How to Start Your Online Business Quickly: Customers Still Need You

How to Start Your Online Business Quickly: Customers Still Need You

A lot of small business owners are feeling immense pressure right now. With everyone at home to help curb the current global pandemic, many retailers with brick and mortar locations are experiencing a steep decline in foot traffic (and some are even temporarily closing up shop). Florists, restaurants, breweries, hair salons—right now, all sorts of people are researching how to move their business online where possible.

But while getting into the ecommerce game may sound complicated or even a little bit intimidating, it’s actually never been easier or more profitable to sell your products online. Customers are actively looking for ways to support local businesses like yours during this period (and there are a whole lot of tools to help you reach ‘em). Some reports even say that ecommerce sales may double amid the COVID-19 pandemic and that we may be entering a transition to life online

So while it might feel like the only option is to close up shop for the unforeseeable future, there are things you can do today to keep your revenue up during lockdown. In this post, we’ll cover how you can adapt your business model for online shoppers (without necessarily having to open an entire online shop) and make your first sales with a quick online promotion via landing page.

We want to support you as much as we can during this uncertain time. Check out the COVID-19 Small Business Care Package for a roundup of useful resources—including tech discounts, government subsidies, and marketing tips to help lessen the impact on your business.

The Good News: You Might Not Need to Build a Whole Online Store

Online Store Example from Allbirds.
An example of an online store. Putting a hefty one of these together can be somewhat overwhelming.

When most people think about starting an online business, they think about creating an entire digital storefront. This means category pages, product pages, filters, search bars, branding, a professional photoshoot—the works. (It’s stressing me out just thinking about it.) But before you get in touch with your web dev buddy from college, take a moment to reflect on whether you really need all of this. 

If you have a lot of product lines or items to sell generally, a classic online store is a terrific option for you (I’d recommend a good ol’ Shopify store for this). But for some shops with fewer product lines or inventory (or if you’re just looking to test the waters with your first online promotion), you might be able to get an offer out to your customers much faster with an ecommerce landing page outfitted with a form for processing simpler orders.

Online Stores vs. Ecommerce Landing Pages

Ecommerce Landing Page Example from Trade Coffee
An ecommerce landing page example from Trade Coffee. Click to see the whole thing.

Unlike a full online store, an ecommerce landing page is just a single, standalone page that focuses on getting visitors to make a purchase. There are no distractions for visitors (like pesky menu bars or links to other pages) and everything on the page is there for one purpose and one purpose only—to help make the sale.

You can use a landing page to get a really focused offer out quickly to your customers. The easiest way to do this is to set up a simple order form on your page and then charge customers in-person on delivery or pick-up. They’re fast to create with a drag-and-drop builder and you can easily customize your landing page to look just like the rest of your brand and website.

Heads up: if you want customers to be able to complete a transaction directly on your landing page, you’re still going to need a Shopify store or a similar ecommerce platform. Check out this post in the Unbounce Community on how to add a Shopify button to your landing page. It’s doable—but it does require a bit of a workaround.

So how do you know if you need an online store or a landing page? Here are a few of the key differences…

Online Stores
Ecommerce Landing Pages
Allow visitors to browse between many different products
Typically focus on a single offer, or a small selection of products
Are essentially the website for your business
Are often standalone and separate from your website (though they can live on your website’s same URL)
Include category pages, search bars, product pages, navigation links, etc.
Eliminate all distractions and keep the focus on making a sale
Feature a “Cart” system and a “Checkout” process
Can feature an order form (to charge customers in-person) or be integrated with an online shop (like Shopify) to include a “Cart” and “Checkout”
Often require custom code and a content management system (CMS)
Quick to create yourself (without coding) using a drag-and-drop builder

If you don’t need all the bells and whistles of an online shop and just want something simple so you can start getting orders faster—that’s when a landing page can make sense.

