A good digital strategy is essential for all companies, but even more so for those specialising in online sales. It enables a digital presence that is consistent with your business and targets your potential customers.
Discover the keys to good digital communication
How to communicate effectively through digital channels with your customers? Which articles or newsletters should you create to seduce your customers?
Watch this webinar to discover how to create your digital strategy and define the content marketing to boost your online visibility and increase your sales.
Daria Bartczak, Lead content and creative at Showroom, Nago et Hibou.
Laszlo Arnould, Founder and CTO JDi Agency
Join Jim Johnson of Contractor Coach Pro and Joseph Hughes of Contractor Dynamics as they outline what a winning contractor marketing plan looks like.
– What is a marketing strategy?
– What’s more important – building brand or generating leads?
– Does the specific strategy depend on the size of the roofing or contracting company?
– What marketing activities should companies be doing at different sizes of growth?
– 3 things to consider when building a marketing plan
– The most effective social and digital advertising tactics today
– Unique tactics that will help you differentiate in your market
Plus, some excellent Q&A from this Live broadcast!
Watch an additional training video here: https://www.contractordynamics.com/training
Jim Johnson is Head Coach of ContractorCoachPro. He has gone into the back offices of over 1,000 different contractors, and got a first hand look into what they do well and what they don’t. ContractorCoachPro has a variety of programs to suit contractors at different stages of growth. The company is one of the most well-known coaching and consulting companies in the contracting industry.
Joe Hughes is the marketing director at Contractor Dynamics, the only marketing training company dedicated to the roofing industry. Contractor Dynamics helps roofing companies install social and digital marketing systems inside their businesses, so they can generate their own customers and recruit their own team members. We help our clients build their brand and own their market.
You hear all these people talking about how their marketing funnels are bringing them hundreds of clients and thousands of dollars, and when you look at their landing pages, their email sequences, their Facebook and Instagram ads, you get paralyzed.
How do these people come up with those beautiful, designed marketing funnels and figure out all their sophisticated automation behind those sequences? Well, you no longer have to hire a designer. You don’t need to even be a paid ads expert. You don’t even have to be a developer. There’s a easier and simple way to do this. Today I want to tell you that you should stop building marketing funnels and do this instead.
Now, if you want to sell anything online, you need to have a sales process.
It doesn’t matter if you’re selling consumer product or a B2B product. You have to, in essence, take people from point A to point B.
Point A is the first time that you have contact with them, whether that’s on your website, someone’s contact with your brand, they’re seeing it online, and point B is the moment that they decide, hey, I like what you’re selling.
It’s also the best way to get people to keep buying more and more from you, which increases the lifetime value of your customer, which then makes it more feasible for you to leverage paid advertising on platforms like Facebook, Instagram, or Google.
Now, normally, as I mentioned earlier, if you want to create a following, you would have to hire a paid ads person, you would have to learn design, you have to learn email marketing and be really good at the copy, and you would have to know web development. But those days are gone.
Now there’s one simple tool that’ll let you do all of this, and you no longer need multiple tools or the skills to create a high-converting funnel. You can get all of that done by just using only one tool, and it’s called Autofunnel by GetResponse.
They took all the knowledge, all the funnels that converted, and packaged it all up into one simple tool that makes it easy for small and medium businesses, even large enterprises.
So a few of the cool things that you can do is, normally if you want to run paid ads, you have to know how to leverage Facebook ads or Instagram, and all the bells and whistles, so that way you can get the maximum out of their platform.
Now, through the Autofunnel platform, you can run paid Facebook and Instagram ads directly there, and that the landing pages that they have are the ones that are already proven and high-converting. In other words, they’re not going to show you landing page templates that don’t convert well for people.
So it’ll give you all the email marketing sequences and automation you need to get going right away without having to hire a specialist.
That way you can get more people from not buying to buying so you can maximize the dollars from your ad spend. In addition to that, the email templates that you can see are written by other marketers, and they convert well.
It even handles all the transactional side as well. So it doesn’t matter if you’re leveraging a store like Shopify or Etsy or RU Commerce. It all is plug-and-play, even with your current payment processors, such as Stripe and Paypal.
