Web Design Trends 2020 | Website design 2020 Predictions (plus examples)
1164 Views
Add

Web Design Trends 2020 | Website design 2020 Predictions (plus examples)



In this video, I am exploring what are expected from 2020 when it comes to website design and development. If you are a new or established web designer, developer or ui designer and want to keep up with the websites that are successful. I have put together 5 web design predictions I expect to see make a solid stand in 2020, including real examples to show you exactly what these trends are. Web Design is changing so fast, so make sure you are not falling behind and creating out of date content this year.

What trends do you predict will take off in 2020? Let me know in the comments!

// Instagram
https://www.instagram.com/tristan.designs

// Dribbble
https://dribbble.com/tristandesigns

——————————

LIKE THIS VIDEO?

Stay tuned for more content designed to help you build better websites on this channel. Want more, then hit that subscribe button 😉

——————————

ABOUT ME

Whats up guys! I am Tristan Parker, a web and graphic designer from Exeter, UK. I have been designing for over 10 years and have become obsessed with the wonderful world of vlogging! So I have taken the leap to produce my own content to share tips, knowledge, opinions as well as my individual design processes and what my life is like as a designer. Hopefully I can inspire or help those looking to either build their own website or start a web design career of their own, If you have any questions or want to learn more about coding as a designer, leave me a comment and I will get back to you.

——————————

Source. First Published on YouTube

Growth Hacking Articles

Web Design Inspiration: Creative 404 Page Design Examples That Stand Out | TemplateMonster
593 Views
Add

Web Design Inspiration: Creative 404 Page Design Examples That Stand Out | TemplateMonster



Super creative ways to approach your 404 page design! Want to make coming soon pages on your website attractive? Want ready-made 404 page templates, check 👉 https://www.templatemonster.com/specialty-pages.php?utm_source=youtube&utm_medium=social&utm_campaign=tm_com

❗❗ Please keep in mind that this video includes various designs made by professionals. All rights belong to their respective owners. We just want to show how creative people turn a simple 404 mistake page into something amazing. This is a great 404 pages inspiration video for people who want to improve their websites and make them look more interesting and modern.

Meanwhile, we’ve picked eye-catchy examples showing you how to design coming soon page for website. To see all the featured websites with your own eyes, jump to the timecodes below ➡️➡️➡️

00:03 https://zhenyary.com/404
00:17 https://gruev.space/404
00:28 https://www.deplacemaison.com/404
00:40 https://pureemaison.com/en/404
00:50 https://www.firstborn.com/404
01:05 https://madeinhaus.com/404
01:17 https://yuenye.com/404
01:29 https://www.marie-morelle.com/404
01:40 https://agneslloydplatt.com/404
01:50 https://locomotive.ca/en/404
02:00 https://newday.agency/ru/404

It’s always great to get some design inspiration. There are numerous sources of inspiration. If you are a beginner then this video will be extremely helpful – you can see how designers create something amazing. This video would be great for skilled web-developers as well.

❓ What Is 404 Error Page?

The 404 error is quite common – it occurs when you (or a visitor) try to access the page that doesn’t exist. A common page with a common message “404 error” is quite dull and stale. Moreover, you can customize the 404 error page and make it more interesting. Consider adding various elements or make the page fit the overall design of your website. You can even go further and add a video game reference or something else.

However, we created this video that includes some really amazing 404 error page solutions that can not only make you smile, but you can also spend some time playing with those pages. Such creative ideas for website design can help you come up with a personal solution and create a stunning page.

Modern websites include various components that make them look more comprehensive and modern. Again, an old-school white-black page with a common message “404 error” may still work but it’s quite stable. Consider creating something that nobody has seen before. What if you create an animated 404 error page with various colorful patterns that move slowly and blend together?

Please consider this video as an inspiration for graphic designers. You can see various solutions and it will help you create a unique 404 page.

