10 Best SEO Tools for Beginners in 2020!
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10 Best SEO Tools for Beginners in 2020!



👉Best SEO tool – https://manikarthik.com/seotool
In this video, I’ll share with you ten best free SEO tools for beginners. These are not your typical, most popular tools but the lesser-known ones.

📸✌️Tech stack/gadgets/products I use – https://manikarthik.com/stack

👉Start your own blog – https://manikarthik.com/siteground 🤩👌
👉Start your blog for under Rs.75/m – https://manikarthik.com/hostinger 🤩👌
👉Get your website name – https://manikarthik.com/dotcom 😍✌️
👉Blogging tutorial – https://manikarthik.com/blogging 😎👏
👥FB Secret Group – https://manikarthik.com/secretgroup 🤩👌

Ok, so here’s the thing. I’m sure you must have seen a lot of videos or lists talking about SEO tools. But there’s a problem with many of these videos. One, these tools are usually too technical and meant for advanced SEO users. I mean everybody knows about SEO. But nobody has time to do these crazy advanced SEO stuff right? We need results and we need it quickly. The tools I’m going to talk about are super easy to use and meant for anyone. Not the advanced level bullshit.

Second, most of these tools that usually get mentions are paid and expensive. In India, we all know how price-conscious we are. No matter how awesome the product is, we all want that free version. So, I’ve made it a point to add only those SEO tools that are either completely free or offer a free version. No money involved here.

So, without wasting time, let’s get straight to the point. 10 Best free SEO tools for beginners!

1. Copyscape – https://www.copyscape.com/
2. Google Page Speed Insights – https://developers.google.com/speed/pagespeed/insights/
3. Hemingway Ap – http://www.hemingwayapp.com/
4. Backlink Checker – https://ahrefs.com/backlink-checker
5. Woo Rank – https://www.woorank.com/
6. Exploding Topics – https://wxplodingtopics.com
7. SEO Dub – https://seodub.com/
8. Nibbler – https://nibbler.silktide.com
9. Sanity Check – https://sanitycheck.io
10. Mobile Rank Checker – https://mobilemoxie.com/tools/mobile-serp-test/

All the best!

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Growth Hacking Articles

5 MUST Have Tools Before Starting Your Digital Marketing Agency [Part 3]
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5 MUST Have Tools Before Starting Your Digital Marketing Agency [Part 3]



Learn more: https://www.theundergroundsecrets.com/
Learn more: https://www.theundergroundsecrets.com/
Free SEO Training: https://www.theundergroundsecrets.com/webinar25742862

You can subscribe to the channel by clicking here: https://www.youtube.com/channel/UCX8gKciOxPDlldyCaCF7fMg

Course: https://www.theundergroundsecrets.com/order-page

Visit me on LinkedIn: https://www.linkedin.com/in/ruanmarinho

Connect with me on Instagram: https://www.instagram.com/ruan_m_marinho//?hl=en

My agency website: https://develomark.com

Ny YouTube channel: https://www.youtube.com/channel/UCX8gKciOxPDlldyCaCF7fMg

Check out my TV segment: https://www.wtnh.com/on-air/good-morning-ct-at-nine/bringing-more-attention-to-small-businesses-through-search-engine-optimization/1097776170

Check out our reviews on BBB: https://www.bbb.org/us/ct/southington/profile/social-media-marketing/ruan-marhino-0111-87128634

I have a Twitter, that I rarely use: https://twitter.com/develomark?lang=en

I also occasionally write on Medium: https://medium.com/@ruanmarinho

Quota post on the ratings of my program: https://www.quora.com/What-is-your-honest-review-on-ruan-marinho-s-SEO-course

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Top 10 Data Analysis Tools | Top Data Analytics tools | Data Analytics | Simplilearn
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Top 10 Data Analysis Tools | Top Data Analytics tools | Data Analytics | Simplilearn



With data growing at a rapid rate, companies are facing significant challenges to handle their data and derive business values. Implementing the use of Data Analysis tools is the need of the hour. In this video, we’ll cover the top 10 data analysis tools that can help you handle your data efficiently, perform different kinds of analytics, build reports, dashboards, and models to make business decisions. You will also learn their essential features and the companies that use them regularly.

