Great decisions are typically driven by both good and bad information. Mike Kappit explains how digital and analytics have change marketing, particularly for service industries. Mike Kappitt is President of Carrabba’s Italian Grill and Executive Vice President of Bloomin’ Brands (Outback Steakhouse, Carrabba’s, Flemings, Bonefish Grill, and Aussie Grill). He is the former Chief Marketing Officer, North America and Senior Vice President of Global Business Intelligence and Strategy at Burger King Corporation.
If you learned something from this video, but sure to Like and Subscribe to learn more about digital marketing, brand development, and marketing analytics.
Opening and closing music used under active license from Storyblocks (Audioblocks): “Live the Moment” (z1XWyUBO) by Mikael Manvelyan.
LinkedIn CONTENT MARKETING Strategy for LinkedIn 2020
The key to finding the right clients on LinkedIn is to draw the right audience through your content. Today, I’m going to go over my favorite content marketing strategies, specifically what to post on LinkedIn for 2020 that will help you attract high paying clients that are targeted to your service industry. If you post these 3 types of content on LinkedIn, you will draw the audience that you want to work with. My key strategies and tips for creating post on LinkedIn will help you position yourself as the expert and ultimately start converting at a higher rate. So let’s get started!
Welcome to the Girl in Momentum Show, I’m Adora, a full-time entrepreneur, and marketing consultant. I run an online marketing and coaching business where I teach entrepreneurs how to stand out online, create unique strategies for individual success and grow in their personal lives. My experience includes working with companies like Staples and Bank of New York on Wall Street all the way to local businesses. My goal is to help entrepreneurs feel inspired to take action and live the life of freedom and prosperity they desire. Here we will discuss different techniques, set goals for our business, and talk with several businesswomen about their journey. So let’s keep up the momentum together!
NOTE: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thank you for your support!
Agree or disagree: Boosting your business through digital marketing has never been so easy.
I’d contend it’s 100% true… that is, IF you give it some effort so you know what you’re doing.
In today’s episode of the Tom Ferry Podcast Experience, we’re celebrating our first year of the podcast with our resident marketing guru and host of Marketing Edge, Jason Pantana.
Jason and I tackle a subject that is on everyone’s mind and we reveal the tools and strategies every entrepreneur and agent needs to take their business to the next level for 2020.
With digital marketing, it all comes down to being authentic and creating trust with your customers. In this episode, Jason shares his pearls of wisdom that cover every single social media platform, email marketing and what type of content you need to start posting ASAP!
He also talks about every step that he covers during Marketing Edge and how to position your business at the forefront of your customer’s mind.
We give you so many examples in this episode so you can R&D and see for yourself what’s working and what’s not working for others that are showing their real selves online!
So if you really want to succeed inside and outside of the social media sphere, then make sure to take some notes while you listen to this episode because we’re revealing everything that you need to become the buzzworthy business of your market!
If you haven’t already, text me at 949-216-5466 and tell me what digital marketing strategy you’ll be using to put your business to the next level!
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For the majority of my life, I’ve been passionate and dedicated about changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!
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Keep up with me and what’s new on my other channels:
This is a merged version of all the video lessons in Section 6 – Email Marketing Strategy & Tactics For 2020.
#emailmarketing2020 #emailmarketers #smsmarketing
Mautic is an opensource automated email marketing solution that is self-hosted on your website, saving you thousands of dollars a year in costs. In the video, I spliced together all of the videos from Section 6 – Email Marketing Strategy & Tactics For 2020 from the Frugal Email Marketing course to show you some of the best practices email marketers are using into the new year.
There are many accompanying documents, including step-by-step written instructions that couldn’t be shown in the video’s description because of its length – but they will be available for free inside the course.
Email marketing is the life and blood of e-commerce, but if you’re using it wrong, it won’t generate you any sales. When you look at companies like Overstock do you know where they’re getting the majority of their sales from? Email marketing. That’s how powerful it is. Today I’m going to share with you seven e-commerce email marketing tactics that work like a charm.
I’m going to break down seven tactics, and if you use these, your numbers will go up.
Tactic number one, scrub your list.
The reason I say scrub your list, too many people have eCommerce email marketing out there and they’re just like, yeah, my list is huge, I’m at 100,000, I’m at 200,000, and I’m going to keep emailing everyone.
Well, what you’ll find is your email’s going to the promotions tab.
Why is it going to the promotions tab?
It’s because you keep emailing people that aren’t opening up your emails.