Here’s how you can get started this afternoon:

Step 1) Find the Right Offer for Your Online Business

To start, you’ll need to figure out which of your products or services make the most sense to offer online. This might be simple or complicated depending on the nature of your business. If you’re a clothing shop, for example, it’d be easy enough to set up a landing page for a popular sweatshirt you have in stock. But other business models might find it a bit trickier to adapt…

Let’s look at a few real-world examples of small businesses that are pivoting and offering different products or services right now:

  • Breweries – Got a best-selling brew? Many breweries are now offering beer delivery or pick-up services for their customers. You can easily set up an order form on a landing page similar to what Yellow Dog has done here and charge customers at the door. (BTW, I love their disclaimer: “It really is just like getting a pizza delivered but beer.”)
  • Hair Salons – Hair salons and hairdressers are using landing pages to sell specialty shampoos, conditioners, sprays, and gels customers can use at home. You could even set up a landing page to sell gift cards for future appointments similar to how Tony Shamas has done on their site.
  • Florists – Flower shops like Flower Factory are offering a “Launch Bouquet” to promote their new online ordering. There are lots of opportunities to create landing pages for other specialty bouquets and gift packages that you can deliver right to the doors of your customers. (Mother’s Day is just around the corner and paired with the right social ad, this could be a great first offer!)
  • Restaurants – Promote the fact that your restaurant is still open for takeout and delivery orders by setting up a landing page similar to what Meet on Main has done here. You can promote the landing page to customers using Instagram ads, and have it click-through to a menu order form or a delivery service website like Doordash or Uber Eats.

Consider what your customers would want to purchase from you online, and how you will deliver on any orders they place via your landing page form or cart. To get the best results, you may want to bundle a few of your best-selling products together or take advantage of upcoming holidays with promotions that you only need one page to pull off.

Doesn’t seem realistic for your business to offer anything right now? You may want to build a lead-generation landing page to collect customer email addresses instead. You can use the page to let folks know that you’re temporarily closed and ask them to enter their email address to get updates. This way, you’ll have a list of interested customers to reach out to when things get back to normal (or anytime you have a promotion or sale you want them to know about).

Step 2) Set Up Your Promotion on a Landing Page 

Next, let’s walk through the process of setting up a landing page. For this example, let’s say we’ve decided to create a sales landing page for a local flower shop. Rather than have customers come into the store we want them to be able to order a bouquet online.

With Unbounce, this is fairly straightforward. You can get started fast with one of our 100+ high-converting templates and customize the design using the drag-and-drop builder. No web developers, no graphic designers, no custom code—anyone can build a page using Unbounce. (Even someone like me, who a girlfriend once politely described as being “artistically challenged.”)

For our flower shop example, here’s a landing page I whipped up in about 20 minutes using the Produkto Template

An example of how to start online business using a template
An ecommerce landing page example I built quickly in Unbounce. Click to see the whole thing.

It’s simple, but it definitely gets the job done. And you can easily put together a landing page just like this for your business. Just make sure to include these important elements:

  • Your Branding – Showing customers familiar branding can help make your landing page feel more connected to the rest of your business. Try using the same logos, colors, and photos that you’re currently using on the rest of your website for this standalone page.
  • Real Photographs – A landing page without images seems a lil’ bit sketchy. Add photos from your business to show customers that you’re the real deal. Don’t have any photos? No worries—Unbounce gives you free access to 1,000,000+ stunning, professional-quality images on Unsplash directly inside the landing page builder. (Which means you won’t have to search for hours all over the internet for a non-cheesy stock photo.)
  • Customer Reviews – Clear, authentic social proof is always a landing page best practice. Online shoppers want to know that they can trust you, and that other people have had a good experience with your brand. Written or video testimonials on your landing page are a great way to close more sales.
  • “Buy Now” Buttons – If you want people to be able to order directly from your landing page, you’ll need to set up a Shopify account and add a “Buy Now” button to your page. Otherwise, you’ll need to have your buttons click-through to an order form.
  • A Mobile Version – With more people than ever using smartphones, you’ve got to make sure your landing page looks good on both desktop and mobile. In Unbounce, you can do this in just a few clicks.
  • No Distractions – Online shoppers get easily distracted. (And the internet is a very distracting place.) Keep your landing page focused on a limited number of offers (or ideally—just one), and you’ll have a higher chance of success. Take out anything unnecessary–including links to other pages on your website, social media, or related products.

Once you’ve finished building, you’ll want to connect your landing page to your domain (so it matches your URL address). This can sound intimidating if you’re like me and don’t know the difference between a CNAME and a DNS—but really, the whole process usually takes less than 15 minutes. (Plus, our team has created some easy-to-follow, step-by-step instructions to help make it easy for you.)

After that, all you have to do is hit “Publish” in Unbounce to bring your landing page offer online.

