Why influencer marketing is more than just the influencer

Why influencer marketing is more than just the influencer

In the past, creators have been used for their ability to build communities and to reach and engage large yet targeted audiences. While this is still very much happening, creators are more than ever, also being recognised for the high quality of the content that they create.

Often, creators are able to generate content that is on par with that which a brand could create, and in the current climate, at a time when studios and offices are shut and brands are unable to create content in the ways they previously would, influence-led branded content is becoming more and more prevalent. As brands realise that creators can be used for so much more than their follower count and influence, branded content is the new craze in the realm of influencer marketing.

Here, we’re taking a look at why so many brands are choosing to work with creators to generate branded content on a more long term basis, especially in the current climate.

Many creators can work, even when you can’t

During the current global coronavirus crisis, studios and teams cannot work together as they ordinarily would. This makes it extremely difficult for brands to create quality content that is required for marketing campaigns. Without finding an alternative to produce branded content, brands will struggle to maintain the quality and quantity of content that they need to keep their social presence alive. It goes without saying that this is essential for all brands during this turbulent and crazy time, as people are looking for content to engage with more than ever.

Content creators are specialists in generating content that resonates with the people that brands are trying to reach, and they have the capability and capacity to create this branded content in times when the brand may not be able to. Additionally, many creators are accustomed to creating content from their own homes. Some have studios in their houses, while others specialise in producing content using digital applications or even stock imagery.

The situation we currently find ourselves in, therefore, may not be unusual for many creators; in fact, it may be very typical. While everything is up in the air, we would encourage brands to seek out those whose working lives may have been slightly less toppled – content creators.

Creators are masters of content creation

Many content creators these days have a creative talent that could see them work for big agencies or in-house in creative roles. Many of them have chosen to become creators for the freedom and lifestyle that it affords them. In this sense, creators can often be the most talented individuals to generate content for your brand. Brands should start viewing creators beyond the usual stereotypes.

Many creators are established artists, photographers, graphic designers, etc who have chosen to showcase their talents via digital mediums instead of, or as well as, pursuing paths that are considered to be more traditional. For this reason, working with creators to generate branded content often means that your brand benefits from the best content on the market, created by top talent.

Creators know what a brand’s target audience want

Content creators are experts at understanding their audience; they have built strong communities who are fully engaged with their content, and they know exactly what that audience wants to see. This knowledge comes from years of interacting with their followers, as well as experimenting with different kinds of content as their following has grown, and as a result they know exactly what works and what doesn’t. Interestingly, 80% of respondents in a recent survey said that influencer-generated assets performed the same or better than brand-created assets.

Creating branded content assets with a creator on board means that brands also get their expertise and input regarding the kind of content that the brand’s target audience wants to see. This is a unique perspective that many brands will struggle to ascertain. Thus, for brands, working with content creators as part of their wider marketing mix, or even within their creative team, can add a huge amount of value.

You’ll be able to repurpose the content

Engaging content creators to produce branded content for your brand can save a lot of time and money. Brands are able to repost or repurpose creator content for their own marketing initiatives. This may be on social media; on their own social channels or in social ads, for other digital channels; for instance, for use on their own website or on banner ads, or for use outside of digital – for instance, on billboards, in magazines, or on a TV ad (although these mediums may be less relevant currently).

This ability to repurpose premium content often means that marketers can save budget by creating branded content with a creator. According to a recent study, 41% of marketers said they have saved budget on content creation by engaging creators. On top of that, repurposing the content allows you to use the feedback that you’ve already received from the audience to tailor the campaign to specific segments of your audience.

This kind of trial and error tactic works well when repurposing content and can give a brand more detailed information on their audience. It should be noted that usage rights must be agreed with the creator, before the campaign, as part of the campaign contract. How do I work with influencers to create branded content? Working with content creators to create branded content needn’t be hard.

We’re currently working with some of the biggest global brands to create amazing content at a time when their teams are unable to create the content themselves. With our verified and trusted community of creators, we’ll be able to pair you with the talent that can generate branded content and assets for your channels. Get in touch today to learn more about working with Influencer to create branded content that resonates with your target audience.

Ben Jeffries, CEO & co-founder, Influencer


This article was written by Ben Jeffries from The Drum and was legally licensed through the NewsCred publisher network. Please direct all licensing questions to [email protected].

