E-Commerce Email Marketing Strategies 2019 | Top 3 Tips For Black Friday & Increasing Sales

E-Commerce Email Marketing Strategies 2019 | Top 3 Tips For Black Friday & Increasing Sales

With Black Friday around the corner, e-commerce business are planning their promotions strategy.

And, a HUGE part of this is EMAIL MARKETING.

Email marketing is the digital marketing channel that generates the highest Return on Investment (ROI).

This video breaks down my top 3 tips on how to maximize your email campaigns to generate higher ROI – and more sales.

If you have any questions please leave me a comment down below!

Digital strategy, made easy.

Thanks for watching! Don’t forget to like & subscribe to be part of this community devoted to professional development.


👣 LinkedIn:

👣 Instagram:

👣 Twitter:

Video Transcript:

Welcome back to Digital Marketing by Gina!

My name is Gina Wicentowich, and I am a Digital Marketing Strategist that has worked for a variety of companies such as small, tech startups to large, corporate B2B businesses.

In the last few years, I have specialized in e-commerce businesses because of my powerful and effective advertising strategies.

Now, I love e-commerce strategies. So, today, we are going to discuss my top e-commerce email marketing tips.

Now, whether you use MailChimp, ActiveCampaign, or Constant Contact – that doesn’t matter. It is all in the strategy.

Let’s consider: The average person gets 120 emails a day.

And, the average open rate is 15% while the average Click-Through Rate is only 3.1%

However, email is BY FAR the most effective channel for ROI for e-commerce businesses.

It is also even more powerful because with email, you own that relationship with your customers. Although Pay-Per-Click campaign on Facebook, Instagram, or Google can be a huge revenue stream, you don’t own that channel. If Facebook chooses to suspend your account or disapprove an ad, that directly affects you.

With email, you own that relationship with your customers. It is definitely worth investing.

#1. Segment your audience list & customize email copy

Segmented campaigns have a 15% higher open rate on average.
This means you customize your audience lists.

Some common examples include:
Subscribers that have never made a purchase
Subscribers that have made a purchase in the last 6 months
Subscribers that are active with the email campaigns.

2. Use emojis in your subject lines

56% of brands that use an emoji in their subject lines had a higher open rate.

This sounds easy – but take a look in your gmail promotions folder right now. If you take a quick scan, the ones that will catch your attention have an emoji.

This is leveraging the visuals of email, and this small change can have a huge impact. I have also found this same results in my email marketing campaigns for my clients.

3. Have a clear call-to-action

Now, this seems simple but with emails there are so many different components. You’re thinking of the design, images, text, subject line – that I’ve seen the call-to-action get swept under the rug.

But, this is the most important part of a good email.

What do you want your customers to do?

Are you offering a coupon code – 10% off their next purchase?

Shop popular products?

Browse a brand new product?

I’ve seen too many examples of commerce businesses trying to demonstrate how amazing they are instead of thinking about the person actually making the purchase.

That person is going to scan your email for 3 seconds, and if it isn’t clear what they should do then they will move on.

Also, don’t have many calls to action in the same email. Be consistent. Knowing that you’re fighting for your customers’ attention, you want to be clear from the get go.

Pro tip: Use UTM parameters to make your link trackable in Google Analytics. That way you can customize how they appear in the Source / Medium report and then analyze the link that generated the highest engagement on your website.

Source. First Published on YouTube

Growth Hacking Articles

Creating Content For LinkedIn | LinkedIn Marketing Strategy  |  Tips from 3 Top Creators

Creating Content For LinkedIn | LinkedIn Marketing Strategy | Tips from 3 Top Creators

Struggling to create content on LinkedIn?
Want to know what to post on LinkedIn?

Coming up with ideas on what topics to put in your content can be a tedious task.
You will ask yourself, “What other ideas can you come up with to improve the quality of your content?”

On this couch we have:
– Kerri Twigg, LinkedIn Top Voice (2018) and career coach
– Bobby Umar, a world-renowned speaker
– String, 3x LinkedIn Top Voice, and content creator

Here are brainstorming tactics and ideas:
– make sure to use topics that will help reinforce your positioning
– use Google, Quora to help find more ideas
– look back at your history and content, which do you more of?

