E-Commerce Email Marketing Strategies 2019 | Top 3 Tips For Black Friday & Increasing Sales

E-Commerce Email Marketing Strategies 2019 | Top 3 Tips For Black Friday & Increasing Sales

With Black Friday around the corner, e-commerce business are planning their promotions strategy.

And, a HUGE part of this is EMAIL MARKETING.

Email marketing is the digital marketing channel that generates the highest Return on Investment (ROI).

This video breaks down my top 3 tips on how to maximize your email campaigns to generate higher ROI โ€“ and more sales.

If you have any questions please leave me a comment down below!

Digital strategy, made easy.

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Video Transcript:

Welcome back to Digital Marketing by Gina!

My name is Gina Wicentowich, and I am a Digital Marketing Strategist that has worked for a variety of companies such as small, tech startups to large, corporate B2B businesses.

In the last few years, I have specialized in e-commerce businesses because of my powerful and effective advertising strategies.

Now, I love e-commerce strategies. So, today, we are going to discuss my top e-commerce email marketing tips.

Now, whether you use MailChimp, ActiveCampaign, or Constant Contact โ€“ that doesnโ€™t matter. It is all in the strategy.

Letโ€™s consider: The average person gets 120 emails a day.

And, the average open rate is 15% while the average Click-Through Rate is only 3.1%

However, email is BY FAR the most effective channel for ROI for e-commerce businesses.

It is also even more powerful because with email, you own that relationship with your customers. Although Pay-Per-Click campaign on Facebook, Instagram, or Google can be a huge revenue stream, you donโ€™t own that channel. If Facebook chooses to suspend your account or disapprove an ad, that directly affects you.

With email, you own that relationship with your customers. It is definitely worth investing.

#1. Segment your audience list & customize email copy

Segmented campaigns have a 15% higher open rate on average.
This means you customize your audience lists.

Some common examples include:
Subscribers that have never made a purchase
Subscribers that have made a purchase in the last 6 months
Subscribers that are active with the email campaigns.

2. Use emojis in your subject lines

56% of brands that use an emoji in their subject lines had a higher open rate.

This sounds easy โ€“ but take a look in your gmail promotions folder right now. If you take a quick scan, the ones that will catch your attention have an emoji.

This is leveraging the visuals of email, and this small change can have a huge impact. I have also found this same results in my email marketing campaigns for my clients.

3. Have a clear call-to-action

Now, this seems simple but with emails there are so many different components. Youโ€™re thinking of the design, images, text, subject line โ€“ that Iโ€™ve seen the call-to-action get swept under the rug.

But, this is the most important part of a good email.

What do you want your customers to do?

Are you offering a coupon code โ€“ 10% off their next purchase?

Shop popular products?

Browse a brand new product?

Iโ€™ve seen too many examples of commerce businesses trying to demonstrate how amazing they are instead of thinking about the person actually making the purchase.

That person is going to scan your email for 3 seconds, and if it isnโ€™t clear what they should do then they will move on.

Also, donโ€™t have many calls to action in the same email. Be consistent. Knowing that youโ€™re fighting for your customersโ€™ attention, you want to be clear from the get go.

Pro tip: Use UTM parameters to make your link trackable in Google Analytics. That way you can customize how they appear in the Source / Medium report and then analyze the link that generated the highest engagement on your website.

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7 Little Known Marketing Hacks for 2020

7 Little Known Marketing Hacks for 2020

Marketing is always changing. What used to work 3 years ago doesn’t work anymore because now EVERYONE is doing it. How do you stay ahead of the curve and make sure the marketing strategies you’re using are not only the most effective for your business, but also guaranteed to set you up for long term success.
In this video, Eric Siu shares his favorite marketing strategies and digital marketing hacks that will help you crush it in 2020.


