The Best Content Marketing Strategy - Get a Limitless Amount of Organic Traffic (Traffic Secrets #4)
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The Best Content Marketing Strategy – Get a Limitless Amount of Organic Traffic (Traffic Secrets #4)



Want the best content marketing strategy for limitless amounts of organic traffic? There is a way to become omnipresent across all social media platforms no matter what industry you’re in. This is the strategy that changed everything for me. In this video, I will be revealing the steps to getting endless organic traffic — all the clicks, visibility and reach. Subscribe: https://pengjoon.com/subscribenow

Be everywhere on social media platforms… but first thing’s first. Why are people even on them? What if I told you that the key… is understanding the context of each platform? What works for Facebook and Instagram may not do so well for YouTube. I will be taking you step by step from the initial stage of creating content organically all the way to having this entire master plan in place — ready to take your business to the next level? Watch this video now to discover how you can grow organic traffic and be everywhere.

If you’d like to master traffic, my friend Russell Brunson is releasing his new book “Traffic Secrets – The Underground Playbook For Filling Your Websites And Funnels With Your Dream Customers”. To support Russell, I’ve prepared $46,288+ worth of bonuses that will help you streamline your traffic, making sure that you have systems and processes in place, and ultimately help you implement the traffic strategies for maximum growth. Claim your FREE copy of Traffic Secrets and $46,288+ worth of bonuses NOW: https://pengjoon.com/trafficsecrets

CHECK OUT THESE RELATED VIDEOS:

Traffic Series #1: Creating your Dream Customer Profile – Simple and Effective Tutorial
https://youtu.be/olN_7IrQ0t0

Traffic Series #2: How to Get High Paying Clients – Easy Tips for Attracting More Customers
https://youtu.be/9ONlwDSn2OA

Traffic Series #3: Email Marketing – Simple List Building Tips to Explode Your List
https://youtu.be/mr3jWwLKxCY

Want to learn more from Peng Joon? Follow these steps..

1. SUBSCRIBE TO THE CHANNEL:
https://pengjoon.com/subscribenow

2. CHECK OUT MY FAVORITE AND MOST POPULAR VIDEOS:
https://www.youtube.com/playlist?list=PLZaqt1J6pOxORA2qNCbc7fbKmq1-PIMZL

3. FOLLOW PENG JOON:
Facebook: https://www.facebook.com/pengjoon/
Instagram: https://www.instagram.com/pengjoon/

4. TELL ME WHAT YOU WANT:
Tell me in the comments if you liked this video and what other kinds of videos you would like to see.

#PengJoon
#TrafficSecrets
#ContentMarketing
#MarketingStrategy

Source. First Published on YouTube

Growth Hacking Articles

HOW TO USE INSTAGRAM FOR BUSINESS 2020 - Insta Digital Marketing Strategy | Traffic Secrets Book #10
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HOW TO USE INSTAGRAM FOR BUSINESS 2020 – Insta Digital Marketing Strategy | Traffic Secrets Book #10



HOW TO USE INSTAGRAM FOR BUSINESS 2020 – Insta Digital Marketing Strategy | Traffic Secrets Book #10
Get Traffic Secrets + My Insane Bonuses here:
http://passiveincomelifestyles.com/trafficsecrets

**Here is my #1 training to make Passive income online**
CLICK HERE ➡️➡️➡️ https://passiveincomelifestyles.com/legendary

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Work With me 1 on 1 (10K/Month Mentoring Program with me)
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My 1,000 YouTube Subscribers a Month Blueprint:
https://m.me/passiveincomelifestyles?ref=1000subs_blueprint

Get My Business in A Box Funnel to Promote Clickfunnels: https://passiveincomelifestyles.com/escape9to5

Get The Clickfunnels Masterclass FREE Course Here:
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🎥Subscribe Here: https://bit.ly/2ZZORnd

Message me Personally on facebook:
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Join My Wildly Growing Facebook Group: https://www.facebook.com/groups/PassiveIncomeLifestyles/

In this video I want to be talking about how to fill your funnels up using instagram marketing. i talk about the best ways to get instagram marketing and growth traffic to get more leads and sales. Now that we are learning how to build our list, I will be talking about how to build your brand online in 2020 What are the best ways to increase traffic in 2020? This chapter talks about how to fill your funnels up with instagram marketing strategies to blow up your business!

Instagram is an awesome way to grow your online business, so we will dive deep into the strategies on how to organically grow your insta!

