6 Strategies for Facebook and Instagram Advertising During the COVID-19 Pandemic
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6 Strategies for Facebook and Instagram Advertising During the COVID-19 Pandemic


The COVID-19 outbreak is having a significant impact on daily business and consumer behavior, and as a result, these are times when small business owners and advertisers need to find opportunities that will help them build personalized and lasting relationships with their audiences from a safe distance. Unprecedented times call for adjustments to your online advertising, and we can help.

Toms WFH ad

We’ve compiled six strategies for running Facebook and Instagram ads effectively during the pandemic:

  1. Stay consistent and extend your high-performing ads
  2. Build brand awareness with your online audience
  3. Find new leads and build your email marketing list with lead ads
  4. Focus on remarketing campaigns
  5. Test new ad creative and audiences
  6. Try Facebook and Instagram Live

1. Stay consistent and extend your high-performing ads

Facebook recently warned advertisers that due to recent staffing changes there will likely be some delays and errors as they increase their reliance on automated systems to review new ads and commerce listings. This means that when new ads are submitted or edited (e.g., changing copy, headlines, images, audience targeting), it will cause the ad to undergo a new review policy. To avoid disruption to your ad, Facebook’s Director of Product Managemet Rob Leathern, recommends that brands extend the delivery period of their best performing ads, as new campaigns will be subject to a new review:

tweet about Facebook advertising

2. Build brand awareness with your online audience

With more consumers at home, we’ll likely see more consumers browsing online to pass the time. In fact, this effect is already taking place, as Verizon recently reported a 20% week over week increase in web traffic. With more impressions and shifts in competition, your CPM is likely to decreasewhich presents a good opportunity to capture more reach from your budget on Facebook and Instagram.  So far, we’ve seen a 12.7% drop in CPM month over month in our in-house Facebook accountand we’re watching it daily to see how it evolves.

Facebook advertising example

If you’re able to, plan out your ads in advance—this is the time when people will be looking for content to consume. Content should revolve around the value your product or service provides, and how it will benefit them when they’re ready to purchase and/or want to plan for the future.

Facebook advertising example

Be sure to also keep your audiences engaged with the latest news about your business and highlight how they can help you during these times with business activities like:

  • Shopping online during a promotional sale.
  • Purchasing gift cards.
  • Writing positive reviews online.
  • Shopping online and/or via phone.
  • Ordering delivery/curbside pickup if available.

For small and local businesses, especially, this is key.

3. Find new leads and build your email marketing list with Facebook lead ads

If your business is a service-based, online, and/or local based business, chances are you send emails to keep your audiences engaged and up to date via newsletters. If your business is slow or closed right now, this could be a great time to shift your strategy to collecting new leads and emails in place of promoting sales.

With a Facebook lead ad campaign, you have the opportunity to:

  • Pique interest with content.
  • Increase leads and signups for email newsletter campaigns.
  • Create an audience to remarket to at a future date.

For example: If you’re in the fitness industry, this could be a good opportunity for you to promote a 30-day challenge that your audience could subscribe to. Or, if you sell products, you could have your audience subscribe to be the first to know whenever there are any upcoming promotions, new product launches, and any other important business updates.

A few things to note:

  • When creating your lead gen form, less is more. Consumers are more likely to opt out with the more information you ask from them. General best practice rule is to leave it no more than two fields, such as name and email address.
  • Integrate with your CRM provider and set up your welcome newsletter to ensure that you immediately follow up with them with content related to your advertising campaign.

4. Focus on remarketing campaigns

According to Barilliance, over 75% of shoppers will abandon your site without completing their purchase. With increased browsing, now is a good time to re-engage with previous website visitors and get them back to your site with an incentive like ‘free shipping,’ and special promos.

Facebook advertising example

This is especially true for businesses experiencing increased traffic right now, like the at-home fitness and healthy delivery options.

