Top 10 Data Analysis Tools | Top Data Analytics tools | Data Analytics | Simplilearn
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Top 10 Data Analysis Tools | Top Data Analytics tools | Data Analytics | Simplilearn



With data growing at a rapid rate, companies are facing significant challenges to handle their data and derive business values. Implementing the use of Data Analysis tools is the need of the hour. In this video, we’ll cover the top 10 data analysis tools that can help you handle your data efficiently, perform different kinds of analytics, build reports, dashboards, and models to make business decisions. You will also learn their essential features and the companies that use them regularly.

To access the slides, click here: https://www.slideshare.net/Simplilearn/top-10-data-analysis-tools-top-data-analytics-tools-data-analytics-simplilearn/Simplilearn/top-10-data-analysis-tools-top-data-analytics-tools-data-analytics-simplilearn

This Post Graduate Program in Data Analytics, in partnership with Purdue University and in collaboration with IBM, will make you an expert in data analytics. In this Data Analytics course, you’ll learn analytics tools and techniques, the languages of R and Python (with no prior programming experience required), how to create data visualizations with Tableau, and how to apply statistics and analytics in a business environment. Simplilearn’s PGP in Data Analytics will provide you with extensive expertise in the booming data analytics and data science fields.

Key features:
1. Purdue Post Graduate Program Certification
2. Purdue Alumni Association Membership
3. Enrollment in Simplilearn’s JobAssist
4. Industry-recognized IBM certificates
5. 180+ hours of Blended Learning
6. 14+ hands-on projects on integrated labs
7. Capstone Project in 3 Domains
8. Masterclasses from Purdue faculty

Skills covered:
1. Data analytics
2. Statistical analysis using Excel
3. Data analysis: Python & R
4. Data visualization: Tableau & PowerBI
5. Linear and logistic regression modules
6. Clustering using k-meansSupervised learning

Program details:
Fast track your career in the data analytics field via a comprehensive curriculum covering the concepts of data analytics and statistics foundation, analyzing data using Python and R programming languages, interacting with databases using SQL, and visualizing the data using Tableau and powerBI.

Learn more at: https://www.simplilearn.com/post-graduate-data-analytics-certification-courses

For more information about Simplilearn’s courses, visit:
– Facebook: https://www.facebook.com/Simplilearn
– Twitter: https://twitter.com/simplilearn
– LinkedIn: https://www.linkedin.com/company/simplilearn
– Website: https://www.simplilearn.com

Get the Android app: http://bit.ly/1WlVo4u
Get the iOS app: http://apple.co/1HIO5J0

Source. First Published on YouTube

Growth Hacking Articles

Data Science vs Data Analysis
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Data Science vs Data Analysis



DATA SCIENCE VS DATA ANALYSIS // Understand the differences between data science and data analysis in this video.

I’ll give you insight into these two similar activities, showing you how data science differs from data analytics based on my 15 years of experience working with them.

We’ll look at:
What is data science?
What is data analytics?
Where are data science and data analysis used?
What data science skills are needed to work in this field?
What data analysis skills are needed to work in this field?
What is a data scientist salary?
What is a data analyst salary?
__________

► HOW TO BECOME A DATA ANALYST. Get the eBook that lays out the skills you need, how to build them, and launch your career as a data analyst:
http://bit.ly/TCFDataAnalyst

► RESUMES. Build a great resume that puts you at the top of the candidate list. Designed to be straight-forward and highly effective:
http://bit.ly/TCFPerfectResume

► COACHING. Want to build a career in analytics? Get personalized coaching with me. Check out the details:
http://bit.ly/TCFCoaching

► FREE CAREER QUIZ. What’s the best analytics career path for you based on your background, skills, and interests? Take the quiz!
http://bit.ly/TCFCareerQuiz
__________

ANALYTICS RESOURCES:

DataCamp
http://bit.ly/TCFDataCamp

Coursera
http://bit.ly/TCFCoursera

edx
http://tidd.ly/fa30fe60

Analytics setup
https://youtu.be/CBj_ClIDPrc
__________

CONNECT WITH ME:
Website: https://thecareerforce.com
Linked In: https://www.linkedin.com/company/the-career-force/
Facebook: https://www.facebook.com/TheCareerForce
Instagram: http://instagram.com/thecareerforce

NOTE: This description contains affiliate links meant to help you find valuable resources. This channel may earn minimal commissions if you use these links, but you are under no obligation to use them.

https://youtu.be/G-8HFumMKuA

#datascience #dataanalytics

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How to improve your digital marketing with competitor analysis
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How to improve your digital marketing with competitor analysis


30-second summary:

