Mobile Marketing Trends in 2020 - All You Need To Know (NEW RESEARCH!)
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Mobile Marketing Trends in 2020 – All You Need To Know (NEW RESEARCH!)



Getting familiar with mobile marketing trends in 2020 will give you an edge over your competitors. Plus, you’ll be able to create a killer mobile marketing strategy that can take your business to a new level.

In our blog post we’ve covered most important Mobile Marketing Trends in 2020:

– Voice Search
– Voice Search Optimization
– Voice Activated Ads
– Artificial Intelligence
– Chatbots
– Augmented Reality
– Social Commerce

We’ve also covered what Industry Leaders such as Jonathan Kay (Apptopia), Daniel Peris (TheTool.io), Ionut Ciobotaru (PubNative), Fouad Saeidi (App Growth Network) have to say and their Statements about Mobile Marketing Trends in 2020.

You can read the full blog post here: https://www.blog.udonis.co/mobile-marketing/mobile-marketing-trends-in-2020

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Keywords Research Pro Tips: SEO+Content Marketing Course 2020 In Hindi |Lesson 5| Result Guaranteed
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Keywords Research Pro Tips: SEO+Content Marketing Course 2020 In Hindi |Lesson 5| Result Guaranteed



Welcome guys:
Keywords Research Pro Tips: SEO+Content Marketing Course 2020 In Hindi |Lesson 5| (Result Guaranteed)
This is lecture 4 of our SEO + Digital Marketing 2020 course ,It is very important lecture so don’t Skip this video please watch it completely ,in this Lecture we will discuss about pro Tips for Keywords Research, keywords research for amazon affiliate , Queries types etc with free methods technique ,
And if you follow these guidelines you will guaranteed gets lots of traffic and sells,
so it will be very informative for you if you want your website to rank fast.

Lecture about Basics of Keywords research : https://youtu.be/DbHxkfsBeCk
Lecture about KGR Technique:
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So stay connected with us..

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Advance keyword research for SEO in 2020 ( WITH PROOF)
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Advance keyword research for SEO in 2020 ( WITH PROOF)



In this guide you’ll learn what is keyword research,why it is important for SEO and 5 best ways to do advance keyword research for seo.

Tools: http://bit.ly/toolsapp
keyword revealer: bit.ly/keywordrevealr

My Complete Amazon Affiliate marketing course in Urdu/Hindi Language:
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✅ Website: https://ismailblogger.com/affiliate-marketing
✅ Resources: https://ismailblogger.com/resources/
✅ Facebook Group: https://www.facebook.com/groups/pakbloggersworld

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#keywordresearchforseo #keywordresearch #advancekeywordresearch

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Keywords Everywhere Tutorial: Keyword Research for SEO in 2020
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Keywords Everywhere Tutorial: Keyword Research for SEO in 2020



keywords Everywhere Tutorial video was made for the purpose to help you in finding the best keywords without spending much time.
in this keyword research video you will get how i choose the low difficulty keywords for amazon affiliate blogging.
KGR SHEET: https://bit.ly/31IXZ0C
Click on file and make a copy.

complete course : https://www.youtube.com/watch?v=iKIO7_sZlnE&t

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100% Free Keyword Research Tool For SEO 2020 | Keyword Everywhere Alternative
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100% Free Keyword Research Tool For SEO 2020 | Keyword Everywhere Alternative



Namaskaar Dosto,
In Today’s Video, I Am Going To Talk About The Free Keyword Research Tool Which Is 100% Free. This Keyword Research Tool Is An Alternative Of Keyword Everywhere.With The Help Of This Tool, You Can Seo For Free And Get Your Posts Or Videos Ranked On The First Page Of Google.

Check Out My WordPress/Blogger Website Tutorials in Hindi:
Click Here to Watch https://www.youtube.com/playlist?list=PL3cnmk_oIs_htD-UBvP9GB-7jH6fTBoIU

Follow Me:
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Disclaimer: The Video Content has been made available for informational and educational purposes only. We don’t support any illegal activities. Here Some of these links go to one of my websites and some are affiliate links where I’ll earn a small commission if you make a purchase at no additional cost to you.

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Suman arya
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Informational keyword Research: Advance Keyword Research for SEO 2020
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Informational keyword Research: Advance Keyword Research for SEO 2020



Informational keyword Research: Advance Keyword Research for SEO 2020
Complete Amazon Affiliate Marketing Course:

✅Youtube: http://bit.ly/unbsuccess
✅ Website: https://ismailblogger.com/affiliate-marketing
✅ Resources: https://ismailblogger.com/resources/
✅ Facebook Group: https://www.facebook.com/groups/pakbloggersworld

______________/Connect On Social Media_____________
► Facebook:➜ https://facebook.com/ismailblogger
► Instagram:➜ https://instagram.com/ismailblogger
► Twitter:➜ https://twitter.com/ismailblogger
► Website:➜ http://ismailblogger.com/
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Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in the favour of fair use.

#amazonaffilitemarketing #nicheblogging #ismailblogger

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How to Go Deeper with Keyword Research: Go-to Tools & Techniques
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How to Go Deeper with Keyword Research: Go-to Tools & Techniques


What do real customers search for?

It seems like a straightforward question, but once you start digging into research and data, things become muddled.

A word or phrase might be searched for often, yet that fact alone doesn’t mean those are your customers.

When you also factor in voice search and intent, it makes the entire keyword research process even more complicated.

While a paid search campaign will give us insight into our “money” keywords – those that convert into customers and/or sales – there are also many other ways to discover what real customers search.

As someone who is in the SEO trenches, I have the responsibility to get traffic to my clients’ websites.

But that’s not the only responsibility.

If you have been in SEO for even a minute, you know the questions that come up:

  • How does that traffic play into our ROI?
  • Are those visitors converting?

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In SEO, you still experience the burden of getting visitors who will turn into leads, customers, or sales.

That is where this deep keyword research process can help you.

Keyword Evolution

We are in the era where intent-based searches are more important to us than pure volume.

As the search engines strive to better understand the user, we have to be just as savvy about it too, meaning we have to know a lot about our prospects and customers.

In addition, we have to consider voice search and how that growth will impact our traffic and ultimately conversions.

Most of us are already on this track, but if you are not or want to sharpen your research skills, there are many tools and tactics you can employ.

Below are my go-to tools and techniques that have made the difference between average keyword research and targeted keyword research that leads to interested web visitors.

1. Get to Know the Human(s) You’re Targeting

Knowing the target audience, I mean really knowing them, is something I have preached for years. If you have read any of my past blog posts, you know I’m a broken record.

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You should take the extra step to learn the questions customers are asking and how they describe their problems.

In marketing, we need to focus on solving a problem.

SEO is marketing. That means our targeted keywords and content focus should be centered on this concept.

An analysis of the audience can help you get to know the human(s) you’re targeting. It makes your keyword research more personal and relevant.

Read more: How to Know Your Audience to Master Your Marketing Campaigns

2. Go Beyond Traditional Keyword Tools

I love keyword research tools.

There is no doubt they streamline the process of finding some great words and phrases, especially the tools that provide suggested or related terms that help us build our lists.

Don’t forget about the not-so-obvious tools, though.

Demographics Pro is designed to give you detailed insights into social media audiences, which in turn gives you a sense of who might be searching for your brand or products.

You can see what they’re interested in and what they might be looking for.

It puts you on the right track to targeting words your customers are using versus words your company believes people are using.

You can also view competitors and other brands’ audience information on Followerwonk, which provides a word cloud to show you what users include in their bios (i.e., keyword opportunities):

Followerwonk screenshot

You can glean similar data about your prospective customers by using a free tool, Social Searcher.

It’s not hard to use – all you have to do is input your keyword(s).

You can also select the source and choose the post type.

You can see recent posts, users, sentiment, and even related words.

The following is an example of a Social Searcher report:

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Social Searcher screenshot

Pro Tip: let’s say you want to create and optimize videos for certain keywords.

