How to Use the BuzzSumo Backlink Analysis Tool to Boost SEO

How to Use the BuzzSumo Backlink Analysis Tool to Boost SEO

What Are Backlinks and Why Do They Matter?

A backlink means that another website found enough value in your content that they felt compelled to link to it. These links play a key role in search engine rankings.

Google’s algorithms use a general formula known as EAT (among many other factors) to rank content across all corners of the internet when deciding what to show in search results.

  • Expertise
  • Authority
  • Trustworthiness

So, the question is, how does Google interpret these factors when they’re somewhat subjective? Well, backlinks offer one answer.

Google’s algorithm looks at which websites link to your URLs and domain and uses them to analyze your site’s trustworthiness and clout. Like Moz says,

“In essence, backlinks to your website are a signal to search engines that others vouch for your content. If many sites link to the same webpage or website, search engines can infer that content is worth linking to, and therefore also worth surfacing on a SERP.”

Here’s where it gets confusing. Backlinks aren’t inherently good for SEO: Their effect on your ranking also depends on the trustworthiness, authority, and expertise on the site linking to yours.

For example, a link from or is much more valuable than a link to your site from

The question then becomes, what makes a site trustworthy besides backlinks? Sadly, Google’s exact algorithm is as heavily guarded as nuclear codes. However, we do know that things like social shares, copy quality, and time spent on the site have varying levels of importance.

How to Find Backlinks to a Specific Page with the Buzzsumo Backlink Analysis Tool

First, you’ll want to build backlinks to your own site. You can start by researching a specific keyword you want to rank for.

For our purposes here, let’s say you’re running a travel blog for digital nomads and you want to find backlinks for your post about places to stay in Chiang Mai. You could start by typing the keyword “places to stay in Chiang Mai” into Google and looking for sites like yours on the first page of results.

TripAdvisor has a top-ranking piece, as does Forbes.

You could also type the same keyword into the Buzzsumo Content Analysis tool to look for which posts got the most engagement:

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All Growth Hacking Articles

mixpanel data

Growth Tip #018 Use Mixpanel Analytics

Growth Tip #018 Use Mixpanel Analytics

Mixpanel is a powerful Business Analytics tool. It tracks user interactions with web and mobile applications and offers tools for targeted communication with them. From April 2013, Mixpanel claimed to track 12 billion actions per month for its customers.

Some of Mixpanel impressive client list include AirBnb, Miniclip, Path, Docusign, Venmo, WordPress, Rosetta Stone, Demand Media,, Kickstarter, Quora and Jawbone.

Use mixpanel to Grow your Business.


Growth Tip #017 Use SEO Tool –

Growth Tip #017 Use SEO

* See how your website looks the way a search engine sees it.

Enter your site, and this tool will strip out everything but the guts, revealing your website the way search spiders see it.

How Browseo Works

The output focuses on pure HTML, similar to what search engines see when they visit a page. You can quickly determine a page’s structure as well as its relevance for specific search terms by toggling options such as:

  • Server response code
    Is the URL redirected? If so, what kind of redirect is used?
  • Number of words on the page
  • Headings (H1-H6)
  • Number of internal links on the page (links to pages on the same domain)
  • Number of external links on the page
  • META information such as title tag, meta description, meta robots tag and any other tags that are present

Internal and external links can be highlighted separately on the page, as can links with the rel=”nofollow” attribute.


Growth Tip #015 – Use SimilarWeb for Analytics

Growth Tip #015 – Use SimilarWeb for Competitor Analytics is a information technology company.  SimilarWeb provides services in Web analytics, data mining and business intelligence for their Clients. Through its main platform called SimilarWeb, it uses Big data technologies to collect, measure, analyze and provide user engagement statistics for Web sites and mobile apps.


Growth Tip 009- # Use Mailchimp to send Emails

Growth Tip 009- # Use Mailchimp to send Emails.

