Join Jim Johnson of Contractor Coach Pro and Joseph Hughes of Contractor Dynamics as they outline what a winning contractor marketing plan looks like.
– What is a marketing strategy?
– What’s more important – building brand or generating leads?
– Does the specific strategy depend on the size of the roofing or contracting company?
– What marketing activities should companies be doing at different sizes of growth?
– 3 things to consider when building a marketing plan
– The most effective social and digital advertising tactics today
– Unique tactics that will help you differentiate in your market
Plus, some excellent Q&A from this Live broadcast!
Watch an additional training video here: https://www.contractordynamics.com/training
Jim Johnson is Head Coach of ContractorCoachPro. He has gone into the back offices of over 1,000 different contractors, and got a first hand look into what they do well and what they don’t. ContractorCoachPro has a variety of programs to suit contractors at different stages of growth. The company is one of the most well-known coaching and consulting companies in the contracting industry.
Joe Hughes is the marketing director at Contractor Dynamics, the only marketing training company dedicated to the roofing industry. Contractor Dynamics helps roofing companies install social and digital marketing systems inside their businesses, so they can generate their own customers and recruit their own team members. We help our clients build their brand and own their market.
If you try to market your service based business just like any other business you’re going to be disappointed. Because service based businesses require a unique and very different approach to generating more leads, clients, and sales. That’s why in this video I’m going to be sharing 5 things you need to know if you want to have success marketing your service business.
2020 is here! Here are 4 things you need to focus on to market your restaurant and food business on social media in 2020.
HOW TO MARKET YOUR RESTAURANT ON SOCIAL MEDIA IN 2020
People have started to wake up when it comes to social media. Restaurant owners and small business owners who didn’t believe in social media because it didn’t bring immediate ROI are starting to understand that this channel is more about brand awareness than getting direct bums in seats. Even though it is a good thing that they have come to their senses, they are late to the game. Because all the channels are super saturated, posting a nice photo of your food isn’t enough anymore. Before you could get away with it.
Now you need to do things that cut through the noise and leverage key strategies and channels that will bring you a bucket load of awareness and potential customers. In regards to social media, that would be utilizing ads, obsessing about review sites like Yelp, Google reviews and Trip Advisor (yes they are social media too), influencer marketing, and building a community. These 4 things will be CRUCIAL if you want to kill it on social media for your restaurant or food business. Ignoring these would mean you’ll simply be part of the noise. Even if you solely focus on one, you’ll see the results.
So if you’re a restaurant owner or food and beverage brand owner, and are looking for restaurant marketing tips, restaurant marketing strategies, digital marketing for restaurants, instagram marketing for restaurants, how to run restaurant promotions, looking to add new tactics to your restaurant marketing plan, or how to start a restaurant, keep on watching!
ABOUT WILSON LEE:
I am an award-winning Top 30 Under 30 business strategist, digital marketer, and Brick and Mortar development expert helping business owners and entrepreneurs create explosive Food and Beverage businesses. My experience cultivating and operating multi-million dollar businesses such as founding and growing an international Dessert Chain (https://720sweets.com/) with locations from North America to Asia, I have discovered the key to achieving unattainable success. It is now my mission to share this knowledge with others who have solid business concepts but can’t seem to break through. If you’d like to learn more on how I can help you achieve the same results, then make sure to connect with me: https://wilsonklee.com/
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