The customer database is mostly old and irrelevant, but which bit? Moving to a Big Data Analytics Data Repository mashing up data sets and using it real-time for targeting and personalisation yields much higher conversions…
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Zohe
Seasoned Senior Digital Growth Leader with over 25 years driving transformative growth for global organizations across diverse industries including Retail, SaaS, Telecoms, Healthcare, Technology, Hospitality, Ecommerce and Digital Media.
