#1 Email Marketing Strategy For YouTube (That ACTUALLY Works!)
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#1 Email Marketing Strategy For YouTube (That ACTUALLY Works!)



Are You Ready To Learn The #1 Email Marketing Strategy For YouTube That Works?! Watch This Entire Video, Because I’m Going To Literally SHOW YOU In A Step-By-Step Tutorial On How To Build An Email List From Your YouTube Videos And Channel!

Building an email list is VERY important in running a successful online business.

Now, if you’re just getting started, this video is for you.

If you’re experienced, but not getting very good results, this video is also for you!

Getting email list leads from YouTube Videos and learning how to use email marketing with YouTube can be tricky, but this video will help you out greatly!

If you have any questions about how to use email marketing on YouTube, feel free to leave a comment!

Don’t forget to subscribe!

👇 SUBSCRIBE TO JELANITHEMARKETER NOW 👇
https://www.youtube.com/channel/UCDYASBY_QcSKGx2LZcPT70w

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After graduating from college, JelaniTheMarketer was lost. He had a strong desire to do something BIG, but after a failed mentally abusive relationship and depression that seemed like it would last forever, he almost gave up. After daily talks with his friends and family, JelaniTheMarketer finally tried something new and exciting…Internet Marketing. He quit his 9-5 after finding success with Dropshipping.

He felt a new sense of life, making money online and feeling unstoppable…However, after spending thousands of dollars on clothes and vacations, he ran out of money…Instead of investing the money he made from his newfound wealth, he irresponsibly spent the money on things that didn’t make him money…

This is where he realized that if he wanted to actually make this “Internet thing” work, he had to make wise decisions.

JelaniTheMarketer needed the money and he needed money fast so he started working at ClickFunnels. He worked his way up to the VIP Support team helping high-level clients like Grant Cardone, Peng Joon, Dan Lok, and many many others.

While working at ClickFunnels he was able to understand how people are REALLY making money online by selling things through sales funnels. After working for Russell Brunson and helping High-Level Clients, JelaniTheMarketer now owns a six-figure business helping people from all over the world.

If you want to learn the best current tricks and techniques that marketers are using today, then subscribe to his channel now.

★☆★ CONNECT WITH JELANI ON SOCIAL MEDIA ★☆★
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#jelanithemarketer #YouTubeEmailMarketing #EmailMarketingOnYouTube

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Some links in the description are affiliate links. I do make a commission, however, no extra cost to you.
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This video is about #1 Email Marketing Strategy For YouTube (That ACTUALLY Works!).
https://youtu.be/SddeHkQ1V1U
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How to rank YouTube video. YouTube SEO 2020. YouTube video ranking factor.
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How to rank YouTube video. YouTube SEO 2020. YouTube video ranking factor.



1. video search me kaise laye.
2. apni video ko search me kaise laye.
3. how to get your video on top of search.
4. youtube seo 2020.
5. how to write best title for youtube video.
6. how to get more views on youtube.
7. how to rank YouTube video. 8.YouTube video rank kaise kare. 9. YouTube SEO tips.
10. YouTube video search me kaise laye, how to rank.

Instagram link – https://www.instagram.com/tj_smart_tips/

#videoranking
#howtorank
#tjsmarttips

————————————————————–
Music: Not For Nothing – Otis McDonald
https://youtu.be/Uy5ODz63TbM
————————————————————–

Last video 👇

1. Teg –  https://youtu.be/UYyNW21RV10

2. Teg you – https://youtu.be/KemvwAgodxE

3. Title –
https://youtu.be/ZkvxraOYZDs

4. Description – https://youtu.be/f3WW9CTI7Lk
——————————————————–
mic – https://www.amazon.in/dp/B076B8G5D8/ref=cm_sw_r_cp_apa_i_b-Z6Db72Y86GS

tripod – https://www.amazon.in/dp/B074CWTMDW/ref=cm_sw_r_cp_apa_i_H.Z6DbVYZ63VD

camera –  https://www.amazon.in/dp/B07J35XPKP/ref=cm_sw_r_cp_apa_i_7a06Db1N2XPNR

How to rank YouTube video 2020.

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YouTube SEO [2020]: So rankst du Videos auf YouTube & Google
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YouTube SEO [2020]: So rankst du Videos auf YouTube & Google



In diesem Vortrag lernst du, wie du Videos auf YouTube und bei Google rankst. Von Keyword-Recherche bis Content-Strategie!

