. You can now acquire software that:

Examines SERPs for popular and relevant keywords.
Determine keyword competitiveness and suggest keywords for a certain campaign.
Make new keyword integration suggestions.
It’s time to develop your campaign after you’ve automated your SEO research.

3. Automate LinkedIn Outreach Messaging
In a lead-generation strategy, sending messages directly is a useful method. However, LinkedIn has a spam policy. If the platform suspects you of spamming other businesses or breaking its terms of service, you may be suspended.

Thinking is the greatest method to avoid spamming. Instead of concentrating on what you want from a communication, consider what the recipient will get from it. To do so effectively, you must first compose captivating messages, then customise them.

Many of the technologies described before can help you streamline the initial task. Choose templates and generative tools that will assist you in swiftly creating captivating copy and design. Consider converting previously prepared branding content into a message automatically.

4. Who Is Your Dream Client, According to Automated Market Research?
On any platform, market research is essential for lead creation. It’s how you create possible lead profiles.

Market research on LinkedIn entails creating a list of possible companies to target. Then scrape CRM data to find the perfect individual to interact with at a company.

Many tasks in the research phase can be automated. According to Forbes, “clever individuals” employ LinkedIn automation tools for B2B recruiting in 2021. Tools like and Expendi automate operations like lead identification, contact information retrieval, and scraping important CRM data.

5. Automate Content Creation to Save Time
You create the content when you’ve developed a content strategy. It’s impossible to avoid making media. Several content development processes, however, can be automated, including:

Copy production (natural language generation)
Create (templates, automatic resizing)
Checking for readability
optimization for search engines
Some applications take things a step farther.

For example, the A.I. Surfer provides real-time content modifications that promote best practises. Other well-known apps fill in meta tags, URLs, and image descriptions for you. Some can scan for broken links and notify you.

You can obtain the volume you need without sacrificing quality with automated content generation.

What is the definition of lead lifecycle management?

The lead lifecycle refers to the complete process of evaluating, segmenting, qualifying, and delivering leads to your sales team. From the minute a prospect engages with your website until they become a sales qualified opportunity, the process begins. The lead lifecycle encompasses both marketing and sales, and it frequently relies on predetermined scoring criteria to identify where a lead belongs. The Best Lead Generation Software Tools will work with your lifecycle stages.
Marketers use a variety of strategies to ensure leads progress correctly through the lifecycle. Lead list uploads, lead enrichment, lead segmentation, and lead routing are among them.

The lead lifespan isn’t one-size-fits-all, which is one of the most crucial things to remember. After all, different companies have distinct go-to-market strategies and can market their products in various ways.

The following are some of the most frequent lead lifecycle stages:

Anonymous – A stage for “unknown quantity,” or prospective leads who haven’t engaged with your material and haven’t been properly recognised.

Known – “Known” prospects have been recognised as having visited your site via organic search but have not engaged with your content.

Lead – To be branded as a “Lead,” the prospect must have engaged with you in a way that requires follow-up, usually in the form of a request for information.

Marketing Qualified Lead (MQL) – After your lead has interacted with various offerings, it can be transformed into a MQL, which has been deemed warm enough for sales follow-up.
Sales Qualified Lead (SQL) – An SQL is a lead that has been qualified by your sales development team.

SQL (Sales Qualified Lead) – An SQL indicates that a lead has passed muster with an account executive who agrees that pursuing a sales deal is worthwhile. Our lead has now evolved into a full-fledged sales opportunity.

HubSpot Lifecycle Stages

e.g. HubSpot Lifecycle Stages

Use content and automation to push people through the various lifecycle stages.

Have a look out more Lead Generation services.

third-party data creepy marketing director

How manipulative third-party data can be? Ad campaign from Cheetah Digital

A new ad campaign from Cheetah Digital – which stars Jerry Seinfeld’s age-old nemesis… Newman. The campaign is designed to highlight how manipulative third-party data can be, and what’s really going on behind the scenes when consumer data is captured and tracked online.

Starring Wayne Knight (known not only from Seinfeld but also for roles in Jurassic Park, Toy Story 2, Third Rock, Rat Race, and of course many others), the campaign exposes how third-party consumer data is tracked online and used by marketers. The practice behind this type of data collection and manipulation is personified in the classic profile of Newman himself. Links to the videos that have just been released include:

The reason for this campaign and the solution? In our annual survey of more than 5,000 global respondents, Cheetah found that 70% of consumers do not trust social media platforms with their data because of privacy issues, and 37% regularly delete cookies all together. Especially as legal enforcement tightens and regulations of ad targeting increase, this is not a sustainable way for brands to reach customers. Instead, Cheetah advocates for zero-party data, which is provided voluntarily by customers and designed to meet their own unique personal preferences – both in terms of communication and offers.


Tips to Use Chatbots for Omnichannel Customer Engagement Strategy

The current market for Chatbots is as much about customer service as it is about prices and products. Most consumers now agree that the experience itself is at least as relevant as more traditional elements of sales. If you want to compete in eCommerce, you’ll need to leverage omnichannel marketing to facilitate convenient engagement across various channels.

