How much does it cost to run a TikTok Ad Marketing Campaign?
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How much does it cost to run a TikTok Ad Marketing Campaign?



Tik Tok Ads / SEM / SEO / Facebook Ads / Instagram Ads / Google Ads / Automated Funnels Conversion.
👍 If you want to run your campaign visit: https://www.roitarget.com/
👉 Subscribe to ROI Target YouTube Channel: https://bit.ly/2XLWjBm
In this video, I’ll walk you through the costs that you’ll have running an ad campaign on the fastest growing social media network as per today, Tik Tok, and which Ad formats are available and in which countries you can run them with effectiveness. If you want to know more about how we can manage your ads campaigns for you and your business, please keep in contact with us now: [email protected]

Whether you’re big, small or somewhere in between, we’re here to help you to grow your marketing strategy, grow your business and replicate results, not work. If you don’t want to waste your time, energy and money in silly ads spending, but you rather want to impact your business with the specialists that can run marketing campaigns and sales funnels for you, we are the agency you are looking for. Visit www.roitarget.co.uk for more infos.

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Impressive Digital Marketing Agency Ad | Impressive Digital
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Impressive Digital Marketing Agency Ad | Impressive Digital



We made an ad. An Impressive ad. Watch and see 👀

Impress!ve is a leading digital marketing agency in Melbourne, helping Australian businesses improve their SEO, PPC, social media marketing and more. Call us now on 1300 191 943.

https://www.impressive.com.au

Impress!ve on
Twitter: https://twitter.com/impressiveau
Facebook: https://facebook.com/impressivedigital
Instagram: https://instagram.com/impressivedigital

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Digital Marketing Agency Professional SEO London
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Digital Marketing Agency Professional SEO London



The full service digital marketing agency, Professional SEO London (https://professionalseolondon.com ), serves the Greater London and UK markets. We combine all the digital marketing services – SEO, PPC and Social Media Marketing to offer you the best ROI for your money. So no matter what depth of Digital Marketing service you need, we can help, “Your success is our business”

Call us at 0845 838 7146 or contact us today!
https://www.professionalseolondon.com/contact-us/

Facebook: https://www.facebook.com/professionalseolondon/
Twitter: https://twitter.com/proseolondon
Linkedin: https://www.linkedin.com/company/professional-seo-london/
Pinterest: https://www.pinterest.co.uk/professional0518/

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Facebook Ad Launch Strategy | $0 to $1000/Day Dropshipping 2019-2020
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Facebook Ad Launch Strategy | $0 to $1000/Day Dropshipping 2019-2020



Here is my updated Facebook Ad launch strategy for 2019-2020 👍.

Download the PDF version of this video: https://netsphere.mykajabi.com/opt-in

My Shopify Course (Netsphere): https://netsphere.mykajabi.com/course

Vitals 45 Day Extended Free Trial (40+ Shopify Apps in One): https://getvitals.io/shopify/netsphere

Loox Reviews 30 Day Extended Free Trial (Best Review App): https://loox.io/app/EcomInnerCircle

Follow me on IG: http://instagram.com/ariescherson

—————————————————————————-

Whats going on guys!

As requested, here is the video on my updated Facebook Ad Launch Strategy.

This guide will give you a step by step outline to follow when it comes to effectively testing a new product for your eCommerce store in 2019 and 2020.

The strategy that I am going to be showcasing is tried and true, and it allowed me to take a brand new Shopify store from $0 sales to over $1,000/day in only 4 days.

Quick disclaimer: You will need at least $1,000 to sustain your Facebook ad spend at the beginning of this testing strategy.

I broke this whole guide down into 4 major steps.

Step 1: The Foundation

It all starts with a great product…

To save us some time – I recommend watching my video on how to find winning products.

In the video I do some live product research to give you an idea of how I do my product research, and also give you some potential winning products to test.

You can watch the video here: https://www.youtube.com/watch?v=ftlpGxVJVbY&t=84s

However, here are some good baseline tips you should follow to make your product testing more effective:

-Once you pick a product, do some research on it. Know exactly what it does and how.

-Look at the reviews on Amazon for this product. Look on Aliexpress, what are people saying about it?

-You can use this research to find pain points and emotional triggers you can use to market your product really well.

Your product page should also be very clean and professional. Research some big brands in the niche of your product and look at how they are branding their product pages.

Step 2: The Ad

Unlike what many people might want you to believe, there are hardly any products out there that truly “sell themselves”.