Facebook advertising example

In addition to website visitors, you can also drive new potential leads and sales by testing engagement custom audiences, which allow you to target users who have engaged with your content across Facebook and Instagram.

This includes remarketing to those who have liked, commented on, shared, or interacted with your Facebook and Instagram business page, watched your videos, or viewed/filled out a lead form. Remember, the more relevant you can get, the better engagement you will see, so segment your audience as much as possible.

5. Test new ad creative and audiences

Have you been wanting to test new ad creative to see if your audience engages better with specific imagery and messaging? If your business has slowed down or closed, now might be the time to test out a new creative on a variety of audiences to gather information that will make your future campaigns more effective.

When testing new audiences, consider creating a new ad set rather than updating an existing one so that you can better understand the true impact. For new ad creative, you’ll want to test against an already high-performing ad. This way you can compare the results directly to an ad that you know performs well for your specific business, saving you time when analyzing results.

Pro Tip: You’ll only want to test out one element at a time for a more accurate analysis. For example, if you want to test new imagery, don’t make any changes to the headlines or copy. Give it a couple days and monitor performance. 

Here are a few things you can try testing.

  • Audience targeting, demographic, interest-based, or custom audiences.
  • Ad copy, including headlines and CTAs.
  • Landing pages, including copy, design, and messaging.
  • Ad creative, like images vs. videos.

And other media strategies bring me to #6…

6. Try Facebook and Instagram Live

For local businesses who are hurting more than ever before, we suggest that you think about how you can shift your business strategy to offer your products and/or services online to adjust to these unprecedented times. If that’s not possible, getting online and in touch with your customers and prospects on Facebook and Instagram Live can still help.

With live video, you can connect with your audience in a more direct and genuine way. Plus, we know that effective video marketing can result in higher conversions: Facebook and Instagram Live videos receive 3x higher engagement than pre-recorded videos. So grab your phone and start streaming to engage with your customers.

People who are self-isolating or practicing social distancing will be seeking opportunities to connect with more people face to face. While this isn’t in direct contact, it is a current solution offering the interaction and online experience your audience is craving. Try answering questions in real-time, offer online check-ins, webinars, online demos, and more to keep your audiences up to date with the latest your business has to offer.

Facebook Live example

To execute a successful live event, make sure that your broadcast is as clear and high-resolution as possible. Try a practice round beforehand, but don’t stress too much. The point of live stream is to provide a real, genuine reflection of your brand.

Overall, there’s a positive and empathetic angle your business can take to become creative in a world of social distancing, so use this opportunity to get creative, and explore new ways of expanding your reach via Facebook and Instagram.

More resources for online advertising and COVID-19:





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Best Time to Run Facebook Ads? Look at Your Own Data
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Best Time to Run Facebook Ads? Look at Your Own Data


Over 86% of marketers in the U.S. advertise on Facebook, and it’s easy to see why. 74% of Facebook users visit the site at least once a day, and more than half of them visit it multiple times a day.

So the question isn’t if you should run ads on Facebook, but when is the best time to run ads on Facebook. If you run a great campaign at the wrong time, it’s like putting up a beautiful billboard on a freeway that doesn’t get any traffic.

best time to run ads on facebook billboard

But finding out when to run Facebook ads isn’t as simple as we’d like it to be.

In the post, we will look at how to choose the best times to run Facebook ads for your business. Plus, we will cover the types of Facebook ads available, the best way to budget your ad campaigns, and how to track their progress.

What is the best time to run Facebook ads?

Let’s get this out of the way: There is no one ideal time to run Facebook ads. If there were, the answer would be apparent, and this post would be over before it has even begun.

Most marketers have heard recycled, anecdotal wisdom. Things like, “It’s best to run your ads on the weekend when most people are at home,” or “Run your ads during the early evening after people get home from work but before they eat dinner.”

But remember, the plural of anecdote isn’t data. Just because a specific time slot worked for one business doesn’t mean it’ll work for yours.

