Join Jim Johnson of Contractor Coach Pro and Joseph Hughes of Contractor Dynamics as they outline what a winning contractor marketing plan looks like.
– What is a marketing strategy?
– What’s more important – building brand or generating leads?
– Does the specific strategy depend on the size of the roofing or contracting company?
– What marketing activities should companies be doing at different sizes of growth?
– 3 things to consider when building a marketing plan
– The most effective social and digital advertising tactics today
– Unique tactics that will help you differentiate in your market
Plus, some excellent Q&A from this Live broadcast!
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Watch an additional training video here: https://www.contractordynamics.com/training
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Jim Johnson is Head Coach of ContractorCoachPro. He has gone into the back offices of over 1,000 different contractors, and got a first hand look into what they do well and what they don’t. ContractorCoachPro has a variety of programs to suit contractors at different stages of growth. The company is one of the most well-known coaching and consulting companies in the contracting industry.
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Joe Hughes is the marketing director at Contractor Dynamics, the only marketing training company dedicated to the roofing industry. Contractor Dynamics helps roofing companies install social and digital marketing systems inside their businesses, so they can generate their own customers and recruit their own team members. We help our clients build their brand and own their market.
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Website: https://www.contractordynamics.com
DIGITTER is a full-service digital marketing agency that focuses on driving results via, effective and measurable solutions. We partner with our clients to develop their marketing plans, and set up winning strategies to generate and convert leads.
From designing, developing, and optimizing websites, to increasing sales through creative & tactical digital marketing activities, we work with our clients to raise their brand awareness, generate more sales opportunities, and maximize their marketing budget ROI.
Our services deliver the best results in SEO, Online Advertising, Website Design & Development, Video Marketing, Social Media Marketing, Content Marketing.
DIGITTER is a top Digital Marketing Agency offering services that include eCommerce/Online store development, Affiliate Marketing, Marketing Automation, Web Analytics, Social Media Optimization & Promotion on Facebook, LinkedIn, Quora, Twitter, Instagram, Pinterest, YouTube.
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The necessity for your business to have an outstanding online presence and website has never been greater. For this reason, many local business owners like you are trying their best to find digital marketing agencies that can assist them in their online business goals. However, those who have yet to work with a consultant or a marketing group have little idea on what exactly these types of companies do. So how does an online marketing and web design agency actually work? Using our agency as a case study, here’s how.
A digital marketing agency can bring your brand to the masses and ensure your image online is nothing short of impressive. However, you need to ensure that the agency is constantly aware of the current and historical online marketing industry statistics and trends as well as customer behavioral trends that affect your business. Trends they need to be aware of include Google algorithm updates and developments in mobile-friendly web design. Your agency must also be at the frontlines of the industry, constantly testing online marketing techniques based on research.
But more importantly, the online marketing and web design agency must have the desire to make your business much more successful.
Good Agencies Actually Listen
No one knows your business and your goals more than you do. That’s why your agency must take the time to listen and understand your business, products, services, and who and where your customers and competitors are. They must take note of your past marketing activities to give us a clearer picture of how to help you. This is the intake stage and we use it to learn more about you.
Engagement via In-depth Consultation
When you are looking for a digital marketing agency, make sure they are a company that can provide a unique consulting experience to you. Though this experience can be achieved in many ways, the most effective is comprehensive consultation. Through extensive engagement, your agency can create a customized plan to expand your online presence and increase the attractiveness of your brand.
We are proud to say that we are an agency that provides detailed consultation to our prospects. While the client gets to understand the value of the service they are looking to avail of, we also get something out of the consultation phase. We are able to better understand our prospect and their business – making it easier for us do all the technical work later on.
Effective Project Management
If your agency cannot manage projects effectively, you’ll encounter great headaches in your partnership. Effective project management entails ample capacity because if the agency cannot handle the load you put on it, it will crack under pressure. See to it that the agency can scale with you and can prioritize your projects, big or small.
More importantly, ensure that your responsibilities in the project are clear are at the very start. This will improve management from the intake stage down to the completion stage. For instance, in a typical SEO campaign, some of our pre-launch responsibilities to you are: managing your marketing expectations, communicating our customer support structure, and giving you a list of the requirements you need to submit. On your end, you need to understand the goals of the campaign, abide by agreed upon communication methods / schedules, and submit the requirements we need to run your SEO campaign. If things like these are clear early on, the project will run smoothly.
Efficient Processes and Workflow
Processes and workflow are usually built with time. What we can say is that we have been doing this for years and our processes and workflow are smooth and efficient enough to make the most of the time we spend together during the consultation and the intake. We also have sufficient experience to ensure smooth and fast movement of tasks from one stage to another up to the end of the project.
Cycle Includes Continual Improvements
We follow a cycle beginning with an in-depth consultation to identify your needs and determine the best strategy for you. We then measure and analyze the results and listen to your feedback so that we can make our online marketing efforts for everyone a success. We develop our services continually as the online marketing landscape to ensure the best results, regardless of what service we run for you.
We take the time to listen to your needs through in-depth consultation, which we provide to clients before making any kind of service recommendation. And because we can deliver all these services to you, we’re confident we can help your local business succeed online. Call us today at (904) 616-0184 now or send us a message to schedule your free consultation on online marketing.
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