When you create a custom 404 error page please consider such factors as:
✔️ Try to create something unique
✔️ The 404 page should fit your website design-wise
✔️ Make sure it doesn’t take much time to load (it’s necessary to find the balance between the number of resources to download and design complexity)
It still should be informative – tell visitors that something is wrong
❕ If you want to know more about website design then please consider subscribing to our channel ❕

~~~~
Subscribe to our channel to learn more about web design: https://www.youtube.com/user/TemplateMonsterCo/

Follow us on social media:
🔖Facebook https://www.facebook.com/TemplateMonster/
🐦Twitter https://twitter.com/templatemonster
📷Instagram https://www.instagram.com/template_monster/
📎Pinterest https://www.pinterest.com/templatemonster/
🏀Dribble https://dribbble.com/TemplateMonster/
in LinkedIn https://www.linkedin.com/company/templatemonster/

Source. First Published on YouTube

Growth Hacking Articles

How To Use TikTok For Business - CONTENT IDEAS and EXAMPLES
394 Views
Add

How To Use TikTok For Business – CONTENT IDEAS and EXAMPLES



✅How To Use TikTok For Business? Also Is the TikTok app worth it for business owners and marketers? I will answer these questions with some TikTok CONTENT IDEAS and EXAMPLES in this video.

* FREEBIES – 2mo FREE of SkillShare (20k+ courses): https://skl.sh/alimirza2k
Free hacks & experiments: https://isocialyou.com
Top Resources For Biz Owners: https://www.amazon.com/shop/alimirza2k

————————-
* RECOMMENDED TOOLS:

Use Instagram On Mac: http://bit.ly/2LBhH6g
Best tool for social media Videos: http://bit.ly/2YdBC46
Make amazing animated videos (OFFEO): http://bit.ly/2I4S5jx
Social Media Management (ViralTag): http://bit.ly/2jRAWfx

————————-
NOTE: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. Thank you for your support!

Keywords – TikTok For Business, how to use tiktok for business,tiktok content ideas,tiktok content strategy,what should i post on tiktok,what videos should i post on tiktok,what time should i post on tiktok,tiktok for marketing,how to use tiktok for marketing,tiktok marketing strategy,tiktok for beginners 2019,tiktok tutorials 2019 for beginners,easy tiktok tutorials,easy tiktok tutorials 2019

Source. First Published on YouTube

Growth Hacking Articles

5 Awesome Web Design Inspiration in 2020 | Good 5 web design Examples in 2020
333 Views
Add

5 Awesome Web Design Inspiration in 2020 | Good 5 web design Examples in 2020



5 Awesome Web Design Inspiration in 2020.
Good 5 web design Examples in this video

Source. First Published on YouTube

Growth Hacking Articles

BRUTALISM: Best Website Examples for Your Web Design Inspiration |  TemplateMonster
508 Views
Add

BRUTALISM: Best Website Examples for Your Web Design Inspiration | TemplateMonster



Brutalism is one of the most controversial web design trends of 2020. Wanna try it on your website? Here’s the newest video for your inspiration! For trendy website templates, visit 👉👉👉https://www.templatemonster.com/

Credits:

00:04 Radical Everything https://radicaleverything.wolffolins.com/
00:20 Twenty Nine | New York City & Berlin https://www.xxix.co/#sn:naming
00:35 QI Catalog https://qodeinteractive.com/catalog/
00:50 TIGHT Top 2018 https://en-2018.tight.media/
01:06 De Vlieg https://devlieg.eu/
01:22 Lazy Eyes http://lazyeyes.cool/index.php
01:38 Laurel Halo http://www.laurelhalo.com/
01:53 Jack Wild https://www.isjackwild.com/
02:09 Chrissie Abbott https://chrissieabbott.com/
02:25 One & All Conference http://oneandall.io/2/
02:38 ZIPENG ZHU LOVES YOU http://zz-is.it/
02:45 HIGH FIVE http://www.highfivebro.com/

If you liked this video, give it a thumbs up! 👍👍👍

🎵Music: Amphibian by Lofive at www.epidemicsound.com
~~~~
Subscribe to our channel to learn more about web design: https://www.youtube.com/user/TemplateMonsterCo/

Follow us on social media:
🔖Facebook https://www.facebook.com/TemplateMonster/
🐦Twitter https://twitter.com/templatemonster
📷Instagram https://www.instagram.com/template_monster/
📎Pinterest https://www.pinterest.com/templatemonster/
🏀Dribble https://dribbble.com/TemplateMonster/
in LinkedIn https://www.linkedin.com/company/templatemonster/

source

Home Page

Top 5 UI UX Design Trends 2020  user interface design examples
863 Views
Add

Top 5 UI UX Design Trends 2020 user interface design examples



Top 5 UI UX Design Trends 2020 user interface design examples

Subscribe here: http://bit.ly/39U0gcI

– website,portfolio website free,Landing page website design :
https://youtu.be/VaFtYMT59_w

– Top 10 personal portfolio website design ideas inspiration I Simple portfolio website html css :
https://youtu.be/TVt4xBVuSiA

– Fixed navigation bar in html and css l Navbar fixed top after scrolling :
https://youtu.be/9IG0esNsgYQ

– 5 Awesome adobe xd Buttons Hover Effects animation I ui ux design inspiration ideas :
https://youtu.be/k8lHdvJWLnQ

– Top 5 adobe xd hover effect design prototype I ui ux web design animation 2020 :
https://youtu.be/QDmj48tjB4M

– TOP 5 UI UX mobile App Design trends Inspiration in 2020 :
https://youtu.be/-OJjjJgPXOE

– Top 5 UI UX Design Trends 2020 user interface design examples :
https://youtu.be/O76_R0D1UiA

source

Home Page

14 Inspiring Popup Design Examples to Help Grow Your Online Business
473 Views
Add

14 Inspiring Popup Design Examples to Help Grow Your Online Business


For something that literally “pops up” in your face, the value of popups—and the variety of ways they can be used to convert more visitors—is often overlooked.

And while we’re sure the word “popup” brings some lousy user experiences to mind, don’t let a few annoying apples spoil the bunch. Popups can actually enhance your visitors’ experience and be an incredibly effective marketing tool when used in a thoughtful, targeted way. They help you highlight relevant offers, products, or sales, build email lists, and recapture your visitors’ attention before they leave the page.

With a few best practices and some steal-worthy examples, this guide is here to help you design and launch high-performing popups that convert more of your visitors into sales, leads, and customers. 

Why Use Popups?

The short answer: because they work. 

Popups keep people on your page, remind them of what you have to offer, and collect data to nurture leads. Think of them as your marketing sidekick with the superpower of boosting conversions.

How popups worked for these brands:

  • Canvas Factory used a popup to bring in $1.1 million of revenue after struggling with high traffic that didn’t convert. They used tracking integrations to fine-tune their campaign.
  • Entrepreneur magazine increased sales by 162% by adding a hover.
  • Hotjar gained 60-70 new users per month with a popup that put user experience first.
  • Broomberg wanted to generate more leads on a tight advertising budget. They designed a popup that increased their leads by 72%. They did this without having to spend more money on paid search advertising.

Popup Design Pro Tips

The headline is the hero

80% of people who see a piece of content will only read the headline, and a good headline can boost traffic by up to 500%.

So be sure to make the benefit of your offer clear right in the headline. This makes it easy for someone considering clicking away to know exactly what they’re turning down. Your call to action (CTA) should also be simple enough that it fits in a headline anyway.

Be clear, relevant, and concise

Like all content, you want your popups to be clear and to the point. It’s not just about the relevance of your popup to your visitors. It’s also about the relevance of your popup to the page it appears on—and the experience that you’re guiding your visitor through. Make sure it complements the content on your page instead of competing with it.

