Visit JacksonvilleWebsiteDevelopmentco.com today to find out how we can help your business market yourself and dominate your local market.
The necessity for your business to have an outstanding online presence and website has never been greater. For this reason, many local business owners like you are trying their best to find digital marketing agencies that can assist them in their online business goals. However, those who have yet to work with a consultant or a marketing group have little idea on what exactly these types of companies do. So how does an online marketing and web design agency actually work? Using our agency as a case study, here’s how.
A digital marketing agency can bring your brand to the masses and ensure your image online is nothing short of impressive. However, you need to ensure that the agency is constantly aware of the current and historical online marketing industry statistics and trends as well as customer behavioral trends that affect your business. Trends they need to be aware of include Google algorithm updates and developments in mobile-friendly web design. Your agency must also be at the frontlines of the industry, constantly testing online marketing techniques based on research.
But more importantly, the online marketing and web design agency must have the desire to make your business much more successful.
Good Agencies Actually Listen
No one knows your business and your goals more than you do. That’s why your agency must take the time to listen and understand your business, products, services, and who and where your customers and competitors are. They must take note of your past marketing activities to give us a clearer picture of how to help you. This is the intake stage and we use it to learn more about you.
Engagement via In-depth Consultation
When you are looking for a digital marketing agency, make sure they are a company that can provide a unique consulting experience to you. Though this experience can be achieved in many ways, the most effective is comprehensive consultation. Through extensive engagement, your agency can create a customized plan to expand your online presence and increase the attractiveness of your brand.
We are proud to say that we are an agency that provides detailed consultation to our prospects. While the client gets to understand the value of the service they are looking to avail of, we also get something out of the consultation phase. We are able to better understand our prospect and their business – making it easier for us do all the technical work later on.
Effective Project Management
If your agency cannot manage projects effectively, you’ll encounter great headaches in your partnership. Effective project management entails ample capacity because if the agency cannot handle the load you put on it, it will crack under pressure. See to it that the agency can scale with you and can prioritize your projects, big or small.
More importantly, ensure that your responsibilities in the project are clear are at the very start. This will improve management from the intake stage down to the completion stage. For instance, in a typical SEO campaign, some of our pre-launch responsibilities to you are: managing your marketing expectations, communicating our customer support structure, and giving you a list of the requirements you need to submit. On your end, you need to understand the goals of the campaign, abide by agreed upon communication methods / schedules, and submit the requirements we need to run your SEO campaign. If things like these are clear early on, the project will run smoothly.
Efficient Processes and Workflow
Processes and workflow are usually built with time. What we can say is that we have been doing this for years and our processes and workflow are smooth and efficient enough to make the most of the time we spend together during the consultation and the intake. We also have sufficient experience to ensure smooth and fast movement of tasks from one stage to another up to the end of the project.
Cycle Includes Continual Improvements
We follow a cycle beginning with an in-depth consultation to identify your needs and determine the best strategy for you. We then measure and analyze the results and listen to your feedback so that we can make our online marketing efforts for everyone a success. We develop our services continually as the online marketing landscape to ensure the best results, regardless of what service we run for you.
We take the time to listen to your needs through in-depth consultation, which we provide to clients before making any kind of service recommendation. And because we can deliver all these services to you, we’re confident we can help your local business succeed online. Call us today at (904) 616-0184 now or send us a message to schedule your free consultation on online marketing.
When starting out with a digital marketing agency or social media management agency, one of the most important decisions you will make is deciding on pricing. You want to make sure you are valuing your time and skills, while also working with your client to work within their budget and needs.
With this in mind, here is a guide to what you should reasonably be charging your clients for your digital marketing services:
1. Social Media Management
2. Email Marketing
5. Web Development
Congratulations. Today is the day that you forever change how you describe and deliver your digital marketing services. Stay tuned.
Today, I want to talk about how you package your services so you can describe them better and deliver them better. Here’s what most digital marketing agencies do. They ask the client, “Client, what do you want us to make? Do you want a new website?” The client says, “Sure. We want a new website.” You dig into your batch of digital marketing services, and you pull out the big, long list of possibilities: SEO, SEM, logo creation, digital marketing this, digital marketing that, PPC, CPM, YouTube, Twitter, Facebook, LinkedIn. Right?
