Join Jim Johnson of Contractor Coach Pro and Joseph Hughes of Contractor Dynamics as they outline what a winning contractor marketing plan looks like.
– What is a marketing strategy?
– What’s more important – building brand or generating leads?
– Does the specific strategy depend on the size of the roofing or contracting company?
– What marketing activities should companies be doing at different sizes of growth?
– 3 things to consider when building a marketing plan
– The most effective social and digital advertising tactics today
– Unique tactics that will help you differentiate in your market
Plus, some excellent Q&A from this Live broadcast!
Watch an additional training video here: https://www.contractordynamics.com/training
Jim Johnson is Head Coach of ContractorCoachPro. He has gone into the back offices of over 1,000 different contractors, and got a first hand look into what they do well and what they don’t. ContractorCoachPro has a variety of programs to suit contractors at different stages of growth. The company is one of the most well-known coaching and consulting companies in the contracting industry.
Joe Hughes is the marketing director at Contractor Dynamics, the only marketing training company dedicated to the roofing industry. Contractor Dynamics helps roofing companies install social and digital marketing systems inside their businesses, so they can generate their own customers and recruit their own team members. We help our clients build their brand and own their market.
Digital Marketing Agency – First Year Plan – How to scale a digital marketing agencyIf you are planning to start a digital marketing agency then here is your solution. Here I will be uploading a 5 video series where you can learn what all thing you have to do after starting your digital marketing agency in the first year.
Part 2 –
Digital Marketing Agency | Works to do In First Year – Part-2 By Dmarketing Wall https://youtu.be/gXPhBkuKsag
Part 3 –
Digital Marketing Agency Strategy to Follow In First Year By Dmarketing Wall https://youtu.be/_imOBxz4yR4
Part 4 –
Digital marketing agency business plan | Outsourcing By Dmarketing Wall https://youtu.be/UGd8tRh-paU
If you’re looking to start a digital marketing agency in 2019, here are some things to think about as you create your business plan and the services you will offer. Social media marketing is an aspect of a full service creative agency so be aware of what you want to specialize in.
Out and about as a Baby Boomer who is still learning, experiencing new things in business and life, and thrilled to share this with you all! Thanks for watching! Please take a moment to LIKE this video, SUBSCRIBE to my channel, and ASK any questions in the comments! 🙂
❇️ MORE ABOUT ME —
Stephanie founded FG Creative in 2002, bringing decades of valuable experience to the company as a media buyer, marketing director for major Southern California shopping centers, and consultant to prominent casinos, to mention a few. With marketing practically encoded in her DNA, and having achieved the level of Certified Marketing Director through ICSC, she thrives on generating new ideas and solutions, and mentoring her team to do the same. Stephanie loves to push traditional boundaries to ensure FGC clients are getting maximum results for their marketing dollars. Her entrepreneurial spirit is reflected throughout every facet of the company and has been instrumental in making FG Creative one of the premier marketing firms in the region today. When not founding companies or working with charities, attending fabulous client events, or shopping on El Paseo (to add to her extensive shoe collection), Stephanie loves riding her horses and spending time with her husband and their (many) beloved fur-babies.
In this video, I’m giving you the 8 components of the business plan every digital marketing agency needs in order to be successful. So many of us are in the agency business by accident. But, success doesn’t happen by accident and that’s why you need a plan.
I get it. At first you knew how to do something cool and people were willing to pay you for it. Then before you knew it, you became an agency. So whether you’re just starting out or got years of experience under your belt, it’s never too late to develop a business plan.
Here’s the 8 Systems every Digital Marketing Agency needs:
1. CLARITY: Where is your agency now and where do you want it to go? You can’t get where you’re going unless you’re very clear on the destination.
2. POSITIONING: How can you position your agency as “THE Choice” rather than just “A Choice”?
3. OFFERING: What do your ideal clients need? Hint: it’s not always what you want them to need 🙂 But, what does your service offering ladder look like and how can you use it to build trust and land the bigger projects or retainers?
4. PROSPECTING: With the right positioning and offering, how can you find the right prospects? I believe every agency should have a 3-channel approach to prospecting: inbound, outbound and partnerships. That way, if one or two of those channels becomes weak you still have others to fall back on.
5. SALES: What will be your process for converting all your prospects into clients? Are you talking to only the right prospects and not wasting time on the wrong ones? Is there a qualification process, proposal process and follow-up process?
6. DELIVERY: This is an area that is often overlooked but so important to success. What is the onboarding strategy? What is the plan for continuous follow-up and how can you ensure you don’t lose money through scope creep?
7. OPERATIONS: What is the structure of your team and how does your agency’s org chart look? As you grow, how will the org chart continue to develop and where do the layers of authority and responsibility lie?
8. LEADERSHIP: What are the roles of the leadership team and how involved in the owner in daily operations? What KPI’s are important and how often do you measure them against your goals? How will you develop your agency’s brand and continue to stand out?
If you want to find out even more about creating the 8 Systems for your own Digital Marketing Agency Business Plan, check out: http://jasonswenk.com/playbook
Thanks for watching. Your comments are why I do this, so please take a second and say hello.
JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.
Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.
Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…
The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and
SwenkToday a daily VLOG that documents the entrepreneurial journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have.
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 4/26
Plan your online business strategy
From identifying your goals to knowing how to track your progress, this topic will show you how to put your best foot forward when creating a digital business strategy. Learn how to stand apart from the competition and how to impress customers at every point of their experience.
1. The benefits of an online strategy
An online business strategy can boost your chances of digital success, helping you to define clear goals and focus your online activity. In this lesson, we’ll explore:
how an online business can benefit from a business strategy
best practices when creating a business strategy
examples of common goals and popular strategies to achieve them.
