Search Engine Marketing Strategies
360 Views
Add

Search Engine Marketing Strategies



Blog: https://sassycheetah.com/blog/f/search-engine-marketing-strategies
We’re discussing search engine marketing strategies, including organic search and paid search. We’re talking about the searcher’s intent and how to use Google’s See, Think, Do, Care framework. You’ll hear about how to take advantage of Rich Answers, Featured Snippets, Local Pack Results, Local Knowledge Graph Panel, organic search results and more.

Source. First Published on YouTube

Growth Hacking Articles

How to Make a Weekly Podcast: A Step-by-Step Guide
484 Views
Add

How to Make a Weekly Podcast: A Step-by-Step Guide




How to Make a Weekly Podcast: A Step-by-Step Guide









































This content was originally published on Source link, we are just re-sharing it.

All Growth Hacking Articles

Amazon Product Targeting for Sponsored Ads & This Week’s Digital Marketing News [PODCAST]
524 Views
Add

Amazon Product Targeting for Sponsored Ads & This Week’s Digital Marketing News [PODCAST]


On this week’s episode of Marketing O’Clock, hosts Jess Budde, Greg Finn, and Christine “Shep” Zirnheld talk about Amazon’s product targeting, the delayed rollout of Google Partners’ changes, and new Pinterest ecommerce features.

Plus, why the gas station is the best place to shop for perishables and how to turn proving you’re not a bot into a fun puzzle game.

This biggest news of the week:

Amazon’s new targeting option

The retailer now allows advertisers to run ads on product or category pages that are similar or complementary to the products they sell.

Google postpones rollout of new Partner requirements

Due to the uncertainty surrounding the global pandemic, Google announced they would not enforce the upcoming Partner Program changes until 2021.

New conversion options in Microsoft Advertising

The platform now allows advertisers to track include in conversions and view-through conversions, which already exist in Google Ads.

Pinterest allows users to filter by shoppable pins

The new feature makes it easy for people to find in-stock inventory of home decor and fashion products.

Featured snippets appearing below position one

The SEO community has seen featured snippets below the top spot over the past week.

Then, Michael Fleming shares an all-too-relatable Take of the Week:

We answer your burning digital marketing questions during our lightning round segment:

  • Who is surprisingly upset about Google’s ban on Coronavirus-related ads?
  • What is Facebook doing to help small businesses impacted by COVID-19?
  • When will Google Ads sunset the Adwords API V1?
  • Where will the next U.S. outbreak of COVID-19 occur? How Facebook is helping authorities prepare.
  • Why is Chrome delaying labels for SameSite Cookies?
  • How can you toggle between chart styles for Google Ads performance data?

If you enjoyed the show, head over to the Marketing O’Clock website to see the show notes and subscribe wherever you consume your podcasts!

Thank you to our sponsors!

  • Ahrefs – An all-in-one SEO toolset that gives you the tools you need to rank your website in Google and get tons of search traffic.
  • Opteo – Helps Google Ads managers automate time-consuming manual tasks so they can spend more time on high-level strategy and creative work.

Image Credits

Featured Image: Samantha Hanson, Cypress North





This content was originally published on Source link, we are just re-sharing it.

All Growth Hacking Articles

Goal Talk Podcast Episode 9: Everything You Need to Know About the Facebook Ads Auction
476 Views
Add

Goal Talk Podcast Episode 9: Everything You Need to Know About the Facebook Ads Auction


On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their businesses.

Last week, I sat down with one of WordStream’s executives to discuss employee potential, specifically how to identify and foster high-potential employees on your team. In the episode, WordStream’s Vice President of People Success Lucy Lemons team talked me through tips for empowering those employees as a manager as well as how to manage up as a high potential employee hungry for more. There are a lot of great management insights in this episode that are applicable to most! If you haven’t heard that episode yet, you can listen here.
 

This week’s topic: The Facebooks ads auction

A couple of weeks ago, we broke down how the Google Ads auction works, including how Google’s algorithm chooses which ad to show, how to best optimize, how budgets are spent, and which metrics are the most vital to track. This week, we tackle another extremely popular social media platform for advertisers, Facebook and Instagram.

For this episode, WordStream’s Manager of Paid Search Scott Mesite and I talk through how the Facebook ad auction works to better understand how best to set up campaigns, structure accounts, set budgets, and optimize your ads to be successful on the platform.

