Outside Sales Versus Inside Sales
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Outside Sales Versus Inside Sales


When planning sales strategies, many companies are faced with decisions regarding whether they should focus on inside or outside sales.

Both options are incredibly valuable to business and therefore weighing up the pros and cons of which to allocate more time, energy and, perhaps more importantly, resources, is not always easy.

Here, you can find information on both types of sales, alongside research that will assist you in utilizing both methodologies to their greatest and most valuable advantage. In addition to this, a comparison has been provided so you can make an informed decision as to which (or what combination) will ultimately benefit your business the most.



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Remote Sales: How to Sell Successfully From Home 🏡
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Remote Sales: How to Sell Successfully From Home 🏡


If you tell an old school salesperson that you’re doing or planning to do remote sales, they’ll probably think you’re not making sense.

“Really? You’re saying you want to sell to people without seeing them face-to-face? That won’t work properly. You’re wasting your time.”

Well, the truth is: it’s highly effective. And it’s taking sales over by storm.

According to Salesloft, for every outside/field sales rep being hired, there are ten inside/remote sales reps being brought on right now.

Now, whether you’re consciously choosing remote over field sales, or you have to stay home because of some nasty virus, we’ve compiled a handy guide for you that will make you more successful at it.

This guide covers:

Here we go 👇



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IMPORTANT STRATEGIES| HACKING YOUR SALES AND MARKETING GROWTH IN 2020| BUSINESS GROWTH| S&M show EP3
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IMPORTANT STRATEGIES| HACKING YOUR SALES AND MARKETING GROWTH IN 2020| BUSINESS GROWTH| S&M show EP3



These are three important ways your business can experience a difference in your sales and marketing in 2020 with the sole aim of achieving exponential growth.
Contact us via our social media platforms for a free personal strategy session on how to achieve hyper-growth in 2020.
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#marketing #business #digitalsolution #hypergrowth #emeraldhills #omnibound #connvertion #sales #high-ticket #products #highgrowth #digital #growthmindset #grow #revenue #revenuegrowth #industries #africa #Nigeria #market #economy #customers #conversion #leads
#hypergrowth

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Four essential ecommerce site optimizations that drive sales Search Engine Watch
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Four essential ecommerce site optimizations that drive sales Search Engine Watch


Four essential ecommerce site optimizations that drive sales

The whole point of marketing is to deliver the right message to the right audience at the right time. But what about conversion optimization? How do you know which tool to use in which area of your ecommerce site that’s key to the customer journey? What’s better for a particular campaign?

In this article, we cover a list of ecommerce site optimization suggestions and tactics that can boost your sales.

1. Design and UX

A. Optimize your home page

So, there’s the home page of your ecommerce site. The first thing your target visitor expects to see on it is the product/service you’re selling.

Since a person’s eye first falls on the center of the page, it is better to attract his attention with a bright thematic image of the main product.

Suppose the image has worked and the user has decided to stay. Now he would like to know what shop he got into, whether it’s worth buying here. The vision moves to the bar in the top of the site, where it’s necessary to place:

  • Company logo – always in the upper left corner
  • The search bar
  • Contact details (obligatory – phones, in addition – addresses and hours and other means of communication, button to order a call). According to the survey results, 90% of respondents confirmed that they once became the victim of fraudsters when making online purchases. This means that the trust of customers must be earned, and detailed information about the store – one of the effective ways.
  • Shopping cart (always on the right)

Here you can also find a horizontal menu with product categories or information pages (delivery and payment, reviews, FAQs).

Becoming acquainted with your shop, the visitor will surely want to explore a variety of products. As usual, on the left side of the screen, they will look through the category menu. A left sidebar is an appropriate place not only product categories, but also news, promotional, and top products, if necessary – the benefits of buying.

B. Simplify your product categories

The visitor gets to the category page in one of three ways – goes from the main page, goes from the search, goes from advertising. In each case, they want to see exactly the products they’re looking for.

On this page, everything should be extremely simple, clear, and convenient – especially the images of goods to make sure that the person got to the address.

The left-side docket provides the advantage of sorting products in customized searches and detailed views.

Important: If the product is out of stock, it’s better to gently notify the client – to offer to buy under the order or notify about the receipt of goods.

If the visitor opened the product card, the main thing they want to see here is a good photo, price, a button to buy. These are the elements that need to be highlighted and worked through.

Therefore, only high-quality professional photos may convince the customer to make a purchase, with the possibility of magnification, taken from different angles. Place a photo in the left upper part of the card. Being acquainted with appearance, the client for certain will be interested in the description of the goods.

