4 Digital Marketing Strategies GUARANTEED To Work for Ecommerce

4 Digital Marketing Strategies GUARANTEED To Work for Ecommerce

4 Digital Marketing Strategies GUARANTEED To Work for eCommerce. Continue reading below.

📂 Get everything you need to start and run your business here. You’ll find designers, templates, checklists, guides, books, courses and a lot more! https://kirkbuchanan.net/links

📹Watch the entire Shopify private label series here https://www.youtube.com/playlist?list

Watch this 7 Things I Wish I Knew Before I Started My Ecommerce Business https://youtu.be/Gl1s07rv9uo

In this video, you’ll learn the 4 best digital marketing strategies for eCommerce businesses. These 4 strategies are based on scientific research in the field of psychology, my personal experiences and a collection of all the best information I gathered from consuming content from some of the best digital marketers I know.

0:38 Importance of using best strategies
2:03 Email marketing with giveaways
4:25 Testimonials
7:08 Retargeting
9:23 Create content

If you appreciate the effort in this video, please subscribe to my channel for more videos like this soon.

If you want to work with me directly, email me [email protected]


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eCommerce Facebook Ads Marketing Strategy For 2020 | SAMIR CHIBANE

eCommerce Facebook Ads Marketing Strategy For 2020 | SAMIR CHIBANE

*Get Your 2-Day LIVE Stream Pass for the 2020 eComm Resolution Workshop Here:* https://www.ecommincubator.com/workshops

If you haven’t already, i suggest you take the time to reflect on your Facebook Ad marketing strategy and marketing strategy as a whole, and really evaluate how to approach the new year.

I recorded an ad why you should be thinking bigger with the Omni-presence strategy, and why Facebook Ads should be just a part to your marketing and not your only source of advertising.


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Email Marketing Strategy for Beginners 2020 - Ecommerce Businesses

Email Marketing Strategy for Beginners 2020 – Ecommerce Businesses

The one sentence that changed everything. Video 2 of our training series. Your email marketing strategy will never be the same. X0X0 Renae
►► Find Your Target Market: https://www.youtube.com/watch?v=J9W9pyRsHzQ
►► OHWO: https://ohwo.com
►► OHWO Quick Start Guide: https://ohwo.com/quickstart



Video 1 || https://youtu.be/0qfyuCLKnM4
Video 2 || https://youtu.be/CMm3t9cf7ag
Video 3 || https://youtu.be/Ut_e8qvXYe0
Video 4 || https://youtu.be/43-9B0WRnUk
Video 5 || https://youtu.be/9yglmfru8kE


►► FREE Workshop: Your First 100 Etsy Sales https://YourFirst100EtsySales.com
►► FREE Course: The “No Fail” Handmade Online Business Formula https://www.freehandmadetraining.com
►► Renae’s Email List With Drip Fed Unadvertised to the Public Goodies: https://www.cupcaketrainings.com
►► Tom Cote’s Channel: https://www.youtube.com/thetomcoteshow
►► 21 Uniqued Handpicked Suppliers eBook FREE: https://www.cupcaketrainings.com/handpicked
►► The Tom & Renae Story – How We Met: https://www.youtube.com/watch?v=cY7V26y1gEI



►► How Veronica made $10k in 30 Days: https://www.youtube.com/watch?v=ET3Jp_XsX1U
►► How Jacqueline made $100,000 with her handmade business: https://www.youtube.com/watch?v=x7AZAQxzxYQ&t=921s
►► 5 Ways to Increase Traffic to Your Etsy Shop: https://www.youtube.com/watch?v=-_L2ju-kncs&t=125s
►► Renae’s Very First YouTube Video: https://www.youtube.com/watch?v=n-hrk1EWDA4&t=33s

RECOMMENDED WATCHING – What if you get 0 sales? https://www.youtube.com/watch?v=n_2gTbnKnno



►► ZBesties App: https://www.zbestiesapp.com
►► ZBesties Facebook Group: https://facebook.com/groups/zbesties
►► OHWO Facebook Group: https://facebook.com/groups/ohwoisme
►► Instagram: https://instagram.com/cupcaketrainings



Cupcake Trainings is a place where every handmade business owner can access a variety of workshops, courses, mini-courses and trainings. Taught by a whole team of educators who each specialize in a particular field—from growing your handmade business on Etsy to making your own website and so much more, students can learn online and at their own pace with the support of a seasoned staff to back their company and guide them as they grow.

We understand, more than anyone, how difficult and daunting running a business can be. Which is why, here at Cupcake Trainings, we made sure you’ll find a platform where you can find content that suits you, connect with a community of fellow students and alumni, create lasting partnerships and friendships, and discover skills that can propel your business to greater heights.