Canvas Factory found this out when they discovered a certain popup’s conversion rate on blog posts was just 0.18% compared to 11% on product pages.

The difference came down to relevance. The offer was the same in both cases: a $10 discount on your first order for signing up for their email list. Their A/B testing confirmed the natural assumption that a discount popup will do better on a product page (where potential buyers hang out) than on a blog where visitors might just be looking for information.

Design with user experience in mind

Think of the whole visitor experience when you’re designing a popup. That’s how you achieve relevance. The best way to get them to take the journey from visitor to buyer is to consider what that path looks like for them. Then design with their perspective in mind.

If you’re promoting a product, for instance, share a discount code and get new customers to sign up with a lead gen (form) popup. If you’re having a sale, direct them to related sale items with a clickthrough popup. And if you’re sharing a piece of content, either send them to a related piece of content that nudges them closer to becoming a customer—or send them to a product that’s mentioned or is particularly relevant.

Include a strong call to action

A call to action does exactly what the name suggests: it asks readers to do something. The CTA is the focal point of a popup. It should stand out, and what it’s asking visitors to do should be obvious—even if a visitor looks it for a split second. You only get one CTA per popup; there can’t be two offers. What’s the one action you want people to take? That’s the CTA.

Be respectful

Sure, popups sometimes get a bad rap. But if you follow the above tips and avoid making the mistakes below, you can make sure yours fall on the right side of popup history. 

Confirmshaming

The internet has a word for dissing people who don’t want your popup offer: confirmshaming. That’s when your opt-out option is something like, “No thanks, I like being broke and friendless,” or, “I don’t like saving money.” This snarky tactic might have been cute for the first company that used it, but now it’s so overplayed that there’s an entire Tumblr dedicated to examples of confirmshaming in action.

Besides coming off as, at best, annoying, and at worst, downright condescending, confirmshaming can completely distract from your offer.

The value of a popup is that it allows your customers to take immediate action on something that can help and benefit them. Nothing should distract from that—especially not your attitude. A visitor who’s not ready to buy today might be ready the next time they encounter your content, but not if their first encounter left them with a bad taste.

No exit option

Another issue we see too often is the popup that’s like an escape room. Clicking away from a popup should be simple and straightforward. The extra captive eyeballs you might gain by turning your ad into a click trap aren’t worth the resentment and frustration you’ll stir up. And the worst part could be that people you trap with this kind of popup strategy may have been trying to close it so they spend more time browsing your site. Talk about a self-own. 

Do unto others 

When in doubt, stick to the golden rule: how would you like to experience a popup, especially one you’re not interested in? Look at the nice example below. No attitude, no snottiness, just a simple “No, thank you.”

Learn from others

Marketing and advertising pros collect “swipe files” of work they like. They use these examples to learn from and as inspiration for their own work. You can do this, too. Start taking note of popups you see online and screenshot the ones that grab your attention in the right way. 

When you’re designing a popup, you don’t have to reinvent the wheel. Study what works and make those elements your own by incorporating them into your design. If it catches your eye or gets you to click, the creator probably did something right.

If you’re building popups in Unbounce, we have a ton of templates that allow you to plug your offer into a format that works.

Collect data

A great thing about popups is that they can include all sorts of tracking technology that can give you insights into what’s working and what’s not—through insights like impressions, clicks, and conversion rates. Use that info to improve your offer and the design you use to present it. 

That said, be deliberate when you’re testing. If you test a bunch of variables at once, you won’t know what’s working and what isn’t. Take testing one variable at a time. For example, testing the CTA and testing whether or not to have a popup triggered on exit are two different tests.

Target and Segment

Possibly the coolest thing about collecting data from your lead gen popups is that you can use it to create customer segments and Facebook “lookalike audiences” for social ad campaigns and other targeted advertising. 

The popup and sticky bar builder allows you to trigger popups based on visitor behavior, like arriving at a page, exiting, or clicking a link. You can use advanced targeting features to talk to visitors based on their location or how they found your site (i.e., one popup for a visitor who followed a link in your newsletter and a different one for somebody who found you through social media).

Plus, dynamic text replacement (DTR) takes relevance to a whole other level by changing the text of your copy to match what customers are looking for based on data about their preferences. 


14 Popup Design Examples to Inspire Yours

We gathered high-converting Unbounce customer popups and other examples from the world wide web to show that great popups come in all forms.

Unbounce Customer Popup Examples

National Sewing Circle

National Sewing Circle is an online platform for sewing instruction and ideas. They’re a subscription-based business that trades in information, community collaboration, and resources for avid sewers (or those who want to become one), making their popup especially clever. 

With agency TN Marketing, they created an offer of a $40 sewing gift simply for signing up for their newsletter—which works as a lead nurturing strategy to eventually nudge subscribers toward signing up. Stating the dollar amount given in return for an email address makes the value crystal clear, allowing the newsletter to show the value of a full NSC membership over time. So far, this popup has converted 29% of traffic and over 70,000 visitors—and the circle continues to expand!

Regiondo

Regiondo is an activity booking software for facilitating, managing, and promoting ticket sales. Their software is robust in functionality and can be used by a range of people in a number of industries, making product information and education a key conversion driver. 

This simple, no-frills popup to book a product demonstration gets visitors in the door and connected with a Regiondo team member while they may still be in the browsing or “evaluation” phase. It’s a great example of “well-designed” applying to functionality over flare—a clean, direct popup targeted to the businesses and professionals their services are for. 

HiMama

HiMama is a childcare app that streamlines childcare center management, parent communication, documentation, and administrative reporting. And streamlining is exactly what their popup does, too—effectively enough to convert 40% of multiple thousands of visitors. Yowza.

