My name is Gina Wicentowich, and I am a Digital Marketing Strategist that has worked for a variety of companies such as small, tech startups to large, corporate B2B businesses.
In the last few years, I have specialized in e-commerce businesses because of my powerful and effective advertising strategies.
Now, I love e-commerce strategies. So, today, we are going to discuss my top e-commerce email marketing tips.
Now, whether you use MailChimp, ActiveCampaign, or Constant Contact – that doesn’t matter. It is all in the strategy.
Let’s consider: The average person gets 120 emails a day.
And, the average open rate is 15% while the average Click-Through Rate is only 3.1%
However, email is BY FAR the most effective channel for ROI for e-commerce businesses.
It is also even more powerful because with email, you own that relationship with your customers. Although Pay-Per-Click campaign on Facebook, Instagram, or Google can be a huge revenue stream, you don’t own that channel. If Facebook chooses to suspend your account or disapprove an ad, that directly affects you.
With email, you own that relationship with your customers. It is definitely worth investing.
#1. Segment your audience list & customize email copy
Segmented campaigns have a 15% higher open rate on average.
This means you customize your audience lists.
Some common examples include:
Subscribers that have never made a purchase
Subscribers that have made a purchase in the last 6 months
Subscribers that are active with the email campaigns.
2. Use emojis in your subject lines
56% of brands that use an emoji in their subject lines had a higher open rate.
This sounds easy – but take a look in your gmail promotions folder right now. If you take a quick scan, the ones that will catch your attention have an emoji.
This is leveraging the visuals of email, and this small change can have a huge impact. I have also found this same results in my email marketing campaigns for my clients.
3. Have a clear call-to-action
Now, this seems simple but with emails there are so many different components. You’re thinking of the design, images, text, subject line – that I’ve seen the call-to-action get swept under the rug.
But, this is the most important part of a good email.
What do you want your customers to do?
Are you offering a coupon code – 10% off their next purchase?
Shop popular products?
Browse a brand new product?
I’ve seen too many examples of commerce businesses trying to demonstrate how amazing they are instead of thinking about the person actually making the purchase.
That person is going to scan your email for 3 seconds, and if it isn’t clear what they should do then they will move on.
Also, don’t have many calls to action in the same email. Be consistent. Knowing that you’re fighting for your customers’ attention, you want to be clear from the get go.
Pro tip: Use UTM parameters to make your link trackable in Google Analytics. That way you can customize how they appear in the Source / Medium report and then analyze the link that generated the highest engagement on your website.
👋 ABOUT ME:
My name is Ryan Stewart, I’m on online entrepreneur and marketer. I used to work a job I hated for a company I didn’t believe in, until I stumbled upon “SEO”. Flash forward 10 years later and I’ve built, grown and scaled almost a dozen 7 figure businesses. It’s my goal in life to free you from the old mindset and institutions in place. If you follow my Channel you’ll learn valuable marketing, business and technical skills that will help you build your own online businesses.
If you own a digital agency, you already know that getting new clients can be a struggle. In this video, Mike Arce shares his exact sales strategy that he uses when selling. This has been the foundation for the sales process that’s led to his agency getting over 600 clients in less than 2 years at Loud Rumor.
Mike Arce is also the host of The G.O.A.T. Show where he interviews people that are arguably the greatest of all time at what they do, as well as the founder of Agency GSD, a training company for digital agencies.
You hear all these people talking about how their marketing funnels are bringing them hundreds of clients and thousands of dollars, and when you look at their landing pages, their email sequences, their Facebook and Instagram ads, you get paralyzed.
How do these people come up with those beautiful, designed marketing funnels and figure out all their sophisticated automation behind those sequences? Well, you no longer have to hire a designer. You don’t need to even be a paid ads expert. You don’t even have to be a developer. There’s a easier and simple way to do this. Today I want to tell you that you should stop building marketing funnels and do this instead.
Now, if you want to sell anything online, you need to have a sales process.
It doesn’t matter if you’re selling consumer product or a B2B product. You have to, in essence, take people from point A to point B.
Point A is the first time that you have contact with them, whether that’s on your website, someone’s contact with your brand, they’re seeing it online, and point B is the moment that they decide, hey, I like what you’re selling.
It’s also the best way to get people to keep buying more and more from you, which increases the lifetime value of your customer, which then makes it more feasible for you to leverage paid advertising on platforms like Facebook, Instagram, or Google.
Now, normally, as I mentioned earlier, if you want to create a following, you would have to hire a paid ads person, you would have to learn design, you have to learn email marketing and be really good at the copy, and you would have to know web development. But those days are gone.
Now there’s one simple tool that’ll let you do all of this, and you no longer need multiple tools or the skills to create a high-converting funnel. You can get all of that done by just using only one tool, and it’s called Autofunnel by GetResponse.
They took all the knowledge, all the funnels that converted, and packaged it all up into one simple tool that makes it easy for small and medium businesses, even large enterprises.
So a few of the cool things that you can do is, normally if you want to run paid ads, you have to know how to leverage Facebook ads or Instagram, and all the bells and whistles, so that way you can get the maximum out of their platform.
Now, through the Autofunnel platform, you can run paid Facebook and Instagram ads directly there, and that the landing pages that they have are the ones that are already proven and high-converting. In other words, they’re not going to show you landing page templates that don’t convert well for people.
So it’ll give you all the email marketing sequences and automation you need to get going right away without having to hire a specialist.
That way you can get more people from not buying to buying so you can maximize the dollars from your ad spend. In addition to that, the email templates that you can see are written by other marketers, and they convert well.
It even handles all the transactional side as well. So it doesn’t matter if you’re leveraging a store like Shopify or Etsy or RU Commerce. It all is plug-and-play, even with your current payment processors, such as Stripe and Paypal.