While chatbots have been around for a long time, they are still relatively new. They have only recently been used in conversational marketing for commerce. In this article, we’ll cover some of the most essential benefits of AI-based chatbots and go over 6 best practices for implementing chatbots in your customer service practices.

  • Reduce Your Support Workload:

Contemporary chatbots can’t understand every question a customer might have, but they can go a long way toward minimizing the workload for your support team. This will free up time for them to respond to more complicated inquiries and help you provide responsive support without spending more money on customer service.

One easy way to reduce that workload is to have your chatbot provide resources from your Help Center or FAQ page. Businesses waste far too much time and money. talking to customers who could find the same answer somewhere on the website.

Chatbots are the perfect starting point for support interactions since they can filter out a high percentage of requests without ever having to involve a human customer service agent. Instead of taking up your support team’s time, these users will get a quick answer from the chatbot or at least an indication of where they can find an answer on your site.

  1. Send Notifications Through a Chatbot:

Chatbots are primarily used for support, but they can also offer other kinds of customer service. Messages from a chatbot are generally perceived differently than promotional emails or texts since customers associate chatbots with help rather than marketing.

If you’re currently using email or SMS for your cart abandonment workflow, for example, switching to a chatbot notification could help you generate more conversions. Of course, you should use A/B testing to track these results and confirm that your customers are responding to your chatbot messages.

Chatbots can also be used for other notifications and reminders such as following up for product reviews or asking for other forms of feedback. Rather than simply using them for support, it would help if you approached chatbots as integral to your sales strategy.

  1. Develop More Engaging Messaging:

One common complaint about chatbots is that they’re too generic, with every customer receiving the same set of messages. While it’s true that current AI-based chatbots are limited in scope, this doesn’t mean that they have to be boring.

Some brands may prefer to use a more formal tone, particularly those that primarily sell to other businesses. On the other hand, casual phrasing and word choice are often more effective when talking to consumers, and these elements can make your chatbots seem more engaging to the average user.

With that in mind, your preset chatbot messages should always be written like any other content you would send your audience. If you’re usually more casual, that should be reflected in your chatbot sequences. This will create a more cohesive impression among your users regardless of the channel they use to engage.

  1. Add Chatbots to Your Website:

Getting a lead to visit your website is a big step toward a sale—it’s critical to maximize conversions at this point by moving as many users as possible through your sales funnel.

Chatbots give you a unique opportunity to proactively respond to customer questions and concerns, building trust and increasing the chance that they end up making a purchase.

More and more businesses are creating and adding chatbots to their websites with context-specific messages depending on user behaviour.

For example, you might configure a message to send whenever a lead accesses your shipping page. Even if the same information is available somewhere on your website, leads will appreciate having the opportunity to get those answers directly from a chatbot.

  1. Use Chatbots for an Omnichannel Strategy:

Omnichannel marketing is all about creating a seamless customer experience across channels, and chatbots make it easy to interact with customers on various platforms. Furthermore, modern marketing automation tools allow brands to centralize user data to maintain a unified user profile across multiple channels.

Chatbots can also appear on other platforms, including WhatsApp and Facebook Messenger, along with your website and app. A robust customer-focused chatbot will draw on previous interactions, streamlining the support process and resolving inquiries more quickly without starting from scratch for each new request.

  1. Gather Customer Feedback:

Your chatbot is ultimately there to smooth out the customer experience, so you should make an effort to understand how it’s affecting your audience. It’s easy to miss issues with the customer experience if you don’t go to your users to gather direct feedback.

The easiest way to gather feedback is to ask customers about their experience after each support interaction. Consider offering a small gift—something like 10% off their next order—in exchange for filling out a short survey. Take note of common complaints and make an effort to continually optimize your chatbots in order to respond more effectively to customer preferences.

In addition to asking your customers, don’t forget to periodically visit your own site to get a sense of how it functions in practice.  More people are using the internet on mobile devices every year, so make sure to go through the site on both a desktop and a smartphone or tablet.

Chatbots come with some negative connotations, but the truth is that they’re one of the most powerful tools for reliable, responsive customer service in 2021. These tips will help you integrate omnichannel chatbots into your existing practices to resolve inquiries more quickly while reducing your overall support budget.

Read Questions to ask your Chatbot Marketing Agency

Content Marketing Tips

Top 7 Content Marketing Tips Every Start-ups Needs To Follow

One of the most important and effective strategies for search engine optimization is content marketing. Without a potential content marketing technique, there is no chance that you will achieve the results you expect.

Many entrepreneurs fail to boost their business digitally because their poor content marketing strategies are not sufficient to increase their sales. Content is the reason why digital marketing is growing and why people are more involved in the digital market.

Making a huge investment in developing your business website and then doing the same for SEO and marketing your website would be efficient until the right content planning is done.

Each brand has its own uniqueness, and in this way, content marketing should fit the business and your goals.

Although content marketing is based on your company’s niche and execution methodology, some of the strategies are discussed below:

1. Do some research

First of all, you should do research on the content of your website. If, for example, your website is about the e-commerce shop, then write according to the trend that most similar business applications have.

