Digital Marketing Strategies (Online) Program Webinar | Kellogg Executive Education | 04-02-2020

Digital Marketing Strategies (Online) Program Webinar | Kellogg Executive Education | 04-02-2020

Learn more about the program here:

This is a 60-minute webinar recording with Prof. Mohanbir Sawhney to learn more about the upcoming Digital Marketing Strategies: Data, Automation, AI & Analytics (Online) program, followed by a Q&A session.

Source. First Published on YouTube

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Social Media will not cure diabetes - Raja | Sirappu Pattimandram | Pongal Special Program | Sun TV

Social Media will not cure diabetes – Raja | Sirappu Pattimandram | Pongal Special Program | Sun TV

Raja talks about the importance of Television and how Social Media has alienated people and changed our priorities!

#Pattimandram #PattimandramRaja #PongalSpecial #SunTV

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Shopify plus apps

The Shopify Plus Certified App Program

As merchants scale and grow with Shopify Plus, their needs become more complex and specific. This creates an opportunity for Shopify app developers to step up and help address those advanced needs. 

But standing out to these brands can be challenging. Plus merchants need to know that your app can handle their specific requirements, and you need a way to prove that your product can manage their complex needs. This is why we’ve introduced the Shopify Plus Certified App Program—a program for developers who provide a level of product quality that meets the advanced requirements of Shopify Plus merchants.

Let’s jump into what this means for you.

What is the Shopify Plus Certified App Program?

The Shopify Plus Certified App Program is for best-in-class technology solutions chosen for their quality and alignment with Plus merchant needs. Each app is formally reviewed by the Shopify App Review and Quality Assurance Team, to ensure it meets advanced requirements in the areas of performance, security, privacy, and support.

Apps that meet the application requirements are then added to the Shopify Plus Certified App Partner Directory and a dedicated collection within the Shopify App Store. This lets Shopify Plus merchants easily identify which apps are best suited to solving their specific needs.

Shopify plus apps: app program collection
The Shopify Plus Certified App Program collection on the Shopify App Store.

The benefits for Shopify app developers

Being a Shopify Plus Certified App Partner comes with a number of benefits for developers. In addition to being included in exclusive Shopify Plus directories, you’ll also gain access to special channels to help support you on your business journey. These include:

  • Strategic partnership managers: Every Shopify Plus Certified App Partner will be connected with a strategic partnership manager at Shopify. This person will act as your day-to-day contact and will help you identify, nurture, and realize opportunities.
  • Technical consultations: Certified app partners will gain exclusive access to our developer success team, who will share updates on our roadmap, help with technical enablements, and guide you through enhancements to our API and platform capabilities. 
  • Greater visibility: Certified app partners will be provided with an exclusive program badge to be used across their online and offline assets. These badges give partners heightened visibility to Plus merchants.
  • More referrals: Being a part of the Shopify Plus Certified App Program means that your app will be recommended more often to merchants by internal Shopify teams.

You might also like: How to Get More App Downloads in the Shopify App Store.

What we’re looking for and how to apply

To apply to the Shopify Plus Certified App Program, please review the criteria and submit your application online.

This program will require that all partners provide the following:

  • Support: 24/7 access to app partner support
  • Security and privacy: Trusted and secure information and data handling
  • Performance: Advanced app performance and integration standards 

In particular, we’re looking for partners who have a record of success with Shopify Plus merchants, and who complement Shopify’s platform. Your app should introduce or enhance existing capabilities. We’re inspired by developers that focus on doing one thing very well, giving merchants new ways to start, sell, and scale together.

As an example of the kind of capabilities we’re looking for in applicants, take a look at our current certified app partners and the kind of solutions their apps provide.

You might also like: Ads on the Shopify App Store: A New Channel for App Growth.

Offer the best in technology solutions

Over the coming year, we will be certifying new app partners in the most important and innovative technology categories in commerce. Designed with merchants and partners at the forefront, the Shopify Plus Certified App Program is a new approach that will continue to keep pushing the boundaries of commerce, together.

If you’re a Shopify Partner building technology solutions, join us in building for some of the biggest brands in the world.

This content was originally published on Source link, we are just re-sharing it.

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Amazon Associates And Amazon Influencer Program Beginner Introduction Tutorial 2020

Amazon Associates And Amazon Influencer Program Beginner Introduction Tutorial 2020

Learn how to add a revenue stream to your business with Amazon’s associates program. Receive commission from Amazon for everyone you send their way. Set it and forget it marketing and it’s simple.

If you are an influencer you can look at the Amazon Influencer Program too. Setup a full storefront profile with all your recommended products.

Really easy to use and start TODAY!
Amazon Associates Signup –
Amazon Influencer Program –

Lesson Times:
0:00 Introduction Say Hello Why Are You Here
1:17 Introduction To Amazon Associates And Amazon Influencer Program
2:59 Youtube Vlogger Example For How You Use Amazon Associates Links
7:25 Amazon Associates Payout Percentages Per Category
10:43 Amazon Influencer Program
14:32 Conclusion – Start Thinking MSI – Multiple streams of income and keep an eye out for other brands you recommend that may have affiliate schemes.

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Leave me a comment. Let me know what you think!

Visit My Free Training Website For More Lessons.


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Content Marketing Awards Program 2020 - Submit Your Entries!

Content Marketing Awards Program 2020 – Submit Your Entries!

Enter starting March 23!

