Learn about five predicted Influencer Marketing trends in 2020 and what you can do to benefit your business by taking advantage of them to increase sales and optimise your new or existing Affiliate Program.
Influencer Marketing Trends for 2020
00:05 – Influencers – It will be harder to work on a non-paid post basis as more influencers join platforms where advertisers have to pre-pay, lifestyle relationships will be key to avoiding pre-payment
1:22 – Investment – Expect higher investment in Influencer Marketing and higher prices to work with them, mitigate this by building lifestyle relationships
2:14 – Fraud – As investment rises so will the risk of fraud, invest in a solution or a commercial that mitigates the risks
3:35 – Regulation – Expect regulators to clamp down on how Influencers operate and be aware that brands are liable for how their Influencers behave. Make sure you are up to date on regulation.
4:59 – Platforms – Brands should be on the lookout for the next big social platform and should aim to be first to any emerging Influencer Marketing opportunities
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