Mobile Marketing 2020 Fun Mobile Online  Marketing Techniques
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Mobile Marketing 2020 Fun Mobile Online Marketing Techniques



Getting customers to create their own content and share it with you is a great way to interact with them. Most mobile phones can take pictures, videos, record sounds and some apps even allow users to create drawings or customize products. You could ask customers to take pictures of themselves having a good time in your store or posing in front of your billboards and share this content on social networks to qualify for a discount or win a free product. Organize new contests on a regular basis and make customers feel valued by sharing the best submissions with the rest of your audience

Mobile Marketing 2020 Fun Mobile Online Marketing Techniques
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Growth Hacking Articles

How to Go Deeper with Keyword Research: Go-to Tools & Techniques
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How to Go Deeper with Keyword Research: Go-to Tools & Techniques


What do real customers search for?

It seems like a straightforward question, but once you start digging into research and data, things become muddled.

A word or phrase might be searched for often, yet that fact alone doesn’t mean those are your customers.

When you also factor in voice search and intent, it makes the entire keyword research process even more complicated.

While a paid search campaign will give us insight into our “money” keywords – those that convert into customers and/or sales – there are also many other ways to discover what real customers search.

As someone who is in the SEO trenches, I have the responsibility to get traffic to my clients’ websites.

But that’s not the only responsibility.

If you have been in SEO for even a minute, you know the questions that come up:

  • How does that traffic play into our ROI?
  • Are those visitors converting?

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In SEO, you still experience the burden of getting visitors who will turn into leads, customers, or sales.

That is where this deep keyword research process can help you.

Keyword Evolution

We are in the era where intent-based searches are more important to us than pure volume.

As the search engines strive to better understand the user, we have to be just as savvy about it too, meaning we have to know a lot about our prospects and customers.

In addition, we have to consider voice search and how that growth will impact our traffic and ultimately conversions.

Most of us are already on this track, but if you are not or want to sharpen your research skills, there are many tools and tactics you can employ.

Below are my go-to tools and techniques that have made the difference between average keyword research and targeted keyword research that leads to interested web visitors.

1. Get to Know the Human(s) You’re Targeting

Knowing the target audience, I mean really knowing them, is something I have preached for years. If you have read any of my past blog posts, you know I’m a broken record.

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You should take the extra step to learn the questions customers are asking and how they describe their problems.

In marketing, we need to focus on solving a problem.

SEO is marketing. That means our targeted keywords and content focus should be centered on this concept.

An analysis of the audience can help you get to know the human(s) you’re targeting. It makes your keyword research more personal and relevant.

Read more: How to Know Your Audience to Master Your Marketing Campaigns

2. Go Beyond Traditional Keyword Tools

I love keyword research tools.

There is no doubt they streamline the process of finding some great words and phrases, especially the tools that provide suggested or related terms that help us build our lists.

Don’t forget about the not-so-obvious tools, though.

Demographics Pro is designed to give you detailed insights into social media audiences, which in turn gives you a sense of who might be searching for your brand or products.

You can see what they’re interested in and what they might be looking for.

It puts you on the right track to targeting words your customers are using versus words your company believes people are using.

You can also view competitors and other brands’ audience information on Followerwonk, which provides a word cloud to show you what users include in their bios (i.e., keyword opportunities):

Followerwonk screenshot

You can glean similar data about your prospective customers by using a free tool, Social Searcher.

It’s not hard to use – all you have to do is input your keyword(s).

You can also select the source and choose the post type.

You can see recent posts, users, sentiment, and even related words.

The following is an example of a Social Searcher report:

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Social Searcher screenshot

Pro Tip: let’s say you want to create and optimize videos for certain keywords.

This tool allows you to filter by YouTube so you can see what is already out there and get insight into how you might optimize your videos.

Another great tool is Seed Keywords.

It is especially helpful if you are struggling with your keywords.

This tool makes it possible to create a search scenario that you can then send to your friends.