The card should be compact but filled with the basic characteristics, feedback and evaluation of the product by customers (psychological trigger of social evidence). This will increase confidence in the store.

The order of placement of all elements in the product card should follow the logic of the client: What is the product/service? How much does it cost? How to buy and get?

This information is offered to the person consistently, which corresponds to the AIDA marketing model:

Attention → Interest → Demand → Action

2. Understand and fix server site errors

Much has been written about the usability of the site. Today, anyone who has their own ecommerce site understands what is needed at the start. But, even working with large sites, you can notice a certain tendency of repetition in usability shortcomings. One of them is related to displaying server errors.

A. Error 404 is helpful

The 404 error page is one of the most common and yet undeservedly forgotten errors. Keep in mind that our main task is to ensure the longest interaction between a user and the site. That’s why even the 404 page should not lose a user at least but redirect them to another useful section of the site.

Act as a guide and prompt your site visitor the following steps: “Return to Home”, “Order a call”, “Pick up similar ones?”

Again, act creatively – it’s a whole free page on your resource. Ask yourself, “what can be placed there?” Once again remind your target audience about the company with the logo, give a coupon/discount to the “Top Sales”, make an announcement of upcoming promotions, lotteries or the opening of new sites.

Do not forget about the correct title for pages 404 error. For example, “404 Not Found”. In a series of open tabs in the browser is much more convenient to see immediately “broken” URLs.

And, of course, check that all links on your 404 page are working.  If you redirect the user to the main page or directory, the links must be correct and working. Finally, owners of ecommerce sites, in particular, should know basic information about HTTP code errors and how to fix them.

3. Improve the shopping experience

A. Setup structure so visitors can easily find products

If you have a good understanding of your business, it will be easy to identify the main product categories and divide them by their key attributes.

But if you are just starting your online business, you may have problems forming the structure of the catalog. In this case, you need to arm yourself with your own buying experience and proven recommendations for building a directory structure, analysis of competitors and their comparison with popular search engine queries.

Try to form a directory tree by keeping a balance between sections. There are some rules to follow when creating a directory structure:

According to the psychology of perception of information, 7 is the optimal number of sections of the highest level in the directory, in which the user can simultaneously capture the view.

In each subsection, there should be no more than 100 items. If any category has hundreds of items, and there are only 10-20 product cards in the neighbouring categories, it means that you should divide a large section into subdivisions or create a handy filter for key features.

The maximum level of nesting sections – no more than three: The buyer should go from the catalog to the product card in three clicks:

Section – First click > Subsection – Second click > Product – Thirsd click

The catalogue should be balanced: in each section, there should be an approximately equal number of subsections, and in each subsection – an approximately equal number of goods.

4. Tweak and test your ecommerce checkout process

A. Offer a variety of ways to buy wisely

Let’s start with the fact that there is no and can’t be a single ideal list of payment instruments for all sites. The list of payment methods is formed depending on several key factors:

  • The size of the average check
  • The geography of business
  • Goods or services
  • Habits of clients (buyers)

Next, we will give you some tips that will make the page of choice of payment methods as effective as possible.

B. Do not follow the logic of “the more, the better”

In most cases, only a couple of payment instruments are really in demand. The largest selection of payment methods provides its customers with coupon services, online software stores, ticket offices, and other services. In the vast majority of cases, 99% of online payments will fall on two-to-three payment instruments. Do not forget that most customers prefer to pay for large physical goods on delivery and check the quality of goods before buying.

C. Structure your payment methods

If you provide your clients with a wide range of payment instruments, create a separate section for bank cards, a separate section for electronic money, and a separate section for payments via mobile operators. Visualize payment methods with icons and logos. In large amounts of text, attention dissipates, sometimes it is difficult to understand how they differ. All discounts and commissions should be immediately converted into the final amount of the order.

D. Don’t scare the client with terminology

Your buyer does not have to know the terminology common among Internet entrepreneurs. Separately, it should be noted that even payment service providers, not to mention stores, often use completely different terms to denote certain phenomena of “payment reality”. Talk to customers in their language, and get rid of rejections at the stage of choosing a payment method and at the stage of payment, the additional burden on the call center and other consequences of misunderstanding.

E. Do not pass on your work to the customer

Often ecommerce businesses that accept payments through several payment services (aggregators, payment service providers, bank-acquirers) offer their customers to choose, but most likely, they hear about any for the first time.

