Google My Business GMB local SEO tips for 2020 ,secrets reveleaved in today’s video you will learn how Google will help your business get more listings in 2020.
When I talk with other SEO’s local novice or expert I always run into the same question how to get better rankings and get more phone calls. So I wanted to help out the small business owner out there on a limited budget that wants to make a impact with there business.
Today learn how to get more GMB assets without having to buy or build more accounts , this video will cover this coveted secret that no other SEO will share but I need and want the community to grow as a whole.
So after this video your eyes will be open to the notion that Google wants your business to succeed so much so that Google will help you get more phone calls and they will help you rank more and more of your Google my business assets so you can get more customers and more calls and more customers in 2020.
So I hope you have enjoyed this video I hope that you understand that Google is our friend and they want us to win!
If you have any questions about this topic or any other local SEO , SEO or marketing business questions please feel free to ask and I look forward to teaching in the next video.
Local businesses know better than any other model what it means to fully participate in community life. You are the good neighbors who are there to serve, inspire, and sustain the people and traditions that make your town a unique and enjoyable place to call home.
As we explore this topic of what local businesses can do during the COVID-19 pandemic, I want to honor all that you have always done to take care of your community as a local business owner or marketer. Thank you.
In this article, you will find local SEO tips that could make a difference for your business in the coming weeks, innovative resources for support, advice from my own tight-knit community of some of the world’s best local SEOs, and some serious thinking about building a better local future.
Adhere to all regulations
First and foremost, start each day with a review of both local and national news to be sure you are complying with the evolving regulations for your city, county, and country. Policies designed to mitigate the harm of COVID-19 vary widely from region to region, and your business must keep informed of which forms of service you are allowed to offer in this dynamic scenario.
And, while social media can be a great connector within your community at any time, beware of misinformation and, sadly, scams in the days ahead. Get your news from sources you trust, and if you are not certain about interpreting a guideline, directly contact local authorities. This article does not take the place of laws and regulations specific to your community.
The most helpful thing any local business can do right now, whether it’s deemed an essential or non-essential service, is to provide accurate information to its community. There are three key places to do this:
Google My Business
“More than ever, your Google Business Profile is a critical communication nexus with your customers”. —Mike Blumenthal, GatherUp
Local businesses know just how big a role Google plays as intermediary between brands and the public. This remains true during this difficult time however, Google’s local product is not running at full strength. Joy Hawkins’ article for Local University on March 23 details the limited support for or complete discontinuation of Google Q&As, posts, descriptions, reviews, and owner responses. It’s an evolving scenario, with local SEOs reporting different outcomes each day. For example, some practitioners have been able to get some, but not all, Google posts to publish.
As of writing this, there are four fields you can utilize to communicate current information to customers via GMB, but please be aware that some edits may take several days to go into effect:
If regulations are keeping you at home but you still want customers to be able to reach you on your home or cell phone for information, update your work answering machine to reflect the changes and edit your GMB phone number to the appropriate new number.
Hours of operation
The discussion on how best to show that your business either has no hours or limited new hours is ongoing. I believe the best route for the present is to use Google’s method of setting special hours. This option should be especially useful for multi-location enterprises who can set special hours via the API.
Be advised, however, that there are some instances of agencies setting special hours for clients and then clients receiving emails from Google asking if the business has closed. This can alarm those clients. However, to date, it appears that when Google receives responses to this prompt that yes, the business is closed, they simply put a message about this on the listing rather than remove the listing entirely.
On March 25, Google implemented a “temporarily closed” button inside the “Info” tab of the GMB dashboard, as reported by Joy Hawkins. Utilizing this button may temporarily decrease your rankings, but you will be able to remove the label in the future and I strongly hope (but cannot guarantee) that this will remove any effects of suppression. I recommend using this button if it applies to your business because we must put safety first over any other consideration.
Update 3/30: Google’s Danny Sullivan has clarified in a tweet to Damian Rollison that the “temporarily closed” function should not impact rank.