MailChimp is an email marketing service provider, founded in 2001. It has 7 million users that monthly  send over 10 billion emails through the service.

Some of this email blasters features include.

Subscriber profiles
Automation and personalization of emails
Advanced analytics of emails.
Flexible design
Send email newsletters anytime, anywhere  even from mobile.
Built for growth

Some of their notable clients include Billabong,Cheesecake Factory,Pearl Jam & The New York Times.




#Growth #Hacking Tip 007 – Make Sure Images are Optimised

#Growth #Hacking Tip 007 – Make Sure Images are Optimised.

If you run a website or blog, it is vitally important that images on your landing pages are optimised for web & mobile browsing.If the images are not correctly optimised , this will result in slow loading pages for your users and will directly cause a high bounce rate.


#Growth #Hacking Tip 005 – Use Google Analytics


#Growth #Hacking Tip 005 – Use Google Analytics

If you are a small,medium or even a large business. It is imperative your harness the power of Google Analytics .Learn powerful info about your vistors,behaviour ,traffic source,most popular pages ,bounce rates & loads of more valuable data. Best part it’s free to use.


8 Metrics for Backlink Analysis

We often hear people in the SEO industry ask how to accurately calculate back link data.? Here are 8 metrics worth looking into next time you do a backlink analysis.
1. Link Distribution Ratio
If you have ever looked at, at least a couple backlink profiles, you should already be aware that organically most links point towards a domain’s homepage. This happens naturally because the home page is the most relevant place to link to when mentioning a site. The link distribution ratio is the ratio of total backlinks pointing towards the homepage; to the total backlinks pointing towards the rest of the site. The more balanced the ratio is, the more links are pointing to supporting content. Domains that have balanced Link Distribution Ratios tend to have engaging content. And also link equity is spread more evenly.
2. % of Exact Match Anchor Text
Exact match anchor text is anchor text that is verbatim the query a page is optimized for. For example if you have a product category that sells platinum wedding rings and the majority of the links that point to that page have the anchor text “platinum wedding rings”, that is an example of exact match anchor text. This percentage was used significantly in the first iteration of Penguin to identify manipulative link patterns.
3. Total Number of C-class IPs
Many advanced SEOs have known for awhile that two links that share the same C-class IP address are not as strong as two links that have different C-class IP addresses. This is because when different domains share the same C-class IP it means that they are on the same server. Which can also mean that they are owned by the same person. Therefore links that share the same C-class IP are slightly devalued to negate the presence of manipulative networks. Therefore, backlink profiles with high numbers of C-class IPs do better.
4. Total Unique Linking Domains
This metric is similar to the C-class IP one, except we are looking at the number of links from unique domains. This is a value metric to understand because it can articulate the number of enities involved. For example you might have 200 links, but 145 of those might all come from one domain. Which means you might only have around 56 unique domains. That’s 56 unique “people” linking to your site. That’s a big difference than 200.
5. Citation Flow
This metric comes from our friends at Majestic SEO. To put it simply this metric is similar to Google’s PageRank in that it analyzes the incoming equity of each link. Each link is given a metric and each contributes to a larger picture of the target page’s authority.
6. Trust Flow
Trust flow is also from Majestic, and it also is similar to PageRank, except this metric is based on a data set of hand curated domains that reflect trust. The metric is then calculated by analyzing the relationship between the target page and the domains in the data set. How close is the target page linked to the curated list? Answering that question can help understand a level of trust that you can’t find with any other metric.
7. Domain Authority (DA)
DA is a neat metric from Moz. In this metric the folks at Moz have combined all of their other metrics into one domain wide metric. The data used for this metric comes from Moz’s own link data. I like using this metric to quickly judge the domain as a whole.
8. Page Authority (PA)
PA is also from Moz and combines many of the same data sets that DA uses. The big difference though is that this metric is at the page level. Because of that, PA is similar to PageRank or Majestic’s ACrank. I like using this metric when determining the value of a page in a relative context.