WordPress SEO Tutorial: Keyword Research Based Content Marketing 2020

WordPress SEO Tutorial: Keyword Research Based Content Marketing 2020

Hello WordPress enthusiasts and welcome to a new episode about SEO.

I think this is my first video on this channel about search engine optimization, even though I have been using this strategy for a long time on my blogs.

My name is Robert and in this video, I will show you 7 easy steps to prepare your blog posts for success in 2020.

This is the exact step by step method I use as WordPress SEO to increase the chance of getting free and targeted traffic.

Step 1: Keyword Research Tool 1:04
Step 2: SEO Plugin 5:18
Step 3. SEO Friendly Links 6:01
Step 4: Optimized Title and Permalink 6:26
Step 5: The Structure of Your Article 7:39
Step 6: SEO Friendly Images 8:38
Step 7: Internal Links 9:58

One more thing before moving on is to make sure you subscribe to this channel and ring the bell to get notified when future videos will be published.

Are you using any keyword research tool for inspiration and search engine optimization?

Put this video on pause, leave a comment below with your preferred tool, and then come back to discover the tool I use almost every day, not only for my blog posts but for everything I create online.

Tools and resources mentioned in the video:


Check out more videos with new WordPress plugins:

Episode 1: https://youtu.be/BuCELOze71A
Episode 2: https://youtu.be/N-nm5VR22E0
Episode 3: https://youtu.be/An3IRUCjGUE

Full WordPress website tutorial with Neve & Elementor: https://youtu.be/14wZnomo4io

Great resources and tools for WordPress:

🖥 Professional WordPress hosting from Siteground, with discount* – http://bit.ly/WPHostingOffer
⚙ Elementor: http://bit.ly/DownloadElementor

📸 Stock Photos: https://mystock.themeisle.com/
🔆 Free Icons: https://themeisle.com/free-icons/
💡 Domain Wheel – https://domainwheel.com/
⌛ Image optimization service by Optimole – http://bit.ly/Optimole

🔧 Orbit FOX – http://bit.ly/OrbitFOX

Keep in touch:

Our website → https://themeisle.com
Our blog → https://themeisle.com/blog/
Our Facebook page → https://www.facebook.com/themeisle/

*Affiliate Disclosure: Some of the links above are affiliate links meaning we may earn a commission if you click through and make a purchase. However, this does not generate an additional cost for you.

#WordPress #SEO #Themeisle


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The Latest Research for Web Designers, March 2020

The Latest Research for Web Designers, March 2020

While it’s important to know about the latest research and surveys impacting web design, I think it’s just as important to stay informed about news that may affect your work as a designer.

As such, this roundup of the latest research for web designers includes a mix of reports along with some news and facts about something that people are talking about all around the world: the coronavirus.


A Better Lemonade Stand Analyzes the Best Remote Working Locations

With the help of Nomad List, A Better Lemonade Stand has aggregated a list of the 20 best places to work remotely.

While finding a place to live can be a very subjective matter (for instance, some people prefer colder locales or warm ones), this list takes into account factors that can have a serious impact on the work of a freelancer. For example, this is why Auckland, New Zealand ended up taking the #1 spot for remote work:

Latest Research for Web Designers - Nomad List ranking for Auckland New Zealand

The other cities to round out the top 10 are:

  • Bengaluru, India
  • Budapest, Hungary
  • Buenos Aires, Argentina
  • Chiang Mai, Thailand
  • Dubrovnik, Croatia
  • Hanoi, Vietnam
  • Ho Chi Minh, Vietnam
  • Krakow, Poland
  • Lisbon, Portugal

I’d argue that it’s high scores on factors like the following that make them the best spots to work remotely from:

  • Cost
  • Internet speed
  • Free wifi in the city
  • Places to work from
  • Walkability
  • Happiness score
  • Quality of life

If you’ve been considering a move and you want it to not only be a place you love but that’s good for your business, one of these nomad-friendly spots might fit the bill.