COVID-19 update posts
Google has newly created a Google posts type that you’ll see as an option in your GMB dashboard. While other post types have been published sporadically, I am seeing examples of the COVID-19 Update posts going live. Try to fit as much information as you can about the changed status of your business into one of these posts.
In addition to the edits you make to your GMB listing, update your most visible local business listings on other platforms to the best of your ability, including on:
Bing: A “Temporarily closed” business status is available in the Bing Places dashboard. This is currently not available in the API.
Update 3/30: Bing has added a “temporarily closed” flag in the Bing Places dashboard and the API so that businesses can mark themselves closed due to COVID-19. For more on this click here. (Thanks,Damian Rollison at Brandify, for the update!)
Yelp: Yelp has introduced a new field called “temporarily closed”. This is meant to be used by businesses which are or will be closed (but not on a permanent basis) due to the COVID-19 outbreak. Businesses need to indicate the “end date” for when this business status will end. Given the uncertainty surrounding timelines, Yelp is allowing users to provide an “estimate” for the end date which they can always update later. Special opening hours can be added on Yelp itself, too. Neither field is available in the API.
Google My Business may be experiencing support issues right now, but thank goodness you still have full control of your website as a home base for conveying important information to the public. Here’s a quick checklist of suggested items to update on your site as soon as you can:
Put a site wide banner on all pages of the website with key information such as “temporarily closed”, “drive-up service available 9-5 Monday – Friday” or “storefront closed but we can still ship to you.”
Provide the most complete information about how your business has been affected by COVID-19, and detail any services that remain available to customers.
Edit location landing pages in bulk or individually to reflect closures, new hours, and new temporary offers.
Be sure hours of operation are accurate everywhere they are mentioned on the website, including the homepage, contact page, about page, and landing pages.
If your main contact phone number has changed due to the situation, update that number everywhere it exists on the website. Don’t overlook headers, footers, or sidebars as places your contact info may be.
If you have a blog, use it to keep the public updated about the availability of products and services.
Be sure your website contains highly visible links to any social media platforms you are using to provide updated information.
It would be a worthy public service right now to create new content about local resources in your community for all kinds of basic needs.
Social media and email
“Make it clear what you’re doing, such as things like home delivery or curbside pickup. And mention it EVERYWHERE. The companies that are being successful with this are telling people non-stop how they can still support them. Additionally, don’t be afraid to reach out to people who have supported you via social media in the past and ask them to mention what you’re doing.” —Dana DiTomaso, Kick Point
Whether your customers’ social community is Facebook, Twitter, Instagram, YouTube, or another platform, there has never been a more vital time to make use of the instant communication these sites provide. It was Fred Rogers who famously said that in times of crisis, we should “look for the helpers.” People will be looking to your brand for help and, also, seeking ways that they can help, too.
If you can make the time to utilize social media to highlight not just your own services, but the services you discover are being provided by other businesses in your city, you will be strengthening your community. Ask your followers and customers to amplify information that can make life safer or better right now.
And, of course, email is one of the best tools presently at your disposal to message your entire base about changed conditions and special offers. My best practice advice for the present is to be sure you’re only communicating what is truly necessary. I’ve seen some examples of brands (which shall remain nameless) exploiting COVID-19 for senseless self-promotion instead of putting customers’ concerns and needs first. Don’t go that route. Be a helper!
Beyond your local business listing, websites, social media platforms, and email, don’t overlook offline media for making further, helpful informational contributions. Call into local radio shows and get in touch with local newspapers if you have facts or offers that can help the public.
Operate as fully as you can
“Find out what support is being made available for you at [the] government level, tap into this as soon as you can — it’s likely there will be a lot of paperwork and many hoops through which you’ll need to jump.” —Claire Carlile, Claire Carlile Marketing
While the social safety net differs widely from country to country, research any offers of support being made to your business and make use of them to remain as operational as possible for the duration of this pandemic. Here are six adjustments your business should carefully consider to determine whether implementation is possible:
1. Fulfill essentials
If your business meets local, state, or federal regulations that enable it to continue operating because it’s deemed “essential”, here are the ways different business models are adapting to current conditions:
Some healthcare appointments can be handled via phone or virtual meetings, and some medical facilities are offering drive-up testing.
