Growth Marketing for Startups & Innovative Enterprises   COVID 19 & Beyond
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Growth Marketing for Startups & Innovative Enterprises COVID 19 & Beyond



“What should our marketing strategy look like now?” This question comes up regularly in conversations with startups & innovative enterprises alike. Learn 3 #marketing tips that help organizations navigate through market uncertainty to maintain business sustainability and ultimately drive growth.

#b2bmarketing #growthmarketing #digitalmarketing #tech #saas #startups #SENEN

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How to Grow a Small Business: growth marketing for startups (Part II)
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How to Grow a Small Business: growth marketing for startups (Part II)



► Need help with your Pitch Deck: https://slidebean.com/pitch-deck-service?utm_source=youtube.com&utm_medium=video&utm_campaign=video-content&utm_term=grow-smb-ii
► Sign Up for Slidebean- 1 free months for the first 25 users: https://app.slidebean.com/upgrade/premium?frequency=yearly&coupon=YT-MARKETING

Today we are going to talk about startup growth. This is part two of our growth video: https://www.youtube.com/watch?v=k2rpBhMY0ys

The reason I know any of this is because I’m the CEO of a company called Slidebean, and for our first few years, I handled most of our initial marketing experiments.

In our last video, we talked about the 19 growth channels available in the world, so in this episode, I am going to talk about the ones that we’ve tried, the ones that failed, and the ones that worked.

This is how to grow a small business, part II.
Big disclaimer, these tactics apply to our particular case: a SaaS company with a presentation design product that saves (a tremendous amount) of time.

These might or might not apply to you, but hopefully, they can give you some ideas.

#startups #Smallbusiness #marketing

Thank you for watching this video. We really hope you found it useful. Give us a like if you found this useful and let us know in the comments what you think.

► Subscribe to our Channel Here
http://www.youtube.com/subscription_center?add_user=slidebean

📷 FILMING EQUIPMENT

-Camera Sony a7 III: https://amzn.to/2Mk1Nzb
-Rode Lavalier Go Microphone: https://amzn.to/2oQqx9k
-Teleprompter: https://amzn.to/2BjcxYA
-Tripod: https://amzn.to/2OZjtlL
-Lighting Kit: https://amzn.to/2VL70TU

— About Us:
Slidebean is a pitch deck creation tool with hundreds of templates available to use as a starting point. Thousands of companies have used our platform to pitch investors and raise capital.

—- Follow Slidebean:
Facebook: https://www.facebook.com/slidebean
Twitter: https://twitter.com/slidebean
Instagram: https://www.instagram.com/slidebean
Linkedin: http://www.linkedin.com/company/slidebean

—- Follow Caya:
Linkedin: https://www.linkedin.com/in/caya/
Facebook: https://facebook.com/caya.photo/
Youtube: https://www.youtube.com/cayaphoto
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How to Grow a Small Business: growth marketing for startups (Part I)
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How to Grow a Small Business: growth marketing for startups (Part I)



► Need help with redesigning your pitch deck?: http://bit.ly/2mWt94s

► Sign Up for Slidebean- 3 free months for the first 25 users: http://bit.ly/2lqNizb
► Traction: How Any Startup Can Achieve Explosive Customer Growth: https://amzn.to/2lkVLnk

If you are just starting your business, figuring out your growth is, well, tough. There’s little money to spend, the product is still early or unfinished- and convincing people to join or to pay is harder.

In this video, we cover:
-Growth at the early stages: 02:11
– Growth = Product: 02:27
– Do not Hire an Agency: 02:54
– Growth Costs are not an Expense: 03:27
– Be prepared to spend money: 04:08

-Unit economics: 05:35
– CAC: Cost of Acquisition 05:46
– Cost per Sign Up or cost per Download: 06:09
– Lifetime Value: 06:21

-Basic Growth Tactics: 07:30
-The Growth Marketing or Growth Hacking mindset: 09:39

Now why these topics? Because they relate specifically to our experience- and we consider ourselves subject matter experts in most of these.