Because HiMama can be used for a variety of reasons, and by people in many different roles within the childcare industry, they’ve created a self-segmenting popup that helps them best tend to visitors enquiring about the platform. Contrasting colors, benefits-focused messaging, and straightforward calls to action lead visitors to individual SaaS landing pages targeted specifically to them. Kind of like a choose-your-own-adventure that ends with everybody happy.

Sulky

Sulky is a high-quality thread and stabilizer company that ships all over the world. They have a huge inventory of products and know that people who land on their website are there for a reason—they’ve searched for thread suppliers, clicked on an ad, or were referred—and are ready to browse, if not already primed to buy. 

Placing a 15% off coupon right on their homepage is a smart way to incentivize a purchase and show appreciation to visitors before they’ve even become customers. The popup’s imagery and messaging are fun, eye-catching, and even a bit silly—in a good way! It makes for a warm, friendly invitation that’s bang-on brand and nearly impossible to refuse.

Wealthify

Wealthify is a lead generation service for mortgage brokers and financial planners in Australia. They turned to growth marketing agency Webbuzz to help get them more leads for potential customers. To do this, they took a softer approach that’s paid off with a steady 19% conversion rate. 

“It’s been so successful that we have used the ‘info pack’ popup on other client sites,” says Ben Carew, Webbuzz’s Director of SEO Service and Analytics.

By offering an information package to learn more about Wealthify, a bulleted rundown of what’s included, and a one-field entry to sign up, they’ve made it a no-brainer trade for a visitor’s email. The clever graphics, bolded information, and clear call to action don’t hurt either!

Energy Locals

Energy Locals is an Australian energy retailer that provides clean, environmentally-friendly energy in an affordable way. Their service is location-specific and has a higher barrier to conversion than, say, buying a pair of pants, so they’ve given visitors a direct line to their 100%-local team should they have any questions or need more information.

Bright colors and minimal form fields make the popup easy to spot and easy to fill out. And the drop-down menu for when to call is a nice touch to let visitors feel in control, and know that their time is respected. At a 61% conversion rate, the proof is in the popup pudding.

Picks from Around the Web

Fun and to the point

Who doesn’t want $10?  This popup cuts right to the chase and uses an upfront offer to attract customers. Meanwhile, the body copy manages to keep it light and fun. 

Notice that this popup appears on a product page. It’s not coming up on the blog, where a visitor might have just been browsing for an article about hoodies. Instead, it’s right on a page where a customer can take advantage of the discount and buy the hoodie.

Empathy in action

This clickthrough popup gets so much right. It focuses on the visitor’s needs and perspective and highlights a limited-time offer (with a dash of FOMO). And it gives them the chance to postpone their purchase without missing out—a win/win.  Someone who’s interested but not ready to buy is going to see this and feel understood. That’s very smart.

This popup also gets points for simplicity. Remember what we said about having a single-purpose CTA? That’s what they’ve done here. They’re not asking for your email address or anything else; you just click the button to set a reminder and they’ll see you when you come back to claim that deal (at which point, they can propose a different offer, like an email signup).

“Why did you leave me?”

This poor lil’ creature. This one is clear, creative, and very noticeable. Even if you bounced, you probably stopped for a second to figure out who or what that little guy is. 

Notice even though the CTA isn’t on top—where you might expect to see the headline—it is the largest, hardest-to-miss text. CTA buttons are great because they put your CTA and your clickthrough function in one spot. No need for clutter or complication.

Keyword: YOU

Is it mind-bendingly creative? No. But that’s okay.

This subtle, thoughtful popup does exactly what any good popup should do. It makes a clear offer that emphasizes what’s in it for you. They realize that you need a good reason to let them get in your inbox, and they’ve articulated three reasons in the body copy. 

Notice how they’ve also given you two ways to leave the popup: the “X” in the top-right corner and some text at the bottom that says “close this popup.” Big points for respect and clarity.

Exclusive offers and best-kept secrets

Some words never get old: New. Free. Exclusive. Let your visitors in on a secret guide or grant them membership to an exclusive club. Just be sure that what you’re offering is genuinely valuable and appealing. If you’re not careful, the secret club angle can come off like a sleazy magic trick. But done right, it’s a great way to generate curiosity.

Call out objections

Sometimes it helps to address objections to your offer, especially in an exit popup. If your landing page has a high bounce rate, you may want to test popups addressing possible objections that are making them bounce. Not only will this lower your bounce rate, but it will help you better understand what customers think of your page and why they’re bouncing.

Pop “under”

Did you know a popup doesn’t need to take up the whole screen or appear right in the middle of the screen? 

A simple ‘pop under’ (we call ’em sticky bars) form like this one is like a gentle reminder to join a mailing list. This example appears on a product page, but a low-key popup off to the side or down at the bottom is ideally suited for a blog because something more in-your-face might interrupt someone in the middle of a sentence.

Multiple choice

One way to be relevant is to just ask visitors what’s relevant to them. This example from a fitness site presents three choices that direct people to three tailored solutions (and organizes them into three customer segments).

The opt-in buttons are bright and attention-getting, so someone struggling with one of the three problems mentioned might see their issue before they read the question up top. This is an exit popup, so the person may be bouncing because they didn’t find content that was relevant to their specific fitness issue. This popup addresses that exact problem.

Hit the Ground Running with Popups 

A well-designed popup can put your business on the fast track to more conversions, more leads, and more revenue. They’re one of the best ways to reach your customers directly and ask them to take action. 

When you’re ready to include them in your marketing, try building popups in Unbounce with a free 14-day trial.



This content was originally published on Source link, we are just re-sharing it.

All Growth Hacking Articles

39 Call-to-Action Examples You Can't Help But Click
591 Views
Add

39 Call-to-Action Examples You Can’t Help But Click


Think about all the times you’ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly.

