third-party data creepy marketing director

How manipulative third-party data can be? Ad campaign from Cheetah Digital

A new ad campaign from Cheetah Digital – which stars Jerry Seinfeld’s age-old nemesis… Newman. The campaign is designed to highlight how manipulative third-party data can be, and what’s really going on behind the scenes when consumer data is captured and tracked online.

Starring Wayne Knight (known not only from Seinfeld but also for roles in Jurassic Park, Toy Story 2, Third Rock, Rat Race, and of course many others), the campaign exposes how third-party consumer data is tracked online and used by marketers. The practice behind this type of data collection and manipulation is personified in the classic profile of Newman himself. Links to the videos that have just been released include:

The reason for this campaign and the solution? In our annual survey of more than 5,000 global respondents, Cheetah found that 70% of consumers do not trust social media platforms with their data because of privacy issues, and 37% regularly delete cookies all together. Especially as legal enforcement tightens and regulations of ad targeting increase, this is not a sustainable way for brands to reach customers. Instead, Cheetah advocates for zero-party data, which is provided voluntarily by customers and designed to meet their own unique personal preferences – both in terms of communication and offers. 

Content Marketing Tips

Top 7 Content Marketing Tips Every Start-ups Needs To Follow

One of the most important and effective strategies for search engine optimization is content marketing. Without a potential content marketing technique, there is no chance that you will achieve the results you expect.

Many entrepreneurs fail to boost their business digitally because their poor content marketing strategies are not sufficient to increase their sales. Content is the reason why digital marketing is growing and why people are more involved in the digital market.

Making a huge investment in developing your business website and then doing the same for SEO and marketing your website would be efficient until the right content planning is done.

Each brand has its own uniqueness, and in this way, content marketing should fit the business and your goals.

Although content marketing is based on your company’s niche and execution methodology, some of the strategies are discussed below:

1. Do some research

First of all, you should do research on the content of your website. If, for example, your website is about the e-commerce shop, then write according to the trend that most similar business applications have.

The trend is very important, because to meet the standard, you should write by following the trend. For research, read more and more articles about your niche while paying attention to their writing style. In addition, you should focus on the tone of their writing, because search engine guidelines contain the writing tone to be conservative and natural, which is easy to understand.

Furthermore, the research should be directed at your audience and their interest. You should see what your audience likes to read and what they skip.

2. Creativity

Whether you are writing for your blog or hiring a professional, creativity is very important. If you are not a professional in producing creative content for your website, then choose to hire a professional writer. You can also use the freelancer when you are short of cash.

On Fiverr, Upwork, and another freelancing platform, there are thousands of freelancers who can hire creative people.

Creativity in writing is important because it generates reader interest in your content and therefore in your website. If you think that your content is not operational or readable, the audience would like to believe in your content.creative

The creativity in writing comes when you write engaging, high quality, and effective content for your website.

3. Know Your Audience

Analysing your audience before writing is very important because engagement and interest is very mandatory. To track your audience, use tools like Google Analytics because it’s a great way to measure your audience.

The overview of your audience lets you know which audience is interested in your website, and you can write specifically for that audience.

This can vary according to age, location, and gender. If you think, for example, that the audience is 15 years old, write accordingly, while focusing on the country from which the traffic is coming.

4. Check the originality of your content by using plagiarism checker

It is obvious to write the unique content for your website because the search engine punishes the pages with similarities. You usually do this in order to appreciate the efforts of the original author and the websites that are published.

You should write the content once without copying the ideas or words from another website. In this context, you should use a free plagiarism detection utility online. As a rule, the free online plagiarism checker with percentage uses the algorithm to compare your context with the content already published on the Internet.

If it finds similarities, it alerts you with the percentage of the matching source and you can easily change the matching lines.

5. Create Optimized Content

Content is the fact that can help lead the ranking competition in the search engine, especially Google. If you want to increase your company’s revenues, leads, and traffic, then you should focus on writing the optimized content.

The optimized content is the content that is written entirely according to the guidelines of the search engine. If you are writing content that is compatible with the search engine, then the search engine would like to put it at the top of the list.

The majority of search engine optimization practices are applied to the content you write for your sites, such as keyword customization, on-page and other facts.

Optimized content is very important and we can say that optimized content is just like standard content. Optimized content is usually written for a certain audience, and if you write for a certain audience, then there is more chance of keeping your sales high.

6. Add visuals

Visualization is another fact to increase the results of content marketing. People love to see the visuals, whether they read the content on your social media profile or on your website. Visuals are important because they help customers to believe more in your content.

