marketing trends
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Seven Marketing Trends for 2019

Seven marketing trends for 2019

Which of the Seven marketing trends for 2019 do you need to plan for?

Number seven, Conversational Marketing.

If you look at Intercom, or Drift, Freshchat, Crisp and many more these are all different chat programs that you can install on your website. As a trend in Seven marketing trends for 2019 this is one to get into soon. A conversational marketer is someone that can engage and write sequences that engage with people that are on your site, that are looking for something specific. The output of these conversational marketers are chatbots, and they’re getting smarter and smarter, and over time they’re going to be able to predict exactly what people are looking for. So conversational marketers are going to become more and more critical, We think this year. It’s going to take one notch up when people talk about Ai and chatbots. We think it’s going to level up where it’s going to be able to predictably guess what people are looking for and respond to them accordingly.

Number six, Audio.

When you talk about podcasting, for example, or Audiobooks, audio is just something that’s very easy to consume. Here is an example. Imagine you speak at a conference. Moreover, someone says they listened to you on their phone on their way to work. How intimate is that? One to one connection. When you have someone’s focus like that it’s very powerful; maybe they are at the gym, perhaps they are rowing and just listening to you! It becomes an intimate thing, and if they heard you on their drive to work every single day, you’re going to build a relationship with them at scale, and the thing is when people are watching something else, it’s hard to focus, but when you’re doing audio, most of your focus is on the sound.

That attention is priceless. Try adding Amazon Polly to your website, that will create audio versions of your posts, translate them into other languages and create podcasts! Amazon Polly is a service that turns text into lifelike speech. Amazon Polly – Amazon Web Services (AWS). https://aws.amazon.com/polly/ With dozens of voices across a variety of languages, you can select the ideal voice and build engaging speech-enabled applications that work in many different countries. That’s going to help you increase the dwell time on your site, so that’s good for Seo.

Number five, Video.

Video is here to stay. It’s getting bigger and bigger as one of the Seven marketing trends for 2019. Every marketer we know has video on their agenda. Okay, everybody’s doing this video thing right now. Video is significant because now you get to visualize and you’re building a relationship. There are so many video productions solutions. Many are free, and others are a low-cost entry. Many allow you to make videos in minutes. Check out Ripl, Reevio, PowToons, Animoto and many many more. You can even record a session off your phone if you don’t have time for excellent production.

How do you build a relationship with people at scale? You can use video. Not only that, you can use it for anything, like blog updates or introduce a new service. It’s getting even more prominent and that I think it’s going to explode and 2019 because everyone needs more and more video. YouTube is the second biggest search engine after Google. We add video to every one of our blog posts to help increase the dwell time. Okay, so from a Seo perspective, do that as well. It’s going to help you improve how long they spend on your site.

Here is a little baby hack. If you don’t have time to produce your video, re-purpose someone else. By this we mean collate NOT copy. Use YouTube’s embed function to use a video from YouTube to support your blog posts or presentations.

Number four, Browser & Device Notifications

Continuing the theme of one to one communication, whats more powerful than focused communications to someone’s screen? We’ve noticed even bigger brands using browser notifications. Its one of the Seven marketing trends for 2019 you might need your developers to chip in. You know when the browser asks you if you want to allow or block notifications. It works on the FOMO principle, and you can get lots of registrations if your registration message demonstrates value. Browser notifications are not like an email, so some people prefer them as a way to stay in touch with their favourite content providers.

Seven marketing trends for 2019

Number three, Live video.

Instagram live, Facebook live, Youtube live, Twitch live. Have a look at Smule if you like music. We see people, influencers out there that are going live on all four at once, and that’s powerful because now we’re able to do so. It would help if you had a decent camera btw like Mevo. When you build the right audience, you go live. Many marketers have been taking advantage of live. We recommend that you consider live broadcasts, especially if you are in Entertainment like music. Take it more seriously because it’s going to go the distance for you, it is a great way to increase followers.

Number two, Collaborations and Partnerships.

Whether we’re doing YouTube collabs or tagging people on Instagram, figure out ways to work with others. Leverage each other’s channels to grow yours. Try to do it with other people that have a similar size.
Maybe they’re bigger than you. Perhaps a little smaller than you. When you’re collaborating with people, you’re building relationships, you’re getting able to tap into their audience, and you’re building more goodwill. Really, really simple.

Number one, Automation.

I’m talking way more than automated CRM emails to prospects and cart abandons. Marketing Automation via a CRM like Hubspot or eCommerce automation like Nosto is old school. Even auto scheduling and posting to social media via Buffer is simple stuff. With tools like Zapier and IFTTT and many other cool technologies, more and more marketing tasks can be automated and we believe this will be the biggest of Seven marketing trends for 2019. From you being emailed automated analytics reports to prospect mining to automated sales emails to so much more.

If marketers are not using more and more automation this year, you are missing a trick and losing out on time to build a strategy. By way of using APIs and custom scripts, the possibilities are endless.

In case you have not read it here is a piece on SEO factors for 2019 you need to think about.

Check out Mary Meeker’s internet trends for 2018 as a recap

biometric payments
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2019 the year of biometric payments

Alastair Johnson, CEO and founder of blockchain-based secure payments and identity verification platform Nuggets believes 2019 will be the year of mainstream biometric payments. Here are his thoughts below –

“2019 will be the year that biometrics payments go mainstream. Consumers are already used to the idea, thanks to payment apps like Apple Pay that use our phones’ biometric scanners. But this is just the start of things to come. Fujitsu and Singapore-based Touché are currently trialling payment terminals that incorporate palm or finger scanning technology, and California’s CaliBurger is testing a system that lets customers serve themselves after linking their faces to loyalty cards.