You need to control your traffic by building an email list, I show you how to do this from scratch. If you can learn how to properly set up your email automation, you will be able to build a strong email list with strong email opens! If you are looking to learn email marketing, this video will go over the basics and advanced topics of how email automation works! There is traffic you control and there is traffic you earn. I will talk about the differences in this video, then convert that into traffic you now control. We are going over the traffic Secrets book chapter number four talking about traffic you earn or buy.

HOW TO USE INSTAGRAM FOR BUSINESS 2020 – Insta Digital Marketing Strategy | Traffic Secrets Book #10

Join me as I read excerpts and teach key frameworks from Chapter 3 of Russell Brunson’s “Traffic Secrets” book.

the new traffic Secrets book has a total of 20 chapters and I will be teaching you every single day how to generate leads for your online business. It’s important to understand how you’re doing customer is in order to properly generate and get traffic to your online businesses. Remember you don’t create traffic you just find out where the traffic is and you give your dream customer what they want and you help them go from a problem to a solution or from Pain to pleasure..

Get Traffic Secrets + My Insane Bonuses here:
http://passiveincomelifestyles.com/trafficsecrets

**********************************************************************************
★MY FAVORITE YOUTUBE VIDEOS & PLAYLISTS:

Videos To learn about Youtube SEO:
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WATCH MY FULL TIKTOK TRAINING ON HOW TO GROW YOUR BRAND:
https://www.youtube.com/playlist?list=PLxdVtsk5SqGqhse7quY5qconRIWCOF75h

How to Build A funnel & Email Follow up in Under 20 Minutes:
https://youtu.be/9Z3K71VfWwg

Fastest Way to Earn $200 A DAY on Clickbank:
https://youtu.be/tUAcGFLMAoQ

Promote Clickbank Products For FREE & No websites:
https://youtu.be/687-rPyaJsg

*****************************************************************************

▽▼▽ Resources I use To CRUSH it in my Online Business Below ▽▼

UNFAIR TOOLS TO RANK MY YOUTUBE VIDEOS FAST:
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Get 1200 YOUTUBE VIEWS Guaranteed: https://sprizzy.com/?ref=christophermontoya

★ Softwares To Automate Your Business
My favorite Hosting Software for my website:
https://www.bluehost.com/track/jmontoya24/

Get Traffic Secrets + My Insane Bonuses here:
http://passiveincomelifestyles.com/trafficsecrets

⚙️Sales Funnels: https://bit.ly/2V2L2K4
📈Traffic Source: https://bit.ly/2o7jVTi
📧 Best Email Software I recommend: https://bit.ly/2OFSBsc

DISCLAIMER: This video and description may contain affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for the support

HOW TO USE INSTAGRAM FOR BUSINESS 2020 – Insta Digital Marketing Strategy | Traffic Secrets Book #10

Watch Replay Here: https://youtu.be/tkBsoFzpi2c

#InstagramMarketing #GrowOnInstagtam #InstagramForBusiness

Source. First Published on YouTube

Growth Hacking Articles

What Social Media Marketing Tools & Software Do You Need For Clients? (SMMA Secrets)
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What Social Media Marketing Tools & Software Do You Need For Clients? (SMMA Secrets)



Want Me To Mentor You Every Day? Click here ⏩ https://bit.ly/JoinEntrepreneurExcelerator

📚 FREE BOOK – Join The Waitlist Now: https://bit.ly/FreeBook-Waitlist

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What Social Media Marketing Tools & Software Do You Need For Clients? (SMMA Secrets)

In this video I am going to show you Social Media Marketing Tools and Software and some essential Social Media Management Tools and Software.

This video will help you with your Social Media Marketing Agency.

Enjoy – Bradley Riley

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Social Media Marketing Academy Program, Enroll Now: https://bradleyriley.clickfunnels.com/smm-academy

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Instagram: https://www.instagram.com/bradleyjriley/

Facebook: https://www.facebook.com/bradjriley/

Twitter: https://twitter.com/bradjriley

LinkedIn: https://www.linkedin.com/in/bradley-riley/

Website: https://www.bradleyriley.co.uk

#smma #socialmediamarketingtools #socialmediamarketing

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Email Marketing - Simple List Building Tips to Explode Your List (Traffic Secrets #3)
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Email Marketing – Simple List Building Tips to Explode Your List (Traffic Secrets #3)



Become a pro at email marketing with these simple list building tips to explode your list. I always say this and I’ll say it again, if you’re not building a list then you’re not building a business! In this video, I will be revealing simple tips that can build and explode your email marketing list. Subscribe now: https://pengjoon.com/subscribenow

The money is in the list and fortune is in the follow-up. If I lost everything and had to start from scratch, I can send just one email out and still make money. Now you can too. Tune in as I show you the ins and out of email marketing, from the initial stage to the final — sending emails, directing people to your own funnels and finally, ascending them to higher ticket products. Watch this video now to master email marketing with these simple list building tips.