F. Do not overload the payment page with unnecessary links

The buyer should not be distracted by unnecessary information and leave the payment instrument selection page. This breaks the conversion chain and negatively affects the proportion of successfully paid orders.

G. Let customers checkout as guests

Do you need to force a user to remember another login and password? I don’t think so. You should not create another obstacle to the client’s way of payment. Forcing users to register an account on your site is too obsessive, especially for first-time buyers. Mandatory registration is another winner of the “killer conversion” rating.

Usability research conducted by Smashing Magazine has shown that the main reason why users dislike registering accounts is waiting for unwanted spam. The study also noted that many customers do not understand why they need to register at an online store to buy something, while in offline stores they do not require registration when buying. Another disadvantage of registration is that it adds a few additional fields to fill, which delays the process of ordering and negatively affects the conversion. To make life easier for customers and increase the chances of a favorable outcome, it is necessary to minimize the customer’s time for ordering and request only the necessary minimum information from them.

In conclusion

The answer to increasing online sales is simple, use the tools listed above. All of the tips on internal and external factors we’ve covered in this article are based on a long experience with customers and the term of world-renowned online stores.

Feel free to share your thoughts and queries in the comments section.

Birbahadur Singh Kathayat is an Entrepreneur, internet marketer, and Co-founder of Lbswebsoft. He can be found on Twitter .

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Align Your Video Ads with Your Sales Funnel: Here’s How
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Align Your Video Ads with Your Sales Funnel: Here’s How


As a business owner, producing videos is likely not your forte. But coming up with the ideas behind marketing videos and the strategies to propel those ideas into great marketing tools is something you and your team can be constantly thinking about. Anyone who is concerned with the business of marketing these days needs to know about the super-effective sales funnel system for capturing and converting leads and how video is being leveraged as one of the most successful methods of moving potential leads where you want them to be—at your door.

Whatever your marketing objectives may be, from expanding your bottom line to debuting a new product to reaching as many people as possible, you can learn a lot by researching what’s working in terms of videos in the sales funnel. Then, by creating videos with a funnel-focused mindset, you can help encourage more and more people to go from browser to buyer. Design each video with its particular role in the sales funnel in mind, and your results will not disappoint. In this guide, we’re going to help you with this process by sharing everything you need to know to start aligning your video ads with your sales funnel—including video ad ideas for each stage of the funnel—so that you can start seeing those results.

Anatomy of a sales funnel

If you don’t know or if you need a refresher, a sales funnel is the journey a potential customer takes from the first point of contact with your brand on through to become a customer. The curated marketing experience you provide (anchored with video) during each stage should be designed to move your targets forward.

sales funnel

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Here’s a brief refresher on the three main steps of the sales funnel (top, middle, and bottom) that combine to form a very effective marketing machine. From initial contact to end point, you should be aiming to incite intrigue about a specific problem or issue, present evidence as to why your brand deserves people’s attention, and, finally, show them the way out of the problem by convincing them how your product or company makes life easier. In the sales funnel, efficiency is key.

You want to aim to motivate viewers through the funnel with as little “marketing” as possible—a skill that takes practice and planning.

Here’s a bit more detail about the goal of videos in each sales funnel step to help you get the ideas flowing.

Top of the sales funnel: Awareness and discovery

This is the point of initial contact, so you’re focused on separating your video’s appearance and messaging from the rest of the noise out there. Perhaps the most crucial part of your funnel, your production for top-of-funnel videos must be nothing short of interesting and engaging.

While you definitely need to step up the creativity factor at this stage, you’ll want to keep the tone and feel of your videos at the top of your funnel in line with your brand image. If they’ve seen or heard of you before, something in the experience should trigger some familiarity. While you want to stand out, unless you’re brand new and still fine-tuning your brand, don’t try to go so bold as to neglect the work you’ve already put into the brand. You may even integrate some elements of past campaigns here that made a splash.

Want to really stick in your audience’s head? At this crucial awareness and discovery stage, appeal to viewers with content that stirs their emotions, gets them excited about tackling a problem, or remind them why this particular type of challenge is a very personal one to them (relatability!). While you aren’t using this time to sell, you can give them a reason to move to the next sales funnel step and set the stage for a hero (your brand) to enter.

Middle of the sales funnel: Researching solutions

Here in the middle of your sales funnel, you’ve piqued people’s interest and gotten them to come this far. They’re intrigued and hoping you give them what they crave—further validation that the topic you’ve raised deserves their attention, plus a way out of the challenge that fits their comfort zones (budget, convenience factor, etc.).