To access the slides, click here: https://www.slideshare.net/Simplilearn/top-10-data-analysis-tools-top-data-analytics-tools-data-analytics-simplilearn/Simplilearn/top-10-data-analysis-tools-top-data-analytics-tools-data-analytics-simplilearn

This Post Graduate Program in Data Analytics, in partnership with Purdue University and in collaboration with IBM, will make you an expert in data analytics. In this Data Analytics course, you’ll learn analytics tools and techniques, the languages of R and Python (with no prior programming experience required), how to create data visualizations with Tableau, and how to apply statistics and analytics in a business environment. Simplilearn’s PGP in Data Analytics will provide you with extensive expertise in the booming data analytics and data science fields.

Key features:
1. Purdue Post Graduate Program Certification
2. Purdue Alumni Association Membership
3. Enrollment in Simplilearn’s JobAssist
4. Industry-recognized IBM certificates
5. 180+ hours of Blended Learning
6. 14+ hands-on projects on integrated labs
7. Capstone Project in 3 Domains
8. Masterclasses from Purdue faculty

Skills covered:
1. Data analytics
2. Statistical analysis using Excel
3. Data analysis: Python & R
4. Data visualization: Tableau & PowerBI
5. Linear and logistic regression modules
6. Clustering using k-meansSupervised learning

Program details:
Fast track your career in the data analytics field via a comprehensive curriculum covering the concepts of data analytics and statistics foundation, analyzing data using Python and R programming languages, interacting with databases using SQL, and visualizing the data using Tableau and powerBI.

Learn more at: https://www.simplilearn.com/post-graduate-data-analytics-certification-courses

For more information about Simplilearn’s courses, visit:
– Facebook: https://www.facebook.com/Simplilearn
– Twitter: https://twitter.com/simplilearn
– LinkedIn: https://www.linkedin.com/company/simplilearn
– Website: https://www.simplilearn.com

Get the Android app: http://bit.ly/1WlVo4u
Get the iOS app: http://apple.co/1HIO5J0

Source. First Published on YouTube

Growth Hacking Articles

What Social Media Marketing Tools & Software Do You Need For Clients? (SMMA Secrets)
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What Social Media Marketing Tools & Software Do You Need For Clients? (SMMA Secrets)



Want Me To Mentor You Every Day? Click here ⏩ https://bit.ly/JoinEntrepreneurExcelerator

📚 FREE BOOK – Join The Waitlist Now: https://bit.ly/FreeBook-Waitlist

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What Social Media Marketing Tools & Software Do You Need For Clients? (SMMA Secrets)

In this video I am going to show you Social Media Marketing Tools and Software and some essential Social Media Management Tools and Software.

This video will help you with your Social Media Marketing Agency.

Enjoy – Bradley Riley

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Social Media Marketing Academy Program, Enroll Now: https://bradleyriley.clickfunnels.com/smm-academy

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Instagram: https://www.instagram.com/bradleyjriley/

Facebook: https://www.facebook.com/bradjriley/

Twitter: https://twitter.com/bradjriley

LinkedIn: https://www.linkedin.com/in/bradley-riley/

Website: https://www.bradleyriley.co.uk

#smma #socialmediamarketingtools #socialmediamarketing

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IFF2019 - Growth-hacking SoMe: Concepts, tools and scalable quick wins
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IFF2019 – Growth-hacking SoMe: Concepts, tools and scalable quick wins



Taylor Ryan, Cheif Marketing Officer
Valuer

Social Media Organic Reach Is on the Decline; you need to develop a process driven approach to working around the lowered reach in 2019. Adapt to the changes or get left behind. The presentation covers how Valuer.ai went from a brand new startup to Denmark’s ”best new startup” within a year. 30 fast moving minutes of guided Techniques, quick wins, and tools for faster execution aimed at increasing your engagement across SoMe.

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The 3 Growth Hacking Tools I Use Everyday to Accelerate My Startup's Growth
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The 3 Growth Hacking Tools I Use Everyday to Accelerate My Startup's Growth



3 Growth Hacking Tools for Startups |

The key to a good startup growth hacking strategy is figuring out how to streamline your business and automate your operations.

In this growth hacking guide, I give you the growth hacking tools and tips I’ve used to grow my own startups, as well as the best apps for entrepreneurs who are trying to efficiently accelerate their business growth.

Watch this video for the best lead generation tools to get your startup off the ground and bringing in your dream clients.

~~~~

MY FREE STARTUP STRATEGY GUIDE 👇
https://tkkader.com/yt/startup

^^ Only 4% of startups graduate from the seed stage. In my Startup Strategy Guide, I walk you through the FIVE KEY AREAS of startup growth and how to craft and execute on an unstoppable strategy to drive your startup to product market fit and the next stage of growth.