This tool allows you to filter by YouTube so you can see what is already out there and get insight into how you might optimize your videos.

Another great tool is Seed Keywords.

It is especially helpful if you are struggling with your keywords.

This tool makes it possible to create a search scenario that you can then send to your friends.

It is especially useful if you are in a niche industry and it is hard to find keywords.

Once you have created the search scenario, you get a link that you can send to people.

The words they use to search are then collected and available to you.

These words are all possible keywords.

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How to Go Deeper with Keyword Research: Go-to Tools & Techniques

3. Determine Trends

To capture relevant and timely traffic, you need to identify trending keywords.

For instance, if you are optimizing a website that has seasonal products or services, you need to know what people are searching for and when.

During the COVID-19 pandemic, there were all types of keyword trends that were beyond the obvious words and phrases.

As an example, people were searching for information to avoid weight gain and how to move a team to a virtual environment.

Google Trends is the best source to locate this information.

Be sure to filter by date and even location, if applicable.

4. Dig into Intent

Once I get a feel for some of the keywords I want to target, it is time to take it a step further.

I want to know what type of content is ranking for those keywords, which gives me an idea of what Google, and the searchers, believe the intent to be.

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For the sake of providing a simple example (there are many other types of intent that occur during the buyer’s journey), let’s focus on two main categories of intent: buy and know.

How has the competitive landscape changed?

Find out if your competitors secured their market positions in recent months.

Let’s say I’m targeting the term “organic coffee:”

Organic coffee google search

Based on what is in results, Google believes the searcher’s intent could either be to purchase fair trade coffee or to learn more about it.

In this case, the page I am trying to optimize can be targeted toward either intent.

Here’s another example:

Safe weed removal Google search

In this scenario, if I was targeting the keyword, “safe weed removal,” I would create and/or optimize a page that provides information, or in other words, satisfies the “know” intent.

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There are many tools that can help you determine what pages are ranking for your targeted keywords, including SpyFu, SEMrush, and Ahrefs.

You would simply click through them to determine the intent of the pages.

5. Go from Keywords to Questions

People search questions.

That’s not newsworthy, but we should be capitalizing on all of the opportunities to answer those questions.

Therefore, don’t ever forget about the long-tail keyword.

Some of my favorite tools to assist in finding questions are:

  • AnswerthePublic.
  • Question Analyzer by BuzzSumo.
  • AlsoAsked.com.

AnswerThePublic uses autosuggest technology to present the common questions and phrases associated with your keywords.

It generates a visualization of data that can help you get a better feel for the topics being searched.

With this tool, you get a list of questions, not to mention other data that isn’t depicted below:

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Answer The Public screenshot
The Question Analyzer by BuzzSumo locates the most popular questions that are asked across countless forums and websites, including Amazon, Reddit, and Quora.

If I want to know what people ask about “digital marketing,” I can get that information and sort by question type:

Buzzsumo screenshot

AlsoAsked.com is another tool that helps identify questions.

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It is based on Google’s People Also Ask data.

The tool provides insight into long-tail searches – the relationships between topics and questions.

Below is an example of what you might see on AlsoAsked.com.

Also Asked screen shot

Final Thoughts

New techniques and tools are always helping make our jobs easier.

Your main focus should be on how to get customers to your website, which is done by knowing how to draw them in with the right keywords, questions, and content.

More Resources:

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Image Credits

Feature Image: xanya69 / Depositphotos
All screenshots taken by author, April 2020





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A Disruptive Change We Need [New Research]
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A Disruptive Change We Need [New Research]




Content Management and Strategy: A Disruptive Change We Need [New Research]









































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Research shows that users desire a sense of normalcy from brands
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Research shows that users desire a sense of normalcy from brands


It’s remarkable how quickly a ‘new normal’ can embed itself in our culture and in our lives. Humans are clearly very adaptable, as within little over a month we’ve dramatically changed the way we live and, largely, settled into it.