If you want to run a webinar, it not only helps you maximize the number of signups, but it has its own webinar platform, so you don’t have to pay for a separate webinar service. It used to be, when I used to run webinars, I would have to sign up for a WebinarJam.
I would have to connect it with, let’s say Infusionsoft, which is now Keap. Then from there I would have to go and hire a developer to make this all work because Infusionsoft is hard to use.
But now you can all do this really simple with templates that are already high-converting. That way it’s so much easier if you want to sell high-ticket items, such as when you’re selling a $1,000-plus product.
Now, here’s my favorite feature. At the bottom of every single funnel is your exact ROI. It used to be where you would have to go into Google Analytics and calculate it manually.
But now, through Autofunnels, you can just see the ROI at the bottom of every single funnel, which helps you get the maximum amount of it.
Social media marketing is serious business. At least it should be. Especially if you’re a business owner, entrepreneur, or marketer.
Because the right social media marketing strategy has the power to literally transform a businesses sales and can help you generate more leads, customers, and revenue.
BUT, like all things, what you get out is dependant on what you put in – which is why in this episode I’m going to be sharing some of the social media marketing tips I’ve learned after nearly a decade of doing this – so you can use social media to make more sales.
Social media gets a bad rap in the business world – funny cat memes, destroying the attention spans of todays youth, and an infamous tool for wasting time – this really comes as no surprise.
BUT, there are those of us who have learned how to harness the true power of social media and actually put it to good use. To connect with more people, help them, and grow our businesses in the process.
It sounds too good to be true but ohhhh I assure you this is very real.
And that’s why in this episode I’m going to break down some of the most important things you need to think about in order to help you make more sales on social.
Email Marketing is a great way to build a sustainable business, but without these powerful email marketing strategies and tips, it may be quite difficult for you to succeed.
In this video, I’m going to be giving you 7 Powerful Email Marketing Strategies for 2020 and beyond to help you crush your business goals.
Marketing Email strategies are everywhere, but how do you know which ones to implement?
My suggestion? Implement as many as you can that are proven to work, such as these strategies and tips for email marketing that I share in this video.
When it comes to strategies that work, what I teach is what I do with my very own emails, as you’ll see in the examples of this video.
I make it a point to practice what I preach and practice before I preach, to ensure what I’m saying actually works.
With these email marketing tips and tricks, you’re sure to see improved results from your efforts in no time at all.
Some of the people implementing the lessons from this Email Marketing Tutorial series are already seeing amazing results, so be sure to take notes, put in the work, and make it happen.
The biggest issue people find when learning how to do email marketing is not following a proven formula.
In this entire Email Marketing Training series of videos, I am laying out a very effective, ethical, and simple system for you to build, implement, and reap the rewards from.
Email marketing is not dead…
In fact, email marketing is just evolving, as it always has done. All we have to do is make sure we keep on top of where to go and what to do next to keep our audiences engaged and truly enjoy the content that we send.
Building a relationship is more important than building profits. As you build relationships with your audience, profits will eventually come, but no matter what happens, a loyal audience is always worth more than a few quick bucks.
Don’t forget that, or you’ll need more help with Email Marketing than I teach in this series.
If you ever have any questions about how to do email marketing, as an affiliate or business owner/operator, please don’t hesitate to leave a comment below.
I love helping my community and audience out, and will always make it a priority to get your questions answered.
DISCLAIMER: This video and description may contain affiliate links, which means that if you click on one of the product links, I’ll receive a commission. This helps support the channel and allows me to continue to make videos like this. I will never support or push a product I don’t believe in. Thank you for the support!
These are three important ways your business can experience a difference in your sales and marketing in 2020 with the sole aim of achieving exponential growth.
Contact us via our social media platforms for a free personal strategy session on how to achieve hyper-growth in 2020.
#marketing #business #digitalsolution #hypergrowth #emeraldhills #omnibound #connvertion #sales #high-ticket #products #highgrowth #digital #growthmindset #grow #revenue #revenuegrowth #industries #africa #Nigeria #market #economy #customers #conversion #leads
Instagram Influencer Marketing is an awesome way to market your business…so in this video I reveal How to Find Instagram Influencers to EXPLODE you sales!
I reveal my top strategies for finding instagram influencers with the highest engagement but also charge the least. I also reveal how to negotiate with Instagram influencers in 2019 so you can get the best deal and make even more profit.
And I reveal my top free influencer marketing tools that will make finding instagram influencers a lot easier.
Earnings Disclaimer: The success of Liam James Kay, testimonials and other examples used are exceptional, non-typical results and are not intended to be and are not a guarantee that you or others will achieve the same results. The videos on this channel are for entertainment purposes only.
In this video I will share with you my years of experience working with Instagram influencers. You will learn how to find Instagram influencers and also how to work with them. Working with Instagram influencers can explode your sales on Amazon and Shopify. The key of successful Instagram influencer marketing is, finding the correct influencer to work with. After this video you should be able to adapt all the tips and tricks to find the best influencers for your online business. Take your time and use the free tools, I´m showing you in this video.
If you have any questions, please do not hesitate to ask.
1. Like the Video
2. Subscribe to my channel https://bit.ly/2KM8mui
3. Write a comment ► Questions and Feedback are appreciated
My name is Dennis Esser and I´m the creator of a movement to get financial freedom and enjoy the life by making money online. I started with an own e-commerce online shop and grew a lot by using Amazon FBA. I would like to help people do the same and build a massive passive income.
The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel are for educational and informational purposes only. I receive a commission for products you get via the links provided, this helps me to make video and held you on your journey.
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.