Sam has recently decided to launch an online fitness coaching service. He has registered a domain name and set up a website, but is unsure of how to launch his business online in a way that will help him grow sustainably.
Help Sam create his own online business strategy, by selecting the correct steps he should take.
2. Taking a business online
When taking a business online, understanding how customers browse on the web is an important factor in ensuring your online efforts are rewarded. In this lesson, we will explore:
customer behaviours online, and how these overlap with offline behaviours
the “See, Think, Do, Care” framework, and how to use this to help understand the online customer journey
how to group your audiences using audience segmentation.
Omar owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online.
Can you advise Omar on how to make both his online and offline business successful?
3. Understanding customer behaviour
Create the best possible online experience for customers by understanding how to make the most of the moments when they interact with a brand. In this lesson, we’ll explore:
what customer touchpoints are
how to map common online customer journeys
how to identify customer touchpoints that generate business goals.
Holly owns a dance studio. To improve sales of dance classes, she is reviewing how her marketing team could update the company’s online presence.
As part of the rebrand, the team listened to customer feedback and mapped customer journeys. They identified two things online customers generally struggled with: navigating the website and finding the business’s contact information.
Which of the brand’s touchpoints should Holly modify to help address her customer’s feedback?
4. How to stand out from the competition
Understanding the competition is a key component of your online strategy, enabling you to position a business correctly in the marketplace. In this lesson, we’ll explore:
how to identify what makes a business stand out in a busy marketplace
why Unique Selling Points (USPs) are important and how to construct them
online tools available to help you research the competition.
Bobbi owns a protein shake company, which has been trading for 3 years. Her products are stocked in a number of gyms, but the company has not seen much growth in recent months. Bobbi would now like to break into the online market to boost product sales.
Which of the following actions should Bobbi take to identify opportunities for online business growth?
5. Using goals to improve business performance
When marketing your business online, it’s important to use the data and metrics available to evaluate how your online activities are performing. In this lesson, we’ll explore:
why setting goals and KPIs is so important to online businesses
how to construct a KPI using the SMART framework
how to analyse data gathered to help improve online marketing efforts.
Ryan has written some KPIs to help his fitness centres achieve the business goal of “improving overall client satisfaction”.
Review these four KPIs. Which do you think fit the criteria of being specific, measurable, attainable, relevant and time-bound?
Today’s Youtube live is inspired by Peng Joon’s Traffic Series!
He goes through a simple rundown of how to THINK about traffic…
When you look at traffic as finding it rather than trying to get it, that’s when the magic happens.
When we become omnipresent across all social media platforms no matter what industry you’re in. The strategy he goes over is what changed everything for him…
Understanding why people are on Facebook, Instagram or Youtube…
Always begin with Search. With Youtube. Long Term Game.
Watch this video now to discover how you can grow organic traffic and be everywhere.
1. Start on Youtube
2. Begin with the end in mind
3. Model video content of industry leaders in your niche
4. Repurpose video content into blog posts
5. Commit and be consistent.
6. Start with the end in mind, sell peeps a reason to keep watching
7. Create a Hook, Provide Value and Give a Call to Action!
DISCLAIMER: This is not a get rich quick program nor do we believe in overnight success. We believe in hard work, integrity and developing your skills if you want to earn more financially. As stipulated by law, we can not and do not make any guarantees about your ability to get results or earn any money with any of our products or services, or the products and services we recommend. The average person who buys any “how-to” information gets little to no results. Any references or examples used within this page, or by someone on this page or video, are real and documented but are used strictly for example purposes only. Your results will vary and depend on many factors, including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT PURCHASE ANY PRODUCTS FROM THIS PAGE. Thank you for your support!
Not sure what to share on your social media outlets? Here are 30 days of social media content, right at your feet. Know how to Create 30 Days worth of Social Media Content in 1 day.
Your intention is to build a powerful social strategy, relevant content so that will help you to interact and engage your target audience, set up emblem agree with, and power enterprise—but how can you tailor your social content material to interrupt thru all the noise, offer value in your target market, and in the end impact your bottom line?
This 30-Day Social Marketing Plan is designed that will help you re-invent your social advertising and marketing approach so that what you share aligns with the pastimes of your audiences and contributes to overall business value.
You will discover ways to:
Create a powerful social strategy that aligns with target audience interest
Diversify your content material and construct a robust content calendar
Determine business value driven by social
By completing a simple one task every day for the following 30 days, you may fully rework your social advertising and marketing method.
Social Media Marketing Agency Business Plan 2020 SMMA Checklist
Starting a SMMA without a social media marketing agency business plan in 2020 can get messy. Believe me after selling 7 figures in digital marketing services and dealing with over 100 clients I know a thing or two.
Here are the 4 main things I discussed in this video for starting a successful SMMA business
Focus on One Skill Set For A specific Niche (Example: Facebook Ads or SEO)
Prospecting And Closing Clients (Check Out My Course Prospecting Kings)
Mindset: Execute and Take Action Daily Fo Growth
Scale With Real Systems
On My channel I will speak more about how to start a successful Social Media Marketing Agency and sell SMMA services to local businesses.
The SMMA business plan checklist and demo presentation is available through the link above.
💰My full Social Media Marketing course is coming soon!
How To Start SMMA Blog Post: http://bit.ly/2P6ro0g
Starting an SMMA business requires work. If you are willing to put in the work, focus on the four core pillars I speak about when starting a successful social media marketing agency and follow a basic business plan once it is more necessary than you will reap the rewards.
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