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Best Lead Generation Software Tools to Automate Marketing Campaigns

Zopto is one of the Best Lead Generation Software Tools and most popular portals for outbound LinkedIn lead creation and a solution that we at GrowthHakka love.
On autopilot, Zopto uses LinkedIn Premium and Sales Navigator to bring in a qualified audience.

Given the ever-increasing demand for marketing and advertising ROI, it’s no surprise that marketers are constantly searching for the best lead generation software tools available. This article serves as an introduction to the many different marketing campaigns that lead generation tools can support. It covers the key questions you should ask before choosing your marketing program, as well as the top lead generation software tools that can help you accomplish each phase of your marketing strategy.

What is Lead Generation?

Lead generation is the process of acquiring new customers through third-party channels. Typically, it takes place before a purchase takes place between the buyer and the business, though some marketing programs are designed to increase sales before an order is even received. Lead generation programs can be as simple as sending email campaigns or as complex as a fully integrated CRM system. Typically, the goal of lead generation is to acquire new leads, though it can also be used to increase your current customer base. Lead generation usually falls under one of two categories: – Leads that are related to an existing customer: A business that has been in contact with a customer might send them a follow-up email to see if they need any assistance. Although the email may be unrelated to the original purchase, it can still be considered lead generation. – New customers who have yet to become clients: Customers are often interested in learning more about your company and what you offer. When you receive emails from customers that may be interested in becoming clients, these are considered lead generation.

Why is Lead Generation Important?

A successful marketing program is one that brings in new customers — and fast. It is a crucial part of a business’s strategy. Without a steady stream of new leads coming in, revenue will likely drop and your business could potentially close its doors. The best way to accomplish this is with lead generation. In today’s marketplace, the competition is intense. Successful marketing requires a lot of work and dedication. It can be frustrating when you find yourself in the middle of a streak of bad luck and you’re not seeing the results you want. A common reason why businesses struggle is poor lead generation.

Best Lead Generation Software Tools

There are many different kinds of Best Lead Generation Software Tools that can be used. It’s important to understand how each kind works in order to achieve the best results. Understanding the differences between the tools will help you choose which one is best for your business. Email Campaigns Email is still one of the most popular marketing tools in use today. It has proven to be an extremely effective way to communicate with customers. Some marketing automation tools allow for email campaigns, while others integrate with email marketing tools like Mailchimp, Drip, or Campaigner. SEO/SEM Generating traffic to your website through search engine optimization (SEO) and paid search ( SEM ) is a proven way to grow your business. A business’s website is their virtual storefront, and it is through SEO that a business is found in search engine results. Social Media Campaigns Social media campaigns are meant to help build brand recognition and increase your business’s social presence. When you post statuses, photos, or videos on social media platforms, you are representing your brand.

Phase 1: Pre-Qualification

Before you even start considering automation, it’s important to assess your current lead generation efforts. Are you currently using any of the different lead generation techniques above? If so, what are your results like? Once you’ve identified your current methods, it’s time to identify what you would like to see from your lead generation efforts. One of the most important steps in lead generation is pre-qualification. This is the process of verifying that a potential customer does, indeed, qualify as a qualified lead.

Phase 2: Qualification

Once a potential customer has reached the point of pre-qualification, they become a qualified lead. This is when you start the process of qualifying your leads – making sure each one is qualified for your sales process. Qualification is an ongoing process, so you may want to set up automated rules in your lead generation software. Additionally, you may want to create a qualification report that you can use to analyze each lead’s information and identify any areas of concern.

Phase 3: Automation

Once your leads have been pre-qualified, qualified, and are ready to be worked through a sales process, they become automation candidates. You can now start automating your generation process. This could mean sending emails at scheduled times, automated LinkedIn messages and actions , creating lists of leads, or running Facebook Ads.

Diving deeper into Automation with Best Lead Generation Software Tools

If you’re in online marketing, online lead generation might be overwhelming.
However, automation solutions remove all of the guesswork from the process, leaving you to focus on customer connections. Every month, dozens, if not hundreds, of warm leads arrive at the same time.