As mentioned in the video, here are the links to all of the funnels that I have used to acquire leads for free. Don’t miss out. Create your free ClickFunnels trial account by clicking on this link: http://www.pengjoon.com/click (if you have not already done so).

Click on the links below to download the funnels.

Business Builder Workshop
https://pengjoon.com/liveeventfunnel

Internet Income Intensive – Opt-In
https://pengjoon.com/optinfunnel

Lead Magnet 1
https://pengjoon.com/leadmagnet-1

Lead Magnet 2
https://pengjoon.com/leadmagnet-2

Master of Platforms
https://pengjoon.com/eventfunnel

Proven Presentations Webinar
https://pengjoon.com/webinarfunnel


If you’d like to master traffic, my friend Russell Brunson is releasing his new book “Traffic Secrets – The Underground Playbook For Filling Your Websites And Funnels With Your Dream Customers”. To support Russell, I’ve prepared $46,288+ worth of bonuses that will help you streamline your traffic, making sure that you have systems and processes in place, and ultimately help you implement the traffic strategies for maximum growth. Claim your FREE copy of Traffic Secrets and $46,288+ worth of bonuses NOW: https://pengjoon.com/trafficsecrets

CHECK OUT THESE RELATED VIDEOS:

Traffic Series #1: Creating your Dream Customer Profile – Simple and Effective Tutorial
https://youtu.be/olN_7IrQ0t0

Traffic Series #2: How to Get High Paying Clients – Easy Tips for Attracting More Customers
https://youtu.be/9ONlwDSn2OA

Want to learn more from Peng Joon? Follow these steps..

1. SUBSCRIBE TO THE CHANNEL:
https://pengjoon.com/subscribenow

2. CHECK OUT MY FAVORITE AND MOST POPULAR VIDEOS:
https://www.youtube.com/playlist?list=PLZaqt1J6pOxORA2qNCbc7fbKmq1-PIMZL

3. FOLLOW PENG JOON:
Facebook: https://www.facebook.com/pengjoon/
Instagram: https://www.instagram.com/pengjoon/

4. TELL ME WHAT YOU WANT:
Tell me in the comments if you liked this video and what other kinds of videos you would like to see.

#PengJoon
#TrafficSecrets
#EmailMarketing

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#11 The Secrets of Search Engine Marketing (SEM) and Search Engine Optimization (SEO).
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#11 The Secrets of Search Engine Marketing (SEM) and Search Engine Optimization (SEO).



To learn more about GCloudWebHost
https://www.gcloudwebhost.com/30-days-free-consultation-for-sme-and-cooperation/

The Secrets of Search Engine Marketing (SEM) and Search Engine Optimization (SEO).

Hey! good day, welcome to GCloudWebHost. Today I would like to talk about Search Engine Marketing or Search Engine Optimization (SEO) or SEM. What I would like to just summarize the content. We hear a lot of this terms today but the only problem is consistency of executing the tasks, what are the tasks? Only 2 simple tasks in SEM and SEO.

The first one is Keyword Research, task number one and

Task number two is Content Management so if you can fulfill these two tasks consistently then you will be the winner of this game. The details of the article or video can apply to your daily life, business or games. If you have any question just need at the comment and we’ll try to get back, thanks for your time and cheers.
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The Best Way to Do Instagram Marketing - My Secret Strategy (Traffic Secrets #7)
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The Best Way to Do Instagram Marketing – My Secret Strategy (Traffic Secrets #7)



Give Instagram marketing your best shot with my secret strategy. What if I told you that making the right tweaks in your game plan can take your Instagram marketing to a whole new level? Ever since I implemented this strategy, I get a steady influx of followers every single day… without fail. Sometimes the smallest changes can have the greatest impact. Discover how to post, optimize and monetize. Subscribe: https://pengjoon.com/subscribenow

The online world has dominated our lives in ways we would have never been able to predict a decade ago. What is the one thing every business needs today? Get this. Today, it is all about the clicks, visibility and reach. What if I tell you that there are actually quicker, easier and more effective ways to increase your online presence? Just like everyone else, I had to start from scratch too but these tweaks have done it all for me in just a little over a year. From how to look for inspiration, framing your content, optimization to monetization… I have it all covered right here for you. Watch this video now to take Instagram by storm with my secret marketing strategy.