Good marketing is what will sell your product (however if the product is great it will be easier to market it well and sell it effectively).

The most effective types of ads are video ads. Video ads allow you to explain your product really well and also to create custom audiences out of the people who have viewed your video.

Here are the baseline tips when it comes to creating your video ads:

-Gather clips from Facebook, Aliexpress, and YouTube (be careful of course.

-Present a problem, and a solution afterwards.

-Try to make your ad look “native”. Don’t be too salesy – use a viral video format.

-Always test at least 2 different ads.

-Split test the first 3 seconds of the video, ad copy, thumbnails, or just a new video altogether.

If you want to see exactly how to create a viral video ad, checkout this video I made where I create a winning ad live.

This ad was the foundation for a winning product that I had, so it might be very helpful for you to see how I created it.

Here is the video: https://www.youtube.com/watch?v=XQAFSCIxpCQ

Step 3 and 4 I recommend you watch the video for. I am running out of space here in the description, but you can also download the PDF version of this video with the link above, if it’s more convenient for you to read it over.

I hope you enjoyed this video and got some value from it. Drop a like for me if you can, and make sure to stay tuned on my next upcoming video. Have a good one 😁!

—————————————————————————-

📲SUBSCRIBE To The Channel ➡ http://youtube.com/c/Aries1

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Gap Found Between Customer Expectations And Reality 04/26/2017
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Lotame Releases Onboarding For People-Based Ad Targeting 03/15/2017


Lotame will announce Wednesday the general availability of Lotame Onboarding, a people-based marketing service supported by LiveRamp.

The service aims to support brands and agencies like
IMGE, which has been working to integrate the process into its ad-targeting strategy.

Taking offline data and bringing it online for attribution or targeting has become important to IMGE’s
clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.

Onboarding, a process of taking offline data to use for online ad targeting, has picked up steam in the past three to four years, Capristo said. “The prior process was disjointed,”  he said.
“We had to send the file to LiveRamp, which sent it to another DMP and sent it to the buying platform.”

Success will mean cutting latency from the process and that even could mean shaving five
days off the 10-day process it takes today to prepare for a campaign, he said.

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The development of the product took about two months to complete. It required bringing “quite a bit of LiveRamp
data” into our system, said Laura Lewellyn, senior director of market innovation at Lotame.

Lotame provides a format. Advertisers upload the file through a secure site. LiveRamp, which uses
something called “identify link IDs,” uses the personally identifiable information to target ads and content.

Using the identify link IDs, Lotame links the cookies and the device-level data to
make it available to marketers. 





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Ryan Reynolds launches PowerPoint presentation instead of an ad for Mint Mobile
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Ryan Reynolds launches PowerPoint presentation instead of an ad for Mint Mobile


Mint Mobile and its owner Ryan Reynolds have launched a video campaign based on a PowerPoint presentation in lieu of an ad, as coronavirus halted production.

The ad is for low-cost wireless carrier Mint Mobile, of which Ryan Reynolds is the majority owner, and was created by the ad agency Reynolds also owns, Maximum Effort Productions.

Reynolds starts the ad by explaining that it was in the middle of making an ‘epic’ ad but that because of coronavirus, they’ve stumped for just a PowerPoint. The ad then continues onto a parody of PowerPoints, complete with cheesy stick imagery and, at one point, a puppy.

The ad also teases jokes about Reynolds, cutting to a scene of his desktop and showing a quick video of the actor’s mum.

Creating ads in a quick, imperfect manner is inherent to the Maximum Effort way of doing things, even prior to coronavirus. The agency was founded after the success of promoting Deadpool at a low budget, pushing Reynolds and co-founder George Dewey to come together for wider briefs and clients.

Speaking to The Drum earlier this year, Reynolds said that imperfection and striving to do more with smaller budgets didn’t always harm the creative process.

“I think you have to have an ability or willingness to not be overly precious about everything,” reckons Reynolds. “You have to be comfortable with showing your mistakes and your triumphs.

“I mean, I’ve worked in movies with $150m budgets, and the problems are almost identical to movies with a $10m budget. There’s never enough time and there’s never enough money. And the movies I’ve worked on that have less or fewer resources at their disposal seem to be a little bit more creatively fulfilling just because you have to lean on character a little bit more than spectacle. I think the same may apply in the ad world.”

The ad will appear across Mint Mobile’s social channels on YouTube, Twitter and Instagram.

// Featured in this article



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Gap Found Between Customer Expectations And Reality 04/26/2017
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Build America Mutual Finds Ad Data Identifying Niche Audience 04/05/2017


The financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual (BAM), but efficiently targeting them has become a
challenge.