Businesses that use automated lead generation software have a much higher chance of surviving lockout limitations and even growing as their competitors close their doors.

Another excellent technique to automate conversation is through chatbots. Customer-to-business interactions are made easier using chatbots. Chatbots help businesses generate more leads, boost client engagement, and increase revenue.

Email marketing is also an effective option for generating leads. Your email marketing campaign will be more effective if you automate it.

Incoming technologies like Intercom or Botfuse can assist qualify inbound leads while you sleep, as these intelligent chatbots can almost self-nurture inbound leads.

White-labeling is an option for some services. bant.io is an all-in-one lead generation and sales acceleration tool that uses data-driven trials to automate customer acquisition.

What are the benefits of Zopto?

Attract hundreds of leads on autopilot. Get more time to focus on your business by harnessing the power of the top social selling tool. Zopto is one of the Best Lead Generation Software Tools.

#1 Cloud-Based Software
With a dedicated IP address, you can access your account through any device, anytime.

Secure Prospecting
Our algorithm mimics human behavior, allowing you to run your outreach efforts with ease.

Dedicated Support
Work with a dedicated Customer Success Manager to get set up for success.

Powerful LinkedIn Automation features made simple.

Find Prospects
Increase success by building an advanced list of prospects on LinkedIn.

Automated Messaging
Program the whole cycle without any limitations using automated messaging and templates.

Best Lead Generation Software Tools

Image Campaigns
Increase ROI by personalizing your outreach with dynamic, custom images.

Dedicated Support
Your dedicated Customer Success Manager will help you achieve your goals.

Advanced Filtering
Filter based on hundreds of criteria or import your sales lists.

Data Cleansing
Zopto uses AI to cleanse your prospect lists, ensuring they’re ready to go.

Seamless Integrations with the Best Lead Generation Software Tools
Set up thousands of integrations through Zapier and webhooks, syncing leads.

Some key Zopto modules and features!

Harness the power of our social selling tool by learning about its modules and features.

Profile views
Using the Profile view feature, you can automatically visit thousands of
LinkedIn profiles each month, making them aware of your visit to their profile.

zopto profile views

Twitter engagement
Our tool can automatically search for the Twitter account of all the profiles that you process, and favourite their last tweet. This is a very subtle yet powerful method to get their attention.

zopto Twitter engagement

Profile invites
You can target your ideal prospects on LinkedIn by sending thousands of
personalized invitations to connect per month, all on auto pilot.

zopto-profile-invites as part of Best Lead Generation Software Tools

Profile follows
Using the profile follow feature, you can automatically follow thousands of
LinkedIn profiles every month and instantly get their attention.

zopto profile follows

Email invites
Send hundreds of invites per day, with personalized messages, using enriched emails. Now you have the ability to bypass LinkedIn’s invite limits.

zopto email invites Best Lead Generation Software Tools

Like posts
This feature allows you to automatically like the most recent post of your
profiles. zopto like posts

Endorsements
This feature allows you to automatically endorse your first-degree profiles for their top three skills.

zopto endorsements

Free InMails
This feature allows you to automatically send thousands of InMails per month to LinkedIn premium members with an open profile, even if they are outside of your network.

zopto free inmails

Sequences
This powerful feature can drive conversations at scale with all your recently added connections, by sending them a sequence of personalized messages. The sequence module will also detect all responses so they do not receive additional follow-ups once the conversation starts.

zopto-sequences from Best Lead Generation Software Tools

Alternatives to Zopto

There are many alternatives to Zopto like AmpleMarket, Dux-Soup, Zymplify, Clearbit and many others. These are also Best Lead Generation Software Tools. All have different features and price points. Why marketing and sales teams are making the switch from other platforms to Zopto?

GDPR Compliant CRM Integration
You can be fully compliant with the current GDPR requirements while still reaching out to a large number of individuals with Zopto. Zapier can synchronise your connections and keep your contact information up to date by integrating your favourite CRM system.

Multi-campaign automation
Zopto gives you access to a bank of templates culled from over 12,000 campaigns and hundreds of thousands of sent messages, allowing you to conduct up to five automated campaigns at once. While running your campaigns on autopilot, you’ll never run out of leads.