Make sure to continually structure your content to be entertaining, engaging, and most importantly, RELEVANT to your audience. They will come back to watch/read more of your content when you become a trustworthy source.

Source. First Published on YouTube

Growth Hacking Articles

Linkedin Marketing Strategy | LinkedIn Marketing Tips | LinkedIn Marketing For Business 2020

Linkedin Marketing Strategy | LinkedIn Marketing Tips | LinkedIn Marketing For Business 2020

The biggest advantage of LinkedIn is that it is frequented by many senior-level influencers, decision-makers, and thought leaders. If you want to grab the attention of top-level executives, then you should work on your LinkedIn marketing strategy.

The type of content you publish and the approach you use to distribute it on LinkedIn depends on your final objective. That is why it is crucial to outline your goals at the onset of your LinkedIn marketing strategy.

Typically, you may want to target one or more of the following goals:

Build brand awareness
Generate qualified leads
Strengthen brand reputation
Engage with your target audience
Sell your product or service

Understand Your Audience
Once you have a clear idea of your marketing goals, it is time to define your target audience. You can outline your audience That’s a prerequisite for developing a solid LinkedIn marketing strategy.

You can outline your audience on the basis of different parameters such as job title, geographic location, industry, etc.

Let’s say your goal is to sell an ebook on influencer marketing for brands. In this case, your target audience may consist of marketing professionals. They may have job titles such as “social media manager,” “social media executive,” etc.

Create a Captivating Company Page
Your LinkedIn Company Page is one of the biggest assets of your LinkedIn marketing strategy. It is one of the first interactions your target audience is going to have with your brand. As such, it should help them learn everything they want to know about your business. This includes your information about your products/services, employees, and headquarters etc.

Make sure you provide your company logo, website URL, industry, company size, and other details. Adding these details builds your company’s credibility and can indirectly help make your LinkedIn marketing strategy stronger.

In addition, you should craft an appropriate description that conveys crucial details about your company and your offerings.

You can add a cover image that resonates with your brand. A comprehensive and up-to-date Company Page strengthens your brand’s image by reinforcing your credibility and professionalism.

Analyze Competitors’ Company Pages
To amplify your LinkedIn marketing strategy, you need to know how you fare up against your competitors.

LinkedIn provides a feature called “Companies to track” that reveals a list of companies similar to yours. It also gives you access to a few key metrics. These include the total number of followers, follower growth, and social media engagement.

Evaluating these pages can help you understand how your own Company Page fares in comparison. You can identify what is working well for them and integrate those tactics into your own LinkedIn marketing strategy.

Utilize LinkedIn Analytics
A crucial aspect of your LinkedIn marketing strategy is to evaluate it on a regular basis. We have already discussed how your Company Page analytics can help you learn useful insights about your audience.

It can also help you analyze the performance of your updates. In order to do this, you have to know how the “Updates” section of your Company Page analytics works.

You get to see a table that reveals different parameters such as impressions, clicks, engagement, CTR etc. for each of your posts. This information can be used to find out the type of content that is receiving maximum engagement.

This will help you refine your LinkedIn marketing strategy and create content that is likely to receive more traction.

FACEBOOK PAGE: https://www.facebook.com/topgurusindia/
FACEBOOK GROUP: https://www.facebook.com/groups/23134
INSTAGRAM: https://www.instagram.com/topgurusindia/
TWITTER: https://twitter.com/topgurusindia
LINKED IN: https://www.linkedin.com/in/topgurusi

#TopGurus #DigitalMarketing #SUNILONWEB

Source. First Published on YouTube

Growth Hacking Articles

User Acquisition Strategy for Apps: Top Tips [Mobile Monday]

User Acquisition Strategy for Apps: Top Tips [Mobile Monday]

In need of a more effective user strategy for apps? Watch this Mobile Monday video to learn about the top tips and recommendations from Apptopia Co-Founder and COO Jonathan Kay.

This video is part of a longer Q&A conducted in August 2019. For the full recording, go to https://www.youtube.com/watch?v=KWzPHvVbHqY&t=1s.