You describe all these different opportunities that your client could use in better setting up their digital marketing presence. Your client’s eyes rolls to the back of their head. You totally lose them. Even if they decide to buy and become a client, they’re not quite sure what they purchased and then they ask you 100 more questions, 40 more followup meetings and the project gets bigger and bigger and bigger and less and less interesting for you.
t’s a broken model. I have no idea how we got into functioning that way, but I know that’s how it works for most people like you, so let’s shift that for forever and let’s think about it a totally different way. Here’s an analogy. Your client is trying to get from point A to point B. Your client is trying to travel from point A to point B. When they consider traveling, there’s three ways to travel. You can drive. You can walk or you can fly. Now, when you walk, that’s the slowest option. Right? That’s a matter of months to get over a long distance. If you drive, that’s a matter of days or a matter of weeks to travel a long distance.
When you fly, you can get there faster. That’s a matter of hours. Now, you and I both know that flying is the premium option. You know it costs more for that. If want it done and you want it done right now, flying is the only option. What I’m saying to you is that you should present your services like you are the flight option, and you should show your clients the flight path to get to where they want to go.
Now, there is some communication that happens while we’re on the plane. I bet you’ve experienced that happen while we’re on the plane. The vast majority of the plane is already built. The promise that the airline makes you is that if you’ll do your job and get on the plane, we’ll take you exactly where you want to be. Your services should be designed the exact same way. Let’s think about how that might be applied.
If you’re doing digital marketing services, there are certain things that your best client needs to already have in place. Right? They need to have an existing web presence if that’s important. They need to already have a target client. They need to already have metrics that matter to them. These are things that should already be in place. You got to be clear with your client what should already be in place. If they’ll get those things in order, then you can invite them onto the plane where things are already setup. There’s already a captain to fly the plane. There are already flight attendants. There’s already a seat waiting for them. They can jump on that plane. They can experience the process. You go through that process with them. When they get to step number five, they are exactly where they wanted to be. Right? Whether that’s more views, more likes, more shares, more revenue, more clients, whatever that number is for them that’s important to them, that’s exactly where they wanted to be.
The [role 00:05:08] for you is are your services designed this way? Do you challenge your clients to get their act together before you start working? Do you make it clear to your clients that there is a prebuilt process designed to get them where they want to go that is already staffed and waiting for them? Do your clients already understand that there’s a elegant way that you take them through the process that is easy and enjoyable for them to receive? Have you made it clear that by the time they get to step number five they are exactly where they wanted to be? Your services should not only be described this way, they should be designed this way so that when you make this promise, your team and yourself are already prepared to facilitate this for them. If you’re not here, that’s why you’re having trouble selling your services. I’ll see you in the next video.
Disclaimer –The information contained in this Video is for general information purposes only. The information is provided by StartupYo. While we endeavour to keep the information up to date and truest to the best of our knowledge, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.
In the age of the internet and Covid19, there is no reason why managed IT services providers should not promote their services online. A lot of people and businesses are currently using the internet to find IT companies that offer top-notch services. Make sure you are on their radar.
It makes perfect sense for providers of managed IT services to implement a robust digital marketing strategy with the help of the tips mentioned below. The right measures will keep your business afloat amid the ongoing pandemic, and may even bring you more clients. Although developing a successful digital marketing strategy online may seem like a task, the results will be well worth the time and effort.
When it comes to marketing and promotions, providers of managed IT services face several difficult and unique challenges. Leveraging the power of digital marketing can prove to be a good idea, especially during the current Covid19 outbreak as it will continue to keep you active and relevant among your customers while finding and nurturing new leads.
In the modern world where technology is advancing by the day, the market is becoming increasingly competitive. Managed IT service providers are aplenty and customers have numerous options to choose from. Needless to say, they will prefer the services of a company they can trust with their data and IT systems monitoring.
To be perceived favorably by customers, IT service providers need to shine through the clutter through differentiation and make an impact.