The race to make shopping more convenient with biometric payments and as friction-less as possible will gather pace. Having to remember passwords and use PINs will become a thing of the past, so too will be having to fill in long online forms to make payments. Credit and debit cards will begin to feel outdated. Major players like Visa and Mastercard are already working hard to bolster our reliance on them, by working on fingerprint scanning cards. But technology is likely to leapfrog plastic cards altogether by enabling our biometrics to be directly linked to our accounts in 2019, allowing purchases to be authorised just by having those biometrics verified.

In 2019, there will be a proliferation of payment apps and wallets launched by brands, like the M&S Payment App & Walmart Pay, but the vast majority won’t get the take-up they need. The industry need a universally accepted payment wallet – for convenience, but also for security.

As consumers’ awareness of the value of their data grows, and data breaches continue at an alarming pace, consumers are more likely to gravitate towards brands and spend their money with retailers who actively go out of their way to protect their data, and save them from sharing details with hundreds of different retailers every year.

The emergence of sovereign biometric payments solutions will be a big story in 2019. These are platforms that allows users to make payments to businesses online or offline without giving that information away to a third party. Advances in the fields of biometric payments, blockchain technology and cryptography will make this possible.”

Of course this has implications for e-commerce transactions and IRL world transactions. In theory it will be easier to buy and checkout in both scenarios. The point made above about consumers giving their business to brands who go out of their way to protect their data, will become ever more important. Brands will need to remind their customers via marketing and CRM that they will protect consumer data.

Amazon shopping is already quite easy but will it be as smooth with biometric payments? The user journey and user interface for bio payments will need to be clearly thought out. Payment solutions on the blockchain will be even more popular simply because of the security. The user experience will be akin to two step authentication and the authenticator app, except instead of entering a code all you will need to do is scan your fingertip.

Nuggets is a consumer blockchain platform giving users a single biometric tool for login, payment and identity verification, without sharing or storing private data. See how this works across desktop and mobile in the video above.

Perhaps, the fact that you accept bio metric payments will be something you want to optimise for search

Growth Hacking Strategies Neil Patel
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Growth Hacking Strategies Neil Patel Video – Tips to Get More Traffic

Growth Hacking Strategies Neil Patel

Everyone has an opinion on what is Growth Hacking .

You’re not going to increase your traffic, your sales unless you take growth very, very seriously.

What channels your customers are using or your potential customers? When you’re trying to do growth, you can’t just look at the most popular channels like Facebook, Twitter. These channels get crowded very fast. Share of voice is very tricky. This video was shared on YouTube on Dec 4th 2018.

google my business interface
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Local SEO Growth Hacking

Is Local SEO on your agenda? It should be.

Overview

Brands with a real world presence have a huge opportunity for increased traffic to website and footfall to outlets. This would translate to significant ROI. This can be achieved by simply taking ownership and optimising Location profiles and listings on major networks like Google My Business [GMB], Facebook Places, Yelp and Tripadvisor. There are of course many other channels to exploit [click on the image to expand below]. Over 50 possible “location” networks could be claimed and optimised. However “The Big Four” Google, Facebook, Yelp and Tripadvisor get 90% of traffic. Two others not covered in this post so much but that we would recommend to look at in a Phase 2 would be Bing and NavMii which powers navigation systems like Waze.

local listings

Local Listings Scan example

Goals you might have

  1. To increase Brand Awareness
  2. To increase traffic to your website and social media
  3. To increase footfall to outlets
  4. To drive reviews and engagement on networks like GMB, Facebook

Essentially you want prospects searching for you, viewing you and taking an action. There are many solutions available to optimise for local SEO and different approaches for a Local SEO campaign.

However, many technology/software based solutions are very expensive and cost prohibitive for most small brands. One leading software solution would cost a brand £100,000 for 100 locations and that’s JUST for the software. Resource would be required to then run the software. 600 locations would be six times as much. If you only have one shop or location then £100k will be complete overkill.

As is always the case with optimising for Google you need to consider the Algorithm. More searches, more visits to your site, more people getting driving directions will only help boost you in local search results.

local seo insightsClick to Expand

actions taken local seo

How do they find you? Via Maps? Via Search?
local seo where

Assessing how your business is doing in local searches via number of people asking for driving directions, number of phone calls you receive and how many visit your website.

actions local seo

Claiming ownership for multiple and large volume locations could be a very complex process. Google do offer a Bulk upload feature but Tripadvisor do not for example.
For 100 locations across 4 networks [GMB, Facebook, Yelp and Tripadvisor] it is actually 400 listings which will take some time. If its done manually then an estimated 3 months but this depends on how the “claim” process goes.

Reviews Management in context of Local SEO

Number of reviews and Rate of Reviews also sends signals to Google which will help determine your ranking in search results. This is a critical factor for Local SEO. reviews managementAlways ask you customers to leave a review. Mention it on your site. Have signage in store calling it out. Train staff to bring it up in conversation whilst they are in your venue. Try and get customers to leave you a review before they leave the store. Its quite easy to do from a Smartphone.. Ask them to search for your brand on Google. They should see a listing like the one below. Tell them to look for the “write a review link”. Tell them to click and review! Also encourage customers to take pictures and upload to your venue listing.

 

local seo

 

Not only do negative reviews need responding too but even for positive reviews, consumers will expect a response e.g. a thank you.
Google has recently updated the Google MY Business that if a brand replies to a review the consumer will get a notification that the brand has responded so potentially continuing the conversation.

Also a caveat that volume of reviews are reasonable and manageable per location [assumption being we would only have to deal with a small volume of reviews daily. If you are getting 100s of reviews, you may need to a software solution to help you manage the replies.

Once you have a good volume of nice reviews about you, close the loop on your Local SEO by then automatically updating your website to show the latest reviews by way of Google , Facebook, Yelp etc APIs. They can be easily embedded and update in real time. Don’t worry negative reviews can be hidden from your website. But both negative and positive reviews do look more authentic.

embedded reviews

Finally, having regular status updates on your locations and adding new pictures/updates regularly boosts search engine rankings in Local SEO. It would be difficult to manage status updates for 100 locations daily. So again if you have more than one location then you may need a software solution.