Interested in learning more about mobile user acquisition and in-app performance advertising? Check out these resources:

– How Marketers Should Be Using Mobile Apps (https://www.inmobi.com/blog/2019/10/07/how-marketers-should-be-using-mobile-apps)

– Mobile Path To Purchase Marketing: Moving Customers From Online To Offline (https://www.inmobi.com/blog/2019/10/11/mobile-path-to-purchase-marketing-moving-customers-from-online-to-offline)

– How To Build Multi-Touch Attribution Models With The Right Incentives (https://www.inmobi.com/blog/2019/09/27/how-to-build-multi-touch-attribution-models-with-the-right-incentives)

– In-App Mobile Video Advertising: What You Need To Know (https://www.inmobi.com/blog/2019/09/19/in-app-mobile-video-advertising-what-you-need-to-know)

– Omnichannel DSPs Vs Specialized DSPs: How To Choose Between The Two (https://www.inmobi.com/blog/2019/09/11/omnichannel-dsps-vs-specialized-dsps-how-to-choose-between-the-two)

– The Ultimate Mobile User Acquisition Checklist (https://www.inmobi.com/blog/2019/08/19/the-ultimate-mobile-user-acquisition-checklist)

– How Programmatic Is Changing Mobile Advertising (https://www.inmobi.com/blog/2019/08/15/how-programmatic-is-changing-mobile-advertising-new-research)

– Multi-Touch Attribution Explained (https://www.inmobi.com/blog/2019/07/08/multi-touch-attribution-explained-infographic)

– Why You Need To Fully Map Out Your Mobile App Customer Journey (https://www.inmobi.com/blog/2019/07/11/why-you-need-to-fully-map-out-your-mobile-app-customer-journey)

– Performance Marketing Vs Brand Marketing: How To Balance The Two On Mobile (https://www.inmobi.com/blog/2019/07/15/performance-marketing-vs-brand-marketing-how-to-balance-the-two-on-mobile)

– How To Combine Online Advertising And Offline Advertising To Boost Your App Business (https://www.inmobi.com/blog/2019/06/11/how-to-combine-online-advertising-and-offline-advertising-to-boost-your-app)

– What You Need To Do In Order To Appeal To Customers On Mobile Devices (https://www.inmobi.com/blog/2019/06/07/what-you-need-to-do-in-order-to-appeal-to-customers-on-mobile-devices)

– Moving Beyond Mobile App Cost Per Install: The Benefits Of CPX Bidding (https://www.inmobi.com/blog/2019/06/05/moving-beyond-mobile-app-cost-per-install-the-benefits-of-cpx-bidding-video)

– 52 In-App Advertising Statistics You Should Know (https://www.inmobi.com/blog/2019/05/21/52-in-app-advertising-statistics-you-should-know)

– What We Believe In: 6 Ways To Rethink Attribution (https://www.inmobi.com/blog/2019/05/16/what-we-believe-in-6-ways-to-rethink-attribution)

– What Is Cross Device Attribution? (https://www.inmobi.com/blog/2019/05/08/what-is-cross-device-attribution-video)

– Are Your Mobile Marketing Metrics And Pricing Models Aligned With Business Goals? (https://www.inmobi.com/blog/2019/04/11/are-your-mobile-marketing-metrics-and-pricing-models-aligned-with-business)

– Programmatic Advertising Explained (https://www.inmobi.com/blog/2019/04/04/programmatic-advertising-explained)

– What Is Multi-Touch Attribution Marketing? (https://www.inmobi.com/blog/2019/04/03/what-is-multi-touch-attribution-marketing-video)

– How To Craft The Perfect Mobile App Marketing Strategy (https://www.inmobi.com/blog/2019/04/01/how-to-craft-the-perfect-mobile-app-marketing-strategy)

– Answering Your Top Mobile App User Acquisition Questions (https://www.inmobi.com/blog/2019/03/28/answering-your-top-mobile-app-user-acquisition-questions)

– How to Make Better Creatives for In-App Performance Advertising (https://blog.apptopia.com/how-to-make-better-creatives-for-in-app-performance-advertising)

– The Evolution of In-App Performance Marketing: How to Run Smart Ad Campaigns Today (https://blog.apptopia.com/the-evolution-of-in-app-performance-marketing-how-to-run-smart-ad-campaigns-today)

– A Buyer’s Guide to Evaluating App Install Anti-Fraud Solutions (https://www.inmobi.com/insights/download/whitepapers/a-buyers-guide-to-evaluating-app-install-anti-fraud-solutions/)

– How to Set Up a Multi-Touch Attribution Model: https://bit.ly/2NQlj6b

Stay in Touch with InMobi!