Whether or not you have an in-house marketing department, social distancing and quarantine have become the order of the day amid the ongoing coronavirus pandemic. This does not mean your marketing initiatives should take a back seat. In fact, now is the time to be visible to and heard by your target audience more emphatically than ever before. Remember, out of sight is out of mind.
This is where digital marketing comes into the picture.
Here are a few tips on how managed IT service providers can use digital marketing to their advantage.
1. Use Keywords Smartly to Get Found
Almost each managed IT service provider is implementing SEO in their online marketing strategy, which means ranking well for keywords such as “IT managed services providers” or “IT services” can be extremely difficult. To stay ahead of the competition, you will need to tweak your SEO approach. Consider targeting keywords that include your IT company’s niche service(s) or those that address common issues your audience faces.
Try targeting long-tail keywords. “How-to” and other query-based keywords are easier to rank and can also generate considerable traffic. The best way to use these keywords is in your blog content, where you can offer solutions to your target audience’s problems.
You can also focus on targeting local keywords as they tend to be less competitive. This can be particularly effective for providers located in areas where the competition is low.
Using solution-based keywords such as “managed backup and recovery services” instead of simply “backup and recovery services” can help. Even though they generate less traffic compared to general keywords, they often better align with brands.
By optimising your pages with the appropriate keywords, you will find it easier to rank on the first page in SERPs. Further, you will get better-quality leads as the keywords will be tailored to your company’s specific offerings.
2. Make Content Your King
The technology industry evolves all the time and keeps churning out new solutions and services. It is crucial that you keep your audience informed of all these changes while educating them on how your offerings work and are exactly what they need. It is, therefore, advantageous to have a blog on your website that keeps existing and potential customers abreast of your offerings.
Creating compelling articles, “how-to” guides, whitepapers, case studies, infographics, and more will be effective in the above endeavor and help you convert website traffic into leads. If your content can convince visitors to give you their contact details, it would be the icing on the cake.
You need to be careful in choosing your topics though. Any title and content you create should have the latest information and must address the most pressing goals, opportunities, and challenges faced by your audience. This can include anything, from ensuring online security and cloud migration to managing installations and data backup.
For best results, focus on creating the following types of content:
Blog posts or articles that are unique, informative, factual, and resonate with your target audience
Vlogs or video blogs that demonstrate a process or procedure
Ebooks that are insightful and provide relevant details
Infographics that compress large amounts of facts and figures and present them in a digestible and easy-to-understand manner
3. Harness Email Marketing
Email marketing is one of the most effective strategies of driving genuine prospects towards managed IT services. It is most effective when used to convey ideas rather than brands. For a provider of managed IT services, sending email newsletters can work well.
For email marketing to be a success, you will need a reliable email marketing tool. You will also need email IDs of prospects who have opted to receive the newsletter. Make sure to send out the newsletter regularly with each one offering meaningful and insightful content. Having an editorial calendar can be helpful here.
Email marketing can be used for lead nurturing. It’s no secret that the main challenge lies not in adding leads but engaging them. When implemented properly, email marketing will help you nurture leads in the long-term with the help of great ideas.
4. Get Linked to LinkedIn
LinkedIn is probably the biggest networking platform for professionals all over the world. It is also a great platform to find prospects who are genuinely interested in availing of your managed IT services. Here’s how you can optimally leverage LinkedIn to promote your company.
Upgrade to a premium account (if you haven’t already)
Get the top order in your company to make numerous first-tier connections. The higher the number, the better.
Publish links to your articles to your LinkedIn profile
Join groups and communities that discuss the interests and needs of your find potential customers
Create and publish short insightful content pieces in these groups over time
Use like LinkedIn Sales Navigator to find prospects and connect with them
WordPress is the world’s most popular CMS. It powers more than one-third of all websites across the globe.
So if you’re using WordPress to build your website, you’ve made an excellent choice.
But unlike other website builders and content management systems, WordPress doesn’t offer web hosting out of the box. You’ll need to get that from a third-party web hosting service.
With more than 300,000 web hosting providers out there, how can you decide which one is the best for your WordPress site? Fortunately, you’ve come to the right place. As a veteran WordPress user, I’ve narrowed down the top six WordPress hosting services based on my personal experiences and extensive research.
