DASTAN E SOCIAL MEDIA 2019 | Karachi Vynz Official

DASTAN E SOCIAL MEDIA 2019 | Karachi Vynz Official

DASTAN E SOCIAL MEDIA 2019 | Karachi Vynz Official
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Top 5 Tools To Use For Faster Organic Social Media Growth In 2020

Top 5 Tools To Use For Faster Organic Social Media Growth In 2020

Want to know the BEST tools for social media growth? Watch this.

If you want to get the best tools to get more followers on instagram, best tools to grow faster on instagram, or best free tools for social media in general, this is a must see video. In this video I share with you the BEST tools to grow faster on instagram organically so that you can get organic instagram growth 2019. I also teach you how to use instagram analytics! I also teach you awesome tools to grow on youtube such as how to use tubebuddy, and just how to use these tools for faster organic social media growth. These tools to grow on instagram and tools to grow on youtube will be essential – especially any instagram growth hacks 2019-2020

Top 5 Tools To Use For Faster Organic Social Media Growth In 2020

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How to Win on SOCIAL MEDIA in 2020! | #EvanTalks

How to Win on SOCIAL MEDIA in 2020! | #EvanTalks

In today’s video, learn how to win on social media in 2020!

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Social Media Management in Times of Crisis

Social Media Management in Times of Crisis

These are times of fast-changing news around COVID-19. It’s clear that what we are facing — not just as marketers, as friends, and parents and colleagues — is unprecedented. And we’re all in it together.

In times like these, people look to each other, and to their communities to figure out how to respond. Over the last, 9 years, we’re very grateful to have built up such a strong community of people who use our products, read our blogs and listen to our podcast, and we believe that it’s important that we all try to navigate these challenges together. That’s why we want to share these thoughts with you. Sometimes, it’s best to just start a conversation.

Last Thursday (March 12, 2020), as a team, we took a moment to stop and reflect. We paused our Buffer queue, as what seemed like a great and timely posts a few days ago, now felt a little irrelevant. We gathered together and we discussed what the COVID-19 situation means for Buffer, for our teammates and those closest to us, and our customers — and we’re still figuring this out.

Social media is such an important communication tool in 2020, and we know as we all try to navigate unexpected and unprecedented challenges, many of your customers and teammates will turn to social media for some form of support. And as many around the globe isolate, social media might become an even more important channel for communication and a sense of community.

So what does social media management look like over the coming weeks and months? We’re still figuring it out.

We hope that the below thoughts can act as a starting point to work from as we navigate the current and up-coming challenge.

This isn’t an opportunity

The first thing to say is that this isn’t a marketing opportunity. Brands shouldn’t be looking at the COVID-19 pandemic as something to capitalize on.

However, even though it’s not quite business as usual — every post, campaign and ad you run will need an added layer of care and empathy over the coming days and weeks — it is okay to continue to market and sell your product or services, we know for some businesses not selling products can impact the livelihoods of some of their teammates. Just don’t use COVID-19 as a platform to self-promote. 

Pause and reconsider your social media plans (and goals)

If you haven’t already, now is a time to reflect on any existing plans for the end of Q1 and heading into Q2.

Many campaigns and pieces of content you had planned might be better saved for another time. We recommend rethinking your content and social media plans to tailor them to the changing needs of consumers right now.

On Monday (March 16th), we were due to launch a new, updated version of our podcast, The Science of Social Media. We had a new episode lined up, new artwork, creative and more. But we felt it wasn’t the time “celebrate” something new so we hit pause on that temporarily to focus on the more immediate needs of our customers and our audience. (We still plan to launch the new style podcast in the next week-or-so, but the launch might look a little different.)

It’s also a good time to reflect on any goals you had for the coming months as priorities may need to change. For example, new customer acquisition goals might shift towards a focus on customer retention and support.

Now is a good time to take a look at the bigger picture and what social media means to your business in a time of global crisis.

If you decide to keep some campaigns or content paused and find yourself with a few spare hours that would have been spent on content creation, promotion or analytics, now could be a good time to focus on some of the social media tasks that aren’t directly customer facing like a social media audit. 