~~~~

VIDEOS MENTIONED

UNSTOPPABLE SALES FUNNEL
https://www.youtube.com/watch?v=Qne7Jdtr7qA

HOW TO RUN A BROADWAY SHOW (THE ULTIMATE GROWTH HACK)
https://www.youtube.com/watch?v=L6xtqZnqRfA

GROWTH HACKING TOOLS MENTIONED

Keywords Everywhere
https://keywordseverywhere.com/

Ahrefs
https://ahrefs.com/dashboard

ConvertKit
https://convertkit.com/

Zoom
https://zoom.us/

Calendly
https://calendly.com/

~~~~

JOIN THE UNSTOPPABLE LEGION, SUBSCRIBE TO MY CHANNEL 👇
https://www.youtube.com/channel/UCUseoG3kofRLS6WoUaL_15w?sub_confirmation=1

^^ I drop an episode EVERY Wednesday and Sunday to help Startup Founders, like you, become Unstoppable in your life and business.

Share this video with a friend: https://youtu.be/YCbCPQvTq5A

~~~~

PLAYLISTS TO WATCH NEXT

1) SCALE AND GROW YOUR SAAS STARTUP WITH AN UNSTOPPABLE GTM

Playlist: Unstoppable Sales Funnel – https://www.youtube.com/watch?v=Qne7Jdtr7qA&list=PLinI31g4OKHjOHHqeCASTjGRmsbxqaSn4

Playlist: Startup Growth Hacking – https://www.youtube.com/watch?v=L6xtqZnqRfA&list=PLinI31g4OKHiRO3KZD3BPn3DyS8MEcrve

Playlist: SaaS Startup Tips – https://www.youtube.com/watch?v=98vye4o9NNk&list=PLinI31g4OKHhF3TLhNnPPshoRsYR1xVLb

Playlist: Get Your Saas Business to Product Market Fit – https://www.youtube.com/watch?v=2_FS5w7LIHo&list=PLinI31g4OKHhvAUNG8FYsA-Ohwn9sys_X

2) CREATE AND EXECUTE ON AN UNSTOPPABLE STRATEGY FOR YOUR STARTUP

Playlist: Startup Planning & Strategy – https://www.youtube.com/watch?v=lY-1CxIz9Z4&list=PLinI31g4OKHjyRoS8QgQxasQ_NfV4tdyk

Playlist: Find Investors and Raise Capital – https://www.youtube.com/watch?v=Sgr9m8qxl5Q&list=PLinI31g4OKHioWXLCrtk_ASmDN4eH2kbL

3) QUITTING YOUR JOB AND STARTING A SAAS BUSINESS

🎥 Playlist: How to Quit Your Job & Start a SaaS Business – https://www.youtube.com/watch?v=PGrxuPAObts&list=PLinI31g4OKHjJB7LMO6rVTBBQXRiE_REn

🎥 Playlist: Best Jobs in Your 20s & How to Navigate a Career Change in Your 30s – https://www.youtube.com/watch?v=5rxvrYaXeaY&list=PLinI31g4OKHgpB0ej8mzdWDIM4GcS7vOk

4) RUN YOUR LIFE LIKE A PRO ATHLETE TO MANAGE FOR BURNOUT AND DRIVE PEAK PERFORMANCE AS A STARTUP FOUNDER

🎥 Playlist: Be More Proactive in Life – https://www.youtube.com/watch?v=LUE5fJwa2uk&list=PLinI31g4OKHjWdOCbdw0jwV_gO670peqA

🎥 Playlist: Burnout Prevention & Recovery – https://www.youtube.com/watch?v=4gViNxxnFKQ&list=PLinI31g4OKHja8K71v4p-HW15HDVN4lXN

🎥 Playlist: How to Deal With Sunday Scaries – https://www.youtube.com/watch?v=D-2BlejUn0g&list=PLinI31g4OKHjZYHfAqNhrRangvPpIUenS

~~~~

WHO IS TK? AND WHY DID HE START UNSTOPPABLE? 👇
https://youtu.be/qW9u_T4zSH8

^^ How I quit my finance job, built, scaled and sold a venture backed startup, and then helped sell the company that bought mine for $4.75bn. Here’s my crazy founder story.