Hubspot Gives Us a Comprehensive Look at the State of Marketing

As always, there’s almost too much information to digest in Hubspot’s annual State of Marketing report. But that’s not going to stop me from highlighting the points you can use to bring more money into your business:

Website Upgrades Needed

According to the survey, 63% of respondents are looking to upgrade their websites in 2020. If you have experience in and enjoy doing website redesigns, hop on this opportunity as soon as you can.

Maintenance Pros Wanted

Sometimes it’s not the design that needs to be tweaked. Rather your clients would benefit from a technical tune-up along with ongoing maintenance.

When asked which tactics have been the most beneficial for improving a website’s performance and search ranking, here’s what respondents had to say:

Hubspot State of Marketing - Website Fixes

You could easily create a recurring revenue stream around these maintenance tasks.

Visual-Heavy Content Marketing is a Must

Marketers use a wide variety of content in their marketing strategies:

Hubspot State of Marketing - Content Types

If you’re in the business of building websites, you should also be helping your clients create graphics for the media above. For instance, you could provide ongoing design services for:

  • Blog (and promotional social media) graphics
  • Videos or just video cover images
  • Infographics
  • Templates for case studies, ebooks, and white papers

Just because your job is primarily to build high-converting websites for clients doesn’t mean you shouldn’t be looking for other ways to serve them.


The Coronavirus’s Impact on Freelancers

With so much news about the coronavirus out there, it’s hard to know what to focus your attention. If you’re a freelancer, then these are the statistics and research you should focus on:

Conferences Around the World Are Being Cancelled

Business Insider and the LA Times rounded up lists of conferences that have been cancelled, rescheduled, or restructured because of the coronavirus:

  • Adobe Summit (it’ll be online instead)
  • Facebook’s F8
  • Facebook’s Global Marketing Summit
  • EmTech Asia
  • Shopify Developer Conference
  • Google I/O
  • Google Cloud Next ‘20 (rescheduled as an online event)

And for those of you who work with WordPress, WordCamp Asia was cancelled.

WordCamp Asia Cancelled - Coronavirus

Considering how expensive and time-consuming professional design conferences can be to attend, these cancellations might not be as big of a disappointment to the freelance community. In fact, it might bring a change to the professional conference landscape, with more of them hosted virtually so that it becomes cheaper, more practical, and now safer to attend.

Some Freelance Gigs Are Drying Up

In particular, it’s Singapore’s population of freelancers that are feeling the effects of the coronavirus, according to a report from Vice.

It makes sense. As businesses close down their offices or their operations altogether, the contract workforce who works behind the scenes for them is going to be impacted as well. This is especially problematic for those who build ecommerce and retail websites. With many products manufactured in China (31.3% of all apparel and 37.6% of textiles are manufactured there, for instance), inventories are waning and many retailers are having to wait out the virus to resume operations. 

The Singapore government recently announced plans for its 2020 budget, which included contributing SG$800 million towards curbing the effects of the virus on the country. Additional support is to be given to industries the most severely affected by it as well.

While the country’s budget doesn’t account for freelancers (as I’m sure will be the case in other countries), the freelance community itself is stepping up.

Nicholas Chee, who runs a video production company in Singapore, started a Facebook group for freelancers who’ve been dealing with lost gigs as a result of the coronavirus. It’s called SG COVID-19 Creative/Cultural Professionals & Freelancers Support Group and is giving the freelance community a way to support each other through this crisis.

Web Designers May Be Able To Help Stop The Spread of Coronavirus

It’s not just Facebook groups that are going to help freelancers get through the coronavirus crisis in one piece. According to Dr. Stephanie Evergreen, web designers might actually be able to help slow down or stop the spread of the virus itself.

In an article she wrote for Fast Company, Dr. Evergreen, a data visualization specialist, demonstrates how more eye-catching graphics can better educate the public on what’s going on and what they can do.

For instance, she shares this graphic from the World Health Organization:

World Health Organization - MERS Cases Charts

While it more effectively lays out this data than a wall of text would, it’s not going to do much to capture anyone’s attention.

