Here is my updated Facebook Ad launch strategy for 2019-2020 👍.
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Whats going on guys!
As requested, here is the video on my updated Facebook Ad Launch Strategy.
This guide will give you a step by step outline to follow when it comes to effectively testing a new product for your eCommerce store in 2019 and 2020.
The strategy that I am going to be showcasing is tried and true, and it allowed me to take a brand new Shopify store from $0 sales to over $1,000/day in only 4 days.
Quick disclaimer: You will need at least $1,000 to sustain your Facebook ad spend at the beginning of this testing strategy.
I broke this whole guide down into 4 major steps.
Step 1: The Foundation
It all starts with a great product…
To save us some time – I recommend watching my video on how to find winning products.
In the video I do some live product research to give you an idea of how I do my product research, and also give you some potential winning products to test.
You can watch the video here: https://www.youtube.com/watch?v=ftlpGxVJVbY&t=84s
However, here are some good baseline tips you should follow to make your product testing more effective:
-Once you pick a product, do some research on it. Know exactly what it does and how.
-Look at the reviews on Amazon for this product. Look on Aliexpress, what are people saying about it?
-You can use this research to find pain points and emotional triggers you can use to market your product really well.
Your product page should also be very clean and professional. Research some big brands in the niche of your product and look at how they are branding their product pages.
Step 2: The Ad
Unlike what many people might want you to believe, there are hardly any products out there that truly “sell themselves”.
Good marketing is what will sell your product (however if the product is great it will be easier to market it well and sell it effectively).
The most effective types of ads are video ads. Video ads allow you to explain your product really well and also to create custom audiences out of the people who have viewed your video.
Here are the baseline tips when it comes to creating your video ads:
-Gather clips from Facebook, Aliexpress, and YouTube (be careful of course.
-Present a problem, and a solution afterwards.
-Try to make your ad look “native”. Don’t be too salesy – use a viral video format.
-Always test at least 2 different ads.
-Split test the first 3 seconds of the video, ad copy, thumbnails, or just a new video altogether.
If you want to see exactly how to create a viral video ad, checkout this video I made where I create a winning ad live.
This ad was the foundation for a winning product that I had, so it might be very helpful for you to see how I created it.
Here is the video: https://www.youtube.com/watch?v=XQAFSCIxpCQ
Step 3 and 4 I recommend you watch the video for. I am running out of space here in the description, but you can also download the PDF version of this video with the link above, if it’s more convenient for you to read it over.
I hope you enjoyed this video and got some value from it. Drop a like for me if you can, and make sure to stay tuned on my next upcoming video. Have a good one 😁!
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