So should you run Facebook ads on the weekend?

There is a ton of data online from companies sharing when they’ve had the most successful ad campaigns.

It might look a little something like this:

 

Engagement

Conversion

Consumer Goods

Wednesday noon and Friday at 1 p.m. 

Friday at 3 p.m.

Media

Weekdays between noon and 6 p.m.

Thursday and Friday at 2 p.m. 

Tech

Weekends between 2 p.m. and 8 p.m.

Monday at 7 p.m.

B2B

Weekdays between 10 a.m. and noon

Weekdays at 5 p.m.

Now, this might look clean and accurate, but it’s likely oversimplified and potentially misleading.

But if you took this table to heart and you were selling socks, you might be tempted to run an ad at 3 p.m. on a Friday. But what if Friday at 3 p.m. is wrong for your ad and your business?

The issue with this approach to running Facebook ads is that you aren’t getting granular enough with your company’s valuable data.

You want to run your Facebook ads at the right time for your target audience. This strategy isn’t new to online advertising—you wouldn’t run TV commercials aimed at high-income full-time employees during the workday. And you wouldn’t run the commercial on the cartoon channel—which brings us to our main point:

Run your Facebook ad with your ad’s intent and your audience insights in mind.

Use analytics to find the best time to run your Facebooks ads

Okay, so we want you to use your data to create, schedule, run your next Facebook ad campaign. But where do you start?

best time to run facebook ads use analytics

(source)

Well, the first three things you’ll want to use are:

  1. Facebook Analytics: Check to see which of your posts have been getting the most engagement. While engagement doesn’t necessarily correlate to conversions, it does give you a benchmark of when users are interacting with your posts. You can also use Facebook Analytics for a wide variety of other metrics that can help you create the most effective ad campaigns possible.
  2. Facebook Pixel: A pixel is a snippet of code that allows you to track conversions on Facebook (as you define the term) and shows the value of your ads. Using the Facebook Pixel helps you see your actual conversion rate.
  3. Google Analytics: Google Analytics is a great tool, especially if you’re newer to Facebook ads. If you haven’t collected a significant amount of data on Facebook (or other social media platforms), use Google Analytics to mine your website’s data. While website data isn’t the same as social media data, it can still provide you with insight. For example, check the pageview rate of your “thank you page” (or whatever page you have set up to appear after a customer has made an actionable decision) to see when most of your customers are converting.

Using these three tools will give you a solid foundation for determining the best time to run Facebook ads for your business.

But you might be asking yourself how to run a successful Facebook ad and how to schedule those successful ads once you’ve nailed down the best time for your company.

How do I run a good Facebook ad?

That’s a fair question.

When you start creating an ad, ask yourself these two questions:

  1. What is the primary goal of the ad? Is the ad trying to get someone to your product page or e-mail sign up page? Are you a B2B company looking to get professionals scheduled for a demo?
  2. Who is the target audience? Knowing your target audience helps guide the entire ad process, from ideation to scheduling.

Below is an example of two ads run by the same company at the same time. While the ads are run by the same company and at the same time, they have different goals and a different audience

best time to run facebook ads different goals different audience

Image Source

You can see that while the ads are similar; they are trying to elicit a different emotional response from the user.

The ad on the left (Ad A) uses the “Learn More” button. The copy is going after the pain of saving time, but is doing so more generically.

The ad on the right (Ad B) uses the “Sign Up” button. It is more blatantly asking viewers to sign up for its service. That’s why its copy is more pointed. It tells, in short sentences, the features and the benefits.

With Ad A and Ad B, you can see Quickbooks is testing if catering towards more specific pain-points translates to a higher CTR when combined with the “Sign Up” button.