If you’d like to master traffic, my friend Russell Brunson is releasing his new book “Traffic Secrets – The Underground Playbook For Filling Your Websites And Funnels With Your Dream Customers”. To support Russell, I’ve prepared $46,288+ worth of bonuses that will help you streamline your traffic, making sure that you have systems and processes in place, and ultimately help you implement the traffic strategies for maximum growth. Claim your FREE copy of Traffic Secrets and $46,288+ worth of bonuses NOW: https://pengjoon.com/trafficsecrets

CHECK OUT THESE RELATED VIDEOS:

Traffic Series #4: The Best Content Marketing Strategy – Get a Limitless Amount of Organic Traffic
https://youtu.be/rClEPH6NOd8

Traffic Series #5: Gain Customers INSTANTLY with Paid Traffic – My best ads Strategy Revealed
https://youtu.be/ayO_Zg_VdYs

Traffic Series #6: How to Make Friends in HIGH Places..Dream 100 Training – Motivation 2020
https://youtu.be/ou2ka3HiiWQ

Want to learn more from Peng Joon? Follow these steps…

1. SUBSCRIBE TO THE CHANNEL:
https://pengjoon.com/subscribenow

2. CHECK OUT MY FAVORITE AND MOST POPULAR VIDEOS:
https://www.youtube.com/playlist?list=PLZaqt1J6pOxORA2qNCbc7fbKmq1-PIMZL

3. FOLLOW PENG JOON:
Facebook: https://www.facebook.com/pengjoon/
Instagram: https://www.instagram.com/pengjoon/

4. TELL ME WHAT YOU WANT:
Tell me in the comments if you liked this video and what other kinds of videos you would like to see.

#PengJoon
#TrafficSecrets
#InstagramMarketing

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CREATE THE BEST CONTENT MARKETING PLAN 2020: Peng Joon Inspired Traffic Secrets #4
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CREATE THE BEST CONTENT MARKETING PLAN 2020: Peng Joon Inspired Traffic Secrets #4



CREATE THE BEST CONTENT MARKETING PLAN 2020

Today’s Youtube live is inspired by Peng Joon’s Traffic Series!

He goes through a simple rundown of how to THINK about traffic…

When you look at traffic as finding it rather than trying to get it, that’s when the magic happens.

When we become omnipresent across all social media platforms no matter what industry you’re in. The strategy he goes over is what changed everything for him…

Understanding why people are on Facebook, Instagram or Youtube…

Always begin with Search. With Youtube. Long Term Game.

Watch this video now to discover how you can grow organic traffic and be everywhere.

1. Start on Youtube
2. Begin with the end in mind
3. Model video content of industry leaders in your niche
4. Repurpose video content into blog posts
5. Commit and be consistent.
6. Start with the end in mind, sell peeps a reason to keep watching
7. Create a Hook, Provide Value and Give a Call to Action!

If you want to access to my 4-Day Free Video Value Training Series, go here: http://go.fuelyourdream.co/freedom

If you’re reading this… why don’t you scroll back up and smash the like button 🙂

If you enjoyed this video, subscribe to our channel and get the world’s best inspiration, motivation, and advice delivered straight to your inbox at https://tokitover.com.

Share this awesome video with your peeps: https://youtu.be/0MFo_9yL2ZI

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My favorite tagging, channel growth and management tool for Youtubers: https://www.tubebuddy.com/fuelyourdreams

Subscribe To My Channel HERE: http://bit.ly/fuelourdreams

COME SAY HI!
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#growfasteronyoutube #stayconsistentwithyoutube #youtubegrowth

DISCLAIMER: This is not a get rich quick program nor do we believe in overnight success. We believe in hard work, integrity and developing your skills if you want to earn more financially. As stipulated by law, we can not and do not make any guarantees about your ability to get results or earn any money with any of our products or services, or the products and services we recommend. The average person who buys any “how-to” information gets little to no results. Any references or examples used within this page, or by someone on this page or video, are real and documented but are used strictly for example purposes only. Your results will vary and depend on many factors, including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT PURCHASE ANY PRODUCTS FROM THIS PAGE. Thank you for your support!

