What Are Backlinks and Why Do They Matter?
A backlink means that another website found enough value in your content that they felt compelled to link to it. These links play a key role in search engine rankings.
Google’s algorithms use a general formula known as EAT (among many other factors) to rank content across all corners of the internet when deciding what to show in search results.
So, the question is, how does Google interpret these factors when they’re somewhat subjective? Well, backlinks offer one answer.
Google’s algorithm looks at which websites link to your URLs and domain and uses them to analyze your site’s trustworthiness and clout. Like Moz says,
“In essence, backlinks to your website are a signal to search engines that others vouch for your content. If many sites link to the same webpage or website, search engines can infer that content is worth linking to, and therefore also worth surfacing on a SERP.”
Here’s where it gets confusing. Backlinks aren’t inherently good for SEO: Their effect on your ranking also depends on the trustworthiness, authority, and expertise on the site linking to yours.
For example, a link from NYTimes.com or Wikipedia.org is much more valuable than a link to your site from FakeNewsRUs.com.
The question then becomes, what makes a site trustworthy besides backlinks? Sadly, Google’s exact algorithm is as heavily guarded as nuclear codes. However, we do know that things like social shares, copy quality, and time spent on the site have varying levels of importance.
How to Find Backlinks to a Specific Page with the Buzzsumo Backlink Analysis Tool
First, you’ll want to build backlinks to your own site. You can start by researching a specific keyword you want to rank for.
For our purposes here, let’s say you’re running a travel blog for digital nomads and you want to find backlinks for your post about places to stay in Chiang Mai. You could start by typing the keyword “places to stay in Chiang Mai” into Google and looking for sites like yours on the first page of results.
TripAdvisor has a top-ranking piece, as does Forbes.
You could also type the same keyword into the Buzzsumo Content Analysis tool to look for which posts got the most engagement: