How to Skyrocket Your Organic Reach on Facebook
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How to Skyrocket Your Organic Reach on Facebook



Want more organic reach on Facebook? Expert Mari Smith shares how she’s boosted her reach to 65%.

You’ll discover her best tips for growing organic reach and learn what to avoid.

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#SocialMediaMarketing #FacebookMarketing #FacebookReach

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How To Increase Organic Reach on Facebook [WORKING STRATEGY]
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How To Increase Organic Reach on Facebook [WORKING STRATEGY]



Learn how to increase Facebook reach using my break-through post strategy to increase organic reach on any Facebook page.

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11 Free Ways to Reach Your Audience Online During COVID-19
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11 Free Ways to Reach Your Audience Online During COVID-19


The financial burdens of COVID-19 have put many SMBs in search of affordable ways to market their business. The good news is that more people are spending time online than ever before, and there are plenty of simple ways to reach your customers digitally without spending a dime.

how to reach your audience online during covid19 shop local

Here, I’m sharing 11 free strategies to expand your reach on four popular online platforms:

  • Google
  • Facebook
  • Instagram
  • Twitter

Reaching your audience on Google

One quick note before we begin this section: As of writing this post, Google My Business profile editing capabilities are varying from day to day as Google suppresses and adds features in response to COVID-19. If you get stuck on any of the below suggestions, skip them and be on the lookout for capabilities to return.

1. Update your Google My Business profile

Your Google My Business profile is the free listing that appears for your business on both Google Maps and Google Local Search results. Due to special hours, physical closings, and limited travel, consumers are performing even more “near me” and “open now” searches on Google during COVID-19. They’re also searching for specific criteria such as delivery and online payment options. That being said, you should make the following updates to your profile to continue reaching your audience on Google:

  • Verify your hours (or mark your business as temporarily closed).
  • Modify your description (a.k.a. “From the business”) to include relevant COVID-19 offerings.
  • Have a category selected, as this will allow you to indicate industry-specific attributes, such as curbside pickup, drive-through and delivery for restaurants.
  • Create posts (more on this next).
reach audience during COVID update GMB listing

Note: Google is using blanket labels right now such as “hours and services may differ,” but you can still set your business up for success for when they lift this label.

2. Create Google posts

Just like with social media platforms, you can publish posts to your Google My Business listing for free. But unlike social media platforms where users are leisurely scrolling, consumers on Google are actively seeking. GMB posts enable you to get your updates and special offers in front of consumers who are ready to engage, making this is a great way to reach and retain customers during COVID-19.

how to reach your audience online during COVID-19 GMB post example

This salon is temporarily closed, yet its online store is reaching a vast Google Maps audience through this GMB post.

And with GMB’s new COVID-19 post type, you can be even more effective at reaching your audience at the right time. This is a great alternative to the Q&A section (“Is your business open during COVID-19?”), which is temporarily not appearing on profiles.

how to reach your audience online during COVID post gmb

3. Write relevant blog posts

The internet is saturated right now with COVID-19 content, but that doesn’t mean you can’t still strive to show up on the first page of a Google search. The trick is to target long-tail keywords highly specific to your niche. For example, a chiropractor could write a blog post “At-home Lower Back Exercises” or “Avoid Neck Pain While in Quarantine.” This content costs nothing to create other than your time, which you might have more of at this point, anyway.

how to reach your audience online during COVID-19 blog posts

The very first results for “prevent neck pain during quarantine” is none other than a small PT business in Cambridge, MA.

You could even tie in your geographic area for more effective targeting, like with a list titled “Best Places to Walk Your Dog in Bethesda.” These coronavirus-relevant pages will garner traffic in and of themselves right now, but they’ll also boost your overall website SEO for the long term.

Reaching Your Audience on Facebook during COVID-19

Social media is key for building relationships, and with usage increasing during isolation, you can reach more of your audience on Facebook during COVID-19. Here are three ways to do that.

