I DELETED ALL SOCIAL MEDIA FOR 2 WEEKS | LIFE & HEALTH UPDATE
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I DELETED ALL SOCIAL MEDIA FOR 2 WEEKS | LIFE & HEALTH UPDATE



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Amazon Product Targeting for Sponsored Ads & This Week’s Digital Marketing News [PODCAST]
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Amazon Product Targeting for Sponsored Ads & This Week’s Digital Marketing News [PODCAST]


On this week’s episode of Marketing O’Clock, hosts Jess Budde, Greg Finn, and Christine “Shep” Zirnheld talk about Amazon’s product targeting, the delayed rollout of Google Partners’ changes, and new Pinterest ecommerce features.

Plus, why the gas station is the best place to shop for perishables and how to turn proving you’re not a bot into a fun puzzle game.

This biggest news of the week:

Amazon’s new targeting option

The retailer now allows advertisers to run ads on product or category pages that are similar or complementary to the products they sell.

Google postpones rollout of new Partner requirements

Due to the uncertainty surrounding the global pandemic, Google announced they would not enforce the upcoming Partner Program changes until 2021.

New conversion options in Microsoft Advertising

The platform now allows advertisers to track include in conversions and view-through conversions, which already exist in Google Ads.

Pinterest allows users to filter by shoppable pins

The new feature makes it easy for people to find in-stock inventory of home decor and fashion products.

Featured snippets appearing below position one

The SEO community has seen featured snippets below the top spot over the past week.

Then, Michael Fleming shares an all-too-relatable Take of the Week:

We answer your burning digital marketing questions during our lightning round segment:

  • Who is surprisingly upset about Google’s ban on Coronavirus-related ads?
  • What is Facebook doing to help small businesses impacted by COVID-19?
  • When will Google Ads sunset the Adwords API V1?
  • Where will the next U.S. outbreak of COVID-19 occur? How Facebook is helping authorities prepare.
  • Why is Chrome delaying labels for SameSite Cookies?
  • How can you toggle between chart styles for Google Ads performance data?

If you enjoyed the show, head over to the Marketing O’Clock website to see the show notes and subscribe wherever you consume your podcasts!

Thank you to our sponsors!

  • Ahrefs – An all-in-one SEO toolset that gives you the tools you need to rank your website in Google and get tons of search traffic.
  • Opteo – Helps Google Ads managers automate time-consuming manual tasks so they can spend more time on high-level strategy and creative work.

Image Credits

Featured Image: Samantha Hanson, Cypress North





This content was originally published on Source link, we are just re-sharing it.

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Christine Zirnheld
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LinkedIn’s New Ad Unit & This Week’s Digital Marketing News [PODCAST]


Social isolation can’t keep the Marketing O’Clock team from releasing a new episode!

We’re recording from our houses to bring you this week’s show.

Hosts Greg Finn, Jess Budde, and Mark Saltarelli deliver the digital marketing news the community is talking about this week:

LinkedIn Introduces Conversation Ads

The new format allows advertisers to engage with users in LinkedIn messages.

These choose your own adventure ads feel organic to the user and the messages are only sent when users are active on LinkedIn.

Google Webmaster Central Creates New Properties for Events

Added to developer documentation this week, the new schema will allow webmasters to share the current status of their event, whether its canceled, postponed, or virtual.

Snapchat Lens Web Builder

This completely free tool allows brands to create branded VR filters.

Facebook vows to help small businesses amid the COVID-19 Pandemic

COO Sheryl Sandberg announced that Facebook is investing $100 million to help small businesses in over 30 countries.

Then, we have a new segment called Good Vibes & Marketing Wins, where we highlight some success stories from the industry this week!

Then, we answer your digital marketing questions:

  • Who is partnering with the U.S. government to create a COVID-19 information site?
  • What major retailer is slashing its Google Ads budget?
  • When will Google enforce mandatory parallel tracking for video campaigns?
  • Where can you touch up your appearance for your Zoom video calls?
  • Why is Google telling advertisers to expect longer processing times for new ads?
  • How is COVID-19 impacting Google Ads results for different industries?

Plus, do we have the right look to be America’s Next Top TikTokers? Tune in to find out!

Visit the Marketing O’Clock site to learn more about today’s articles and subscribe!

Thank you to our sponsors!

  • Ahrefs – An all-in-one SEO toolset that gives you the tools you need to rank your website in Google and get tons of search traffic.
  • Opteo – Helps Google Ads managers automate time-consuming manual tasks so they can spend more time on high-level strategy and creative work.

Image Credits

Featured Image: Samantha Hanson, Cypress North





This content was originally published on Source link, we are just re-sharing it.

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Christine Zirnheld
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New Conversion Actions in Google Ads & This Week’s Digital Marketing News [PODCAST]


On the latest episode of Marketing O’Clock, Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are talking presidential meme campaigns, Valentine’s Day faux pas, and the creepy ransom notes some publishers are receiving.

And yes, we’re still upset about the new Google Partners requirements.

New Conversion Actions in Google Ads

The more granular conversion actions allow advertisers to track “microconversions” for leads and sales separately from other conversions.

Shep tells you what the new conversion actions are and how to use them.

Facebook Introduces Hobbi from Facebook

Jess tells you about the new app that’s eerily similar to another popular social network.

