Struggling to create content on LinkedIn?
Want to know what to post on LinkedIn?
Coming up with ideas on what topics to put in your content can be a tedious task.
You will ask yourself, “What other ideas can you come up with to improve the quality of your content?”
On this couch we have:
– Kerri Twigg, LinkedIn Top Voice (2018) and career coach
– Bobby Umar, a world-renowned speaker
– String, 3x LinkedIn Top Voice, and content creator
Here are brainstorming tactics and ideas:
– make sure to use topics that will help reinforce your positioning
– use Google, Quora to help find more ideas
– look back at your history and content, which do you more of?
Make sure to continually structure your content to be entertaining, engaging, and most importantly, RELEVANT to your audience. They will come back to watch/read more of your content when you become a trustworthy source.
The biggest advantage of LinkedIn is that it is frequented by many senior-level influencers, decision-makers, and thought leaders. If you want to grab the attention of top-level executives, then you should work on your LinkedIn marketing strategy.
The type of content you publish and the approach you use to distribute it on LinkedIn depends on your final objective. That is why it is crucial to outline your goals at the onset of your LinkedIn marketing strategy.
Typically, you may want to target one or more of the following goals:
Build brand awareness
Generate qualified leads
Strengthen brand reputation
Engage with your target audience
Sell your product or service
Understand Your Audience
Once you have a clear idea of your marketing goals, it is time to define your target audience. You can outline your audience That’s a prerequisite for developing a solid LinkedIn marketing strategy.
You can outline your audience on the basis of different parameters such as job title, geographic location, industry, etc.
Let’s say your goal is to sell an ebook on influencer marketing for brands. In this case, your target audience may consist of marketing professionals. They may have job titles such as “social media manager,” “social media executive,” etc.
Create a Captivating Company Page
Your LinkedIn Company Page is one of the biggest assets of your LinkedIn marketing strategy. It is one of the first interactions your target audience is going to have with your brand. As such, it should help them learn everything they want to know about your business. This includes your information about your products/services, employees, and headquarters etc.
Make sure you provide your company logo, website URL, industry, company size, and other details. Adding these details builds your company’s credibility and can indirectly help make your LinkedIn marketing strategy stronger.
In addition, you should craft an appropriate description that conveys crucial details about your company and your offerings.
You can add a cover image that resonates with your brand. A comprehensive and up-to-date Company Page strengthens your brand’s image by reinforcing your credibility and professionalism.
Analyze Competitors’ Company Pages
To amplify your LinkedIn marketing strategy, you need to know how you fare up against your competitors.
LinkedIn provides a feature called “Companies to track” that reveals a list of companies similar to yours. It also gives you access to a few key metrics. These include the total number of followers, follower growth, and social media engagement.
Evaluating these pages can help you understand how your own Company Page fares in comparison. You can identify what is working well for them and integrate those tactics into your own LinkedIn marketing strategy.
Utilize LinkedIn Analytics
A crucial aspect of your LinkedIn marketing strategy is to evaluate it on a regular basis. We have already discussed how your Company Page analytics can help you learn useful insights about your audience.
It can also help you analyze the performance of your updates. In order to do this, you have to know how the “Updates” section of your Company Page analytics works.
You get to see a table that reveals different parameters such as impressions, clicks, engagement, CTR etc. for each of your posts. This information can be used to find out the type of content that is receiving maximum engagement.
This will help you refine your LinkedIn marketing strategy and create content that is likely to receive more traction.
Thinking about using LinkedIn to generate leads for your business in 2020? There are 4 main things you need to know to make sure you take your lead generation to the next level going into the new year. Watch the LinkedIn marketing tutorial above to learn what the 4 best lead generation strategies are!
If you’ve not started using LinkedIn yet and you’re in the B2B space, here are a few reasons why you’re missing out BIG time:
1. Save time – Compared to traditional methods of cold outreach such as cold calling, cold video outreach, cold email etc… your LinkedIn connections are already WARM prospects, they want to know how you can provide value to their business – it’s what LinkedIn is built for!
2. More than 60 million LinkedIn users are in decision making positions. If you’re a marketing/ advertising agency owner, coach or consultant this is the prime location for you to pick up fresh leads.
3. Brand Awareness – Your LinkedIn profile is YOU, when you pick up the phone to cold call a business all they know about you is how you sound and the words you’re saying – why should they listen? Before you even engage with a prospect they know what you look like, what you do, who you help and how. They can scan through your profile, read your content and see that you’re an expert in what you do before you’ve even said “hello”.
If you want to learn more about LinkedIn and the ECCC method I mention in the video to 10X your response rates click on the link below:
Want to know what to post on LinkedIn?
Here are some easy LinkedIn and content marketing tips to help you build your brand
LinkedIn is a great marketing tool to promote yourself.
It’s also a great way to grow your personal brand on LinkedIn.
By building your personal brand online, you will create inbound and attract clients or business. I should know, I was able to grow from 0 to 30k followers in 2 years (I started my channel in late 2017).
