E-Commerce Email Marketing Strategies 2019 | Top 3 Tips For Black Friday & Increasing Sales

E-Commerce Email Marketing Strategies 2019 | Top 3 Tips For Black Friday & Increasing Sales

With Black Friday around the corner, e-commerce business are planning their promotions strategy.

And, a HUGE part of this is EMAIL MARKETING.

Email marketing is the digital marketing channel that generates the highest Return on Investment (ROI).

This video breaks down my top 3 tips on how to maximize your email campaigns to generate higher ROI – and more sales.

If you have any questions please leave me a comment down below!

Digital strategy, made easy.

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Video Transcript:

Welcome back to Digital Marketing by Gina!

My name is Gina Wicentowich, and I am a Digital Marketing Strategist that has worked for a variety of companies such as small, tech startups to large, corporate B2B businesses.

In the last few years, I have specialized in e-commerce businesses because of my powerful and effective advertising strategies.

Now, I love e-commerce strategies. So, today, we are going to discuss my top e-commerce email marketing tips.

Now, whether you use MailChimp, ActiveCampaign, or Constant Contact – that doesn’t matter. It is all in the strategy.

Let’s consider: The average person gets 120 emails a day.

And, the average open rate is 15% while the average Click-Through Rate is only 3.1%

However, email is BY FAR the most effective channel for ROI for e-commerce businesses.

It is also even more powerful because with email, you own that relationship with your customers. Although Pay-Per-Click campaign on Facebook, Instagram, or Google can be a huge revenue stream, you don’t own that channel. If Facebook chooses to suspend your account or disapprove an ad, that directly affects you.

With email, you own that relationship with your customers. It is definitely worth investing.

#1. Segment your audience list & customize email copy

Segmented campaigns have a 15% higher open rate on average.
This means you customize your audience lists.

Some common examples include:
Subscribers that have never made a purchase
Subscribers that have made a purchase in the last 6 months
Subscribers that are active with the email campaigns.

2. Use emojis in your subject lines

56% of brands that use an emoji in their subject lines had a higher open rate.

This sounds easy – but take a look in your gmail promotions folder right now. If you take a quick scan, the ones that will catch your attention have an emoji.

This is leveraging the visuals of email, and this small change can have a huge impact. I have also found this same results in my email marketing campaigns for my clients.

3. Have a clear call-to-action

Now, this seems simple but with emails there are so many different components. You’re thinking of the design, images, text, subject line – that I’ve seen the call-to-action get swept under the rug.

But, this is the most important part of a good email.

What do you want your customers to do?

Are you offering a coupon code – 10% off their next purchase?

Shop popular products?

Browse a brand new product?

I’ve seen too many examples of commerce businesses trying to demonstrate how amazing they are instead of thinking about the person actually making the purchase.

That person is going to scan your email for 3 seconds, and if it isn’t clear what they should do then they will move on.

Also, don’t have many calls to action in the same email. Be consistent. Knowing that you’re fighting for your customers’ attention, you want to be clear from the get go.

Pro tip: Use UTM parameters to make your link trackable in Google Analytics. That way you can customize how they appear in the Source / Medium report and then analyze the link that generated the highest engagement on your website.

Source. First Published on YouTube

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VBA UI UX-1: Build UI using Excel UserForm, Fields with watermark, transparent icons & Buttons

VBA UI UX-1: Build UI using Excel UserForm, Fields with watermark, transparent icons & Buttons

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Top App & Web Design Inspiration of the Week

Top App & Web Design Inspiration of the Week

Follow us:
🌎Our website: https://orizon.co
🐣Twitter: https://twitter.com/Orizon_design (Tips & Design News)
🔵Behance: https://www.behance.net/orizon
🏀Dribbble: https://dribbble.com/orizon
📷Instagram: https://www.instagram.com/orizon.design

📧For inquiries, shoot us an email at [email protected]


Web Platform
By Outcrowd

Drag & Drop Import Data Exploration
By Kevin Dukkon for Fintory

Magic icon animation
By Gleb Kuznetsov

Playful Creative Collective
By Zhenya

Cooking at home
By Hamburn for Queble

Fitness app
by Mikołaj Symanowski for 10Clouds

House Booking mobile KIT I
By Anton Tkachev for uI8

Possessed Village
By Guillaume Kurkdijan

Playfit Website Loader
BY Halo Lab for Halo Web

uLesson Digital Learning Platform
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Top 2020 Marketing Strategies for Small Business (CHEAP & EFFECTIVE)

Top 2020 Marketing Strategies for Small Business (CHEAP & EFFECTIVE)

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I’m sharing the Top 2020 Marketing Strategies for small business.