We’d love to hear from you! Be sure to let us know what you think of this video in the comments section below, and on our social media channels. And, of course, be sure to subscribe ASAP to the InMobi YouTube channel for even more great mobile marketing and in-app advertising videos!

Source. First Published on YouTube

Growth Hacking Articles

LinkedIn Personal Branding Tips | Easy LinkedIn Content & Marketing Strategy from a Top Creator

LinkedIn Personal Branding Tips | Easy LinkedIn Content & Marketing Strategy from a Top Creator

Build your personal brand on LinkedIn

Want to know what to post on LinkedIn?
Here are some easy LinkedIn and content marketing tips to help you build your brand

LinkedIn is a great marketing tool to promote yourself.
It’s also a great way to grow your personal brand on LinkedIn.

By building your personal brand online, you will create inbound and attract clients or business. I should know, I was able to grow from 0 to 30k followers in 2 years (I started my channel in late 2017).

Learn how to market yourself by doing this:

00:14 – How to build a personal brand on LinkedIn
01:10 – How to post and create content on LinkedIn
02:56 – How to create epic a ‘headliner’ on LinkedIn
(it’s your pitch line to attract relevant connections).

Want a framework for your personal brand?
Down a free 7Vs of personal brand and influence at https://thetrustedvoice.co

Other YouTube videos about LinkedIn:
How to write viral copywriting: https://youtu.be/JD6AGPq372I

🍗 Who is String Nguyen
String is a 3x LinkedIn’s Top Voice, nominated Forbes Asia 30u30 and is the founder of The Trusted Voice, we help entrepreneurs, coaches and experts who struggle to market themselves by giving them a framework to build their personal brand.

🍗 Learn & Grow:
⚫ Want to build your personal brand: https://thetrustedvoice.co/thetrustedcircle
⚫ Update your LinkedIn profile in an hour: https://gum.co/isSvU

🍗 Connect with me on social:
⚫ LinkedIn: https://linkedin.com/in/stringstory
⚫ Twitter: https://twitter.com/stringstory
⚫ Instagram: http://instagram.com/stringstory

Source. First Published on YouTube

Growth Hacking Articles

UX Design portfolio tips and how to prepare for internship interviews (Interview with Grace Dai)

UX Design portfolio tips and how to prepare for internship interviews (Interview with Grace Dai)

Grace Dai was a Product Design Intern on my team at Zendesk last summer and worked our Sunshine product team. Her internship portfolio presentation was one of the most memorable I’ve listened to, so I sat down with her to learn more about how she prepared for the interviews.

Grace was so generous and actually walks us through in detail the presentation version of one of her portfolio projects.

Huge thanks to Grace for this interview!



1. Instagram: https://www.instagram.com/hello_imalexa/
2. Twitter: http://twitter.com/hello_imalexa
3. Patreon: http://patreon.com/helloimalexa
4. Website: https://www.alexaleighh.com

Make sure to check out the resources page on my website for my favorite free and low-cost resources on getting started in Product Design: https://www.alexaleighh.com/resources

And if you’d like to chat with me about Product Design, your career, and anything in between book some time with me on Superpeer 🤙 http://superpeer.com/hello_imalexa


Let me know if you have any questions about the programs below:

Springboard: Become a UX Designer. Job Guaranteed. Springboard’s programs are 6-9 month of online training in UX Design which includes personalized 1:1 mentorship with design experts from some of the top tech companies across the country. They guarantee you’ll get a job within 6 months of graduating or your money back.