Is your company able to help

You never want to shoehorn your brand into a conversation in which it doesn’t belong. And most brands don’t belong directly in the COVID-19 conversation.

But that said, almost every business globally will be impacted in some way by COVID-19, and there might be some small things your business can do help in these moments.

At Buffer, we’ve been a remote-first company since the start, and with many businesses and workers being forced to go remote for the foreseeable future, this felt like the best place for us to help.

So after a brief pause last week, we decided to focus this week on how we might be able to help people adjusting to remote work:

Hailley also jumped into our remote work guide to freshen it up and ensure it includes all of our most useful remote work resources. 

Outside of Buffer, Common Thread Collective doubled down on sharing data and insights into how it the pandemic is affecting its brands and how it’s responding:

At a time when eCommerce business might be cutting back ad budgets, Privy hosted a webinar focused on making the most from your existing traffic: 

Loom made changes to its platform to help students and teachers: 

And Basecamp’s co-founders hosted a Q&A about remote work: 

Over the coming days and week, ask yourself: What role does your brand play in this situation?

(And it’s completely fine if feels like there’s nothing. Don’t force it.)

Think clearly about the unique role your brand plays in people’s lives. If you’re an entertainment brand, maybe your audience could do with a fun distraction, like Disney releasing Frozen 2 early

If you’re a travel company, dealing with support might be more of a priority, so you could try to proactive about questions from your audience and give clear directions on what’s happening. 

And as a local business, it could be helpful to simply share your opening hours or how you’re being affected by what’s going on. Saucy Brew Works, a brewery and restaurant in Cleveland has been keeping its followers regularly updated with open hours and updates:

Communicate clearly with customers

It’s almost always better to over-communicate than under-communicate. Especially in times of crisis.

If you’re closing your office and the team is working from home and it isn’t impacting your customers, that might not be something you’d want to communicate. If your team shifting to remote work will impact customer service response times, or delivery times, that is something worth sharing.

With so many companies impacted consumers are getting much more communication than usual from the brands and companies that they engage with, make sure that the information you are giving them is empathetic to that and focused on conveying only key messages.

When it comes to figuring out what to say when you put out a message over the coming days and week, the details matter. Strive to make all communication clear and relevant, and avoid making assumptions and share decisions early to give you customers as much time as possible to react.

Delta airlines has been great at communicating with its customers on social media over the past week-or-so. Its CEO, Ed Bastian, turned to LinkedIn to keep customers informed

And Delta has also been sharing some additional information and context across its social channels, such as how air filtration systems work on its planes. This is a great example of over-communication that is relevant to customers who may be traveling during the crisis.

Patagonia made the decision to close its retail stores on Friday, March 13, 2020:

In its announcement, Patagonia made sure to over-communicate and provide customers with plenty of information about how it is dealing with COVID-19. In the Twitter thread sharing the announcement about its retail stores closing Patagonia told its customers:

  • We will temporarily close our stores, offices and other operations at the end of business on Friday, March 13, 2020.
  • Employees who can work from home will do so. All Patagonia employees will receive their regular pay during the closure.
  • We apologize that over the next two weeks, there will be delays on orders and customer-service requests.
  • We encourage our friends everywhere to take the extra precautions necessary to safeguard their health and that of others.

The message could have simple been “We’ll be closing our retail stores at the end of business on Friday, March 13, 2020 — but taking the time to over-communicate, and share more than it needed to, helped Patagonia to assure it’s customers that is was doing all it could for them, and to support the company’s employees.

(This Twitter thread started by Matthew Kobach has more examples of brands communicating clearly during this on-going crisis.)

Support and keep your team informed 

Work will look a little different for all of us for a little while, and it’s great to embrace the concept of over-communication with your team as well as your customers.

In times of crisis, it’s important to keep in close contact with each member of your team and set some expectations around what work might look like over the next few weeks or months.

As people adapt to new working practices productivity might not be at its usual levels, and it’s important to let your team know how your company plans to deal with the effects of COVID-19 and the new work environment.