Visuals such as images and videos also help to win the trust of customers, as they make their clarity clear through the visuals.

If you are writing informative content on your website, adding the images for reference or example is beneficial. For example, if you are checking an SEO tool, you should add the screenshot of the tool and its functionality that you explain.

Many of the brands use the infographics, original images and videos to explain their products, making the e-commerce shop more interesting and worthy for the public, especially for the new one.

7. Analyze Your Content

The analysis is also an essential part of content marketing, because getting a report on your content would help you grow better. The analysis includes many different things, including analysis before and after publication.

Prior to publication, the analysis process includes proofreading your articles such as grammar check, spell check, structure check, and other checklist facts. The analysis must also include verification of the uniqueness of your article.

Once you have published, the analysis process is not over, as you need to take into account the tracking of the audience that comes to read this article. Various tools like Hotjar help you measure audience activity on your website. It can even help to see where the user stops and where they were interested.

You should also use the tools to know which type of item is more interesting, which items don’t get a lot of engagement from customers.

Seamless Search Solution

Seamless Search – Holistic Search Engine Marketing Solution

Should you pay to bid for keywords I already have a high organic coverage for? Seamless Search a new search marketing SAAS platform. It can answer questions related to search engine optimisation like How much does my current paid strategy cannibalize my organic strategy? Should I pay for my brand and brand generic terms? What paid position should I take based on my current organic coverage?

What Seamless Search Does

The Seamless Search Solution provides True Search Reporting and True Search Bid Optimisation based on internal factors like organic position, paid position, device targeting, audience targeting, promo periods, and others. Then there are external factors organic competition, paid competition, time, location, seasonality and competitor activity.

How the Seamless Search Solution technology works

  • 5 separate reports loaded into seamless search
  • Data processing procedure
  • Bid volatility analysis and start of learning module
  • Keyword/Device grouping by characteristics
  • Model creation through regression prediction (Gradient Boosting on Decision Tree)
  • Python data processing
  • Optimum bid calculation is made and stored in BigQuery
  • Apply changes to account via API

What this means

Advertisers have confidence that bidding on Brand and Brand Generic terms gives them incremental value. Paid Search teams are able to communicate with senior stakeholders why they chose to bid on Brand and Brand Generic terms.

SEO teams are able to communicate how Paid Search cannibalises their own performance. No more flawed brand tests!

Seamless Search can provide an independent review of the value of bidding on brand and brand generic terms for advertisers who have either:

Switched all or parts of their brand and brand generic strategy off
Are considering switching all or parts of their brand and brand generic strategy off

We can give confidence to brands that they have a technology that is ensuring that they are getting value from all of their paid search activity.

Have a look at Why SEM is important?

20+ Must Have Web Design Resources for Your WordPress Website Projects for 2020!

20+ Must Have Web Design Resources for Your WordPress Website Projects for 2020!

Must Have Web Design Resources

In this video, I’ll show you all the tools and resources I use to create my WordPress website. I’ll also show you how I use it too, so you can implement it to design and build a better website.
➤ Resources mentioned below (Click “SHOW MORE”)


1. Collect UI – &
Handpicked UI inspiration for your web design projects. Organised into categories for easy viewing.
2. Milanote –
Perfect tool to help you organise your thoughts on a visual board to keep things organised.
3. Adobe XD –
The best tool to design & prototype anything. And It’s FREE!

Colour & Fonts

4. Whatfont
A chrome extension to “spy” on what fonts other websites are using
5. Myfonts –
Where you can download fonts that you see on the internet and use for your website. Free & Paid.
6. Google Fonts –
Most WordPress Themes will feature the Google fonts – you can use this resource to find what’s most popular & also see what the fonts look like.
7. Adobe Colour –
Best tool to create color palettes for your websites or design.

Assets – Images/Icons/Illustrations

8. Unsplash & Pexels – &
Amazing resources of images for personal or commercial use without attribution
9. Adobe Stock & Shutterstock – &
Best paid resources of images you can use for your web design projects. Much more selection!
10. Flaticon –
The largest database of free icons available in PNG, SVG, EPS, PSD and BASE 64 formats.
11. Undraw –
Open-source illustrations for any idea you can imagine and create. SVG & PNG.
12. Convert SVG file to PNG –
Download the SVG file from then convert to PNG file before uploading to website.
13. Fiverr – (Use HOGANCHUA for 10% Off)
Best place to hire freelancers starting from just $5. Get icons, logos, product renderings, product photography and so much more!