Drivethrough, delivery, and curbside pickup are enabling some brands to offer takeout meals, groceries, prescriptions, and other necessary goods to customers.
Supermarkets and grocery stores without built-in delivery fleets are contracting with third parties for this service.
Farms and ranches can offer honor system roadside stands to allow customers to access fresh produce, dairy products, and meats with proper social distancing.
Companies that care for vulnerable populations, banking, laundry, and fuel can implement and communicate the extra steps they are taking to adhere to sanitation guidelines for the safety of customers and staff.
Brands and organizations that donate goods and services to fulfill essential needs are taking an active role in community support, too.
2. Evaluate e-commerce
If your local business already has an e-commerce component on its website, you’re many steps ahead in being well set up to keep selling via delivery. If you’ve not yet implemented any form of online selling, investigate the following options:
If you have a credit card processing machine, the most basic solution is to take orders over the phone and then ship them, allow curbside pickup, or deliver them.
If you lack a credit card processing service, PayPal invoicing can work in a pinch.
If your site is built on WordPress and you’re quite comfortable with that platform, Moz’s own Sha Menz highly recommends the ease of the WooCommerce plugin for getting online shopping set up with PayPal as a built-in payment option. It allows easy setup of flat rate or free shipping and local pickup options. WooCommerce automatically sends order confirmation emails to both owner and customer and even supports creation of discount coupons.
In my very large family, one relative has transitioned her yoga studio to online classes, another is offering secure online psychotherapy appointments, and another is instructing his orchestra on the web. While nothing can replace in-person relationships, virtual meetings are the next-best-thing and could keep many business models operating at a significant level, despite the pandemic. Check out these resources:
4. Use downtime for education
If COVID-19 has somewhat or completely paused your business, it’s my strong hope that there will be better days ahead for you. If, like so many people, you find yourself with much more time on your hands than usual, consider using it to come out of this period of crisis with new business knowledge. Please make use of this list of resources, and I want to give special thanks to my friend, Claire Carlile, for contributing several of these suggestions:
Begin working towards a stronger local future
“I would say generally it’s critical for business owners to connect with one another. To the extent they can join or form groups for support or to share ideas, they should. This is a terrible and scary time but there are also potential opportunities that may emerge with creative thinking. The ‘silver lining’, if there is one here, is the opportunity to reexamine business processes, try new things and think — out of necessity — very creatively about how to move forward. Employees are also a great source of ideas and inspiration.” —Greg Sterling, Search Engine Land
I’d like to close with some positive thinking. Local SEO isn’t just a career for me — it’s a personal belief system that well-resourced communities are the strongest. Every community, town, and city shares roughly the same needs, which we might depict like this:
In this simple chart, we see the framework of a functional, prepared, and healthy society. We see a plan for covering the basic needs of human existence, the cooperation required to run a stable community, contributive roles everyone can play to support life and culture, and relief from inevitable disasters. We see regenerative land and water stewardship, an abundance of skilled educators, medical professionals, artisans, and a peaceful platform for full human expression.
COVID-19 marks the third major disaster my community has lived through in three years. The pandemic and California’s wildfires have taught me to think about the areas in which my county is self-sustaining, and areas in which we are unprepared to take care of one another in both good times and bad. While state and national governments bear a serious responsibility for the well-being of citizens, my genuine belief as a local SEO is that local communities should be doing all they can to self-fulfill as many data points on the chart above as possible.
While it’s said that necessity is the mother of invention, and it certainly makes sense that the present moment would be driving us to invent new solutions to keep our communities safe and well, I find models for sane growth in the work others have already contributed. For me, these are sources of serious inspiration:
Look at the policies of other countries with a higher index of human happiness than my own. For example, I am a great admirer of Norway’s law of allemannsrett which permits all residents to responsibly roam and camp in most of the country, and more importantly, to harvest natural foods like mushrooms and berries. In my community, most land is behind fences, and even though I know which plants are edible, I can’t access most of them. Given current grocery store shortages, this concept deserves local re-thinking.