Whether you’re thinking of starting a business or already have one, no matter what stage in your business you’re at, we believe in creating materials that cater to your specific needs. Our step-by-step process that we have built through years of experience can help you minimize your legwork and let you avoid making the same costly mistakes we did.

We offer a diverse selection of highly recommended courses and trainings geared towards handmadepreneurs.

We have an entire team of teachers who have succeeded in their businesses and want to see YOU succeed too.

No lengthy, complicated processes. Just straight to the point and easy to understand formula and strategies.

Why did we create Cupcake Trainings?

To equip you with the knowledge you need to create, promote and profit from your own handmade business.

To teach you the skills to help you run a business and avoid making the most common business mistakes.

To provide you with quality trainings and courses that take away all the guesswork.

To help you achieve the results you want without overspending on outdated techniques.

To put the spotlight on your prized creations so people can finally appreciate and buy them.

To guide you in the right direction so you can leave that job to focus on doing what you’re most passionate about.

To hold your hand every step of the way so you can hit that 6-figure mark or even achieve that lifelong 7-figure goal.

To share with you tested and proven shortcuts that have worked for us—handmade business owners just like you who used to think scaling up to six and seven figures were merely a pipe dream.



See for yourself on our social media or take the shortcut and look here:



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Proven Content Marketing Strategy (3 Content Bucket Method)

Proven Content Marketing Strategy (3 Content Bucket Method)

Creating content is one of the best ways to get traffic to your website. It also allows you to build you email list and create additional assets. In this video I’ll walk you through the 3 Content Buckets that will allow you to create endless content that drives traffic.

📒 Show Notes and Resources for Brand Building

📒 1. (Video) The four stages of creating a profitable online brand with success and tips for speeding up your growth! The PACE Method – http://theamazingseller.com/pace

2. FREE Brand Growth Validation Checklist 🎯 Learn how to identify a profitable niche and build out a brand online that has multiple traffic and revenue streams! ➡️ http://brandcreators.com

3. 📕 Get a copy my book “The Take Action Effect” and unlock your true potential to create your ultimate FREEDOM. ➡️ http://takeactioneffect.com
QUESTION — Have a question about selling online, building a brand or anything else? Post in comments section of this video!

Subscribe to The Amazing Seller Here: https://theamazingseller.com/youtube

Check out the TAS BLOG for FREE training – https://theamazingseller.com

Scott Voelker on Social Media:

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Twitter: https://twitter.com/scottvoelker

#contentcreation #contentmarketing #websitetraffic


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11 Ecommerce Trends 2020 | Digital Marketing Trends 2020 - Hindi

11 Ecommerce Trends 2020 | Digital Marketing Trends 2020 – Hindi

#Ecommerce #Trends
#EcommerceTrends2020 #Brands #DigitalMarketing

2020 is here and we already crossed Jan. In this video I talked about the trends you may see in 2020 in Ecommerce Industry.

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E-commerce: What to do when you can’t make deliveries

E-commerce: What to do when you can’t make deliveries

Covid-19 is impacting businesses across the world and a lot of industries are taking a hit. E-commerce sites are seeing a particular problem where warehouses and delivery centres are closing and deliveries can no longer be made. 

If that’s a problem facing you and your business at the moment, read on for guidance on how to handle your e-commerce site when you can no longer make deliveries. 

How to communicate Covid-19 updates

Clear communication with customers is always essential. Customers will now be expecting to find Covid-19 announcements or words of reassurance on e-commerce sites. We recommend that communication is specific, in this case, to Covid-19. Here are some options:

Top of page banners 

This banner should provide clear details about any delivery delays or cancellations. We recommend having this banner on every page. If that’s not possible, include it on the homepage and the basket/checkout pages. Link out to the relevant policy or FAQ page.

Here’s an example from Target:

Pop ups

Similar to banners, pop ups should have clear information detailing the change in deliveries. Pop ups can be more intrusive than a top of page banner, so we’d recommend including one on the homepage and the basket/checkout pages. Keep messaging detailed and optimistic.

Here’s an example from M&S:

Update meta descriptions

Use your site’s meta description to let existing and potential customers know how Covid-19 is impacting deliveries. This will appear within the SERP, so include information on free deliveries, delivery cancellations or if it’s “business as usual”.

See this example from ASOS:

Implement Covid-19 specific structured data

Google is now supporting Covid-19 specific structured data, which displays clear updates within the SERP.  Some examples include:

  • Quarantine guidelines
  • Travel restrictions
  • Announcement of an event transitioning from offline to online, or cancellation
  • Announcement of revised hours and shopping restrictions

See Google’s guide on Covid-19 special announcement structured data.