The trend is very important, because to meet the standard, you should write by following the trend. For research, read more and more articles about your niche while paying attention to their writing style. In addition, you should focus on the tone of their writing, because search engine guidelines contain the writing tone to be conservative and natural, which is easy to understand.

Furthermore, the research should be directed at your audience and their interest. You should see what your audience likes to read and what they skip.

2. Creativity

Whether you are writing for your blog or hiring a professional, creativity is very important. If you are not a professional in producing creative content for your website, then choose to hire a professional writer. You can also use the freelancer when you are short of cash.

On Fiverr, Upwork, and another freelancing platform, there are thousands of freelancers who can hire creative people.

Creativity in writing is important because it generates reader interest in your content and therefore in your website. If you think that your content is not operational or readable, the audience would like to believe in your content.creative

The creativity in writing comes when you write engaging, high quality, and effective content for your website.

3. Know Your Audience

Analysing your audience before writing is very important because engagement and interest is very mandatory. To track your audience, use tools like Google Analytics because it’s a great way to measure your audience.

The overview of your audience lets you know which audience is interested in your website, and you can write specifically for that audience.

This can vary according to age, location, and gender. If you think, for example, that the audience is 15 years old, write accordingly, while focusing on the country from which the traffic is coming.

4. Check the originality of your content by using plagiarism checker

It is obvious to write the unique content for your website because the search engine punishes the pages with similarities. You usually do this in order to appreciate the efforts of the original author and the websites that are published.

You should write the content once without copying the ideas or words from another website. In this context, you should use a free plagiarism detection utility online. As a rule, the free online plagiarism checker with percentage uses the algorithm to compare your context with the content already published on the Internet.

If it finds similarities, it alerts you with the percentage of the matching source and you can easily change the matching lines.

5. Create Optimized Content

Content is the fact that can help lead the ranking competition in the search engine, especially Google. If you want to increase your company’s revenues, leads, and traffic, then you should focus on writing the optimized content.

The optimized content is the content that is written entirely according to the guidelines of the search engine. If you are writing content that is compatible with the search engine, then the search engine would like to put it at the top of the list.

The majority of search engine optimization practices are applied to the content you write for your sites, such as keyword customization, on-page and other facts.

Optimized content is very important and we can say that optimized content is just like standard content. Optimized content is usually written for a certain audience, and if you write for a certain audience, then there is more chance of keeping your sales high.

6. Add visuals

Visualization is another fact to increase the results of content marketing. People love to see the visuals, whether they read the content on your social media profile or on your website. Visuals are important because they help customers to believe more in your content.

Visuals such as images and videos also help to win the trust of customers, as they make their clarity clear through the visuals.

If you are writing informative content on your website, adding the images for reference or example is beneficial. For example, if you are checking an SEO tool, you should add the screenshot of the tool and its functionality that you explain.

Many of the brands use the infographics, original images and videos to explain their products, making the e-commerce shop more interesting and worthy for the public, especially for the new one.

7. Analyze Your Content

The analysis is also an essential part of content marketing, because getting a report on your content would help you grow better. The analysis includes many different things, including analysis before and after publication.

Prior to publication, the analysis process includes proofreading your articles such as grammar check, spell check, structure check, and other checklist facts. The analysis must also include verification of the uniqueness of your article.

Once you have published, the analysis process is not over, as you need to take into account the tracking of the audience that comes to read this article. Various tools like Hotjar help you measure audience activity on your website. It can even help to see where the user stops and where they were interested.

You should also use the tools to know which type of item is more interesting, which items don’t get a lot of engagement from customers.

seamless search

Seamless Search – Holistic Search Engine Marketing Solution

Should you pay to bid for keywords I already have a high organic coverage for? Seamless Search a new search marketing SAAS platform. It can answer questions related to search engine optimisation like How much does my current paid strategy cannibalize my organic strategy? Should I pay for my brand and brand generic terms? What paid position should I take based on my current organic coverage?

What Seamless Search Does

The Seamless Search Solution provides True Search Reporting and True Search Bid Optimisation based on internal factors like organic position, paid position, device targeting, audience targeting, promo periods, and others. Then there are external factors organic competition, paid competition, time, location, seasonality and competitor activity.

How the Seamless Search Solution technology works

  • 5 separate reports loaded into seamless search
  • Data processing procedure
  • Bid volatility analysis and start of learning module
  • Keyword/Device grouping by characteristics
  • Model creation through regression prediction (Gradient Boosting on Decision Tree)
  • Python data processing
  • Optimum bid calculation is made and stored in BigQuery
  • Apply changes to account via API

What this means

Advertisers have confidence that bidding on Brand and Brand Generic terms gives them incremental value. Paid Search teams are able to communicate with senior stakeholders why they chose to bid on Brand and Brand Generic terms.

SEO teams are able to communicate how Paid Search cannibalises their own performance. No more flawed brand tests!

Seamless Search can provide an independent review of the value of bidding on brand and brand generic terms for advertisers who have either:

Switched all or parts of their brand and brand generic strategy off
Are considering switching all or parts of their brand and brand generic strategy off

We can give confidence to brands that they have a technology that is ensuring that they are getting value from all of their paid search activity.

Have a look at Why SEM is important?