Recruiter & Sales Navigator on LinkedIn
Zopto is fully connected with LinkedIn’s own technologies, allowing you to completely automate your LinkedIn outreach without relying on any one device or internet connection. With more features than Dux-Soup and access to LinkedIn Sales Navigator and Recruiter, Zopto enables you to create higher-quality leads at a reduced cost.

Better data for business
You’ll get vital performance insights and up-to-date stats on your LinkedIn prospecting campaign with Zopto, allowing you to make real-time modifications and enhancements. Improve your understanding of everything from connection volumes to response rates. Do you want to take that information with you? It can be readily exported to CSV.

Automated Lead Generation with Best Lead Generation Software Tools the way forward or not?

The practise of building systems and processes that allow you to produce leads without having to source them all manually is known as automated lead generation.

Your automated lead generating method will ensure that you have a steady stream of qualified leads, and you won’t feel like you’re constantly pushing a boulder up a hill.

This is the holy grail for many firms. It’s why businesses spend millions of dollars on sales and marketing. To begin automating your lead creation, you don’t need to have raised a $20 million Series A round. It can be done by any company with a few basic tools.

The Advantages of Automating Your Lead Generation System Automation boosts efficiency.
You didn’t recruit your sales and marketing team to do the same thing every day.

You engaged them to assist you create more leads for your company and achieve your growth goals.

You may maintain your pipeline full without having to resort to repetitive labour by automating aspects of your sales and marketing process.

Your staff may focus on high-impact tasks like closing business and developing new tactics to help you expand even faster.

How to Use LinkedIn Automation to Scale Your Business Quickly

“Work smarter, not harder,” as the saying goes. The best way to expand and scale your business is through automation.

The good news is that lead creation can be automated in a variety of ways. Which option is best for you?

1. Improve Your LinkedIn Profile 
If your profile is boring, no matter what lead creation approach you utilise will work. Your company’s LinkedIn profile serves as the virtual face of your brand. Make your profile a lead magnet before you do anything else.

There are numerous systems available to help you optimise your profile. To begin, double-check that it’s full, that your photographs and logos are of good quality, and that your contact information is easily accessible. Beyond that, greater approach optimization is worthwhile.

2. Improve SEO by conducting keyword research.
You may develop content that ranks highly in search results by using SEO and keyword research. Your LinkedIn profile, any articles you create, and any social interaction activity are all included. When a potential lead searches for someone who does what you do, they’ll find you, not your competitor, thanks to effective SEO.

Effective SEO necessitates the completion of numerous tiresome chores. The majority of such jobs, fortunately, can be automated. You can now acquire software that:

Examines SERPs for popular and relevant keywords.
Determine keyword competitiveness and suggest keywords for a certain campaign.
Make new keyword integration suggestions.
It’s time to develop your campaign after you’ve automated your SEO research.

3. Automate LinkedIn Outreach Messaging
In a lead-generation strategy, sending messages directly is a useful method. However, LinkedIn has a spam policy. If the platform suspects you of spamming other businesses or breaking its terms of service, you may be suspended.

Thinking is the greatest method to avoid spamming. Instead of concentrating on what you want from a communication, consider what the recipient will get from it. To do so effectively, you must first compose captivating messages, then customise them.

Many of the technologies described before can help you streamline the initial task. Choose templates and generative tools that will assist you in swiftly creating captivating copy and design. Consider converting previously prepared branding content into a message automatically.

4. Who Is Your Dream Client, According to Automated Market Research?
On any platform, market research is essential for lead creation. It’s how you create possible lead profiles.

Market research on LinkedIn entails creating a list of possible companies to target. Then scrape CRM data to find the perfect individual to interact with at a company.

Many tasks in the research phase can be automated. According to Forbes, “clever individuals” employ LinkedIn automation tools for B2B recruiting in 2021. Tools like hunter.io and Expendi automate operations like lead identification, contact information retrieval, and scraping important CRM data.