This content was originally published on Source link, we are just re-sharing it.

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day in the life: nano influencer + instagram marketing tips for 2020| Vlogmas day 19

day in the life: nano influencer + instagram marketing tips for 2020| Vlogmas day 19

day in the life: nano influencer + instagram marketing tips for 2020| Vlogmas day 19
Sharing the life of an INSTAGRAM nano influencer. Wondering what that is? CLICK THIS VIDEO!

🎄VLOGMAS 2019 🎄

🛑Follow me on Instagram 🛑


🛑SUBSCRIBE!!! It’s free .. no seriously

🛑WELCOME TO CkaysLife!

My name is Chauna. On my channel you’ll see vlogs of my daily life, travel vlogs, beauty focused on skincare , & fashion related videos.
Thanks for stopping by and I hope you enjoy!


For partnership, collaboration, or gifting inquiries, please email:

[email protected]

🎥Camera used: Canon g7x mark II & iPhone 8
💻Editor: IMovie, Inshot & Canva app (thumbnails)



Disclaimer: This video is not sponsored. Some links above may be affiliate links. All thoughts are my own.



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Creare Campagne di Influencer Marketing che funzionano! - Valerio Italia

Creare Campagne di Influencer Marketing che funzionano! – Valerio Italia

Siete un grande Brand, un’attività locale o dei Marketers? Le vostre campagne di Influencer Marketing per essere efficaci dovranno essere ben studiate e seguire una strategia. Partendo da Framework validi vediamo cosa funziona.



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How to use Influencer Marketing for B2B brands with Yasmin Vantuykom I eFluenz I The Chaos Show Ep 5

How to use Influencer Marketing for B2B brands with Yasmin Vantuykom I eFluenz I The Chaos Show Ep 5

How to use influencer marketing to build your B2B brand? Yasmin Vantuykom, Founder & CEO of eFluenz joins the Chaos show.

How is B2C influencer marketing different than what they call Opinion leader marketing in B2B? How could you become an influencer yourself?

– what type of influencers to use for awareness or for conversion
– what is influencer media
– what is the difference between B2C and B2B influencer
– how can you become an influencer yourself
– What is next on the roadmap

if you want to work with influencers or want to become one, check out

► Subscribe to My Channel Here http://bit.ly/michaelhumblet_yt

Michael Humblet is obsessed with designing, building and scaling sales engines and founder of Chaomatic.com and Schoolofsales.org , focused on unlocking & maximizing revenue growth trusted by over +230 companies. He is a seasoned sales strategist who served in different Sales Leadership functions. Michael Humblet is the host of The Sales Acceleration Show, the leading sales and marketing focused Q&A show on how to accelerate and scale your business.

More resources if You’re Ready to Go Deeper:


Company: http://www.chaomatic.com/
Facebook: http://www.facebook.com/chaomatic
Linkedin: http://www.linkedin.com/in/michaelhum
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Twitter: http://www.twitter.com/Humbletm
Slideshare: http://www.slideshare.net/MichaelHumblet

🎥Filmed and edited by The House Of Spark: https://www.thehouseofspark.com/


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A Message For Content Creators social media marketing influencer marketing video marketing

A Message For Content Creators social media marketing influencer marketing video marketing

This Message is For Content Creators who have a hard time just like my self trying to find their niche best advice i can give is pick up the camera and hit record never know what amazing content is build how to grow on YouTube 2020 content marketing smma social media marketing influencer marketing digital marketing trey cockrum video marketing


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In this video I share how to become an influencer in 2020! If you’ve wanted to start a career as an influencer now is your chance! The best part of being an influencer is that you can work from home and make money online. I feel so lucky to be able to call this my job, and I know you can do it too! Leave me a comment below if you want to become an influencer in 2020 🙂



[email protected]




Endless Dreams by ASHUTOSH https://soundcloud.com/grandakt
Creative Commons — Attribution 3.0 Unported — CC BY 3.0
Free Download / Stream: https://bit.ly/endless-dreams
Music promoted by Audio Library https://youtu.be/2ukfjWqoHr8

#becomeaninfluencer #makemoneyonline #howtobeaninfluencer


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Influencer Marketing Buch Update Januar 2020 und Klartext zur kontroversen Diskussion.

Influencer Marketing Buch Update Januar 2020 und Klartext zur kontroversen Diskussion.