Study the Economic Bill of Rights US President Franklin Delano Roosevelt introduced but didn’t live to see passed. Had this been implemented, my local community would not now be suffering from a shortage of medical providers and denial of medical care, a shortage of nearby farms for complete nutrition, homelessness and unaffordable housing, and a widespread lack of education and essential skills. From a purely commercial standpoint, FDR’s bill could also have prevented the collapse of “Main St.”, which local search marketers have been fighting every day to reverse.
Other models and examples may personally inspire you, but I share my friend Greg Sterling’s opinion: now is the time to bring creativity to bear, to connect with fellow local business owners and community members, and to begin planning a more realistic and livable future.
For now, you will have to make those connections virtually, but the goal is to come out of this time of crisis with a determination to make local living more sustainable for everyone. You can start with asking very basic questions like: Where is the nearest farm, and how many people can it feed? What do we need to do to attract more doctors and nurses to this town? Which facilities could be converted here to produce soap, or bathroom tissue, or medical supplies?
I don’t want to downplay the challenge of forward-thinking in a time of disruption, but this I know from being a gardener: new seeds sprout best where the earth is disturbed. You have only to visit the margins of new roads being laid to see how digging is quickly followed by verdant crops of fresh seedlings. Humanity needs to dig deep right now for its best solutions to serious challenges, and this can begin right where you are, locally.
Please allow me to wish many better days ahead to you, your business, and your community, and to work by your side to build a stronger local future.
It’s all about content even more in 2020! 🗒 🖥📱📃📰📧
Here are some content tips/trends for 2020 with stats to back them up 📊.
Great info on video🎥, voice search🎙, augmented reality😀 and conversational and personalized👥 marketing which are buzzing in digital marketing now.
Much needed info for us marketers, business owners and managers and even if you’re looking to start your own business… learned a lot from reading on. There are definitely more, but these stand out currently and are delivering results.
Ever feel like your content gets lost in the pond every time you post? This can feel like a bummer if you have put any significant amount of time into the quality. But don’t worry, I’m going to go over my favorite content marketing tips for LinkedIn for 2020 that will help you attract high paying clients that are targeted to your service industry. My key strategies and tips for creating content on LinkedIn will help you position yourself as the expert and ultimately start converting at a higher rate. Yipeee!!!!
Grab your ***FREE LINKEDIN MOMENTUM CHECKLIST*** https://bit.ly/2M2GKAI
Welcome to the Girl in Momentum Show, I’m Adora, a full-time entrepreneur, and marketing consultant. I run an online marketing and coaching business where I teach entrepreneurs how to stand out online, create unique strategies for individual success and grow in their personal lives. My experience includes working with companies like Staples and Bank of New York on Wall Street all the way to local businesses. My goal is to help entrepreneurs feel inspired to take action and live the life of freedom and prosperity they desire. Here we will discuss different techniques, set goals for our business, and talk with several businesswomen about their journey. So let’s keep up the momentum together!
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– Join Us Inside Our Pitch Free Private Training: We’ll show you the profile optimisation secrets and how to connect with prospects, engage with and convert new clients, and amplify your business on LinkedIn: https://bit.ly/TIPWebinar
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Doston kya aap kisi bhi tarah ka content create karte hai jaise ki blogs, videos, social media post etc. etc. Ya aap content creator banna chahte ho Ya phir aap kisi tarah content ke distribution se jude hai to ye video aapke liye bahut useful hogi. Kyunki content marketing ka skill to job aur business dono mein hi bahut useful hai. To is video ko end tak zarur dekhiyega content marketing mein badhiya results paane ke tips ko acche se samajhne ke liye. Kaafi simple tarike se bataya hai maine.
Content marketing tips and strategies for 2020 in Hindi
It’s not easy to create a workplace that promotes engaged, productive employees. And teams that are learning how to work remotely have their own unique challenges when trying to cultivate the same atmosphere.