If you want to run a webinar, it not only helps you maximize the number of signups, but it has its own webinar platform, so you don’t have to pay for a separate webinar service. It used to be, when I used to run webinars, I would have to sign up for a WebinarJam.
I would have to connect it with, let’s say Infusionsoft, which is now Keap. Then from there I would have to go and hire a developer to make this all work because Infusionsoft is hard to use.
But now you can all do this really simple with templates that are already high-converting. That way it’s so much easier if you want to sell high-ticket items, such as when you’re selling a $1,000-plus product.
Now, here’s my favorite feature. At the bottom of every single funnel is your exact ROI. It used to be where you would have to go into Google Analytics and calculate it manually.
But now, through Autofunnels, you can just see the ROI at the bottom of every single funnel, which helps you get the maximum amount of it.
QUESTION — Have a question about how to run your clothing brand? Post in comments section of this video!
About This Video:
In this video, Rob talks about how to grow your email list for your clothing brand, t shirt brand, streetwear brand, fashion line, etc! Rob lays out a detailed strategy for growing your email list and gaining more email subscribers. This is how to collect more emails so that you can market your clothing to them and inevitably sell more clothing. Email marketing strategies revealed!
LinkedIn Ads are extremely effective drivers of B2B leads!
If you are looking to grow your business and generate high-converting leads with LinkedIn ads then you are at the right video as I will take you through the entire process of setting up and running a LinkedIn ads campaign from start to finish.
Also, In this video I will share with you simple to apply tactics to your LinkedIn campaigns that I have developed over the last few years of running campaigns with budgets in excess of $80k a month that have generated daily avg. Conversions above 18%.
Now and I am 100% confident that if you truly soak up every bit of detail that I will share with you in this video that you will be able to generate more qualified leads into your funnel, and ultimately drive more sales for your business.
Now – in return I only as that you watch this video in its entirety as I have seen businesses loose a ton of money just by selecting the one wrong setting in the LinkedIn Ads platform – and I don’t want that to be you, so please make sure you follow every step so that your first campaign is as successful as I know it can be. Also, this is LinkedIn Ads, it is not Facebook and the platform has a completely different audience that behaves differently – so the hacks you might have learned on Facebook will not necessarily carry over to this social platform.
So, let’s jump into it.
LinkedIn Ads Tutorial: (pre-campaign check list)
1.Create a LinkedIn company page
2.Add a payment method to your ad account
1. LinkedIn Ads UI Tour | 02:34
2. The Brief | 05:35
3. Campaign Building | 07:51
LinkedIn Ads for B2B Leads:
You can drive some of the highest-converting leads from your LinkedIn campaigns but it requires a marriages of great targeting, strong creative, and a well-optimized landing page.
Stay tuned for more videos, and LinkedIn ads tutorials!
Build A Marketing Strategy For Your Business In 5 Minutes | Digital Marketing
Click here to subscribe: https://bit.ly/2HxjQRa
Doing marketing without a solid strategy in place is the surest and most effective way to lose money, waste your time, and get nowhere fast.
Which is why on today’s episode I’m going to be taking away some of the mystery behind what a really effective marketing strategy looks like and give you the framework to build one of your very own in just 5 minutes.
The average adult spends about 11 hours per day interacting with a screen. It’s for this reason exactly, that user experience design isn’t going anywhere. It’s not too late make the jump to UX design and here to tell you how to do it, are product designers from InVision sharing their experience and insights into the UX field in 2020.
InVision is the digital product design platform used by organizations like Airbnb, Amazon, HBO, Netflix, Slack, Starbucks, and Uber to make the world’s best customer experiences. We provide design tools and educational resources for teams to navigate every stage of the product design process, from ideation to development.
In this special livestream, Neil Patel and Aaron Ross are sharing their top tips, strategies, and stories about how they use sales and marketing to grow companies and generate more revenue for them.
What you’ll learn:
– Growth hacking strategies, tactics, and our top tips that you can use to grow your startup or company.
– How to integrate inbound and outbound strategies so you can see more results faster.
– How to use marketing and sales to close big contracts with enterprises.
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.