📖 Inhaltsverzeichnis:
2:06 – YouTube und Video-Marketing in Zahlen
11:24 – YouTube Algorithmus 2019
25:07 – Ranking-Faktoren der YouTube Suche
27:40 – Keyword-Recherche für YouTube SEO
34:56 – YouTube Content-Strategie
52:24 – Videooptimierung
1:03:34 – Kanalwachstum
1:09:09 – So rankst du YouTube-Videos in der Google Suche
1:19:13 – Key Take-Aways

📊 Präsentation: https://www.evergreenmedia.at/wp-content/uploads/2019/11/EM-SEO-Meetup-YouTube-SEO-2020.pdf

📌 Kurzbeschreibung:
Gute Platzierungen in der YouTube Suche sind besonders für neue YouTube-Kanäle wichtig, um den ersten Traffic zu generieren und systematisch mehr Aufrufe zu generieren. Außerdem bieten YouTube-Videos die Möglichkeit relativ einfach für umkämpfte Keywords in der Google Suche zu ranken. Wenn du eine Webseite mit wenig Autorität hast und dich dementsprechend schwer mit traditioneller Suchmaschinenoptimierung tust, sind Rankings über YouTube-Videos eine durchaus sinnvolle Strategie. In diesem Vortrag lernst du die wichtigsten Aspekte von YouTube SEO und Video SEO kennen. Viel Spaß!

📺 Weiterführende Videos:
Grundlagen zu YouTube SEO: https://www.youtube.com/watch?v=Zj_CUxi0aEc
Keyword-Recherche für Google: https://www.youtube.com/watch?v=BDnkqd_n6S8
Barnacle SEO: https://www.youtube.com/watch?v=E528aVakBxQ

🎥 Hilfreiche Kanäle über YouTube Marketing:
So geht YouTube: https://www.youtube.com/channel/UCwInqvNXb-GN0JHdtoul_9A
Derral Eves: https://www.youtube.com/user/derraleves

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📰 Abonniere unseren Newsletter, um regelmäßig bewährte SEO-Tipps in deinem Posteingang zu erhalten:
https://www.evergreenmedia.at/seo-newsletter/

👋 Abonniere unseren Channel für weitere SEO-Tipps, Anleitungen und Tutorials:
https://www.youtube.com/subscription_center?add_user=4evergreenmedia

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Online-Video in Zahlen
– 82% des mobilen Traffic wird über Videos entstehen | Cisco, Prognose 2022
– 24 Minuten Online-Video sehen sich Deutsche im Durchschnitt an | Statista, Q1 2019
– Bis 2021 werden 2,33 Milliarden Menschen weltweit mobil Videos konsumieren | Statista, Prognose
– 72% der Nutzer bevorzugen ein Produktvideo über eine Produktbeschreibung | HubSpot
– 50% der Nutzer sehen sich ein Video an, bevor sie ins Geschäft gehen | Google, https://www.thinkwithgoogle.com/data/video-searches-before-store-visits/

YouTube in Zahlen
– YouTube ist zweitbeliebteste Webseite der Welt | Alexa
– YouTube hat eine durchschnittliche Aufenthaltsdauer von 8:53 Minuten | Alexa
– Der durchschnittliche Nutzer verbringt täglich 40 Minuten auf YouTube auf Mobile | ComScore
– 27% Internetnutzer sind min. einmal pro Tag auf YouTube | Statista, Q4 2018

Was ist YouTube?
– YouTube ist zweitbeliebteste Webseite der Welt. | Alexa
– YouTube ist die drittgrößte Suchmaschine der Welt nach Google und Google Images.
– YouTube ist aber primär eine Empfehlungsmaschine, engl. Recommendation Engine.
– Wie Google, besteht der YouTube Algo aus vielen Mini-Algorithmen.
– Jedes YouTube Feature hat seine eigenen Regeln, sein eigenes System.

Was will YouTube?
– Die Sitzungsdauer soll maximiert werden.
– YouTube will vorhersehen, was der User sehen will.
– YouTube will vorhersehen, wann ein User gesättigt ist. Dann bekommt er andere Videos, die er mag, ausgeliefert.
– Die Frage: Wie maximiert man langfristig das Engagement und die Nutzerzufriedenheit an sich?