Each one of these signups is likely a result of an effective call-to-action (CTA).

Think about it: If you hadn’t been drawn in by the copy or design of the CTA, or been guided so eloquently through your sign-up process, you would probably use a lot fewer apps and websites than you do now.

It’s really important to guide your visitors through the buying journey using strategic CTAs.

Download Now: 28 Free CTA Templates

What a CTA Means in Marketing

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.

Ultimately, the goal of any marketing campaign is to guide your audience in the buyer’s journey so they eventually make a purchase.

However, each marketing campaign might have a different action for the audience to carry out because there are several tactics you can use to guide your audience in their journey.

Below are a few examples of the types of CTAs you might use in marketing:

Sign up.

In this type of CTA, the audience might be invited to sign up for a free trial, an online course, a future event, or even a software product. It all depends on the CTAs context on an ad or website.

Subscribe.

This CTA doesn’t commit a person to a purchase. Rather, it invites them to receive updates from the company. “Subscribe” CTAs are common to company blogs, for which the business wants to develop a readership.

Try for free.

Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it’s worth the cost to them.

Get started.

This CTA can drive a variety of behaviors for a company, from a free trial to virtual reality experience.

Learn more.

Sometimes, all you want is to give your potential customers a little more information so they’re prepared to buy something. That’s what this CTA is for.

Join us.

Do you manage an online community. Is your product built on collaboration between users? You might find yourself placing “join us” CTA somewhere on your website.

Learn more about the purposes CTAs can serve in this blog post.

The above types of CTA all serve a designated purpose, but keep in mind the language they use can vary. And today, marketers everywhere have put some creative spins on their calls to action to generate the leads their businesses depend on.

To help you identify what’s effective and what’s not, we’ve listed out 31 examples of CTAs that totally rock. These call-to-action examples are broken out into three categories:

  • Simple and effective CTAs
  • CTAs with great call-to-action phrases
  • CTAs that balance multiple buttons on one page

1. Evernote

CTA: Sign Up

“Remember Everything.” Visitors can immediately understand that message the moment they land on this page. The design on Evernote’s website makes it super simple for users to see quick benefits of using the app and how to actually sign up to use it. Plus, the green color of the main and secondary CTA buttons is the same green as the headline and the Evernote logo, all of which jump off the page.

Example call to action button by Evernote

2. Dropbox

CTA: Sign up for free

Dropbox has always embraced simple design with a lot of negative space. Even the graphics on their homepage are subtle and simple.

Thanks to that simple design and negative space, the blue “Sign up for free” call-to-action button stands out from everything else on the page. Since the CTA and the Dropbox logo are the same color, it’s easy for the visitor to interpret this CTA as “Sign up for Dropbox.” That’s one effective call-to-action.

Example call to action button by Dropbox

3. OfficeVibe

CTA: Subscribe

Here’s a slide-in call-to-action that caught my attention from OfficeVibe. While scrolling through a post on their blog, a banner slid in from the bottom of the page with a call-to-action to subscribe to their blog. The best part? The copy on the slide-in told me I’d be getting tips about how to become a better manager — and the post it appeared on was a post about how to become a better manager. In other words, the offer was something I was already interested in.

Example call to action button by OfficeVibe

Plus, I like how unobtrusive slide-in CTAs are — as opposed to what my colleague Rachel Sprung calls the “stop-everything-and-click-here-pop-up-CTA.” I find these CTAs offer a more lovable experience because they provide more information while still allowing me to continue reading the blog post.

4. Netflix

CTA: Join Free for a Month

One big fear users have before committing to sign up for something? That it’ll be a pain to cancel their subscription if they end up not liking it. Netflix nips that fear in the bud with the “Cancel anytime” copy right above the “Join Free for a Month” CTA. I’d venture a guess that reassurance alone has boosted signups. Also, you’ll notice again that the red color of the primary and secondary CTAs here match Netflix’s logo color.

Example call to action button by Netflix

5. Square

CTA: Get Started

To achieve effective CTA design, you need to consider more than just the button itself. It’s also super important to consider elements like background color, surrounding images, and surrounding text.

Mindful of these additional design components, the folks at Square used a single image to showcase the simplicity of using their product, where the hovering “Get Started” CTA awaits your click. If you look closely, the color of the credit card in the image and the color of the CTA button match, which helps the viewer connect the dots of what to expect if/when they click.

Example call to action button by Square

6. Prezi

CTA: Give Prezi a try

The folks at Prezi are also into the minimalist design look on their website. Other than the green dinosaur and the dark brown coffee, the only other color accompanying the predominantly black-and-white design is a bright blue — the same blue from their main logo. That bright blue is strategically placed on the homepage: the main “Give Prezi a try” CTA, and the secondary “Get Started” CTA, both of which take users to the same pricing page.

Example call to action button by Prezi

7. Full Bundle

CTA: Our Work

Full Bundle is another company that uses negative space to make their primary CTA pop. The white “Our Work” call-to-action stands out against the dark greys of the background. Their choice of CTA is strategic, too. Given that they primarily exist to build out clients’ online presences, it’s important for them to showcase their work — and that’s what most folks are going to their website for.

Example call to action button by Full Bundle

8. Panthera

CTA: Join

The folks at Panthera are looking for users who really care about wild cats around the world and want to join a group of people who feel the same way. To target those people in particular, we love how they use language that would speak to big cat-lovers: “Join the pride today.” The page itself is super simple: an on-page form with two, simple fields, and a button asking folks to (again) “Join.”

Example call to action button by Panthera

9. EPIC

CTA: Let’s start a new project together

The folks at the agency EPIC use their homepage primarily to showcase their work. When you arrive on the page, you’re greeted with animated videos showing some of the work they’ve done for clients, which rotate on a carousel. While there are plenty of other places users might click on their site — including their clients’ websites — the main call-to-action stands out and always contrasts with the video that’s playing in the background.