Create you updates on Google My Business much like you would on FaceBook. Some copy, a link and image/video and share. Regular posting sends a signal to Google this business is active and if a customer’s search matches some of the variables we should show their listing.

local SEO Google My Business

Other SEO ranking factors to think about.

 

web hosting
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How to Host a Website

As of 2017, the number of websites worldwide stood at more than 1.2 billion, great for web hosting companies. This figure comprises everything from simple personal blogs to more elaborate websites and ecommerce platforms. Suffice to say, anyone with a message to convey or a product to sell has a website. Although the majority of people know what a website is, not too many actually understand how they work.

In this essential guide, we’ll cover the details you’ll need to understand the concept of web hosting, how it works and the process involved in owning a website.

So, let’s get started.

How web hosting works

Web hosting refers to a place where a website is stored or located.

A website is made up of numerous files, HTML, CSS, PHP, images and videos – all of which need to be stored somewhere so that visitors can access them. Typically, the files that make up a website are stored on a computer connected to the internet; this is known as a web server. Meanwhile, web hosting simply refers to storing your website files on a webserver.

Web servers are usually owned, sold or rented out by web hosting companies. When paying any of these companies to host your website, you are effectively paying for web hosting. Once your website is stored on their webserver and you’ve completed the web hosting process, your site can then be accessed by visitors from any part of the world.

The web hosting process also involves registering a domain name, as well as marketing, so as to let people know your website is now up and running.

What different types of web hosting are there?

While all web servers serve the same purpose, they come in different shapes and sizes to meet people’s individual requirements. When you want to buy web hosting, you’ll have to choose from one of the different web hosting variants covered below. Be aware that the performance and functionality of your website could depend largely on your choice of web hosting.

  • Shared Hosting: Shared web hosting means you’ll be sharing one web server with a number of other websites. This type of web hosting is suitable for new websites or those that don’t expect much traffic to begin with. Everything about this type of hosting is shared – including the cost – which makes it the most affordable variety of web hosting. However, it’s also the least reliable, as a breach on one website can put the other websites on the web server at risk. Before choosing shared web hosting, it is therefore important to understand the pros and cons to be entirely sure that it’s something you can work with.

 

  • Virtual Private Servers (VPS): A virtual Private Server (or VPS) is just one step above shared hosting. It is essentially one web server, divided into a number of virtual servers. Each website is hosted on a virtual server, though still on the same web server. VPS hosting provides more resources, more privacy and is more reliable than shared hosting. In fact, it is the ideal solution for a website owner looking for a reliable hosting option, without the financial commitments of dedicated hosting. There are several reasons to consider VPS hosting once your website outgrows shared hosting.

 

  • Dedicated Hosting: Dedicated hosting is a web hosting system whereby you have the entire web server to yourself. You won’t share it with any other website and have the freedom to customise and utilise as you see fit. Dedicated hosting is highly reliable, but fairly expensive and also requires a high level of technical expertise. For this reason, dedicated hosting is ideal for big businesses and websites with a high volume of traffic. Once your website has grown beyond a VPS system, you can perhaps consider dedicated hosting.

 

  • Cloud Hosting: Despite having been on the market for a number of years, Cloud hosting is seen by many website owners as being the new technology in web hosting. Cloud hosting uses a series of networked servers to provide resources for websites. It provides optimum performance and reliability, with very little downtime. Because it works with multiple servers, the moment one goes down, another takes its place immediately; suffice to say, this is the most reliable of all hosting types. Cloud hosting is also highly scalable and will automatically adjust to suit your website’s changing needs, eliminating the need to change servers as your site grows. This system of hosting is equally ideal for small websites or those with a high volume of traffic.

 

  • Managed WordPress Hosting: There are more than 75 million websites built on WordPress. This highly popular CMS accounts for an impressive percentage of websites online. However, because of the special server requirements of WordPress, not every web host can accommodate it. Managed WordPress is a system of hosting whereby every technical aspect (of hosting and running a WordPress website) from installation to upgrading and monitoring is left in the hands of a reliable web hosting company. This type of web hosting is ideal for WordPress site owners who would rather focus primarily on growing their business than the technical aspects of running a website. To be honest a lot of our websites are on Managed WordPress Hosting sites. Read this post for more info on Managed WordPress Hosting

Choosing the right Hosting Company

At this point, you should know enough to choose the web host that would best suit your needs. However, it’s also important to know how to identify a reliable web hosting company. After all, you can’t trust every web hosting company you find via Google search results; there are several factors you need to take into consideration. These include server performance, data centre location, server features, customer support, and price.

Choosing the wrong web hosting company can negatively impact the success of your website, so you’ll need to make the right choice at the first time of asking.

How domain names work

Every website comes with a string of numbers known as an IP address, which will look something like this: 183.162.87.651. However, because it’s difficult to recall the IP address of every website we visit each day, domain names came into existence. The domain name is an easy to remember, easy to use representation of the IP address attached to a website. When you enter a domain name in the address bar of your browser, the web server checks to confirm the IP address associated with that particular domain name. Once confirmed, the website attached to the IP address will be displayed.

Every website has a domain name, which you’ll also need if you want visitors to be able to access your site.  To use a domain name on your website, you’ll need to register it with an ICANN accredited domain name registrar. This is not as tedious as it appears; in fact, major web hosting companies also register domain names for their customers. Some of them even allow you to register a domain name and use it free of charge for the first year.

Domain name extensions

A domain name is made up of at least three sections – the first of which is WWW. This is usually found at the beginning of every domain name. The middle section is made up of your actual domain name, while the third is the domain name extension.

Popular domain name extensions are called ‘Top Level Domain Names’ (TLDs). Examples of TLDs include .COM, .NET, .ORG and .INFO.