4. Hop on Facebook Live

More people are watching live videos right now than ever before. In fact, Facebook Live viewers have increased by up to 50%. There are many obvious uses for this free Facebook marketing feature, such as answering COVID-19 customer questions, providing relevant advice, or leading a quarantine workout. But remember also that Facebook Live videos can be saved. With viewership at an all-time high, this is a good time to run live sessions on your traditional and evergreen topics, which you can repurpose down the line once the coronavirus has passed.

How to reach your audience online during COVID19 FB live

This non-coronavirus-related DIY tutorial is helpful now but can also be repurposed later on down the line.

Navigate the changing online advertising landscape with this free small business guide to COVID-19.

5. Do a lucky draw giveaway

If you’re open and delivering, it’s a good idea to add some extra delight to your deliveries. It’s an even better idea to add some mystery to the mix. As with the Facebook example below, you could run a giveaway where all orders placed within a particular time frame qualify for a free treat—and one lucky winner gets a gift card. Not only can this encourage more audience engagement, but it will boost their spirits, as well.

How to reach your audience online during COVID19 FB giveaway

6. Check in with your community

There’s a plethora of COVID-19 posts on social media, but that doesn’t mean you need to come up with an earth-shattering post to stand out to your audience. A simple, heart-felt post with no intention other than to wish your community well can go a long way. After all, genuinity is authenticity.

hoe to reach audience on facebook during covid19 check in with community

Reaching your audience on Instagram during COVID-19

Instagram is great for storytelling, and everyone has their own unique COVID-19 stories to share. Here’s how to reach your audience for free on Instagram during COVID-19.

7. Use COVID-19 hashtags

Hashtags are a free and yet powerful way to expand your social media visibility.There are, of course, many trending COVID-19 hashtags circulating around. But broad Instagram hashtags like #COVID19 aren’t going to give you much visibility. The key is to use location and industry modifiers. For example:

  • Instead of #COVID19, try something like #covidfashion #covidpetsafety or #covidhomeschooling.
  • Instead of #wereinthistogether, try something like #portlandstrong.

Some other ideas for COVID-19 hashtags you can use or modify for your business are:

  • #DIY (think #diyhomedecor or #diyhaircut).
  • #boredombusters
  • #athome (like #athomeworkout or #athomelearning).
  • #quarantineedition
  • #quarantine (Including #quarantineparenting, #quarantinecrafts, #quarantinerecipes).
how to reach your audience online during covid19 hashtags

Of course, if you’re just looking to sprinkle in some friendly and uplifting hashtags, that’s fine too! Try COVID-19 hashtags like #wereinthistogether, #wellgetthroughthis, #allinthistogether, #thenewnormal, #alonetogether, #stayhome, #saferathome, and #sixfeetapart.

8. Write COVID-friendly captions

There are a number of purposes your COVID-19 Instagram posts can serve. Here are some writing guidelines for Instagram captions to appropriately reach your Instagram audience:

  • When boosting morale: Keep captions light and not too specific; everyone is experiencing it differently.
  • When offering health and safety tips: Check captions for accuracy.
  • When providing updates: Keep captions concise with essentials only.
  • When promoting pivoted offerings: Include words like “curbside pickup”or “still available.”
how to reach your audience online during COVID instagram caption

For more copywriting guidelines during COVID-19, head here.

Reaching your audience on Twitter during COVID-19

Twitter takes on the conversational nature of Facebook but the quicker consumption pace of Instagram. Here are three free ways to obtain visibility and resonate with your audience during COVID-19.

9. Repurpose reviews

Part of Roger Smith Hotel’s Twitter strategy is that of taking quotes from positive customer reviews and creating tweets out of them. They have continued this tactic throughout COVID-19, and I must say, it works. The tweets don’t ask you to leave a review or book a stay, but the positive words and attractive images do leave you feeling pretty good.

how to reach your audience online during COVID roger smith hotel

Create tweets out of your most uplifting customer feedback as a way to reach followers during COVID-19.

