What is Digital Marketing in Telugu | Learn Digital Marketing 2020
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What is Digital Marketing in Telugu | Learn Digital Marketing 2020



Hello Viewers,

In this video, I explained about What is Digital Marketing | Why Digital Marketing? I hope, you guys were satisfied with the video.

Here the link of the detailed article please check out : https://www.freedigitalmarketingindia.xyz/2019/11/what-is-digital-marketing-why-digital.html

If you are satisfied with the video, Hit the like & share the information (Video) to your friends. To get my videos without missing on your mobile, Please SUBSCRIBE to my channel.

I hope that You guys can support me to develop my channel.

Cheers,
Jashwanth Reddy.

Copyright Disclaimer:
“All the content in this video belongs to Jashwanth’s Tech. This video was uploaded with a Standard YouTube Licence. You are not permitted to re-upload the video again.”

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Data Analyst Skills to Learn in 2020
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Data Analyst Skills to Learn in 2020



DATA ANALYST SKILLS TO LEARN IN 2020 // Data defines the current business environment. Whether you’re a data analyst or simply want to get better at using the mass amounts of data that are becoming central to most careers, I’ll tell you the top data analyst skills to learn in 2020.

I’ve put this list together after over 15 years of working as an analyst and hiring analysts. These skills are what stand out in the best analysts.

Wondering how to become a data analyst? The skills we’ll look at are foundational for anyone who wants to work as a data analyst.

__________

► HOW TO BECOME A DATA ANALYST. Get the eBook that lays out the skills you need, how to build them, and launch your career as a data analyst:
http://bit.ly/TCFDataAnalyst

► RESUMES. Build a great resume that puts you at the top of the candidate list. Designed to be straight-forward and highly effective:
http://bit.ly/TCFPerfectResume

► COACHING. Want to build a career in analytics? Get personalized coaching with me. Check out the details:
http://bit.ly/TCFCoaching

► FREE CAREER QUIZ. What’s the best analytics career path for you based on your background, skills, and interests? Take the quiz!
http://bit.ly/TCFCareerQuiz
__________

ANALYTICS RESOURCES:

DataCamp
http://bit.ly/TCFDataCamp

Coursera
http://bit.ly/TCFCoursera

edx
http://tidd.ly/fa30fe60

Analytics setup
https://youtu.be/CBj_ClIDPrc
__________

CONNECT WITH ME:
Website: https://thecareerforce.com
Linked In: https://www.linkedin.com/company/the-career-force/
Facebook: https://www.facebook.com/TheCareerForce
Instagram: http://instagram.com/thecareerforce

NOTE: This description contains affiliate links meant to help you find valuable resources. This channel may earn minimal commissions if you use these links, but you are under no obligation to use them.

https://youtu.be/6MsXvntmu0Q
#dataanalyst #datascience

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How to learn data analyst skills for free | How to become a data analyst
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How to learn data analyst skills for free | How to become a data analyst



In this video we will talk about how you can become a data analyst by acquiring necessary skills using free online resources. Data analyst and data scientist are two lucarative roles in the field of data science. Data analysts draw insights from data using excel, SQL, BI tools (tableau, power BI, Qlik), Python, SAS etc. All the resources mentioned below are free and you can learn these skills on your own by following these resources.
#DataAnalystSkills #DataScientist #DataAnalyst

Presentation link: https://drive.google.com/file/d/10D2fjSBdGQBafo7UdvoZAzg8tIYKhnTv/view?usp=sharing

Excel:
https://www.edx.org/course/introduction-to-data-analysis-using-excel-2
https://chandoo.org/

SQL:
https://www.khanacademy.org/computing/computer-programming/sql
https://www.youtube.com/playlist?list=PL08903FB7ACA1C2FB (first 12, kudvenkat)

Python:
https://www.youtube.com/playlist?list=PLeo1K3hjS3usILfyvQlvUBokXkHPSve6S (first 19)

SAS:
https://www.youtube.com/watch?v=-31TLJt1ZPw

R:
https://www.edx.org/course/data-science-r-basics
https://www.edx.org/course/introduction-to-r-for-data-science-2