5. Automate Content Creation to Save Time
You create the content when you’ve developed a content strategy. It’s impossible to avoid making media. Several content development processes, however, can be automated, including:

Copy production (natural language generation)
Create (templates, automatic resizing)
Editing
Checking for readability
optimization for search engines
Some applications take things a step farther.

For example, the A.I. Surfer provides real-time content modifications that promote best practises. Other well-known apps fill in meta tags, URLs, and image descriptions for you. Some can scan for broken links and notify you.

You can obtain the volume you need without sacrificing quality with automated content generation.

What is the definition of lead lifecycle management?

The lead lifecycle refers to the complete process of evaluating, segmenting, qualifying, and delivering leads to your sales team. From the minute a prospect engages with your website until they become a sales qualified opportunity, the process begins. The lead lifecycle encompasses both marketing and sales, and it frequently relies on predetermined scoring criteria to identify where a lead belongs. The Best Lead Generation Software Tools will work with your lifecycle stages.
Marketers use a variety of strategies to ensure leads progress correctly through the lifecycle. Lead list uploads, lead enrichment, lead segmentation, and lead routing are among them.

The lead lifespan isn’t one-size-fits-all, which is one of the most crucial things to remember. After all, different companies have distinct go-to-market strategies and can market their products in various ways.

The following are some of the most frequent lead lifecycle stages:

Anonymous – A stage for “unknown quantity,” or prospective leads who haven’t engaged with your material and haven’t been properly recognised.

Known – “Known” prospects have been recognised as having visited your site via organic search but have not engaged with your content.

Lead – To be branded as a “Lead,” the prospect must have engaged with you in a way that requires follow-up, usually in the form of a request for information.

Marketing Qualified Lead (MQL) – After your lead has interacted with various offerings, it can be transformed into a MQL, which has been deemed warm enough for sales follow-up.
Sales Qualified Lead (SQL) – An SQL is a lead that has been qualified by your sales development team.

SQL (Sales Qualified Lead) – An SQL indicates that a lead has passed muster with an account executive who agrees that pursuing a sales deal is worthwhile. Our lead has now evolved into a full-fledged sales opportunity.

HubSpot Lifecycle Stages

e.g. HubSpot Lifecycle Stages

Use content and automation to push people through the various lifecycle stages.

Using-content-to-nudge-along-lifecycle-stages
Have a look out more Lead Generation services.

third-party data creepy marketing director
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How manipulative third-party data can be? Ad campaign from Cheetah Digital

A new ad campaign from Cheetah Digital – which stars Jerry Seinfeld’s age-old nemesis… Newman. The campaign is designed to highlight how manipulative third-party data can be, and what’s really going on behind the scenes when consumer data is captured and tracked online.

Starring Wayne Knight (known not only from Seinfeld but also for roles in Jurassic Park, Toy Story 2, Third Rock, Rat Race, and of course many others), the campaign exposes how third-party consumer data is tracked online and used by marketers. The practice behind this type of data collection and manipulation is personified in the classic profile of Newman himself. Links to the videos that have just been released include:

The reason for this campaign and the solution? In our annual survey of more than 5,000 global respondents, Cheetah found that 70% of consumers do not trust social media platforms with their data because of privacy issues, and 37% regularly delete cookies all together. Especially as legal enforcement tightens and regulations of ad targeting increase, this is not a sustainable way for brands to reach customers. Instead, Cheetah advocates for zero-party data, which is provided voluntarily by customers and designed to meet their own unique personal preferences – both in terms of communication and offers. 

Content Marketing Tips
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Top 7 Content Marketing Tips Every Start-ups Needs To Follow

One of the most important and effective strategies for search engine optimization is content marketing. Without a potential content marketing technique, there is no chance that you will achieve the results you expect.

Many entrepreneurs fail to boost their business digitally because their poor content marketing strategies are not sufficient to increase their sales. Content is the reason why digital marketing is growing and why people are more involved in the digital market.

Making a huge investment in developing your business website and then doing the same for SEO and marketing your website would be efficient until the right content planning is done.

Each brand has its own uniqueness, and in this way, content marketing should fit the business and your goals.