Step 3) Share Your Landing Page with Customers

The final step is to share your landing page with customers. There are a few ways you can do this…

  • Social Media Posts – A lot of small businesses are finding social media platforms useful for communicating with customers during COVID-19. You can announce to customers that you’re still open for business and post a link to your landing page on Facebook, Twitter, Linkedin, or Instagram.
  • Link from Your Website – Set up a link to your landing page on your website homepage using a custom graphic, text on the page, or an Unbounce popup or sticky bar that gets visitors’ attention.
  • Emails – If you already have a list of customer email addresses, you can send out a link to your landing page.
  • Online Ads – To attract more people to your landing page, you can set up PPC ads (on Google) or social ads (on Facebook, Instagram, and Linkedin) that target your ideal audience.

The more you share your landing page, the higher chance of success you’ll have. Try experimenting with all of the methods above to see what works best for your business.

We’re Here to Help You Get Started

I know that this is a tough time for a lot of business owners, and you might still be wrapping your head around everything that’s going on right now. That’s completely normal. This is far from a “business as usual” moment, and you’ll need to decide what makes the most sense for your unique situation.

If you’d like to get started with building your first landing page, the Unbounce team is here to help. We can answer any questions you have about setting up your offer, and—if you’re in mission-critical services at this time, specifically healthcare, education, nonprofit, or governmentwe’d like to give you our essential plan for free.

In the meantime, you can find some inspiration and see what other brands are creating by checking out 27 jaw-dropping landing page examples in The Ultimate Ecommerce Landing Page Lookbook.

This content was originally published on Source link, we are just re-sharing it.

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How to Get Your Business the Most Attention Possible in 2020 | Game Changers Summit Keynote 2019

How to Get Your Business the Most Attention Possible in 2020 | Game Changers Summit Keynote 2019

At this year’s Game Changers Summit Keynote, Gary spoke to a group of lawyers about how they can raise awareness for their services to potential clients and build their personal brand. He emphasizes that the single most important thing you can do regardless of what you business you are in or what service you provide is finding the best way to get people’s attention. You can not even begin the process of selling something without getting the consumer’s attention first and the best way to do that is to make content that provides value, catches people’s eyes, and is as specific to the person as possible. Check the comment section for the full list of timestamps… Enjoy!

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Your comments are my oxygen, please take a second and say ‘Hi’ in the comments and let me and my team know what you thought of the video… p.s. It would mean the world to me if you hit the subscribe button 😉

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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.
Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.

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Local SEO 2020 Google My Business Tips

Local SEO 2020 Google My Business Tips

Google My Business GMB local SEO tips for 2020 ,secrets reveleaved in today’s video you will learn how Google will help your business get more listings in 2020.

When I talk with other SEO’s local novice or expert I always run into the same question how to get better rankings and get more phone calls. So I wanted to help out the small business owner out there on a limited budget that wants to make a impact with there business.

Today learn how to get more GMB assets without having to buy or build more accounts , this video will cover this coveted secret that no other SEO will share but I need and want the community to grow as a whole.

So after this video your eyes will be open to the notion that Google wants your business to succeed so much so that Google will help you get more phone calls and they will help you rank more and more of your Google my business assets so you can get more customers and more calls and more customers in 2020.

So I hope you have enjoyed this video I hope that you understand that Google is our friend and they want us to win!

If you have any questions about this topic or any other local SEO , SEO or marketing business questions please feel free to ask and I look forward to teaching in the next video.

Thank you.

#localseo #localseo2020 #gmbseo


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How to Use a Pop-Up Facebook Group for Business : Social Media Examiner

How to Use a Pop-Up Facebook Group for Business : Social Media Examiner

Social Media Marketing

Industry Report

In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

This content was originally published on Source link, we are just re-sharing it.

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Myers-Briggs Personality Types in Business

Myers-Briggs Personality Types in Business

People experience the world using four principal psychological functions—sensation, intuition, feeling, and thinking—according to Swiss psychiatrist Carl Gustav Jung, the founder of analytic psychology.

Based on Jung’s concepts of introversion and extroversion and his theory of personality types, US mother and daughter team Myers and Briggs created the Myers-Briggs Type Indicator (MBTI) personality test based on the following sets of four dichotomies:

  1. Introvert (I)/Extrovert (E)
  2. Intuitive (N)/Sensory (S)
  3. Thinking (T)/Feeling (F)
  4. Judging (J)/Perceiving (P)

Based on the results of MBTI questionnaires, individuals are classified as one of 16 personality types consisting of combinations of the above—e.g., INFP (Introvert, Intuitive, Feeling, Perceiving).