~~~~

GET A FREE COPY OF MY AMAZON INTERNATIONAL BEST-SELLING BOOK ACROSS 12 CATEGORIES AND 7 COUNTRIES INCLUDING THE UNITED STATES: “How to Punch the Sunday Jitters in the Face” 👇
https://tkkader.com/yt/book

~~~~

Say hi on social 👋:

Like us on Facebook: https://getunstoppable.com/facebook

DM me on Instagram: https://getunstoppable.com/instagram

Follow me on Twitter: https://getunstoppable.com/twitter

TWEET THIS VIDEO: https://ctt.ac/VebQb

#tkkader #growthhacking #growthstrategy

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$8Mil Email Marketing Strategy and Tools for Shopify Dropshipping | Joshua Chin Interview
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$8Mil Email Marketing Strategy and Tools for Shopify Dropshipping | Joshua Chin Interview



➡️Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.com/cbo-blueprint34774566?sl=yt111cbo

➡️ Book FREE strategy session for my PERSONAL help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.com/schedule?sl=yt111
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Welcome Joshua Chin – the EMAIL marketing KILLER STRATEGIST! 😎
I’m not kidding – the guy generated 8-figure revenue for multiple businesses with EMAILS ONLY!

With Joshua, we talk about:
– Mistakes you MUST AVOID in email marketing 🤪
– BEST Klaviyo utilization strategies
– How to build SEQUENCES that SELL 🤑
– Convert users who abandoned carts
– Number of emails you should send to your clients

The guy LITERALLY opened my eyes to the way email marketing works! I’ve tried Joshua’s strategies MYSELF, and they work already!!!
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
✅ Get 5 FREE FB Ads CBO Cheatsheets: https://m.me/alexfedotofffans?ref=w9095277

✅ Join the FB/ eCom Mastermind group: http://bit.ly/facebookadsrockstars

✅ Follow me on IG: https://www.instagram.com/alexfedotofff

✅ Friend me on Facebook: https://www.facebook.com/alexandrfedotof
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✅14-day trial of Shopify https://www.shopify.com/?ref=af-media

✅14-day trial of Clickfunnels http://bit.ly/2JyzFr8

✅ Free dropshipping / FB ads course playlist: http://bit.ly/freedropshipcourse

✅Gorgias support for Shopify: https://gorgias.grsm.io/oleksandrfedotov7970

✅SMS BUMP https://smsbump.com/shopify/install?r=RVR2UmxJc3N5Q2ljdkpjd0JlWHlzdz09

✅FREE Trial of Adspy to find winning ads: https://adspy.com?a=18050

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How to Go Deeper with Keyword Research: Go-to Tools & Techniques
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How to Go Deeper with Keyword Research: Go-to Tools & Techniques


What do real customers search for?

It seems like a straightforward question, but once you start digging into research and data, things become muddled.

A word or phrase might be searched for often, yet that fact alone doesn’t mean those are your customers.

When you also factor in voice search and intent, it makes the entire keyword research process even more complicated.

While a paid search campaign will give us insight into our “money” keywords – those that convert into customers and/or sales – there are also many other ways to discover what real customers search.

As someone who is in the SEO trenches, I have the responsibility to get traffic to my clients’ websites.

But that’s not the only responsibility.

If you have been in SEO for even a minute, you know the questions that come up:

  • How does that traffic play into our ROI?
  • Are those visitors converting?

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In SEO, you still experience the burden of getting visitors who will turn into leads, customers, or sales.

That is where this deep keyword research process can help you.

Keyword Evolution

We are in the era where intent-based searches are more important to us than pure volume.

As the search engines strive to better understand the user, we have to be just as savvy about it too, meaning we have to know a lot about our prospects and customers.

In addition, we have to consider voice search and how that growth will impact our traffic and ultimately conversions.

Most of us are already on this track, but if you are not or want to sharpen your research skills, there are many tools and tactics you can employ.

Below are my go-to tools and techniques that have made the difference between average keyword research and targeted keyword research that leads to interested web visitors.

1. Get to Know the Human(s) You’re Targeting

Knowing the target audience, I mean really knowing them, is something I have preached for years. If you have read any of my past blog posts, you know I’m a broken record.

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You should take the extra step to learn the questions customers are asking and how they describe their problems.

In marketing, we need to focus on solving a problem.

SEO is marketing. That means our targeted keywords and content focus should be centered on this concept.

An analysis of the audience can help you get to know the human(s) you’re targeting. It makes your keyword research more personal and relevant.

Read more: How to Know Your Audience to Master Your Marketing Campaigns

2. Go Beyond Traditional Keyword Tools

I love keyword research tools.

There is no doubt they streamline the process of finding some great words and phrases, especially the tools that provide suggested or related terms that help us build our lists.

Don’t forget about the not-so-obvious tools, though.

Demographics Pro is designed to give you detailed insights into social media audiences, which in turn gives you a sense of who might be searching for your brand or products.