Statistics:
https://www.khanacademy.org/math/statistics-probability

Tableau:
https://www.youtube.com/playlist?list=PLyD1XCIRA3gQmN73dHwQWr4R08ABZFMtZ
https://www.youtube.com/playlist?list=PL6_D9USWkG1C4raCOTlTf_oq4XnNNNtm9

Power BI:
https://www.edx.org/course/analyzing-and-visualizing-data-with-power-bi-2 (microsoft free course)

Story Telling:
https://www.edx.org/course/analytics-storytelling-for-impact-2 (This one uses power BI)

Pandas:
https://www.youtube.com/playlist?list=PLeo1K3hjS3uuASpe-1LjfG5f14Bnozjwy (first 10)

Matplotlib:
https://www.youtube.com/playlist?list=PLeo1K3hjS3uu4Lr8_kro2AqaO6CFYgKOl

Other Useful Resources:
Learn coding for beginners: https://www.youtube.com/watch?v=CptrlyD0LJ8
Tips to improve programming skills: https://youtu.be/HT76DdBCIfU

Books:
Statistics: Think Stats Book: http://greenteapress.com/thinkstats2/thinkstats2.pdf
Python: Automate boring stuff with python: https://automatetheboringstuff.com/
Python data science handbook: https://jakevdp.github.io/PythonDataScienceHandbook/

Website: http://codebasicshub.com/
Facebook: https://www.facebook.com/codebasicshub
Twitter: https://twitter.com/codebasicshub
Patreon: https://www.patreon.com/codebasics

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Learn Complete Digital Marketing 2020 Advanced
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Learn Complete Digital Marketing 2020 Advanced



Enroll Now : https://shrt.guruskool.in/digital-m-999
What you’ll Learn:
1. SEO
2. SEM
3. SMM
4. SMO
5. Basic Website Designing
6. Affiliate Marketing
7. Freelancing
And More …
Total 14 Modules
Enroll Now : https://shrt.guruskool.in/digital-m-999

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#1 SEO Course - 2020 | Introduction to SEO | Basics & History of SEO | Learn SEO in Hindi |
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#1 SEO Course – 2020 | Introduction to SEO | Basics & History of SEO | Learn SEO in Hindi |



Master Google Ads : http://bit.ly/2020GoogleAds
Master Complete FB ads : http://bit.ly/38TLBhi
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n this video, We are explaining about SEO Course – 2020 | Introduction to SEO | Basics & History of SEO | Learn SEO in Hindi.

Please do watch the complete video for in-depth information.
Link to our “English Youtube Channel” : https://bit.ly/2M3oYOs

WsCubeTech – Digital Marketing Agency & Institute.

✔ We can help you to create a Digital Marketing plan to take your business to new heights.
✔ Offering Job Oriented Most Latest, Updated and advanced Digital Marketing Courses with Practical, Hands-on Live Projects Training & Exposure.
For More information : Call us at : +91- 92696-98122 , 8561089567

Or visit at : https://www.wscubetech.com/

There is a complete playlist of Digital Marketing Interview Tips & Tricks available –
https://www.youtube.com/playlist?list=PLjVLYmrlmjGdqW94JhlxY7mFJDcuFu5

There is a complete playlist of Facebook Ads available –
Link: https://www.youtube.com/playlist?list=PLjVLYmrlmjGfy_q8_BLTxHfFAzEId3fVn

There is complete playlist of Twitter Ads available.
Link : https://www.youtube.com/playlist?list=PLjVLYmrlmjGdSl7Z4me044-x_KfgyRpkU

Please don’t Forget to Like, Share & Subscribe

►Subscribe: http://bit.ly/wscubechannel
► Facebook : https://www.facebook.com/wsubetech.india
► Twitter : https://twitter.com/wscube
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► LinkedIn : https://www.linkedin.com/company/wscube-tech/
► Youtube : https://www.youtube.com/c/wscubetechjodhpur
► Website: http://wscubetech.com

————————————–| Thanks |—————————
#DigitalMarketing #SEOTutorial #SEOCourse2020

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PINTEREST SEO 2020 | Learn about how the  Pinterest SEO Algorithm is evolving into 2020 and beyond
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PINTEREST SEO 2020 | Learn about how the Pinterest SEO Algorithm is evolving into 2020 and beyond



This video is a walkthrough of how we believe the Pinterest SEO algorithm is evolving in 2020 and how you can make your Pins perform better. Included is a Pinterest OCR demonstration.