The Content Marketing Awards are presented and owned by the Content Marketing Institute, to recognize and award the best content marketing projects, agencies and marketers in the industry each year. The Content Marketing Awards recognize all aspects of content marketing, from strategy to distribution, from design to editorial. The Content Marketing Awards program is the leading international awards program for corporate content creation and distribution.

FOR TONS MORE advice & education





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Christine Zirnheld

Google’s New Partner Program Requirements Show No Love for Agencies & This Week’s News [PODCAST]

Join Jess Budde, Greg Finn, and Christine “Shep” Zirnheld for Marketing O’Clock. We’re breaking down these digital marketing news stories:

Google’s new Partner requirements

On this week’s episode of Rant O’Clock, Google is making Partners jump through hoops if they want to retain their badges.

Spend requirements doubled, new certifications are required, and Google will consider campaign optimization scores when determining Partner status.

Active advertisers on Pinterest doubled in 2019

Pinterest’s Q4 2019 performance data is here and it’s very impressive. They saw more users, more features, and more user adoption of those features, meaning more opportunity for advertisers.

Google search update was non-core

Danny Sullivan confirms there was an update to Google Search last week, but that it was a non-core update. Some members of the search community are still reeling from the aftereffects.

Microsoft Advertising has a new feature IF you want to customize text ads

Learn how to use Microsoft’s new IF function to customize your ads based on user device or audience.

Say goodbye to ISP and Network Service Provider data in Google Analytics

Google Analytics no longer supports ISP and Network Service Provider data dimensions. Jess tells you how this change will affect reports and filters in GA.

Then, In our take of the week segment, we’re hosting a take-off of fiery tweets about the new Google Partner requirements.

We’ll answer all these marketing questions during our lightning round segment:

  • Who found two handy new Google Merchant Center reports this week?
  • What Google Ads reports now include change history information?
  • When is IGTV monetization coming to Instagram?
  • Where should you go for Valentine’s Day dinner, according to Yelp showcase ads?
  • Why are some Google Posts being rejected?
  • How can you improve your local ranking on Google?

Plus, we play Margo Polo as we discuss a movie title change in the name of SEO.

Like what you heard? Head over to the Marketing O’Clock site to read today’s articles and subscribe.

Thank you to our sponsors!

  • Ahrefs – An all-in-one SEO toolset that gives you the tools you need to rank your website in Google and get tons of search traffic.
  • Opteo – Helps Google Ads managers automate time-consuming manual tasks so they can spend more time on high-level strategy and creative work.

Image Credits

Featured Image: Cypress North

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Bombay Sapphire is building out its ambassador program to get flyover states drinking gin

Bombay Sapphire is building out its ambassador program to get flyover states drinking gin

Bacardi’s Bombay Sapphire is expanding its ambassador program across the country in order to introduce gin to more bars and consumers based outside of the coastal cities.

Despite the martini boom of the 20th century, consumer tastes have seen Americans’ consumption of gin lag behind the UK’s. The latter leads the world with gin sales of just under $4bn, compared to US revenues of $2.9bn.

However, the American market is set to grow annually by 1.4% thanks to a number of factors. Alcohol industry tracker IWSR cites consumers’ interest in plant-based diets as a leading cause of the rise, while the popularity of clear spirits, ‘pink gin’ and the negroni have also been put forward as drivers.

Based out of Miami, Bombay Sapphire is in a position to take advantage of this trend with a heritage brand. Tom Spaven, the company’s brand director for North America, has spent the last two years whittling Bacardi’s “increased investment in the brand” into the platform ‘Stir Creativity’.

The campaign extends into the on-trade as well as the consumer space. Getting bartenders on board is critical for Bombay Sapphire, particularly in places where gin is still seen as “a little bit of an intimidating category”, according to Spaven.

“A lot of … consumer uptake in retail comes from what they experience in the on-premise – in bars and restaurants,” he said. “Because of the strong relationships we have with top bartenders, that influence trickles down. We also have a team of brand ambassadors, who, for the first time, are actually now spread out across the US.”

This growing team is tasked with driving recommendation in bars and restaurants and building Bombay Sapphire’s brand as “a long-term icon”. On launch it set out to target influential, world-leading bars in cities such as New York; now it has expanded into places such as Minneapolis, Chicago and Atlanta.

Spaven describes the program as a “grassroots” channel assessed against long-term ROI metrics. To be a Bombay Sapphire brand ambassador is to be the face of the brand in a city’s trade scene – driving trial, landing cocktail menu placements and encouraging mixologists to enter the company’s flagship sponsored event, the Most Imaginative Bartender Competition.

Perhaps the most vital job of an ambassador, however, is educating the trade in gin itself.

“We find gin is still a very young category in the US – the general bartending community in certain European markets has a lot more knowledge in and around it,” said Spaven. “So we have to … just walk through the door, introduce people to the brand and introduce people to what gin is really is.

“That is a big driver of volume for us.”

To help the ambassadors with this mission, Bombay Sapphire is adapting its suggested serves for these immature markets, too. The G&T may be the gin drink de rigueur in the UK, but in the US, only 50% of gin drinks are mixed with tonic.

“That means there’s a huge opportunity for us to push the approachability and the versatility of Bombay,” said Spaven. “For instance, lemonade is obviously a cultural icon within the US and the citrus lemon peel within Bombay Sapphire pairs beautifully with a fresh lemonade.

“That’s one example of a great way to drive people into the category – to recruit people into gin and get them trying something that they previously probably would never have thought about.”

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