You can see what they’re interested in and what they might be looking for.

It puts you on the right track to targeting words your customers are using versus words your company believes people are using.

You can also view competitors and other brands’ audience information on Followerwonk, which provides a word cloud to show you what users include in their bios (i.e., keyword opportunities):

Followerwonk screenshot

You can glean similar data about your prospective customers by using a free tool, Social Searcher.

It’s not hard to use – all you have to do is input your keyword(s).

You can also select the source and choose the post type.

You can see recent posts, users, sentiment, and even related words.

The following is an example of a Social Searcher report:

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CONTINUE READING BELOW

Social Searcher screenshot

Pro Tip: let’s say you want to create and optimize videos for certain keywords.

This tool allows you to filter by YouTube so you can see what is already out there and get insight into how you might optimize your videos.

Another great tool is Seed Keywords.

It is especially helpful if you are struggling with your keywords.

This tool makes it possible to create a search scenario that you can then send to your friends.

It is especially useful if you are in a niche industry and it is hard to find keywords.

Once you have created the search scenario, you get a link that you can send to people.

The words they use to search are then collected and available to you.

These words are all possible keywords.

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How to Go Deeper with Keyword Research: Go-to Tools & Techniques

3. Determine Trends

To capture relevant and timely traffic, you need to identify trending keywords.

For instance, if you are optimizing a website that has seasonal products or services, you need to know what people are searching for and when.

During the COVID-19 pandemic, there were all types of keyword trends that were beyond the obvious words and phrases.

As an example, people were searching for information to avoid weight gain and how to move a team to a virtual environment.

Google Trends is the best source to locate this information.

Be sure to filter by date and even location, if applicable.

4. Dig into Intent

Once I get a feel for some of the keywords I want to target, it is time to take it a step further.

I want to know what type of content is ranking for those keywords, which gives me an idea of what Google, and the searchers, believe the intent to be.

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For the sake of providing a simple example (there are many other types of intent that occur during the buyer’s journey), let’s focus on two main categories of intent: buy and know.

How has the competitive landscape changed?

Find out if your competitors secured their market positions in recent months.

Let’s say I’m targeting the term “organic coffee:”

Organic coffee google search

Based on what is in results, Google believes the searcher’s intent could either be to purchase fair trade coffee or to learn more about it.

In this case, the page I am trying to optimize can be targeted toward either intent.

Here’s another example:

Safe weed removal Google search

In this scenario, if I was targeting the keyword, “safe weed removal,” I would create and/or optimize a page that provides information, or in other words, satisfies the “know” intent.

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There are many tools that can help you determine what pages are ranking for your targeted keywords, including SpyFu, SEMrush, and Ahrefs.

You would simply click through them to determine the intent of the pages.

5. Go from Keywords to Questions

People search questions.

That’s not newsworthy, but we should be capitalizing on all of the opportunities to answer those questions.

Therefore, don’t ever forget about the long-tail keyword.

Some of my favorite tools to assist in finding questions are:

  • AnswerthePublic.
  • Question Analyzer by BuzzSumo.
  • AlsoAsked.com.

AnswerThePublic uses autosuggest technology to present the common questions and phrases associated with your keywords.

It generates a visualization of data that can help you get a better feel for the topics being searched.

With this tool, you get a list of questions, not to mention other data that isn’t depicted below:

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CONTINUE READING BELOW

Answer The Public screenshot
The Question Analyzer by BuzzSumo locates the most popular questions that are asked across countless forums and websites, including Amazon, Reddit, and Quora.

If I want to know what people ask about “digital marketing,” I can get that information and sort by question type:

Buzzsumo screenshot

AlsoAsked.com is another tool that helps identify questions.

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CONTINUE READING BELOW

It is based on Google’s People Also Ask data.

The tool provides insight into long-tail searches – the relationships between topics and questions.

Below is an example of what you might see on AlsoAsked.com.

Also Asked screen shot

Final Thoughts

New techniques and tools are always helping make our jobs easier.

Your main focus should be on how to get customers to your website, which is done by knowing how to draw them in with the right keywords, questions, and content.

More Resources:

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CONTINUE READING BELOW


Image Credits

Feature Image: xanya69 / Depositphotos