✅ Let’s connect:
🔴 Subscribe to the channel at
https://www.youtube.com/channel/UCaBA

Twitter – @bmarketinginfo
Instagram online_brilliant_marketing

Free SEO Cheatsheet and Link to Cracking the Pinterest Code Courses. https://www.brilliantmarketing.info

Copywriting secrets playlist https://www.youtube.com/playlist?list=PLZ_kRFr9qFEP_VFEA8NimWLM2v0QOKzbp

** All video and audio content created by Brilliant Marketing and or used with permission from the creator.

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Do we really need to learn & apply everything in Digital Marketing for 2020?
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Do we really need to learn & apply everything in Digital Marketing for 2020?



Do we really need to learn & apply everything in Digital Marketing for 2020?
https://youtu.be/xJpLIHS-j_o

Digital Pratik is an awesome happy worker.

A 3 times proud college dropout from final year of engineering college who started with his first ever call center job as an undergraduate in 2010 for just 9700 per month!

After working happily & hard achieved the position of customer service head for one of the call centers for UK process.

Meanwhile, as a side hustle was learning & applying seo, YouTube seo, blogging, email marketing, WordPress, Facebook, Snapchat, Instagram etc !!!

Got my first ever digital marketing job as a digital marketing executive by end of 2014… It was 17000 per mo take away salary.

In 2015, got my digital marketing trainer job & got awarded as the awesome trainer by the working professionals themselves!

Meanwhile was putting out free content on youtube, Instagram, Facebook, Linkedin, Snapchat, blog, Quora, Pinterest, Social bookmarking websites etc & building my brand & managing freelancing projects too!

Started consuming Garyvee in 2015!

Left that job & Came back for my parents again in 2016 & thought of doing the client work full time! Made a lot more than that previous job but couldn’t manage my quality & i took that L on me. 100% accountability.

Till this point in time, there was no Digital Pratik!

It was always Pratiksinh Chudasama or lovepratiksinh or iphonepreneur or pratiksinhisawesome & all such kinda fancy entrepreneurial terms at times which made me feel guilty at times when i was alone. Coz, i was not 100% giving away my content for free. I was always expecting from my audience!

Now I was almost 27 years old. No job. Not able to manage client work. Was in financial crisis again! Had to take care of my parents. And always listening to Garyvee! So took a step back & started looking for a digital marketing job again!

Got an opportunity as the Product Manager for an institute in Delhi & again gave my best & again started my personal work as a side hustle & this time I got my domain digitalpratik & changed all my plarforms handles to digitalpratik & this time I had a totally different mindset & capabilities!

Finally in July 2018: left my position as the Product Manager & went all in for Digital Pratik !!!

And here I am in 2019 as a bluetick verified valuable digital marketer on Instagram & Facebook !!!

About me & My work in the form of a few important links:

Host of #1 Podcast on Apple Podcast & Spotify for the term “digital marketing”

1.) Digital Pratik is India’s A listed Digital experts under 35, which is a big achievement: https://www.ibtimes.co.in/digital-marketing-not-easy-thing-today-too-much-competition-market-digital-pratik-799706

2.) https://digitalpratik.com/about is my story

3.) Verified Instagram: https://instagram.com/digitalpratik where i am treated as a popular social media content creator.

4.) My daily podcast show which is available on 10+ platforms: https://digitalpratikshow.com & #1 in Apple Podcast & Spotify for Digital Marketing

5.) Verified Facebook: Visit this link: https://digitalpratik.com/bot & it will open up in your Facebook Messenger.

6.) Verified TikTok: https://tiktok.com/@digitalpratik

7.) Professional talks on Linkedin: https://www.linkedin.com/in/digitalpratik

8.) https://www.onlinemillionairesummit.in/home where i am one of the speakers for Personal Branding & closing high ticket clients.