Creating a Facebook ad checklist

  1. Did you segment your target audience? You can create custom audiences or further segment by location, gender, behaviors, connections, and interests.
  2. Does your copy go with your image? You’d think this be a given, but don’t forget users are scrolling through content when they see your ad. You want them to get a unified post that, with the copy and the image, conveys the key message.
  3. Do you have a clear CTA? Is your ad promoting a product at 20% off or is it trying to get a customer to sign up for a weekly newsletter? Spoiler: It can’t be both.

For more information on creating successful Facebook ads, check out our post on 10 Easy Facebook Marketing Ideas.

What kind of Facebook ads should I be running?

There isn’t just one type of Facebook ad, and not all ad types have the same goal.

best time to run facebook ads ad types

You can choose from lots of different ad types, but here’s what I recommend most often:

  • Facebook video ads: Millions of videos are watched on Facebook every day, making Facebook video ads a great way to reach your customers. Most data supports that if a video is 15 seconds or less, it gets watched by a user to the end.
  • Facebook carousel ads: Display multiple products or multiple features in a carousel fan, allowing the user to swipe through images.
  • Facebook canvas ads: Use several ad types (video ads + single image ads + carousel ads) all at once. Note: This ad type is exclusive to mobile.
  • Facebook lead ads: Use lead ads for lead generation. Get your customers to sign up for a newsletter, claim a deal, or request a follow-up call all without leaving Facebook.

Running the right kind of ad will depend on what it is you’re trying to accomplish.

Should I schedule my Facebook ads?

You’ve taken a look at the available data. Your ad is engaging and something that would resonate with your audience. It’s ready to post then, right?

Not so fast. Facebook ad scheduling can have a significant impact on your ROI.

Daily budget vs. lifetime budget

The first (and simplest) question is: Should I use daily budget or lifetime budget for my campaign?

best time to run facebook ads daily budget

A daily budget is easy to set up, and it tells Facebook to only spend up to X dollars per day. So each day, you know exactly how much money you’re spending. And, if you’re planning on changing the budget on a given campaign, daily budgets give you flexibility. However, on this budget, we’ve seen that Facebook works to spend the entire daily budget even if performance is low.

Here is what we mean: Facebook will do what it needs to do to make up your daily allotted ad spend, even if it isn’t in your best interest.

The most significant drawback, however, is that with daily budgeting, there is no option for ad scheduling. As we discussed above, not every hour in the day is created equal. If you’re looking to optimize your ad’s performance, based on the data collected through Facebook Insights and Google Analytics, a daily budget isn’t the tool you need.

Using a lifetime budget means you give Facebook an approved budget, and you choose the date the ad set should end on. The budget gets used up before that date, though not necessarily evenly across each day.

But flexibility is a double-edged sword. By using the perks of a lifetime budget, you also sign up for budgets that change daily. Facebook will use ad performance to justify increases and decreases to daily spend.

How long does it take to see results from Facebook ads?

Let’s start at the beginning.

Facebook reviews your ad before it is published. Facebook just wants to make sure your ad isn’t in violation of its Advertising Policies. Facebook says they review most ads within 24 hours.

After Facebook approves the ad, it goes live (per the scheduled time you set).

From there, you can use Facebook Ad Manager to track key metrics. Just narrow down the dashboard by campaigns, and filter through CTR, cost per conversion, and other KPIs.

For more information, check out our cheat sheet to making effective Facebook Ads.

Look at your data for the best time to run Facebook ads

It’s tempting to want to find what are the best times to run Facebook ads for other businesses. And, if you don’t have any data of your own, that might be the place to start. But if you’ve been doing digital marketing and have data to use, it’s best to use it.

By taking insights from Facebook Analytics and Google Analytics, you can set parameters on when is the best time to run Facebook ads for your business.

Of course, it’s a process. Track and monitor your progress. Set up A/B testing. Make sure your copy is persuasive and written to convert.

Use our Facebook Ads Performance Grader to see if your Facebook ad campaigns are fully optimized (scheduled to run at the right time, using the right CTAs, and more).