There are also other domain name extensions known as ccTLDs, which stands for Country Code Top Level Domains. These are domain extensions each associated with particular countries of the world. A ccTLD is ideal if your website provides goods and services to local customers. For example, if your website is targeted at people in New Zealand, you may want to consider .CO.NZ as your domain name extension with a dedicated NZ host such as www.discountdomains.co.nz/web-hosting to help you access the local market. Popular ccTLDs include: .CO.UK, .FR, .ES, .JP, .RO, and .US.

In addition to, there is also a series of new domain extensions, known as gTLDs. These were created to appeal to website owners who would rather show a clear association to their niche. Popular gTLDs include: .BAR, .LAW, .FOREX, .CLUB and .WEBSITE.

All together, there are more than a thousand domain name extensions available. You can view the full list here.

How domain name registration works

As stated earlier, before you can use a domain name, you’ll need to register it with an ICANN accredited domain name registrar. Buying and registering a domain name is relatively easy and not time consuming. In fact, the hard work is finding the perfect domain name that properly represents your brand and subsequently attracts visitors to your website. If this proves difficult, these tips can help you. It’s vital to get your domain name right the first time, as changing it in future can cause you to lose important page rankings and website visitors.

When you register a domain name, it is for a fixed period (usually a year). At the end of this period, the domain name is placed back on the market (unless you renew before this time). Your domain name registrar will typically send you an email before the expiration period, reminding you to renew. Unless you’re no longer interested in using the domain name, it is certainly in your best interests to renew it.

As we’ve already pointed out, major web hosting companies will give you the domain name of your choice for free when you buy web hosting from them (if your preferred domain name is available). However, this is usually for the first year and you’ll be required to pay for it if you want to use it thereafter. It’s always a good idea to use just one company for your domain name and hosting needs. This way, you can manage both products from the same account, whilst avoiding any technical hassles associated with using separate providers.

You can also opt for separate providers; that is buying your domain name from one company, but web hosting from another if you so desire.

Conclusion

This marks the end of our web hosting beginners’ guide. We hope you’ve found it useful and that it will help in no small way you when next you want to buy a domain name or web hosting.

In case you are thinking of hosting a chatbot on your site. Check our chatbot guide.

WordPress CMS
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Step by Step Guide – Making Ideal Website

This is the 21st century, and due to platforms like WordPress CMS, Squarespace and Shopify you can build your website from scratch without any professional help or coding knowledge. What we have provided here is a step by step guide to building your own website today. You will be required to make some crucial decisions. Since you are probably a beginner, we are going to help you make those decisions and provide you with the tools needed in each step. If you have decided to build your website yourself, don’t forget we can help . Building a website comes in three major steps.

First, you have to choose the right platform that suits your needs. We recommend you use WordPress CMS. In this article, you will learn why WordPress is your best option. After that, you will need a domain name. Its easy to register one for free on a plethora of websites. Lastly, you have to choose a theme. The third step includes customising your theme so that it suits your needs and your content. Every other thing in between these will be covered in detail as we go on.

Before you go ahead, do a quick check of all the tools required so you don’t get caught halfway. These include a domain name, WordPress CMS hosting, which will be where your website files are stored, and enough time to focus without interruption. In total, the website’s cost will depend on the kind you decide to build. But we have taken the time to do a lengthy article on what it will likely cost you to build a website. You can check it out later. We advise you start small and work your way up by adding one feature after another.

Setup

This stage includes getting all you will need for your website. Remember, choosing the right platform will determine the success of your website generally. Get your WordPress CMS first. It comes with tons of designs and addons that allow you to create the website of your dreams. All you need to do is imagine it and you will have all the functionality at your finger tips. We have also prepared a detailed article on the benefits of using WordPress and why you should choose it.

What’s more, WordPress CMS is free for download. The only parts where you’ll spend money are in getting a domain name and hosting it. Domain names cost about $14.99 a year while hosting will cost you about $7.99 a month for a start. Some of the top trusted and most recommended web hosts are Bluehost, GoDaddy, Freeparking, Hostgator and iPage.  They have been working with WordPress for over a decade and would be delighted to help you finish building your website if you encounter any difficulty along the way.

But if everything is going smoothly so far, next is to go to the Freeparking’s WordPress hosting site, for example, on a different browser window and click on “Get Started Now”. It will take you to the price page. Choose a plan. Basic and Plus are the recommended plans for beginners. Once you select one, you will be taken to a new page where you choose your domain name. After this, press continue to be taken to a page where you will provide your account information, email, and so on. As this stage is completed, you will receive an email with details on how to access your web hosting control panel. This is where you install your WordPress CMS, which is the next step. Also, you can perform other setups here.

WordPress installation

Installing WordPress CMS is a crucial part of website creation that used to require technical skills and focus. Today, it is much easier. On your cPanel, you will find a host of icons, but you will find you don’t have to use up to 5% of them. That’s how easy it is now. What you do is go to the website section of your cPanel and select the WordPress icon. Once you click on it, it will prompt you to choose the domain name you want to install WordPress on. Select yours and click on next. The next page will require you to provide your website name, admin username and password. Carefully check all the boxes there and click on the “install” button, then continue. While it is running, you will be presented with an array of website themes for your website. But you mustn’t attend to that immediately since we will still show you how to do that right.

After installation is completed, you will be notified with an “installation complete” link which you will have to click on to get to your WordPress login URL and password. Now, if for some reason, this “one click” installation method doesn’t work, there is no need to be anxious. There is a manual option available to you. Check out this manual installation of WordPress. Some hosting companies do not allow for automatic WordPress installation. This might also be a sign that you are dealing with a bad hosting company. In the absence of such a hitch, you have successfully created your WordPress website.

Choose your website theme

This is the fun part where you unleash your creativity. This is the physical part of your website. How it looks when someone clicks on your link will be determined in this stage. Fortunately, your website theme will also be controlled by WordPress, which is pretty easy to work on. WordPress is designed with lots of professional templates which, when installed on your website, will allow it change appearance whenever you want. There is a default theme for all WordPress websites, but I’m sure you will want to personalise yours to give it character.

