Ok, so here’s the thing. I’m sure you must have seen a lot of videos or lists talking about SEO tools. But there’s a problem with many of these videos. One, these tools are usually too technical and meant for advanced SEO users. I mean everybody knows about SEO. But nobody has time to do these crazy advanced SEO stuff right? We need results and we need it quickly. The tools I’m going to talk about are super easy to use and meant for anyone. Not the advanced level bullshit.
Second, most of these tools that usually get mentions are paid and expensive. In India, we all know how price-conscious we are. No matter how awesome the product is, we all want that free version. So, I’ve made it a point to add only those SEO tools that are either completely free or offer a free version. No money involved here.
So, without wasting time, let’s get straight to the point. 10 Best free SEO tools for beginners!
With data growing at a rapid rate, companies are facing significant challenges to handle their data and derive business values. Implementing the use of Data Analysis tools is the need of the hour. In this video, we’ll cover the top 10 data analysis tools that can help you handle your data efficiently, perform different kinds of analytics, build reports, dashboards, and models to make business decisions. You will also learn their essential features and the companies that use them regularly.
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Social Media Organic Reach Is on the Decline; you need to develop a process driven approach to working around the lowered reach in 2019. Adapt to the changes or get left behind. The presentation covers how Valuer.ai went from a brand new startup to Denmark’s ”best new startup” within a year. 30 fast moving minutes of guided Techniques, quick wins, and tools for faster execution aimed at increasing your engagement across SoMe.
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LinkedIn is releasing new tools in response to all aspects on the job hunt going virtual due to COVID-19, including the job interview itself.
LinkedIn is launching a test version of a new video introduction feature, as well as an AI-powered tool that gives feedback on peoples’ spoken word responses.
Here’s more about each of these new tools.
LinkedIn is testing a feature that’s designed to improve peoples’ ability to make a positive first impression to hiring managers.
“We’ve found that 65 percent of people believe that the impression you make online is just as important as the one you make in person, but it can be challenging to show your soft skills to potential employers when you’re not in the same room.”
LinkedIn’s new video introductions feature allows hiring manager to request an introduction as part of the hiring process.
The candidate can then respond either by recording an introduction or providing written copy.
“A carefully crafted response can help you stand out before the official interview process even begins,” the company notes.
LinkedIn is bringing AI-powered instant feedback to its interview preparation tools, which can help candidates prepare for common screening questions.
“When it comes to the interview, more than 50 percent of people say they lack confidence,” LinkedIn says.
To help candidates answer questions more confidently, the instant feedback tools will listen to peoples’ responses and analyze the speech content.
Users can record practice answers and submit them to the AI feedback tool to get an assessment on their answer delivery.
Feedback provided by the tool is aimed at helping people refine their interview and speaking skills.
For example, users will receive advice on pacing, how many times they use filler words, and sensitive phrases to avoid.
If they choose to, users can send their recorded responses to their LinkedIn connections to get some more personal feedback.
This feature is rolling out globally and can be accessed immediately after applying for jobs through LinkedIn.
LinkedIn’s Video Interview Tips
Included in LinkedIn’s announcement are three key tips for successful video interviews.
Cut the small talk
It’s important to establish a realtionship quickly in a video interview.
“You don’t have the luxury of small talk on a video call,” the company notes.
Use the first few minutes of a video call to establish a personal connection.
It may help to check the interviewer’s LinkedIn page for any background information or mutual connections that could give you something to talk about.
Keep it quiet
There’s a long list of potential interruptions when working from home – whether its kids, roommates, or family members who are also under stay at home orders.
If you’re sharing a space with other people, let them know you have an important interview scheduled so they don’t accidentally walk in or make an excessive amount of noise.
Prep your tech
An obvious but often overlooked tip is to make sure your technology works, and you know how to use it correctly before the interview.
If you just got a new webcam, for example, you may want to have a practice call with friends to learn how it works before going live with a potential employer.
So you want to get notified every time someone mentions your topic of interest online: That might be your own name; your company’s name (so you can keep an eye on what people think about it); your competitors (so you can stay up to date on their business strategy); topics relevant to your career or industry… The list is long.
The most obvious option to help you keep track, besides obsessively googling these topics every day, is setting up Google Alerts.
The problem? There are a lot of downsides to Google Alerts.
First, it’s notoriously unreliable: Considering the minuscule number of sources it does monitor, it doesn’t do a very good job of it, frequently missing relevant mentions.
Second, nowadays the biggest news happens not on blogs and websites (that’s where it gets reported a couple of hours later) but on social media. Google Alerts doesn’t monitor social media. It won’t send you a tweet criticizing your product or an Instagram post from an influencer praising it. It simply doesn’t access those platforms.
And, third, if you’re considering Google Alerts for business purposes, you need something more powerful that will let you see who is talking about your brand, what feelings they express, what opinions they share. How those feelings and opinions add up to make up your reach, brand awareness, share of voice, and other important marketing KPIs.
Basically, something that will let you analyze your target audience, understand your brand reputation, do marketing research…
Now that we understand why Google Alerts is not enough, let’s see what alternatives are there on the market.