$500 off Springboard’s UI/UX Design Career Track
Use my code at checkout: UIUXALEXA500
Quick link to the course: https://bit.ly/2ZdGEMh

$500 off Springboard’s UX Design Career Track
Use my code at checkout: UXALEXA500
Quick link to the course: https://bit.ly/2XanNj0

Designlab: Build your new career in UX design
Designlab’s UX Academy students receive world-class 1-on-1 online training in UX design, access to a vibrant community, and help landing that first product design job. No design experience? Join one of their rigorous 4-week Design 101 online courses! Students are paired with Designlab mentors to learn the fundamentals of design.

Quick link to the course: http://share.trydesignlab.com/helloimalexa


I’m a digital Product Designer, Community Manager, YouTuber, amateur photographer, and basketballer. I’ve been living in the San Francisco Bay Area since 2012 and have dedicated my life to designing technology and experiences in order to help maximize human potential. I believe that meaning comes from making, emotion is the force of life, and as long as you’re creative enough, playful enough and determined enough — that you can get through to anybody.

I draw inspiration from a lot of people. Here’s a short list of some of my favorites: https://www.alexaleighh.com/inspiration

My motto: Practice happy, practice often



If you’d like to sponsor a video or get in touch email: [email protected]

Disclaimer: Links included in this description might be affiliate links. If you purchase a product or service with one of these links, I may receive a small commission. This is at no additional charge to you. Thank you for supporting my work and Hello, I’m Alexa! so I can continue to provide you with great content.

Source. First Published on YouTube

Growth Hacking Articles

Instagram Advertising Tips and Strategies | IG Series

Instagram Advertising Tips and Strategies | IG Series

Instagram Advertising Tips and Strategies | IG Series
Click here to subscribe: https://bit.ly/2HxjQRa

Whether you’re currently running Instagram ads right now or you’re just getting some information and trying to decide whether Instagram ads are the right choice for your business this episode will help.

Because in it I’m going to be sharing some of the top Instagram advertising tips and strategies.

Things that I’ve learned after years of owning an Instagram advertising agency and creating countless 5, 6, and 7-figure generating Instagram Ad campaigns.

***Affiliate link to InVideo mentioned in the video: https://aerh.co/2XIxkgE

***Marketing Resources:
Work With Me: https://bit.ly/2FY2vzF
Our Advertising Agency: http://aerh.co/1oVVeEc
Facebook Ad Image Guide : https://bit.ly/2H9EPt9
FAST Content Formula : https://bit.ly/2JEu5kz
60 Second Video Ad Script : https://bit.ly/2GQF0Kl
One Page Marketing Plan : https://bit.ly/2v6HPBp

***Let’s Connect:
Website: http://adamerhart.com
Click here to subscribe on YouTube: https://bit.ly/2HxjQRa
Twitter: http://twitter.com/adamerhart
Facebook: http://facebook.com/officialadamerhart
Instagram: https://www.instagram.com/adamerhart

Source. First Published on YouTube

Growth Hacking Articles

5 Advanced Tips Rank In Google Maps Fast in 2020 (Local SEO 2020)

5 Advanced Tips Rank In Google Maps Fast in 2020 (Local SEO 2020)

Are you looking to rank your business in Google Maps fast? If so, then this video is for you. Whether you are an SEO Agency doing local SEO, or a business owner trying to rank your own GMB Listing, this video is for you. We’ll explore 5 advanced tips to rank Google Maps in 2020.

This Tutorial for Google My Business 2020 is an advanced local SEO Tutorial rather than a beginners lesson. If you’d like to see a beginners guide to local SEO 2020 then add it to the comments.