We will tell you how you stack up against the competition, highlight key opportunities for increased ROA, and show you any audiences you may be missing with your social media campaigns.



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6 Costly Facebook Ad Mistakes and How to Fix Them : Social Media Examiner
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6 Costly Facebook Ad Mistakes and How to Fix Them : Social Media Examiner



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Matt Southern
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Google & Facebook Ban Ads for Face Masks As Coronavirus Spreads


As concerns around coronavirus continue to mount, internet advertising giants Google and Facebook begin to prohibit ads for medical face masks.

In Google’s case, it is more strictly enforcing a policy that was already in place which restricts ads that capitalize off the coronavirus.

A Google spokesperson tells CNBC:

“Out of an abundance of caution, we have decided to temporarily ban all medical face mask ads. We’re actively monitoring the situation and will continue to take action as needed to protect users.”

For now, Google is only restricting ads for face masks. However, note how the company says it will “continue” to take action “as needed.” In theory, Google could restrict other types of ads in the future depending on how the situation escalates.

It may take a few days to remove all existing ads for medical face masks, Google says, so you may still encounter some in your searches.

Google Follows Facebook’s Lead

Google’s decision to ban ads for medical face masks comes just days after Facebook did the same on its platform.

On Friday, Facebook announced it is temporarily banning ads and commerce listings for medical face masks.

Rob Leathern, head of the trust & integrity team for ads and business products at Facebook, states:

“We’re banning ads and commerce listings selling medical face masks. We’re monitoring COVID19 closely and will make necessary updates to our policies if we see people trying to exploit this public health emergency. We’ll start rolling out this change in the days ahead.”

Adam Mosseri, head of Instagram, adds the following:

“Supplies are short, prices are up, and we’re against people exploiting this public health emergency. We’ll start rolling this out over the next few days.”

Source: CNBC

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Facebook Ads Not Delivering? 4 Reason Why + What to Do Now
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Facebook Ads Not Delivering? 4 Reason Why + What to Do Now


Every marketer gets excited to see the performance they’re generating from their marketing campaigns. None of us set up ad campaigns without having some expectation of results.

So it’s understandably frustrating when you log in to see … nothing. Zeros across the board for your campaigns.

Facebook ads not delivering table example

We always start off by checking the obvious: Did I turn it on? Am I on the right date range?

But what if those things are all set up properly? Then where do you turn?

Below are four common reasons your Facebook Ads aren’t delivering and how to fix each of these problems to get your ads back up and running. But, first, I’m going to go over one caveat.

Caveat: Not seeing your ad doesn’t mean it’s not showing

I’m sure I got your attention above by saying four reasons and one caveat, so I figured we should start with the caveat.

I feel it’s important to start off by saying this: There’s a difference between your ad not delivering and you or your client not seeing your ads.

So many marketers I talk to want to see their own ad, and I understand that. It’s almost a source of pride, and it is helpful to know, firsthand, that your ads are delivering.

But just because you’re not seeing your ads doesn’t mean they’re not delivering. Unlike Google Ads, Facebook ads are a bit harder to trigger impressions for yourself. On Google, you search the keywords you’re targeting and either the ad shows up or it doesn’t. Facebook isn’t nearly that easy.

Depending on the type of targeting you’re using, you can be nearly positive you should be seeing your ad or you could be completely in the dark as to whether you’re included in the target set or not, like in the case of a Lookalike Audience. So, for the remainder of this post, I’ll be focusing on when your ad isn’t gathering any impressions—not the use case where you personally aren’t seeing your ad.

Reason #1: Your audience is too small

In case you’ve been living under a rock, Facebook has had a few privacy concerns over the past few years. One way the company is working to keep things from being “too creepy” is to require advertisers to target a minimum audience size to run an ad campaign.

Facebook ads audience size

Your ads will not run on Facebook if you don’t have 1,000 active users in your target audience.