Throughout the episode, you’ll learn: 

  • Which factors determine whether your ads show for a user.
  • Some of the targeting options available for advertisers.
  • Which metrics are most important to track.
  • How Facebook determines how much money you’ll spend on a campaign.
  • The major differences between advertising on search versus advertising on social media.

We’ll cover all this and more. With this episode, we’re back into discussing more in-depth marketing tactics with this episode, so make sure to let us know if you have any follow-up questions or suggestions for more topics!

You can find this week’s episode on Apple Podcasts and Spotify, as well as your favorite podcast app. Also, don’t forget to watch new episodes on our YouTube channel, and follow the podcast’s Twitter account for episode releases, ask the hosts questions and join in on the conversation.

About the podcast

The Goal Talk podcast is all about giving small business owners and marketers the information they need to succeed. From advertising tactics that help you personalize your message for your customers to management styles that will help your employees perform at their full potential and feel satisfied in their role, we’re sharing valuable takeaways to help you and your business flourish by interviewing the experts and sharing their insights. Listen here.
 





This content was originally published on Source link, we are just re-sharing it.

All Growth Hacking Articles

Christine Zirnheld
566 Views
Add

LinkedIn’s New Ad Unit & This Week’s Digital Marketing News [PODCAST]


Social isolation can’t keep the Marketing O’Clock team from releasing a new episode!

We’re recording from our houses to bring you this week’s show.

Hosts Greg Finn, Jess Budde, and Mark Saltarelli deliver the digital marketing news the community is talking about this week:

LinkedIn Introduces Conversation Ads

The new format allows advertisers to engage with users in LinkedIn messages.

These choose your own adventure ads feel organic to the user and the messages are only sent when users are active on LinkedIn.

Google Webmaster Central Creates New Properties for Events

Added to developer documentation this week, the new schema will allow webmasters to share the current status of their event, whether its canceled, postponed, or virtual.

Snapchat Lens Web Builder

This completely free tool allows brands to create branded VR filters.

Facebook vows to help small businesses amid the COVID-19 Pandemic

COO Sheryl Sandberg announced that Facebook is investing $100 million to help small businesses in over 30 countries.

Then, we have a new segment called Good Vibes & Marketing Wins, where we highlight some success stories from the industry this week!

Then, we answer your digital marketing questions:

  • Who is partnering with the U.S. government to create a COVID-19 information site?
  • What major retailer is slashing its Google Ads budget?
  • When will Google enforce mandatory parallel tracking for video campaigns?
  • Where can you touch up your appearance for your Zoom video calls?
  • Why is Google telling advertisers to expect longer processing times for new ads?
  • How is COVID-19 impacting Google Ads results for different industries?

Plus, do we have the right look to be America’s Next Top TikTokers? Tune in to find out!

Visit the Marketing O’Clock site to learn more about today’s articles and subscribe!

Thank you to our sponsors!

  • Ahrefs – An all-in-one SEO toolset that gives you the tools you need to rank your website in Google and get tons of search traffic.
  • Opteo – Helps Google Ads managers automate time-consuming manual tasks so they can spend more time on high-level strategy and creative work.

Image Credits

Featured Image: Samantha Hanson, Cypress North





This content was originally published on Source link, we are just re-sharing it.

All Growth Hacking Articles

Goal Talk Podcast Episode 6: How to Find and Hire Top Talent
542 Views
Add

Goal Talk Podcast Episode 6: How to Find and Hire Top Talent


Each episode of this season of the Goal Talk podcast features an interview with a marketing or management expert on vital topics for digital marketing success, aimed around bringing small business owners and marketers the information they need to successfully grow their businesses.

Last week, we introduced the basics of advertising online and went into the main advertising platforms: Google, Facebook & Instagram, and Bing. We started by listing out some online advertising statistics, then dove into each platform to break down exactly how they can be used to help small businesses and marketers get the leads flowing in and achieve their growth goals. If you haven’t heard that episode yet, you can listen here.

This week’s topic: How to find and hire top talent

After you’ve mastered the fundamentals of online advertising platforms, you may find yourself in the position of needing to expand. Whether you’re looking for your first employee or continuing to build out your team, this week’s episode is sure to help you better navigate the process.

As you know, it’s so important to have the right people in your corner when working to build a thriving small business, and having the right information and tools at your disposal is pivotal. The good news is that a lot of people are excited about the prospect of helping a small business work towards growth and success. Making sure there is alignment in terms of working styles, needs and requirements of the role, day-to-day activities, and overall fit can be a challenge.