Link zu meinem Buch bei Amazon: https://amzn.to/2NuQ3Ks
Dann hier noch Infos zur genannten Studie und der Link: The State of Influencer Marketing 2019, veröffentlicht: Dezember 2019
Die Datenanalyse-Plattform Klear hat in einer neuen Studie herausgefunden,
dass die Zahl der Werbeposts auf Instagram, im Vergleich zum Vorjahr, um fast 50 Prozent gestiegen ist. Rund 3 Millionen Beiträge wurden 2019 auf Instagram mit dem Hashtag #ad als werblich gekennzeichnet. Die Relevanz von Influencer-Marketing nimmt auf Instagram also immer mehr zu.
Quelle: https://klear.com/state-of-influencer-marketing

✅ Mein Blog: https://www.lammenett.de/e-business-e-commerce-online-marketing-blog
✅ Mein Newsletter: https://www.lammenett.de/danke-dass-du-dich-fuer-meinen-newsletter-interessierst


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Crush your marketing in 2020 | The Influencer Project Business Tips

Crush your marketing in 2020 | The Influencer Project Business Tips

Chasing the next big platform, or next big marketing trend? I believe this are the 3 key factors to crush your marketing this year. 💪 This is something so fundamental, yet so many people miss.. 👇

#Marketing #LinkedIn #TheInfluencerProject

The Influencer Project is a proven B2B lead generation strategy that connects, engages, and converts. Ready to generate more leads and convert more business?

Learn more here: http://www.theinfluencerproject.com

– Like The Influencer Project on Facebook: http://bit.ly/2l9ELhK
– Follow The Influencer Project on Youtube: http://bit.ly/2le4qWl
– Join the Influencer Boardroom Group here: http://bit.ly/2yWl5Wo

– Join Us Inside Our Pitch Free Private Training: We’ll show you the profile optimisation secrets and how to connect with prospects, engage with and convert new clients, and amplify your business on LinkedIn: https://bit.ly/TIPWebinar

– Grab a free copy of our book: It’s the roadmap to connecting with prospects, engaging with and converting new clients, and leveling up your consulting business: https://bit.ly/TIPEbook

Discover the proven B2B approach that generates more leads and opportunities to grow your business.

► Do you use LinkedIn to GROW your business?
Your ability to influence and engage your marketplace is your competitive advantage in growing your business. We work with consultants, advisors, and business owners to create Million Dollar LinkedIn profiles that drive EXPONENTIAL business growth.
Click here ☛ https://theinfluencerproject.com/

► What do you need help with?

✔️ LinkedIn for Business Growth
✔️ LinkedIn Lead Generation
✔️ LinkedIn Sales
✔️ LinkedIn Marketing
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► What is our offer?

► The Book
Get access to the business owner’s guide to exponential growth – a road map for how LinkedIn can drive remarkable results for your consulting or advisory business.
Click here ☛ https://theinfluencerproject.com/tip-

► The Training
Join us for a ‘No Pitch’ Private Training and discover how you can set up your LinkedIn profile to start generating an extra 2 – 3 warm leads a day.
Click here ☛ https://theinfluencerproject.com/priv

► The Programs
Access the exclusive 6 step LinkedIn Influence Business Program and get direct access to Andrew, Rana and The Influencer Project Team as you work through the strategy at your own pace.
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Discover a LinkedIn strategy to generate daily leads and opportunities and QUICKLY scale your business to $10k per month.
Click here ☛ https://theinfluencerproject.com/fast

► Want to know more?
Call: ✆ 0411 686 071
Visit: ☛ https://theinfluencerproject.com/


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GRIN Makes Your Influencer Marketing More Efficient

GRIN Makes Your Influencer Marketing More Efficient

“This is just the tool that’s going to help you do things ten times faster, ten times more efficient, and make it so you actually have less resources doing more work,” Ethan Frame from MVMT says of GRIN’s influencer marketing software.

With “so many nuances to influencer marketing” making it a success, managing all the details can quickly eat up time and resources from a marketing team.

The ambition to scale an influencer marketing program accompanies a cry for efficiency. GRIN’s influencer management platform is a comprehensive suite with the intuition and agility to meet the challenges of an influencer program.

The following is an excerpt from an interview with Ethan Frame, Senior Manager of Influencer Marketing at MVMT.


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