10. Take up #supportsmallbusiness offers

There are plenty of consumers on Twitter right now who are offering to promote local businesses in their area. Run a hashtag search like #shoplocal, #supportsmallbusiness, #shoplocal[yourcity] or #smallbusiness and see if you find any offers.

how to reach your audience online during COVID retweets

11. Support other local businesses during COVID-19

In the example below, Connected Kent offers to share five different local businesses for every one tweet about their services. Why not try this strategy for your business? It’s a great way to reach new audiences on Twitter while also helping out other local businesses struggling during COVID-19—all for free.

how to reach audience on twitter during COVID connected kent

These free methods of digital marketing are great strategies for reaching your audience and alleviating economic hardship during COVID-19, but they can be adapted for use even after the pandemic has passed. Try them out and how knows, maybe you’ll come out of this pandemic with a stronger online presence than ever before.



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Personalized Recommendations to Increase Your Reach on Instagram
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Personalized Recommendations to Increase Your Reach on Instagram


Search “best time to post on Instagram” and you’ll find countless articles telling you when to post according to studies of a few million Instagram posts.

We have written such articles ourselves. For a long time, we thought that’s the way to grow our reach and engagement on social media.

But that is no longer the best approach.

There are many reasons for the change. Most importantly, you now have much more data about your own posts and followers. The best time to post is when your followers are online and engaging with your posts.

How do you know when to post?

Well, you can now get recommendations for when to post on Instagram to maximize your reach, with Analyze. Curious to find out more? Read on.

Introducing Best Time to Post: Personalized Recommendations to Increase Your Reach on Instagram

Analytics as your assistant

Analytics is often simply numbers and graphs. It’s easy to understand why some people are intimidated by analytics. But that doesn’t have to be the way. Analytics can be joyful and fun. It should help you take away the tedious work of dissecting graphs and calculating numbers. Analytics should feel like your assistant.

With Analyze, you don’t just get charts. You’ll also see three recommended times to post on Instagram. They are times when your predicted reach is among the highest during the week.

Most people would find the three recommendations sufficient but if you want more, you can then dive into the charts.

Best time to post on Instagram in Analyze

How does it work?

Your brand’s best time to post is unique to your own brand. That’s because your Instagram followers behave differently from the followers of other brands. So your best time to post should be dependent on your followers’ behavior.

Here’s how Analyze predicts your reach:

First, it looks at how your previous Instagram posts have performed and when they were posted. Do posts at certain times of the day or the week get more reach? Second, to make the predictions more accurate, it also looks at when your Instagram followers are online.

Using these two pieces of information, Analyze predicts your reach on Instagram for each hour of the week. For each hour, Analyze also informs you how the predicted reach compares with the average hourly reach for the whole week.

The predicted reach for this hour is 31% higher than the average post reach of the week.

Then, it recommends three times to try.

You’ll notice that the three times aren’t necessarily the three times with the highest predicted reach. That is intentional. The top times are often next to each other (e.g. Wednesday at 1pm and Wednesday at 2pm). Unless you are posting about a live event, it doesn’t help your reach by publishing multiple posts around the same time. By spreading out your posts throughout the week, you can maximize your reach for the week.

Grow your reach more efficiently

Once you know your best times to post, you can go to Publish to update your posting schedule.

First, go to your Instagram account in Publish and click “Settings” then “Posting Schedule”.

Here, you can add new posting times or adjust your existing posting times to your best times to post.

The times are saved automatically, and you are ready to publish at your best times! Simply add new posts to your queue to schedule them at those times.

It’s worth noting your best times to post can change over time. While your followers’ behavior shouldn’t change drastically, every new post gives Analyze additional data to work with. With that, it might find new best times to post. I would recommend checking your best times to post every few months, especially if you have recently tried new posting times.

