E-Commerce Email Marketing Strategies 2019 | Top 3 Tips For Black Friday & Increasing Sales

E-Commerce Email Marketing Strategies 2019 | Top 3 Tips For Black Friday & Increasing Sales

With Black Friday around the corner, e-commerce business are planning their promotions strategy.

And, a HUGE part of this is EMAIL MARKETING.

Email marketing is the digital marketing channel that generates the highest Return on Investment (ROI).

This video breaks down my top 3 tips on how to maximize your email campaigns to generate higher ROI – and more sales.

If you have any questions please leave me a comment down below!

Digital strategy, made easy.

Thanks for watching! Don’t forget to like & subscribe to be part of this community devoted to professional development.


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Video Transcript:

Welcome back to Digital Marketing by Gina!

My name is Gina Wicentowich, and I am a Digital Marketing Strategist that has worked for a variety of companies such as small, tech startups to large, corporate B2B businesses.

In the last few years, I have specialized in e-commerce businesses because of my powerful and effective advertising strategies.

Now, I love e-commerce strategies. So, today, we are going to discuss my top e-commerce email marketing tips.

Now, whether you use MailChimp, ActiveCampaign, or Constant Contact – that doesn’t matter. It is all in the strategy.

Let’s consider: The average person gets 120 emails a day.

And, the average open rate is 15% while the average Click-Through Rate is only 3.1%

However, email is BY FAR the most effective channel for ROI for e-commerce businesses.

It is also even more powerful because with email, you own that relationship with your customers. Although Pay-Per-Click campaign on Facebook, Instagram, or Google can be a huge revenue stream, you don’t own that channel. If Facebook chooses to suspend your account or disapprove an ad, that directly affects you.

With email, you own that relationship with your customers. It is definitely worth investing.

#1. Segment your audience list & customize email copy

Segmented campaigns have a 15% higher open rate on average.
This means you customize your audience lists.

Some common examples include:
Subscribers that have never made a purchase
Subscribers that have made a purchase in the last 6 months
Subscribers that are active with the email campaigns.

2. Use emojis in your subject lines

56% of brands that use an emoji in their subject lines had a higher open rate.

This sounds easy – but take a look in your gmail promotions folder right now. If you take a quick scan, the ones that will catch your attention have an emoji.

This is leveraging the visuals of email, and this small change can have a huge impact. I have also found this same results in my email marketing campaigns for my clients.

3. Have a clear call-to-action

Now, this seems simple but with emails there are so many different components. You’re thinking of the design, images, text, subject line – that I’ve seen the call-to-action get swept under the rug.

But, this is the most important part of a good email.

What do you want your customers to do?

Are you offering a coupon code – 10% off their next purchase?

Shop popular products?

Browse a brand new product?

I’ve seen too many examples of commerce businesses trying to demonstrate how amazing they are instead of thinking about the person actually making the purchase.

That person is going to scan your email for 3 seconds, and if it isn’t clear what they should do then they will move on.

Also, don’t have many calls to action in the same email. Be consistent. Knowing that you’re fighting for your customers’ attention, you want to be clear from the get go.

Pro tip: Use UTM parameters to make your link trackable in Google Analytics. That way you can customize how they appear in the Source / Medium report and then analyze the link that generated the highest engagement on your website.

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How To Promote Clickbank Products With Email Marketing

How To Promote Clickbank Products With Email Marketing

How To Promote Clickbank Products With Email Marketing: In this video, I show you step-by-step how to promote Clickbank products with email marketing. Included in this video is product selection, landing page creation, email list creation and creating an autoresponder.

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This video is for anyone that is new to affiliate marketing, promoting Clickbank products, email marketing, and Clickfunnels
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Thanks for watching the video! Please like & subscribe if this video has helped you out in any way

This channel is owned and operated by Alston Godbolt, and is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. This site also participates in other affiliate programs and is compensated for referring traffic and business to these companies.

