Webinar: How to build your digital marketing strategy
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Webinar: How to build your digital marketing strategy



A good digital strategy is essential for all companies, but even more so for those specialising in online sales. It enables a digital presence that is consistent with your business and targets your potential customers.

Discover the keys to good digital communication
How to communicate effectively through digital channels with your customers? Which articles or newsletters should you create to seduce your customers?

Watch this webinar to discover how to create your digital strategy and define the content marketing to boost your online visibility and increase your sales.

Speakers
Daria Bartczak, Lead content and creative at Showroom, Nago et Hibou.
Laszlo Arnould, Founder and CTO JDi Agency

Language: english

Source. First Published on YouTube

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Certificates in Digital and Content Marketing Webinar Info Session Jan 2020
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Certificates in Digital and Content Marketing Webinar Info Session Jan 2020



The world of digital and content marketing is a competitive one. Gain the tools to stand out.

Our suite of part-time and full-time digital marketing programs are powerful career enhancers, regardless of your experience level or educational background.

Program Manager, Todd Rich provides information and answers questions about our new Digital and Content Marketing Certificates and Post-Graduate Certificate. Advisory Council member, Rebecca Shevel talks about recent trends in the digital marketing field.

Source. First Published on YouTube

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Digital Marketing Strategies (Online) Program Webinar | Kellogg Executive Education | 04-02-2020
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Digital Marketing Strategies (Online) Program Webinar | Kellogg Executive Education | 04-02-2020



Learn more about the program here: http://bit.ly/2GVe8Xp

This is a 60-minute webinar recording with Prof. Mohanbir Sawhney to learn more about the upcoming Digital Marketing Strategies: Data, Automation, AI & Analytics (Online) program, followed by a Q&A session.

Source. First Published on YouTube

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Webinar: Entendendo Growth Hacking
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Webinar: Entendendo Growth Hacking



Testar, aprender e escalar!

Growth Hacking é uma metodologia aplicada em diversas empresas para acelerar curvas de aprendizado, vendas e processos de diversas áreas. Na prática, é a aplicação de testes ágeis, baseados em dados, com potencial de acelerar o crescimento das empresas.

Nesse webinar, apresentado pela Carolina Nucci, CMO da weme, vamos passar pelas etapas de um projeto de growth hacking, que irá da análise de dados à validação dos testes. O objetivo é que você entenda a teoria do mindset de Growth e faça alguns exercícios para colocar em prática o que aprendeu.

Vamos juntos?

Fale com a weme
https://www.weme.com.br

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Monitoring what matters: Social listening post 2020
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Monitoring what matters: Social listening post 2020


Now, more than ever, brands need to understand what moves their customers – and traditional market research simply lacks the dynamism to keep up with a world perpetually in flux.

In this webinar taking place on 5 June at 14:00 BST/ 9:00 EST, Meltwater and The Drum dive into the state of social listening and audience research, showcasing how client Agatha Christie uses media intelligence to craft a content marketing strategy that captivates. There will also be a live Q&A straight after the webinar so that you have a chance to ask our speakers questions about the topic.

Join us and learn what real customer centricity looks like today.

Speakers:

Wesley Mathew, Head of Marketing, Meltwater: UKI

Sarah Thrift, digital marketing manager, Agatha Christie Ltd

plus one more special guest

Moderator:

(a senior editor from The Drum)

The live webinar will explore:

The benefits of social listening over traditional market research

How to use social listening to inform content strategy

How to spot brand opportunities and capitalise on social trends

How to measure campaign impact with real time data

How to combine social listening & audience insights for better buyer personas

To join this session, register here.



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[Webinar] Buzzoole Discovery: trova i migliori influencer per il tuo brand
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[Webinar] Buzzoole Discovery: trova i migliori influencer per il tuo brand



Il processo di ricerca e selezione degli Influencer è fondamentale per poter eseguire una campagna di Influencer Marketing di successo. Soltanto un processo tecnologicamente assistito e una metodologia adeguata possono garantire una scelta coerente con la brand identity.
Vincenzo Cosenza ed Emanuele Mazzi con l’ausilio del nostro innovativo tool ti indicano:
– una metodologia utile per guidare le aziende nello scouting e nella selezione dei profili più adatti
– come selezionare l’influencer giusto in base alle sue performance reali e attraverso accurati sistemi di fraud detection.