I love that it features friendly, inclusive language — “Let’s start a new project together” — which gives a hint to users looking for a creative partner that they’re an especially great team to work for.

Example call to action button by EPIC

10. Aquaspresso

CTA: Send Me Specials Now!

The whole point of a call-to-action is to direct your site visitors to a desired course of action — and the best CTAs do so in a way that’s helpful to their visitors. The folks at coffee company Aquaspresso really nailed that balance here with the pop-up CTA on their main blog page.

Here, the desired course of action is for their blog readers to check out what they’re actually selling (and hopefully buy from them). There are many ways they could have done this, including putting out a CTA that urges people to “Check out our most popular products!” or something very direct. But we love what they’ve done instead: Their CTA offers blog readers something much more helpful and subtle — an offer for “today’s specials” in exchange for the reader’s email address.

Adding that the specials are for today only is a great example of a psychological tactic called scarcity, which causes us to assign more value to things we think are scarce. The fear that today’s specials are better than tomorrow’s might make people want to fill it out and claim their offer while they can.

Example call to action button by Aquaspresso

(The call-to-action above was created using HubSpot’s free conversion tool, Leadin. Click here to learn how to easily create CTAs like this one using Leadin.)

11. QuickSprout

CTA: Are you doing your SEO wrong? Enter your URL to find out

No one wants to be wrong. That’s why a call-to-action button like QuickSprout’s slide-in CTA on their blog is so clickworthy. It asks the reader, “Are you doing your SEO wrong?” Well, am I? All I have to do is enter my URL to find out — seems easy enough. It’s language like that that can really entice visitors to click through.

Plus, having the CTA slide in mid-blog post is a great tactic for catching readers before they bounce off the page. Traditionally, many blogs have CTAs at the very bottom of each blog post, but research shows most readers only get 60% of the way through an article. (Click here to learn how to add slide-in CTAs to your blog posts.)

Example call to action button by QuickSprout

12. Grey Goose

CTA: Discover a cocktail tailored to your taste

Here’s a fun, unique call-to-action that can get people clicking. Whereas site visitors might have expected to be directed to product pages or press releases from the homepage, a CTA to “Discover a Cocktail Tailored to Your Taste” is a pleasantly surprising ask. People love personalization, and this CTA kind of feels like an enticing game. The play button icon next to the copy gives a hint that visitors will be taken to a video so they have a better idea of what to expect when they click.

Example call to action button by Grey Goose

13. Treehouse

CTA: Claim Your Free Trial

A lot of company websites out there offer users the opportunity to start a free trial. But the CTA on Treehouse’s website doesn’t just say “Start a Free Trial”; it says “Claim Your Free Trial.”

The difference in wording may seem subtle, but think about how much more personal “Claim Your Free Trial” is. Plus, the word “claim” suggests it may not be available for long, giving users a sense of urgency to get that free trial while they can.

Example call to action button by Treehouse

14. OKCupid

CTA: Continue

OKCupid’s CTA doesn’t seem that impressive at first glance, but its brilliance is in the small details.

The call-to-action button, which is bright green and stands out well on a dark blue background, says, “Continue.” The simplicity of this term gives hope that the signup process is short and casual. To me, this CTA feels more like I’m playing a fun game than filling out a boring form or committing to something that might make me nervous. And it’s all due to the copy.

Example call to action button by OKCupid

15. Blogging.org

CTA: Countdown Clock

Nothing like a ticking timer to make someone want to take action. After spending a short amount of time on blogging.org’s homepage, new visitors are greeted with a pop-up CTA with a “limited time offer,” accompanied by a timer that counts down from two minutes.

As with Aquaspresso’s example in #10, this is a classic use of the psychological tactic called scarcity, which causes us to assign more value to things we think are scarce. Limiting the time someone has to fill out a form makes people want to fill it out and claim their offer while they can.

Curious, what happens when time runs out? So was I. Hilariously, nothing happens. The pop-up CTA remains on the page when the timer gets to zero.

Example call to action button by Blogging.org

16. IMPACT Branding & Design

CTA: What We Do

CTAs can feel really pushy and salesy (yes, that’s a word…) if the wrong language is used. I like IMPACT‘s educational approach, where they challenge visitors to learn what the company does before pushing them to take any further action. This call-to-action is especially intriguing to me because they don’t even use an action verb, yet they still manage to entice people to click.

Impact Branding & Design 'What We Do' call to action button

17. Huemor

CTA: Launch (Do Not Press)

If you went to a website and saw a “Launch” CTA accompanied by the copy “Do Not Press” … what would you do? Let’s be honest: You’d be dying to press it. The use of harmless reverse psychology here is playful, which is very much in keeping with Huemor’s brand voice.

Example call to action button by Huemor

18. Brooks Running

CTA: Find out when we have more

How many times have you hotly pursued a product you love, only to discover it’s sold out? Well, as you might know, it’s no picnic for the seller either. But just because you’ve run out of an item doesn’t mean you should stop promoting it.

Brooks Running uses a clever call to action to ensure their customers don’t bounce from their website just because their favorite shoe is out of stock. In the screenshot below, you can see Brooks touting an awesome-looking shoe with the CTA, “Find out when we have more.” I love how this button turns bad news into an opportunity to retain customers. Without it, Brooks’ customers would likely forget about the shoe and look elsewhere.

When you click on the blue CTA button depicted below, Brooks directs you to a page with a simple code you can text the company. This code prompts Brooks to automatically alert the visitor when the shoe they want is available again.