Myers-Briggs can have various business applications, such as helping determine what career path might be best for a person, who should be paired with whom in teams, what personality type might be best for an entrepreneur looking for the ideal business partner, and so on.

Complementary personality types working together can produce outstanding results, while incompatible personality types can hinder work. For example, depending on the task at hand, pairing someone who is highly methodical and introverted with someone who is spontaneous and extroverted could potentially be advantageous.

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Popular design news of the week: March 30, 2020 – April 5, 2020

Popular design news of the week: March 30, 2020 – April 5, 2020

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. 

The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past week.

Note that this is only a very small selection of the links that were posted, so don’t miss out and subscribe to our newsletter and follow the site daily for all the news.


55+ Best Free Fonts – Overly Descriptive Color Palettes


Reactive Resume: Free and Open-Source Resume Builder


Cross-Cultural Design: 4 Ways to Get Started


Productivity: The Ultimate Guide


Spicypass – Free and Open-Source Minimalist Password Manager


12+ Low-Code and No-Code Development Platforms


UX Myths to Forget in 2020


United Nations Issues an Open Brief to Designers to Help Fight Coronavirus


Best Infographic Makers in 2020


27 Best Movies & Documentaries for Creatives


6 Underestimated Soft Skills that will Make You a Better Designer


Design Trend: Mono Gradients


Not Safe for Design, a Creative Challenge Generator


Top 4 Tips on How to Build an Effective Design System


Social Distancing Logos are the Design Equivalent of ‘Thoughts and Prayers’


The Best Alternatives to Zoom for Videoconferencing


A Complete Guide to Wireframe Design


Top 5 Mockup Tools for Web Designers in 2020


A New Color Contrast Analyser that Suggests Better Colors


How to Build a Bad Design System


What Should You do When a Web Design Trend Becomes Too Popular?


How Organize your Text Styles in Sketch


Basecamp’s Jason Fried on the Learning Curve of Remote Work


How to Write UX Copy that Makes your Product a Joy to Use


Want more? No problem! Keep track of top design news from around the web with Webdesigner News.

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WHAT SHOULD I POST ON INSTAGRAM 2020 | Content Marketing Strategy For Business // Kylie Francis

WHAT SHOULD I POST ON INSTAGRAM 2020 | Content Marketing Strategy For Business // Kylie Francis

❤️If you find any value in this video, I’d be so thankful if you could like, subscribe, and share to help those who might need this information to grow online, too!

❤️Ready to explode your online influence and make money through your social media accounts?
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Do you struggle with posting content on social media for your personal brand or online business, just for the sake of “updating *insert social media platform* here?!”

I’ll tell you this – you are not alone.

This is what the MAJORITY of people do when it comes to using social media to grow their personal brand or online business.

They go through the motions posting by using boring “content calendars”, then wonder why they are even posting in the first place.

Then, because they overthink their content since they are force posting, they end up not posting all together. Then they get angry and upset because they wasted hours creating content they didn’t feel aligned with. Leading inconsistency, doubts, and a failed content strategy.

Does this sound a bit like you?

Oh, and guess what? All of this combined, is the BIGGEST reason as to why you aren’t growing a following. Mainly because you aren’t consistent with your social media posts.

I’m here to tell you, that social media, is not a task related job.

It’s not a “check” off of your to-do list.

You need a strategy.
You need goals.
And you need to post with intention.

And thats what I will explain and help you do inside this video.

So, go grab your favorite notebook, your drink of choice, and get ready to TAKE NOTES! Pause the video when you need to, write down every tip that I give, and then most importantly, go ahead and IMPLEMENT what I am teaching in this video. I know you will find so much value in this video, I’m excited for you to listen!

If you love this video, let me know by clicking subscribe,
giving the video a “thumbs up”,
and also let me know what your favorite takeaway was in the comments!

Over the last 8 years of growing my following on Instagram, Facebook Groups, YouTube, LinkedIn, and Pinterest to become a macro social media influencer to 138,000 followers and counting, while also landing thousands in brand deals and creating autopilot 5 figure passive income months using Pinterest marketing strategically, I’ve got some juicy influencer strategies, hacks, and secrets that I’m spilling on all of my car rants! I’m not holding anything back! Subscribe so YOU stay up to date on the latest growth hacks and strategies so you don’t miss out!


