Want to know what to post on LinkedIn?
Here are some easy LinkedIn and content marketing tips to help you build your brand
LinkedIn is a great marketing tool to promote yourself.
It’s also a great way to grow your personal brand on LinkedIn.
By building your personal brand online, you will create inbound and attract clients or business. I should know, I was able to grow from 0 to 30k followers in 2 years (I started my channel in late 2017).
Learn how to market yourself by doing this:
00:14 – How to build a personal brand on LinkedIn
01:10 – How to post and create content on LinkedIn
02:56 – How to create epic a ‘headliner’ on LinkedIn
(it’s your pitch line to attract relevant connections).
🍗 Who is String Nguyen
String is a 3x LinkedIn’s Top Voice, nominated Forbes Asia 30u30 and is the founder of The Trusted Voice, we help entrepreneurs, coaches and experts who struggle to market themselves by giving them a framework to build their personal brand.
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The biggest search engine in the world is Google, the second largest search engine is YouTube. Are you using them to generate leads?
If you want to generate leads you need to use the power of Search Engine Marketing (SEM). This is basically the capacity to show in the first page of results of search engines.
A couple of days ago I was watching a video of Neil Patel in which he said that he generates 4 million visits a month in his sites, and he uses 2 strategies to do it, content and Search Engine Marketing (SEM).
That´s it, if you do content is not enough, you have to promote that content otherwise nobody will be able to find it and your effort will go to waste.
In this video, I explained Search Engine Marketing(SEM) in an easy and fast way for this 2019, because things change a lot over the years, that is why is important to be up to date with your knowledge.
I dare you to start promoting your content as vigorously as you can on search engines and see what results you get.
Ever wonder how to rank locally or nationally on Squarespace? Maybe you have a client and don’t know how to optimize their Squarespace site. Today I show you how to easily rank your Squarespace website. We cover title tags, meta descriptions, open graph data, schema markup, alt tags, image optimization, speed optimization, citations, google my business optimization, and more!
0:57 What You Need To Know About Title Tags and Meta Descriptions.
3:44 Best Practices: URL Slugs.
5:08 Page Description Tricks and Tips.
5:43 How To Share Images on Social Media.
7:05 Internal Link Strategy for Your Squarespace Site.
8:44 Produce High-Quality Content with Writers Access.
11:15 Gain Authority with Citations and Schema Markups.
13:26 How To Add Images to Your Squarespace Website.
15:31 How to Convert Visitors with Call to Action Buttons.
16:33 Rank Locally with Google MyBusiness.
18:49 How To Conduct Keyword Research with Ahrefs.
20:02 Generate Reviews with Many Chat
Get My Free Audit Template: https://chasereiner.com/seo-audit-checklist-template/
In the fast-paced digital age era, there’s always the demand to stay current. As a result, many reasons prompt businesses to redesign their website.
Some examples of these reasons may include wanting to promote a new product/service or if your current design is hurting conversions and sales. Whatever the reason, redesigning your website doesn’t have to be rocket science or stressful.
The truth is, no matter the industry or your company size, it comes a time when a website redesign becomes crucial to the success of your business. However, before you proceed to revamp your website, you need to figure out the following aspects to come up with a strategic redesign plan.
What is or isn’t working
What is the goal or purpose of your website redesign?
Once you’ve figured out these aspects you can start the redesign project. However, getting started may seem overwhelming, because the majority of people have no idea where to start. Not only do you have to find the best web design company, but you also have a ton of questions that you need answering. Luckily, we are here to help you get started and address most of your concerns. Read on for expert advice on how to go about redesigning your website.
Seven easy and stress free website redesign ideas
Although a website redesign may seem overwhelming, consider following the steps to make the process easier and more effective.
1. What are your reasons for the website redesign?
For a website redesign project to be successful, multiple aspects need to be put into consideration. Generally, you need to have a solid understanding of why you are redesigning your website in the first place. For instance, you may consider revamping your site due to the following reasons.