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ECommerce Email Marketing Strategies For Black Friday Weekend 2019

ECommerce Email Marketing Strategies For Black Friday Weekend 2019

Welcome to The ECommerce Marketer and Barketer! A series dedicated to providing you with essential ECommerce Marketing tips and strategies to help your company increase sales today! Join our Marketing Associate, Kara Susvilla, and star Barketer, Hazel, as they dive into PAW-some ECommerce marketing tips sure to have you coming back for more.

Campaign Creators, An ECommerce Marketing Agency:
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Instagram: @campaigncreators

In this week’s video, we’re covering eCommerce email marketing strategies for Black Friday Weekend 2019. Tons of companies will be sending emails during the Black Friday weekend, so, how do you stand out from the crowd?
Here are things to consider:




If you want to learn more about building abandoned cart email campaigns or other email campaigns that will turn your leads into longtime customers, register for our webinar on November 20th where Kara and our Marketing Strategist, Marianne, will be walking you through 3 Essential ECommerce Email Campaigns and how to build these in HubSpot. If you can’t make it or you’re seeing this video past the date, still check out the link to request your webinar recording.

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I am super pumped to bring you guys ninja tips on email marketing! Email marketing is one of the few things you sorta own in the online space, well, technically speaking you are leasing the email addresses but get my drift. However, it is a huge part of marketing your business and if you are going to be successful email is one element of that. So let’s dive in to the email marketing ninja tips:

Email Marketing Ninja Tip 1 – Make Subject Lines Catchy

Email Marketing Ninja Tip 2 – Show Value and Connect with Your Audience

Email Marketing Ninja Tip 3 – Create One Clear Call to Action Per Email

Email Marketing Ninja Tip 4 – Keep Emails Plain and Conversational

Email Marketing Ninja Tip 5 – Limit the Number of Emails Sent Per Week

Email Marketing Ninja Tip 6 – Content Marketing Strategy

Email Marketing Ninja Tip 7 – Make Emails Mobile Friendly

Email Marketing Ninja Tip 8 – Measure, Monitor, and Track You Data

I hope you enjoyed my 8 email marketing ninja tips. If you have questions don’t hesitate to comment below.


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#EmailMarketing #GrowYourEmailList #BusinessStrategy

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Email Marketing Launch: 4-Step Email Sequence For Your Ecommerce Business

Email Marketing Launch: 4-Step Email Sequence For Your Ecommerce Business

Are your current email marketing campaigns not converting? Grab Joshua Chin’s 4-Step Email Launch Sequence, plus a bonus tip that could get you out of the promotions tab and into the primary tab! 📩

Black Friday and Cyber Monday are some of ecommerce’s biggest days of the year. Prepping for these two days can take months of planning and priming to really nail down your strategy. With BFCM behind us, we’re shifting focus towards the holidays as well as all major sales events to come.

Joshua Chin has created a 6-step sales sequence breaking down ecommerce email campaigns to help you really focus in on your customers. Get ready to learn how he implements his campaigns through priming his audience for these major sales events. He’ll share his highest-converting holiday email marketing tactics to set you up for success. From planning to priming, take a seat and learn Joshua’s full breakdown on his 6-figure BFCM ecommerce email campaign.

Josh is the founder of Chronos Agency, a leading ecommerce marketing agency comprised of a team of 50. They are responsible for generating multiple 8-figures in trackable ecommerce revenue for clients. The agency specialises in scaling with high-growth ecommerce brands utilising email, SMS, and conversational marketing.

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MailChimp Email Marketing Tutorial 2020 | How to Use MailChimp | Step by Step for Beginners

MailChimp Email Marketing Tutorial 2020 | How to Use MailChimp | Step by Step for Beginners

MailChimp Email Marketing Tutorial 2020 | How to Use MailChimp | Step by Step for Beginners!

Learn Email Marketing with MailChimp step by step.

🎁 Get Access to PREMIUM COURSES for 2 MONTHS completely FREE: https://skillshare.eqcm.net/3x93B

This video is going to be helpful for any person who is interested to learn email marketing for their interest, for their business or who wants to make money doing email marketing for their clients.