In this week’s episode with Nicole DeSisto, WordStream’s first-ever recruiter, who is now running our internal talent acquisition team. We cover what you need to consider when expanding your team, including:

  • When the time is right to expand and hire.
  • How to write a compelling job description.
  • Where to look for applicants.
  • How to conduct the interview process.
  • What you need to include in an offer letter.
  • How to handle compensation.

And more! This episode will set you up with a process and some tips for adding the next great member of your team. You can find this week’s episode on Apple Podcasts and Spotify, as well as your favorite podcast app. Also, don’t forget to watch new episodes on our YouTube channel, and follow the podcast’s Twitter account for episode releases, ask the hosts questions and join in on the conversation.

About the podcast

The Goal Talk podcast is all about giving small business owners and marketers the information they need to succeed. From advertising tactics that help you personalize your message for your customers to management styles that will help your employees perform at their full potential and feel satisfied in their role, we’re sharing valuable takeaways to help you and your business flourish by interviewing the experts and sharing their insights. Listen here.





This content was originally published on Source link, we are just re-sharing it.

All Growth Hacking Articles

Christine Zirnheld
653 Views
Add

New Conversion Actions in Google Ads & This Week’s Digital Marketing News [PODCAST]


On the latest episode of Marketing O’Clock, Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are talking presidential meme campaigns, Valentine’s Day faux pas, and the creepy ransom notes some publishers are receiving.

And yes, we’re still upset about the new Google Partners requirements.

New Conversion Actions in Google Ads

The more granular conversion actions allow advertisers to track “microconversions” for leads and sales separately from other conversions.

Shep tells you what the new conversion actions are and how to use them.

Facebook Introduces Hobbi from Facebook

Jess tells you about the new app that’s eerily similar to another popular social network.

Facebook Creator Studio App

The mobile version of Facebook’s Creator Studio launched this week. Creators will be able to upload and edit posts and get performance insights on-the-go.

Google Ads Continuous Audience Sharing

Manager accounts will be able to share audience lists between their sub-accounts.

This week’s take of the week comes to us Thea Neal, who’s calling out your clients (yes, yours!).

Then, we answer your digital marketing questions during our lightning round segment

  • Who is proposing a U.S. data protection agency?
  • What is the latest on the new Google Partners requirements?
  • When is it acceptable to retweet yourself?
  • Where can you get recommendations from Microsoft Advertising?
  • Why is Hitwise closing up shop?
  • How can you be notified when your Google My Business review is removed?

Like what you heard? Head over to the Marketing O’Clock site to subscribe!

Thank you to our sponsors!

  • Ahrefs – An all-in-one SEO toolset that gives you the tools you need to rank your website in Google and get tons of search traffic.
  • Opteo – Helps Google Ads managers automate time-consuming manual tasks so they can spend more time on high-level strategy and creative work.

Image Credits

Featured Image: Samantha Hanson, Cypress North





Source link

All Growth Hacking Articles

The new season of The Design Better Podcast premieres today!
476 Views
Add

The new season of The Design Better Podcast premieres today!


The Design Better Podcast returns for its fourth season… today with an episode featuring Nancy Douyon, the former international research lead at Uber. We think it’s a great episode to start the new season off because of her unique journey into technology and her thoughtful work around the need for more ethical and inclusive product design. Listen below (and subscribe so you never miss a new episode!):

While prepping for this season, two things have been made clear: More people understand design is an important part of running a great business and that business is increasingly complex. So we’ve made some slight improvements to our podcast: One, we’re going to be dropping new episodes weekly, which means you’ll get twice as much podcast. And two, we’re featuring people not only working in design, but those in engineering, business, and product. We’ll focus on taking a close look at how teams can work better together for greater impact.

Let’s take a look at how we got here: Over the past few years at Design Leadership Camp, we learned many insights that shaped our podcast slate. The first year, we heard leaders were focused on  getting design a seat at the table—how to explain what design is and the opportunities it holds for business. The next year, it was the realization that visibility is only a part of the battle. The next step was learning the language of business to get resources and really deliver on design’s potential. Last year was all about operationalizing. Since so many design teams grew so quickly in such a small amount of time, design leaders needed help to effectively scale their work and better align to the business needs.

This year, we basically heard that it’s time for design to grow up. In the past, we’ve tended to be navel-gazey about our craft and what we make, but now, teams are leveling up their design maturity and collaborating with so many more aspects of business. We need to open our eyes to what other teams make and how they think, too.