Here at Buffer, our Director of People, Courtney Seiter, and CEO, Joel Gascoigne, shared updates with us last week on COVID-19, Buffer and how the next little while might look for the team. We also have a temporary, and very optional, Slack channel where teammates can chat, share news, resources and support each other at this time. As a remote team, we’ve also been making extra effort to connect with each other for impromptu chats and get togethers, too. 

There’s still a lot going on to figure out but it feels incredibly important for company leaders, and teammates alike, to be pro-active supporting their teams and each other. 

Further resources on crisis communication and social media management

Here are a few resources we’ve found helpful for thinking about social media and communication strategy at this time:

This content was originally published on Source link, we are just re-sharing it.

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How to Use a Pop-Up Facebook Group for Business : Social Media Examiner

How to Use a Pop-Up Facebook Group for Business : Social Media Examiner

Social Media Marketing

Industry Report

In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

This content was originally published on Source link, we are just re-sharing it.

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The Best Churches To Follow On Social Media In 2020

The Best Churches To Follow On Social Media In 2020

Today, I want to share with you my social media awards for churches in 2020.

These are the pastors, ministries, and churches that I think are leading the way for rest of us on social.

And this is a diverse list.

You’ll find bigger churches, smaller churches, churches with varying theological distinctives – and if you’re looking for inspiration or fresh ideas – they most certainly are worth a follow.

So let’s dive in.


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– Elevation Church: https://www.instagram.com/elevationchurch/ & https://www.facebook.com/elevationchurch.org/
– Youth Alive Queensland: https://www.instagram.com/youthaliveqld/ & https://www.facebook.com/youthaliveqld/
– Transformation Church: https://www.instagram.com/wearetransformation/
– Mosaic Church: https://www.instagram.com/mosaic/
– St. John Cantius Church: https://www.instagram.com/sjcantius/ & https://www.facebook.com/SJCantius/
– Freedom Church: https://www.instagram.com/freedomchurch/
– Life.Church: https://www.instagram.com/life.church/ (also TikTok)
– BLDG 28 Church: https://www.instagram.com/bldg_28_church/ & https://www.facebook.com/bldg28church
– Northwood Church: https://www.facebook.com/WeAreNorthwood/
– Rich Wilkerson, Jr.: https://www.instagram.com/richwilkersonjr/
– Mike Todd: https://www.instagram.com/iammiketodd/
– Craig Groeschel: https://www.instagram.com/craiggroeschel/

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Videographers Social Media Content Strategy for 2020

Videographers Social Media Content Strategy for 2020

This is my Social Media Content Strategy for 2020, if you’re a wedding videographer or filmmaker, THIS is what you should be doing!!

HUGE credit to the Gary Vee model; https://www.garyvaynerchuk.com/the-garyvee-content-strategy-how-to-grow-and-distribute-your-brands-social-media-content/

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Videographers Social Media Content Strategy for 2020


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Restriction On Social Media In Pakistan | 24 Special | 14 Feb 2020 | 24 News HD

Restriction On Social Media In Pakistan | 24 Special | 14 Feb 2020 | 24 News HD

Restriction On Social Media In Pakistan | 24 Special | 14 Feb 2020 | 24 News HD

President of Turkey Recep Erdogan Tayyip visit of Pakistan

24 News HD is one of the leading news channels of Pakistan bringing you the latest current affairs from Pakistan and around the world. Live National Assembly and Senate Session.

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Why social commerce will rule social media in 2020

Why social commerce will rule social media in 2020

What’s coming to social media in 2020?

It can be hard to predict the future, especially for something as fast-changing as social media. But if you look to today’s trends and the latest buzz, you’ll start to see the signs.

Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020.

Continue reading to find out the latest on what social commerce is, what it looks like, and how you can make the most of this buzzworthy new channel to further your brand and your business. 

What is social commerce? 

Social commerce is selling products directly within social media platforms. 