But the deluge of depressing and tragic news is one thing we all struggle to get accustomed to, and this new research from Twitter suggests that many people want other content to consume, content that for a moment allows us to forget about the fear and uncertainty of the global coronavirus pandemic and instead explores the mundane, nice things in life – cocktails, modern art, penguins, beer, books, and cookies.

In fact, 64% of respondents said that brands should continue advertising their products as normal, while 52% of them said that this content helped give them a sense of normality in their own lives.

However, a huge 93% of respondents agreed that the tone needs to change, which means that as brands we need to find a way to operate in this new atmosphere of sickness and death. Not something you’ll find in your corporate social media policy handbook.

Some companies have thrown in the towel and simply shut down, not seeing a way to adapt their tone to this harsh new reality (a missed opportunity for a furniture brand, while rival West Elm were cleverly offering Zoom backgrounds).

When asked what brands should be doing in social media during the COVID-19 crisis, the themes that came up were supporting front-line staff (82%), supporting vulnerable people in their community (86%), providing reliable, accurate information (89%) and showing acts of kindness (74%).

People see brands as being in a unique position where they can step up, and direct considerable resources to help in a crisis as with DFS in the above tweet, donating sofas to healthcare facilities.

New rules for a new era

There’s clearly a coronavirus-era social playbook emerging here. New rules that have sprung up organically in reaction to this unexpected crisis, but that are becoming set in stone. As more brands play that way, it sets consumer expectations which in turn solidifies these ad hoc rules further.

Look at your industry and how the big players are adapting. Look outside to the bigger consumer sectors. What new language and conventions are forming?

The playing field is level and empty

While now is not the time to be opportunistic, the fact remains that it’s become pretty quiet out there on the ad platforms, for most industries anyway. Expedia, one of the internet’s biggest ad spenders said this week that they usually spend $5 billion a year on ads, whereas their 2020 bill will be less than $1 billion.

Recent research from Gupta Media found that the average CPM on Facebook has sunk below $2 for the first time in the company’s history. It’s just a lot less competitive out there, and for lots of reasons now is not the time to disappear from your customers’ lives.

Keep advertising, change the tone

While many marketers are delaying campaigns, even product launches, there’s an argument for keeping some ‘always-on’ inventory live to remain present in your customers’ lives (if you’re still operational of course).

Think about how you can creatively adapt your tone to celebrate your brand, keep the audience entertained and provide value in their lives.

As the Twitter research suggests, people want brands to be there, whether it’s to offer support and positivity or simply to distract from late night doom-scrolling.

Dominic Cook, co-founder and co-CEO, 33Seconds

// Featured in this article

33Seconds

33Seconds work with Startups, Fast-growth companies & Forward-thinking brands

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Latest Research for Web Designers April 2020
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Latest Research for Web Designers April 2020


Although life hasn’t returned to normal yet, the web design and marketing space doesn’t seem to have been too badly disrupted — at least not with all the new research and surveys floating around. And thank goodness for that. If we can maintain some semblance of normalcy, I think we’ll all get through this crisis in good shape.

In today’s roundup of the latest research for web designers, we’re going to look at a variety of topics, from 2020 holiday shopping predictions to missed opportunities in SEO.

 

Retail Experts Predict Huge Uptick in E-commerce Holiday Sales

Shelley E. Kohan wrote a piece for Forbes entitled, “Coronavirus Fears May Drive U.S. E-Commerce Sales Beyond 2020 Projections—And Change How People Shop In The Future”.

While all we have at this point are guesses about when the coronavirus crisis will end and what will happen to the global economy as a result, Kohan has a really interesting data-backed theory. It goes like this:

During the holiday season, there’s a noticeable increase in e-commerce sales. Because of the concentration of buying activity throughout the season, consumers become accustomed to this way of shopping, which is why e-commerce sales activity often remains high even as we move into non-holiday months.

Principal analyst of eMarketer Andrew Lipsman explains:

During the holiday, a time with more concentrated buying activity, consumers spend more online creating a step-change, meaning the consumer may not return to past behavior.