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The Best Facebook Marketing Strategy - From Beginner to Expert Tutorial (Traffic Secrets #8)
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The Best Facebook Marketing Strategy – From Beginner to Expert Tutorial (Traffic Secrets #8)



Discover how you can make money with Facebook groups and how to get free traffic with my best Facebook Marketing Strategy! In this video, I will be revealing 5 steps to how you can make money starting with Facebook groups and how it’s an easy way to get traffic to your online business. Subscribe now: https://pengjoon.com/subscribenow

Understand one thing… it was never about finding traffic. Winning this game is about entering a conversation that’s already happening in your niche. Bring this remarkable strategy into play by leading people from Facebook groups to your list and finally… to your product. Watch this video now as I guide you every step of the way to turn free traffic into $$$ with Facebook groups.

As mentioned in the video, here are the links to my lead funnels. Create your free ClickFunnels trial account by clicking on this link: http://www.pengjoon.com/click (if you have not already done so).

Click on the links below to download the funnels:

Lead Magnet 1
https://pengjoon.com/leadmagnet-1

Lead Magnet 2
https://pengjoon.com/leadmagnet-2

If you’d like to master traffic, my friend Russell Brunson is releasing his new book “Traffic Secrets – The Underground Playbook For Filling Your Websites And Funnels With Your Dream Customers”. To support Russell, I’ve prepared $46,288+ worth of bonuses that will help you streamline your traffic, making sure that you have systems and processes in place, and ultimately help you implement the traffic strategies for maximum growth. Go to https://www.pengjoon.com/trafficsecretsbonus/ to join my VIP list and qualify for the killer bonuses once the book is released!

Want to learn more from Peng Joon? Follow these steps…

1. SUBSCRIBE TO THE CHANNEL:
https://pengjoon.com/subscribenow

2. CHECK OUT MY FAVORITE AND MOST POPULAR VIDEOS:
https://www.youtube.com/playlist?list=PLZaqt1J6pOxORA2qNCbc7fbKmq1-PIMZL

3. FOLLOW PENG JOON:
Facebook: https://www.facebook.com/pengjoon/
Instagram: https://www.instagram.com/pengjoon/

4. TELL ME WHAT YOU WANT:
Tell me in the comments if you liked this video and what other kinds of videos you would like to see.

#PengJoon
#TrafficSecrets
#FreeTraffic

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The Secrets to Finding Content Marketing Success in 2020 from Joe Pulizzi
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The Secrets to Finding Content Marketing Success in 2020 from Joe Pulizzi



Originally posted on: https://www.myasbn.com/small-business/marketing/the-secrets-to-finding-content-marketing-success-in-2020-from-joe-pulizzi/
Content marketing is quickly becoming the fuel for modern-day business growth. With more companies turning their attention towards curating creative content, it continues to prove to be beneficial. Studies show that companies focused on content marketing get three times more leads than those that focus on paid search advertising, and 70 to 80 percent of search engine users are only focusing on organic results.
———————

Atlanta Small Business Network is your local source for business news, information, resources, best practices and event coverage. From start-up to success, we are your go-to resource for small businesses in Atlanta, Georgia.

https://www.myasbn.com/

CONNECT WITH US!

Contact us: [email protected]
Subscribe: https://www.myasbn.com/subscribe/
Facebook: https://www.facebook.com/MyASBN
Instagram: https://www.instagram.com/myasbn/
Twitter: https://twitter.com/MyASBN

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Brand Secrets for Standing Out in a Crowded World
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Brand Secrets for Standing Out in a Crowded World



These days, we live in a world of infinite supply…

In just a few clicks, anyone can start a business. Anyone can create products, build an online store, publish ads, and reach an audience online. This means that every market is becoming flooded with businesses offering similar products, features, and solutions. 

So to stand out you need to have a brand that your customers connect with, and care about deeply. 

In this post, we’ll be sharing some tips and strategies to help you to build your brand. These insights all come from our new podcast series — it’s called Breaking Brand and it’s out there for you to listen to right now

What exactly is a brand?

Before we jump into some strategies and tactics for creating a brand your customers will truly care about, let’s first look at what exactly a brand is. 