It is especially useful if you are in a niche industry and it is hard to find keywords.

Once you have created the search scenario, you get a link that you can send to people.

The words they use to search are then collected and available to you.

These words are all possible keywords.

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How to Go Deeper with Keyword Research: Go-to Tools & Techniques

3. Determine Trends

To capture relevant and timely traffic, you need to identify trending keywords.

For instance, if you are optimizing a website that has seasonal products or services, you need to know what people are searching for and when.

During the COVID-19 pandemic, there were all types of keyword trends that were beyond the obvious words and phrases.

As an example, people were searching for information to avoid weight gain and how to move a team to a virtual environment.

Google Trends is the best source to locate this information.

Be sure to filter by date and even location, if applicable.

4. Dig into Intent

Once I get a feel for some of the keywords I want to target, it is time to take it a step further.

I want to know what type of content is ranking for those keywords, which gives me an idea of what Google, and the searchers, believe the intent to be.

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For the sake of providing a simple example (there are many other types of intent that occur during the buyer’s journey), let’s focus on two main categories of intent: buy and know.

How has the competitive landscape changed?

Find out if your competitors secured their market positions in recent months.

Let’s say I’m targeting the term “organic coffee:”

Organic coffee google search

Based on what is in results, Google believes the searcher’s intent could either be to purchase fair trade coffee or to learn more about it.

In this case, the page I am trying to optimize can be targeted toward either intent.

Here’s another example:

Safe weed removal Google search

In this scenario, if I was targeting the keyword, “safe weed removal,” I would create and/or optimize a page that provides information, or in other words, satisfies the “know” intent.

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There are many tools that can help you determine what pages are ranking for your targeted keywords, including SpyFu, SEMrush, and Ahrefs.

You would simply click through them to determine the intent of the pages.

5. Go from Keywords to Questions

People search questions.

That’s not newsworthy, but we should be capitalizing on all of the opportunities to answer those questions.

Therefore, don’t ever forget about the long-tail keyword.

Some of my favorite tools to assist in finding questions are:

  • AnswerthePublic.
  • Question Analyzer by BuzzSumo.
  • AlsoAsked.com.

AnswerThePublic uses autosuggest technology to present the common questions and phrases associated with your keywords.

It generates a visualization of data that can help you get a better feel for the topics being searched.

With this tool, you get a list of questions, not to mention other data that isn’t depicted below:

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Answer The Public screenshot
The Question Analyzer by BuzzSumo locates the most popular questions that are asked across countless forums and websites, including Amazon, Reddit, and Quora.

If I want to know what people ask about “digital marketing,” I can get that information and sort by question type:

Buzzsumo screenshot

AlsoAsked.com is another tool that helps identify questions.

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It is based on Google’s People Also Ask data.

The tool provides insight into long-tail searches – the relationships between topics and questions.

Below is an example of what you might see on AlsoAsked.com.

Also Asked screen shot

Final Thoughts

New techniques and tools are always helping make our jobs easier.

Your main focus should be on how to get customers to your website, which is done by knowing how to draw them in with the right keywords, questions, and content.

More Resources:

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Image Credits

Feature Image: xanya69 / Depositphotos
All screenshots taken by author, April 2020





This content was originally published on Source link, we are just re-sharing it.

All Growth Hacking Articles

Black Hat SEO Techniques 2020
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Black Hat SEO Techniques 2020



Black hat SEO techniques 2020 for fun. Scaling text also know as cloaking text or links is a form of black hat SEO and this is a technique that is used to add text to a website or a web page.

Demonstrated webpage to view HTML is: chrispalmermarketing /fun-with-black-hat-seo-cloaking
So why would someone want to hide text on a website or a webpage or why would a webmaster want to use a black hat SEO technique,
like the technique showcased in this video today ?

The reason is when hiding text like in these techniques you can add text to a webpage that will be crawled by Google or other search engines.
But it will not clutter or de-beautify a webpage that is being visited by a end user.