🦉 Ranking-Faktoren der YouTube Suche

Was korreliert an besten mit Rankings?
– Videoaufrufe
– Abonnenten
– Mag ich
– Kommentare
– Kanalaufrufe

Was funktioniert?
– Wiedergabezeit
– Aufrufe: Promotion, Embedding, Google
– Kanalautorität: Abonnenten, Wiedergabezeit, Aufrufe
– Engagement: Mag ich, Kommentare, Speichern, Teilen
– Keyword-Optimierung: Titel, Beschreibung, Tags

🦉 Keyword-Recherche für YouTube SEO

Wozu?
– Aber du meintest YouTube ist eine Recommendation Engine?
– Ja, aber neue Kanäle brauchen zuerst einmal Views.
– Und die YouTube Suche ist ein gutes Traffic-Fundament.
– Langfristig: Videovorschläge & Funktionen zur Auswahl von Inhalten

Wie finde ich Keywords?
– YouTube Studio | Reichweite | YouTube-Suche
– YouTube Autocomplete
– Andere Kanäle | Top Videos | Titel und Beschreibung
– Tags der Konkurrenz | Quelltext | Strg + F nach “keywords” suchen
– TubeBuddy
– vidIQ Keyword Research Tool
– Ahrefs | Keywords Explorer | YouTube
– Keyword Keg YouTube Keyword Tool

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🌐 Deutschland, Österreich, Schweiz, Deutsch, deutschsprachig

#YouTubeSEO #VideoSEO #VideoOptimierung

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17 UI/UX Design YouTube Channels You Should Follow
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17 UI/UX Design YouTube Channels You Should Follow



Visit http://linode.com/designcourse for a $20 credit on your new linode account.
— A while back, Brad Traversy published his list of 20 dev youtubers to follow, so, in similar fashion, I’m publishing 17 UI/UX design channels you should follow, too! These channels aren’t all strictly UI/UX, some are illustration based (the type of illustrations you might find on a landing page), some are branding and identity — but most are UI/UX!

Did I miss someone that should have been included? Comment below!

If you’re interested in coding (frontend development, native app development, etc..) check out Brad’s video:
https://www.youtube.com/watch?v=BZRLKDlSaAI

My list:

Jesse Showalter (UI/UX, Adobe XD, Figma, etc..)
https://www.youtube.com/user/JesseAtomic/

Caler Edwards (UI/UX, Adobe XD tutorials primarily):
https://www.youtube.com/user/CalerEdwards/videos

CharliMarieTV (UI/UX Figma tuts, career advice)
https://www.youtube.com/user/charlimarieTV/

Dansky: (UI Design, a lot of adobe products premiere, after effects, illustrator, adobe xd, etc..):
https://www.youtube.com/user/ForeverDansky/videos

Howard Pinksy: (UI/UX, Senior XD Evangelist at Adobe):
https://www.youtube.com/user/IceflowStudios/videos

Flux: (Web design, ui / ux):
https://www.youtube.com/channel/UCN7dywl5wDxTu1RM3eJ_h9Q/

The Futur: (High end content that pertains to creative professionals / identity designers):
https://www.youtube.com/user/TheSkoolRocks/videos

Maex: (UI/UX, A lot of sketch tutorials, some webflow, good prod quality)
https://www.youtube.com/channel/UCSdp5logiFTM3SyLJrHabOQ/videos

Mike Locke (UI/UX, talking head style videos):
https://www.youtube.com/user/mlwebco/videos

Sarah Doody (UX specifically):
https://www.youtube.com/channel/UCxM6G42vmI752f60od3Gypw/videos

NNgroup (UX talks specifically):
https://www.youtube.com/user/NNgroup/videos

Satori Graphics (Illustration, identity design tutorials):
https://www.youtube.com/channel/UCoeJKtPJLoIBqWq4o8TDLpA/videos

Gigantic: (Illustration)
https://www.youtube.com/channel/UCX4mqbvv5lGqLpI4FYlJt4w/videos

The Simple Designers (Illustration, logo design, good prod quality, great audio quality):
https://www.youtube.com/channel/UCU3feytkHYYS2CoIZKsSMlA/videos

Iroh Design (Illustration, no voiceover, but shows the full process):
https://www.youtube.com/channel/UCCNEpeHUiqQ96tJKZK4ID7g/videos

Zimri Mayfield (Logo / identity design):
https://www.youtube.com/channel/UCbqd2YmFeHMwxlj4NcN5zPQ/

Will Paterson (Logo / identity design):
https://www.youtube.com/user/breakdesignsco/

AJ&Smart (UX):
https://www.youtube.com/channel/UCeB_OpLspKJGiKv1CYkWFFw

Did I miss anyone? Comment below!

Let’s get started!

– – – – – – – – – – – – – – – – – – – – – –

Subscribe for NEW VIDEOS!

My site: https://coursetro.com
My personal FB account: http://fb.com/logodesigner
Coursetro FB: http://fb.com/coursetro
Coursetro’s Twitter: http://twitter.com/designcoursecom

Join my Discord! https://discord.gg/a27CKAF
^-Chat with me and others

– – – – – – – – – – – – – – – – – – – – – –

Who is Gary Simon? Well, I’m a full stack developer with 2+ decades experience and I teach people how to design and code. I’ve created around 100+ courses for big brands like LinkedIn, Lynda.com, Pluralsight and Envato Network.