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Leave some feedback:
What should I talk about next? Please let me know on Twitter – https://twitter.com/ericosiu or in the comments below.
Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

Connect with Eric Siu:
Growth Everywhere Podcast – http://www.growtheverywhere.com/
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Analytics, Digital, and Marketing / Mike Kappitt / Marketing Strategy & Tactics

Analytics, Digital, and Marketing / Mike Kappitt / Marketing Strategy & Tactics

Great decisions are typically driven by both good and bad information. Mike Kappit explains how digital and analytics have change marketing, particularly for service industries. Mike Kappitt is President of Carrabba’s Italian Grill and Executive Vice President of Bloomin’ Brands (Outback Steakhouse, Carrabba’s, Flemings, Bonefish Grill, and Aussie Grill). He is the former Chief Marketing Officer, North America and Senior Vice President of Global Business Intelligence and Strategy at Burger King Corporation.

If you learned something from this video, but sure to Like and Subscribe to learn more about digital marketing, brand development, and marketing analytics.

Opening and closing music used under active license from Storyblocks (Audioblocks): “Live the Moment” (z1XWyUBO) by Mikael Manvelyan.



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My Marketing Strategies Revealed! (Funnel Marketing) 100% Free Strategies

My Marketing Strategies Revealed! (Funnel Marketing) 100% Free Strategies

Do you want to sell your products online without any cost? In this video I have shared my all strategies I am using to sell my product and services. Yes, they are 0$ Marketing Strategy.
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Join Our Most Advanced Digital Marketing Course. That will cover 26 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing, Digital Identity Creation, Blogging, Advanced Analytics, Blogging, Video production, Photoshop, Business Knowhow, etc

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5 Social Media Trends for 2020

5 Social Media Trends for 2020

Raluca Radu in Episode 38 of #DigitalBrunch: Top 5 Social Media Trends for 2020

#DigitalMarketing #OnlineMarketing #SocialMedia

1. The Focus In Social Media Will Be On Creating Communities
2. Real-Time Interaction Will Be The Rule
3. We Are All Influencers & Brands Will Realize It
4. Social Commerce Will Be On The Rise
5. Social Proof & User Generated Content Instead of Paid Promotions

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According to the Hootsuite digital report, we have 4.4 billion Internet users worldwide and three point five billion social media users worldwide. So what would be some social media trends for 2020? Don’t forget that if you want to know more about digital marketing trends in general, you should just click on the link below this video and you will see our other video. And last but not least, don’t forget to subscribe to our channel because like this, you will never miss another video about trends or tips or case studies on online market coming back to the social media trends for 2020. I think that the most important thing will be that finally, brands will focus on communities with the rise of Facebook groups engagement in Facebook with the fact that most social media content will be about interaction and engagement and so on. Brands will finally realize how important it is to build a community around your brand. Secondly, it will be more and more about real time interactivity. With the rise of Facebook stories, with the rise of Instagram stories and other social networks focusing a lot on real time content, it will be obvious for brands that they will have to experience, experiment with quizzes, photos and other types of stories. Another important thing will be that we will probably forget the bit about the influencer marketing and focus more on micro influencers and nano influencers as they are called, actually on people that have small communities that are role models for certain communities and for certain followers and so on. And as more, we will focus even more than in 2019 on the return on investment of our marketing efforts. I think that my growing influence citizen nano influencers will be the most popular choice for most brands as we are talking about return on investment. Also, social commerce will be definitely on the rise. Now that Instagram late to check out with the Instagram. Now that shopper blog posts are so popular it will be much easier for brands to track the last conversions coming from Instagram. And therefore, social commerce will definitely be on the rise. It will be much easier for the customer to buy directly from social media because the social networks ensure this and it will be my teasers for the brands to track it. On the other hand, it will also be a lot about user generated content, especially as the newer generations and the younger customers are not so much about seeing perfect content as much as users are starting to run away from very promotional advertising. It will be more and more important for everyone. The word of mouth recommendations coming from other users social proof will be more and more important. So coming back to the first point is very important for brands to build communities and to interact with their users. And it will be more and more important for them to get user generated content and to encourage their customers to publish such content. It will also not be so much about vanity metrics because as Instagram is starting to hide these metrics. Probably brands will also realize that it’s much more about interactions and relationships. And last but not least, content will always be king. This is actually not a trend. This is how things have always been. Whether you’re about social media, marketing, whatever your digital marketing efforts are as a brand. The content that you create is very, very important. And it’s important whether that content is video, text or whatever else.