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Kylie Francis is an 8th year, multiple six figure macro social media influencer, digital course entrepreneur, and social media marketing educator who teaches ambitious influencers, ceo’s, businesses, and entrepreneurs how to passively build influence, impact, and income on the most popular social media platforms. Her teachings are backed by her own experience, and are led by her trademarked keys to social media success online: Vulnerability, Visibility, and Value™. Kylie loves to break down expert level marketing, psychology, and business concepts on her livestreams so you can easily understand how to build, grow, and monetize your own social media empire.

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Crush your marketing in 2020 | The Influencer Project Business Tips

Crush your marketing in 2020 | The Influencer Project Business Tips

Chasing the next big platform, or next big marketing trend? I believe this are the 3 key factors to crush your marketing this year. 💪 This is something so fundamental, yet so many people miss.. 👇

#Marketing #LinkedIn #TheInfluencerProject

The Influencer Project is a proven B2B lead generation strategy that connects, engages, and converts. Ready to generate more leads and convert more business?

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– Like The Influencer Project on Facebook:
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Video 2: 6 Steps of Digital Marketing Process For Any Brand or Business in 2020

Video 2: 6 Steps of Digital Marketing Process For Any Brand or Business in 2020

Video 2: 6 Steps of Digital Marketing Process For Any Brand or Business in 2020

So what is Digital Marketing????

When you do marketing online using digital devices like computers, tablets, mobile phones or any other digital device it is known as digital marketing.

Well a lot of people ask me this question that do they need to know coding and have technical knowledge????

The answer is NO…

Why you should listen to Digital Pratik? Who the hell is he?

Digital Pratik is an awesome happy worker.

A 3 times proud college dropout from final year of engineering college who started with his first ever call center job as an undergraduate in 2010 for just 9700 per month!

After working happily & hard achieved the position of customer service head for one of the call centers for UK process.

Meanwhile, as a side hustle was learning & applying seo, YouTube seo, blogging, email marketing, WordPress, Facebook, Snapchat, Instagram etc !!!

Got my first ever digital marketing job as a digital marketing executive by end of 2014… It was 17000 per mo take away salary.

In 2015, got my digital marketing trainer job & got awarded as the awesome trainer by the working professionals themselves!

Meanwhile was putting out free content on youtube, Instagram, Facebook, Linkedin, Snapchat, blog, Quora, Pinterest, Social bookmarking websites etc & building my brand & managing freelancing projects too!

Started consuming Garyvee in 2015!

Left that job & Came back for my parents again in 2016 & thought of doing the client work full time! Made a lot more than that previous job but couldn’t manage my quality & i took that L on me. 100% accountability.

Till this point in time, there was no Digital Pratik!

It was always Pratiksinh Chudasama or lovepratiksinh or iphonepreneur or pratiksinhisawesome & all such kinda fancy entrepreneurial terms at times which made me feel guilty at times when i was alone. Coz, i was not 100% giving away my content for free. I was always expecting from my audience!

Now I was almost 27 years old. No job. Not able to manage client work. Was in financial crisis again! Had to take care of my parents. And always listening to Garyvee! So took a step back & started looking for a digital marketing job again!

Got an opportunity as the Product Manager for an institute in Delhi & again gave my best & again started my personal work as a side hustle & this time I got my domain digitalpratik & changed all my plarforms handles to digitalpratik & this time I had a totally different mindset & capabilities!

Finally in July 2018: left my position as the Product Manager & went all in for Digital Pratik !!!

And here I am in 2019 as a bluetick verified valuable digital marketer on Instagram & Facebook !!!

About me & My work in the form of a few important links:

Host of #1 Podcast on Apple Podcast & Spotify for the term “digital marketing”

1.) Digital Pratik is India’s A listed Digital experts under 35, which is a big achievement:

2.) is my story

3.) Verified Instagram: where i am treated as a popular social media content creator.

4.) My daily podcast show which is available on 10+ platforms: & #1 in Apple Podcast & Spotify for Digital Marketing

5.) Verified Facebook: Visit this link: & it will open up in your Facebook Messenger.

6.) Verified TikTok:

7.) Professional talks on Linkedin:

8.) where i am one of the speakers for Personal Branding & closing high ticket clients.

9.) 50+ million views on my Giphy account

10.) Gujju Digital Pratik on YouTube:

11.) Gujju Digital Pratik on TikTok:

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14.) At times Snapping on:

Video 2: 6 Steps of Digital Marketing Process For Any Brand or Business in 2020


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