Now, I focus all of my time and energy on this channel and my website Coursetro.com.

Come to my discord server or add me on social media and say Hi!

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Gap Found Between Customer Expectations And Reality 04/26/2017
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Google Agrees To MRC Third-Party Audit For YouTube 02/22/2017


Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube’s Web site and mobile applications.

The Media Rating
Council (MRC) will audit the way DoubleVerify, Integral Ad Science and Moat, three independent metrics companies collect data, measuring whether or not video ads are viewable on YouTube and the length
of time they are viewed.

Google said each audit of the integrations will validate data collection, aggregation and reporting for served video impressions, viewable impressions, related
viewability statistics and general invalid traffic  across desktop and mobile, making sure they adhere to MRC and Interactive Advertising Bureau (IAB) standards.

The plan also will be to
have the MRC audit data for Google-partner sites that purchase advertisements from AdWords and DoubleClick Bid Manager.

YouTube has been reluctant to implement third-party tracking cookies
from vendors and advertisers, and its agency partners are concerned that the data is inaccurate.

Advertisers have been pushing transparency from Google, Facebook and companies that can validate
metrics.

advertisement

advertisement

Recently, Facebook also said it would allow the MRC to audit its ad metrics following a few recent missteps in which the company admitted it miscalculated some of its ad metrics.

On Tuesday, Google also said it received MRCl accreditation for video impressions and viewable statistics for desktop and mobile Web, as well as mobile apps in DoubleClick Campaign Manager as it
works on gaining MRC accreditation for third-party companies that integrate their technology.





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Youtube seo-how to get more views your videos || youtube channel seo 2020 in telugu Telugu Techpad
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Youtube seo-how to get more views your videos || youtube channel seo 2020 in telugu Telugu Techpad



Youtube seo-how to get more viwes your videos || youtube channel seo 2020 in telugu Telugu Techpad

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How Successful Businesses such as HubSpot are using YouTube
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How Successful Businesses such as HubSpot are using YouTube


Fifty percent of U.S. adults turn to YouTube when they want to learn how to do something. This applies not just to tasks at home but also tasks at work. Most people want to do their jobs better, to be more efficient and more effective. Successful businesses are leveraging YouTube videos to tap into their audience’s thirst for knowledge and desire to learn. A great example is HubSpot. Using our new YouTube analysis tools we take an in-depth look at how HubSpot is helping customers to learn, how they are delivering valuable content and how they are building stronger relationships with both customers and potential customers.

YouTube

A Pew Research survey published in April 2019 found that 73% of US adults now use YouTube which rises to 90% amongst 18-24 year olds. Thus more Americans use YouTube than Facebook. Interestingly in a 2019 survey, 28% of adults said they also get news from YouTube.

There are 44,000 channels on YouTube that have over a quarter of a million subscribers. Each of these channels on average uploaded more than an hour of content in the first week of 2019. Only 33% of the videos uploaded were in English and only 17% were completely in English according to Pew Research. This reflects the fact that other languages such as Spanish, Portuguese and Hindi are very popular on YouTube. As a consequence content with low language and cultural barriers such as music can attract large global audiences across the language spectrum. Witness the success of “Despacito” and “Bailando”, which have racked up 8 billion views between them.

18% of the english language videos uploaded were about gaming and these gained the most views on average. The median number of views for these gaming videos was 34,347, compared with 11,174 for videos focused on other topics. YouTube channels targeting children gain huge numbers of views and subscribers. According to the research over 80% of parents of children age 11 or younger report they at least occasionally let their child watch videos on YouTube, 34% say they do so regularly. We looked at the views of nursery rhyme videos using our YouTube analysis tools. YouTube channels such as CocoMelon are gaining hundreds of millions of views, their top video last year gained over 500m views and collectively the videos they published last year had over 5 billion views. That is a lot of YouTube parenting.

The huge numbers of subscribers and viewers of gaming, music and nursery rhyme videos is not overly relevant for most businesses. However, a 2018 survey found that fifty percent of U.S. adults use YouTube to learn how to do things, particularly things they haven’t done before. YouTube has become a global resource when it comes to learning, from practical DIY to cooking to engineering. For example, Sabin Mathew, an IIT Delhi post graduate set up a Learn Engineering channel in 2012. This channel now has over 3m subscribers. Many businesses have leveraged YouTube to deliver videos that help their customers, both directly with their products but also more generally.