Although content marketing is based on your company’s niche and execution methodology, some of the strategies are discussed below:

1. Do some research

First of all, you should do research on the content of your website. If, for example, your website is about the e-commerce shop, then write according to the trend that most similar business applications have.

The trend is very important, because to meet the standard, you should write by following the trend. For research, read more and more articles about your niche while paying attention to their writing style. In addition, you should focus on the tone of their writing, because search engine guidelines contain the writing tone to be conservative and natural, which is easy to understand.

Furthermore, the research should be directed at your audience and their interest. You should see what your audience likes to read and what they skip.

2. Creativity

Whether you are writing for your blog or hiring a professional, creativity is very important. If you are not a professional in producing creative content for your website, then choose to hire a professional writer. You can also use the freelancer when you are short of cash.

On Fiverr, Upwork, and another freelancing platform, there are thousands of freelancers who can hire creative people.

Creativity in writing is important because it generates reader interest in your content and therefore in your website. If you think that your content is not operational or readable, the audience would like to believe in your content.creative

The creativity in writing comes when you write engaging, high quality, and effective content for your website.

3. Know Your Audience

Analysing your audience before writing is very important because engagement and interest is very mandatory. To track your audience, use tools like Google Analytics because it’s a great way to measure your audience.

The overview of your audience lets you know which audience is interested in your website, and you can write specifically for that audience.

This can vary according to age, location, and gender. If you think, for example, that the audience is 15 years old, write accordingly, while focusing on the country from which the traffic is coming.

4. Check the originality of your content by using plagiarism checker

It is obvious to write the unique content for your website because the search engine punishes the pages with similarities. You usually do this in order to appreciate the efforts of the original author and the websites that are published.

You should write the content once without copying the ideas or words from another website. In this context, you should use a free plagiarism detection utility online. As a rule, the free online plagiarism checker with percentage uses the algorithm to compare your context with the content already published on the Internet.

If it finds similarities, it alerts you with the percentage of the matching source and you can easily change the matching lines.

5. Create Optimized Content

Content is the fact that can help lead the ranking competition in the search engine, especially Google. If you want to increase your company’s revenues, leads, and traffic, then you should focus on writing the optimized content.

The optimized content is the content that is written entirely according to the guidelines of the search engine. If you are writing content that is compatible with the search engine, then the search engine would like to put it at the top of the list.

The majority of search engine optimization practices are applied to the content you write for your sites, such as keyword customization, on-page and other facts.

Optimized content is very important and we can say that optimized content is just like standard content. Optimized content is usually written for a certain audience, and if you write for a certain audience, then there is more chance of keeping your sales high.

6. Add visuals

Visualization is another fact to increase the results of content marketing. People love to see the visuals, whether they read the content on your social media profile or on your website. Visuals are important because they help customers to believe more in your content.

Visuals such as images and videos also help to win the trust of customers, as they make their clarity clear through the visuals.

If you are writing informative content on your website, adding the images for reference or example is beneficial. For example, if you are checking an SEO tool, you should add the screenshot of the tool and its functionality that you explain.

Many of the brands use the infographics, original images and videos to explain their products, making the e-commerce shop more interesting and worthy for the public, especially for the new one.

7. Analyze Your Content

The analysis is also an essential part of content marketing, because getting a report on your content would help you grow better. The analysis includes many different things, including analysis before and after publication.

Prior to publication, the analysis process includes proofreading your articles such as grammar check, spell check, structure check, and other checklist facts. The analysis must also include verification of the uniqueness of your article.

Once you have published, the analysis process is not over, as you need to take into account the tracking of the audience that comes to read this article. Various tools like Hotjar help you measure audience activity on your website. It can even help to see where the user stops and where they were interested.

You should also use the tools to know which type of item is more interesting, which items don’t get a lot of engagement from customers.

Seamless Search Solution
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Seamless Search – Holistic Search Engine Marketing Solution

Should you pay to bid for keywords I already have a high organic coverage for? Seamless Search a new search marketing SAAS platform. It can answer questions related to search engine optimisation like How much does my current paid strategy cannibalize my organic strategy? Should I pay for my brand and brand generic terms? What paid position should I take based on my current organic coverage?