9.) 50+ million views on my Giphy account https://giphy.com/digitalpratik

10.) Gujju Digital Pratik on YouTube: https://www.youtube.com/channel/UC0ilmdKg1QyEkpB-Qw3KD7A?sub_confirmation=1

11.) Gujju Digital Pratik on TikTok: https://tiktok.com/@gujjudigitalpratik

12.) Gujju Digital Pratik on Instagram: https://instagram.com/digitalpratik

13.) Micro blogging on Twitter: https://twitter.com/digitalpratik

14.) At times Snapping on: https://snapchat.com/add/digitalpratik

15.) 83 Minutes of Advice For People Building Personal Brand in 2020 – TimesPro India Keynote [Nov 2019]: https://youtu.be/234nXDoQnyY

Do we really need to learn & apply everything in Digital Marketing for 2020?

https://youtu.be/xJpLIHS-j_o

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Top 5 Digital Marketing Trends for 2020 | Future Skills You MUST Learn Now!
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Top 5 Digital Marketing Trends for 2020 | Future Skills You MUST Learn Now!



🔔 Click the notification bell when you subscribe to get active in my community. 🔔

✅ Visionary Sales MindShift Training Program: Learn EXACTLY how to turn you dream into a 6-figure generating business. 👉 https://www.jaronlukas.com/visionary-course
25% OFF WITH CODE VISIONARY

📖 Get my FREE book ‘The Secret To Visualization’ – https://www.jaronlukas.com/visionary-shortbook

🔔 Subscribe for more free business tips: https://www.youtube.com/borntobank?sub_confirmation=1

✅ For business inquiries contact me at [email protected]

🚀 Let’s connect:

Website – https://www.jaronlukas.com/
Twitter – @jaronlukas
Instagram – @jaronlukas

📺 Other great 2020 digital marketing videos to watch (click links):
Nick Nimmin (Get YOUR Videos Suggested More On YouTube) – https://youtu.be/JXp5Ni45NFY
Thor Aarsand (Powerlikes 2.0 Strategy) – https://youtu.be/EQhBb2h5HhY
Eric Siu – https://youtu.be/BwuN_LisZOY
Neil Patei – https://youtu.be/bGQG_-OG6fs
Growth Tribe – https://youtu.be/8i1tfrEx9R0
Jordan Platten – https://youtu.be/JfTvj_Ns9dE

💡 About This Video:

What are the next trends for digital marketing? In this video, Jaron Lukas reveals powerful growth hacks for 2020 and new marketing strategies to help you dominate the future of marketing. Not surprising, voice search and influencer marketing are still on the rise, and developing a content marketing strategy that includes these lvideo marketing tactics is sure to help you build a powerful marketing plan in 2020. These are the top 5 trends to start implementing now! If you develop these skills, you will remain ahead of the competition in the digital marketing landscape.

Jaron Lukasiewicz is the CEO of Influential Capital, a serial entrepreneur and leading adviser to startup company management teams. Jaron founded one of the world’s first digital currency exchanges in 2012 (acquired in 2016) after a career in investment banking and private equity. He has been featured in The Wall Street Journal, The Financial Times, Bloomberg, CNBC, TechCrunch and other media publications.

📺 Other great sales videos to check out (click links):
Valuetainment: https://youtu.be/OF0q8y9R__Y
Alex Becker: https://youtu.be/Upu5VdT56jc
Dan Lok: https://youtu.be/1eZpasYkrSE

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The important lessons every designer should learn from the Iowa Caucuses
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The important lessons every designer should learn from the Iowa Caucuses


After historically running the Iowa Caucuses reporting via paper score sheets, the Democratic Party tried a different approach earlier this week: A new vendor-made app designed to reduce the time it takes to announce results from the nearly 1,700 precincts. And this digital disruption would have speeded up the process, had the app not been fraught with coding, connectivity, and usability issues. While currently gaining new national attention, these issues aren’t anything new to those in the tech world. But this moment in the political zeitgeist offers a great opportunity for designers to reflect on how the everyday issues they face can create chaos on a national scale.

InVision’s Aarron Walter, VP of Design Education, and Liz Steelman, editor of Inside Design, spoke with Dana Chisnell, an expert with over 20 years of experience in election and civic engagement design, about what went wrong in Iowa and what we can learn from the situation.