Learning from HubSpot

HubSpot is a leading provider of software products for inbound marketing, sales, and service, and it has built a reputation for the quality and success of its marketing. HubSpot built one of the industry’s most successful blogs with over 350,000 subscribers and more than 7 million monthly visitors. Where HubSpot led, many others followed, leading to a crowded market for blog content and intense competition. Video opened up a new content opportunity and one where there was less competition. HubSpot has invested heavily in video content, publishing 200 videos in the last year, which gained almost 2 million views, an average of just under 10,000 views a video. From this we can see that their video strategy is not about creating blockbuster viral videos but a range of content designed to meet the differing needs of their audience. These include practical videos for HubSpot customers which by their nature will not be million view viral hits but they will provide practical support for customers. The HubSpot channel currently has 87,000 subscribers and added 6,000 of these in the last three months, a growth rate of 7% a quarter.

In 2018 HubSpot explained, in a video, how their strategy for video was changing, explaining that business videos should be more personal than polished and focus on creating helpful content not feature films. HubSpot also produced a guide to marketing with YouTube videos where they noted the strong growth in searches related to “how to” on YouTube. When people are asking how to do something this represents a clear business need and HubSpot views YouTube as an opportunity to build an authentic platform for engaging and building your audience around these needs.

HubSpot understands how YouTube is leveraged by their audience to keep up with industry trends, best practices and practical tips to save time and be more effective. Thus while HubSpot uses YouTube to publish and distribute video adverts, the majority of their YouTube content is focused on education. The HubSpot YouTube channel has become a major source of resources for marketers; salespeople; and customer support, service, and success reps. Few people arrive at a YouTube channel to browse, they normally come for a specific purpose which may be related to a business challenge or a practical challenge they are facing. HubSpot recognises this and has organised their content into playlists. For example their playlists are organised into:

  • About HubSpot, starting with what is HubSpot, designed for those looking to find out more about HubSpot products.
  • The HubSpot Academy, designed to support HubSpot customers
  • Marketing Tips
  • Sales Tips
  • Social Media tutorials
  • Stay in the know, which is designed for those that want to keep up with emerging technologies and industry trends.

These channels try to balance strengthening the relationship with their existing audience and meeting their needs, while seeking to attract a new audience with wider content and grow the subscriber base. This is not an easy task. Let’s have a look at some of the HubSpot playlists and how they manage this balancing act.

What is HubSpot?



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Youtube video ka SEO kaise kare in hindi | Seo | Youtube SEO 2020 | What is seo | Sachin Tech.
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Youtube video ka SEO kaise kare in hindi | Seo | Youtube SEO 2020 | What is seo | Sachin Tech.



Youtube video ka SEO kaise kare in hindi | Seo | Youtube SEO 2020 | What is seo | Sachin Tech.

Instagram :- sachin_mourya143

Telegram group :- Sachin Tech

Facebook :- Sachin Mourya (Lovit)

Gmail :- [email protected]

#1 Youtube video ka SEO kaise kare in hindi | Seo | Youtube SEO 2020 | HappyAaz
#2 What is SEO? Black Hat SEO? Search Engine Optimization Explained
#3 How To Rank No. 1 On youtube | Learn Youtube SEO Step by Step Tutorial [SEO]
#4 SEO (search engine optimization) Kya Hai Aur Kaise Karain (seo in hindi)
#5 YouTube SEO | Video SEO | Take Your Business Online Now
#6 How To Rank Youtube Videos In Hindi | Youtube Seo Tips 2018
#7 Youtube Video Ranking Tricks | Youtube Video Seo | My Personal Experience #3
#8 YouTube Ranking Factors #1 | 5 STEPS TO RANK No. 1 IN YOUTUBE | 2017 Algorithm | in Hindi
#9 YouTube Search Engine Optimization (SEO) 2020 | Top Factors for Ranking Youtube Video in 2020
#10 Youtube Seo Kaise Kare || Video Viral Kaise Kare || Tag Title Description in Seo – SEO Tips
#11 YouTube SEO in Urdu-Hindi | Proper SEO of YouTube Videos | How To Rank On No 1
#12 What is Seo & How Many Types of Seo || Detailed in Urdu Hindi
#13 YouTube SEO: How to Rank #1 in YouTube in 2020
#14 Meet SEO Expert Mr. Sourabh Rana | How to Be an SEO Expert and Earn Handsome $$ Money
#15 YouTube पर views कैसे बढ़ाएं

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Link :- https://youtu.be/f2J7xmJ4GHQ

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Ultimate guide to video marketing on YouTube
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Ultimate guide to video marketing on YouTube


30-second summary:

  • YouTube’s popularity has made it the second most popular search engine after Google.
  • For marketers trying to market their products and services to new audiences, YouTube needs to become a priority.
  • Venngage’s Ronita Mohan outlines everything you need to know about YouTube product marketing in the ultimate guide below.
  • From deciding your target audience and goals to creating great, targeted content, YouTube SEO, metrics to analyze and more material that will add value to your video marketing efforts.

