An internet marketing consultant handles the web presence and online advertising for companies to increase traffic, gain followers and promote conversions. They have specific goals and objectives to attain, and work with the marketing team or manager to set those goals. They use a number of marketing tactics such as PPC campaigns, email campaigns, SEO strategies for optimization and evaluating the analytics.
A marketing consultant or internet marketing consultant is not an employee of the company. They are independent contractors, or an organisation hired by the company to conduct the work in their own space unless other arrangements have been agreed upon.
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This interview answers the biggest questions about starting a consulting business or agency with the million dollar consultant coach, Tim Conley. Timestamps to all the questions answered below!
“Where to find agencies or quality workers to outsource work to?” – 1:45
“What approach is best to grow a multi-million dollar per year agency compared to a $300,000 per year agency…? Should I be doing the work in-house or whitelabel agency’s work?” – 4:32
“Is it possible to be an affiliate for an agency and just do the sales, pass off the client, collect cash and go back to prospecting?” – 6:30
“What should my average day look like as a bootstrapped agency entrepreneur? …What should I spend my time doing?” – 10:04
“There is no shortcut to growing an agency!” – 13:27
“How do you block out your day to create success?” – 14:54
“What are the first steps to get your first clients in a consulting business if you just moved to a new town or have no network?” – 18:55
“What do I do if there are no networking events or marketing meetups in my area?” – 22:54
“How can I build AUTHORITY fast?” (This is GOLD!) – 24:33
“What is the number one challenge that you see start of agencies have and how to overcome it?” – 29:30
“If I’m completely new and don’t have testimonials or case studies, what can I do to gain authority as a digital marketing consultant who can help?” *Be sure to watch the ‘Amplify the meetup trick section above, too!* – 34:52
“Should I focus in on a specific niche or be a general marketing consultant?” – 37:55
“Is it possible to start a digital marketing agency for lower value passion niches like art or music?” – 46:53
“My clients continue to churn out and quit on me, how do I structure my consulting or agency deliverables in a way to minimize churn and maximize long term profits?” – 51:32
“Step-by-step, how do I do the consultation? What are the exact components in a client’s business that I audit or consult on with new clients?” – 56:19
“What is the difference between being an AUTHORITY and an EXPERT? …And why does it matter? – 58:43
“Is the market too saturated with digital agencies?” 1:03:40
Whether you take the advice from this video and our previous videos or you go through a consulting course like a social media marketing agency course there is one component that simply learning through study can never offer you.
This is actually the key to everything and it cannot be taught through videos, PDFs, or audio files.
Tim addresses the question “is the market to saturated with digital agencies?” because with the proliferation of gurus selling how to be a consultant and how to start an agency courses it does change the landscape…
There is more noise now for a consultant starting agency than ever before.
But this should not be a downer because this also creates more opportunity in a very specific area as a result of this additional noise.
In pure fashion, Tim went all in on these answers giving brilliant advice that stems from over 20 years as a successful consultant.
Tim has helped businesses scale from the 10K per month mark to millions of dollars per year in revenue so his opinion on what it takes to grow a successful marketing consulting business is worthy of consideration.
I made the transition from employee to entrepreneur at 40 years old and became a marketing consultant. This is a day in my life as a consultant and how I grew my consulting into an agency.
Out and about as a Baby Boomer who is still learning, experiencing new things in business and life, and thrilled to share this with you all! Thanks for watching! Please take a moment to LIKE this video, SUBSCRIBE to my channel, and ASK any questions in the comments! 🙂
❇️ MORE ABOUT ME —
Stephanie founded FG Creative in 2002, bringing decades of valuable experience to the company as a media buyer, marketing director for major Southern California shopping centers, and consultant to prominent casinos, to mention a few. With marketing practically encoded in her DNA, and having achieved the level of Certified Marketing Director through ICSC, she thrives on generating new ideas and solutions, and mentoring her team to do the same. Stephanie loves to push traditional boundaries to ensure FGC clients are getting maximum results for their marketing dollars. Her entrepreneurial spirit is reflected throughout every facet of the company and has been instrumental in making FG Creative one of the premier marketing firms in the region today. When not founding companies or working with charities, attending fabulous client events, or shopping on El Paseo (to add to her extensive shoe collection), Stephanie loves riding her horses and spending time with her husband and their (many) beloved fur-babies.
Want to know how to become a digital marketing consultant? This is the video for you. In this video I share both how I became a digital marketer and how I have begun to build out a small boutique digital marketing agency.