Thank you for watching this video. We really hope you found it useful. Give us a like if you found this useful and let us know in the comments what you think.

► Subscribe to our Channel Here
http://www.youtube.com/subscription_center?add_user=slidebean

📷 FILMING EQUIPMENT
-Camera Sony a7 III: https://amzn.to/2Mk1Nzb
-Rode Lavalier Go Microphone: https://amzn.to/2oQqx9k
-Teleprompter: https://amzn.to/2BjcxYA
-Tripod: https://amzn.to/2OZjtlL
-Lighting Kit: https://amzn.to/2VL70TU

— About Us:
Slidebean is a pitch deck creation tool with hundreds of templates available to use as a starting point. Thousands of companies have used our platform to pitch investors and raise capital.
#smallbusiness #GrowthMarketing #startups

—- Follow Slidebean:
Facebook: https://www.facebook.com/slidebean
Twitter: https://twitter.com/slidebean
Instagram: https://www.instagram.com/slidebean
Linkedin: http://www.linkedin.com/company/slidebean

—- Follow Caya:
Linkedin: https://www.linkedin.com/in/caya/
Facebook: https://facebook.com/caya.photo/
Youtube: https://www.youtube.com/cayaphoto
Instagram: https://www.instagram.com/caya.photo/

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Coronavirus Business Impact: A Startup Disaster or a Big Opportunity to Innovate?
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Coronavirus Business Impact: A Startup Disaster or a Big Opportunity to Innovate?


black swan of 2020” can be not only a big business disaster but also a big opportunity? We’re going to try to answer these questions here.

The Influence of The 2020 Economic Crisis on Businesses

All of us understand that it’s not an easy time ahead, and we’re here to cheer you up, highlighting not only the negative influences of the coronavirus outbreak but also some new opportunities that will arise for creative businesses. However, to be able to go through the best scenarios we should also be ready for all the worst ones that may play out soon. That’s why we are going to consider several current negative impacts of the global issue that have already touched industries.

The decrease in business activity

Since the virus is rippling wider, companies in the USA, China, and Europe have experienced a significant drop in business activity and are at risk of missing their plans set for 2020. It may make a tangible impact on the global economy this year.

Supply chain disruptions

The unprecedented lockdown in China has caused many issues and disruptions in the supply chains of many companies. Hardware companies, as well as direct-to-consumer ventures, are suffering now from the problem of losing their main supplier. Startups that have started producing their products in China are at risk of experiencing considerable damages or disappear at all. Enterprises are actively thinking about how to find alternative suppliers.

Cancelled meetings

Many partnerships that have seemed to be certain aren’t closed, many meetings are canceled due to the prohibition of flights and travels between the cities and countries. Many in-person meetings have been postponed indefinitely, and a lot of sales haven’t happened. Of course, all this has been reflected in business. 

Changes in fundraising

Entrepreneurs expect to see private financing decreased, at least slightly, as it happened during economic downturns in 2001 and 2009. Many angels and seed investors say that the risks are now higher and they need to put even more analysis in their investment cases. Consequently, it may cause a slight decrease in investing startups and initiatives pitched by medium-sized companies.

However, as we could see it during the global economic crisis in 2008-2009, the numbers of angel investors may not go down but remain the same or even increase. What will decrease indeed is the size of investments.

It is quite a surprising phenomenon of crisis times. It is caused by the fact that economic downturns are often characterized by appearing new customer needs, new products, new niches, and new startups that are bold enough to implement these risky yet intelligent and timely innovations. Many investors willingly fund such companies.

How to Turn The COVID-19 Crisis Into a Big Opportunity for Business?

Many of today’s unicorns have been founded or built during recessions or downturns – resource scarcity can be a source of creativity and pivoting”Inka Vemo, Founder & Managing Partner at Voima Ventures.