A bit more about Dana: In 2013, she cofounded the Center for Civic Design and from 2014 to 2016, she worked as a “generalist problem solver” in the Obama White House. In 2019, Apolitical named her one of the world’s most influential people in digital government. Earlier this month, Dana joined the National Conference on Citizenship (NCOC), a 75-year-old, federally-chartered non-profit started by Eisenhower and Truman to harness patriotism after the end of World War Two. She’s partnering on a new incubator focused on bringing user-centered design back into policy-making processes and promote civic engagement in a time when democracy needs strengthening.


Aarron Walter: I gotta say, as a person born and raised in Iowa, this makes my stomach churn. What happened Monday night and what’s your general perspective?

Dana Chisnell: Both of the major political parties held caucuses: An in-person meetup to show which delegates the party prefers in the presidential campaign. The Iowa Caucuses are run by the political parties, which is unlike other elections we’re familiar with. Republicans also had a caucus, but nobody’s talking about that. The Democrats had the one that turned into the dumpster fire.

The Democratic National Committee had decided six months ago that they wanted to make some changes to the approaches they’d been using. They hired a vendor to make an app to make it faster to count the results, so they could announce them more quickly. Normally, precinct captains fill out score sheets on paper and then they call in those numbers. There are [nearly 1,700] precincts—that seems like kind of a lot. This is always a problem in elections and it’s going to continue to be a problem in elections. [The DNC] for whatever reason decided that was not an efficient way to do it. You could imagine a world in which everybody sending in their results through an app could speed things up if the backend works well, if connectivity works well everywhere, and the usability is also in place. Iowa was the first place to try some of these changes, and turns out, none of those things actually worked.

AW: It’s my understanding that what happened was a mix of usability issues and dodgy connections, but also a lack of testing in the real conditions that it would be used.

DC: And there are ways to simulate that. Large development teams in both private and public sector organizations have been doing this for a while. There’s a role called system reliability engineer, that is their job to do that stuff. The evidence would suggest that had not taken place.

AW: Do you have any insights on the usability shortcomings and what happened?

DC: It’s hard to know if users having difficulty downloading and then logging into the app were true usability problems. While reliability and response time is part of the experience, I don’t know if you could take apart the interaction design as a specific element. One thing that is driving me nuts in the coverage is that reporters point out a lot of the precinct captains are older people. I am very close to being in that category, and and I just want to say for the record: A bunch of us designed the internet. Any user issues aren’t because there are older users, it is because it is not designed inclusively and excessively enough.

AW: My mother and father have been precinct captains multiple times, and I’m pretty sure my dad was last night. I learned DOS from those people.

DC: Right! That’s what I’m saying. I’ve only seen a little bit of the UI. It looks like standard iOS stuff that implemented typical interaction design conventions. But a thing that we know is problematic in all kinds of apps is on-boarding and app authentication. Imagine that you’re in a room: Let’s say it’s a middle school gym. It’s eight o’clock on caucus night, and you’re supposed to be reporting the numbers. For whatever reason, you haven’t had time to download the app and get started. But you’re out in some rural place where there’s not much in the way of cell signal. There might not be WiFi in the middle school gym for whatever reason. And if there was, if you probably need a password to get onto it as a student or as faculty, but you don’t have it because you’re neither of those things. Now, you are dealing with the cognitive load of all those stressors. I can only imagine that you’re just going to give up because the important thing is to capture the numbers from the caucus. You’re going to find the paper worksheet, and the phone number, and fill out the paperwork sheet and try to call it the results.

Liz Steelman: From reading the coverage, it seems that the app was designed for a user, but not the users in mind.

DC: That seems like a reasonable take away from this. It’s not clear that there was any usability testing done. And while you might start with best practices (e.g. conventional interaction design, maybe a borrowed design system from the field), there is nothing like observing people interacting with it to learn whether it’s going to work in real life.

AW: I know you’ve done a lot of work on election design. Are there core principles that might have helped design a better system?

DC: Again, it’s not clear what happened, but as Liz was saying, it seems like it was designed for a user, but maybe not for the user. I don’t know how much the team knew about how caucuses worked. As far as election design goes, caucuses are rare and unusual. Some of the principles that apply when you go to a polling place and you get a paper artifact that you then put a mark on and then put into a box, really don’t apply to a caucus situation. But there are classic things about visual and document design that are important and have proved to work well for all kinds of users in all kinds of situations for decades. Simple things like “use mix case,” “align everything on the left, not in the center,” “make sure the targets for interaction are clear and easy to hit,” “make sure they’re good enough contrast between the type and the background,” “use the thing in whatever lighting conditions there’s going to be.” Anybody who’s reading this would probably say the same thing.