To customise your theme, you’ll have to go to the admin dashboard where you will click on “appearance”, then select ” theme”. You will then click on the “Add New” button which will present you with over 4,492 free WordPress themes in the directory. This process has been made so easy since you have different filters like “industry”, ” layout”, and so on, to help you get to the ones that are suitable for your business. They are also sorted by latest and featured to help you see newer additions. But if you have any theme in mind, just enter the name in the search field and you will see it in the search results. But if you are having trouble selecting the perfect theme for your business, we have prepared an article to help you out. After installing your selected theme, click on the customise link right under “appearance” to apply all the changes you want on the theme and better make it yours.

Further settings and installations

The process is really as easy as it sounds. Now you know why we recommended you choose WordPress CMS as your preferred platform. You can now begin using your website which means adding content to it. On a WordPress website, content is added as posts and pages. Posts are your blog posts which are published on your blog while pages contain such content as your About Us, Services, FAQs, and so on. As a default, the blog posts are at the front page of your website, but you can change that if you want. You can even have your blog as a separate page or create a website without one.

The posts show on your page in reverse chronological order. This way, visitors see your latest posts first and follow a navigation button to see the older ones. You mustn’t add every page you need in one day. WordPress CMS allows you to always edit and update. To add a new page entirely, you just go to “Pages” and click on “Add New” in the WordPress admin area, provide a title for the page and go ahead to create.

If you want to customise and tweak your website further, just head to “Settings” and follow the prompts like “Reading”, “General”, “Discussion”, and so on, depending on what you want to do. These are to be conducted in the admin area. For more features, you have to install plugins which you do by choosing any of the free 49,000 plugins available on WordPress.

Have a look at SEO ranking factors.

backlinks seo ranking factors
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Most Important SEO Ranking Factors 2019

You may or may not be aware that SEO Ranking factors, one of which is number of backlinks will make a huge difference to the success of your website. You may not be aware that these factors change very often. What worked for you last year may not be as effective this year. Hence, this is why you need to keep up to date with current trends in SEO.

Websites that are properly optimised for search enjoy more visibility and, consequently, more traffic. Don’t forget that more traffic will lead to more sales and more profit, so if you neglect SEO, you are essentially shooting yourself in the foot; your website will not enjoy enough visibility on the internet and you will end up losing potential traffic.

In this article, we will be sharing some of the essential SEO ranking factors that will help you dominate SERPs in 2019. By the end of this post, you will know enough to properly optimise your website and attract more traffic to your business.

To make for easier reading, we have created a table of content for you:

  • Referring domains
  • Organic click-through-rate
  • Domain authority
  • Mobile usability
  • Dwell time
  • Total number of backlinks
  • Content quality
  • On-page SEO

But first, a little background.

seo ranking factors

What does ranking in SEO mean?

Ranking in SEO refers to the current position of your website in search results. A # 1 ranking means that your web page is the very first result on SERPs when people search for a particular term. This does not include promoted results, answer boxes and snippets.

Appearing in the top 5 results is great because this accounts for more than half of clicks on search results page. Appearing on the first result page is also a great achievement because literally no one goes beyond the first page of search results.

Ranking high in Google SERP involves a lot of work and patience. There are certain things Google look for when ranking a web page. The search giant checks things like:

  • The relevancy and authority of the content
  • The quality and amount of content
  • The reputation of the website
  • Information on the site and its owners

Google will consider all these factors when ranking web pages.

It is important to point out, though, that there is no guarantee that your website will appear on the first page or #1 of search results. However, with the right techniques and enough effort, you stand a very good chance of making that happen.

Now, let us look at the essential SEO ranking factors for 2018.

Referring domains

Referring domains are the domains or websites that refer visitors to your site.

A referring domain is different from a backlink in that backlinks are URLS that direct visitors to your website while referring domains are websites that contain backlinks to your site. For example, if a site like www.123articlesdirectoryxyz.com (does not exist) has about 1000 backlinks to your website, www.123articlesdirectoryxyz.com is a referring domain. Note that an extremely high number of backlinks per referring domain will likely earn you a penalty from Google as this will be seen as the result of black SEO practice.

While it is definitely suspicious for one website to hold hundreds of backlinks to your website; if used properly, it can help with link building, which is essential for the visibility of your website.

Referring domains to your website can be found in the Acquisitions Report of your Google Analytics dashboard.

Creating an effective referring domain strategy for link building will help enhance your SEO efforts and deliver valuable results. Websites at the top of SERP have backlinks from a number of high-value, credible sources, and a proper referring domain strategy can help you achieve this.

An effective referring domain strategy will help you with the type of links that are likely to send viable traffic to you by using the content that already exists on your website.

While it might appear that its good to have a lot of backlinks to your website, it is better to have high-value referring domains with backlinks pointing to your site.

A good way to achieve this is by guest posting. Look for authority websites in your niche that accept guest posting, then submit high quality content that may entice people to click on the link to your website.

Organic click-through-rate

Organic click-through rate is the number of clicks your web page receives on search results, then divided by the number of views/impressions or times it was viewed on the search engine results pages. Because no page ranking is created equal, knowing your organic CTRs will help you determine how important each rank position is to your website. Knowing your organic CTRs will also help you estimate the amount of organic traffic to your website. When you have a good idea of how much traffic is driven to your website, you will be able to set realistic expectations for your website and know how to measure the success of your expectations.

However, before you can get to this point, you should first work at improving your website’s organic CTRs. Doing this will help improve your search page rankings, ensure better website visibility and drive reliable traffic to your website. At its core, improving your organic click-through rate simply means making the extra effort to attract clicks on SERPs.