Insights delivered to you

We should all be spending less time figuring out our data and more time optimizing our campaigns. With the recommendations in Analyze, you can save some time analyzing your data or reading “best time to post” articles so that you can focus on what’s more important — creating great content.

This new feature is available on all Analyze plans. Give it a go, and take some time back from analyzing your data.

Try Analyze today.

P.S. In the future, you can expect Analyze to surface more insights to you, rather than you searching for them yourself.





This content was originally published on Source link, we are just re-sharing it.

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Personalized Recommendations to Increase Your Reach on Instagram
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Personalized Recommendations to Increase Your Reach on Instagram


Search “best time to post on Instagram” and you’ll find countless articles telling you when to post according to studies of a few million Instagram posts.

We have written such articles ourselves. For a long time, we thought that’s the way to grow our reach and engagement on social media.

But that is no longer the best approach.

There are many reasons for the change. Most importantly, you now have much more data about your own posts and followers. The best time to post is when your followers are online and engaging with your posts.

How do you know when to post?

Well, you can now get recommendations for when to post on Instagram to maximize your reach, with Analyze. Curious to find out more? Read on.

Introducing Best Time to Post: Personalized Recommendations to Increase Your Reach on Instagram

Analytics as your assistant

Analytics is often simply numbers and graphs. It’s easy to understand why some people are intimidated by analytics. But that doesn’t have to be the way. Analytics can be joyful and fun. It should help you take away the tedious work of dissecting graphs and calculating numbers. Analytics should feel like your assistant.

With Analyze, you don’t just get charts. You’ll also see three recommended times to post on Instagram. They are times when your predicted reach is among the highest during the week.

Most people would find the three recommendations sufficient but if you want more, you can then dive into the charts.

Best time to post on Instagram in Analyze

How does it work?

Your brand’s best time to post is unique to your own brand. That’s because your Instagram followers behave differently from the followers of other brands. So your best time to post should be dependent on your followers’ behavior.

Here’s how Analyze predicts your reach:

First, it looks at how your previous Instagram posts have performed and when they were posted. Do posts at certain times of the day or the week get more reach? Second, to make the predictions more accurate, it also looks at when your Instagram followers are online.

Using these two pieces of information, Analyze predicts your reach on Instagram for each hour of the week. For each hour, Analyze also informs you how the predicted reach compares with the average hourly reach for the whole week.

The predicted reach for this hour is 31% higher than the average post reach of the week.

Then, it recommends three times to try.

You’ll notice that the three times aren’t necessarily the three times with the highest predicted reach. That is intentional. The top times are often next to each other (e.g. Wednesday at 1pm and Wednesday at 2pm). Unless you are posting about a live event, it doesn’t help your reach by publishing multiple posts around the same time. By spreading out your posts throughout the week, you can maximize your reach for the week.

Grow your reach more efficiently

Once you know your best times to post, you can go to Publish to update your posting schedule.

First, go to your Instagram account in Publish and click “Settings” then “Posting Schedule”.

Here, you can add new posting times or adjust your existing posting times to your best times to post.

The times are saved automatically, and you are ready to publish at your best times! Simply add new posts to your queue to schedule them at those times.

It’s worth noting your best times to post can change over time. While your followers’ behavior shouldn’t change drastically, every new post gives Analyze additional data to work with. With that, it might find new best times to post. I would recommend checking your best times to post every few months, especially if you have recently tried new posting times.

Insights delivered to you

We should all be spending less time figuring out our data and more time optimizing our campaigns. With the recommendations in Analyze, you can save some time analyzing your data or reading “best time to post” articles so that you can focus on what’s more important — creating great content.

This new feature is available on all Analyze plans. Give it a go, and take some time back from analyzing your data.

Try Analyze today.

P.S. In the future, you can expect Analyze to surface more insights to you, rather than you searching for them yourself.





This content was originally published on Source link, we are just re-sharing it.