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How to Create a Digital Marketing Strategy (English) - Part 1

How to Create a Digital Marketing Strategy (English) – Part 1

In this video you will learn about how to develop a digital marketing strategy for clients.

Topics covered in video:
What is Digital marketing strategy? 4:25
How to understand the client business? 9:21
How to build a Buyer Persona? 23:00

Call 9052425444 or WhatsApp https://wa.me/919052425444 for Free Counselling with our team.

Please Ask Questions in Comments, I will respond to queries.

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Digital Marketing Strategy 2020 - All Entrepreneurs Need to Know About

Digital Marketing Strategy 2020 – All Entrepreneurs Need to Know About

Digital Marketing Strategy 2020 – All Entrepreneurs Need to Know About

Letโ€™s talk about how vital SOCIAL MEDIA MARKETING is for any starting business.

First off, if you are someone that decided to take the RISK of becoming a BUSINESS OWNER, well done to you! You are taking a huge risk that has a promise to of more than adequate benefits.

However, there isnโ€™t any time to waste, you need to hit the ground RUNNING!

If you are an entrepreneur, you know that the success of your business weighs heavily on your shoulders. Some business owners turn to a digital marketing agency like mine, AGM Agency, to help gain ATTENTION FAST.

You can gain attention fast. However, donโ€™t let that rob you of the idea that PATIENCE IS KEY. You donโ€™t want to end up disappointed which will lead you to want to quit just before you can start to see gains.

With the RIGHT social media marketing strategy, you will be able to GAIN the right kind of attention that will get people in the door a well as keep them around or the ability to always generate fresh new leads.

Your social media marketing strategy should provide you with a problem. The best problem you can have is how to experience the need to service beyond your means! Meaning, having too many clients or customers than you can service. That’s what you call a ‘GOOD PROBLEM’. It’s good to have because it means you have A LOT of business.

Social Media Marketing 2020 strategies will implement the right tactics to keep you in business for A LONG time. Without the power of digital marketing, any new business out there has a very poor chance of lasting longer than 5 years. Not only does social media marketing WORK but itโ€™s HIGHLY EFFICIENT saving TIME and MONEY for the entrepreneur world. The VALUE of digital marketing in the ENTREPRENEUR world is extremely HIGH.

Take my entrepreneur advice, use SOCIAL MEDIA MARKETING to gain attention.

If you NEED HELP learning how to use social media, I have FREE mini-courses to help ANY entrepreneur wanting to hop on the SOCIAL MEDIA MARKETING WAVE, see link BELOW!

REGISTER FOR FREE MINI-COURSE: https://www.manuelsuareztraining.com/free-mini-course


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Several years ago I started a business, launching my own brand. Within a year, through my study and application of #SocialMediaAdvertising, it was a multi-million dollar company. I sold it a few months later.

After this, I started taking on clients. I took my first client from $800k in monthly sales to over three million in six months.

Iโ€™ve helped generate over half a billion views across various channels, and millions of followers.

I like to help people. I like to help them expand and flourish in their life. And through my knowledge of #SocialMedia Advertising, I can.

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What is Growth Hacking: Data Driven Marketing | Growth Hacking Explained | Digital marketing | GDC |

What is Growth Hacking: Data Driven Marketing | Growth Hacking Explained | Digital marketing | GDC |

Feel free to like and share this video with your friends and family.

What is Growth Hacking: Data Driven Marketing | Growth Hacking Explained | Digital marketing | GDC |

In this video we are going to explain regarding what is Growth Hacking, Growth Hacking tips, Growth Hacking for a beginner , How to Start Growth Hacking in 2020, Growth Hacking strategies etc.

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