Methodology you can adopt to improve your organic CTRs include:

  • Using effective meta-titles – The titles of your content and webpages are the first thing a user will see in search results. A descriptive and engaging title will do a lot to attract the attention of a search user and compel him or her to click on your web page link. This is why it is a good idea to pay attention to the titles you use for your pages. As much as possible, use natural keywords in your title that reflect what your content is about. This makes it easier for search users to determine its relevance to their search.
  • Writing effective meta-descriptions – Meta-descriptions are as important as meta-titles, but, with meta-descriptions, you have a higher word count to describe the content of the page you are promoting. The typical search user will quickly skim through the brief description below the title to see if the page actually offers the information they are looking for.. Subsequently, if you want to improve your organic CTRs, it is important that you properly optimise your meta-descriptions to contain the relevant search keywords and other important information relevant to your web page.
  • Using long-tail keywords – Long-tail keywords are essential for SEO success. By researching long-tail keywords and implementing them in your website content, you can greatly increase the volume of organic searches related to your content you rank for. For example, a customer is more likely to buy when they search for “Adidas sneakers under $500” than when they simply search for sneakers. If you are a shoe retailer, you will get more qualified click-throughs because of the long-tail keywords included in your content.
  • Implementing structured data – Structured data or schema markup is an important component of the content found on SERPs. Structured data helps Google understand the purpose of each page on your website and how they relate to a particular search query. It is essentially a structure of all the pages on your website and is necessary for Google to show up the right page in response to an individual search query.

Without structured data, you risk being invisible on the internet. Fortunately, creating and uploading the schema mark-up for your website is not difficult. In fact, if you have a WordPress website, there are dozens of plugins that can automate the process for you.

Domain authority

Very few people are aware that more than half of the websites that rank in the top 10 SERP position are three years old or older. Research suggests that very few websites younger than one year old achieve such an impressive ranking. This means that if you have had your site for a while, and it is properly optimised, you already have an advantage.

Domain authority (DA) is a critical factor which helps determine how well your site will rank in SERPs. In almost every instance, the age of your website plays a vital role in your domain authority, although there are smart ways to improve the domain authority of a young website. The DA score ranges from 1 to 100, with a higher score improving your chances of faring better in search results. It, therefore, follows that to enjoy improved visibility in search results; the domain authority of your website must be very high.

Before looking at how to improve your domain authority, you may want to first check your score. You can do this by using Open Site Explorer by Moz. Just type your URL in the search box, hit enter and you will get a report showing everything from page authority to domain authority and established links.

In some cases, exact-match domain names not associated with spammy websites can enjoy boost in page rank, but for established websites without exact-match domain names, implementing better on-page SEO, building quality backlinks, turning out high quality content and staying active on social media are some tactics to employ to increase the domain authority of a site.

Mobile usability

Google implementing its mobile-first indexing in 2018 means that mobile versions of websites will be indexed differently from desktop versions. The less obvious but more important implication of this development is that Google will now analyse websites against ranking signals, of which mobile responsiveness is an important one to determine how a site will rank in mobile and desktop search results.

The implication of this is that if your website is not optimised for mobile, irrespective of how pertinent your content is, and how much your domain authority score is, or how well you meet other SEO benchmarks, it will not show up in results for relevant search on mobile devices. You might think its much adieu about nothing until you realise that mobile searches now far outweigh searches done on desktop computers. Not having a website optimised for mobile means you have to effectively remove yourself from the possibility of ranking in mobile SERPs. Even though this will not affect your ranking for desktop search, it will limit the size of your visibility and cause you to lose a countless number of potential visitors. Also, Google recommends that websites implement a responsive design pattern.

If there is doubt about the usability of your website on mobiles and tablets, your next step is to test your site for mobile responsiveness. Google’s mobile test tool will tell you if your website is responsive enough to display properly across devices. If it isn’t, you should immediately consider optimising your website for mobile so as not to lose out on organic traffic from mobile search.

Dwell time

Dwell time is one of the least used, yet most important, site metrics that help search engines determine the relevance of a website.

Dwell time is literally what it says on the tin. Its the amount of time a user spends on your site before returning to the search results. A longer dwell time means that the visitor found what they were looking for on your website, and this is good for your page ranking. A short dwell time, on the other hand, indicates that your website did not live up to the user’s expectations.

While the precise threshold that indicates a poor or excellent dwell time is not exactly known, it follows that to improve your page ranking; you should work at keeping organic traffic visitors on your site for longer. Sometimes its easier to say things than do them ; however, there are certain things you can do that will help keep visitors on your website for longer.

The first thing you can do is to produce better content. A visitor is more likely to remain on your site for a whole if you provide them with high quality, engaging content.

Since dwell time is a measure of the time between arriving from SERP and returning, it makes sense that providing your visitors with more things to occupy their time will help improve your dwell time. Creating a strong internal linking system to other engaging parts of your website can do the trick.

You can also adopt more effective engagement techniques that will keep users on your site for longer. This can be by providing related content, polls, engaging media and so on.

Improving and Increasing the time spent on your website will improve your website reputation and help you rank better on SERPs.

Total number of backlinks

Since the beginning of SEO, a lot of trends have come and gone, but backlinks remain one of the important signals necessary for Google page rankings.

The number of quality backlinks to your site will have a huge impact on your rankings. In fact, more links result in better ranking as long as these are not bought links or links gotten via schemes. Note that backlinks coming from the same source are not as effective as quality links coming from a multitude of authority websites, so when creating a backlink building technique, bear in mind that it is the source of the links that matter, not the amount. The best scenario is when an authority website includes a link to your site in one of their pieces of content related to your niche. This will tremendously improve your relevance and make Google see your website as an authority in that niche.

Of course, it makes sense to have a few links from low-quality websites too, but make sure that building links is an integral part of your SEO campaign.