From this MailChimp Email Marketing Tutorial video, you will learn –

1. How to create and set up a free MailChimp account? 0:55
2. Learn about the Email list and add subscribers to your email list 4:38
3. Create an automated welcome email for new subscribers 13:46
4. How to create an embedded email form and add it to a website 24:50
5. Set up an email template, add image, video, links and social media profiles to the email newsletter 31:08
6. Send your first email campaign 43:00
7. Finally, learn about reporting of an email campaign 45:11

Some other MailChimp Email Marketing Tutorials:

1. Full FREE Email Marketing Tutorial – What we Need to & Will Learn? – Lesson 1

2. What is Email Marketing – Can Spam Law & How Does it Works? – Lesson 2

3. 7 Best Email Marketing Service Platforms based on Specialty, Features and Price – Lesson 3

4. How to Set Up MailChimp Account and Add Email Lists – Full FREE Email Marketing Tutorial – Lesson 4

5. MailChimp Email Newsletter Template Design Tutorial – Full FREE Email Marketing Tutorial – Lesson 5

6. Add MailChimp Signup and Popup Form Into WordPress Website – Lesson 6

7. Add Email Signup Form to Facebook | Mailchimp Facebook Page Integration – Lesson 7

8. Mailchimp Automation Tutorial | Set up Automated Welcome Email to New Subscribers – Lesson 8

I would suggest you read the basics of MailChimp:

MailChimp is one of the most popular Email Marketing platforms available out there. It is popular in the email marketing network for many reasons.

Beginner friendly, easy to use features and pricing took it to the next level of popularity!

Even, a beginner who has never tried MailChimp or any other email marketing platform before – will be able to use it efficiently by watching one single video tutorial! – it is that easy!

With a Free MailChimp account, a beginner will be able to add, up to 2000 subscribers to their email list and will be able to send 10,000 emails each month to the list for no cost! – can you imagine how beginner-friendly MailChimp is?

So, you are going to get all the grasp in this field from this step by step mailchimp email marketing tutorial!

#MailChimp #EmailMarketing #MailChimpTutorial

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Email Marketing Strategy And Tactics For 2020

Email Marketing Strategy And Tactics For 2020

Take In The Symposium ONLINE COURSES at: https://www.udemy.com/user/wes-frank-2/

This is a merged version of all the video lessons in Section 6 – Email Marketing Strategy & Tactics For 2020.

#emailmarketing2020 #emailmarketers #smsmarketing

Mautic is an opensource automated email marketing solution that is self-hosted on your website, saving you thousands of dollars a year in costs. In the video, I spliced together all of the videos from Section 6 – Email Marketing Strategy & Tactics For 2020 from the Frugal Email Marketing course to show you some of the best practices email marketers are using into the new year.

There are many accompanying documents, including step-by-step written instructions that couldn’t be shown in the video’s description because of its length – but they will be available for free inside the course.

○ This is Frugal Email Marketing | Online Course –https://youtu.be/Jrc55c4cyMs
○ Introduction & Sneak Peak | Frugal Email Marketing – https://youtu.be/zYPzD1sOaTU
○ The Dean Graziosi Method | How To Create Unlimited Unique Content Pulled Directly From Your Soul – https://youtu.be/_doGSdSrFxE
○ Don’t Break The Chain – How Deliberate Daily Practice Can Help You Achieve Your Goals | MentorPack – https://youtu.be/CqwTBaDLuo4
○ How To Title YouTube Videos – https://youtu.be/zRjRkKyri7g
○ YouTube Traffic | Web Traffic Secrets – https://youtu.be/qxm6ZxCC_Hk
○ The Top 10 Email Subject Lines | Use These In Your Next Email Campaign To Get More Opens – https://youtu.be/iAMyhV_4gOQ

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Email Marketing Strategy For CRAZY Clicks (597 Clicks in 36 Hours)

Email Marketing Strategy For CRAZY Clicks (597 Clicks in 36 Hours)

One of the best assets in a business is having an email list to use for marketing. In this video I will walk through a recent email that was sent to our email list that received 597 clicks in just 36 hours.