YouTube marketing has fast taken over the world, not just because of the popularity of online videos but because of the accessibility of the platform.

This has led to YouTube becoming the second most popular search engine after Google. Users are heading directly to YouTube for detailed visual answers to their questions, instead of googling their queries.

For marketers trying to market their products and services to new audiences, YouTube needs to become a priority. 

We outline everything you need to know about YouTube product marketing in the ultimate guide below.

Outlining YouTube marketing goals

No marketing strategy would be complete without setting out specific, measurable goals—the same goes for YouTube.

What do you want from your YouTube channel? Do you want to spread brand awareness? Increase conversions? Educate the community?

Accordingly, you will have to design your content and share it with your audience.

You also need to understand the people who use YouTube. Yes, it is a very popular platform, but you aren’t aiming for every single YouTube user.

The goals you set for the channel will also translate into the kind of audience you are aiming to reach—people who want to be educated about a subject, or who want to purchase items that will improve their lives. Or others who just want answers or troubleshooting assistance.

Once you decide on your target audience and your goals, you can create content that specifically caters to them.

Try creating a calendar for your YouTube content—you should aim to post every day, if possible—so that you have clear deadlines for sending out content.

Your videos don’t have to be very long—five minutes at the most—but the channel should be updated frequently so you can improve engagement rates.

Creating a YouTube business channel

According to the latest visual content marketing statistics, video used by marketers has increased by 7% from previous years—and this rise is expected to continue.

When you make a personal Google account, you will be able to sign into YouTube—however, this is not the same as having a business account on the platform.

For one, if you want to upload videos, you need to create a channel—this channel can be specifically for you to upload business videos.

YouTube does offer an option to create an account solely to manage your business—the Brand Account option allows multiple people to use the same login to manage the account and gives you access to analytics.

You still need to create a channel for the Brand Account if you want to upload videos, leave comments, and make playlists.

Once you create your channel, it is imperative that you add your brand logo as the profile image, in the right dimensions—800 x 800 pixels.

You also need to add a YouTube banner (like the Lego channel example above)—2,560 x 1,440 pixels is the recommended size from Google. Check the cropping across devices and finalize the art.

With the channel art uploaded, you should add your associated brand accounts—your website, Facebook, Twitter, Instagram, et al.

The links you add will appear on your channel as icons that users can then click through to.

You will also need to add a brief description of your company, and you have the option of creating a welcome video that will introduce visitors to your channel.

These are the basics of setting up your business channel. Then, it’s onto content creation.

YouTube marketing video types

There are a number of video types that you can explore when creating content for your YouTube channel. We look at seven of the most popular varieties below.

1. Behind the scenes

Take users into the life and times of your brand and your company culture with behind-the-scenes videos. Tours of your office space, Q&As with staff members, highlights from office events—these all make for excellent social content. 

 

The Lush behind-the-scenes video is a great example of how engaging this content is—two employees share how a product is made, intercut with visuals of the actual process.

It’s soothing, calming, fun, and it gives the company a more personal outlook.

2. “Best of” videos

 

Most YouTube channels round off the year with ‘best of’ videos—of the year, the decade, the season, best tools, or best strategies. And this is something that you can collate for your brand, or collaborate with someone to create.

“Best of” videos are also great gateway content—someone searching for videos on a particular topic could find yours and be interested enough in your content to watch more. 

3. Explainer videos

These are very popular types of videos—people are constantly looking for solutions to their problems. This is why YouTube has become a favourite search engine in its own right.

Make life easier for users by creating explainer videos that showcase how to use a product, how to troubleshoot an issue, or how to understand a concept or industry.

 

Google Small Business’ video on taking high-quality photos is a simple but effective explainer—it features someone who has had success in the area alongside clear and easy-to-follow steps. 

Note the friendly and comforting tone that makes the video more accessible to users who may be at the beginner stage of business photography. This helps make content more relatable and engaging.

4. Interviews

Interviews with professionals in your field, in your company, or in an area of interest to your audience also make for popular content.

Akin to explainer videos, interviews also place your brand as a thought leader in the field—it tells people that you don’t just create content, you are an expert on it. 