  • SEMrush have created the guide ‘How to Do Online Competitor Analysis’ to help you start looking at what your competitors are doing.
  • Analyzing your competitors’ digital marketing strategy can help you optimize your campaign and your upcoming ideas to improve both your short and long-term wins.
  • A website traffic analysis can help you learn more about your biggest competitors, their performance the past months, their audience and whether there had been any big changes to their results.
  • A good way to get started is to explore the general overview of your competitors’ digital strategy, their traffic, the most popular locations and whether there are any seasonal trends. The analysis will help you dive deeper into the market trends and how they compare to your own performance.
  • You don’t need to reinvent the wheel to run a successful advertising campaign. It’s okay to look at your competitors’ ads to find inspiration for your upcoming campaigns.
  • You can analyze your competitors’ online mentions, social media presence, their overall reputation and the number of backlinks to get a better idea of their strengths and weaknesses.
  • Competitor analysis can help multiple teams for both short and long terms goals in your business. Start by looking at different strategies and channels and make sure you gather the findings in one place to evaluate your own performance.

A frequent review of your digital marketing strategy can help you stay successful with your tactics. However, focusing on your own tactics is not enough nowadays. You should be able to know what your competitors are doing and how you can outperform them.

Analyzing your competitors’ digital marketing strategy can help you optimize your campaign and your upcoming ideas to improve both your short and long-term wins.

SEMrush have created the guide ‘How to Do Online Competitor Analysis’ to help you start looking at what your competitors are doing.

Here are some ideas on how to get started:

Content produced in partnership with SEMrush.

Analyze the competitors’ site traffic

A look at your competitors’ website traffic can provide many useful insights. You can start by mapping out your competitors and how their online presence is performing.

A website traffic analysis can help you discover more details about your competitors’ digital marketing strategy, their performance over the past months and whether there had been any big changes to their results.

You can also look at their most popular channels to decide how you can adjust your digital marketing strategy based on the findings.

After the first review of their website traffic, you can narrow down the analysis to focus on your closest competitors.

It can also be useful to review any trends and seasonal changes that might affect the traffic and what these changes could mean to your own tactics.

Analyze the competitors’ SEO tactics

digital marketing strategy

If you want to build a long-term digital marketing strategy then you need to include SEO to your plans. Improving your ranking in search results can lead to a consistent number of views to your website every month.

You should also look at your competitors’ ranking to explore how you can rank higher than them.

A good way to get started is to analyze a target website’s organic search visibility on a daily basis.

The analysis can help you explore your competitors’ best keywords, their average monthly search traffic but also their most successful pages.

The learnings can help you optimize your campaign and your content so that you target the right keywords. You can also explore potential keyword gaps to help you rank higher at a shorter time.

Analyze your competitors’ online ads

digital marketing strategy

You don’t need to reinvent the wheel to run a successful advertising campaign. It’s okay to look at your competitors’ ads to find inspiration for your upcoming campaigns.

Analyzing your competitors’ online ads can help you find out useful information, such as:

  • the number of keywords bidding on
  • average traffic coming from keywords
  • estimated paid traffic cost
  • websites your rivals are competing with
  • historical data to analyze seasonal changes in your competitors’ ads

The learnings can help you spot opportunities that your competitors might be missing or even specific markets that you can tap into.

You can even use the data to explore new ways to improve your ROI, from picking different keywords to trying out new channels and audiences.

Analyze your competitors’ content marketing and PR efforts

If you want to improve your content marketing strategy then it’s good to look at what your competitors are doing in terms of content and PR.

You can analyze your competitors’ online mentions, social media presence, their overall reputation and the number of backlinks to get a better idea of their strengths and weaknesses.

An analysis of their content marketing and PR efforts can help you understand your target audience and also the opportunities that you can explore.

For example, if you want to reach a very niche audience and your competitors have already created too much content and are popular then you may want to explore the missing opportunities that you can tap into.

It can be a new channel, a new content type or an opportunity to think outside the box.

You can also get inspired by their content marketing tactics and adjust them to fit your own objectives.

Analyze your competitors’ social media presence

Your social media presence can tell a lot about your digital marketing strategy. Imagine looking at your competitors’ social media presence!

Your competitor analysis can include a closer look at your competitors’ social channels, their frequency of posting, their engagement rate and their most popular channels.

It can help you discover opportunities of standing out by learning from your competitors’ mistakes.

Whether it’s the tone of voice, a sudden post that got viral or even the use of the new channel, there are many useful insights that you can explore.

Putting the learnings into action

Right after understanding how your competitors are doing in digital channels, it’s time to make the most of these learnings.

The best way to use competitor analysis is to incorporate the findings to your digital marketing strategy and your upcoming campaigns.

How can you use the findings then?

Here are some ideas from the SEMrush team:

  • Reevaluate your benchmarks and your performance based on your objectives
  • Compare your digital marketing strategy and results with your competitors’ tactics
  • Include the learnings to your understanding of the target audience
  • Be flexible and open to change based on your findings
  • Share the learning with other internal teams or agencies you work with

Competitor analysis can help multiple teams for both short and long terms goals in your business. Start by looking at different strategies and channels and make sure you gather the findings in one place to evaluate your own performance.