These marketing tips will make your marketing more effective, they’ll fine tune your marketing strategy and they’ll get you up to speed on current social media marketing trends. As an entrepreneur, you know your 2020 marketing strategy to be successful, you’ve got to be up to date on digital marketing, content marketing, social media marketing in 2020 and email marketing because in entrepreneurship, business and success trends.

Whether you are looking for general marketing ideas, business marketing strategies or are looking to update your content marketing 2019 strategy, these marketing 2020, social media marketing 2020, and digital marketing 2020 marketing tips will make you a master at small business marketing, instagram ads and social media.

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Analytics, Digital, and Marketing / Mike Kappitt / Marketing Strategy & Tactics

Analytics, Digital, and Marketing / Mike Kappitt / Marketing Strategy & Tactics

Great decisions are typically driven by both good and bad information. Mike Kappit explains how digital and analytics have change marketing, particularly for service industries. Mike Kappitt is President of Carrabba’s Italian Grill and Executive Vice President of Bloomin’ Brands (Outback Steakhouse, Carrabba’s, Flemings, Bonefish Grill, and Aussie Grill). He is the former Chief Marketing Officer, North America and Senior Vice President of Global Business Intelligence and Strategy at Burger King Corporation.

If you learned something from this video, but sure to Like and Subscribe to learn more about digital marketing, brand development, and marketing analytics.

Opening and closing music used under active license from Storyblocks (Audioblocks): “Live the Moment” (z1XWyUBO) by Mikael Manvelyan.



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Data Analytics Jobs, Salary, Resume, Career, Skills, Roles & Responsibilities | Simplilearn

Data Analytics Jobs, Salary, Resume, Career, Skills, Roles & Responsibilities | Simplilearn

This Data Analytics video talks about the Data Analytics job growth and the top 6 Data Analytics job roles – Data Analyst, Business Analyst, Database Administrator, Data Engineer, Data Scientist, and Machine Learning Engineer. The growth of data has brought with it several job opportunities as organizations are always on the lookout for professionals who can draw meaningful insights from raw data and help businesses in crucial decision making. Hence, a career in this field is up-and-coming. This video will help you have an understanding of the various responsibilities, skills required, and the salary structure of each of the job role. You will also see the multiple companies hiring each of these professionals. Finally, we will show you a sample resume of a Data Analyst.

You will learn the below topics in this Data Analytics Jobs:
1. The Growth of Data – 0:30
2. Job role of a Data Analyst – 3:30
3. Job role of a Business Analyst – 6:43
4. Job role of a Database Administrator – 9:43
5. Job role of a Data Engineer – 12:21
6. Job role of a Data Scientist – 14:45
7. Job role of a Machine Learning Engineer – 17:56
8. Resume of a Data Analyst – 20:42

For more videos on Data Analytics, check our playlist: https://www.youtube.com/playlist?list=PLEiEAq2VkUUKgEFXH1tBbHwq38oWYDScU

To learn more about Data Analytics, subscribe to our YouTube channel: https://www.youtube.com/user/Simplilearn?sub_confirmation=1

To access slides, click here: https://www.slideshare.net/Simplilearn/data-analytics-jobs-salary-resume-career-skills-roles-responsibilities-simplilearn/Simplilearn/data-analytics-jobs-salary-resume-career-skills-roles-responsibilities-simplilearn

#DataAnalytics #DataAnalyst #DataAnalyticsJob #BusinessAnalyst #DataAnalyticsSalary #DataAnalyticsRolesAndResponsibilities #DataAnalystResume #Simplilearn

This Data Analyst Master’s Program in collaboration with IBM will make you an expert in data analytics. In this Data Analytics course, you’ll learn analytics tools and techniques, how to work with SQL databases, the languages of R and Python, how to create data visualizations, and how to apply statistics and predictive analytics in a business environment.

What are the learning objectives?
Simplilearn’s Data Analyst Master’s Program developed in collaboration with IBM will provide you with extensive expertise in the booming data analytics field. This data analytics certification training course will teach you how to master descriptive and inferential statistics, hypothesis testing, regression analysis, data blending, data extracts, and forecasting. Through this course, you will also gain expertise in data visualization techniques using Tableau and Power BI, learning how to organize data and design dashboards. In this data analyst certification online course, a special emphasis is placed on those currently employed in the non-technical workforce. Through this Data Analytics course, those with a basic understanding of mathematical concepts will be able to complete the course and become an expert in data analytics. This learning experience melds the knowledge of Data Analytics with hands-on demos and projects via CloudLab. Upon completing this course, you will have all the skills required to become a successful data analyst.