Outdated design that doesn’t match your brand’s goal
To increase awareness
Generate more sales leads
Improve sales support
Moreover, it’s vital to identify the shortcoming of the existing site to ensure that you make crucial changes once you start rebuilding it. Without this step, you only end up masking the issue – with a shiny new site and updated content but not driving results.
2. Does your website design align with your goals?
Outdated designs and content are among the top culprits that prompt a site to be redesigned. However, it’s crucial to recognise and set clear goals for the updated website and convey these details to the team redesigning the site. Typically, the goals should determine the design and structure of your entire site. Some of these goals may include:
Increasing brand awareness and reputation
Improve consumer engagement
3. Who is your target audience?
User-centered designs are no longer an afterthought because it is the driving force for any website design brief. Remember, it’s one thing to have a beautiful site and another to get results from it. In this case, it’s vital to consider your user personas or your target audience. To determine your target demographic, try to find answers to the following questions.
Who is the primary demographic?
Why and how are they coming to your website?
What search terms are they using?
What information are they looking for?
How do the brand’s services and products help them solve their problems?
What do they seem to be struggling with on my site?
4. Research and competitive analysis
Well, when it comes to revamping any aspect of a business, the goal is to always stand out in the fierce market. To do this, you need to identify and assess your competition in the industry. Look at the strategies they are using and pinpoint what’s working for them.
Use the information you get as a source of inspiration but do not copy and paste. Then, through competitive analysis, redesign your website and make it better than the competition’s in terms of loading speed, navigation, responsiveness and so on.
5. Create the wireframe and mock-ups
Wireframes and mock-ups enable you to visualise your site before it goes live. Additionally, they allow you to place elements on a page accurately. Because the human eye appreciates balance and uniformity, you can opt to use grid-style designs.
Once you’re satisfied with the mock-up plan, you can start working on the actual design for your new website. Decide on the elements that you’ll want to appear on all web pages or on just your landing pages as well as those you’d wish to include on individual pages. Moreover, don’t neglect your blog pages, visual elements and call to action placements.
6. Optimise for SEO
It’s no secret that content is king. The ability to rank on search engine results pages (SERPs) or be visible to your target audience is not any straightforward feat. There are millions of companies in the same industry competing for the same search terms or keywords as you. Thus, doing keyword research is vital for your site to rank not only on Google but other online search engines as well. However, don’t create content just to fit the design of your website. Instead, focus on a design that aids the presentation of information to your target audience.
7. Responsive design
Today, it’s essential to have a responsive website – that works perfectly across all devices. For instance, according to research, over 50% of website traffic was generated from mobile phones. Thus, with smartphones being increasingly used by thousands of people at any given time, your site must be mobile-friendly.
This ensures that prospective clients can easily find your information regardless of the device they are using, whether a mobile phone, tablet or computer. Remember, although an increase in revenue is the number one goal of a website redesign project, enhancing user experience is a bonus that ensures you achieve your goals.
Redesigning your website can boost the success of your business when done correctly. The trick is to start with data about your website’s current trends in conversion rates, web traffic, bounce rates, among other metrics as your basis for revamping your site. Then all you have to do is to apply this information and the ideas above to your new design process.
Wondering how to use Instagram ads to get followers? In this video, I outline how to use Instagram ads effectively to generate more followers for the least amount of money possible. I recommend using Instagram story ads as they are currently the best bang for your buck. You can optimize these ads even further but implementing an Instagram ads strategy that includes proper targeting and campaign setup. I outline how to maximize your ads on Instagram to ensure you are getting the most ROI possible. ALSO if you haven’t set up your Facebook pixel, be sure to set that up to maximize the usefulness of any paid traffic for future campaigns and retargeting.
This description contains affiliate links. If you decide to make a purchase using them, I may receive a small kickback which helps to support the channel and allows me to make more videos like this. Thanks in advance!
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