Update your FAQ page

Your FAQ page should be updated to reflect any changes to your service. To get an idea of the kind of Covid-19 specific questions people are asking, look at:

  • Ahrefs for keyword research

    • Search for Covid-19 related queries (e.g. “covid and international deliveries” or “is coronavirus impacting delivery times”)
    • Use Ahref’s site search functionality to research competitors and identify if they rank for questions you don’t rank for
  • Site search data (Google Analytics)

    • If you have site search tracking enabled, look at the queries being typed into your internal search functionality.
  • Competitors

    • Are your competitors including Covid-19 specific FAQs? If so, is this something you can also use?
  • Industry knowledge

    • You’re an expert in your industry. What questions would you expect customers to be asking?

How to keep your site functionable 

A website helps users fulfil their needs. Although you may be facing delivery difficulties, you can support your customers in other ways – e.g. allowing them to browse, creating shopping baskets or wishlists.  Keeping your site live is essential and now is the opportunity to prepare for a post Covid-19 recovery. Here is what to focus:

Ensure search engines know that your site is still live and deserves to rank

 Maintaining rankings will be crucial in weathering this storm. Health checks you can make include:

  • Are there lots of redirects or 404 pages?
  • Are rank worthy pages (e.g. homepage, category pages) being indexed? 
  • Are non rank worthy pages (e.g. privacy policy page, duplicate pages) being indexed?
  • Is the XML sitemap up-to-date?

Find an extensive guide to tech audits here and information on common tech issues of e-commerce sites here.

Keep category and product pages live and updated

Category pages are often essential to rankability, people are often looking for a category rather than a specific product. 

  • Ensure category and product pages are optimised and include relevant keywords in the meta title and H1

    • Titles should be no longer than 60 characters 
    • Ensure there is only one H1 on a page
  • Ensure categories pages are well linked to from the homepage

Here’s a guide on creating and optimising new category pages and how to write an incredible title tag.

Introduce shopping baskets and wish lists

Allow customers to create wish lists or build up their shopping basket without expiry. Remember, we’re thinking about how to make future sales easy for customers that may be browsing now. 

Example from ASOS:

How to collect and use customer data

Now is a great time to understand your customers and the journey they take across your site. As mentioned earlier, customers will still be looking for products. Here are some ways to gather and optimise that data:

Ensure your analytics tracking is correctly set up and accurate

If sales are down, this is also a good time to explore the customer journey and map out any areas where the journey can be optimised. For example, are you finding customers are landing on product pages instead of category pages and fail to make a purchase?

Read more on how to conduct a Google Analytics audit.

Encourage customers to subscribe to be notified when delivery is available

As well as data collection, this offers the customer an extra service which they might not have previously had, helping customer relationships and therefore, retention. Any data collected through subscription can be used for retargeting during this period and post Covid-19.

How to write engaging content

So your sales have dropped and you can no longer make deliveries, how else can you engage the customer?  Write some great content! Here are some ideas to get you started:

Write top of funnel content 

Top of funnel content can capture potential customers and lead them down the path to purchasing. This type of content is worth investing in now, as it’ll pay off in the future. Some examples include:

  • Evergreen seasonal content – this content will be relevant every year and can be easily recycled in the future.
  • Timely content around Covid-19. We are seeing sites writing content around working from home, wellbeing and things to do whilst isolating. This content is highly relevant and relatable during this period.
  • What are your competitors writing about? Use Ahrefs to discover related queries and content ideas to your industry. Protip: find which keywords your competitors rank for that you don’t using Ahref’s Content GAP functionality.

Check out this guide to writing content for organic traffic.

Example: Lush.com (UK)

Lush can no longer make deliveries. They have communicated clearly to customers that deliveries can’t be made, kept category and product pages live and are instead showcasing related content. The screenshots below are taken from their homepage. 

To communicate the lack of deliveries to customers, Lush have provided a banner and large announcement above the fold on the homepage. This communication is clear and links out to a more detailed article.

Instead of displaying products on the homepage, Lush are now showcasing relevant content such as, a guide to looking after your hands and recommendations on “ways to cope” during Covid-19.

The top nav allows customers to easily contact Lush, browse for products and access their basket. Although orders can’t be made, Lush does encourage customers to signup to create wishlists instead.

Final thoughts

Although the world is experiencing a period of uncertainty and disruption, take the time now to prepare your site and business for a post-Covid world. Investing time into ensuring your site is healthy, that  content is being written and that customers feel supported will pay off. Now is the time to pay more attention to customer support, retention and brand reputation in preparation for the future.