To their credit, most government, local, and state-elected officials work really hard at delivering a great voter experience. They actually see security as their number one job and understand that if it’s not usable by all the people, it’s not secure. They pay a lot of attention to training poll workers, for example, to make sure that they not only care about the custody of the ballot, but they also care about conveying a good election and interacting with voters. One of the great things about elections is that they’re naturally iterative and they’re most of us don’t really notice, but that the election officials work on all the time. For example, the presidential primaries that start in March (most of them are on March 3), election officials started last November to update their poll worker training and their websites with the presidential primary-specific processes. They built-in evaluations of issues they saw in their November elections to make improvements for March in all different ways, from vote by mail envelopes, inserts to ballot design itself, and what the processes are like in polling places and in the election offices.

LS: Do you think there was a miscommunication around expectations—not only where technology is, but how it can be implemented?

DC: I don’t know what the catalyst was for this company making this particular app, but I’ve heard the general atmosphere in Democratic political campaigns is that they have terrible tools that don’t last from one campaign to the next. There is a lot of interest in creating products that prove that digital can do a better job than what already exists. You probably saw from the media coverage that Iowa had used an app from Microsoft that didn’t work either. It’s not clear what problem was trying to be solved here. If the problem really was that they wanted to report the results quicker, it is not clear that the method they chose was actually faster than [almost 1,700] people calling in to phone lines and having the tally board at HQ. There are times when digital is not the answer.

But outside the campaign world, my experience has been that when things like this happen, it’s not because there’s bad intention or bad ideas. It’s usually because there is the combination of insurmountable constraints and leadership or stakeholders who aren’t given a clear status about what’s actually happening. Anything else I would say about this would be pure speculation, but I believe that the team that made this tried to do their absolute best with what they had to work with. My understanding is that the vendor had only about two months to make this thing and launch it—crazy. I feel bad for some of the folks who might have designed the front end or were responsible for network resiliency and reliability. They did not sign up for the kind of coverage that happened. I’m just going to guess that they didn’t want to release the thing on the schedule they had either. I’m going to assume the best intentions on everybody’s part.

LS: Do you feel like when small start ups bite off more than they can chew, it sets back the larger public trust in technology or makes it harder for companies to have an opportunity to build a more perfect system in the future?

DC: There’s this mystique around, “We can have a hack-a-thon and we’ll make a thing over a weekend and it’ll work and it’ll be great.” That is a sketch from my point of view. I don’t know if that’s what they did, and I don’t know anything about their internal process, but it feels like they shortcut a lot of the process. I don’t know what their inputs were: Did they just get business requirements and data flow diagrams, or have they been active observers of this process before? That would have gone a long way and made a big difference. If they had started maybe six months ago, when the DNC decided this, it might have been enough time for discovery work, user research, and even a mock caucus. That would have given them the opportunity to rehearse, role play, and experimentally train—not all, but some—precinct captains.

One of the things I don’t think we talk about enough is this “Move fast and break things” attitude. I think we need to slow down a little bit and actually go through the steps. There’s this misunderstanding of design as kind of a “one size fits all.” If I’m designing a paper airplane, I could do that really fast with a little bit of testing and get great results. But if the stakes are higher and it’s a passenger airplane, I probably need to slow down and double check even triple check to make sure that I’m following the process really well because I can’t afford to have major mistakes. We see in the high stakes situations when you don’t do all the testing that you need to do, that people die. As far as I know in this country, people have not died because of [tabulating] election results in this country, but they do in other countries. I don’t want that ever to happen here.

LS: A lot of the time, the technology works, but it’s underutilized because users don’t trust it. In this case, there were reports that people chose not to use the app at all.

DC: A bunch of them learned about [the app] the day before. This is not a simple straightforward process that they take on. Being a precinct captain and running the caucus in your middle school gym is a big job. If I found out about a new app the day before, I’m going to say, “No, thank you. I will go analog.”