It’s more important than ever for public health agencies to use data visualization to communicate with the masses, as the public is bombarded with more information each day and in need of a way for the most pressing issues to cut through the noise.

Quantifiable data, instead, should be presented like this graphic from the Florida Department of Health

Florida Department of Health - Influenza Activity map and data

It does both a good job of capturing attention and informing the public of what’s going on.

Bottom line: if your website is tasked with communicating critical data to the public, see if there’s a way you can lend your design skills to it. While a writer can clearly communicate what’s going on, graphics are more likely to grab and hold their attention.



While annual “State of” reports always tend to wind down around February/March, we still have a wealth of data coming in that not only affects your design strategy but your business strategy too.

Keep your eyes peeled for the next edition of the latest research for web designers as we’re sure to see the first quarterly reports come out for design, marketing, SEO, and more.

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How to Use Instagram Stories for Market Research: 5 Ideas for Marketers : Social Media Examiner

How to Use Instagram Stories for Market Research: 5 Ideas for Marketers : Social Media Examiner

Social Media Marketing

Industry Report

In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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How to Use LinkedIn for Competitor Research : Social Media Examiner

How to Use LinkedIn for Competitor Research : Social Media Examiner

Social Media Marketing

Industry Report

In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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7 Free Keyword Research Tools for Content Marketers

7 Free Keyword Research Tools for Content Marketers

7 Free Keyword Research Tools for Content Marketers

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9 Things Marketers Need to Know About Original Research

9 Things Marketers Need to Know About Original Research


In BuzzSumo’s Content Trends report, author Steve Rayson found that authoritative content and original research are the two types of content most likely to get links and shares.

While the web is filled with how-to content on how to create how-to content, there are markedly fewer insights available on how to create original research. 

This is why we teamed up with Mantis Research for the second year to study if and how marketers are using original research. This year we not only looked at the industry as a whole, but we also dug in to understand how marketers are using survey-based research. Thanks to the nearly 650 marketers who participated! 

You can read the full study; but below you’ll find the key takeaways, to get you started. 

In the past 12 months, 39% of marketers published original research 

First off, we wanted to track what percentage of marketers are using original research. To our surprise, we are seeing a slight decline:  Last year, we found 47% of survey respondents published research; but this year, that number came in at 39%. 

While we are not certain why this is, our best guess is that the demographics of our survey have shifted a bit. Last year, 79% of respondents worked for B2B organizations compared to 70% of respondents this year. And, just as we saw last year, the type of business factors into the use of research, with B2B marketers being more likely to use this technique, overall. 

Marketers are confident original research has a positive impact 

Just as we saw last year, marketers are confident in the value of original research. In fact, 94% agree original research elevates a brand’s authority, and almost 9 in 10 of those who used research last year plan to conduct additional research in the next 12 months. 

These findings don’t surprise me too much, as BuzzSumo’s Content Trends report is just one of myriad data points that support the value of research. If you need more help justifying the use of research to your stakeholders, here are 10 tips you might benefit from.  

“You can’t just think like a publisher anymore –– you have to think like a journalist. Be “newsworthy.” Original research often fits the bill because it’s fresh data that’s applicable to your audience without rehashing the same information that’s already out there.”

Amanda Milligan | Fractl | @millanda

Research exceeds or meets the majority of users’ expectations 

While marketers understand the value of research, is research actually producing results? The majority of marketers think so. Our study found that 61% say that research has met or exceeded the majority of their expectations. 

While this finding is useful, I couldn’t help but wonder: what are these marketers are doing differently from those who are less successful? Content Marketing Institute will soon be publishing a post that digs into these differences, but those who are successful with research are doing the following: 

  • Focusing on a goal that matters 
  • Drafting survey questions that will result in a strong story
  • Disqualifying the wrong people from taking your survey  
  • Using survey logic to streamline the experience for survey takers and help you get better data.
  • Using one or more distribution partners to distribute your survey 
  • Publishing their methodology — and including demographic details 
  • Asking others to share their research and/or be quoted
  • Creating more content from their research

Survey-based research is the most common type of research marketers use 

Original research comes in several formats, including survey-based research, qualitative interviews, and the analysis of third-party data. Similar to last year, we found that survey-based research is the most common type of research, with 65% of marketers conducting this type of project. 

