Facebook Video Marketing
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Facebook Video Marketing – Results from 100 Million Videos 2017

Facebook Video Marketing – Results from 100 Million Videos

Ever wondered if Facebook Video Marketing was any good and worth your time ? Well find out the Results from 100 Million Videos analysed by Buzzsumo.

Facebook Video Marketing is more likely to reach and engage audiences according to Locowise. The average video post in April 2017 reached 12.05% of the total page audience, just ahead of photos at 11.63%, links at 7.81%, and status updates at only 4.56%. Videos also had the highest levels of engagement.

What Type of Content Performs Best for Facebook Video Marketing ??

The Image Below gives us a better insight.

Facebook Video Marketing

So now you know the best performing Video Content on Facebook but how long should Videos for your Facebook Video Marketing be in length ? Well the image below tells us that very short videos don’t get much engagement and people generally won’t bother with silly 10 second Gifs.That’s for Tumblr & Twitter Idealy.

However on the other hand very long videos do not perform well either, perhaps because people are busy with their daily lives and don’t really have the time to spend watching a 30 Min video on Facebook.So somewhere in the middle is the perfect time duration for your Facebook Video Marketing Content.Around 1Min or 1min 30 Secs got the Best Engagement rate.

Facebook Video Marketing

 

How Long should Facebook Live Videos Be and do they work ??

The number of Facebook Live video broadcasts are growing rapidly. In April 2017, Facebook’s head of video, announced that 20% of all Facebook videos are broadcast live and that the daily watch time for live videos had quadrupled in the last year. This is partly to do with priority given by Facebook to grow Live video broadcasts.

Expert analysis of Facebook Live videos found that interactions increase the longer the video lasts, until about 15-16 minutes. After this time the interactions remain fairly stable.However short Facebook live videos did not perform well , which makes sense as why would anyone join and engage with a 2 min Live video.They would much rather be involved in longer lasting Videos of an average time of 20Mins.

Your Target audience will love Real time interaction with your Business or Brand and may lead to more conversions overall.Why not give it Try ? It’s Facebook Free Service after all.


Facebook Video Marketing

The Average Interactions For Live and Non-Live Facebook Videos

Overall the average engagement with Facebook and Facebook Live videos was very similar.

  • Facebook videos: 928 average interactions
  • Facebook Live videos: 1043 average interactions

This was surprising as many people are reporting much higher levels of engagement with Live videos.

Facebook Live videos attract a much higher number of comments relative to overall interactions. Around 25% of the interactions were comments. This makes sense as it’s a live session with people asking and answering questions and responding in real time.

So if you want more Interaction & Feedback about any topic  it’s a Good Idea to set a Facebook Live Session and engage your audience in Real time for Maximum effect.

 

Also Have a Look at Video Content Marketing Stats for 2017 Infographic.

Facebook Posts
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Facebook Posts The Best Times & Days

facebook posts

Its very Important your Facebook Posts are Timed Correctly .Facebook is by far the largest Social Network on the Planet.With over 1 Billion Active Users .Facebook posts are shared in the Millions Every minute.

The user stat’s are mind blowing.That’s why it is very important to use Social media to amplify the great content you’re creating.

But it isn’t good enough to just post content to social media sites whenever you feel like it. Some times are better than others.

Insuring your Great Content is Published at the right time & day is essential as you actually want people to see your post ,comment,like or share to gain Greater Exposure for your Business or Brand.

If you post your content at the wrong time their is a High chance that it will largely be unseen by your target audience. With millions of post’s generated every minute on Facebook it’s very easy togo missin

The Best times to make your posts on Social media depend on a variety of Factors .Below we have listed the Main Factors you should think about before publishing your post.

  • What Platform are you making your post on i.e Facebook,Twitter,Instagram Etc.
  • The Geographic Location and time zones of the Countries you want to Reach.Their is no point making a post for the USA audience when it’s  4 am in the morning their.
  • Your Goals ? Are you after Clicks, Shares or Likes.
  • How your Target Audience interacts with your chosen platform .For Example The Great Photo sharing site Instagram gets 4 x times more interaction from users than Twitter & Facebook users combined.

Facebook users log on at Home & Work from Multiple Devices ,Including Desk Top, Mobile & Tablets.When they are at work they will most likely log on while they are on their lunch Breaks or while commuting to and from work.