Because of the quarantine and self-isolation orders around the globe right now, consumers are buying far more online than they have before. And the longer they have to rely on this means of shopping, the more comfortable they’re going to become with it.

So, while predictions of holiday e-commerce sales might have been modest for 2020 prior to the coronavirus, that could easily change.

What Can Web Designers Do About This?

If Kohan’s and Lipsman’s theories are correct, e-commerce shopping is going to soar this fall/winter. So, it would be a good idea to start working with your clients now who plan on capitalizing on the holiday shopping season.

It wouldn’t be a bad idea either to start helping clients prepare for the end of the crisis. For businesses that have slowed down or stopped altogether, they might be becoming complacent, just waiting for demand to return. Instead, they should be working on a plan to hit the ground running the second things start to pick up — and you should be right there with them to ensure their site is ready for it. That could mean preparing their web hosting for a surge in traffic, redesigning the homepage for summer sales, or helping them digitize more of their business now that consumers have become accustomed to doing stuff online.

 

Experian Survey Reveals Data Breach Fears

A recent Experian survey shed some light on the state of cybersecurity, why businesses fear data breaches, and what they’re doing about it.

In 2019, data breaches were on the rise with 63% of organizations reporting the loss or theft of a thousand records or more.

And as security breaches become more prevalent, companies are losing faith in their ability to fight off an attack. Of those surveyed, only 23% believe their business is protected from email phishing attacks and 20% believe they’re protected from ransomware.

As for what they’re doing to protect their organizations, a lot of the focus is on securing their physical infrastructure:

  • 73% audit their physical security measures
  • 69% do background checks on employees and vendors
  • 57% do third-party cybersecurity assessments
  • 49% have cybersecurity insurance

What’s surprising is a lack of concern or attention paid to their websites and data captured there (at least in terms of this survey).

What Can Web Designers Do About This?

If you know that security is a primary concern for business clients, make it part of the early conversations you have with prospects. Lay out the facts about digital security. Then, make sure your proposal includes a plan for fortifying their website from security breaches.

Even if their focus is on the physical protection of company data, they’ll appreciate you bringing the risks of a digital breach to their attention. And if you’re looking for ways to stabilize your income, this would nicely open the doors to a new opportunity selling website support and maintenance.

 

HubSpot Research Reveals a Gap in Technical SEO

A recent survey from HubSpot research reveals how many companies are using SEO and what kinds of technical SEO, specifically, they’re using.

According to the report, 63.57% of organizations actively invest time in optimizing their web presences for search.

While it’s good to know that many businesses are taking SEO seriously, it’s unnerving to see how few of them have made technical SEO a priority.

According to the survey, companies employ the following technical SEO tactics:

  • 24% optimize for speed
  • 23.5% optimize for mobile
  • 23% localize their websites
  • 14% do keyword strategy
  • 11% create content clusters
  • 2% have a backlinking strategy

If search rankings are so important to companies, why aren’t they investing more time in these necessary optimization tactics? Is it a lack of education on the benefits of technical SEO or is it that their dedicated SEO doesn’t know how to implement them?

What Can Web Designers Do About This?

The first thing web designers need to focus on is the fact that less than two-thirds of companies are spending time on SEO. That alone poses an opportunity for designers to get in there and start educating prospects and clients on the benefits of SEO.

This will then enable you to introduce yourself as part of the solution. You might not be an SEO expert in terms of content, but you’re certainly an expert in terms of mobile responsiveness, performance, accessibility, and tagging.

If technical search optimization isn’t currently part of your web design checklist, it should be (at least for clients who understand and appreciate the value of technical SEO).

 

Wrap-Up

What’s so great about this research is that all of it points to greater opportunities for web designers. While the world might be feeling scared, isolated, and hopeless right now, there’s still work that needs to be done. And there’s a lot you as web designers can do to keep businesses afloat amidst all this uncertainty and ready to hit the ground running once we return to a normal pace of life again.

 

Featured image via Unsplash.



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