So we’re focusing the podcast to be a useful tool in this quest. We have great episodes in the works on this topic, like one with Stephen Deasy, head of engineering at Atlassian, about the differences between how designers and engineers think and opportunities for collaboration. There’s also an interview with Naveen Gavini on his journey from engineering leader to design leader at Pinterest and his learnings from scaling a team in hypergrowth. And we also speak to Natalya Shelburne of The New York Times about the unnecessary divide between designers and developers and what she learned in her own move from design to dev.

All of the episodes are great, but I think the one with Marty Cagan of the Silicon Valley Product Group is a standout. His grasp of product management and its role in the ecosystem is super powerful. He knows how to help designers work better with their product counterparts and vice versa, and how to get out of the spiral of calamity, chaos, and entropy.

As more design leaders have gotten a seat at the strategic table over the past few years, they’ve come to realize the importance of not just being design leaders, but being business leaders. There’s a lot of growing pains in this, and several of the interviews this season speak to it directly. Jehad Affoneh, Senior Director of Design at VMWare, talks about how he measures the impact of design, and how he aligns design goals with engineering goals. And Joanna Peña-Bickley, who heads up research and design for all the Alexa products, tells us how she speaks design in the language of business, and how she thinks about building a high-functioning team.

As design teams scale, DesignOps continues to be a hot topic. We chat with Kristin Wisnewski, VP of CIO Design at IBM, about how she built a DesignOps team that’s able to reach peak performance, and how she goes about clearing roadblocks for design in an agile environment.

There’s also a need to look outside the world of tech companies and large enterprises to get inspiration, and see how other types of organizations attack big challenges at scale—in this case, literal moonshots. This season, we talk to Steve Rader, NASA’s head of collaboration and innovation. He worked on multiple space missions and designed huge programs with multi-billion dollar budgets, and still had to work through many of the same issues we’re seeing other design leaders face today.

You can listen to the full podcast preview below:

It’s an exciting season, for sure, and we’re so grateful for your listening support. (In case you missed it, the podcast just celebrated its one millionth listen.) We’re looking forward to continuing on this journey together and, as always, feel free to tweet at us @InVisionApp or send an e-mail to [email protected]



Source link

All Growth Hacking Articles

Christine Zirnheld
572 Views
Add

Google’s New Partner Program Requirements Show No Love for Agencies & This Week’s News [PODCAST]


Join Jess Budde, Greg Finn, and Christine “Shep” Zirnheld for Marketing O’Clock. We’re breaking down these digital marketing news stories:

Google’s new Partner requirements

On this week’s episode of Rant O’Clock, Google is making Partners jump through hoops if they want to retain their badges.

Spend requirements doubled, new certifications are required, and Google will consider campaign optimization scores when determining Partner status.

Active advertisers on Pinterest doubled in 2019

Pinterest’s Q4 2019 performance data is here and it’s very impressive. They saw more users, more features, and more user adoption of those features, meaning more opportunity for advertisers.

Google search update was non-core

Danny Sullivan confirms there was an update to Google Search last week, but that it was a non-core update. Some members of the search community are still reeling from the aftereffects.

Microsoft Advertising has a new feature IF you want to customize text ads

Learn how to use Microsoft’s new IF function to customize your ads based on user device or audience.

Say goodbye to ISP and Network Service Provider data in Google Analytics

Google Analytics no longer supports ISP and Network Service Provider data dimensions. Jess tells you how this change will affect reports and filters in GA.

Then, In our take of the week segment, we’re hosting a take-off of fiery tweets about the new Google Partner requirements.

We’ll answer all these marketing questions during our lightning round segment:

  • Who found two handy new Google Merchant Center reports this week?
  • What Google Ads reports now include change history information?
  • When is IGTV monetization coming to Instagram?
  • Where should you go for Valentine’s Day dinner, according to Yelp showcase ads?
  • Why are some Google Posts being rejected?
  • How can you improve your local ranking on Google?

Plus, we play Margo Polo as we discuss a movie title change in the name of SEO.

Like what you heard? Head over to the Marketing O’Clock site to read today’s articles and subscribe.

Thank you to our sponsors!

  • Ahrefs – An all-in-one SEO toolset that gives you the tools you need to rank your website in Google and get tons of search traffic.
  • Opteo – Helps Google Ads managers automate time-consuming manual tasks so they can spend more time on high-level strategy and creative work.

Image Credits

Featured Image: Cypress North





Source link

All Growth Hacking Articles