I’ll give you an in-depth review of each WordPress hosting service below, and provide you with the methodology required to choose one for yourself.
When it Makes Sense to Invest Into WordPress Web Hosting
There are actually two different versions of WordPress—WordPress.org and WordPress.com.
You can use WordPress.com to get a free subdomain without the need to worry about hosting. But this is not ideal. The site will be “yourdomain.wordpress.com.” No legitimate website has a URL structure like this. Growing a business or even a small personal site with a subdomain is near impossible.
So building your site with WordPress.org is the way to go. However, this the self-hosted version of WordPress. You’ll need to install it on your own server using a web hosting service.
Fortunately, this is very easy to do. The best WordPress hosting services come with features like one-click WordPress installations, pre-installed WordPress versions, or even fully managed WordPress hosting services.
You’ll need to invest in a WordPress web hosting plan as soon as you’re ready to build and launch your WordPress website.
If you’re just using WordPress.com to create a free site with a subdomain, a web host won’t be necessary. But I don’t recommend this for businesses or anyone trying to build a legitimate site.
#1 – Bluehost Review — Best Overall WordPress Hosting Service
Starting at $3.95 per month. Recommended by WordPress for 15+ years. Managed WordPress hosting options are available.
Bluehost powers more than two million websites worldwide. It’s one of the most reliable and popular web hosting services on the market today.
WordPress has been recommending Bluehost for web hosting since 2005. As a WordPress partner, Bluehost can support whatever you need to build a powerful and flexible WordPress site.
Bluehost has specific web hosting plans for WordPress users.
Basic — $3.95 per month
Plus — $5.95 per month
Choice Plus — $6.95 per month
All WordPress hosting plans come with automatic WordPress installation, automatic WordPress updates, a free SSL certificate, and $200 in marketing credits. You’ll also benefit from a free domain for one year.
That’s right. If you haven’t registered your domain yet, you can bundle your web hosting service with a domain registration directly from Bluehost to get a free domain.
Bluehost has exceptional customer support available 24/7. If you need assistance, you can rely on the expert support team for help. Plus, the Bluehost staff knows the ins and outs of WordPress. So troubleshooting won’t be a problem.
For those of you looking for a fully-managed WordPress hosting service, check out WP Pro from Bluehost. These managed WordPress hosting plans start at $19.95 per month.
The only drawback of using Bluehost is that that you’ll need to commit to a long-term contract to get the best possible rate. The promotional rates will increase upon renewal as well, although this is standard practice in the web hosting industry.
#2 – WP Engine Review — The Best For WordPress Experts
Fully managed WordPress hosting plans. Prices starting at $25 per month. Exceptional support and security.
With a name like WP Engine, you’d expect this web hosting provider to specialize in WordPress hosting—and that’s exactly what they do.
WP Engine is trusted by 120,000+ customers in 140 different countries. While it’s not as popular as Bluehost, this web hosting service isn’t geared toward the masses. WP Engine is the best choice for the pros.
If you’re building a high-traffic website, blog, or business, WP Engine is your best bet.
WP Engine offers custom enterprise hosting solutions in addition to managed WordPress hosting for those of you who are just getting started. Here’s an overview of their plans and pricing.
As you can see, these hosting plans can accommodate the needs of high-traffic websites with complex requirements.
While WP Engine does have plans for beginners and new websites, I wouldn’t recommend it to those of you who are just starting out. These prices are significantly higher than other web hosting providers on the market.
In most cases, this is overkill for small websites and new websites starting from scratch. You won’t need a web host like this.
WP Engine’s managed web hosting provides excellent customer support for its clients. Everything is maintained at the server level. So you won’t have to worry about plug-ins slowing down your site or installing updates. All of this is handled by WP Engine behind the scenes.
WP Engine will take care of your site’s security as well. They block more than two million attacks for their customers every day.
#3 – DreamHost Review — Best Cheap WordPress Hosting
Starting at $2.59 per month. Basic hosting, managed hosting, and VPS hosting for WordPress. Instant WordPress setups and award-winning customer support.
DreamHost is another popular web hosting provider. It’s trusted by 1.5+ million sites across the world. Like Bluehost, DreamHost is also recommended by WordPress, which explains why they have 750,000+ WordPress installations.