This is different than social media marketing, where you might try to drive referral traffic from social media to a website or online store. With social commerce, the store — the entire shopping experience — happens without the customer ever leaving the social media site.

How does social commerce work?

There are a ton of benefits to this, as you might imagine. It’s a far more streamlined process, especially when you can enjoy things like chatbot checkouts, and autofill payments and delivery details. There are fewer clicks and taps with social commerce than with traditional e-commerce through a web store.

The efficiency of the social commerce purchase journey far outdoes the typical e-commerce purchase. There’s a really great blog post on BigCommerce about this. Basically, the math goes like this:

  • If you have a traditional website and store, let’s say you get 10,000 visitors to the site.
  • Of that group, 25% give you their email address
  • When you send that group an email, 25% of them open it.
  • Then 5% of those who open the email click on the link in the email. 
  • And three percent of those clicks end up buying something. 

That’s a grand total of 1 purchase, after starting with 10,000 visitors.

Now, compare that to a hypothetical social commerce journey. Let’s take a messenger chatbot for instance. 

  • Start with 10,000 chatbot visitors. 
  • Of that group, you can message 99% of them
  • Open rates are quite high for chatbots, around 75%. 
  • So from the group that sees your message and opens it, let’s say that 48% click through
  • And then 1% purchase something. 

That’s a total of 35 purchases, compared to the one (1) purchase in the website example. 

Now, it obviously goes without saying that your mileage may vary here.

These are just example numbers. But hopefully they highlight some of the advantages of the ease and efficiency of social commerce. 

There’s also a strong case to be made on the qualitative side of things. Andrew Waber of Teikametrics, writing on Marketing Land, points out that there are really four separate stages of shopping experience. These are: 

  1. Convenience
  2. Shopping as play
  3. Shopping as exploration 
  4. Shopping as entertainment

Today’s e-commerce channels mainly fulfill items 1 and 2, while 3 and 4 are more future-looking trends to build towards. Social commerce delivers on both of them much more readily than traditional e-commerce channels because it is a much more natural extension of existing consumer behavior.

Speaking of existing consumer behavior, it’s become widely known just how much consumers are shifting to social and mobile as primary means of content consumption and product discovery. 

Now, let’s talk about the state of social commerce today.

What does social commerce look like on Instagram, Facebook, and Pinterest?

The primary players in social commerce are Instagram, Pinterest, and Facebook. We’ll touch on each of them quickly, starting with Instagram. 

Facebook data says that 70% of shoppers look to Instagram for product discovery. Perhaps because of this, Instagram’s roadmap has been taking on a decidedly strong shopping feel. The biggest development is Instagram Checkout, which is a fully contained shopping experience within the Instagram app. It’s currently only available to select brands like Nike and Kylie Cosmetics. With Instagram Checkout, you can see a product that you like in the Instagram feed and then complete the entire purchase without ever leaving Instagram. 

This goes one step further than Instagram Shopping, another new feature that Instagram has come out with recently. Unlike Checkout, Instagram Shopping is available to businesses in over 70 countries so long as you sell physical goods and have an Instagram business account. 
With Instagram Shopping, you can tag your images and stories with the products that are featured in your posts. Then your audience can tap to go straight to your store to make the purchase. 

For Facebook, they’ve already taken some really huge strides toward social commerce with Facebook Page Shops and Messenger. First, let’s talk about Facebook Page Shops. 

Businesses can create an entire store within Facebook, quite easily and smoothly. To get started, make sure your Facebook page has the Shopping template selected, then click the Shop tab on your Page, then click Go to Commerce Manager. Here is where you complete a few sign up steps and then upload your product catalog to your Facebook shop.

There’s a ton you can do from here, like:

  • Add new products and update product information
  • Sell directly from your page
  • Manage orders and shipping, and
  • Run Facebook ads to promote these products.

The website ConversionXL has a neat case study on a brand that has experimented with a Facebook Shop. The watch seller, MVMT, added a selection of products from its catalog to Facebook. 

  • Within 90 days, approximately 60,000 users visited the store.
  • These visitors converted at a 0.5% conversion rate, resulting in more than $15,000 in revenue.