 

This interview from Inc with a leading CEO in the field makes for great content. The light and personal tone, the choice of the interviewee, and the message all place the brand as a thought leader trying to improve the knowledge of their audience.

5. Listicles

Lists make for very popular content online—whether in blogs, infographics, or videos, lists about a topic are eye-catching and easy to consume. 

 

Listicles are the most popular kind of content online. The Ahrefs video here is short, snappy, and to the point. 

But the reason why listicles work is that they are finite—the audience knows there are 3 points and they can also go back to the point that is more relevant to them.

When attention spans are low, it helps to make your content more bite-sized, as exemplified in listicles.

6. Product demos

Make your product readily usable for customers by creating a product demo—that you can then use on your website. A demo will answer a lot of questions about the way a product should be used, while also acting as a sales pitch to buyers who are still on the fence. 

 

Oracle Netsuite’s product demo has a simple set up—two people discussing the product with shots of the product in use. It gives users a visual guide to follow and refer to when they’re using the product themselves.

7. Testimonials

The internet may be a bastion of content, but it also has a propensity for spewing information that is patently untrue. If you want users to engage with you, you need to be real.

And what better way to do that than to feature testimonials with real people—staff and customers—on your YouTube channel?

These make for convincing videos that will make your brand look more human.

 

Omada’s testimonial video shows the importance of giving brands a human face—these are real people who were helped by a company and that makes the brand more attractive to potential customers.

Creating YouTube videos

Now that you know what kind of videos you should be creating, it is time to make your videos. 

The content you create should be brand-conscious—ensure your logo is visible but that it doesn’t overwhelm the screen.

You should always include a call-to-action—asking people to subscribe to the channel, to like your video, visit your website, or to use a promo code.

Adding a strong and relevant CTA will help users stay engaged with your brand beyond viewing a single video.

Also, though many think that YouTube videos need to be highly stylized and have great production values, that isn’t always the case.

Focus less on how your video looks, and more on the content of your video.

Ask yourself these questions:

  • What story are you trying to tell? 
  • Who are you telling it to? 
  • What do you want in return?

Answer these questions when you are making your videos—that will help you generate interest in your audience much more than expensive visuals.

Remember that video marketing on channels like YouTube is less about making sales, and more about making connections.

Don’t put content out there and hope for the best. You need to engage with the audience—ask people to comment and then reply to them. Look out for trolls and report them immediately.

Promote your content on social media channels. Add a link to your YouTube channel on your website and newsletter.

YouTube SEO

SEO isn’t just for written content—it has a huge role to play in video marketing, and eventually in how well your channel is received.

There are a number of SEO tools that you can use to make this process easier. But first, you need to know the key aspects of YouTube SEO that you need to work on.

1. Tags

If you want your audience to find your content, your channel and videos need to have the tags that are relevant to them. 

The VidIQ extension is a good tool for checking tags that would be relevant to your content and are more effective in reaching your target audience.

2. Keywords

As with tags, when creating videos, ensure you choose the keywords that not only describe the content but also appeal to your audience.

Use a mind map to brainstorm your keywords and keep track of which ones are most effective for your audience.

3. Headlines

You will have spent time optimizing blog headlines. The same goes for YouTube videos. The headlines you choose should be extremely relevant to your topic. 

Keep the headline to 60 characters—as you would do with a blog headline—so it isn’t cut off on search engines. 

You should keep the primary keywords to the beginning of the headline—another important way to boost organic SEO.

Don’t use obscure keywords as this will make it harder for your videos to be found—and will negatively impact your ranking.

Looking for inspiration?

Here are some headlines that earned brands 1000s of views:

Short, sharp, and focused headlines will improve clicks and engagement.

4. Thumbnails

The type of thumbnail that appears beside your video has an impact on how many people click on it—thus improving your ranking. According to YouTube, 90% of the top viewed videos feature custom thumbnails.

When you upload a video to YouTube, you will be able to choose a frame from your video. While this makes the process easier, it doesn’t actually tell the audience much about the video.

Instead, create a customized frame to use as the thumbnail—this can include visuals from the video, alongside the headline and a tagline.

Customized thumbnails will share more information than a random screenshot from the video, and make your content more attractive.  

5. Video descriptions

Your video headline can only share so much information—to make your video more compelling to the audience, and for YouTube SEO rankings, write a detailed video description.

As with titles, ensure your primary keywords are kept in the front of the description. Include bullet points about the key areas you are discussing—if you can include timestamps for when in the video you will be discussing these points, even better.

Add a bit of levity by including links to the music you’re using in the video. And you should definitely include your CTA in the description.