Overall, DreamHost is a reliable and reputable web hosting provider. They have plans and services to accommodate a wide range of hosting needs, depending on the management level you need and the resources your site requires.
DreamHost offers basic shared WordPress hosting, managed WordPress hosting, and VPS hosting for WordPress as well. All of these plans are affordable.
For $2.59 per month, you won’t find a better deal from a WordPress recommended web host. Even the managed WordPress plans are more than 30% cheaper than WP Engine’s best rate. In fact, the DreamHost VPS for WordPress is more in line with the entry-level hosting plan from WP Engine.
So if you’re looking for the best rate for WordPress hosting, DreamHost will be a top choice to consider.
But price isn’t the only reason why DreamHost ranks so high on our list. You’ll also benefit from a wide range of features and benefits by choosing this web hosting provider.
I’m referring to things like a free SSL certificate, automated backups, instant WordPress setups, automatic WordPress updates, and free email hosting. You’ll also benefit from DreamHosts’s award-winning 24/7/365 customer support.
#4 – SiteGround Review — Best Simple WordPress Hosting Service
Starting at $0.33 per month for your first three months. Recommended by WordPress. Free WordPress transfers.
Along with Bluehost and DreamHost, SiteGround is the third web hosting provider recommended by WordPress. It’s trusted by more than two million domains, which makes SiteGround one of the most popular web hosting providers in existence.
SiteGround’s WordPress hosting services are simple, powerful, and affordable.
As a full-service hosting provider, SiteGround manages security and updates for your WordPress site. They promote WooCommerce hosting services as well, which an ideal option for any WordPress user using this plugin to run an ecommerce shop.
For those of you currently using another web hosting provider, you can transfer your website to SiteGround for free.
For a limited time, you can try SiteGround for $0.33 per month for your first three months.
All plans come with a free SSL certificate, email service, daily backups, a staging tool, and a developer toolkit.
SiteGround has the resources to accommodate growing websites. So it’s a great choice for new sites that are scaling quickly.
The only real drawback of SiteGround is its pricing. While they offer low promotional rates, they are notorious for spiking your contract upon renewal. All of this is clearly stated on the website and in your contract. As I said before, this is standard practice in the web hosting industry. But SiteGround’s spike is higher than most.
For example, the promotional rate for the GrowBig plan (which is the best seller) starts at $5.95 per month. That plan renews at $19.95 per month when your initial contract expires.
#5 – Kinsta Review — Best WordPress Hosting For Scalability
Fully managed WordPress hosting. Resources to accommodate any amount of site traffic. 30-day money-back guarantee.
Kinsta isn’t the most well-known hosting provider on the market today. But it’s an excellent choice for growing WordPress websites. This provider has the resources needed to accommodate traffic spikes.
Kinsta is a fully managed web hosting service. It’s the best alternative to WP Engine for those of you who are comfortable at that price point.
You’ll benefit from daily backups, fast site speeds, free migrations, and top-notch security.
Pricing starts at $30 per month. As your traffic increases, you can easily scale up from there. You’ll never have to worry about outgrowing this web hosting provider.
Kinsta’s support is unmatched. They have 24/7 server monitoring and check your website’s uptime every two minutes. With a 100% solve rate, they’ve never encountered a problem that can’t be fixed.
Kinsta is developer-friendly and provides you with all of the tools you need, including the ability to choose your data center.
For those of you who are expecting spikes in web traffic due to a promotion, sale, or another event, you won’t have to upgrade your plan to access enough server resources. Kinsta has transparent overage prices and won’t scale your site down if you go over your plan limits.
Similar to WP Engine, the drawback of Kinsta is its price point. It’s on the high side, which is unnecessary for most beginners. But they do offer a 30-day money-back guarantee and two months for free with annual contracts.
#6 – Flywheel Review — Best WordPress Hosting for Freelancers and Agencies
Easily create and transfer WordPress sites to your clients. Team management tools. Excellent customer support.
Flywheel is another lesser-known web hosting service. They offer hosting plans specifically for freelancers and agencies.
If you or your agency is building websites for other businesses, Flywheel makes it easy for you to create and transfer those sites to your clients.