Facebook Creator Studio App

The mobile version of Facebook’s Creator Studio launched this week. Creators will be able to upload and edit posts and get performance insights on-the-go.

Google Ads Continuous Audience Sharing

Manager accounts will be able to share audience lists between their sub-accounts.

This week’s take of the week comes to us Thea Neal, who’s calling out your clients (yes, yours!).

Then, we answer your digital marketing questions during our lightning round segment

  • Who is proposing a U.S. data protection agency?
  • What is the latest on the new Google Partners requirements?
  • When is it acceptable to retweet yourself?
  • Where can you get recommendations from Microsoft Advertising?
  • Why is Hitwise closing up shop?
  • How can you be notified when your Google My Business review is removed?

Like what you heard? Head over to the Marketing O’Clock site to subscribe!

Thank you to our sponsors!

  • Ahrefs – An all-in-one SEO toolset that gives you the tools you need to rank your website in Google and get tons of search traffic.
  • Opteo – Helps Google Ads managers automate time-consuming manual tasks so they can spend more time on high-level strategy and creative work.

Image Credits

Featured Image: Samantha Hanson, Cypress North





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Christine Zirnheld
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Google’s New Partner Program Requirements Show No Love for Agencies & This Week’s News [PODCAST]


Join Jess Budde, Greg Finn, and Christine “Shep” Zirnheld for Marketing O’Clock. We’re breaking down these digital marketing news stories:

Google’s new Partner requirements

On this week’s episode of Rant O’Clock, Google is making Partners jump through hoops if they want to retain their badges.

Spend requirements doubled, new certifications are required, and Google will consider campaign optimization scores when determining Partner status.

Active advertisers on Pinterest doubled in 2019

Pinterest’s Q4 2019 performance data is here and it’s very impressive. They saw more users, more features, and more user adoption of those features, meaning more opportunity for advertisers.

Google search update was non-core

Danny Sullivan confirms there was an update to Google Search last week, but that it was a non-core update. Some members of the search community are still reeling from the aftereffects.

Microsoft Advertising has a new feature IF you want to customize text ads

Learn how to use Microsoft’s new IF function to customize your ads based on user device or audience.

Say goodbye to ISP and Network Service Provider data in Google Analytics

Google Analytics no longer supports ISP and Network Service Provider data dimensions. Jess tells you how this change will affect reports and filters in GA.

Then, In our take of the week segment, we’re hosting a take-off of fiery tweets about the new Google Partner requirements.

We’ll answer all these marketing questions during our lightning round segment:

  • Who found two handy new Google Merchant Center reports this week?
  • What Google Ads reports now include change history information?
  • When is IGTV monetization coming to Instagram?
  • Where should you go for Valentine’s Day dinner, according to Yelp showcase ads?
  • Why are some Google Posts being rejected?
  • How can you improve your local ranking on Google?

Plus, we play Margo Polo as we discuss a movie title change in the name of SEO.

Like what you heard? Head over to the Marketing O’Clock site to read today’s articles and subscribe.

Thank you to our sponsors!

  • Ahrefs – An all-in-one SEO toolset that gives you the tools you need to rank your website in Google and get tons of search traffic.
  • Opteo – Helps Google Ads managers automate time-consuming manual tasks so they can spend more time on high-level strategy and creative work.

Image Credits

Featured Image: Cypress North





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Christine Zirnheld
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The New 6-Second Video App That Grew from Vine & This Week’s News [PODCAST]


On this week’s episode of Marketing O’Clock, we take a Byte out of the new video-sharing app, LinkedIn is enhancing their toolset for people who aren’t good at LinkedIn, and we have a draft to see who can assemble the best team of new 2020 emojis.

Join Jess Budde, Greg Finn, and Christine “Shep” Zirnheld as they break down these top stories.

All about Byte 

Jess tells you about the new 6-second video sharing platform that’s definitely not Vine.

Search Console adds removals tool

Greg explains how to use the handy new tool that will make “slacker SEOs” very happy. The feature can temporarily block URLs from search results and wipe out a page’s description snippet until the page is crawled again.

LinkedIn Elevates Business Pages

LinkedIn is bringing its Elevate functionality to all business pages and making it free to all LinkedIn users. This tool curates relevant content for you so anyone can easily post to LinkedIn (even Shep).

Google Dataset Search out of beta

This tool makes datasets easily searchable and accessible to data nerds everywhere!

This week’s take of the week comes to you courtesy of Mark Irvine, who got a less-than-stellar Gmail ad promoting Facebook.

Then, during our lightning round, we answer all of your marketing questions:

  • Who will benefit from Spotify’s new feature?
  • What is going on with Google Hangouts?
  • When will all Google Ads campaigns be switched to standard delivery?
  • Where should you post content to optimize for DuckDuckGo quick answers?
  • Why does Facebook have an Ad Status page instead of just fixing their platform?
  • How can Pinterest help you pick your perfect shade of lipstick?

If you enjoyed our show, check out the Marketing O’Clock site to find our full show notes and subscribe!

Thank you to our sponsors!

  • Ahrefs – An all-in-one SEO toolset that gives you the tools you need to rank your website in Google and get tons of search traffic.
  • Opteo – Helps Google Ads managers automate time-consuming manual tasks so they can spend more time on high-level strategy and creative work.

Image Credits

Featured Image: Cypress North





Source link

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