Two initiatives from SourceMedia that began rolling out last week could solve the problem. SourceMedia, an Observer Capital company offering B2B digital marketing services, released
the first set of tools in a series scheduled to launch this year. The company also launched SourceCode, a team of consultants that can help brands solve complex marketing issues.

Michael
Stanton, head of strategy and communications at Build America Mutual (BAM), said in an email that SourceMedia combines two pieces of the puzzle that will allow the company to more accurately target
new and existing clients: identifying advisors who are active in municipal bond management, and reaching them with news and information they trust.

BAM wants to connect its clients to the
public sector cities, school districts and water systems that tap the municipal bond market to build essential public infrastructure. One way BAM does this is to build a relationship with the investor
and investment advisor communities. That means targeting specific messages to specific individuals.

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Stanton explains that the plan will roll out slowly. “Both SourceMedia and BAM want to make
sure we have the audience targeting as locked down as possible before we start deploying the advertising,” he wrote. “From there, we expect to start with a pilot, monitor the audience reaction to make
sure we are truly reaching the right targets, and then hopefully build from there.”

BAM ran B2B and programmatic campaigns that provide either a strong contextual environment or data-driven
deployments, but the company hasn’t seen an alternative that combines the data analytics and the “trusted contextual” content SourceMedia offers, he wrote. “This will be new for us,” he wrote.

Marcus Witte, VP of integrated marketing services at SourceMedia, said getting its entire tech stack integrated and cleansing the data was a “mammoth” undertaking that required quite a bit of
investment and internal resources.

“We had to get all of our data platforms speaking to each other and make sure that we were dealing with clean data,” he said. “That was the largest
undertaking of this entire product launch.”





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Amazon’s ad revenue defies coronavirus crunch with 40% boost to $3.9bn
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Amazon’s ad revenue defies coronavirus crunch with 40% boost to $3.9bn


Many ad companies and traditional media owners are braced for painful contractions as coronavirus brings marketing spend to a halt. However, Amazon’s ad business has emerged as a bright spot in the company’s Q1 financial update despite belt-tightening from brands in other areas.

The e-commerce giant disclosed on Thursday (30 April) that its ‘other’ division (which chiefly comprises revenues from its advertising arm) had seen a gain of 44% over the past three months to reach $3.9bn. Though Amazon doesn’t break out its ad revenue figures, chief financial officer Brian Olsavsky told investors that the Q1 ad growth rate was in line with Q4 2019, when he disclosed that it grew at a 40% clip.

The trajectory outstripped the growth of its more established offerings like online sales (24%), subscription services (28%) and Amazon Web Services (33%).

Overall, Amazon’s total earnings for the first three months of the year showed the retailer to have been an early winner of the global pandemic. The behemoth pulled in the equivalent of $33m an hour, with revenues clocking in at $75.4 bn between January and March.

Amazon’s Q1 profit was $2.5bn, down from $3.6bn on the same period last year, and Amazon founder and chief executive Jeff Bezos cautioned that this would dip further in light of Covid-19-related spend.

Bezos cautioned that despite soaring revenues, shareholders should “take a seat” because the company planned to spend $4bn or more in the next three months on coronavirus-related expenses – such as getting products to customers and keeping employees safe.

“This includes investments in personal protective equipment (PPE), enhanced cleaning of our facilities, less efficient process paths that better allow for effective social distancing, higher wages for hourly teams, and hundreds of millions to develop our own Covid-19 testing capabilities,” he explained.

This $4bn spend from Bezos will be equal to Amazon’s entire profit for Q2, a reality which caused Amazon’s shares to plummet immediately after.

Amazon’s director of investor relations Dave Files said it had seen “some impact” from advertisers belt-tightening as a result of Covid-19.

“In March, [we saw] some pullback from advertisers and some downward pressure on price, but how but advertising continues to advertise at a high cliff,” he said.

“It wasn’t as noticeable maybe as with what some others are seeing, and it’s probably offset a bit by the continued strong traffic we have to the site. So it’s a bit of a mixed bag. We have again, as I said, downward pressure a bit on pricing.

He also noted that a “large portion” of the firm’s advertising related to Amazon sales, “not [to] things like travel and auto” – sectors which have been disproportionately impacted by coronavirus.

“Our advertising will prove to be very efficient as well,” he assured investors. “And it can be directly measured. So even as people are cutting back perhaps on advertising, or are their costs, I think this will be one area that will prove its value. It has in the past.”

