Struggling to create content on LinkedIn?
Want to know what to post on LinkedIn?
Coming up with ideas on what topics to put in your content can be a tedious task.
You will ask yourself, “What other ideas can you come up with to improve the quality of your content?”
On this couch we have:
– Kerri Twigg, LinkedIn Top Voice (2018) and career coach
– Bobby Umar, a world-renowned speaker
– String, 3x LinkedIn Top Voice, and content creator
Here are brainstorming tactics and ideas:
– make sure to use topics that will help reinforce your positioning
– use Google, Quora to help find more ideas
– look back at your history and content, which do you more of?
Make sure to continually structure your content to be entertaining, engaging, and most importantly, RELEVANT to your audience. They will come back to watch/read more of your content when you become a trustworthy source.
In this video, Trainer & Speaker Ms. Jyeshtha Bhagat gives complete knowledge and insights on “Content Marketing”.
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action”. The rise in digitization has brought in exponential value for content; Indeed ‘Content is the King’. Content marketing helps to improve conversions because it allows you not only to establish a connection with your customers but also to educate them. It means that content marketing is a long-term strategy that focuses on giving customers high-quality content that is very relevant to them on a consistent basis. Instead of pitching your products or services, you are providing truly relevant and useful information to your customers to help them solve their problems.
For more insights, you can but the book Marketing Masterclass – By Prathamesh Veling Founder & Director of Magic Institute of Excellence. He is Market Research & Analytics Professional; by qualification, he is B.E, MBA, MA (Economics) and MA (Psychology)
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If you’re looking to get a better social media strategy or you are a business that wants to generate more leads and get more sales then watch this video on the Social Media Strategy Formula.
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The biggest advantage of LinkedIn is that it is frequented by many senior-level influencers, decision-makers, and thought leaders. If you want to grab the attention of top-level executives, then you should work on your LinkedIn marketing strategy.
The type of content you publish and the approach you use to distribute it on LinkedIn depends on your final objective. That is why it is crucial to outline your goals at the onset of your LinkedIn marketing strategy.
Typically, you may want to target one or more of the following goals:
Build brand awareness
Generate qualified leads
Strengthen brand reputation
Engage with your target audience
Sell your product or service
Understand Your Audience
Once you have a clear idea of your marketing goals, it is time to define your target audience. You can outline your audience That’s a prerequisite for developing a solid LinkedIn marketing strategy.
You can outline your audience on the basis of different parameters such as job title, geographic location, industry, etc.
Let’s say your goal is to sell an ebook on influencer marketing for brands. In this case, your target audience may consist of marketing professionals. They may have job titles such as “social media manager,” “social media executive,” etc.
Create a Captivating Company Page
Your LinkedIn Company Page is one of the biggest assets of your LinkedIn marketing strategy. It is one of the first interactions your target audience is going to have with your brand. As such, it should help them learn everything they want to know about your business. This includes your information about your products/services, employees, and headquarters etc.
Make sure you provide your company logo, website URL, industry, company size, and other details. Adding these details builds your company’s credibility and can indirectly help make your LinkedIn marketing strategy stronger.
In addition, you should craft an appropriate description that conveys crucial details about your company and your offerings.
You can add a cover image that resonates with your brand. A comprehensive and up-to-date Company Page strengthens your brand’s image by reinforcing your credibility and professionalism.
Analyze Competitors’ Company Pages
To amplify your LinkedIn marketing strategy, you need to know how you fare up against your competitors.
LinkedIn provides a feature called “Companies to track” that reveals a list of companies similar to yours. It also gives you access to a few key metrics. These include the total number of followers, follower growth, and social media engagement.
Evaluating these pages can help you understand how your own Company Page fares in comparison. You can identify what is working well for them and integrate those tactics into your own LinkedIn marketing strategy.
Utilize LinkedIn Analytics
A crucial aspect of your LinkedIn marketing strategy is to evaluate it on a regular basis. We have already discussed how your Company Page analytics can help you learn useful insights about your audience.
It can also help you analyze the performance of your updates. In order to do this, you have to know how the “Updates” section of your Company Page analytics works.
You get to see a table that reveals different parameters such as impressions, clicks, engagement, CTR etc. for each of your posts. This information can be used to find out the type of content that is receiving maximum engagement.
This will help you refine your LinkedIn marketing strategy and create content that is likely to receive more traction.
A good digital strategy is essential for all companies, but even more so for those specialising in online sales. It enables a digital presence that is consistent with your business and targets your potential customers.
Discover the keys to good digital communication
How to communicate effectively through digital channels with your customers? Which articles or newsletters should you create to seduce your customers?
Watch this webinar to discover how to create your digital strategy and define the content marketing to boost your online visibility and increase your sales.
Speakers
Daria Bartczak, Lead content and creative at Showroom, Nago et Hibou.
Laszlo Arnould, Founder and CTO JDi Agency
HASHTAG MISTAKES That Are HURTING Your Instagram Growth! (HASHTAG STRATEGY 2020)
Want to know how to use hashtags to grow on instagram?
In this video, I’ll go over my instagram hashtag strategy 2020, including the best instagram hashtag strategy, how to use instagram hashtags properly to avoid the top instagram hashtag mistakes, as well as how to fin the best instagram hashtags. There are key hashtag istakes to avoid when it comes to looking at your instagram hashtag strategy, and by watching this video, you’ll also answer the question “do hashtags still work in 2020!?”. The short answer is YES.. but only when you do it right. Tune into today’s video as we explore some of the top instagram strategy 2020 and the best instagram strategy 2020.
🎙️ AUDIO:
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Sharing a step by step guide on How to Create Facebook Ads so that you can reach more customers and to be able to target prospective clients using your Facebook Page.