We expect this trend to continue as well. Survey-based research is also the most popular type of research among marketers who are considering a research project in the future. 

The vast majority of marketers believe their survey-based research is credible


As mentioned, we decided to dig into the specifics around survey-based research this year, so we also surveyed marketers on how they are executing their projects, as well as their general attitudes about this type of research. 

One finding struck me the most: 92% agreed that their survey-based research is based on credible data. 

Quite frankly, this number is staggering to me. While it’s wonderful to know marketers are confident in their data, this number, quite frankly, indicates that they may be some overconfidence in their current abilities. 

I believe many marketers have the best of intentions when creating research; but, I also believe we can be doing so much better.

For instance, not all marketers are taking advantage of the survey technology out there, as indicated by the finding that 39% of marketers don’t disqualify people from taking their surveys, which means that some of the respondents’ experiences aren’t directly relevant, and they aren’t able to accurately answer the questions. 

Or, consider this: only two-thirds share their methodology. Marketers should always include the demographics details of their survey respondents as well as the timeframe when the research was fielded.



“The two most important ways to bolster credibility are:

  1. Describe research findings accurately. Avoid statements that embody claims the findings and underlying data don’t actually support.
  2. Provide an accurate description of the research methodology used, and include a description of the limitations that come with that methodology.”David Dodd | Point Balance | @gdaviddodd

Research takes time

New this year, we asked marketers how much time their research projects take. Anecdotally, we hear marketers tell us their projects take 2 to 4 months (and Andy Crestodina says his annual blogger study takes 150 hours). As you can see, 2 in 5 marketers report that their survey-based research takes at least 3 months. 

The majority of marketers are collaborating with research 

Also new this year, we asked marketers if they are collaborating with others when they create research, and we found that 7 in 10 are. This is great news! 

The most common way marketers collaborate is by asking others to share and promote the findings; but they are also asking for quotes, partnering with other organizations, and asking others to write about their findings. 

For more details on this area, Andy Crestodina has shared an excellent article on how to find and collaborate with the right influencers

About half of marketers who are currently not using research are considering it 


Not only did we want to understand the experiences of marketers who use research, but we also wanted to hear from those who aren’t currently using the technique. Are they considering it? If so, what do they think the challenges will be?

More than half of marketers are considering research: 39% of marketers are considering using research in the next 12 months, and an additional 14% are considering it but feel it will be more than 12 months before they get started. 

As you can see below, these marketers have mixed feelings about conducting research. While 97% agree that research would elevate their brand authority, only half have buy-in for a project such as this, and even fewer feel they know how to execute this type of project. 

If you want help with your research, check out the 44-page guide from Mantis Research that walks you through the process of executing your survey-based research. 

Quite frankly, publishing your own research doesn’t make sense for everyone. Research takes time, and there are a lot of steps you need to take if you want to publish findings that work well. 

But, for those who do want to invest the time, research can pay dividends. 


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Google Organic

Keyword Research for Your Product Pages: The Ultimate Guide

Search traffic remains one of the major sources of traffic and conversions to any website. Keep your organic search visibility in mind when working on your most important “money pages” (i.e. those that drive direct sales).

In this article I’ll go you through both basic and advanced keyword research tactics for your product pages that will also positively impact conversions.

Google Organic

Keyword research lies at the heart of any marketing campaign, whether it’s a local or an international business. And despite what many business owners may think, keywords are not for search engine optimization only.

Keyword research helps a marketer:

  • Analyze your competition and learn from it (what is it they are doing that seems to work for them?)
  • Identify market gaps (what is missing and where does my opportunity lie?)
  • Understand your customer better (what is it they are searching for and how can I help them?)