We’re in a political atmosphere where a lot of people are talking about how you shouldn’t trust anything digital in elections. That we should all have hand-marked paper ballots and they should all be hand-counted. That is just a non-starter for a lot of reasons. First, let’s take a large jurisdiction like Los Angeles County that has 5 million registered voters. They’re not going to have 100% turnout, but even if they have 60% turnout, that’s still a lot. They’re not going to hand count because nobody will stand for that and it’s not accurate. There’s a bunch of science around hand counting, how it’s not accurate. It’s not practical. Local election offices do a lot of work to secure their systems. When you have a completely manual process, this cuts out a lot of people. It’s not inclusive and universally-accessible. Nobody who is talking about paper ballots has a good answer for that.

LS: Do you have any recommendations for the individual designer or design leader looking to build markers of trust in their designs when building the next voting app?

DC: Everybody’s doing this after the 2016 election. At the Center for Civic Design, we got probably 100 queries from people saying, “The system is broken, and I’m going to fix it. Let me show you my app!”

But most of them were approaching problems that the person wanted to fix for themselves, not actual electoral issues. They’re great for student council or the neighborhood association. They might even work for a caucus, but they’re not going to scale very well to a larger general election.

If you’re a designer who wants to get involved in election design and you’re frustrated by what’s happening: Work the polls on Election Day (if you work in a state that isn’t all vote-by-mail, which four states are now). You’ll meet all kinds of people, learn about how elections work from the inside—what some of the constraints and considerations are. You’ll learn about what operations are like, at least for that small window of time. There’s a lot that happens upstream and downstream of Election Day, but working polls is a great bit of civic duty that you can use as field research.

This interview has been edited and condensed for length and clarity. 



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All Growth Hacking Articles

3 UX Lessons to Learn from Netflix
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3 UX Lessons to Learn from Netflix


There’s a reason consumers are drawn to streaming video services like Netflix, Hulu, and HBO Go. And it’s not just the fact that the combined cost of these services is often cheaper than many cable packages.

If we look at this from a design perspective, there’s definitely something about the way the user experiences are designed that makes them more attractive than other movie or TV viewing options. Especially Netflix.

Today, I want to put the spotlight on Netflix and give you 3 lessons you can take away from the platform’s design and features.

 

1. Make Onboarding Painless

Obviously, Netflix is a household name, so it doesn’t need to mince words on its website.

Netflix UX Lessons - Make Onboarding Painless

While you won’t be able to get away with a navigation-less website, what you can do to emulate the Netflix UX is to deliver just as brief and benefits-driven of a message above-the-fold.

Unlimited movies, TV shows, and more. Watch anywhere. Cancel anytime.

It perfectly sums up what users get while also taking the risk and fear out of it with “Cancel anytime.” Can you do the same? Totally.

While you’re at it, build a shortcut to the conversion point (e.g. newsletter subscription, SaaS purchase, schedule an appointment, etc.) in the same banner. Most of your visitors will need some time to educate themselves, but this will at least shorten the signup process for those who are ready to take action.

When that happens, make sure your conversion funnel is streamlined, too.

Netflix 3 Steps

In the first step of Netflix’s signup process, it lets customers know how many steps there are while reiterating the benefits. The interface is distraction-free and easy to follow.

Netflix Plans

Next, users see plan options. Again, the UI is simple and easy to follow. The table comparing the features and value of each plan is a nice touch, too.

Netflix Pay

The final step is just as minimally designed. With a clean and clear interface, and a benefits-driven message, there’s no reason a user should have any problems getting through this process nor should they have any doubts along the way.

 

2. Use Your Data to Create a More Personal UX

Every year, it seems like we have a new law that sends web designers and business owners scrambling to strengthen their website privacy and security policies. And while it might feel like we’re losing control over all that big data we’ve gained access to in recent years, that’s not really the case.

What’s happening is that consumers want businesses to more carefully protect their data. Plain and simple.

There’s nothing in these laws that’s telling us to stop collecting user data. If that happened, I think consumers would be just as outraged. Personalization is one of those things consumers actually look for in the user experience — and the better a website can deliver on it, the more loyal they’ll be as customers.

As far as being responsible with user data, that’s up to you and your clients to manage. As for using the data you’re given, Netflix has shown us a number of ways to use only the most necessary data points to create a very personal experience.

