Originally posted on: https://www.myasbn.com/small-business/marketing/the-secrets-to-finding-content-marketing-success-in-2020-from-joe-pulizzi/
Content marketing is quickly becoming the fuel for modern-day business growth. With more companies turning their attention towards curating creative content, it continues to prove to be beneficial. Studies show that companies focused on content marketing get three times more leads than those that focus on paid search advertising, and 70 to 80 percent of search engine users are only focusing on organic results.
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