Share any of your e-commerce tips and tricks with us!

This content was originally published on Source link, we are just re-sharing it.

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7 eCommerce Email Marketing Tactics That Work Like a Charm

7 eCommerce Email Marketing Tactics That Work Like a Charm

Email marketing is the life and blood of e-commerce, but if you’re using it wrong, it won’t generate you any sales. When you look at companies like Overstock do you know where they’re getting the majority of their sales from? Email marketing. That’s how powerful it is. Today I’m going to share with you seven e-commerce email marketing tactics that work like a charm.

Mailchimp: https://mailchimp.com/

I’m going to break down seven tactics, and if you use these, your numbers will go up.

Tactic number one, scrub your list.

The reason I say scrub your list, too many people have eCommerce email marketing out there and they’re just like, yeah, my list is huge, I’m at 100,000, I’m at 200,000, and I’m going to keep emailing everyone.

Well, what you’ll find is your email’s going to the promotions tab.

Why is it going to the promotions tab?

It’s because you keep emailing people that aren’t opening up your emails.

If you scrub your list, only email the people that are opening it, your deliverability rates go up, you get into the inbox, and your open rates go up, your clicks go up, your sales go up.

Scrub your list. If you’re using a good email provider like ConvertKit, they automatically do it for you.

Number two, you want to make sure you do trigger-based emails. If someone is on your email list, they add stuff to their cart, but they don’t complete their checkout, what should your email be to them?

When someone goes to their checkout they have these products and they don’t checkout, but then, you shoot them an email being like, check out our e-commerce store, here are all these products that we sell.

Well, that’s a terrible email.

They already added the ones that they want to buy, but they just need that push over the edge.

Maybe some testimonials, whatever may be to get them over the edge, that will help a lot, and you’ll notice a ton of sales from that.

The third thing that you need to do is time-based emails. Here’s what I mean by that.

Everyone’s like, yeah, you send out an email, people open it up whenever they do. If you have a ton of unopened emails in your inbox, what happens?

You’ll find that you’re less likely to go through all the ones that are at the bottom and open them up.

People get lazy, it’s not just you, it’s everyone. So you want to look at what time that person came to your site and put in their email.

That’s when you should be sending them an email.

I try to stick within that timeframe, usually within an hour, versus sending it whenever it’s my convenience.

The fourth thing you want to do is promotional-based emails.

So you want to make your campaign set up in advance. You don’t want to be at the last minute writing these emails.

That’s a lot from a holiday season, even though there’s a whole 12 months in a year.

The fifth tip I have for you is to keep your emails short, to the point, and try to use text-based emails.

Most e-commerce companies love using image-based emails.

Do you know what happens with image-based emails?

They get pushed in the promotions tab.

Google and Gmail and Outlook, they all know that when someone sends you an email with a ton of images, it’s usually a promotion versus when someone sends you a text-based email it’s typically a friend, hence, you want to use text-based emails.

The sixth tactic I have for you is upselling and downselling.

Typically, when someone buys from your e-commerce product you’re going to have upsells and downsells on the checkout page.

Sure, you want to still have them on the checkout page right after they purchase, but you also want to followup through email for all the people that don’t buy your upsells and downsells.

On your thank you pages where you have these upsells and downsells, usually they’re short and to the point.

Through email, they can be much more in-depth, longer, and you want to space it out.

You want to followup with all the other things that they can buy that can make that experience even better. It’s very important to get the timing right.

The moment you get the timing wrong, that’s when you’ll see that those emails won’t convert at all.

And last but not least, when you’re doing email marketing, it’s not just about email.

It’s very similar to email about the tactics that I’m going to break down. It’s push notifications. I use email combined with push notifications.

So when someone subscribes to my site through tools like Subscribers, I’ll let them know and push send them through their browser, hey, here are the products that you could end up buying.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/

#eCommerce #NeilPatel #EmailMarketing


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Faster pages, stronger sales: Optimizing ecommerce site speeds

Faster pages, stronger sales: Optimizing ecommerce site speeds

  • Research from Google suggests that the correlation between page load times and conversion rates is strong, especially on mobile web pages.
  • One of the simplest changes you can make to your website is limiting the data loaded as a visitor navigates through product listings.
  • If you can identify that pages are loading a lot of third-party Javascript files ahead of your body content, you’ll want to see how that can be rearranged.
  • More simple yet surprisingly quick things that can help speed up your ecommerce site.