First, you need to start collecting data that’ll help you refine the experience. Netflix empowers customers to help with this here:

Netflix User Personalization

With each movie or show’s page, users can:

  • Add it to their personal viewing list;
  • Rate it with a thumbs up or thumbs down.

Netflix uses this information to provide helpful recommendations throughout the platform.

The first spot it does this is here:

Netflix Percent Match

When customers are rooting around for a new movie or show to watch, this percentage should give them a clue as to how much they’ll like or dislike it. This, in turn, encourages them to rate more programs so that Netflix’s ranking algorithm can become more attuned to their preferences.

The second spot Netflix provides personalized recommendations is the main page. It actually uses this page in a couple of ways to deliver custom suggestions to users.

The first is with “Because You Watched” categories:

Netflix Because You Watched

If a user spends enough time with a particular product, service, or content on your site, there’s a good chance they’ll like similar ones. So, this is a great way to build those suggestions into the UX.

The other way Netflix uses this page to deliver a personalized experience is through its categories. Note the categories I was shown above:

  • Totally Awesome 80’s;
  • Violent Asian Action;
  • True Bromance.

I have a history of watching movies and shows in these highly specific categories, so it’s pretty awesome to see these aggregated lists ready to go for me. If you can deliver a tailor-made list of recommendations, you’ll find it much easier to keep customers engaged with your product.

 

3. A/B Test All New Features

I’ve been a Netflix customer since 2007, so I’ve seen it go through a ton of changes over the years. WebDesigner Depot has, too:

Netflix Posts on WDD

From branding to layouts, and pricing to features, Netflix always seems to be switching things up. But here’s the thing: Netflix always implements changes that are meant to enhance the user experience. And when they don’t? It simply rolls the platform back to the way its customers preferred it.

One of the first times I remember this happening was with Max, Netflix’s talking bot:

This wasn’t a feature that was shoved onto users. It would sit in its dedicated space, waiting to be interacted with. Max would then welcome you back and ask what you’re in the mood to watch. You could pick a genre or you could let the bot provide recommendations based on how you rate other movies.

In all honesty, I was on the fence about Max. It was entertaining and I loved finding hidden gems through it. However, there were too many nights where I’d use Max hoping to find the perfect movie… only to abandon it and find something on my own.

That’s why it was no surprise when Max quietly slipped away. I have a feeling other users were just as ambivalent about it as I was.

There are a number of lessons, UX or otherwise, you can take away from this:

  • Be careful of trying the latest AI fads, they’re just too costly to invest in without hard data that proves that’s what your users want;
  • Give a new feature enough time to build up steam and provide you with reliable metrics — I remember Max being available for about six months, that’s more than enough time to gather user feedback and decide if a feature is worth keeping or not;
  • Personalization is great, but not necessarily if it’s at the expense of your customers’ time, sometimes the simpler feature is better.

Max isn’t the only example of Netflix playing around with its features. Do any of you recognize this?

Netflix Skip Intro

This appears when the opening credits and theme song play at the start of a TV show. There’s really not a lot of value in sitting through this every time, and I’m willing to bet that Netflix saw that most of its users were manually fast-forwarding through them when it decided to try out this feature.

Here’s another recent feature that I think has some staying power:

Netflix Still Watching

While streaming services are responsible for the epidemic of binge-watching, it’s not necessarily in their best interest to allow customers to do so. Think of this “Are you still watching?” wake-up call as a form of ethical design.

This feature has been around for over a year, and it’s still going strong.

Bottom line? It’s really important to research your users when you’re in the process of building a website. However, there’s nothing more valuable than real user input from a live website.

Whether you plan to roll out a new feature or simply want to test the validity of one that exists, don’t run on assumptions. Use the new data coming in every day to further improve your design and features.

 

Invaluable Lessons UX Designers Can Take from Netflix

Although Netflix’s market share is slowly being chipped away at by the competition, it continues to reign supreme when it comes to streaming video services. I don’t see that changing anytime in the future either, considering how how long it’s demonstrated its willingness to innovate alongside evolving consumer needs.

And that’s really the key point I want to make in this post. While I could’ve pointed out its dramatic color palette or use of a responsive layout, we already are familiar with these concepts. The most important UX lessons we should be taking away from Netflix are the ones here.



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