The good news is that it’s not only possible, but there are even clear benefits for both employees and the business when remote teams learn how to work together from afar. Studies suggest that remote workers are more engaged than an onsite employee—they can be up to two times more likely to work more than 40 hours per week, and 20 percent more productive. This kind of productivity doesn’t happen overnight, but it also doesn’t require magic. It all comes down to the right strategies and team leadership.
In this article, we’re going to share four effective methods we use to manage our remote team of writers and designers, and our best tips for remote collaboration. Let’s take a look.
1. Create spaces for online collaboration so your team learns how to work remotely
Creating a team-oriented environment is essential—89 percent of those surveyed by Workhuman state that work relationships are crucial to their overall quality of life. When you’re working remotely, it’s important to actively create spaces for team bonding. Below are a few ideas of how to do so.
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In the physical workplace, you can’t help but bump into your colleagues around the office. This is a good thing, helping to build natural relationships among team members. There’s even scientific evidence that suggests small talk improves the productivity levels of team members.
When you are teaching your team how to work remotely, you don’t have this same level of casual interaction and you can miss out on opportunities to build those relationships. So it’s essential to try and recreate this environment using digital collaboration tools.
One way to encourage this is to create a chat room that stays open 24/7. This way, everyone can chit chat during their breaks, no matter what hours they choose to work. It’s an excellent way to get your team members feeling more like a family within a remote office environment. Skype or Slack (our personal favorites) are good platforms to use for this kind of communication, as are Google Hangouts and Zoom.
Of course, you don’t want casual chats to become a distraction, so set some ground rules. No gossiping, negative talk, or other potentially harmful discussions should be allowed. The idea is to create a professional communication tool your team can use to ask questions, get help, and blow off steam.
To make the chat system more relaxed, you could even go as far as excluding managers.
A no-manager rule will allow team members to speak freely without worry of scrutiny. Remember that allowing management in your chat room would be the virtual equivalent to having a manager peering over your shoulder as you work. No one wants that.
Now, that’s not to say managers can’t or shouldn’t get in on the instant messenger action. You can set up a separate dedicated channel for the team and managers where everyone can chat. If you can add video chat sessions to your constant team communications, even better. You can even create a policy where one day out of the week, everyone leaves their webcams on during work hours to help create a close-knit community.
Since we’re on the topic of online tools, it makes sense to cover some of the products you can use to make project management simpler.
If you’re not already using a project management system, then you’ll find integrating one to be a huge relief. For instance, implementing best practices for project management tools allows you to assign team members to tasks, which improves accountability. No more playing the blame game—which is easy to do when you’re working remotely.
Also, when everyone knows what projects and tasks are on the table for the week or month, they can tackle them better because responsibilities, deliverables, and deadlines are all clearly communicated. This, in turn, boosts productivity.
Finally, we know that remote life has a tendency to cut into your work-life balance. With project management tools, you can clearly see what’s on your to-do list so you can plan projects around your life.
There are plenty of software options to help manage projects, depending on your needs. For example, more laid-back, lightweight platforms like Trello are perfect for creating to-do lists and assigning people to tasks. You can also set up due dates for each assignment. When an assignment is finished, just drag and drop the task to the “Completed” section.
You can also choose to use more robust platforms such as ProofHub, Asana, Basecamp, or Wrike. Many businesses use these platforms for managing projects and tasks. You’re able to create multiple projects, set up weekly tasks, and assign them. You also receive notifications as assignments are completed.
Many of these tools also come with the ability to leave comments and chat. For example, on Basecamp, a feature called Campfire allows everyone assigned to a project to chat about the tasks at hand. Conversations are saved so you can easily refer back to important details that were discussed.
Make document sharing a breeze
As you’re thinking about how to work remotely with your team, you’ll want to make your project management and collaboration flow as smoothly as possible. Document sharing tools help keep the flow of information between collaborators open.