Flywheel’s plans come with a free SSL certificate, easy SFTP access, free CDN, custom caching, and powerful developer tools. Flywheel’s hosting is optimized for WordPress, and delivers blazing-fast loading speeds while keeping your site safe and secure.
Agencies will benefit from team management tools, like individual login credentials and a real-time activity feed.
For freelancers, you can easily transfer the billing to your clients once the site goes live as well. You can still remain as a collaborator on the website, which gives you full access, minus the cost.
As expected with a premium web hosting service, Flywheel has superior customer support. Their team of WordPress experts can be reached 24/7/365.
The downside of Flywheel is that it’s so niche-specific. Most businesses and websites won’t need a hosting provider that offers these services. But if you build websites for clients, use Flywheel.
Methodology For Choosing The Best WordPress Hosting Service
Most people struggle when choosing a WordPress hosting service because they don’t know what to look for. But there are certain factors that will help you find the best web host for your needs.
This is the methodology that we use and recommend for evaluating a WordPress hosting service. You can weigh these elements against your personal needs.
The first thing you need to do is determine if you want a regular hosting service or a fully managed WordPress hosting provider.
Regular WordPress hosting is cheaper, and usually just gives you a simple way to install WordPress. That’s really it.
But managed WordPress hosting services deliver much more. The entire hosting infrastructure is tailored to WordPress. It’s faster and more secure. Plus, the customer support team is more familiar with WordPress and how it works.
Managed WordPress hosting services handle all of the maintenance as well. From backups to automatic updates, you won’t have to worry about a thing.
The extra price for managed WordPress hosting is worth it if you’re looking for the absolute best. But for new or small websites that don’t have complex needs or high volumes of traffic, you can get away with regular hosting.
When you’re choosing a WordPress hosting service, the amount of traffic your website gets will have a significant impact on the provider and plan that you select.
For example, if you’re starting a new website from scratch and don’t expect to have tons of traffic, you’ll be fine with an entry-level hosting plan from Bluehost.
But if you needed a to accommodate 200k or 400k+ monthly visitors, you’d be better off using WP Engine or Kinsta.
Assuming your site is growing, you should find a WordPress hosting service that can grow with you as your traffic increases.
Performance is always crucial when you’re evaluating web hosting services. Uptime and site speed are the two most important factors.
If your site loads slowly or goes offline, what’s the point of using that provider?
Fortunately, all of the options on our list are reputable and deliver strong performance metrics. You just need to choose the right plan to accommodate your needs and traffic.
Some of you might need special features. For example, Flywheel allows you to easily build and transfer websites to your clients as a freelancer or agency. The performance isn’t affected at all during these scenarios. But not every web hosting provider offers this type of specialty service.
Eventually, you’re going to need to contact your web hosting provider for troubleshooting. This is just an inevitable part of running a website. Make sure that your web host will be there to support you when you need help.
If you’re using a managed WordPress hosting service, lots of support issues will be taken care of automatically. You won’t even need to be contacted.
But if you’re just using a regular WordPress hosting plan, you might need to be a little bit more proactive when it comes to this.
The cost for WordPress hosting varies dramatically depending on the provider and plan that you choose. Entry-level WordPress hosting can be purchased for less than $3 per month. Managed hosting services start around the $25 to $30 range.
For both of these options, the price will obviously increase depending on the resources required to run your website.
While managed WordPress hosting providers are undoubtedly better, not every website will need that extra level of service. If you’re just starting out or you’re price-sensitive, you can save some money by skipping the managed plans.
Starting at $3.95 per month. Recommended by WordPress for 15+ years. Managed WordPress hosting options are available.
If you’re using WordPress to create and manage your website, you should look into a WordPress hosting service.
Bluehost, DreamHost, and SiteGround are all “officially” on the list of hosting providers recommended by WordPress. But WP Engine and Kinsta are both exceptional choices if you’re looking for managed WordPress hosting.
For agencies and freelancers that build websites for clients, I’d go with Flywheel.
Use this guide to find the best WordPress hosting service for your specific needs. I know you’ll find the perfect option on our list.
This article was written by today’s Daily Eggspert.