Learn how to start a digital marketing agency , tips to getting SEO and SEM clients. Showing one of my strategies to offer low budget top of the funnel client acquisition methods to get new businesses into my service ecosystem.
This video shows 800 reviews from over 500 people.
I utilized a strategy I call top the funnel acquisition strategy by offering budget services to get new clients into my digital marketing ecosystem.
Offering SEO and SMM services to people that had websites with small businesses and large businesses that could benefit from my other services. I am then able to offer higher level more expensive services.
This video will showcase one of the ways that I am able to gather clients. By using larger platforms like forums also freelance platforms and also by doing cold call outreach I was able to scale my 3 person agency.
So I show how many new customers you can reach out to by using this one method. I hope that you have found this showcase of past services rendered and a method I used to to grow my agency.
If you have digital marketing or SEO questions that I can help you with please feel free to ask. I am always happy to help business owners with the search engine optimization and help with social marketing.
Chris Palmer Marketing-SEO
30 W Broad St fl2
Tamaqua PA 18252
WHY SEO SERVICES?
GET AHEAD OF YOUR COMPETITORS:
Your competitors are doing it already, the longer you leave it, the more ground you lose to them. If you’re not in the first page of search engine results, then you are losing out to others.
PROFITABLE EXPENDITURE NOT FINANCIAL BURDEN:
While search engine optimisation will boost your sales figures it will not add to your marketing costs and the profit you make will cover your initial costs.
SEO IS FUTURE PROOF:
If an effective digital marketing strategy is not prepared beforehand, then this can be a big disadvantage for your company. When it is about SEO, what you will do today will maximize your chances of success in future.
BUILD TRUST AND CREDIBILITY WITH CUSTOMERS:
You know that if an SEO company has a position on the first page of Google, customers instantly have faith in the results based services and may consider them as the best. The same will be applied for every online marketing agency in London.
SEO VS. PPC:
Search Engine Optimisation has been proven as the most reliable long-term solution for marketing a business online. It works to promote the prominence of a web page or a website when a customer uses a search engine to get “natural” or organic (unpaid) results. With this strategy in place, you will no longer need to rely on expensive short term solutions such as pay per click (PPC) and will be able to achieve a lasting online success. For this reason, London business especially, relies on organic local SEO service companies.
GET MORE VISITORS TO YOUR WEBSITE:
Get more traffic/visitors through our effective services for your website. It is the fastest way to make your business more successful.
Cupcake Trainings is a place where every handmade business owner can access a variety of workshops, courses, mini-courses and trainings. Taught by a whole team of educators who each specialize in a particular field—from growing your handmade business on Etsy to making your own website and so much more, students can learn online and at their own pace with the support of a seasoned staff to back their company and guide them as they grow.
We understand, more than anyone, how difficult and daunting running a business can be. Which is why, here at Cupcake Trainings, we made sure you’ll find a platform where you can find content that suits you, connect with a community of fellow students and alumni, create lasting partnerships and friendships, and discover skills that can propel your business to greater heights.
Whether you’re thinking of starting a business or already have one, no matter what stage in your business you’re at, we believe in creating materials that cater to your specific needs. Our step-by-step process that we have built through years of experience can help you minimize your legwork and let you avoid making the same costly mistakes we did.
We offer a diverse selection of highly recommended courses and trainings geared towards handmadepreneurs.
We have an entire team of teachers who have succeeded in their businesses and want to see YOU succeed too.
No lengthy, complicated processes. Just straight to the point and easy to understand formula and strategies.
Why did we create Cupcake Trainings?
To equip you with the knowledge you need to create, promote and profit from your own handmade business.
To teach you the skills to help you run a business and avoid making the most common business mistakes.
To provide you with quality trainings and courses that take away all the guesswork.
To help you achieve the results you want without overspending on outdated techniques.
To put the spotlight on your prized creations so people can finally appreciate and buy them.
To guide you in the right direction so you can leave that job to focus on doing what you’re most passionate about.
To hold your hand every step of the way so you can hit that 6-figure mark or even achieve that lifelong 7-figure goal.
To share with you tested and proven shortcuts that have worked for us—handmade business owners just like you who used to think scaling up to six and seven figures were merely a pipe dream.
ARE YOU A SCAM?
See for yourself on our social media or take the shortcut and look here:
Mobile marketing helps you reach new customers in exciting new ways. It helps you get your business directly in front of customers on devices they use.
In our upcoming webinar, we will discuss successful mobile marketing strategies for growth
Fifty percent of U.S. adults turn to YouTube when they want to learn how to do something. This applies not just to tasks at home but also tasks at work. Most people want to do their jobs better, to be more efficient and more effective. Successful businesses are leveraging YouTube videos to tap into their audience’s thirst for knowledge and desire to learn. A great example is HubSpot. Using our new YouTube analysis tools we take an in-depth look at how HubSpot is helping customers to learn, how they are delivering valuable content and how they are building stronger relationships with both customers and potential customers.
