Facebook Video Marketing – Results from 100 Million Videos
Ever wondered if Facebook Video Marketing was any good and worth your time ? Well find out the Results from 100 Million Videos analysed by Buzzsumo.
Facebook Video Marketing is more likely to reach and engage audiences according to Locowise. The average video post in April 2017 reached 12.05% of the total page audience, just ahead of photos at 11.63%, links at 7.81%, and status updates at only 4.56%. Videos also had the highest levels of engagement.
What Type of Content Performs Best for Facebook Video Marketing ??
The Image Below gives us a better insight.
So now you know the best performing Video Content on Facebook but how long should Videos for your Facebook Video Marketing be in length ? Well the image below tells us that very short videos don’t get much engagement and people generally won’t bother with silly 10 second Gifs.That’s for Tumblr & Twitter Idealy.
However on the other hand very long videos do not perform well either, perhaps because people are busy with their daily lives and don’t really have the time to spend watching a 30 Min video on Facebook.So somewhere in the middle is the perfect time duration for your Facebook Video Marketing Content.Around 1Min or 1min 30 Secs got the Best Engagement rate.
How Long should Facebook Live Videos Be and do they work ??
The number of Facebook Live video broadcasts are growing rapidly. In April 2017, Facebook’s head of video, announced that 20% of all Facebook videos are broadcast live and that the daily watch time for live videos had quadrupled in the last year. This is partly to do with priority given by Facebook to grow Live video broadcasts.
Expert analysis of Facebook Live videos found that interactions increase the longer the video lasts, until about 15-16 minutes. After this time the interactions remain fairly stable.However short Facebook live videos did not perform well , which makes sense as why would anyone join and engage with a 2 min Live video.They would much rather be involved in longer lasting Videos of an average time of 20Mins.
Your Target audience will love Real time interaction with your Business or Brand and may lead to more conversions overall.Why not give it Try ? It’s Facebook Free Service after all.
The Average Interactions For Live and Non-Live Facebook Videos
Overall the average engagement with Facebook and Facebook Live videos was very similar.
- Facebook videos: 928 average interactions
- Facebook Live videos: 1043 average interactions
This was surprising as many people are reporting much higher levels of engagement with Live videos.
Facebook Live videos attract a much higher number of comments relative to overall interactions. Around 25% of the interactions were comments. This makes sense as it’s a live session with people asking and answering questions and responding in real time.
So if you want more Interaction & Feedback about any topic it’s a Good Idea to set a Facebook Live Session and engage your audience in Real time for Maximum effect.
Also Have a Look at Video Content Marketing Stats for 2017 Infographic.