The word “brand” is used a lot in marketing today. But what exactly does brand mean? That question that might sound simple… but is actually pretty complex, and there isn’t a one-size-fits-all answer.

David Ogilvy describes a brand as “the intangible sum of a product’s attributes.”

Marty Neumeier, an author and speaker who writes about branding and innovation, says “a brand is a person’s gut feeling about a product, service, or organization.”

And Camille Baldwin, one of the Pattern Brands founding team, and star of Breaking Brand, says “brand to me is identity. It’s all of the things that make up identity, your values, your principles, who you are, your characteristics and your intention.”

Brand to me is identity. It’s all of the things that make up identity, your values, your principles, who you are, your characteristics and your intention.

Camille Baldwin, VP of Brand, Pattern Brands

So to summarize… Your brand is the identity of your business, and how it makes people feel. 

Now, let’s dive into some takeaways from Breaking Brand to help you build a buzzworthy brand that stands out against your competitors.

4 Ways to build a memorable brand

1. Know what your consumers care about

Most people are really good at explaining the “what” and the “how” of their business. For example, say you’re an accountancy company, describing the what and the how is pretty simple…

  • What you do is you help individuals and businesses to ensure their finances are in shape.
  • How you do it might vary, but it tends to involve some form of account management where you assist with invoicing or balance the books every month or quarter.

And the thing that will help one accountancy company stand out from its competitors is moving from the what and the how to the why.

The “why” is what will make a potential customer choose your business over another. The “why” is your differentiator. 

In general, consumers aren’t too fussed about how you do your work — the tools you use, your internally processes, and things like that. What consumers care about is “why does this business matter in my life?” 

And to go back to the accountancy example — we already explained the what and the how — but the “why” might not be so obvious. For example, if an accountancy company mostly serves small businesses, the “why” might freeing up time for the business owner to spend with family and friends. 

So how do you find your why? 

Customer research is a great place to start.

At Buffer we often do research interviews with customers to learn how our product helps them, and to better understand how they describe the benefits of Buffer. We’ve even had teammates spend the day with customers at their offices to see first-hand how Buffer fits into their routines and workflows.

And in Breaking Brand, Emmet Shine, co-founder of Pattern Brands, talks about the importance of knowing the customer when it comes to building a brand consumers will care about.

Before starting Pattern Brands, Emmett helped over 50 businesses launch to market, and one of those businesses was Sweetgreen, a restaurant chain selling healthy salads and grain bowls.

When working on the Sweetgreen brand and trying to understand its customers, Emmett and his team spent countless hours at Sweetgreen restaurants. They would watch how the staff would prepare salads, listen to how customers would place orders and immerse themselves in how the company works.

Essentially, they were trying to understand every tiny detail about what made Sweetgreen unique and special. 

This enabled the team to craft a brand that really emphasised what customers were looking for from Sweetgreen and helped them to find their “why”. 

Now Sweetgreen has over 75 restaurants and reportedly generated in excess of £100 million in 2018. So they clearly have a brand that fits what consumers are looking for.

2. Find the technical, functional, and emotional benefits of your business

Once you’ve done your customer research, you can begin to think about the various types of benefits your business offers consumers.

In episode one of Breaking Brand, Pattern’s VP of Brand, Camille Baldwin shares how the brand pyramid framework can help you to define those benefits. 

Brand pyramids have been around since the late nineties, but still play a key role in brand strategy. Pyramids help you to answer fundamental questions about your business and its place in the market. Here’s an example brand pyramid from Insead Knowledge:

Three of the key elements of any brand pyramid are the technical, functional and emotional benefits your business offers consumers. 

Technical benefits

At the bottom of your pyramid, you’re thinking about the technical benefits of your brand (labeled ‘Features and attributes’ in the above image). Essentially this will help you to define what you do as a company. At this stage you’ll want to ask questions like: How is this business benefiting the consumers? How will it make money? What are we offering? 

For example, at Buffer we might say the technical benefit of our product is to manage all of your social media content and profiles in one place. 

Functional benefits

Then, with the technical benefits of your brand defined, it’s time to look at the functional benefits you can offer consumers. Functional benefits are essentially what your customers get when they buy your product or service.

Functional benefits tend to focus on things like how a product can improve your life, help you stay connected to others or help you to make forward progress. 

At Buffer, a functional benefit might be not having to hit publish manually every-time you want to share to social media. Or in the case of a car: a big, spacious family car will offer the functional benefit of space for your whole family to travel in comfort. 