Learn how to market yourself by doing this:
00:14 – How to build a personal brand on LinkedIn
01:10 – How to post and create content on LinkedIn
02:56 – How to create epic a ‘headliner’ on LinkedIn
(it’s your pitch line to attract relevant connections).
🍗 Who is String Nguyen
String is a 3x LinkedIn’s Top Voice, nominated Forbes Asia 30u30 and is the founder of The Trusted Voice, we help entrepreneurs, coaches and experts who struggle to market themselves by giving them a framework to build their personal brand.
LinkedIn CONTENT MARKETING Strategy for LinkedIn 2020
The key to finding the right clients on LinkedIn is to draw the right audience through your content. Today, I’m going to go over my favorite content marketing strategies, specifically what to post on LinkedIn for 2020 that will help you attract high paying clients that are targeted to your service industry. If you post these 3 types of content on LinkedIn, you will draw the audience that you want to work with. My key strategies and tips for creating post on LinkedIn will help you position yourself as the expert and ultimately start converting at a higher rate. So let’s get started!
Welcome to the Girl in Momentum Show, I’m Adora, a full-time entrepreneur, and marketing consultant. I run an online marketing and coaching business where I teach entrepreneurs how to stand out online, create unique strategies for individual success and grow in their personal lives. My experience includes working with companies like Staples and Bank of New York on Wall Street all the way to local businesses. My goal is to help entrepreneurs feel inspired to take action and live the life of freedom and prosperity they desire. Here we will discuss different techniques, set goals for our business, and talk with several businesswomen about their journey. So let’s keep up the momentum together!
NOTE: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thank you for your support!
Exemplary Marketing offers LinkedIn marketing services, which include account management and monitoring, content creation, audience expansion, and regular reporting. We will help your company leverage your LinkedIn presence so that it’s not just a platform for making business connections, but an effective venue for growing and advertising your business with impressive results.
LinkedIn Marketing Strategy
Exemplary Marketing will assess your business, your goals, and your target market in order to create a custom LinkedIn marketing strategy for your company. The strategy will include attracting your target audience, creating a content plan, and developing your LinkedIn presence overall.
LinkedIn Content Creation
Our LinkedIn experts are tasked with creating all content and publishing these to your LinkedIn business page. We will also be preparing content calendars for your evaluation.
LinkedIn Page Growth
Exemplary Marketing’s LinkedIn marketing service covers growing an audience around your LinkedIn business page. To facilitate consistent growth, we will be working with organic as well as sponsored posts targeted to your intended market.
LinkedIn Marketing Reporting
Exemplary Marketing will monitor your account analytics 24/7. Insights may be accessed by logging on to our proprietary software program. We will also be providing a comprehensive monthly report on the performance of your LinkedIn marketing campaigns.
address 8709 Margaret lane Tinley park Illinois 60487
Contact : 7084076827
Join our marketing experts to learn how you can up level your LinkedIn ad campaign strategy. We’ll dive into our LinkedIn Marketing Solutions product roadmap, then cover trending strategies for your overall campaigns, ad formats, and targeting. This class is ideal for those already familiar with LinkedIn ads looking to take their campaigns to the next level.
Are you looking for LinkedIn marketing? Or to get more clients from LinkedIn? Maybe you want to use LinkedIn lead generation strategies to grow your sales revenue?
Here are my 7 steps to growing your LinkedIn profile and using LinkedIn to generate leads in 2020.
5:45 – Nathanial Bibby on stage
6:37 – Interview with Grant Cardone
8:40 – 7 steps to LinkedIn influence
10:15 – Developing your LinkedIn strategy
11:30 – Mere-exposure effect
12:35 – Focused vs unfocused
14:22 – How to get attention on LinkedIn
17:40 – Huge LinkedIn mistakes
20:10 – Context and adding value
22:57 – Social media and brain science
Subscribe now for more social media and LinkedIn marketing videos every few days:
Nathanial Bibby is a LinkedIn marketing specialist and is ranked the number one LinkedIn expert and marketer in the Asia Pacific region. Nathanial is the host of #LinkedInHeroes which interviews guests like Grant Cardone, Jack Delosa, Steph Rice, Kerwin Rae and Dr John Demartini to name a few.
Nathanial Bibby was acknowledged at the Social Media Marketing Awards 2019 for Best Use of LinkedIn. Judges included executives from LinkedIn, Facebook, Spotify, Google, YouTube and Snapchat.
“Lead Fighter” — That’s the title Anik Singal gives himself as a high-energy, trailblazing Entrepreneur.
Anik got his start in the online scene back in 2003 from his college dorm room.
Ever since then he’s gone on to build 6 successful companies, launched 22 top brands, generated over $250 Million in sales, and taught over 250,000 students worldwide – how to start, grow, and scale a successful online business.
As the founder of Lurn, Inc.,
Anik Singal’s passion is in creating dynamic online classroom environments that teach people how to enhance their business, financial, and personal lives.
Anik Singal has become a go-to authority in the areas of…
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