Amazon’s boom in business comes as platforms and media owners look for ways to stave off the impact of coronavirus on their ad revenues.

For its part, Facebook posted a rise in revenue and profit in the first quarter of 2020, but cautioned its advertising business could be impacted by the ongoing situation.

In the UK, broadcasters like Channel 4 and ITV have predicted their ad sales could decline by as much as 50%.

Advertisers have had mixed responses, with Coca-Cola putting the brakes on all marketing spend while P&G has pledged to ramp up its investment.

The most recent Bellwether report from the Institute for Practitioners in Advertising (IPA) revealed that UK ad spend had hit its lowest ebb since the 2009 financial crash.



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Cardlytics combines ad tech with fintech to create a unique walled garden for advertisers
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Cardlytics combines ad tech with fintech to create a unique walled garden for advertisers


30-second summary:

  • Atlanta-based Cardlytics is an ad platform that operates within banks’ native digital channels.
  • Cardlytics brings the worlds of ad tech and fintech together within a fraud-free and brand-safe environment, offering a high degree of trust.
  • Cardlytics boasts an audience within the US of more than 125M monthly active users. Larger than Snap, Twitter, and Pinterest.
  • The Cardlytics platform enables banks to send offers to their end customers and enrich the banking experience by getting cash back.
  • Advertisers can show ads to potential customers to motivate online and in-store purchases, and they’re also able to give their customers cash back.
  • Cardlytics sees 1 in 2 of all credit and debit card swipes in the US, which enables them to understand how a bank user engaged with an offer through the platform and then went on to make a purchase.
  • Cardlytics has helped customers get back nearly half a billion dollars in rewards.
  • For 2020, Cardlytics is focused on continuing to develop and test their self-serve platform which will allow marketers more freedom to build and run campaigns themselves.

Founded in 2008, Atlanta-based Cardlytics is an ad platform that operates within banks’ native digital channels. Clients include large financial institutions such as Chase, Wells Fargo, Bank of America, PNC Bank, and Lloyd’s in the UK.

Cardlytics’ platform enables advertisers to engage with consumers through their online and mobile banking channels.

ClickZ recently spoke with Michael Akkerman, Cardlytics Chief Product and Strategy Officer, to learn about how they help marketers reach consumers with engaging advertising based on purchase behavior.

Cardlytics

A history in ad tech

Prior to joining Cardlytics, Michael Akkerman served as the Global VP of Kenshoo for five years where he helped grow the company from 20 to 700 employees.

In 2015, Akkerman went on to become the Global Head of Pinterest Partnerships at Pinterest. He was responsible for growing and managing the platform’s ecosystem of strategic technology partners working with some of the largest brands and advertisers around the world and helping them be successful on Pinterest.

The Pinterest Partners program has over 80 technology partners and spans six specialties; Advertising, Content Marketing, Audiences, Measurement, Creative, and Shopping.

From there, he joined Cardlytics in 2019.

Akkerman moved to New York in 2009 during the height of the financial crisis and worked as a consultant helping companies build their digital presence before joining Kenshoo as the third NY-based employee.

“As with most startups, I wore a range of hats,” explains Akkerman. “I ended up scaling out the solutions consulting organization where we sold SaaS-based technology for marketers. This required that I understood what our clients were trying to achieve, understood our technology, and understood where the market was going.”

Akkerman’s move to Pinterest was as fascinating as it was accidental.

“I was looking for a Halloween costume and I went on Google and got six and a half million results,” says Akkerman. “I clicked a link onto Pinterest and realized two things—the platform operated exactly how my mind worked—visually—and it was able to jump from idea to idea. And, second, that the future of search is in visual discovery.”

Akkerman reached out to Pinterest to see if there was an opportunity to integrate with the Kenshoo platform. They recruited him over to their side instead!

Five years later, he went on to work at Cardlytics after meeting the company’s founders, Scott Grimes and Lynne Laube and becoming fascinated with the potential of their technology.

“There is no perfect formula for your career trajectory,” says Akkerman. “You need to be open and receptive so you can identify patterns that you find interesting for you. I have an insatiable curiosity. I like to know how things work. I break things apart and put them back together. And the more I get interested in a topic or a company or an idea, the more I become passionate about it.”

Where ad tech meets fintech

Akkerman doesn’t see his transition from ad tech to fintech as existing in two separate bubbles. Rather, he brings the two disciplines together in his role at Cardlytics.