There are several effective methods you can adopt to get a good number of quality backlinks, including guest blogging. However, if you site is suffering from an acute lack of backlinks, it may be a good idea to involve an SEO expert. There are a lot of things you may not be aware of, or might overlook, that an SEO expert will cover properly. Luckily, the internet is full of reliable agencies like Synapse SEO.

Content quality

The phrase ‘content is king’ has been prevalent on the internet for a long time. Quality Content effects website visibility and is actually one of Google’s most important ranking factors.

The importance of high-quality content is aptly covered in Google’s rating guidelines where they say they aim to provide search users with only the most relevant and high-quality results, related to what they are searching for. Any content that does not meet this criterion is bound to affect your page rankings.

One of the best ways to optimise your content is to include relevant keywords. These are keywords people use when searching for the type of content your website offers. You need a good keyword research system to come up with relevant keywords for your website.

Additionally, long-tail keywords will significantly improve the relevance of your content in search results. Google appreciates long-form content and that is something not to ignore. Therefore, when creating content for your blog posts, endeavour to reach the 1000-word count. However, your long-form content should be relevant, rich and engaging.

On-page SEO

On-page SEO are those activities you carry out directly on your content to improve relevancy and visibility. These behind-the-scenes activities are crucial to the success of your SEO efforts.

Some effective on-page SEO you can implement include:

  • Optimising meta-titles and meta-descriptions
  • Optimise header tags to help search engines read your content properly
  • Optimise image tags to help search engines understand the purpose of your image files
  • Have a rich internal linking system to direct visitors to other feature-rich sections of your website
  • Where appropriate, use structured data to help Google understand the content on your site and how relevant it is to search users

Final words

There you have it, some of the most essential SEO ranking factors for 2018. However, understand that SEO is a dynamic field, this means you need to keep abreast of the trends in SEO to stay ahead of the competition.

Hope you have a better understanding of the SEO ranking factors for 2018, and now understand better ways to optimise your website for search in 2019. Before we go, check out an ecommerce checklist .

Twitter Followers
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47 Free Organic Ways to Grow your Twitter Followers

Twitter Followers  – Learn 47 Organic Ways to grow your Twitter Followers. Twitter is one of the Biggest Social Networks on the planet and a very Powerful Tool to Grow your Business or Brand.

 

Twitter is great for generating leads, rocket boost your branding, and garner connections with people in your niche. Regular followers who are active is not just prestigious, and they aren’t just making up the numbers. Twitter followers have real and concrete value for companies; Stats as high as, 36% of marketers say they have acquired a customer by using Twitter.

For Best results Tweet content that’s so amazing or informative that it’s likely to be retweeted.A retweet is essentially a share of your content by another person to their network of followers.

1. Follow for Follow .This strategy still works a treat in 2018 .Simply follow people in your Niche and you will see a dramatic Growth in your Followers.But be careful not to follow people to quickly otherwise you can get banned. Twitter has Follow Limit’s depending on the Stat’s of your Account.

2. Optimize your Twitter bio. Make sure it’s professional, complete and does a effortless job in representing you and your business.

Twitter Followers

3. Use 1-3 Relevant #Hashtags in your Tweet.People often search for #Hashtags , so if you use it your very likely to be found for it.i.e #football #fashion #food etc

4. Direct people to your Website or Blog by adding Links in your Tweet.

5. Everything can be SEO’ed, including your Twitter Bio. Load it with relevant keywords. Utilise your city or region name to get local visitors.

6. Cross-promote your Twitter profile on your other social media accounts.Facebook ,Instagram , Snap Chat & LinkedIn have Millions if not Billions of active users you can freely reach out to.

Twitter Followers

7. Tweet on the weekends. Dan Zarrella’s research suggests some brands get 20% more engagement on weekends vs during the week.

8. @mention users in your tweets. Mention multiple people in a tweet and you get a conversation going which can also be fun.

9. Stating the obvious but share your Twitter account on all your marketing collateral. This means your cards, stationary & website.

10. Use a personal headshot in your profile picture instead of your company logo. Nobody wants to follow a brand, especially when they dont know it. Let people see there’s a person behind your brand and that will get you more Twitter Followers

11. If you are on WordPress, use a WordPress plugin to embed content boxes full of Twitter feeds on your website or blog. This is awesome for getting your site visitors to see your Twitter Followers & content, potentially expanding your reach and attracting new fans.

12. Try Twiends to find new Twitter users you can follow and they follow you. Once you’re listed on the platform, other Twitter accounts with similar interests will also be able to search for you and follow you.

13. @mention influential users as much as possible without spamming them. You might catch their attention, which may end up leading them to follow you or even retweet your content to their gigantic Twitter Followers for free.

14. Embed tweets in your website content.

15. Participate in Twitter Conversations. Taking part in chats are a brilliant way to engage with your customers in a personal level. Follow those you come across in the chat, and they’re very likely to follow you back.

16. Pin an eye-catching or an Amazing  tweet to the top of your stream.When they land on your page they will see your awesome content.

17. Use Ignitwit to discover new followers. Select interesting topics and you will get a list of users you could follow. You will also be told if anyone has decided not to follow you back…giving you the ability to unfollow uninterested parties. Manage Flitter is another great tool for this task.

18. Use Buffer a affordable Social Media Tool to increase your Twitter Followers.

19. Use a follow button on your website.

20.Tweet motivational  or inspirational quotes. These are great for getting retweets because they give a feel good factor to your Twitter Followers.

Twitter Followers

21. Use a tool like Hootsuite and Buffer to plan, automate and schedule your tweets.To increase your engagement and visibility, thereby increasing your follower count, the key is to post regularly and consistently.

22. Make sure you share a link to your @username in the author bio of your guest posts.

23. Monitor your Brand by using tool’s like Social Mention, find out what other Twitter users are saying about your brand, products or industry.

24  Ask for retweets. If you dont ask you dont get. Tweets that include “Please retweet” in their text get 4x more retweets.