All screenshots taken by author, April 2020





This content was originally published on Source link, we are just re-sharing it.

All Growth Hacking Articles

LinkedIn Releases New Tools for Virtual Job Interviews
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LinkedIn Releases New Tools for Virtual Job Interviews


LinkedIn is releasing new tools in response to all aspects on the job hunt going virtual due to COVID-19, including the job interview itself.

LinkedIn is launching a test version of a new video introduction feature, as well as an AI-powered tool that gives feedback on peoples’ spoken word responses.

Here’s more about each of these new tools.

Video Introductions

LinkedIn is testing a feature that’s designed to improve peoples’ ability to make a positive first impression to hiring managers.

“We’ve found that 65 percent of people believe that the impression you make online is just as important as the one you make in person, but it can be challenging to show your soft skills to potential employers when you’re not in the same room.”

LinkedIn’s new video introductions feature allows hiring manager to request an introduction as part of the hiring process.

The candidate can then respond either by recording an introduction or providing written copy.

LinkedIn Releases New Tools for Virtual Job Interviews

“A carefully crafted response can help you stand out before the official interview process even begins,” the company notes.

AI-Powered Feedback

LinkedIn is bringing AI-powered instant feedback to its interview preparation tools, which can help candidates prepare for common screening questions.

“When it comes to the interview, more than 50 percent of people say they lack confidence,” LinkedIn says.

To help candidates answer questions more confidently, the instant feedback tools will listen to peoples’ responses and analyze the speech content.

Users can record practice answers and submit them to the AI feedback tool to get an assessment on their answer delivery.

Feedback provided by the tool is aimed at helping people refine their interview and speaking skills.

For example, users will receive advice on pacing, how many times they use filler words, and sensitive phrases to avoid.

LinkedIn Releases New Tools for Virtual Job Interviews

If they choose to, users can send their recorded responses to their LinkedIn connections to get some more personal feedback.

This feature is rolling out globally and can be accessed immediately after applying for jobs through LinkedIn.

LinkedIn’s Video Interview Tips

Included in LinkedIn’s announcement are three key tips for successful video interviews.

Cut the small talk

It’s important to establish a realtionship quickly in a video interview.

“You don’t have the luxury of small talk on a video call,” the company notes.

Use the first few minutes of a video call to establish a personal connection.

It may help to check the interviewer’s LinkedIn page for any background information or mutual connections that could give you something to talk about.

Keep it quiet

There’s a long list of potential interruptions when working from home – whether its kids, roommates, or family members who are also under stay at home orders.

If you’re sharing a space with other people, let them know you have an important interview scheduled so they don’t accidentally walk in or make an excessive amount of noise.

Prep your tech

An obvious but often overlooked tip is to make sure your technology works, and you know how to use it correctly before the interview.

If you just got a new webcam, for example, you may want to have a practice call with friends to learn how it works before going live with a potential employer.

Source: LinkedIn Official Blog





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Web Monitoring Tools: 4 Google Alerts Alternatives
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Web Monitoring Tools: 4 Google Alerts Alternatives


So you want to get notified every time someone mentions your topic of interest online: That might be your own name; your company’s name (so you can keep an eye on what people think about it); your competitors (so you can stay up to date on their business strategy); topics relevant to your career or industry… The list is long.

The most obvious option to help you keep track, besides obsessively googling these topics every day, is setting up Google Alerts.

The problem? There are a lot of downsides to Google Alerts.

First, it’s notoriously unreliable: Considering the minuscule number of sources it does monitor, it doesn’t do a very good job of it, frequently missing relevant mentions.


For years, people have complained about it:

Second, nowadays the biggest news happens not on blogs and websites (that’s where it gets reported a couple of hours later) but on social media. Google Alerts doesn’t monitor social media. It won’t send you a tweet criticizing your product or an Instagram post from an influencer praising it. It simply doesn’t access those platforms.

And, third, if you’re considering Google Alerts for business purposes, you need something more powerful that will let you see who is talking about your brand, what feelings they express, what opinions they share. How those feelings and opinions add up to make up your reach, brand awareness, share of voice, and other important marketing KPIs.

Basically, something that will let you analyze your target audience, understand your brand reputation, do marketing research…

Now that we understand why Google Alerts is not enough, let’s see what alternatives are there on the market.





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