Image Editors

14. Fotor –
Super simple photo editor. Perfect for resizing and cropping images before uploading to website.
15. Clipping Magic –
Automatically remove image backgrounds in seconds online. Great for profile pictures and product photos.
16. Canva –
Best tool to create amazing designs for anything for free. From Blog post featured images, to thumbnails, to ebook covers and so much more.
17. Pixlr –
A lite version of Photoshop. Web based and Free.


18. Pingdom Website Speed Test –
Test your websites loading times with different locations around the world.
19. Compressor io –
Reduce your image size without much quality loss.
20. Responsinator –
Test your WordPress websites mobile responsiveness on all devices.

Other Useful Tools

21. 0to255 –
Perfect for hover states and keeping on colour scheme.
22. Freepik –
Another amazing graphic resource
23. Lorem ipsum –
Generate placeholder text for your designs.
24. Gradient UI –
Generate beautiful gradients.
25. Placeit –
Create mockups, logos, videos & designs in seconds!

My Basic Web Design Guide –
My Recording Equipment:


Source. First Published on YouTube

Growth Hacking Articles

Web Design Trends 2020 | Website design 2020 Predictions (plus examples)

Web Design Trends 2020 | Website design 2020 Predictions (plus examples)

In this video, I am exploring what are expected from 2020 when it comes to website design and development. If you are a new or established web designer, developer or ui designer and want to keep up with the websites that are successful. I have put together 5 web design predictions I expect to see make a solid stand in 2020, including real examples to show you exactly what these trends are. Web Design is changing so fast, so make sure you are not falling behind and creating out of date content this year.

What trends do you predict will take off in 2020? Let me know in the comments!

// Instagram

// Dribbble



Stay tuned for more content designed to help you build better websites on this channel. Want more, then hit that subscribe button 😉



Whats up guys! I am Tristan Parker, a web and graphic designer from Exeter, UK. I have been designing for over 10 years and have become obsessed with the wonderful world of vlogging! So I have taken the leap to produce my own content to share tips, knowledge, opinions as well as my individual design processes and what my life is like as a designer. Hopefully I can inspire or help those looking to either build their own website or start a web design career of their own, If you have any questions or want to learn more about coding as a designer, leave me a comment and I will get back to you.


Source. First Published on YouTube

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Data Science Certificate vs Bootcamp vs Masters Degree

Data Science Certificate vs Bootcamp vs Masters Degree

In this video I compare the benefits of pursuing a data science certificate versus a bootcamp or masters degree. These all can be reasonable options depending on your personal situation. Watch this video to see which one may be right for you

Data Science Certificate
– Positives (Inexpensive, low time commitment, can help you build out your portfolio)
– Negatives (Likely wont get you a job, not very academically rigerous)
– Good for someone with a phd looking to get data science on their resume or a beginner who wants to see if data science would be interesting to them

Data Science Bootcamp
– Positives (Good networking and resume resources, reasonable academic rigor)
– Negatives (Very expensive, hit or miss with education, very time consuming)
– Good for someone who has a good portfolio and needs the networking help, someone with a phd in an unrelated field or masters in a related field, or someone who has extra cash to spend

Data Science Masters degree
– Positives (checks the graduate degree box, access to university network and resources, internship opportunities, decent exit opportunities)
– Negatives (Most expensive, very time consuming)
– This is a good option for someone who is already an analyst and wants to move into a data science role or someone who wants to become a data analyst but has no relevant experience.

#DataScience #KenJee #DataScienceMasters #DataScienceBootcamp

More from Ken Jee:

My Stuff
Best Alarm Clock Ever:
GIANT Sticky Pad:
Creepy Mannequin:


Source. First Published on YouTube

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How to prepare for a Data Analyst Interview [2020]

How to prepare for a Data Analyst Interview [2020]

5 Things to prepare before a Data Analyst interview:
In this video, we will go through the 5 things you need to prepare before a data analyst interview. Data analyst interview questions and answers & more.