This is also a know technique for owners of websites or a group of websites also known as a PBN or private blog network .
when using or operating these types of networks ( PBN’s) you might not want to show all of the outgoing links on a web page because you want the site to be viewed as a normal website and not a PBN.

There are a few applications and use for this method / technique so I will cover scaling in this part one video of black hat SEO techniques and this today is covered scaling , or hiding text by the form of HTML and scaling down the text to very small.

If you have SEO techniques or black hat SEO technique questions local SEO or PBN questions digital marketing or affiliate questions even method or guide help along with strategy or strategies SEO help please feel free to sk in the comments below and thank you for taking the time to watch.
.
.
Chris Palmer Marketing-SEO
30 W. Broad St FL2
Tamaqua Pa 18252
570 550-1912
#blackhatseo #seo #chrispalmerseo

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HOW TO RANK YOUR WEBSITE IN GOOGLE : SEO Techniques 2020 & ranking factors tutorial - 11 TIPS
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HOW TO RANK YOUR WEBSITE IN GOOGLE : SEO Techniques 2020 & ranking factors tutorial – 11 TIPS



How to rank first on Google! best SEO 2020 Tutorial Tips & Techniques. learn how to rank your website first on search engines for beginners and advanced.
This is my first English video in YouTube, go easy with the comments guys 😉
this video will help to learn :
How can I rank my website?
How do I increase my visibility on Google?
How do I rank higher on Google 2020?
How do you rank No 1 on Google?
How do I make my website searchable?
How can I improve my SEO 2020?
How do I improve my SEO ranking in 2020?
How do I get my Google keyword to rank up?

pbn backlinks : https://www.youtube.com/watch?v=43JjIIiTnxM
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How To Grow A Business Using Growth Hacking Techniques | Brendan Kane
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How To Grow A Business Using Growth Hacking Techniques | Brendan Kane



How to grow a business using growth hacking techniques for social media and gain 1 million followers in only 30 days!

In this episode of The Business of Coaching Podcast, growth hacker Brendan Kane dives deep into how to grow a business by increasing your social media reach exponentially.

EPISODE HIGHLIGHTS:

02:37 – Brendan’s story and how he overcame the common challenges;
07:22 – What to do when facing failures and getting back up;
17:10 – The key to attracting and engaging your potential audience;
33:39 – How to get 1 million followers in 30 days;
36:26 – What you need to achieve success in your business;
43:41 – 2 ways to use social media for attracting coaching clients;
50:35 – An inspiring message from Brendan for all coaches and entrepreneurs.

Brendan Kane is an innovation strategist and growth hacker for Fortune 500 corporations, brands, and celebrities. He thrives on helping brands to scale, expand and accelerate their businesses and influence. Find out more about Brendan at https://brendanjkane.com and get a copy of his book ‘One Million Followers’ here: https://onemillionfollowers.com.

Love this video? Subscribe to our channel for your weekly dose of learning, growth, and fun! We release new videos like this every Thursday, you won’t want to miss them 😉

Find us on:
https://www.facebook.com/officialEvercoach
https://linkedin.com/company/evercoach

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7 Easy SEO Techniques That Work in 2020
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7 Easy SEO Techniques That Work in 2020



Want to become an SEO expert? Join over 900 other SEOs inside Gotch SEO Academy: https://www.gotchseo.com/seo-training/

There are so many SEO techniques you can use to get more organic search traffic, but today I want to show you 7 of my “go-to” techniques.

The cool part is that you can take advantage of these even if you’re a beginner or a pro.

And I’m super excited to show you SEO technique #3 because it only takes 2 seconds to implement, but it can drive a ton of new organic search traffic to your site.

Let me know you’re pumped about this video by liking it and leaving a comment below.

Also:

If you’re not subscribed, please subscribe and hit the bell button because you’ll get first access when I publish new SEO videos like this one.

#SEO #SEOtechniques

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