Says Akkerman, “There aren’t a lot of companies that bring these two sectors together. You have some wonderful fintech companies that are very focused on bringing out a new evolution of financial tools. And then you have ad tech and martech which are focused on the supply chain around marketing. Being able to find that crossover is unique.”

On his role as Chief Product and Strategy Officer at Cardlytics, Akkerman has this to say:

“Ultimately, product is strategy. When you’re thinking about the strategy for a company, it’s based upon what you’re able to go to market with and the value you bring to your customers and partners. I think it’s interesting that generally we separate these two functions. But if you think about large tech companies, the product is their business strategy, so being able to combine the two enables you to hone in on where you want to go as a business.”

CardlyticsSource: Cardlytics

“I think the world is going through a reestablishment of the norms as they pertain to large established markets like how consumers interact with their bank,” explains Akkerman. “You used to only be able to go into a bank branch and work with a human teller. Then we went online and then that became mobile, so it wasn’t about passively looking at your account balance, but about being proactively served with push notifications about an opportunity to save.”

Cardlytics—The largest walled garden you’ve never heard of

Akkerman describes Cardlytics as the largest walled garden you’ve never heard of.

“It’s an amazing walled garden where advertisers can put ads in the form of offers into banks’ native apps,” he explains. “We have an audience of 133M monthly active users, globally, and drive value for all parties via the banks’ native apps.”

In the UK, Cardlytics’ clients include Lloyds and Santandar, while US clients include Wells Fargo, Bank of America, Suntrust, PNC, and Chase. The platform enables banks to send offers to their end customers to enrich the banking experience, and drive value for their customers by giving cash back rewards.

Advertisers can show ads to potential customers to motivate online and in-store purchases, and they’re also able to give bank users cash back.

A big reason that Cardlytics advertisers come to the platform is that it’s brand safe. Advertisers don’t need to worry about their ads showing up next to or aligned with negative or nefarious content. It’s a fraud-safe environment with a high degree of trust within the bank’s native digital environment.

“The advertiser is seeing amazing results,” says Akkerman. “They’re seeing real incremental returns. Cardlytics helps them understand what offers people did and didn’t see and determine what drove a larger degree of sales for the advertiser.”

Cardlytics taps into a highly engaged audience and gives value back to that audience. From the advertiser’s perspective, that value translates to incremental top line results for their business.

The company sees half of all credit and debit card swipes in the US, which enables them to understand how a bank user engaged with an offer through the platform and then went on to make a purchase.

“We’ve seen the data firsthand and the everyday value is real and immense,” says Akkerman. “We’ve been able to help customers get back nearly half a billion dollars in rewards. That is sizable if you think about families that are looking at their budgets in times of tight economic change.”

Looking forward in 2020

For the remainder of 2020, Cardlytics is focused on continuing to develop and test their self-serve platform which will allow marketers more freedom to build and run campaigns themselves.

During the second half of the year, they’ll be testing this capability with some of their agency partners to get feedback before a big rollout.

Says Akkerman, “Beyond that, it comes down to relevancy and richness in the actual advertising and the content. How do we make sure that when you’re looking at offers, you’re seeing what’s most relevant to you as an individual? How do we make the offers more engaging within that bank environment? How do we work with the bank to create an exceptional customer experience when users are engaging with that content? At the end of the day, the customer experience is paramount and the focus for Bank, Advertiser, and Cardlytics.”

In speculating on the future of ad tech and Cardlytics’ role within that environment, Akkerman was optimistic:

“It’s a very interesting time within ad tech. I’m happy not to be in a world that’s reliant on third party cookies. Cardlytics is an opt-in platform. People are in a fraud-free, brand safe environment within their bank’s trusted platform. All the baggage that was brought from the old world of ad tech must be reassessed so we can start driving value for users and advertisers again.

“Some companies that we know and love will have to figure out what that means for them in this new world order, but I’m very glad that Cardlytics isn’t plagued by any of those issues. We stand alone as a platform with a highly engaged and valuable audience, wonderful top line returns for advertisers, and continual value for the consumers themselves.”

Akkerman’s advice to anyone who wants to get started with Cardlytics is to email him. He will make sure to connect you with individuals who can help you scale, effectively understand your marketing goals, and find success.



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Google Q1 earnings offer hope ad slump won't be as bad as some expect
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Google Q1 earnings offer hope ad slump won’t be as bad as some expect







Google Q1 earnings offer hope ad slump won’t be as bad as some expect – Search Engine Land













































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