Se vuoi saperne di più su Buzzoole Discovery visita l’area dedicata:
https://buzzoole.com/solutions/discovery

Invece se vuoi se approfondire gli argomenti del webinar visita la nostra area “risorse”:
https://buzzoole.com/page/resources

#InfluencerMarketing #BuzzooleDiscovery

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How to Host a Webinar That'll Keep Them Coming Back For More -
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How to Host a Webinar That’ll Keep Them Coming Back For More –


Strategizing for your webinar

Preparing for your webinar

During your webinar

After your webinar

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Whether you’re speaking to an audience of 10 or 10,000, there’s something about standing before a crowd of people that makes a lot of our knees shake with fear.

With a little practice, speakers for live, public events often become more comfortable and skilled over time. But what if your event is taking place online?

In the case of a webinar, or a web seminar, the responsibilities of the host are more than just getting over stage fright. The amount of collaboration and preparation that goes into a webinar is equivalent, if not more than the amount that goes into a live event.

Below, we’ll go over how to create a webinar and host one from beginning to end.



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How to Maximize Webinar Attendance and Engagement
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How to Maximize Webinar Attendance and Engagement


Live webinars are a powerful lead generation and engagement tool. Successful webinars drive revenue and establish your organization as a thought leader in its space. However, maximizing webinar attendance takes effort. Nothing is more disheartening than spending time and advertising money promoting your webinar—only to have a handful of folks attend.

Many best practices focus on maximizing registrations, but webinar attendance is what matters most. When prospects attend your webinars, you have the opportunity to engage in real-time and build the relationship. This can be an invaluable milestone in the buyer’s journey. But, we all know our work inboxes get bombarded by webinar invitations each day. And if you manage to beat the competition, how do you convince the busy executive that barely has time for lunch to attend? Luckily, we’ve got a few tips that will help:

Offer High-Value, Actionable Content

A successful webinar starts with a strong webinar topic. No one wants to sit through a commercial for your product. With all the webinar invitations your prospects receive, you must ensure your topic is relevant to your audience and stands out from the rest. Take a look at your website analytics and other metrics to find topics that generate interest and more importantly, leads. Choose a topic that is aligned with your content strategy and addresses a pain point for your prospects. Choose a speaker that is credible, personable, and prepared to field questions about the topic.

Keep It Brief

Ideally, your webinar duration will be around half an hour. Limit the webinar to an absolute maximum of 45 minutes. Committing to an hour is simply too long for most people these days. Be sure to leave time at the end for a live Q&A.

Remind, Remind, and Remind Again

Ensure you have a thoughtful email cadence in place prior to delivering your first invitation. Send at least 3 reminders to people who register – we recommend 1 week before, 1 day before and 8 am on the day of the webinar. This can be automated using your marketing automation platform or webinar platform.

Offer a Small ‘Thank You’ Gift to the Attendees

  • Promote the reward visually in all invitation emails, reminder emails and the registration landing page.
  • Remind attendees about the ‘thank you’ gift at the beginning of the webinar as part of the housekeeping notes. Mention that they need to attend the full session in order to ensure the platform captures their webinar attendance correctly.
  • Send the reward to attendees soon after the webinar. Take advantage of your marketing automation tool’s integration with your webinar platform and rewards platform to do this quickly and easily.
  • Customize the reward email with follow-up content and a call to action. It will be your best-performing email so use this opportunity to drive engagement.

Encourage Feedback

Perhaps attendees already joined your webinar without the use of a gift. Great! There is still an opportunity to sweeten the follow-up. Drive additional engagement and further qualification at the end of the webinar by asking attendees to complete a survey on their experience. Deliver a ‘thank you’ gift for attending the webinar and sharing their thoughts. The customer feedback will facilitate sales rep follow-ups and product enhancements. And of course, it will help you ensure your next webinar is even better than the last!

Webinar attendance is important to building relationships with your prospects. However, all is not lost if you do not get as many attendees as expected. Not everyone will attend your webinar but even the no-shows may end up as customers. Be sure to share the recording with all who registered, and continue to use it as a valuable piece of content in your marketing arsenal. Webinar recordings can serve as an evergreen lead generation asset. Record your webinar, promote the recording, and extend the lifespan of your content.



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