For online retailers, the abandoned site/cart problem has many factors. Reducing the number of clicks to checkout, eliminating surprises in price displays and offering guest checkout options are some well-known ways to fight cart abandonment on an ecommerce site, but smart merchants are always searching for ways to keep potential customers from leaving the site before making a purchase.

Research from Google (among other surveys conducted in the last few years) suggests that the correlation between page load times and conversion rates is strong, especially on mobile web pages. In short, slow loading times are stopping sales in their tracks.

Speeding up page load can have a huge impact on your business. Just check out Google’s Test My Site tool, which can help you estimate load time’s impact on revenue based on the number of visitors to your site, your average conversion rate and average order value. Depending on your results, you may want to start small or jump into wholesale site adjustments to reclaim revenue lost to site abandonment. Let’s go through speed-oriented changes at three different levels of difficulty.

Level one: Simple yet quick changes you can make yourself 

Images on your website create the biggest data transfer need when someone loads up your page on their browser. One of the simplest changes you can make to your website is limiting the data loaded as a visitor navigates through product listings. That doesn’t necessarily mean you should remove images, it just means you should be smarter about how they’re used.

The simplest way to do this is to make sure your customer’s browser is loading the right size image for their needs. If they’re on mobile, they don’t need the same size product images as they would on desktop. You can manually add differently-sized images and set parameters for when they’re displayed, but your ecommerce platform should offer a way to make images responsive to the customer’s device. You upload the highest-quality image you have, and the user gets the size they need based on the device they are using.

Another best practice is to limit the number of items displayed at one time on each page. Don’t load 100 results per page when only 15 can fit on-screen at once. Instead, use “Load More” buttons and let shoppers tell your site when they’re ready for more. This allows shoppers to scroll segments of your product listings, without feeling daunted by dozens of pages of results to sift through, while also keeping load times ultra fast. Your page will only need to load a handful of images at a time when the user is ready to view them, and their overall scrolling and the shopping experience will be simplified.

Level two: You might need the help of your partners

As with images, reducing the amount of other data that needs to load when a user first visits your website will help speed up their experience. The content they encounter first on your site is called “above-the-fold” content and should be what loads first. You might be surprised to learn that plenty of websites load third-party widgets before getting to the actual content.

It’s easy to identify the way your HTML is structured – just open the developer tools on your browser and look through the page code. Near the top, you want CSS to load first, which appears as <link>. This controls the basic appearance of your site and you can use CSS in place of certain images or graphics to make your pages even less hefty to load. Next, you want to see the <body> of your page – the content your customer is waiting for – or, potentially, some javascript files, <script>, if some are absolutely required for the rest of the page to load.

This is where your partners come in. If you can identify that pages are loading a lot of third-party Javascript files ahead of your body content, you’ll want to see how that can be rearranged. However, going into your site backend and messing with code isn’t usually advisable. Create sandboxes for testing to make sure a change on one page doesn’t break the rest of your website. If you don’t have developer resources in-house, work with your ecommerce platform provider or domain host. They can help you set up sandboxes for your own testing, or identify and correct any page structure mishaps that might have been created as you added different tools and functions to your site.

Level three: Teamwork makes the dream work

Consistent experiences across desktop and mobile have been the goal for merchants since the iPhone’s introduction in 2007 launched the era of mobile browsing. In the 2010s, responsive design delivered significantly better mobile experiences and played a significant role in the shift of internet access taking place mostly on desktop to mostly on mobile.

Now, blending the functionality of websites with the simplicity of apps is the latest move to provide fast, simple mobile commerce experiences. Progressive web apps, (PWAs) which were introduced several years ago but are seeing more significant adoption now, have a few attributes that make them unique, and uniquely-suited to online sales.

PWAs are responsive and load incredibly fast, giving the sensation of instantaneous load times. They can work offline, thanks to progressive updates through service workers, and are secure because service workers require encrypted data transmissions. PWAs can be installed on mobile device home screens and support push notifications like apps, but can also be accessed and shared using URLs like websites.

In short, PWAs can solve the problems of slow page load speeds on desktop or mobile, but also unlock new ways for merchants to interact with shoppers, provide great digital experiences, increase loyalty and empower customers to advocate for the brand. You probably aren’t going to build a PWA alone, but brands who do find many benefits in the process.

When a potential customer visits an online store, it’s typically because they have some level of interest in the products sold there, which is why it’s frustrating for merchants to lose a sale once they have come that far. Don’t let page load times be the reason bail. There are many factors and many fixes like the ones we’ve reviewed here that can impact load speeds and keep customers happily shopping on your ecommerce site.

Jimmy Duvall is Chief Product Officer at BigCommerce.

This content was originally published on Source link, we are just re-sharing it.

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