If you scrub your list, only email the people that are opening it, your deliverability rates go up, you get into the inbox, and your open rates go up, your clicks go up, your sales go up.
Scrub your list. If you’re using a good email provider like ConvertKit, they automatically do it for you.
Number two, you want to make sure you do trigger-based emails. If someone is on your email list, they add stuff to their cart, but they don’t complete their checkout, what should your email be to them?
When someone goes to their checkout they have these products and they don’t checkout, but then, you shoot them an email being like, check out our e-commerce store, here are all these products that we sell.
Well, that’s a terrible email.
They already added the ones that they want to buy, but they just need that push over the edge.
Maybe some testimonials, whatever may be to get them over the edge, that will help a lot, and you’ll notice a ton of sales from that.
The third thing that you need to do is time-based emails. Here’s what I mean by that.
Everyone’s like, yeah, you send out an email, people open it up whenever they do. If you have a ton of unopened emails in your inbox, what happens?
You’ll find that you’re less likely to go through all the ones that are at the bottom and open them up.
People get lazy, it’s not just you, it’s everyone. So you want to look at what time that person came to your site and put in their email.
That’s when you should be sending them an email.
I try to stick within that timeframe, usually within an hour, versus sending it whenever it’s my convenience.
The fourth thing you want to do is promotional-based emails.
So you want to make your campaign set up in advance. You don’t want to be at the last minute writing these emails.
That’s a lot from a holiday season, even though there’s a whole 12 months in a year.
The fifth tip I have for you is to keep your emails short, to the point, and try to use text-based emails.
Most e-commerce companies love using image-based emails.
Do you know what happens with image-based emails?
They get pushed in the promotions tab.
Google and Gmail and Outlook, they all know that when someone sends you an email with a ton of images, it’s usually a promotion versus when someone sends you a text-based email it’s typically a friend, hence, you want to use text-based emails.
The sixth tactic I have for you is upselling and downselling.
Typically, when someone buys from your e-commerce product you’re going to have upsells and downsells on the checkout page.
Sure, you want to still have them on the checkout page right after they purchase, but you also want to followup through email for all the people that don’t buy your upsells and downsells.
On your thank you pages where you have these upsells and downsells, usually they’re short and to the point.
Through email, they can be much more in-depth, longer, and you want to space it out.
You want to followup with all the other things that they can buy that can make that experience even better. It’s very important to get the timing right.
The moment you get the timing wrong, that’s when you’ll see that those emails won’t convert at all.
And last but not least, when you’re doing email marketing, it’s not just about email.
It’s very similar to email about the tactics that I’m going to break down. It’s push notifications. I use email combined with push notifications.
So when someone subscribes to my site through tools like Subscribers, I’ll let them know and push send them through their browser, hey, here are the products that you could end up buying.
Are you planning your marketing strategies for the New Year? Santa Claus is! And he’s here to discuss 5 marketing tactics that you should try in 2020.
Tactic #1 New Content Strategy
With the new Google algorithm changes emphasizing the importance of relevant content, it might be a good time to refresh your site content. Think about the value your content is providing to your audience. SERP rankings in 2020 will take into account the value of your content, it is a great time to do an audit.
Tactic #2 Start a Podcast
It seems like everyone is doing it, and why not? Podcasts are a great way to get your message out there and explore a different medium. Let’s be honest, creating a successful podcast can be a problem if you are boring, if you happen to be boring, chances are, you know someone who is not. Ask them for help.
Tactic #3 Revamp Your Email Campaign
The old standard, email is still an extremely effective way to market to potential, current, and clients you would like to get back. Start with a fresh batch of content and cut it up into different pieces, sending it out on a smaller scale. Do some A/B testing to determine what works and send out the final product. A word of caution, never get too comfortable with your email content, each and every piece of content needs to be original.
Tactic #4 Run Social Media Ads
If you haven’t discovered the power of social media ads it is time to get on board. They are the ideal platform for small, local businesses to extend their reach. Consider branching out and making a video ad to run on YouTube, Facebook and Instagram. Create a web of content that points back to your website.
Tactic #5 Make Your Journey Personal
The narrative of a business is one of the best ways to engage with your potential clients. Everyone has experience with their own personal journey and sharing yours is an outstanding way to encourage a sense of community. Sharing your struggles, hopes, and dreams is what some clients enjoy seeing in a small business. Build a narrative that people can grasp and can relate to, this will breed loyal clients and a community of like minded people.
Which of these tactics will you be trying? Got other suggestions? Let us know!
Merry Christmas & Happy Holidays from Marketing 360
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