Think about keyword research this way:

Behind each search query there’s a human being with an actual problem. Whether your (product) page is able to solve that problem well defines how successful your business is.

In order for keyword research to be able to provide the required amount of insight, you need to:

  1. Group those keywords by relevancy (Providing a solution to each group)
  2. Group those keywords by search intent (What is it your customer is going to do when searching?)

Let’s see these two in action!

Step 1. Identify and Group Your Keywords by Relevancy

1.1. Run Your Keyword Research Tools

The first step of keyword research is running your core term through tools like Spyfu, Majestic, Ahrefs or Wordstream and downloading hundreds of phrases your target customer is typing when searching for solutions, answers and/or products in your niche.

Free keyword research tool

1.2. Use More Market & Niche Research Tools

Here’s one problem with traditional keyword research tools: Your competitors use them too.

Going a few steps further to better understand your niche is never a bad idea.

For example, searching Amazon and picking some ideas there is never a bad idea. Here’s the trick we discussed over at #VCBUzz Twitter chat on improving organic click-through rate:

Check out the market leaders’ TrustPilot/Feefo. Filter to show 4 and 5 star ones. Copy tonnes of their reviews into a word doc, remove filler words or words like “reviews” and run it through a Word Cloud generator. Find common adjectives people associate with a positive experience with this sort of service.

For example, with mortgages I found it was “quick” and “easy.” So used those in page titles and improved CTR notably. Different adjectives are used in different services very often

(Hat tip to Stacey MacNaught)

Another cool idea is to research your niche courses as these offer the best combination of influencer-driven and user generated content. Online learning marketplaces like Udemy or Skillshare allow you to search online courses and instantly see reviews and demand for those.

Kajabi Marketplace arguably offers more fruitful research opportunities. Kajabi is, after all, a platform that lets you create self-hosted courses, so the course sellers active here are more likely to take topic optimization and discoverability seriously than those active on platforms that promote courses for sellers.

What’s more, the Kajabi Marketplace is curated by Kajabi management to only include the very best and most successful content, so the course products listed here are from only real experts and niche influencers.

Kajabi Marketplace

Once you find a course that may be complimenting your product, click it to see the details and pick up some keyword ideas.

This process will also help you find some niche influencers to possibly work with to promote the products that compliment their business.

(Hat tip to WordStream)

1.3. Add Question Research

Question research is another great source of keywords. You can pick up some question research tools and trick in this article.

Now that you have lots of data to work with, how to make sense of those enormous lists? There’s no way you can create as many landing pages to match all those search queries.

Question Research

1.4. Cluster Your Keywords

Identify groups of keywords by relevancy and optimize your product page for the group of keywords instead of each individual one.

Serpstat’s clustering feature is a great way to make sense of huge keyword lists. It breaks your lists into meaningful groups based on how they are related:

Serpstat's clustering feature

How can this research help both rankings and sales?

Grouping your keywords helps you maintain focus: Instead of trying to target each individual query, it allows you to create landing pages that can get ranked for a variety of keywords within one group and capture all those potential leads.

On the other hand, keyword clustering gives you a better understanding of your niche, types of queries and questions your target audience tends to ask online. This provides you with more structured and organized ideas on how to serve them better.

Step 2: Group Your Keywords by Search Intent

Search intent analysis is the most important aspect of keyword research. It defines all your further actions when it comes to content creation and search engine optimization.

Search intent reflects the most probable kind of action a user is likely to take when searching. In other words, it helps you identify what your target customer intends to do when searching.

There are three main types of search intent: Do – Know – Go

  • Do: Commercial search intent, also known as “transactional” search intent (your target customer intends to buy)
  • Know: Informational search intent (your target customer is exploring the topic)
  • Go: Navigational search intent (your target customer is searching for you or your competitor)

Now, with our step above in mind, instead of assigning intent to each individual query, we try to identify search intent behind our keyword groups, which is much more doable:

Search intent

So what’s next?