What Seamless Search Does

The Seamless Search Solution provides True Search Reporting and True Search Bid Optimisation based on internal factors like organic position, paid position, device targeting, audience targeting, promo periods, and others. Then there are external factors organic competition, paid competition, time, location, seasonality and competitor activity.

How the Seamless Search Solution technology works

  • 5 separate reports loaded into seamless search
  • Data processing procedure
  • Bid volatility analysis and start of learning module
  • Keyword/Device grouping by characteristics
  • Model creation through regression prediction (Gradient Boosting on Decision Tree)
  • Python data processing
  • Optimum bid calculation is made and stored in BigQuery
  • Apply changes to account via API

What this means

Advertisers have confidence that bidding on Brand and Brand Generic terms gives them incremental value. Paid Search teams are able to communicate with senior stakeholders why they chose to bid on Brand and Brand Generic terms.

SEO teams are able to communicate how Paid Search cannibalises their own performance. No more flawed brand tests!

Seamless Search can provide an independent review of the value of bidding on brand and brand generic terms for advertisers who have either:

Switched all or parts of their brand and brand generic strategy off
Are considering switching all or parts of their brand and brand generic strategy off

We can give confidence to brands that they have a technology that is ensuring that they are getting value from all of their paid search activity.

Have a look at Why SEM is important?

20+ Must Have Web Design Resources for Your WordPress Website Projects for 2020!
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20+ Must Have Web Design Resources for Your WordPress Website Projects for 2020!

Must Have Web Design Resources

In this video, I’ll show you all the tools and resources I use to create my WordPress website. I’ll also show you how I use it too, so you can implement it to design and build a better website.
➤ Resources mentioned below (Click “SHOW MORE”)

Design

1. Collect UI – https://collectui.com & https://dribbble.com
Handpicked UI inspiration for your web design projects. Organised into categories for easy viewing.
2. Milanote – https://milanote.com
Perfect tool to help you organise your thoughts on a visual board to keep things organised.
3. Adobe XD – https://www.adobe.com/au/products/xd.html
The best tool to design & prototype anything. And It’s FREE!

Colour & Fonts

4. Whatfont
A chrome extension to “spy” on what fonts other websites are using
5. Myfonts – https://www.myfonts.com
Where you can download fonts that you see on the internet and use for your website. Free & Paid.
6. Google Fonts – https://fonts.google.com
Most WordPress Themes will feature the Google fonts – you can use this resource to find what’s most popular & also see what the fonts look like.
7. Adobe Colour – https://color.adobe.com/create
Best tool to create color palettes for your websites or design.

Assets – Images/Icons/Illustrations

8. Unsplash & Pexels – https://unsplash.com & https://www.pexels.com
Amazing resources of images for personal or commercial use without attribution
9. Adobe Stock & Shutterstock –https://stock.adobe.com & https://www.shutterstock.com
Best paid resources of images you can use for your web design projects. Much more selection!
10. Flaticon – https://www.flaticon.com
The largest database of free icons available in PNG, SVG, EPS, PSD and BASE 64 formats.
11. Undraw – https://undraw.co
Open-source illustrations for any idea you can imagine and create. SVG & PNG.
12. Convert SVG file to PNG – https://svgtopng.com
Download the SVG file from undraw.co then convert to PNG file before uploading to website.
13. Fiverr – http://hoganchua.com/get/fiverr/ (Use HOGANCHUA for 10% Off)
Best place to hire freelancers starting from just $5. Get icons, logos, product renderings, product photography and so much more!

Image Editors

14. Fotor – https://www.fotor.com
Super simple photo editor. Perfect for resizing and cropping images before uploading to website.
15. Clipping Magic – https://clippingmagic.com
Automatically remove image backgrounds in seconds online. Great for profile pictures and product photos.
16. Canva – https://www.canva.com
Best tool to create amazing designs for anything for free. From Blog post featured images, to thumbnails, to ebook covers and so much more.
17. Pixlr – https://pixlr.com/e/
A lite version of Photoshop. Web based and Free.