To break it down, here are the essential elements of a great video description:

  • To-the-point introduction, written in brand tone, explaining exactly what viewers will see in the video
  • Keywords, used at the beginning of your description and sprinkled throughout. Avoid keyword stuffing, as you would do with a blog
  • Include your CTA below the description—a link to subscribe to your channel, visit your website, or use a code
  • Below the CTA, add links to related content
  • Add timestamps to important moments in the video

6. Hashtags 

People don’t realize that hashtags on YouTube are definitely a thing—and they can be massively helpful for your organic SEO.

YouTube allows a maximum of 15 hashtags, which can be used in the titles and descriptions of your videos.

These hashtags are clickable—users can see all content related to those hashtags. This also means you need to be judicious in your use of hashtags.

For one, they need to be relevant to your topic. They also need to be popular—obscure hashtags, like rarely-used keywords, won’t be clicked on.

Use hashtags to make your content more easily discoverable but choose them wisely. 

YouTube metrics

The discussion around which YouTube metrics you should be focusing on has been raging for years. There are a large number of metrics available but they aren’t all made equal.

Here are some of the metrics that you should examine when trying to determine how well your content is performing:

  • Bounce Rates – The rate at which people are leaving your video before completing it
  • Click Rates – The number of times your video is being clicked on
  • Completion Rates – How many times your video has been watched to completion 
  • Comments – The number of comments your video received
  • Conversion Rates – How often users viewed a video and then acted on the CTA
  • Likes and Dislikes – The number of likes or dislikes your video received
  • Recurrence Rates – How often viewers watched the same video multiple times
  • Referrals – Where users are finding your videos from
  • Sharing – How often people are sharing your videos
  • Subscribers – The number of subscribers your channel has
  • Video Views – How many people watched a video in total

Those are a lot of metrics but you don’t have to study each one to decide whether your content is a success.

Go back to the goals that we mentioned in the first point of this blog—what are you trying to achieve with your YouTube marketing strategy? 

  • If you want more conversions from your videos examining the completion rates and conversion rates of your videos will tell you whether your content is engaging enough for people to act on your CTA.
  • If creating a wholesome YouTube channel is your goal, study the referrals to find out where people are finding your content—so you can optimize those channels further.

Though you will want to grow your subscriber base, the number of subscribers you have may not be indicative of how good your content is.

  • If your videos are being viewed despite low subscriber numbers, it may be a sign that your content is good but isn’t catering to repeat customers.
  • In general, bounce rates and completion rates are good indicators of the success of your content.

When people leave your video without completing it, that means it didn’t hold their interest. If most people are leaving around the same point in the video, that gives you an idea of what you need to improve in the content itself.

Videos with low completion rates could be indicative of the fact that your videos are too long. Try creating shorter videos to see the impact on completion rates.

Focus on the metrics that align with the goals of your video marketing strategy instead of looking at every single one of them.

YouTube advertising

YouTube advertising is an option that brands can explore once they have become more comfortable with the platform.

According to PPCHero, 48% of marketers are investing in YouTube advertising, making it the third most popular advertising platform, after Facebook and Instagram. 

There are a number of YouTube ad formats that you can use to reach your target audience.

Some YouTube video ad formats:

  • Bumper ads: Six-second long unskippable ads that play before, during, and after videos. These cannot be skipped.
  • In-stream ads: These 15 second-long ads come in skippable and non-skippable forms and appear before, during, and after videos across YouTube and other Google-affiliated videos.
  • Masthead ads: The masthead ads appear muted at the top of the YouTube search page. These ads can be 30 seconds long.
  • Outstream ads: Optimized for mobile marketing only, Outstream ads appear on mobile websites associated with Google, not on YouTube mobile.
  • Video discovery ads: Much like banner ads, the video discovery ads appear on the YouTube homepage, search results pages, and alongside related videos. 

Depending on your needs, you can create ads that will improve your brand awareness and reach.

Bumper ads have the best chance of being seen because they are unskippable—but they are also only six-seconds long. If you can create strong messaging within that time, you can reach your target audience.

For a start, it makes more sense to create in-stream ads. You have more length to play with—15 seconds—and you can have them placed during a variety of relevant videos.

If you are unfamiliar with the platform, it’s always best to test out a few options so you know how which direction to go.

Conclusion

Video marketing on YouTube can feel like a challenge at first—but by following the above steps, you can start to build a following on the platform and improve your conversions. 

Now that you have these basics in the bag, you can launch a YouTube channel to market your brand and products and let it grow into a successful marketing platform.

Ronita Mohan is a content marketer at the online infographic and design platform, Venngage.



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