Brooks Running shoe product availability CTA

19. Humboldt County

CTA: Follow the Magic

Humboldt County’s website is gorgeous on its own: It greets you with a full-screen video of shockingly beautiful footage. But what I really love is the unconventional call-to-action button placed in the bottom center, which features a bunny icon and the words “Follow the Magic.”

It enhances the sort of fantastical feel of the footage, making you feel like you’re about to step into a fairytale.

Humboldt County follow CTA button

What’s more, once you click into that CTA, the website turns into a sort of choose-your-own-adventure game, which is a fun call-to-action path for users and encourages them to spend more time on the site.

Humboldt County adventure CTAs.

20. Uber

CTA: Sign up to drive | Start riding with Uber

Uber’s looking for two, very distinct types of people to sign up on their website: riders and drivers. Both personas are looking for totally different things, and yet, the website ties them together really well with the large video playing in the background showing Uber riders and drivers having a good time in locations all over the world.

I love the copy of the driver CTA at the top, too: It doesn’t get much more straightforward than, “Make money driving your car.” Now that’s speaking people’s language.

Uber double call to action buttons

21. Spotify

CTA: Go Premium | Play Free

As soon as you reach Spotify’s homepage, it’s pretty clear that their main goal is to attract customers who are willing to pay for a premium account, while the CTA for users to sign up for free is very much secondary.

It’s not just the headline that gives this away; it’s also the coloring of their CTA buttons. The “Go Premium” CTA is lime green, making it pop off the page, while the “Play Free” CTA is plain white and blends in with the rest of the copy on the page. This contrast ensures that visitors are drawn to the premium CTA.

Spotify call to action buttons

22. Ugmonk

CTA: Send me the coupons | I’m not interested

Exit CTAs, also known as exit intent pop-ups, are different than normal pop-ups. They detect your users’ behavior and only appear when it seems as though they’re about to leave your site. By intervening in a timely way, these pop-ups serve as a fantastic way of getting your reader’s attention while offering them a reason to stay.

Ugmonk has a great exit CTA, offering two options for users as a final plea before they leave the site. First, they offer a 15% discount on their products, followed by two options: “Yes Please: Send me the coupon” and “No Thanks: I’m not interested.” It’s super helpful that each CTA clarifies what “Yes” and “No” actually mean, and I also like that they didn’t use guilt-tripping language like “No Thanks: I hate nature” like I’ve seen on other websites. Finally, notice that the “Yes Please” button is much brighter and inviting in color than the other option.

Ugmonk call to action buttons

23. Pinterest

CTA: Continue with Facebook | Sign Up

Want to sign up for Pinterest? You have a couple of options: sign up via Facebook or via email. If you have a Facebook account, Pinterest wants you to do that first. How do I know? Aesthetically, I know because the blue Facebook CTA comes first and is much more prominent, colorful, and recognizable due to the branded logo and color. Logically, I know because if you log in through Facebook, Pinterest can pull in Facebook’s API data and get more information about you than if you log in through your email address.

Although this homepage is optimized to bring in new members, you’ll notice a very subtle CTA for folks with Pinterest accounts to log in on the top right.

Pinterest signup call to action button

24. Madewell

CTA: Take me there | What’s next?

Madewell (owned by J.Crew) has always had standout website design, taking what could be a typical ecommerce website to the next level. Their use of CTAs on their homepage is no exception.

When you first arrive on the page, you’re greeted with the headline “I’m Looking For …” followed by a category, like “Clothes That’ll Travel Anywhere.” Below this copy are two options: “Yes, Take Me There” or “Hmm… What’s Next?” The user can choose between the two CTAs to either browse clothes that are good for travel, or be taken to the next type of clothing, where they can play again.

This gamification is a great way to make your site more interesting for users who come across it without having a specific idea of where they want to look.

Madewell clothes shopping call to action buttons

25. Instagram

CTA: Download on the App Store | Get it on Google Play

Since Instagram is a mainly mobile app, you’ll see two black CTAs of equal size: one to download Instagram in Apple’s App Store, and another to download it on Google Play. The reason these CTAs are of equal caliber is because it doesn’t matter if someone downloads the app in the App Store or on Google Play … a download is a download, which is exactly what Instagram is optimizing for. If you already have Instagram, you can also click the CTA to “Log In” if you’d prefer that option, too.

Instagram signup call to action buttons

26. Barkbox

CTA: Get Started | Give a Gift

The two CTAs on Barkbox’s homepage show that the team there knows their customers: While many people visiting their site are signing up for themselves, there are a lot of people out there who want to give Barkbox as a gift. To give those people an easy path to purchase, there are two, equally sized CTAs on the page: “Get Started” and “Give a Gift.”

As an added bonus, there’s an adorable, pop-up call-to-action on the right-hand side of the screen prompting users to leave a message if they’d like. Click into it, and a small dialogue box pops up that reads, “Woof! I’m afraid our pack is not online. Please leave us a message and we’ll bark at you as soon as pawsible.” Talk about delightful copy.

Barkbox call to action buttons

27. t.c. pharma

CTA: Find out more | View products

Turns out Red Bull isn’t its own parent company: It’s owned by Thailand-based t.c. pharma, a company that makes popular energy drinks, electrolyte beverages, and functional drinks and snacks.

Its homepage features two call-to-action buttons of equal size: “Find out more” and “View products” — but it’s clear by the bright yellow color of the first button that they’d rather direct folks to “Find out more.”

t.c. pharma product info call to action buttons

28. General Assembly

CTA: View Full-Time Courses | Subscribe

As you scroll through the General Assembly website, you’ll see CTAs for various courses you may or may not want to sign up for. I’d like to point your attention to the CTA that slides in from the bottom of the page as you’re scrolling, though, which suggests that you subscribe to email updates.