You want to take the opportunity during this research phase to feed your audience’s curiosity and, more importantly, establish a great relationship. Answer their questions and offer helpful information and advice that doesn’t push your brand on them, but subtly establishes your company as one with expertise, one to be trusted. Provide value to the viewer by reinforcing why they might be an ideal customer and answering questions they may not have thought to ask.

facebook video ad example

Maybe you create a series of video blogs here that really make the viewer feel like they walked away smarter and more informed. With clever, clear videos that combine music, characters and insightful messaging, you can connect with viewers, continue to build trust and bring their feelings to light. Deliver information plus entertainment. Start to talk about how aligning with your brand or company gives them an edge or a head start to solving the problem. Feed their curiosity, but leave the hard sell for the third and final stage.

Bottom of the sales funnel: Winning the customer

The top two sections of the sales funnel were all about creating and stoking the relationship with a new audience. Here, in the final funnel space, it’s your time to shine. Take all the pearls of wisdom you’ve shared in the first two phases’ videos and “bring the message home,” as they say. You’re not only promoting your company as THE ANSWER to the problem, but you can even take the initiative to get ahead of their doubts before they have a chance to feel them!

Think through the reasons a person might opt out of moving forward with buying and help them overcome the obstacle by providing key details. Maybe you make their decision easier by showing them what life will be like after they solve the problem, or better yet, giving them helpful information that they can use after they buy.

Video ad ideas for each stage of your funnel

Video has never been more prolific in marketing than right now. You can’t Google a topic without pulling up several YouTube video hits or scroll on social media without running into news or entertainment videos. And it’s not just a trend; marketers in virtually every industry imaginable have marketing plans in the works right now that integrate heavy video strategy. YouTube, Facebook, and Instagram are the most popular outlets at the moment, but wait a year and see how many new forums pop up that get worldwide users on board.

Top-of-the-funnel video ad ideas

At this introduction phase, think of education as the bricks that are forming the foundation of your relationship with potential customers. Spend your video marketing dollars on crafting clear, engaging messaging that alerts them to a problem they should pay attention to and gives them reasons to care. In this phase, you are offering very valuable information but asking nothing in return yet, all the while building trust.

Use the following video types to help lay this foundation of awareness.

Educational videos

Professionally produced educational videos at the top of your sales funnel should have an educational look and tone, so viewers know they’re in for some rich, helpful information. An educational video with the right placement can be a welcome answer to consumers out there actively searching to learn more about a specific problem—and hoping for a solution. Your educational content can give them more insight into an issue and show them solutions that could help improve their life. After you share the details, include a soft segue into introducing your company or brand and make sure they see your company as an expert in the industry.

Sumitomo uses educational content to capture people who are searching for knowledge in their industry helping build brand awareness and trust.

Explainer animation videos

Explainer animations at the top of your sales funnel kick off the relationship with an extra element of intrigue to whatever problem you are addressing for your audience. Done well, animations can help you present the issues and information you want to convey in an easy-to-watch, digestible way.

Explainer videos are especially useful for demonstrating how to do a certain task, or use a certain product. By adding a problem-solution story to your animated video, you show your audience in simplified terms just how your brand can be super valuable to them. With the added element of entertainment that animation offers, you can also increase your brand’s likability factor!

In the video above, The Guardian uses this engaging animation to explain to their audience how bitcoin works.

Problem-solution videos

With problem-solution videos, you can clearly spell out the issue your product or service solves, then demonstrate how your company remedies it for them. By using this type of approach at the top of the funnel, you cut through the noise and give viewers a reason to pay attention (and put their trust in you) right off the bat. Whether you decide to go with a practical, humorous, or emotional appeal with your messaging, remember to stay focused on raising awareness and ensure your audience feels a personal connection with the content.

Coin explains why it’s a pain to hold so many credit cards and how Coin can reduce that to just one.

Middle-of-the-funnel video ad ideas

The middle of the sales funnel is where the meaty content gets to leave its mark on your audience. Follow up your strong educational message from the top of the funnel with a clear and direct answer to what ails them. Give them all the juicy benefits of your product or service, and tell them in no uncertain terms why you’re the best brand for the job.

Try the following types of videos to deepen the prospective customer’s interest in you and what you can offer.

Product videos

Product videos at the middle of the sales funnel have a multilayered purpose—to communicate how amazing your product is, why it works, and how it effectively solves a problem. Since your viewer is likely looking around at your competitors, you want your product video to be memorable and more helpful than whatever else is out there. Use this space to explore specific features and benefits of your product, and make viewers feel it in their bones that you are the brand that’s got the answers they need.