– 6-Figure SEO Entrepreneurs: https://goo.gl/h1vNNH
– Young Entrepreneur Group: https://goo.gl/1nJpss

– Instagram: https://www.instagram.com/joelhouseofficial/
– Facebook: https://www.facebook.com/Joel-House-1381254361974395/

Source. First Published on YouTube

Growth Hacking Articles

The Best Real Estate Marketing Strategy In 2020 (TIPS FOR EXPONENTIAL GROWTH)

The Best Real Estate Marketing Strategy In 2020 (TIPS FOR EXPONENTIAL GROWTH)

The Best Real Estate Marketing Strategy In 2020 (TIPS FOR EXPONENTIAL GROWTH) //
Are you looking for the best real estate marketing strategies in 2020 for your real estate business? Or, are you looking for the best social media marketing strategies for realtors?
Well, you are in luck! In this video, we will take you through social media marketing for real estate agents, real estate marketing ideas, real estate agent, real estate leads, real estate training, realtor marketing, real estate agent marketing, how to do real estate marketing in 2020, marketing for real estate and real estate marketing strategies.
You will walk away from this video feeling confident in the best real estate marketing strategies that you can use in 2020 for exponential growth.
📲 Subscribe to this channel here: https://bit.ly/32oJSwe

🎙The YouTube Agent Podcast: https://podcasts.apple.com/us/podcast/youtube-for-realtors-podcast/id1478968202

😭 Need Help growing your YouTube channel? Reach out to our Agency, we have everything you need! Email: [email protected]

🛑 JOIN THE PRO FACEBOOK GROUP AND COURSES: https://www.theyoutubeagents.com/

👉BEST YOUTUBE TOOL FOR REALTORS https://www.tubebuddy.com/ytagents

📲 Want your phone to ring off the hook from new clients? Want to stop cold calling, door knocking, and open houses??

✅ YouTube marketing for Real Estate has changed my life and we are on pace to do $50 Million in home sales this year just from our channel and it is 100% FREE!!

✅ We went all in on YouTube with 2-3 videos a week and now we consistently get 4-6 even up to 10 phone calls/emails/texts a day, $millions of dollars of business each month and had to bring on buyers agents to handle all the NEW FREE CLIENTS!

💪 Dominate YouTube TODAY and join our PRO YOUTUBE FACEBOOK GROUP! Get in NOW while it is HALF OFF! https://www.theyoutubeagents.com/

📲 Subscribe to this channel here: https://bit.ly/32oJSwe

👉 See our Real Estate Channel, Subscribe and copy our video topics here:

🎥 Watch more Youtube tips for realtors here:

🎥Videos you must shoot for Real Estate:

🎥How to start a YouTube channel for Real Estate

👉 Equipment we use:
🟢 https://www.tubebuddy.com/ytagents
🟢 https://picmonkey.love/ref/6A5GDN
🟢 GoPro Hero 7 Black: https://amzn.to/2kqrEdF
🟢 Rode Microphone: https://amzn.to/2lULvSS
🟢 GoPro Case w/ microphone mount: https://amzn.to/2lzEczz
🟢 Spacers for microphone mount: https://amzn.to/2lUCVDB
🟢 Must have gopro microphone adapter: https://amzn.to/2jUNINl
🟢Our Vlogging Tri-pod: https://amzn.to/2jVlSR7
🟢 Extra 3 batteries and charger: https://amzn.to/2jVm0QB
🟢 128 GB Scandisc memory card: https://amzn.to/2lPRMyZ
🟢 Light Ring for epic video: https://amzn.to/2kflmOf
🟢 8GB External Hard Drive to store content: https://amzn.to/2lyhsju
🟢 DJI MAVIC PRO II DRONE: https://amzn.to/2ltK25G

👉 Start a YouTube Channel Here: https://bit.ly/2luD9kJ
🟢 Read Blogs about YouTube For Real Estate Below:
🟢 https://bit.ly/2kpdqtI
🟢 https://bit.ly/1IrKq9v
🟢 https://bit.ly/2knNZZt
🟢 https://bit.ly/2lzFmLr
🟢 https://bit.ly/32uSMtq
🟢 https://bit.ly/2kekmde
🟢 https://bit.ly/2lyiKuQ


Source. First Published on YouTube

Growth Hacking Articles

5 Mobile Marketing Trends to Watch in 2020

5 Mobile Marketing Trends to Watch in 2020

In this week’s Tuesdays at 2, Emily and Leslie are continuing to talk about some of the big trends to watch out for this year. Join them today as they look at the top 5 mobile marketing trends for 2020.


Home Page