Although this feels like a secondary CTA due to its location and manner, I actually think they try to sneak this in to become more of a primary CTA because it’s so much more colorful and noticeable than the CTAs for individual classes. When you create your own CTAs, try using bolder colors — even ones that clash with your regular stylings — to see if it’s effective at getting people’s attention. (Click here for a tutorial on how to add slide-in CTAs to your webpages.)

General Assembly subscribe call to action button

29. charity: water

CTA: Give by Credit Card | Give by PayPal

Charity: water’s main goal is to get people to donate money for clean water — but they can’t assume that everyone wants to pay the same way.

The CTAs featured on their homepage take a really unique approach to offering up different payment methods by pre-filling $60 into a single line form and including two equally important CTAs to pay via credit card or PayPal. Notice how both CTAs are the same size and design — this is because charity: water likely doesn’t care how you donate, as long as you’re donating.

charity: water donation call to action button

30. Hipmunk

CTA: Flights | Hotels | Cars | Packages

When you land on the Hipmunk site, your main option is to search flights. But notice there are four tabs you can flip through: flights, hotels, cars, and packages.

When you click into one of these options, the form changes so you can fill out more information. To be 100% sure you know what you’re searching for, Hipmunk placed a bright orange CTA at the far right-hand side of the form. On this CTA, you’ll see a recognizable icon of a plane next to the word “Search,” so you know for sure that you’re searching for flights, not hotels. When you’re on the hotels tab, that icon changes to a hotel icon. Same goes with cars and packages.

Hipmunk flights and hotel bookings CTA form

31. MakeMyPersona

CTA: Grab the template! | No thanks

Here’s another example of a great pop-up with multiple calls-to-action — except in this case, you’ll notice the size, color, and design of the users’ two options are very different from one another. In this case, the folks at MakeMyPersona are making the “Grab the template!” CTA much more attractive and clickable than the “No, I’m OK for now, thanks” CTA — which doesn’t even look like a clickable button.

I also like how the “no” option uses polite language. I find brands that don’t guilt-trip users who don’t want to take action to be much, much more lovable.

MakeMyPersona template download call to action button

32. TeuxDeux

CTA: Get Started for Free | Try for Free

Another example of simplistic design, TeuxDeux’s main website features one phrase and two CTA buttons.

That’s it.

Using the company’s colors, the background is just a splash of red and some black.

The CTA buttons stand out against the color and emphasize that you can try the product for free.

I like these CTAs because they show that the company understands its audience. Whenever I’m researching to-do list apps, I always want to try it before I buy it. It’s something that people are very particular about and want to test-drive. TeuxDeux’s CTAs shows that they understand this about their audience.

TeuxDeux CTA example.

33. Betabrand

CTA: Get involved

Betabrand is a clothing company that sells yoga/dress pants for women. Usually, clothing brands tend to use similar CTAs such as “Shop Now.”

However, Betabrand’s homepage CTA is unique in that it involves the audience. Here, users can vote and impact the design of new products.

This is a fun way to get the audience involved and do something different.

Betabrand homepage CTA.

34. Fabletics

CTA: Limited Edition

This Fabletics CTA uses several marketing tactics: scarcity and a holiday.

On the homepage, the brand announces a limited edition collection that’s tied to a holiday (Mother’s Day).

Additionally, the CTA uses a bright color so the CTA stands out on the simple homepage.

Fabletics limited edition CTA.

35. Ashley Stewart

CTA: Shop the Lookbook

Ashley Stewart is a clothing brand catered to plus-sized women. In this CTA, the company uses a fun design to entice website visitors. The entire collage of images looks like a behind-the-scenes camera roll, which is interesting to look at.

Additionally, the CTA copy is straight to the point, which is helpful for visitors who are looking to browse.

Ashley Stewart CTA example.

36. Amazon Music

CTA: 3 months free

This is a great example of several of the elements we’ve talked about in one CTA.

Amazon uses two strategically placed CTAs, colorful, yet simple design, and offers the product for free.

With this CTA, Amazon is promoting one of its own products and services on its homepage instead of other products listed for sale on the site.

The only message they want to get across? That you can try their product, Amazon Music, for free for three whole months. This CTA accomplishes that goal with a simple design.

Amazon Music CTA example.

37. Barnes and Noble

CTA: Shop Now

Barnes and Noble uses a simple CTA to entice visitors to shop a limited collection during the Mother’s Day holiday.

I like this CTA because the landing page design is so cohesive with the branding of the overall company.

Additionally, the graphics and the fonts are all interesting and match the brand’s messaging.

Barnes and Noble CTA.

38. Slack

CTA: Learn More | Contact Us

Slack uses beautiful, simple design on its homepage to entice visitors to click on one of the two CTA buttons.

I like this example because Slack has two CTA buttons for two different audiences. If you’re just getting started in your research, you can click “Learn More.” However, if you’re a repeat visitor and know that you want to talk to a sales person, you can click “Contact Us.”

This is a great example of serving two audiences with your CTAs on your homepage.

Slack home page CTA.

39. Nintendo

CTA: Compare Features

On Nintendo’s website, the company is focused on answering any questions a visitor might have.

In fact, one of the main CTAs is “Compare Features.” With this CTA, Nintendo answers one of their most popular questions because they understand that many visitors are still doing their research before purchasing a product.

Nintendo CTA example.

There you have it. By now, we hope you can see just how important little CTA tweaks can be.

Full Disclosure: We don’t have data to know if these are all scientifically successful, but these examples all follow our best practices. If you decide to recreate these CTAs on your site, please remember to test to see if they work for your audience.

Want more CTA design inspiration? Check out some of our favorite HubSpot call-to-action examples.

Editor’s note: This post was originally published in June 2014 and has been updated for comprehensiveness.

New Call to action




This content was originally published on Source link, we are just re-sharing it.

All Growth Hacking Articles