All Growth Hacking Articles

Personalized Recommendations to Increase Your Reach on Instagram
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Add

Personalized Recommendations to Increase Your Reach on Instagram


Search “best time to post on Instagram” and you’ll find countless articles telling you when to post according to studies of a few million Instagram posts.

We have written such articles ourselves. For a long time, we thought that’s the way to grow our reach and engagement on social media.

But that is no longer the best approach.

There are many reasons for the change. Most importantly, you now have much more data about your own posts and followers. The best time to post is when your followers are online and engaging with your posts.

How do you know when to post?

Well, you can now get recommendations for when to post on Instagram to maximize your reach, with Analyze. Curious to find out more? Read on.

Introducing Best Time to Post: Personalized Recommendations to Increase Your Reach on Instagram

Analytics as your assistant

Analytics is often simply numbers and graphs. It’s easy to understand why some people are intimidated by analytics. But that doesn’t have to be the way. Analytics can be joyful and fun. It should help you take away the tedious work of dissecting graphs and calculating numbers. Analytics should feel like your assistant.

With Analyze, you don’t just get charts. You’ll also see three recommended times to post on Instagram. They are times when your predicted reach is among the highest during the week.

Most people would find the three recommendations sufficient but if you want more, you can then dive into the charts.

Best time to post on Instagram in Analyze

How does it work?

Your brand’s best time to post is unique to your own brand. That’s because your Instagram followers behave differently from the followers of other brands. So your best time to post should be dependent on your followers’ behavior.

Here’s how Analyze predicts your reach:

First, it looks at how your previous Instagram posts have performed and when they were posted. Do posts at certain times of the day or the week get more reach? Second, to make the predictions more accurate, it also looks at when your Instagram followers are online.

Using these two pieces of information, Analyze predicts your reach on Instagram for each hour of the week. For each hour, Analyze also informs you how the predicted reach compares with the average hourly reach for the whole week.

The predicted reach for this hour is 31% higher than the average post reach of the week.

Then, it recommends three times to try.

You’ll notice that the three times aren’t necessarily the three times with the highest predicted reach. That is intentional. The top times are often next to each other (e.g. Wednesday at 1pm and Wednesday at 2pm). Unless you are posting about a live event, it doesn’t help your reach by publishing multiple posts around the same time. By spreading out your posts throughout the week, you can maximize your reach for the week.

Grow your reach more efficiently

Once you know your best times to post, you can go to Publish to update your posting schedule.

First, go to your Instagram account in Publish and click “Settings” then “Posting Schedule”.

Here, you can add new posting times or adjust your existing posting times to your best times to post.

The times are saved automatically, and you are ready to publish at your best times! Simply add new posts to your queue to schedule them at those times.

It’s worth noting your best times to post can change over time. While your followers’ behavior shouldn’t change drastically, every new post gives Analyze additional data to work with. With that, it might find new best times to post. I would recommend checking your best times to post every few months, especially if you have recently tried new posting times.

Insights delivered to you

We should all be spending less time figuring out our data and more time optimizing our campaigns. With the recommendations in Analyze, you can save some time analyzing your data or reading “best time to post” articles so that you can focus on what’s more important — creating great content.

This new feature is available on all Analyze plans. Give it a go, and take some time back from analyzing your data.

Try Analyze today.

P.S. In the future, you can expect Analyze to surface more insights to you, rather than you searching for them yourself.





This content was originally published on Source link, we are just re-sharing it.

All Growth Hacking Articles

Personalized Recommendations to Increase Your Reach on Instagram
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Add

Personalized Recommendations to Increase Your Reach on Instagram


Search “best time to post on Instagram” and you’ll find countless articles telling you when to post according to studies of a few million Instagram posts.

We have written such articles ourselves. For a long time, we thought that’s the way to grow our reach and engagement on social media.

But that is no longer the best approach.

There are many reasons for the change. Most importantly, you now have much more data about your own posts and followers. The best time to post is when your followers are online and engaging with your posts.