The crisis is not only the time for business damages and failures. It may be the fertile period for forward-thinking companies and startups with an incredible ability to adapt to changes and inject business models and strategies with immediate innovations. It’s high time for those who are ready to give up the old patterns and move forward to the new era of innovation

Businesses that are ready to timely optimise business models, marketing, product design and development for changes in the modern market will take advantage in 2020. It’s also essential to strengthen your business potential hiring the right product development company that can grab your visions and is ready to innovate too.

All the entrepreneurial masterminds may admit that it’s the time of turbulence for most of the businesses ahead. However, it’s also the right moment to listen to your target audience as diligently as never before because it is ready to tell you about its new needs and wants that have arisen under conditions of the economic downturn. 

Your old, current, and potential customers will provide you with those incredible hints to brilliant ideas that can boost your business even during crisis times. You can try to get these insights discovering the power of social media listening with new AI-driven SMM tools or simply conduct surveys and interviews for your customers. You can also ask your sales managers to start pitches with an a-few-question survey about what is the subject of the most significant anxiety for your potential customers right now.

The skills of listening and adapting to changes are the most valuable and demanded today. They allow businesses to find out what really matters for people in the current conditions and deliver the solutions that satisfy the needs that have become of vital importance today.

The Time of Innovators Is Now and Ahead

This time is challenging for all of us. Many people and businesses suffer from the negative consequences of the virus. However, we should be ready to be highly adaptable to changes and revive our lives, our businesses, and even the whole industries. The upcoming downturn is especially threatening to those who are affected by the massive fear and panic. Let’s optimise ourselves for new conditions and innovate.





This content was originally published on Source link, we are just re-sharing it.

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How Smart Startups Are Outsourcing Marketing
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How Smart Startups Are Outsourcing Marketing


Startup founders know marketing matters. They also know that there’s a product to be built and investments to be won. Outsourcing marketing is one of the ways to maximize the success of a new venture.

Especially as the marketing landscape grows, founders with technical and sales backgrounds simply don’t have time to study marketing’s many niches. No wonder the latest CMO Survey, conducted by Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association, showed planned marketing outsourcing at its highest level in at least five years.

Outsourced marketing processes vary by company, of course. A founder with branding experience might be happy to handle that function himself, while others may struggle to know where to start. But at upstart companies, certain areas of marketing simply don’t make sense to tackle internally.

Where Does Outsourcing Marketing Pay Off?

Unless you’re fortunate enough to have an expert on your founding team, don’t try to hire or hack your way through the following marketing functions:

1. Strategy

Marketers love to specialize. But if you start spending on SEO, email marketing, paid search, or any other tactic before setting up a strategy, you’re going to miss out. Opportunities can come from anywhere, and tapping them often takes a multidisciplinary approach.

“If someone wants to just run Facebook ads, that’s fine, but people will come to your site, see it, and if there’s no nurturing, it won’t turn into sales,” explains outsourced CMO Erik Huberman. “People don’t just show up and buy on their own.”

Fortunately, the strategy doesn’t need to be outsourced ad infinitum. Once a company knows its customers and has a plan to reach them, there’s not much to do but monitor metrics and keep the wheel straight.

2. SEO

Search engine optimization may sound simple, but it’s one of the most complex areas of marketing. SEO is an interdisciplinary, step-by-step process that progresses through website crawl accessibility, user experience optimization, content development, and more. Few small teams can afford to hire their own web developer, UX designer, writer, and more.

Although SEO experts generally agree that it’s a smart area to outsource, some caution against delegating content creation. One thing that is hard to outsource is content planning and an ongoing editorial calendar. Content creators outside the company often misunderstand what differentiates it from its competitors.

3. Automation

If there is one thing companies need — other than a working product, that is — leads. When done well, marketing automation delivers new leads for 80 percent of companies. Unfortunately, it’s rarely done well at smaller companies.