There are a number of ways this could be happening:

  • The targeting parameters you’ve chosen simply don’t have enough users in them.
  • You’re excluding nearly all of your audience in an effort to be efficient.
  • Your customer upload list didn’t match as many people as you had hoped.
  • Your targeting layers are set up incorrectly.

So, for those of you who are trying to be very, very targeted with your Facebook ads and reach only a select few people, this could be causing your ads to not show at all.

What to do about it

There are two courses of action here, and it comes down to one question: Can people outside of this special audience see your ads?

If it’s no, then you’re not going to be able to market to your select audience, as it’s not large enough.

If it’s yes, then your action item is to extend your audience in a way you feel confident. Maybe you need to add some additional behaviors or interests, maybe you should extend your demographic restrictions, or, if it’s a customer upload, you might simply need to add more users to the list. No matter what, you’ll have to reach an audience of 1,000 or more users to have your ad campaign run on Facebook.

Reason #2: Your ads are disapproved or limited

Facebook also has rules when it comes to the ads you can show on the platform that are similar to audience size guidelines.

Facebook ads text length not approved

There are restrictions around the amount of text you can have in an image. Each ad creative can only have 20% text in an image, otherwise it’s impressions will be limited or shut off completely. You can use this tool to check your ad creative before uploading.

Advertisers are also limited on advertising when it comes to special categories such as age, politics, housing, dating, etc. Each of these is a protected category and requires additional approval or restrictions to ensure there’s no discrimination occurring on the platform.

Conversely, in some rarer cases, your ad is being flagged for these violations but you’re not actually in breach. In an effort to be proactive, Facebook will sometimes automatically deny ads that are close to the line in the name of caution. If your ads are wrongly disapproved, you can reach out to support to get them approved again. It might take a good amount of time on the phone and some follow-ups, but for the most part, I’ve been able to get all inaccurate disapprovals overturned.

What to do about it

This one is pretty limited in your options. Either fix the ads to fit within Facebook’s parameters or your ads won’t show.

That might mean filling out the political paperwork, creating new images with less text, being on the phone with Facebook support for hours to get your ads approved (been there, done that), or something else. But without this approval, your ads will not show.

Reason #3: Your ad has very bad or low engagement

Facebook has a duty to its users to be sure the environment is engaging and entertaining. For ad campaigns, that means ads with little/no engagement or bad engagement don’t get shown as often as the ones that have lots of positive engagement.

Facebook ads low engagement

There are three factors at play for all creative:

  • Quality Ranking: A ranking of your ad’s perceived quality. Quality is measured using feedback on your ads and the post-click experience. Your ad is ranked against ads that competed for the same audience.
  • Engagement Rate Ranking: A ranking of your ad’s expected engagement rate. Engagement includes all clicks, likes, comments, and shares. Your ad is ranked against ads that competed for the same audience.
  • Conversion Rate Ranking: A ranking of your ad’s expected conversion rate. Your ad is ranked against ads with your optimization goal that competed for the same audience.

What to do about it

The first (and easiest) thing I usually suggest is to create a new ad and hope it gets better engagement.

If that doesn’t work and you’re having a hard time getting traction, try putting your ads into an engagement campaign, then leveraging those ads in a new campaign once they have good engagement built up.

If those aren’t working, there are other strategies you can employ based on the ad relevance diagnostics you’re seeing.

To be quite honest, there are so many potential combinations about how you should optimize your ads that I think it’s easier to show you in an image than in text. Here’s a guide Facebook put together:

Facebook ads solutions for low engagement

If you want to read more on this, check out this article.

Reason #4: Your bid/budget parameters are too restrictive

One of Facebook’s greatest strengths is the algorithm that determines who sees your ads and who doesn’t. Even within a target audience, not all users will see your ad as Facebook is serving to those it thinks are most likely to reach the goal you’re optimizing for, whether it be a landing page view, lead gen form submission, online purchase, or ad engagement.