Twitter Followers

25. Mine your email contacts and connect to Twitter.  The Twitter algorithm will tell them about you and vice versa. They are likely to follow you back, especially since they know you in real life.

26. Include Beautiful Images with your tweets. Research suggests that tweets with images receive 20% more engagement than those without. One Good picture says a 1000 words.

27. If you send emails to a mailing list. Ask them to follow you on Twitter.

28. Twitter is about helping, making connections and providing great content. Its not a sales channel. Build a reputation as someone who puts others first, and your follower count will grow organically.

29. Twitter search to find users, its really powerful and can unearth some gems. Follow them, engage with their content and wait for them to follow you back!

30. Always, always reply to questions. Its just good manners, but it also conveys the signal that you notice and care about your followers, and that you’re a worthwhile account to follow.

31. Post engaging, informative content. Posting what you had for lunch, or random thoughts about life are NOT fine for a business brand.

32. Make use of social proof by utlising a follow button with a counter on your site.

33. Tweet often, but DO NOT Blitz it ,Your Twitter Followers won’t like being Spammed with too many Tweets of your Lunch . lol

34  Try tweeting between 1pm and 3pm and 3-4 pm when Twitter traffic is at its peak.

35. Share the love and be a generous retweeter. The more you retweet, the more likely you are to be retweeted, thats how you attract more followers.

36. Strike up a conversation with your Twitter Followers by asking simple questions to increase engagement and visibility.

37. Share Breaking News stories that are relevant to your audience /niche. The news category is one of the most retweeted types of content.

38. Offer your Twitter followers exclusive coupons. Discount codes .94% of Twitter users follow brands for the discounts and promos.

39. Don’t buy fake followers! While it may be an easy way to boost your twitter followers quickly , over the long run it WONT add any value and is likely tobe declared as a spam account and get you banned.

40. Use Followerwonk to discover more profiles, and to find out which acrtions drive the most new followers to your account.

41. Use LinkedIn to build professional real connections on Twitter.

Twitter Followers

42. Make it easy for people to share your wonderful content. Add a tweet button to each and every post on your site to make your content easy to share.

43. Use Twitter cards to increase visibility and engagement. Its easy to add some simple code to your site, and soon as someone tweets your content, the rich media you’ve included will show alongside their tweet.

44. Use words like ‘you’, ‘twitter’, ‘please’ and ‘retweet’, that are more likely to get retweeted.

45 .Retweet influencers and give valuable feedback.

46. Tweet the same content multiple times. Moz SEo estimates the lifespan of a tweet at around 18 minutes. How many of your followers are actually on Twitter in those 18 minutes? Tweet out your links multiple times over the course of a day or two to give your tweets as much visibility as possible.

47 . Link to your Twitter profile on your other social media profiles.

To summarize the Best Way to Increase your Twitter Followers  is to be active and tweet Amazing Content as the very basic foundation for your Twitter Growth Strategy.

Once that’s in place follow our helpful 47 Growth Hacking Tips and you will see your account Sky Rocket !!

Thanks for Reading & plz share this Article if you can.

Also Read how Cinema Marketers Can Now Send Personal Campaigns

6 Quick Tips to Grow your Instagram 

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movio
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Cinema Marketers Can Now Effortlessly Send Personalised Campaigns

Cinema Marketers Can Now Effortlessly Send Personalised Campaigns On A Scale Never Seen Before

Movio’s Dynamic Content enables cinema marketers to send a unique email to individual members in under 15 minutes

31st October 2018, Auckland, NZ – The launch of Movio’s Dynamic Content tool allows cinema marketers to achieve effortless campaign personalisation, in a matter of minutes, on a scale never possible before. The recent innovation, which uses moviegoers’ past viewing habits to generate hyper-personalised audience campaigns, enables marketers to send 5,000+ unique email combinations in just 15 minutes*.

Working with leading global cinema exhibitors to Beta test the product, Movio is making the campaign process effortless for the marketer but super personalised for the recipient.

movioUsing a combination of Movio’s advanced machine learning tools, Movie Insights and Audience Insights, Dynamic Content identifies each members highest propensity from a choice of movies and then automatically inserts those recommended movies into an email campaign in the ideal order. By inputting four recommended movies into a single email campaign from a list of ten current and upcoming titles, marketers can generate 5,000+ email combinations. This is a level of personalisation that even the largest marketing teams could not achieve manually.

Matthew Liebmann, Global President, Movio Cinema says, ‘’Dynamic Content is the first tool of its type developed specifically for the global cinema industry. Independent research has proven that personalised emails can drive 18x more revenue for marketing teams** and Movio’s suite of email campaign tools, comprising of Dynamic Content, Conditional Content and markers means that our clients are sending their moviegoers uniquely-personalised emails in a matter of minutes.”  

Each day, Movio profiles every single moviegoer for each of its cinema clients, assessing each person’s historic behaviour and the behaviour of people like them to calculate the movie each is most likely to watch.

Mr. Liebmann adds, “Movio’s mission is to empower the cinema industry to connect each moviegoer with their ideal movie and encourage incremental visitation and spend. We hope this will motivate the sort of magical experience that makes moviegoers want to repeat the whole process as frequently as possible. Dynamic Content delivers on our purpose to a level of precision never before available to cinema exhibitors, and it delivers it faster and more effortlessly than any alternative.”

About Movio

Movio is the global leader in marketing data analytics and campaign management solutions, revolutionising the way the film industry interacts with moviegoers. With a global database of over 100 million moviegoers, 750 million behavioural and transactional records and more than 5,000 movie titles, Movio supports the world’s most comprehensive source of moviegoer data. The company’s investment in data science and machine learning has produced market-leading technologies that redefine the possibilities of movie marketing. Movio empowers marketers to connect moviegoers with their ideal movie via online and offline channels, and link campaign data with actual ticket purchases to close the loop and measure campaign effectiveness. Movio is a company of Vista Group International Ltd (NZX & ASX: VGL).