Marketing automation comes in many flavors, some of them easier to implement than others. The autoresponders for mailing lists, for instance, are relatively easy to set up. The challenge is stringing together multiple tools in a way that delivers a strong user experience.

“Most businesses are at least familiar with a few of the individual marketing practices,” notes Jenna Puckett, junior technology analyst at TechnologyAdvice. “This can cause a lot of confusion since companies may be executing a few of the practices while not actually experiencing marketing automation.” True marketing automation involves predictive analytics, social media marketing, email marketing, lead generation, and more.

4. Influencer relations

Like SEO, influencer marketing is another area that seems simple at first but is complicated beneath the surface. After all, how hard can it be to pay a few social media stars to say good things about your product or brand?

By definition, long-term relationships take time to build. Startup leaders who decide to do influencer marketing themselves may need months to establish trust with influencers. In that time, trends change, and influencers who seemed promising at first may lose relevance or drift into different interest areas.

Startups can’t skip marketing, but they also can’t cover its many bases alone. Like it or not, they have to give up some control in order to compete. Outsourcing marketing may not be ideal — but it’s better than the alternative of letting a great product go unnoticed.



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2020 DIGITAL MARKETING STRATEGY for startups and beginners
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2020 DIGITAL MARKETING STRATEGY for startups and beginners



So you started a business, launched a great product or start providing an amazing service. But the problem is that clients are coming in. What’s wrong?

There’s a possibility that there’s nothing wrong with your product or service. You just aren’t marketing right. When you start a business you need to have a startup marketing strategy in place.

If you’re starting a business, I’d like to share with you digital marketing tips, digital marketing trends for 2020 and a digital marketing strategy for startups to get clients and win in business!

💖 LINHPOD MENTORING PROGRAM:
Do you want me to coach you in business or in life? Click on the link and get in touch with us today: https://mailchi.mp/0f85f490b9dc/linhpodmentoring

💖 FOLLOW ME:
Facebook: https://www.facebook.com/LinhPodetti
Instagram: https://www.instagram.com/linhpod/
Email me: [email protected]

💖 MY BUSINESSES :
Outsourcing Angel: https://outsourcingangel.com/
Monkey Video Production: https://monkeyvideoproduction.com.au
Red & Black Solutions: https://redandblacksolutions.com.au/

💖 MY FAMILY:
My daughter Monica: https://www.instagram.com/monicapodetti13/

https://youtu.be/3uH2jCM7X8I

#digitalmarketingstartegy #digitalmarketing2020 #digitalmarketingtips

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Growth from Startups
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Ready, Steady, Grow

You’re an entrepreneur and you’ve come up with the next best product, you’re sure of it. You’ve read all you can find on digital marketing and now you’re only a wait away from going viral. So you wait, you wait and you wait… suddenly you realise that sure more people are visiting your webpages but that anticipated surge of interest hasn’t made your way and let’s be honest, it isn’t going to.  68% of entrepreneurs expect business growth far beyond their competitors whilst only 5% believe their chances of success to be worse – naturally an ambitious lot.  Pride and ownership cloud judgement far too easily and in business this is often an unforgivable mistake.

In the past I have stressed how valuable Growth Hacking can be for startups, how it’s a shortcut to growth and is quite possibly the next best thing in digital marketing. However before rushing into an investment in the area, you must make sure you’re ready to do so. The success of hacking relies upon employing it at the right stage in your business’ development, so I guess the next question will be: what stage am I talking about? Here are a series of guidelines that should give you more of an idea.

  • Know your product and your market. Be aware of your competitors and their strategies. No entrepreneur wants to introduce a niche product only to realise that in fact it has been around for the past decade. Your confidence should eliminate any chance you have overlooked a major fault in the idea. More importantly do people like the product? I was reading an article sharing tips for startups when I came across this line: ‘don’t spend a penny on marketing unless you can keep the few customers you can get for free.’ Even the best of marketers can’t sell the worst of products. To summarise and perhaps to state the obvious, if you don’t know what you’re selling don’t try to market it.