This decision-making process is made possible by some leniency to learn from performance, whether positive or negative. This learning process can be hampered if we advertisers are too restrictive with our budgets or our bid goals.

Here are a couple examples:

Let’s say we want to sell t-shirts for $20 each, but in an effort to be frugal, we only give Facebook a $1 daily budget and have it optimize for conversions. Unless you have the most amazing t-shirts that can sell themselves (this clearly isn’t the case, otherwise you wouldn’t be using Facebook), then this is a pretty unreasonable budget and goal combo. With a budget this small, Facebook can’t serve ads and learn fast enough to believe it will see any success and will likely stop serving your ads.

In the same vein, let’s say you have Facebook a reasonable budget of $20/day to learn, but instead set tight bid caps of $1. Similar to the budget, Facebook will likely have a hard time reaching the audience most likely to convert with only a max bid of $1. If it doesn’t see success, it will stop serving your ads simply because it can’t get any traction to learn and optimize.

What to do about it

Keep your budget and bid restrictions in line to give Facebook enough time to learn and optimize.

For budget, I try to give 50% of my target CPA as the daily budget. So for our t-shirt to break even, that would be a $10/day budget. This isn’t a hardline rule, but be sure you’re being reasonable with your level of investment. If you can’t spend that much, then maybe you should hold off on Facebook Ads or look to change the goal of your campaigns.

For bids, in my experience, it’s worked best for me to start off with automatic bidding for lowest cost and then adjust based on initial performance. I try to give the campaigns a week or two, sometimes a month if possible, to run before setting restrictions.

Facebook ads not delivering: Identify the problem & use these solutions!

There are a number of reasons your ad might not be delivering on the Facebook platform, but unless you’re simply going against all regulations, there’s no reason things have to stay that way.

Hopefully one of the situations above gives you some ideas of how to get your ads showing again and even generating sales on Facebook ASAP!



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3 Best Facebook Marketing Strategies for Business in 2020 (LIVE on Stage)
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3 Best Facebook Marketing Strategies for Business in 2020 (LIVE on Stage)



#DigitalMarketing #LeadGeneration #AntoineDupont

This video has my latest Facebook Marketing Tips, Tactics & Strategies for business owners in 2020. Some of the methodology in this video is directly from Dennis Yu with team Blitz Nation. Enjoy!

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😀About Antoine Dupont
Antoine is a recognized expert and strategist in digital marketing. He’s an award-winning marketing agency owner and a speaker at national & international conferences. He combines 18 years in marketing and 15 years in the hospitality industry. His first job out of college was working for Gordon Ramsey in London at Le Gavroche.

Antoine travels the world sharing his strategy and methodology to marketers and business owners. His goal is to improve lead generation and business growth via his proven marketing strategies. As a result, he is an in-demand consultant on discovering the strategies that work.

His past clients include Office Depot, Unilever, The Sports Authority, Habitat for Humanity. Recent appearances include presentations at INBOUND18, PRINT18, MPI WEC 2018 & Digitalium 2018 (Romania) and many others.

Note this description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thank you for your support!

🇫🇷Born & raised in Paris – Je parle Francais

© 2019 Antoine Dupont. All rights reserved.

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New Facebook Group Tools: What Group Admins Need to Know : Social Media Examiner
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Facebook Launches Live Producer and Creator Studio App : Social Media Examiner



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New Facebook Group Tools: What Group Admins Need to Know : Social Media Examiner
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New Facebook Group Tools: What Group Admins Need to Know : Social Media Examiner



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What is Facebook Pixel and How to Use It


Lately, everything in marketing is all about “data-driven” and “data-based decisions,” or my favorite, “there’s no place for sentiments, only data.” Then, someone asks me for an opinion about their Facebook Ads performance, and there’s nothing that helps make those “data-based decisions.” That’s why I decided to prepare this guide on how to use Facebook Pixel.