➡️Get your ticket for Alex’s PERSONAL Mastermind in Barcelona https://www.alexfedotoff.com/barcelona-mastermind/2020.html?sl=yt122bar
Are you dreaming of scaling your business to $100Mil?
You’d like to do that in 5 years or so?
Well, you’ll certainly need some MAD MARKETING SKILLS guys from MVMT have
– Every marketing platform strategy they utilize and dedicated strategy
– How to create content which will reach customers on its own
– Their groundbreaking Influencer RUSH strategy
– Tools that enabled their success
✅ Get 5 FREE FB Ads CBO Cheatsheets: https://m.me/alexfedotofffans?ref=w9095277
User Interface Design Project Case Study
If you wonder…How to improve your design? How to scale your design skills? How to improve UI design? Tricks for the better dashboard?
Today we’re starting a new show called UI Workshop where we go deep in our projects and we analyse how can we improve the UI design.
In this video, our CEO Stefan Tosic is challenging and reviewing the design solution of our designer Tajana. He is going to give feedback and show examples of improved versions.
– Too much space
– Sort by Button
– Alignment of the button text
– Avatars look
– Presenting information in the design
– Alignment of avatars with the label
– A lot of different greys in the text
– Typography problem
– Lower readability
– Columns height
– Icon alignement
– Useful Shortcuts
This video provides a TikTok marketing case study high lighting the benefits of creating a TikTok account with hopes of driving traffic to your YouTube channel. Scott talks about his experience with many of the big social media venues like Facebook and Twitter. The energy with TikTok is off the hook because the Venue is new, and the spirit of fun is strong there.
Scott posted a question about driving traffic to YouTube from Tick and how there’s an opportunity there at /r/YouTubers on Reddit. The responses were very telling. The majority of the comments were negative about using TikTok as a means to boost your YouTube channel. It seems that TikTok is a fast, short attention span type of Venue. Most users don’t care to leave the app. Assuming that traffic will bleed off from your account and go to your YouTube account is a pipe dream. The percentages are so small that you would have to have millions of followers to benefit from the Venue.
Gary Vee raves about the Venue. I agree with him, it’s fun, and the energy there is impressive, but when it comes to migrating traffic from TikTok to YouTube, TikTok is a big fat DUD!
Email marketing automation can be very powerful when used correctly. In this video, John Lincoln wants us through a email marketing automation case study where the client was able to establish $100,000 a month in recurring revenue. This included educational emails, automated emails, lapsed customer emails, prospect emails, improving email capture and creating an email preference center. While John Lincoln does not cover the client exactly, he does share the same strategies that were used. Lincoln also covers a bonus email marketing automation strategy, which is making email more compelling over time, personalization and advanced triggers. Learn more about email marketing and email marketing automation now and comment below with questions.
I’m not a literary scholar, but I believe it was Hamlet that said “to have a featured snippet or not to have a featured snippet?” Ever since featured snippets came onto the scene, sites have been trying to secure them.
My team and I wanted in on this craze. Throughout our journey of research, testing, failure, and success, we found some interesting pieces of information that we wanted to share with the community. I’ll walk you through what we did and show you some of our results (though can’t share traffic numbers).
A featured snippet is the box that appears at the top of the search result page that provides information to succinctly and accurately answer your query and cites a website.
Why are featured snippets important?
A featured snippet is important because it represents an additional SERP feature that you can secure. Usually located at the very top of the results page, featured snippets offer you greater visibility to searchers and can boost brand recognition.
Our featured snippet plan of attack
Research, research, and more research on how to pull this off
Did we implement everything from what we learned during this discovery phase into our featured snippet strategy? No. Are we perfect at it now after a year and a half of practicing this? No, no, no. We are getting better at it, though.
2. Identify keywords we wanted to target
We originally started out focusing on big “head” keywords. These represented terms that had indeterminate searcher intent. The first head term that we focused on was HRIS. It stands for Human Resources Information System — sexy, right?
Note: Looking back on this, I wish we had focused on longer tail keywords when testing out this strategy. It’s possible we could have refined our process faster focusing on long tail keywords instead of the large head terms.
3. Change how we structure our on-page content
We worked closely with our writing team to update how we lay out content on our blog. We changed how we used H2s, H3s (we actually used them now!), lists, and so on to help make our content easier to read for both users and robots.
In most of the content where we’re trying to rank for a featured snippet, we have an H2 in the form of a question. Immediately after the H2, we try and answer that question. We’ve found this to be highly successful (see pictures later on in the post). I wish I could say that we learned this tactic on our first try, but it took several months before this dawned on us.
4. Measure, test, and repeat
The first blog post that we tried this out on was our “What is an HRIS” article. Overall, this post was a success, it ranked for the head term that we were going for (HRIS), but we didn’t win a featured snippet. We deemed it a slight failure and went back to work.
This is where the fun started.
Featured snippet successes
We discovered a featured snippet trigger that we could capitalize on — mainly by accident. What was it?
Really. That was it. Just by adding that to some of our content, we started to pick up featured snippets. We started to do it more and more, and we were winning more and more featured snippets! I believe it was this strategic HR example that clued us onto the “is” trigger.
So we kept it up.
What did we learn?
I want to preface this by saying that all of this is anecdotal evidence. We haven’t looked at several million URLs, run it through any fancy number-crunching, or had a statistician look at the data. These are just a few examples that we’ve noticed that, when repeated, have worked for us.
Blog/HR glossary – We found that it was easier for us to gain featured snippets from our blog or our glossary pages. It seemed like no matter what optimizations that we made on the product page, we weren’t able to make it happen.
Is – No, not the clown from the Stephen King novel. “Is” seemed to be the big trigger word for winning featured snippets. During our audit, we did find some examples of list featured snippets, but the majority were paragraphs and the trigger word was “is.”
Definitions – We saw that definitions of the head term we were trying to go for was usually what got the definition. Our on-page copy would have the H2 with the keyword (e.g. What is Employee Orientation?) and then the paragraph copy would answer that question.
Updating old posts – One surprising thing we learned is that when we went back to old posts and tried adding the “is” trigger word, we didn’t see a change — even if we added a good amount of new content to the page. We were only able to grab featured snippets with new content that we created. Also, when we updated large amounts of content on a few pages that had featured snippets, we lost them. We made sure to not touch the sections of the page that the snippet was pulling from, but we still lost the snippet (some have come back, but some are still gone).
A few final things to note:
First, while these examples are anecdotal, I think that they show some practices that anyone wanting to capture featured snippets can do.
Second, this was process was over a 12–18 month period and we’re still evolving what we think is the best way for us and our content team.
Third, we had a lot of failures with this. I showed you one example, but we’ve had many (short-form content, long-form content, glossary terms, blog posts, etc.) that didn’t work. We just kept measuring, testing, and optimizing.
Lastly, I need to give a shout out to our writing team. We massively disrupted their process with this and they have been phenomenal to work with (effective interdepartmental relationships are crucial for any SEO project).
Let me know what’s worked for you or if you have any questions by leaving a comment down below.
Note: On January 23, 2020 Google announced that featured snippets would no longer be listed twice on the first page. For more information, you can check out this thread from Google Search Liaison. This may change how valuable featured snippets are to companies and the amount of clicks a listing gets. Before you start to panic, remember it will be important to watch and measure how this affects your site before doing anything drastic. If you do decide to go nuclear and to remove your featured snippets from the results, check out this documentation.