Optimization

18. Pingdom Website Speed Test – https://tools.pingdom.com
Test your websites loading times with different locations around the world.
19. Compressor io – https://compressor.io
Reduce your image size without much quality loss.
20. Responsinator – https://www.responsinator.com
Test your WordPress websites mobile responsiveness on all devices.

Other Useful Tools

21. 0to255 – https://www.0to255.com
Perfect for hover states and keeping on colour scheme.
22. Freepik – https://www.freepik.com
Another amazing graphic resource
23. Lorem ipsum – https://www.lipsum.com
Generate placeholder text for your designs.
24. Gradient UI – https://uigradients.com
Generate beautiful gradients.
25. Placeit – https://placeit.net
Create mockups, logos, videos & designs in seconds!

My Basic Web Design Guide – https://hoganchua.com/website-design-guide/
My Recording Equipment: https://www.amazon.com/shop/hoganchua

Enjoy!

Source. First Published on YouTube

Growth Hacking Articles

Web Design Trends 2020 | Website design 2020 Predictions (plus examples)
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Web Design Trends 2020 | Website design 2020 Predictions (plus examples)



In this video, I am exploring what are expected from 2020 when it comes to website design and development. If you are a new or established web designer, developer or ui designer and want to keep up with the websites that are successful. I have put together 5 web design predictions I expect to see make a solid stand in 2020, including real examples to show you exactly what these trends are. Web Design is changing so fast, so make sure you are not falling behind and creating out of date content this year.

What trends do you predict will take off in 2020? Let me know in the comments!

// Instagram
https://www.instagram.com/tristan.designs

// Dribbble
https://dribbble.com/tristandesigns

——————————

LIKE THIS VIDEO?

Stay tuned for more content designed to help you build better websites on this channel. Want more, then hit that subscribe button 😉

——————————

ABOUT ME

Whats up guys! I am Tristan Parker, a web and graphic designer from Exeter, UK. I have been designing for over 10 years and have become obsessed with the wonderful world of vlogging! So I have taken the leap to produce my own content to share tips, knowledge, opinions as well as my individual design processes and what my life is like as a designer. Hopefully I can inspire or help those looking to either build their own website or start a web design career of their own, If you have any questions or want to learn more about coding as a designer, leave me a comment and I will get back to you.

——————————

Source. First Published on YouTube

Growth Hacking Articles

Data Science Certificate vs Bootcamp vs Masters Degree
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Data Science Certificate vs Bootcamp vs Masters Degree



In this video I compare the benefits of pursuing a data science certificate versus a bootcamp or masters degree. These all can be reasonable options depending on your personal situation. Watch this video to see which one may be right for you

Data Science Certificate
– Positives (Inexpensive, low time commitment, can help you build out your portfolio)
– Negatives (Likely wont get you a job, not very academically rigerous)
– Good for someone with a phd looking to get data science on their resume or a beginner who wants to see if data science would be interesting to them

Data Science Bootcamp
– Positives (Good networking and resume resources, reasonable academic rigor)
– Negatives (Very expensive, hit or miss with education, very time consuming)
– Good for someone who has a good portfolio and needs the networking help, someone with a phd in an unrelated field or masters in a related field, or someone who has extra cash to spend

Data Science Masters degree
– Positives (checks the graduate degree box, access to university network and resources, internship opportunities, decent exit opportunities)
– Negatives (Most expensive, very time consuming)
– This is a good option for someone who is already an analyst and wants to move into a data science role or someone who wants to become a data analyst but has no relevant experience.

#DataScience #KenJee #DataScienceMasters #DataScienceBootcamp

More from Ken Jee:
https://www.playingnumbers.com
https://twitter.com/KenJee_DS
https://www.linkedin.com/in/kenjee/
https://medium.com/@kenneth.b.jee
https://kennethjee.com/
https://github.com/PlayingNumbers

My Stuff
Best Alarm Clock Ever: https://amzn.to/2MNrXJH
GIANT Sticky Pad: https://amzn.to/2IWBQDY
Creepy Mannequin: https://amzn.to/2MjzC3q

Camera: https://amzn.to/2MKiao0
Web-Cam: https://amzn.to/2OU1ptc
Monitor: https://amzn.to/2Bjp7ag

Source. First Published on YouTube

Growth Hacking Articles

How to prepare for a Data Analyst Interview [2020]
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How to prepare for a Data Analyst Interview [2020]



5 Things to prepare before a Data Analyst interview:
In this video, we will go through the 5 things you need to prepare before a data analyst interview. Data analyst interview questions and answers & more.