How do you know when to post?

Well, you can now get recommendations for when to post on Instagram to maximize your reach, with Analyze. Curious to find out more? Read on.

Introducing Best Time to Post: Personalized Recommendations to Increase Your Reach on Instagram

Analytics as your assistant

Analytics is often simply numbers and graphs. It’s easy to understand why some people are intimidated by analytics. But that doesn’t have to be the way. Analytics can be joyful and fun. It should help you take away the tedious work of dissecting graphs and calculating numbers. Analytics should feel like your assistant.

With Analyze, you don’t just get charts. You’ll also see three recommended times to post on Instagram. They are times when your predicted reach is among the highest during the week.

Most people would find the three recommendations sufficient but if you want more, you can then dive into the charts.

Best time to post on Instagram in Analyze

How does it work?

Your brand’s best time to post is unique to your own brand. That’s because your Instagram followers behave differently from the followers of other brands. So your best time to post should be dependent on your followers’ behavior.

Here’s how Analyze predicts your reach:

First, it looks at how your previous Instagram posts have performed and when they were posted. Do posts at certain times of the day or the week get more reach? Second, to make the predictions more accurate, it also looks at when your Instagram followers are online.

Using these two pieces of information, Analyze predicts your reach on Instagram for each hour of the week. For each hour, Analyze also informs you how the predicted reach compares with the average hourly reach for the whole week.

The predicted reach for this hour is 31% higher than the average post reach of the week.

Then, it recommends three times to try.

You’ll notice that the three times aren’t necessarily the three times with the highest predicted reach. That is intentional. The top times are often next to each other (e.g. Wednesday at 1pm and Wednesday at 2pm). Unless you are posting about a live event, it doesn’t help your reach by publishing multiple posts around the same time. By spreading out your posts throughout the week, you can maximize your reach for the week.

Grow your reach more efficiently

Once you know your best times to post, you can go to Publish to update your posting schedule.

First, go to your Instagram account in Publish and click “Settings” then “Posting Schedule”.

Here, you can add new posting times or adjust your existing posting times to your best times to post.

The times are saved automatically, and you are ready to publish at your best times! Simply add new posts to your queue to schedule them at those times.

It’s worth noting your best times to post can change over time. While your followers’ behavior shouldn’t change drastically, every new post gives Analyze additional data to work with. With that, it might find new best times to post. I would recommend checking your best times to post every few months, especially if you have recently tried new posting times.

Insights delivered to you

We should all be spending less time figuring out our data and more time optimizing our campaigns. With the recommendations in Analyze, you can save some time analyzing your data or reading “best time to post” articles so that you can focus on what’s more important — creating great content.

This new feature is available on all Analyze plans. Give it a go, and take some time back from analyzing your data.

Try Analyze today.

P.S. In the future, you can expect Analyze to surface more insights to you, rather than you searching for them yourself.





This content was originally published on Source link, we are just re-sharing it.

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How to Use LinkedIn Ads to Reach Your Target Audience : Social Media Examiner
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How to Use LinkedIn Ads to Reach Your Target Audience : Social Media Examiner



Social Media Marketing


Industry Report


In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.





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Influencer marketing tool to find instagram influencers in 2020. Reach your audience on IG.
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Influencer marketing tool to find instagram influencers in 2020. Reach your audience on IG.



Modash filters is the best way to look for the creators who actually speak to your target customers.

The 3 main filters when searching for these creators should be:

The size of the creator you want to work with.
Chekcing for their engagement rate.
Looking for the creators whose followers are in your targeted location.

Check us out at: https://www.modash.io/

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How Employees Can Improve Organic Reach and Engagement : Social Media Examiner
547 Views
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How Employees Can Improve Organic Reach and Engagement : Social Media Examiner



Social Media Marketing


Industry Report


In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.





This content was originally published on Source link, we are just re-sharing it.

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