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How to Grow a Small Business: growth marketing for startups (Part I)



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If you are just starting your business, figuring out your growth is, well, tough. There’s little money to spend, the product is still early or unfinished- and convincing people to join or to pay is harder.

In this video, we cover:
-Growth at the early stages: 02:11
– Growth = Product: 02:27
– Do not Hire an Agency: 02:54
– Growth Costs are not an Expense: 03:27
– Be prepared to spend money: 04:08

-Unit economics: 05:35
– CAC: Cost of Acquisition 05:46
– Cost per Sign Up or cost per Download: 06:09
– Lifetime Value: 06:21

-Basic Growth Tactics: 07:30
-The Growth Marketing or Growth Hacking mindset: 09:39

Now why these topics? Because they relate specifically to our experience- and we consider ourselves subject matter experts in most of these.


Thank you for watching this video. We really hope you found it useful. Give us a like if you found this useful and let us know in the comments what you think.

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Zohe
Zohe
Seasoned Senior Digital Growth Leader with over 25 years driving transformative growth for global organizations across diverse industries including Retail, SaaS, Telecoms, Healthcare, Technology, Hospitality, Ecommerce and Digital Media.

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