1 – Research the Company & the Role
The first thing you should do, is simply go to the company’s website and read about the company. You should make notes about:
• What does the companies do?
• When it was founded and by whom?
• Who runs the company now; CEO name?
• What is the company’s mission & vision?
• What are the company’s core values?
• What industry is the company operating in? (tech? retail? Finance, etc)
• Who is the company trading with? Who are their clients / customers?
• Learn about what the analytics team you are about to join does

2 – Prepare for the most universal & frequently asked questions
There are some “universal” interview questions which apply to all roles (not just Data Analysts) and are almost always asked in interviews. Make sure you prepare for the following questions:
• Tell me about yourself?
o Talk about your academic background and focus on the data related modules / projects. Talk about your work experience with a focus on the analytical tasks you were performing. Close with a reason “why you are there”; which is obviously going to be that you love analytics and you love that company 😊.
• Why you want to join this company?
o Pick the “thing / project” that the company completed from their website and talk about how that “thing / project” excites you and makes you want to work for that firm
• Why you want to become a Data Analyst or pursue a career in data analytics?
o Pick a data related project or a data related task you were doing that you love doing it and talk about that
• What do you know about this company?
o Talk about what I mentioned in Step 1 (beginning of the article)
• Why should I hire you?
o Talk about all the data related skills you have and make sure you link them with what the Job Description asks the candidate to have. This “link” is crucial
• What are your strengths?
o Pick 2 / 3 data related strengths and talk about times you applied them
• What are your weaknesses?
o Pick a weakness which is not a major in data analytics like “I get nervous speaking in large groups” and make sure you talk about the steps you are taking / took to overcome this.

3 – Brush your technical skills
The majority of the data analyst interviews require you to take some sort of test; which is usually an Excel test. If you are applying to an experienced data analyst job then you will probably need to brush your SQL skills too. For the Excel test, make sure you practice the following:
• Creating / sorting / filtering tables
• Aggregating data
• Summarizing data
• Creating graphs / charts
• VLookups
• Pivot Tables

4 – Prepare to speak about a “Data” project you completed
Even if you are not asked, try to find a way to talk about a data project you have completed either at University, on-line or during work experience. This is an opportunity to show the interviewer that you have experience working on data projects. Talk about the “problem formulation” phase, the data gathering phase, the cleaning phase, the transformation phase, the tools used for the analysis, the techniques you used for the analysis and the outcome of the project.

5 Bonus tip – Link all your answers with data related skills / tasks
Since you cannot possibly prepare for all possible questions, especially the ones about your previous work experience, you will need to make sure that you link all your answers to data related skills. For example, if the interviewer asks you to tell him about your work experience, make sure you flash out skills like communication skills, management skills, speak about the analytical tasks you were performing daily and the related tools like Excel. Don’ just say “I used to work as a “barman” and my job was to serve drinks. Expand on data related skills. I have made a video where I speak about the data related skills (link in the description).

Data Analytics Course Link:
Promo: “First100” for $50 off

Excel Tutorial Links:

SQL Tutorial Links:

Yiannis Pitsillides on Social Media:

Source. First Published on YouTube

Growth Hacking Articles

Web Analytics SEO Course

Web Analytics SEO Course

Web Analytics SEO Course by Academy Europe
Web Analytics is a technique that you can employ to collect, measure, report, and analyze your website data. It is normally carried out to analyze the performance of a website and optimize its web usage.
Web Analytics is an indispensable technique for all those people who run their business online. This is a comprehensive tutorial by Academy Europe that covers all the basics of web analytics.

Source. First Published on YouTube

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The Ultimate ECOMMERCE Sales Funnel (Hacking The Growth Curve)

The Ultimate ECOMMERCE Sales Funnel (Hacking The Growth Curve)

🔥 🚀 Coaches, Consultants And Service Businesses 🔥 🚀
FREE Training Reveals: The 5-step ‘selling system’ we use to flood businesses with 50+ high-value clients in 42-days or less.

👉 Check out the FREE training here:


Sabri dropping bombs on how to crush it in the cut-throat arena of ecommerce when you’re up against multi-million dollar companies. #ECOMMERCE

Download the PDF for this game-changing funnel!

Got questions about sales, marketing or motivation? Hit me in the comments with #HEYSABRI !

Source. First Published on YouTube

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What Is Mobile Marketing - By Shubham Matrix

What Is Mobile Marketing – By Shubham Matrix

What Is Mobile Marketing – By Shubham Matrix
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.

Mobile is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now available on a mobile device. From opening an email to visiting your website to reading your content, it’s all accessible through a small mobile screen. Consider:

80% of internet users own a smartphone.

Mobile platforms, such as smartphones and tablets, host up to 60% of digital media time for users in the U.S.

Google anticipates search queries on mobile devices to surpass desktop searches by the end of 2015.

Effective mobile advertising means understanding your mobile audience, designing content with mobile platforms in mind, and making strategic use of SMS/MMS marketing and mobile apps

Instagram –

Email- [email protected]

Website –

Blog –

Source. First Published on YouTube

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