2.1. Match Your Landing Page Content to Search Intent

Now that we know what people are searching, create and implement your keyword optimization plan:

Search Intent Type

Landing page type Sales funnel


Use these keywords on your product pages (especially in the title and in the subheadings (H1, H2) Use your primary call-to-action / sales funnel


Create articles, guides and tutorials (Linking to product pages from within context as one of the solutions) Use your lead generation funnel to tie these searchers to your brand

GO [Your brand]

Use these keywords on your product pages Use your primary call-to-action / sales funnel

GO [Your competitor’s brand]

Create additional landing page demonstrating the selling point / advantage of your offer/product Use your primary call-to-action / sales funnel: Get creative here!***

2.2. How can this research help both rankings and sales?

Search intent helps you understand your customer better and consequently serve them better. There’s no point in trying to sell right away to someone who has no intention to buy: This will result in page bounces (sending poor signals to Google and losing your leads).

Matching your page content to the search intent results in higher conversions and better page engagement (which is also an important search ranking signal)

Step 3: Create Content Matching Google’s (and Customers’) Expectations

The first two steps may have taken you a couple of days of work. On the bright side, this research will last you for a year or so (before you’ll have to re-address your search positions or introduce a new product)

Now that you know which keyword group refers to each product page, and which action is intended (“buy”, “research” or “research, then buy”), it time that you start creating content.

Google SERPs analysis

Google generates these search snippets based on what it is they have found to be serving the user best. We can reverse-engineer Google’s editorial decision and build the product page that matches both Google’s and users’ expectations best.

That is exactly what TextOptimzer.com is doing: It grabs your query, searches Google and using semantic analysis extracts related terms and categories for you to build the best product page around:

TextOptimzer analyisis

[Text Optimizer urges to create a better copy by suggesting what Google and its users expect to see on that page]

You can use it before you create your page as well as for your existing content (in which case it will compare your content to Google’s SERPs and suggest areas of improvement).

How can this research help both rankings and sales?

Like with search intent, this is another level of matching users’ expectations better, this time using Google search result page analysis.

The idea is, Google has already found that these terms tend to do a better job satisfying their users, so our task is to add them with in the copy to engage those people better, once they land on our page clicking through the search result.

Step 4: Ask and Answer Questions

Niche question research gives you even more insight into your target audience struggles and your own content opportunities. With Google’s “People Also Ask” boxes this research is easier than ever.

Notice those “People Also Ask” boxes all over search results offering users a list of related questions on the topic they have just typed:

Popular questions

Whenever you are working on your product page copy, take note of those “People Also Ask” results and think how they can be utilized.

It makes perfect sense to address popular questions on the landing page. This will accomplish several goals:

  • Improve the page organic rankings (more optimized content generally helps rankings)
  • Get it featured more (Most of those questions trigger “Featured Snippet” results when typed into Google’s search bar)
  • Improve conversions+user engagement by giving your target customers good answers to their questions (and showing how your product can help)

Featured Snippet Tool helps you research People Also Ask opportunities for any page: It checks your domain’s and/or URL’s important search queries and generates “People Also Ask” results for all of them:

People Also Ask tool

How can this research help both rankings and sales?

Questions are highly engaging: Asking a question triggers an “instinctive elaboration” reflex in human beings prompting them to stop and look for an answer. And higher engagement results in more time spent on a web page, more time to consider your offer and a higher likelihood of the conversion.

Putting it All Together: Creating a Search Optimized Product Page

So to make it easier for you, here are your basic steps:

  1. Identify keywords people may be typing into a search box when looking for products and/or solutions you offer (using tools like SEMrush, Ahrefs, or Spyfu)
  2. Group those keywords by meaning using Serpstat clustering
  3. Identify search intent behind each group to map out which group should applied to which landing page
  4. Build content implementing the chosen group of keywords as well as related and neighboring terms using TextOptimizer

Product page keywords

Further reading:

And how do you research keywords for your product and landing pages? Let’s discuss!

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