1 – Research the Company & the Role
The first thing you should do, is simply go to the company’s website and read about the company. You should make notes about:
• What does the companies do?
• When it was founded and by whom?
• Who runs the company now; CEO name?
• What is the company’s mission & vision?
• What are the company’s core values?
• What industry is the company operating in? (tech? retail? Finance, etc)
• Who is the company trading with? Who are their clients / customers?
• Learn about what the analytics team you are about to join does

2 – Prepare for the most universal & frequently asked questions
There are some “universal” interview questions which apply to all roles (not just Data Analysts) and are almost always asked in interviews. Make sure you prepare for the following questions:
• Tell me about yourself?
o Talk about your academic background and focus on the data related modules / projects. Talk about your work experience with a focus on the analytical tasks you were performing. Close with a reason “why you are there”; which is obviously going to be that you love analytics and you love that company 😊.
• Why you want to join this company?
o Pick the “thing / project” that the company completed from their website and talk about how that “thing / project” excites you and makes you want to work for that firm
• Why you want to become a Data Analyst or pursue a career in data analytics?
o Pick a data related project or a data related task you were doing that you love doing it and talk about that
• What do you know about this company?
o Talk about what I mentioned in Step 1 (beginning of the article)
• Why should I hire you?
o Talk about all the data related skills you have and make sure you link them with what the Job Description asks the candidate to have. This “link” is crucial
• What are your strengths?
o Pick 2 / 3 data related strengths and talk about times you applied them
• What are your weaknesses?
o Pick a weakness which is not a major in data analytics like “I get nervous speaking in large groups” and make sure you talk about the steps you are taking / took to overcome this.

3 – Brush your technical skills
The majority of the data analyst interviews require you to take some sort of test; which is usually an Excel test. If you are applying to an experienced data analyst job then you will probably need to brush your SQL skills too. For the Excel test, make sure you practice the following:
• Creating / sorting / filtering tables
• Aggregating data
• Summarizing data
• Creating graphs / charts
• VLookups
• Pivot Tables

4 – Prepare to speak about a “Data” project you completed
Even if you are not asked, try to find a way to talk about a data project you have completed either at University, on-line or during work experience. This is an opportunity to show the interviewer that you have experience working on data projects. Talk about the “problem formulation” phase, the data gathering phase, the cleaning phase, the transformation phase, the tools used for the analysis, the techniques you used for the analysis and the outcome of the project.

5 Bonus tip – Link all your answers with data related skills / tasks
Since you cannot possibly prepare for all possible questions, especially the ones about your previous work experience, you will need to make sure that you link all your answers to data related skills. For example, if the interviewer asks you to tell him about your work experience, make sure you flash out skills like communication skills, management skills, speak about the analytical tasks you were performing daily and the related tools like Excel. Don’ just say “I used to work as a “barman” and my job was to serve drinks. Expand on data related skills. I have made a video where I speak about the data related skills (link in the description).

Data Analytics Course Link: http://ipidata.teachable.com/
Promo: “First100” for $50 off

Excel Tutorial Links:
a. https://www.youtube.com/watch?v=RbG8c-nT3mU&feature=youtu.be
b. https://www.youtube.com/watch?v=2XgxBvHvgFY&feature=youtu.be
c. https://www.youtube.com/watch?v=4lvZfcauM-M&feature=youtu.be

SQL Tutorial Links:
d. https://www.youtube.com/watch?v=SlFPgggt5_4
e. https://www.youtube.com/watch?v=E0HvPk_Q5aU
f. https://www.youtube.com/watch?v=Yy-ykWlvwAM

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Source. First Published on YouTube

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