Of these, Google Docs tends to be one of the most popular tools, because you’re able to write and edit documents online in real-time. Two or more people can review and revise a single document together. Changes are saved immediately to maintain version control. There’s a comment feature for editors and project managers to make suggestions and request edits, and the track changes feature is another plus for remote collaborative teams.
2. Set up communication systems for remote collaboration
Communication is critical when you’re running a business. Without it, you can’t create a foundation to build upon. So ultimately, bad communication will lead to the collapse of any initiative or project you set out to accomplish. It’s the same with remote team collaboration.
The key to driving a fruitful collaboration with remote workers is to set up the right communication systems.
As you’ll quickly learn, email isn’t always the best—especially when it leads to an inbox backlog. Not only does this overwhelm workers, but it can also be a time-sucking distraction.
In this case, chat tools are better for quick back-and-forth conversations because they’re faster and more efficient.
Here’s a simple breakdown of how you can use each platform to benefit your remote team and ease communication for remote work:
Email: Use this for after-hours and more in-depth conversations your team can refer back to
Real-time chat: Best to use for quick interactions and asking urgent questions
Video chat: Ideal for interviews (for visual cues), complex or constructive feedback, and live training for a better understanding of a topic
Voice over IP (VoIP): Perfect for when you need to explain something that would take too long via email or instant messenger
Project management tools: Effective for segmenting conversations based on the assignment so there’s no overlap or confusion
Short pre-recorded video: Excellent for training using screen captures and slideshows
3. Keep meetings to a minimum and make them predictable
When most people think of businesses, what likely comes to mind are office team meetings and taking time to prepare for them. And while this has been the norm for decades, it’s quickly changing.
Here’s what’s happening now.
Modern companies are doing away with pointless meetings, because they’ve been shown to kill productivity and waste money. An infographic put together by the Muse shows businesses waste over $37 billion annually on unproductive meetings. It’s gotten so bad that upper management spends 50 percent of their time in these meetings, and most execs admit that 67 percent of meetings are a failure.
So why do we still use them? None of this is to say that meetings have no purpose—but there is a specific time and place for them.
So say goodbye to Monday morning meetings. Instead, schedule meetings as the need arises to boost team productivity and minimize unnecessary distractions. This way, your team can hone in on their projects without unnecessary interruptions.
It’s also critical to schedule meetings in advance, so they’re predictable. You want your team to be able to set aside time without hurting their productivity.
3 keys to holding a successful remote meeting
When you do set up a meeting, make sure you have:
A designated leader who owns the meeting and carries it forward, which is essential during remote calls with a larger number of participants where cross-talk can derail focus
An agenda of what will be discussed, and referenced periodically as a place to log decisions made in the meeting
A specific time limit so you are forced to stay focused and on track during your conversation
By following these guidelines, your meetings will be precise, productive, and punctual.
The most successful remote teams operate with full transparency. Everyone should onboard with the knowledge they need to hit the ground running. But it doesn’t stop here. You need to ensure that your team is producing at the rate and quality you need. This is what makes quarterly performance reviews vital.
Performance reviews not only help you to see how your team is improving or struggling, but it allows them to see it as well. Make this an opportunity for your team to grow, so that it’s not a nerve-wracking ordeal.
Firing employees instead of first working with them to boost their performance is a quick way to hurt team morale. If someone on your team needs better support and training, offer it so they can continue to improve. And whenever your team does well, reward them for their performance.
Resources for running performance reviews and giving feedback
Some resources (other blog posts and books) you can check out for further guidance are:
Skilled leadership, even when your team is learning how to work remotely, all about supporting your people when and how they need it, and boosting team morale, so they’re motivated to become their best.
Use these tips to help your team while they’re working remotely
Now that you know how to work remotely, it’s time to put what you’ve learned to the test. Remote teams and remote work are what you make of them—if you focus on building a family that supports one another, then you’ll develop a team that excels. With these tips and tools, you can put your remote team on the path to a successful collaboration.
Tested any of these methods? Share how they worked for your team in the comments below!