Growth through your Target Audience

  • Target Audience. Without knowing who you’re appealing to you won’t know where to find them. Subsequently when it comes to advertising, it will be difficult to answer how, where and what to advertise. Attempting to attract the wrong audience is a waste of valuable time and resources.
  • When your growth has plateaued. You’ve established something with potential, it was growing steadily but now all signs of this have slowed. For me as a marathon runner I guess you’ve completed a fair proportion of the race but now you’ve hit the so called wall, this may be a sign to start growth hacking and knock it down.
  • Be realistic about where you want the business to go and plan how to get there. You need to know how growth hacking will help you along this journey. But don’t become too narrow-minded, know when to change this strategy and be confident enough to do so. Startups that pivot earn over twice as much as those who don’t and experience 3 times as much growth.

So let’s not get carried away and rush into growth hacking, start slow and the process will accelerate from there. In order to make use of your meagre resources as a start-up know as much as you can about your product, your strategy and your audience. Although we could be talking 6-9 months, this will just make the process more effective and will hopefully guarantee you are ready and I guess…. Steady before you grow.

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Business Directories – Top 10 x Free

Free Business Directories

Business Directories – Top 10 x Free

Business Directories Getting listed for Free will only help your  Google Page Rank over the long run. It’s vitaly important to get good quality links to your website. A simple and cost effective way is to add your site to various Business Directories. There are literally 100’s of good directories out there , but we have compiled a list of the top ten FREE Business Directories you should get listed in asap.

1/ Google My Business :The very best place to get a FREE High Page Rank listing for your business is Google My Business. If the world’s largest & most popular Internet search engine is giving you a Free Link , bite their arm off .You can create a full portfolio for your Business and  add photos, opening times  reviews & contact Details.

2/  Yell : Do you remember the good old chunky  yellow pages business directory which was delivered to your address every 6 months. Well the brand now titled Yell is still going  and soon to be rebranded again as Hibu.You can get a  comprehensive business listing with yell for free. As well as featuring in Google searches, your business will appear in all yell.com searches and in the mobile app version of Yell.You can add a vast number of keywords in the Services/Products section & you can Also link your social media links to your profile page. Thumbs Up !!

3/ Freeindex :FreeIndex has been around since 2003 and is a valuable place to list your business for free. The site is frequently crawled  by Googlebots and your listing will appear in Google search results within 24 hours.Customer reviews will propel your business to the top.

4/ Lacartes : Lacartes is a relatively new business directory, but is well respected by Google, and you can expect to be listed on it very promptly. It has a  professional feel about it, and you can add a header photo to make your listing look more outstanding .You can define several keywords to help get your business found also.

5/ Scoot : The Scoot network is another great place to get listed for free and promotes your business listing on  the Directories of the Independent, The Sun, The Mirror and Touch Local all in one go.  So getting yourself listed here is no brainer. Although you don’t get a free link to your website, You can link your Social Profiles and upgrade if you need more services.

6 / Cylex : Another popular free business directory is Cylex and this directory is human edited for your information. The directory features  well on Google and it is well worth few minutes of your time.

7 / Business Magnet : Another fantastic place to get a business listing, with a link to your website. You can pay more for a better listing, but the free one works just fine

8/ Yelp : Yelp is a global business directory for local businesses. It offers a comprehensive range of features, including a website link, opening hours, photos and more.

9 / Searchme4 : This is another comprehensive directory listing that has the usual features, however, the unique selling point of this directory is the ability to post news about your company on the website.  Definitely worth five minutes of your time to get listed.

10/ Uk Small Business Directory : Last of all we have , the UK Small Business Directory which offers a human edited directory in microdata format.

Thanks for Reading (o:

W – https://www.growthhakka.co.uk/
T – @GrowthHakka