I will also share the email and subject lines that allowed this email to do so well.

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Check out the FREE list building Training – http://listbuildclass.com

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QUESTION — Have a question about selling online, building a brand or anything else? Post in comments section of this video!

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#emailmarketing #emaillistbuilding #listbuilding

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STOP Trying to Build Marketing Funnels (And do THIS Instead)

STOP Trying to Build Marketing Funnels (And do THIS Instead)

You hear all these people talking about how their marketing funnels are bringing them hundreds of clients and thousands of dollars, and when you look at their landing pages, their email sequences, their Facebook and Instagram ads, you get paralyzed.

How do these people come up with those beautiful, designed marketing funnels and figure out all their sophisticated automation behind those sequences? Well, you no longer have to hire a designer. You don’t need to even be a paid ads expert. You don’t even have to be a developer. There’s a easier and simple way to do this. Today I want to tell you that you should stop building marketing funnels and do this instead.

Download my eBook from https://www.getresponse.com/features/email-marketing#ebook
GetResponse – https://www.getresponse.com
Shopify – https://www.shopify.com/
Etsy – https://www.etsy.com/
Woocommerce: https://woocommerce.com/
Stripe – https://stripe.com
Paypal –https://www.paypal.com/us/home
WebinarJam – https://www.webinarjam.com/

Now, if you want to sell anything online, you need to have a sales process.

It doesn’t matter if you’re selling consumer product or a B2B product. You have to, in essence, take people from point A to point B.

Point A is the first time that you have contact with them, whether that’s on your website, someone’s contact with your brand, they’re seeing it online, and point B is the moment that they decide, hey, I like what you’re selling.

It’s also the best way to get people to keep buying more and more from you, which increases the lifetime value of your customer, which then makes it more feasible for you to leverage paid advertising on platforms like Facebook, Instagram, or Google.

Now, normally, as I mentioned earlier, if you want to create a following, you would have to hire a paid ads person, you would have to learn design, you have to learn email marketing and be really good at the copy, and you would have to know web development. But those days are gone.

Now there’s one simple tool that’ll let you do all of this, and you no longer need multiple tools or the skills to create a high-converting funnel. You can get all of that done by just using only one tool, and it’s called Autofunnel by GetResponse.

They took all the knowledge, all the funnels that converted, and packaged it all up into one simple tool that makes it easy for small and medium businesses, even large enterprises.

So a few of the cool things that you can do is, normally if you want to run paid ads, you have to know how to leverage Facebook ads or Instagram, and all the bells and whistles, so that way you can get the maximum out of their platform.

Now, through the Autofunnel platform, you can run paid Facebook and Instagram ads directly there, and that the landing pages that they have are the ones that are already proven and high-converting. In other words, they’re not going to show you landing page templates that don’t convert well for people.

So it’ll give you all the email marketing sequences and automation you need to get going right away without having to hire a specialist.

That way you can get more people from not buying to buying so you can maximize the dollars from your ad spend. In addition to that, the email templates that you can see are written by other marketers, and they convert well.

It even handles all the transactional side as well. So it doesn’t matter if you’re leveraging a store like Shopify or Etsy or RU Commerce. It all is plug-and-play, even with your current payment processors, such as Stripe and Paypal.

If you want to run a webinar, it not only helps you maximize the number of signups, but it has its own webinar platform, so you don’t have to pay for a separate webinar service. It used to be, when I used to run webinars, I would have to sign up for a WebinarJam.

I would have to connect it with, let’s say Infusionsoft, which is now Keap. Then from there I would have to go and hire a developer to make this all work because Infusionsoft is hard to use.

But now you can all do this really simple with templates that are already high-converting. That way it’s so much easier if you want to sell high-ticket items, such as when you’re selling a $1,000-plus product.

Now, here’s my favorite feature. At the bottom of every single funnel is your exact ROI. It used to be where you would have to go into Google Analytics and calculate it manually.

But now, through Autofunnels, you can just see the ROI at the bottom of every single funnel, which helps you get the maximum amount of it.

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