Seed Legend uses product videos to quickly and easily explain their products and their simple ingredients.

Tutorial videos

Tutorial videos are fun visual experiences that take your viewer through the act of using your product or service. You can use the “how it works” style to get your audience to picture themselves using your brand in their daily life. Show them how your product does it better than the others, and let them see and feel how easy or convenient your solution will be. Play up the brand experience as elevated above other lesser solutions out there, and take the opportunity to reinforce the fact that your company’s experience and expertise gives them an edge.

Consider this example:

UAG uses tutorial videos to explain how to install their products and increase customer satisfaction.

Bottom-of-the-funnel video ad ideas

Here at the bottom of the sales funnel is your golden opportunity to drive all that messaging home that you’ve fed your viewer thus far. As you move from offering valuable information to asking for the sale, your closing videos can help you convert the browsers into buyers by making your proposition seem like the logical choice. Use this time to reinforce the strong points you’ve made prior, and to help viewers see your company, brand, product or service as a super smart solution to their problem.

Use the following video types to remind your audience why you’re the expert and recount the benefits of a long-term relationship with your brand.

Demos and webinars

Remember that viewers who’ve stayed with you to the bottom of the sales funnel are already seriously considering you! You’ve captured their attention with your top and middle sales funnel videos, so you can take a little more time here with the demo/webinar videos. By providing them with a longer format at the end, you’re showing them you’re here to solve the problem with them, as a partner. Use these types of videos to explain the nuances of what you’re offering, from features and sub-features to short- and long-term benefits, ancillary products, and services they may benefit from, and even answers to questions or concerns you haven’t yet covered. Demos and webinars can also help further convince viewers of your elite place in the industry and demonstrate why you’re the right choice.

Close.io uses webinars to give potential customers an in-depth dive on why their product is the best

Customer testimonials

Think of your audience as a collective of people who are looking for a way out of a challenge that pervades their lives. Not only do they want to hear about a solution that works, but they want to hear about it from other users who’ve had success. At the bottom of your sales funnel, testimonial videos are a terrific way to “show and tell” real-world success stories. Done well, testimonials can be very inspiring and persuasive, and help your audience envision a better lifestyle through use of your product or service.

Zoom uses customer testimonials to build trust and explain how they can help your business.

Start planning videos for every stage of your funnel

Remember, strategic video marketing focused on each stage of the sales funnel is crucial for getting results from your efforts. Now that you understand the objective of the top, middle, and bottom of your sales funnel, you can get started creating video content that really speaks to the people you’re hoping to influence. To help you stay on track, create a content calendar that outlines the goals and messaging for each video in your series. Then, hire a seasoned video production company to help you execute your vision and turn potential customers into loyal brand followers!

About the author

Torrey Tayenaka founded his first production startup in high school. Today, he is CEO of Sparkhouse, which focuses on high-concept, branded video production. In addition to Sparkhouse, Torrey has also founded the companies Eva Smart Shower, Litehouse and Forge54.



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What is a Sales Funnel and How to Build an Effective One in 2020
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What is a Sales Funnel and How to Build an Effective One in 2020


This article explores the methodology and technology of sales funnels – the fastest and the easiest way to promote, sell, and deliver your products or services online. You’ll find this article useful if you have an idea for an online business and you’re looking for a solution to put it quickly into action.

3 Ways To Save Time and Automate Your Sales Process
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3 Ways To Save Time and Automate Your Sales Process




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How Brands Can Leverage Pinterest To Make Sales
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How Brands Can Leverage Pinterest To Make Sales


Did you know:

Pinterest is such a key part of the buying journey for its users that over 90 percent of weekly active Pinners use Pinterest to make purchasing decisions.

Talk about buying power!

Not only are Pinterest users making purchase decisions on the platform, 83 percent say they are making purchases specifically based on the content they’ve seen from brands on Pinterest. 

Pinterest is no longer simply a place to save ideas and build dream boards. Instead, Pinterest has turned into the world’s largest visual discovery platform.

And there are a lot of opportunities for brands.

We had a chance to chat with the team over at Pinterest about some of their best practices for brands looking to increase sales. We’re excited to share those lessons with you!

Here’s what we learned…


How people are using Pinterest

According to one survey, “47 percent of social media users saw Pinterest as the platform for discovering and shopping for products—more than three times higher than those who cited Facebook or Instagram.” 

Seventy-seven percent of weekly Pinners have also discovered a new brand or product on Pinterest, and according to Pinterest, “people actually want to see content from brands while they’re on the platform–78 percent say it’s useful.”