Why become Data Analyst?
By 2020, the World Economic Forum forecasts that data analysts will be in demand due to increasing data collection and usage. Organizations view data analysis as one of the most crucial future specialties due to the value that can be derived from data. Data is more abundant and accessible than ever in today’s business environment. In fact, 2.5 quintillion bytes of data are created each day.

The facts are that professionals who enter the Data Science field will have their pick of jobs and enjoy lucrative salaries. According to an IBM report, data and analytics jobs are predicted to increase by 15 percent to 2.72 million jobs by 2020, with the most significant demand for data analysts in finance, insurance, and information technology. Data analysts earn an average pay of $67,377 in 2019 according to Glassdoor.

Who should take up this course?
Aspiring professionals of any educational background with an analytical frame of mind are best suited to pursue the Data Analyst Master’s Program, including:
1. IT professionals
2. Banking and finance professionals
3. Marketing managers
4. Sales professionals
5. Supply chain network managers

Learn more at: https://www.simplilearn.com/data-analyst-masters-certification-training-course?utm_campaign=Data-Analytics-Jobs-salary-vMFh6z1ET7o&utm_medium=Tutorials&utm_source=youtube

For more information about Simplilearn courses, visit:
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Source. First Published on YouTube

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LinkedIn Personal Branding Tips | Easy LinkedIn Content & Marketing Strategy from a Top Creator

LinkedIn Personal Branding Tips | Easy LinkedIn Content & Marketing Strategy from a Top Creator

Build your personal brand on LinkedIn

Want to know what to post on LinkedIn?
Here are some easy LinkedIn and content marketing tips to help you build your brand

LinkedIn is a great marketing tool to promote yourself.
It’s also a great way to grow your personal brand on LinkedIn.

By building your personal brand online, you will create inbound and attract clients or business. I should know, I was able to grow from 0 to 30k followers in 2 years (I started my channel in late 2017).

Learn how to market yourself by doing this:

00:14 – How to build a personal brand on LinkedIn
01:10 – How to post and create content on LinkedIn
02:56 – How to create epic a ‘headliner’ on LinkedIn
(it’s your pitch line to attract relevant connections).

Want a framework for your personal brand?
Down a free 7Vs of personal brand and influence at https://thetrustedvoice.co

Other YouTube videos about LinkedIn:
How to write viral copywriting: https://youtu.be/JD6AGPq372I

🍗 Who is String Nguyen
String is a 3x LinkedIn’s Top Voice, nominated Forbes Asia 30u30 and is the founder of The Trusted Voice, we help entrepreneurs, coaches and experts who struggle to market themselves by giving them a framework to build their personal brand.

🍗 Learn & Grow:
⚫ Want to build your personal brand: https://thetrustedvoice.co/thetrustedcircle
⚫ Update your LinkedIn profile in an hour: https://gum.co/isSvU

🍗 Connect with me on social:
⚫ LinkedIn: https://linkedin.com/in/stringstory
⚫ Twitter: https://twitter.com/stringstory
⚫ Instagram: http://instagram.com/stringstory

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Web Design Trends & Inspirations

Web Design Trends & Inspirations

Featuring the top website design user interface & Experience ( UI / UX ) concepts for year 2019-2020 , follow these design inspirations by professionals for your next website design or mobile app design project.
#website #design #trends

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$100Mil Marketing Strategy with Facebook ads & Instagram Influencers | MVMT Case Study

$100Mil Marketing Strategy with Facebook ads & Instagram Influencers | MVMT Case Study

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How AI & Automation Are Changing Mobile Marketing | AccuraCast

How AI & Automation Are Changing Mobile Marketing | AccuraCast

Delivered at MGS Europe 19 by Farhad Divecha, Managing Director, AccuraCast.

Get a first-hand account of how Artificial Intelligence and automation are changing the way digitally mature brands and agencies work. The session will cover the benefits and obstacles businesses face when adopting AI, and case studies of successful AI implementation in cross-device marketing campaigns.

Facebook: https://www.facebook.com/MobileGrowthSummit/
Twitter: https://twitter.com/mobilegrowthmgs
Instagram: https://www.instagram.com/mobilegrowthmgs/
LinkedIn: https://www.linkedin.com/company/mobilegrowthsummit/
YouTube: https://www.youtube.com/channel/UCCqlEW_TFsh-BAxYmbv-XfA

Website: https://mobilegrowthsummit.com/
MGS Tribe: https://mobilegrowthsummit.com/tribe/
Mobile Growth University: https://mobilegrowthsummit.com/university/

Source. First Published on YouTube

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