A Pew Research survey published in April 2019 found that 73% of US adults now use YouTube which rises to 90% amongst 18-24 year olds. Thus more Americans use YouTube than Facebook. Interestingly in a 2019 survey, 28% of adults said they also get news from YouTube.
There are 44,000 channels on YouTube that have over a quarter of a million subscribers. Each of these channels on average uploaded more than an hour of content in the first week of 2019. Only 33% of the videos uploaded were in English and only 17% were completely in English according to Pew Research. This reflects the fact that other languages such as Spanish, Portuguese and Hindi are very popular on YouTube. As a consequence content with low language and cultural barriers such as music can attract large global audiences across the language spectrum. Witness the success of “Despacito” and “Bailando”, which have racked up 8 billion views between them.
18% of the english language videos uploaded were about gaming and these gained the most views on average. The median number of views for these gaming videos was 34,347, compared with 11,174 for videos focused on other topics. YouTube channels targeting children gain huge numbers of views and subscribers. According to the research over 80% of parents of children age 11 or younger report they at least occasionally let their child watch videos on YouTube, 34% say they do so regularly. We looked at the views of nursery rhyme videos using our YouTube analysis tools. YouTube channels such as CocoMelon are gaining hundreds of millions of views, their top video last year gained over 500m views and collectively the videos they published last year had over 5 billion views. That is a lot of YouTube parenting.
The huge numbers of subscribers and viewers of gaming, music and nursery rhyme videos is not overly relevant for most businesses. However, a 2018 survey found that fifty percent of U.S. adults use YouTube to learn how to do things, particularly things they haven’t done before. YouTube has become a global resource when it comes to learning, from practical DIY to cooking to engineering. For example, Sabin Mathew, an IIT Delhi post graduate set up a Learn Engineering channel in 2012. This channel now has over 3m subscribers. Many businesses have leveraged YouTube to deliver videos that help their customers, both directly with their products but also more generally.
Learning from HubSpot
HubSpot is a leading provider of software products for inbound marketing, sales, and service, and it has built a reputation for the quality and success of its marketing. HubSpot built one of the industry’s most successful blogs with over 350,000 subscribers and more than 7 million monthly visitors. Where HubSpot led, many others followed, leading to a crowded market for blog content and intense competition. Video opened up a new content opportunity and one where there was less competition. HubSpot has invested heavily in video content, publishing 200 videos in the last year, which gained almost 2 million views, an average of just under 10,000 views a video. From this we can see that their video strategy is not about creating blockbuster viral videos but a range of content designed to meet the differing needs of their audience. These include practical videos for HubSpot customers which by their nature will not be million view viral hits but they will provide practical support for customers. The HubSpot channel currently has 87,000 subscribers and added 6,000 of these in the last three months, a growth rate of 7% a quarter.
In 2018 HubSpot explained, in a video, how their strategy for video was changing, explaining that business videos should be more personal than polished and focus on creating helpful content not feature films. HubSpot also produced a guide to marketing with YouTube videos where they noted the strong growth in searches related to “how to” on YouTube. When people are asking how to do something this represents a clear business need and HubSpot views YouTube as an opportunity to build an authentic platform for engaging and building your audience around these needs.
HubSpot understands how YouTube is leveraged by their audience to keep up with industry trends, best practices and practical tips to save time and be more effective. Thus while HubSpot uses YouTube to publish and distribute video adverts, the majority of their YouTube content is focused on education. The HubSpot YouTube channel has become a major source of resources for marketers; salespeople; and customer support, service, and success reps. Few people arrive at a YouTube channel to browse, they normally come for a specific purpose which may be related to a business challenge or a practical challenge they are facing. HubSpot recognises this and has organised their content into playlists. For example their playlists are organised into:
About HubSpot, starting with what is HubSpot, designed for those looking to find out more about HubSpot products.
The HubSpot Academy, designed to support HubSpot customers
Social Media tutorials
Stay in the know, which is designed for those that want to keep up with emerging technologies and industry trends.
These channels try to balance strengthening the relationship with their existing audience and meeting their needs, while seeking to attract a new audience with wider content and grow the subscriber base. This is not an easy task. Let’s have a look at some of the HubSpot playlists and how they manage this balancing act.
Video content is favored among users as well as search engines. For users, video can make even the most complex topic digestible in a matter of minutes. And the search engines know that users often prefer to consume video content if it contains information they’re looking for, and so they rank video content higher in search results.
In addition to being easier to understand and consume, video in general is more likely to be shared by users, making it an excellent marketing tool. Videos also capable of being viewed or listened to by anyone, including those with disabilities.
That’s why companies should create accessible videos—i.e., those that are 508-compliant, especially in the case of videos distributed by federal government agencies. (Section 508 of the Rehabilitation Act of 1973 is a US law that protects those with disabilities and, inter alia, requires that certain elements, like captions and other audio descriptors, be included with video used by the government or for educational purposes.)
Whether you’ve already implemented a video strategy or you’re looking to add video to your marketing toolkit, here are a few reasons you need to create accessible videos.