Best times to Make Facebook Posts :

So let’s take a Closer look at the Best times to Post.
Monday’s & Tuesdays are always busy days so the Best times to catch your audience are between 1 – 3 Pm.
Best times to post on Wednesdays are between 3-4 Pm.
Thursdays & Fridays are bit more Relaxed than other days so it’s a Good  to post between 1-4 Pm.
Many people will sleep in on the weekend so the Best times to post are between 12 -1 Pm.

Thanks for Reading

www.growthhakka.co.uk

 

 

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Tips for Better Facebook Marketing 2015

Facebook is still the most visited social network site on the planet in 2015.It’s potential target audience is now over 1.5 Billion global .So if your a business and are looking to reach a specific target audience , then you are highly likely to find some of them lurking around on Facebook .Facebook Marketing is fairly easy to implement for your business and is fun way to reach out to your target market. The info graphic below highlights several features which you should incorporate into your Facebook Marketing Strategies.

 

Facebook Marketing

Tips & Tricks for better FB Marketing.

The Big 5
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Social Media Posts.The Best Times to post?

social media posts

Social Media Posts.The Best Times to post?

Social Media Posts ? Do you know the Best times to share your  your content on social media sites ??

Your visitors and followers will most likely be using  social media sites during specific hours. So if you start sharing your content when your users are on these social sites, you’ll not only gain more shares & likes but  you will also notice an increase in traffic.

Below are some stats that you should be aware of. Source ( Adthis & Fannit)

Facebook : The Big daddy of all Social Media Posts.

*Best Days to post are Thursday & Friday.86 % of posts are published on the working week. Engagement rates fall by 3.5 % on posts published on Mon-Wed . Engagement spikes on Fridays by 10% probably because it’s weekend time .

The best times to post on FB are 1pm to get most shares 3pm to get most clicks.

Twitter : Number 2 of all Social Media Posts.

For B2B weekdays provide 14% more engagement than on weekends.

For B2C Engagement is highest on Wednesday and the weekends.

The best times to tweet are 5Pm for highest retweets .12pm & 6Pm for high click through rates.This is most likely because of Lunch Breaks and people are looking for something to keep them busy on their commute home.

Linkedin : The largest professional Network with many B2B Users.

Best Days to post are Tuesday,Wednesday & Thursday for maximum engagement.

The best time to post is during weekdays during  normal business hours.

Adthis analysed 14 Milion linkedin users and found that if you share Tuesdays 10am to 11am you get most shares.

93% of B2B companies rate LinkedIn as the number one spot to generate more leads…(food for thought)

Pinterst -The Giant photo sharing site.

The best day to post to this great photo sharing site is Saturday Between 8Pm to 11Pm.Activity on pinterest peaks at about 9pm.

For Fashion & Retail The best time is Friday 3pm for maximum engagement.

Instagram is another Giant photo sharing site owned by Facebook.

Engagement on Instagram stays consistent throughout the week with slight spike on Monday & slight dip on Sundays.

Many of the fortune 500 companies claim fantastic results when they post during business hours around 3pm to 4pm.

Google Plus  is Googles social media arm.

To get the best result on Google Plus we recommend posting on weekdays around 9am to 11am.Posts on Wednesdays also seem to bring the best results.

Thanks for Reading
W – https://www.growthhakka.co.uk/
T – https://twitter.com/growthhakka

 

 

 

 

 

 

hashtag
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Growth Tip #016 – Use #hashtags correctly

Growth Tip #016 – Use #hashtags correctly

You have probably seen them all over the web  hashtags are now an important part of social media.

Hashtags are a great way to increase your overall social media traffic. For example, tweets with hashtags generate two times more engagement than tweets without them.

Popular sites which welcome hashtags are Twitter,Instagram,Google Plus & Facebook.

But be careful not to over use them on Twitter,Facebook & G Plus.

However instagram works differently with hashtags and the magic number for instagram hashtags is 11 for maximum engagement.

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#Growth #Hacking Tip 006 – Use #Hash Tags more

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#Growth #Hacking Tip 006 – Use #Hash Tags more

Do you actually know the purpose of the humble # Hash Tag.?? Well put it this way , thanks to social media we have become a generation of active sharers .We are now sharing more content than ever before. With millions of tweets,fb shares and google plus shares posted daily, how can you insure your posts are found ,read & possibly shared .? That is the purpose of the # Hash Tags to allow users to find and easily search for content .