Emotional benefits

Next up, are emotional benefits. And these are really what makes one brand stand out from another.

Emotional benefits are how your brand makes someone feel based on the stories you tell consumers. 

One emotional benefit of Nike, for example, is that its equipment will make you feel like a professional athlete. And at Buffer we might say the emotional benefit of our product is peace of mind knowing that your content will be posted to social media platforms at exactly the right time every time. 

As you go through everything you’ve learned during your customer research phase, start looking out for emotion-based words your customers, or potential customers, use to describe your company or the problem you’re solving. 

Whenever someone says “I feel” or “it made me.. happy, relaxed, proud, or healthy”, for example, this helps you to identify the emotional benefits your company delivers. 

 3. Craft a simple tagline and message

Just Do It, Think Different, I’m Lovin’ It… 

Those are all examples of great brand taglines. By saying just two or three words, I bet you knew exactly which businesses I was talking about. And that’s the power of being able to boil your message down to something simple, and memorable. 

In episode three of Breaking Brand, Emmett Shine, co-founder of Pattern Brands explains: “The thing about branding and marketing, is you can do years worth of research. But if you can’t boil it down to this thin sliced tagline it doesn’t matter.”

The thing about branding and marketing, is you can do years worth of research. But if you can’t boil it down to this thin sliced tagline it doesn’t matter.

Emmett Shine, Executive Creative Director, Pattern Brands

But this isn’t easy to do.

It took the Patten Brands team months of ideating and back-and-forth to land on their tagline “Enjoy Daily Life”.

But now that simple statement acts as a guiding light for everything they do. From the content they post on social media to the products they sell. 

Boiling your whole business down to one sentence, or even just a couple of words can be very tough. And you can’t force it. One of the best ways to craft the perfect tagline is to facilitate brainstorms and create space for idea sharing. Another thing the Pattern Brands team has done was to journal about their business and riff on ideas in private too. 

And sometimes the best ideas will come to you outside of the office. So don’t be afraid to think outside the box, and away from your desk. 

Communicating a clear message in just a few words is very difficult. One way we’ve found to come up with taglines at Buffer is to start long and edit down.

So to begin with, write exactly what your business delivers for customers in as many words as it take — this could be a paragraph or two, maybe even longer. And remember to think about the emotional benefits here too, not just the technical and functional benefits you offer. 

Next, you’ll want to take what you’ve just written and edit it down to just one or two sentences. Repeat that process to make it one sentence, or just a few words. Then take that final piece of copy and play with a number of different versions: Rewrite it, change out words, and experiment with different lengths. This process will help you to distill all of the thoughts you wanted to share about your business into a short, memorable tagline. 

Now you might be wondering: “Why is a tagline so important?” 

From personal experience, I know I’ve never bought a Mac because their tagline is “think different.” But having that tagline in places means that Apple has a clear mission, and everything it does — from the adverts it makes, to its keynote launches — is guided by that vision.

4. Ensure your business lives and breaths your brand

To be successful, and for consumers to trust your message, you have to live your brand. 

For example, Nike says its mission is to “bring inspiration and innovation to every athlete in the world.” And the company sees every single person as an athlete, not just the pros. 

But Nike doesn’t just say that, it lives by it. 

That’s why the company focuses on creating the most innovative clothing and footwear, and why its advertising revolves around inspirational messages and stories.

Nike’s brand is reflected in every piece of content it puts out on social media. Just before writing this, I jumped over to Nike’s main Instagram account, here are just a few posts I spotted:

  • An IGTV video with Saquon Barkley sharing where his NFL dreams started.
  • A photo of women’s marathon world record holder Brigid Kosgei with former record holder Paula Radcliffe.
  • A photo of Rafael Nadal sharing his ambitions as a child.

Of course, not all businesses will have the resources of Nike, or the access to global superstars for that matter. But it still serves of a great example of ensuring the essense of your brand shines through on every platform. 

To go back to the accountancy example I mentioned earlier. If your “why” or emotional benefit is giving small business owners more free time to spend away from work, you could ensure all of your messaging and content supports this mission. This could mean Instagram posts with clients enjoying themselves away from the office or blog posts about disconnecting from work. It could even mean you rethink the imagery and copy you use on your website.

As I mentioned right at the start of this post, your brand is the identity of your business and how it makes people feel. So every single touchpoint where someone can interact with your business should represent what you want your brand to be, and how you want people to feel. 





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