To find out more details on how to perform a competitor analysis, download SEMrush’s guide here.



This content was originally published on Source link, we are just re-sharing it.

All Growth Hacking Articles

How to Use the BuzzSumo Backlink Analysis Tool to Boost SEO
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How to Use the BuzzSumo Backlink Analysis Tool to Boost SEO


What Are Backlinks and Why Do They Matter?

A backlink means that another website found enough value in your content that they felt compelled to link to it. These links play a key role in search engine rankings.

Google’s algorithms use a general formula known as EAT (among many other factors) to rank content across all corners of the internet when deciding what to show in search results.

  • Expertise
  • Authority
  • Trustworthiness

So, the question is, how does Google interpret these factors when they’re somewhat subjective? Well, backlinks offer one answer.

Google’s algorithm looks at which websites link to your URLs and domain and uses them to analyze your site’s trustworthiness and clout. Like Moz says,

“In essence, backlinks to your website are a signal to search engines that others vouch for your content. If many sites link to the same webpage or website, search engines can infer that content is worth linking to, and therefore also worth surfacing on a SERP.”

Here’s where it gets confusing. Backlinks aren’t inherently good for SEO: Their effect on your ranking also depends on the trustworthiness, authority, and expertise on the site linking to yours.

For example, a link from NYTimes.com or Wikipedia.org is much more valuable than a link to your site from FakeNewsRUs.com.

The question then becomes, what makes a site trustworthy besides backlinks? Sadly, Google’s exact algorithm is as heavily guarded as nuclear codes. However, we do know that things like social shares, copy quality, and time spent on the site have varying levels of importance.

How to Find Backlinks to a Specific Page with the Buzzsumo Backlink Analysis Tool

First, you’ll want to build backlinks to your own site. You can start by researching a specific keyword you want to rank for.

For our purposes here, let’s say you’re running a travel blog for digital nomads and you want to find backlinks for your post about places to stay in Chiang Mai. You could start by typing the keyword “places to stay in Chiang Mai” into Google and looking for sites like yours on the first page of results.

TripAdvisor has a top-ranking piece, as does Forbes.

You could also type the same keyword into the Buzzsumo Content Analysis tool to look for which posts got the most engagement:



Source link

All Growth Hacking Articles

mixpanel data
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Growth Tip #018 Use Mixpanel Analytics

Growth Tip #018 Use Mixpanel Analytics

Mixpanel is a powerful Business Analytics tool. It tracks user interactions with web and mobile applications and offers tools for targeted communication with them. From April 2013, Mixpanel claimed to track 12 billion actions per month for its customers.

Some of Mixpanel impressive client list include AirBnb, Miniclip, Path, Docusign, Venmo, WordPress, Rosetta Stone, Demand Media, Match.com, Kickstarter, Quora and Jawbone.

Use mixpanel to Grow your Business.

SEO TOOLS
1237 Views

Growth Tip #017 Use SEO Tool – browseo.net/

Growth Tip #017 Use SEO Toolwww.browseo.net/

* See how your website looks the way a search engine sees it.

Enter your site, and this tool will strip out everything but the guts, revealing your website the way search spiders see it.

How Browseo Works

The output focuses on pure HTML, similar to what search engines see when they visit a page. You can quickly determine a page’s structure as well as its relevance for specific search terms by toggling options such as:

  • Server response code
    Is the URL redirected? If so, what kind of redirect is used?
  • Number of words on the page
  • Headings (H1-H6)
  • Number of internal links on the page (links to pages on the same domain)
  • Number of external links on the page
  • META information such as title tag, meta description, meta robots tag and any other tags that are present

Internal and external links can be highlighted separately on the page, as can links with the rel=”nofollow” attribute.

1229 Views

Growth Tip #015 – Use SimilarWeb for Analytics

Growth Tip #015 – Use SimilarWeb for Competitor Analytics

SimilarWeb.com is a information technology company.  SimilarWeb provides services in Web analytics, data mining and business intelligence for their Clients. Through its main platform called SimilarWeb, it uses Big data technologies to collect, measure, analyze and provide user engagement statistics for Web sites and mobile apps.

http://www.similarweb.com/

1139 Views

Growth Tip 009- # Use Mailchimp to send Emails

Growth Tip 009- # Use Mailchimp to send Emails.

MailChimp is an email marketing service provider, founded in 2001. It has 7 million users that monthly  send over 10 billion emails through the service.

Some of this email blasters features include.

Subscriber profiles
Automation and personalization of emails
Advanced analytics of emails.
Flexible design
Send email newsletters anytime, anywhere  even from mobile.
Built for growth

Some of their notable clients include Billabong,Cheesecake Factory,Pearl Jam & The New York Times.