Growth from Startups

Ready, Steady, Grow

You’re an entrepreneur and you’ve come up with the next best product, you’re sure of it. You’ve read all you can find on digital marketing and now you’re only a wait away from going viral. So you wait, you wait and you wait… suddenly you realise that sure more people are visiting your webpages but that anticipated surge of interest hasn’t made your way and let’s be honest, it isn’t going to.  68% of entrepreneurs expect business growth far beyond their competitors whilst only 5% believe their chances of success to be worse – naturally an ambitious lot.  Pride and ownership cloud judgement far too easily and in business this is often an unforgivable mistake.

In the past I have stressed how valuable Growth Hacking can be for startups, how it’s a shortcut to growth and is quite possibly the next best thing in digital marketing. However before rushing into an investment in the area, you must make sure you’re ready to do so. The success of hacking relies upon employing it at the right stage in your business’ development, so I guess the next question will be: what stage am I talking about? Here are a series of guidelines that should give you more of an idea.

  • Know your product and your market. Be aware of your competitors and their strategies. No entrepreneur wants to introduce a niche product only to realise that in fact it has been around for the past decade. Your confidence should eliminate any chance you have overlooked a major fault in the idea. More importantly do people like the product? I was reading an article sharing tips for startups when I came across this line: ‘don’t spend a penny on marketing unless you can keep the few customers you can get for free.’ Even the best of marketers can’t sell the worst of products. To summarise and perhaps to state the obvious, if you don’t know what you’re selling don’t try to market it.

Growth through your Target Audience

  • Target Audience. Without knowing who you’re appealing to you won’t know where to find them. Subsequently when it comes to advertising, it will be difficult to answer how, where and what to advertise. Attempting to attract the wrong audience is a waste of valuable time and resources.
  • When your growth has plateaued. You’ve established something with potential, it was growing steadily but now all signs of this have slowed. For me as a marathon runner I guess you’ve completed a fair proportion of the race but now you’ve hit the so called wall, this may be a sign to start growth hacking and knock it down.
  • Be realistic about where you want the business to go and plan how to get there. You need to know how growth hacking will help you along this journey. But don’t become too narrow-minded, know when to change this strategy and be confident enough to do so. Startups that pivot earn over twice as much as those who don’t and experience 3 times as much growth.

So let’s not get carried away and rush into growth hacking, start slow and the process will accelerate from there. In order to make use of your meagre resources as a start-up know as much as you can about your product, your strategy and your audience. Although we could be talking 6-9 months, this will just make the process more effective and will hopefully guarantee you are ready and I guess…. Steady before you grow.


Business Directories – Top 10 x Free

Free Business Directories

Business Directories – Top 10 x Free

Business Directories Getting listed for Free will only help your  Google Page Rank over the long run. It’s vitaly important to get good quality links to your website. A simple and cost effective way is to add your site to various Business Directories. There are literally 100’s of good directories out there , but we have compiled a list of the top ten FREE Business Directories you should get listed in asap.

1/ Google My Business :The very best place to get a FREE High Page Rank listing for your business is Google My Business. If the world’s largest & most popular Internet search engine is giving you a Free Link , bite their arm off .You can create a full portfolio for your Business and  add photos, opening times  reviews & contact Details.

2/  Yell : Do you remember the good old chunky  yellow pages business directory which was delivered to your address every 6 months. Well the brand now titled Yell is still going  and soon to be rebranded again as Hibu.You can get a  comprehensive business listing with yell for free. As well as featuring in Google searches, your business will appear in all searches and in the mobile app version of Yell.You can add a vast number of keywords in the Services/Products section & you can Also link your social media links to your profile page. Thumbs Up !!

3/ Freeindex :FreeIndex has been around since 2003 and is a valuable place to list your business for free. The site is frequently crawled  by Googlebots and your listing will appear in Google search results within 24 hours.Customer reviews will propel your business to the top.

4/ Lacartes : Lacartes is a relatively new business directory, but is well respected by Google, and you can expect to be listed on it very promptly. It has a  professional feel about it, and you can add a header photo to make your listing look more outstanding .You can define several keywords to help get your business found also.

5/ Scoot : The Scoot network is another great place to get listed for free and promotes your business listing on  the Directories of the Independent, The Sun, The Mirror and Touch Local all in one go.  So getting yourself listed here is no brainer. Although you don’t get a free link to your website, You can link your Social Profiles and upgrade if you need more services.

6 / Cylex : Another popular free business directory is Cylex and this directory is human edited for your information. The directory features  well on Google and it is well worth few minutes of your time.

7 / Business Magnet : Another fantastic place to get a business listing, with a link to your website. You can pay more for a better listing, but the free one works just fine

8/ Yelp : Yelp is a global business directory for local businesses. It offers a comprehensive range of features, including a website link, opening hours, photos and more.

9 / Searchme4 : This is another comprehensive directory listing that has the usual features, however, the unique selling point of this directory is the ability to post news about your company on the website.  Definitely worth five minutes of your time to get listed.

10/ Uk Small Business Directory : Last of all we have , the UK Small Business Directory which offers a human edited directory in microdata format.

Thanks for Reading (o:

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T – @GrowthHakka