Creating content is one of the best ways to get traffic to your website. It also allows you to build you email list and create additional assets. In this video I’ll walk you through the 3 Content Buckets that will allow you to create endless content that drives traffic.
📒 Show Notes and Resources for Brand Building
📒 1. (Video) The four stages of creating a profitable online brand with success and tips for speeding up your growth! The PACE Method – http://theamazingseller.com/pace
2. FREE Brand Growth Validation Checklist 🎯 Learn how to identify a profitable niche and build out a brand online that has multiple traffic and revenue streams! ➡️ http://brandcreators.com
3. 📕 Get a copy my book “The Take Action Effect” and unlock your true potential to create your ultimate FREEDOM. ➡️ http://takeactioneffect.com
QUESTION — Have a question about selling online, building a brand or anything else? Post in comments section of this video!
4 PROVEN EMAIL MARKETING TEMPLATES | Email marketing is NOT dead. Here are four of the most profitable email marketing templates you should be using as a copywriter.
While other marketing channels are indeed on the rise, email is still one of the most effective and personalized ways for businesses to communicate with their audience. It helps them improve their reach and visibility, and convert more leads on a consistent basis.
As a copywriter, your job is to write email messages that matter to your subscriber, and ultimately compel them to take action. So, be sure to hit the subscribe button for more copywriting tutorials and tips coming your way every single week.
The brochure site is often a kickback to the early internet. It stems from the mindset that simply having an online footprint is enough—so it provides basic information such as benefits and features, store location, and a map to help you find them quickly.
According to Massey, this is a safe bet if you only want a basic online presence.
What this website needs:
A professional design that builds brand recognition
Research has shown that approximately 60% of the B2B sales process is completed before the buyer ever talks to a salesperson. These days, people rely on your website for information and support to help them decide if they want to talk to you.
With this in mind, consultative sites often provide presentations, white papers, case studies, and other sales collateral that attract and nurture prospects. They also include trust-building elements, such as a blog and social sharing buttons.
What this site needs:
Content that helps people understand their problem and your solution
Useful long-form content available for opt-in
Email to nurture relationship and build trust
The online service
An online service may be your accounting software, cloud storage, or email service. It could even be a dating service.
For many online service websites, the home page is formatted as a landing page. This makes it easy to answer all questions and build people’s confidence to try your service.
One way to do that is with the “freemium” offer, with paid upgrade that gives you more (and better) features.
Crazy Egg, for instance, allows a free trial period that upgrades to paid service at the end of the trial. MailChimp offers a basic email service for free. To access more advanced features, such as autoresponder emails, you need to upgrade to paid service.
What this site needs:
Well-written sales copy that persuades people to try your product
Effective email follow-up to turn triers into users
Support to help people get the most from your product—so they’ll buy it and recommend it.
How to pick the website format that’s right for you
Ultimately, you want to pick the formula that helps your website convert. It’s easy if your business clearly fits one of the formulas. If not, you may need to do some strategic planning to determine which one fits your business model or sales funnel best.
Start by identifying which formula (or blend of formulas) you currently use.
Then determine whether it’s the right one for your business model. Does it help you achieve your business goals? Does it attract qualified prospects? Does it convert well?
Brian lists three reasons you might need to try a different formula:
You might be using the wrong formula for the type of business you run.
The formula you’re using isn’t resonating with your customers—they want your site to use a different formula.
Your business model or marketing plan allows for different models—for instance, an online store that differentiates itself by following an online service model. In this case, you could use the online store or the online service formula.
Still not sure which formula to use?
You may need a blend of formulas.
Let’s say that you sell software to enterprise organizations, but your big selling point is that you offer a done-for-you service…
You provide a worry-free solution, taking care of installation, training, and reporting. Customers are assigned an account manager who works closely with them to make the product work…
But because your selling cycle is long (it’s an expensive solution), you publish a lot of white papers and case studies on your website, and you manage a well-regarded industry blog to build trust…
Then, to add another income stream, you also publish how-to books that help smaller businesses apply your methods to their own website.
Are you an online store? Yes.
Are you an online service? Yes.
Are you a publisher? Yes.
Which formula should you use? Perhaps all three. You could have:
Web pages that talk about the problems your prospects are experiencing and clearly explain your solutions.
Clear navigation and a search bar that help newcomers find your content and/or products.
Landing pages describing your products—both the enterprise done-for-you software and the how-to books.