Pinterest also has some really powerful social commerce features for businesses, with new features coming out all the time. Buyable pins were released four years ago now, in 2015, and had over 60 million buyable pins in its first six months. We’ve seen more and more commerce features since. Most recently, 

  • Shop the Look, which highlights the items in a photo that are available for purchase. And
  • Catalogs, which allow you to upload an entire product catalog to feature on Pinterest

How to get started with social commerce in 2020

1. Focus on your best, lowest-cost products

It makes sense that lowest-cost products might sell best on social media. You’re capturing people at a certain place in their buyer journey where they’re eager to buy, not eager to weigh the pros and cons of a major purchase. 

That’s why we recommend using a strategic approach to what you list for sale on social media. If you start with your best products, you’re selling the items that appeal to the widest audience and have been proven to resonate with your fans. If you sell your least expensive ones, then you’re reducing friction for shoppers even more. 

Along with this, it’s useful to know the larger themes with social commerce, too. According to an eMarketer report, the most relevant verticals for social commerce are categories like apparel, luxury goods, beauty, and home decor. 

If you’re in doubt about what to sell, then start with an experiment mindset. You don’t need to put your entire catalog on social right away. Especially since social commerce is still gaining traction, not all your audience may be primed to purchase. A GlobalWebIndex study found that 21% of shoppers use social to make a purchase — a number that we’d expect to rise quite a bit in 2020.

2. Get the right tools at your disposal. 

There are a ton of great options out there, but we want to highlight just a couple to give you a taste of what’s possible. First, there’s a messaging tool called ManyChat, which allows you to combine Facebook Messenger and SMS campaigns. ManyChat, and other chat tools like it, can be great for collecting leads and converting them into buyers. 

Similarly, another great social commerce tool is jumper.ai. This tool comes with pre-built automated checkout chatbots, which integrate with all sorts of different tools and platforms. You can integrate it straight into Instagram to create a social commerce experience.

And along with third-party tools, there are new social commerce features coming to social networks all the time. We think it’s really smart to continually try out these new features, both for their commerce potential and for the engagement boost you get from trying out new content on your accounts. 

3. Partner with influencers and encourage your community to share your products. 

These two groups — influencers and community — can be very powerful for your commerce efforts thanks to the way that networks like Instagram and Pinterest are set up. Many of their new features allow people to share your products on your behalf and still tie into the frictionless buying experience of a buyable Pin or Instagram shopping.

4. Measure your strategy

The ultimate goal with social commerce is to guide customers to checkout. And you can do this in any number of ways, through great content, two-way communication, and more. Ultimately, though, the best measurement of a social commerce strategy is in dollars and cents. How many sales did you make. 

And at the same time, as we talked about above, not all your audience may be ready to shop just yet. Social commerce is still a trend in the making. Not everyone is on board. 

So this opens up a variety of alternative measures for success. For instance, 

  • How many emails you capture. These emails can become important for starting a relationship with your customers and helping guide them back to your social accounts or your e-commerce website.
  • You can also think about measurements like
    • Brand engagement, and 
    • Completion of certain steps before the conversion

How to say hello to us

We would all love to say hello to you on social media – especially Twitter!

Thanks for listening! Feel free to connect with our team at Buffer on TwitterBuffer on Facebook, our Podcast homepage, or with the hashtag #bufferpodcast.

Enjoy the show? It’d mean the world to us if you’d be up for giving us a rating and review on iTunes!

About The Science of Social Media podcast

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing tactics from brands and influencers in every industry. If you’re a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you’re sure to find something useful in each and every episode.  It’s our hope that you’ll join our 27,000+ weekly iTunes listeners and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

This content was originally published on Source link, we are just re-sharing it.

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Social Marketing Trends: Wisdom From Gary Vaynerchuk : Social Media Examiner

Social Marketing Trends: Wisdom From Gary Vaynerchuk : Social Media Examiner

Social Media Marketing

Industry Report

In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

This content was originally published on Source link, we are just re-sharing it.

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