Pinterest might not immediately come to mind as a platform to invest in for many brands, but it should.

Pinterest lives in a unique space on the internet where users are discovering content related to themselves and their aspirations rather than focusing on others, and this has turned it into a powerful platform for users to make purchasing decisions and discover new brands and products. 

Clearly, Pinterest is not one to be ignored when it comes to your marketing strategy. Here’s how you can use the platform to drive sales.

How to leverage Pinterest for sales: 5 tips from the Pinterest team

There are some really simple ways that you can start leveraging Pinterest to reach new audiences and optimize your pins and profile for sales. Some of these tips might be easy to implement immediately while others might play into later strategies, let’s dive in! 

1. Brand your pins 

A whopping 97 percent of top searches on Pinterest are unbranded, according to the Pinterest team. For brands, this presents an opportunity to stand out and gain brand recognition through the platform. 

Pinterest recommends adding a small logo in one of the four corners of your pin, this can be done really easily in a tool like Canva. You can play around with the design, of course, and add your logo wherever it feels best. In this example from Quip, they went with top centered to fit with the rest of the text on their image. 

2. Create mobile-first content 

As with most sites, mobile is extremely important on Pinterest. Eighty-five percent of Pinners are using the mobile app, so it’s important that your content appeals to them while they’re on their phones and appears properly in their feeds. If you’re linking back to your own content, it’s also important that the page that you’re sending users to is mobile friendly as well. 

A tip from Pinterest here is to tailor your font size to phone rendering to make sure your fonts are legible on small screens and to design for a vertical aspect ratio. The ideal dimensions are 600 pixels x 900 pixels. 

3. Create a similar look and feel 

Have you ever clicked on a beautiful image on Pinterest only to be taken to a website that looks nothing like the pin? I have, and it left me really confused.

According to Pinterest, the best practice is to make sure your pins and your website have a similar look and feel, and that doing this pays off. In an analysis from Pinterest, they found that “Pins that went to landing pages with similar imagery had a 13 percent higher online sales lift.”

This example from Ettitude is really great. The pin they are sharing fits seamlessly in a lot of home decor and design tags on Pinterest. 

And although their website uses different photos, it still has a similar feel to the pin.

4. Time your campaigns 

A big element to social media marketing and campaigns is timing. When are people online and when are people talking about the things you want to talk about? 

Luckily in the case of Pinterest, they release annual ‘Seasonal Insights,’ which helps take away some of the guesswork. A report that contains more than a dozen specific moments that take place throughout the year. 

For example, their 2019 report shared that users start sharing holiday content in June all the way through December and that content related to the Summer starts getting pinned at the beginning of February. 
They also have monthly trends reports. Here’s their latest for December 2019 trends on Pinterest, it shares specific trends like the search term ‘peach green tea’ is up 320 percent YoY! 

These are great free resources that you can leverage to start timing seasonal campaigns around when people are starting to make specific seasonal purchasing decisions. I would never have thought that people start looking at holiday content in June but that’s super-specific information that can go a long way to help with timely campaigns. 

5. Set up your shop 

One of the main ways for Pinterest to help generate sales is for the products you are selling to be easily available through Pinterest. Luckily, the platform makes this really easy for brands to set up and feature prominently on their profiles. 

Every Business profile on Pinterest has the ability for users to create a “shop” tab. 

The shop tab is just what it sounds like, a place where users can go to see all of the products your brand is selling. On the flip side, brands can leverage that tab to share pins that link directly to their sales pages for the specific product. 

Pinterest makes this whole process quite easy, they even have a method for importing new products through Pinterest Catalogs. All you have to do is have your data source approved and then as you add new products to your website, they get automagically added to Pinterest as well. 


We hope this guide helps you get started with or double down on your efforts with Pinterest. Let us know about your experience with Pinterest in the comments! 

If you want even more Pinterest resources, the Pinterest team has created a free Pinterest Academy with tons of lessons in there. 





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How to Craft Sales Quotas That Actually Benefit Reps
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How to Craft Sales Quotas That Actually Benefit Reps


The sales field is naturally competitive, and it attracts people with personalities to match. Common igniters in an ambitious sales rep include outselling their peers or generating more revenue than a rival company.

But what about that internal battle of competing against yourself? That’s where the real fire is fueled. This is presented to reps in the form of a sales quota.

The perfect sales quota is challenging enough to push reps to work their hardest, without being unattainable. You don’t want reps taking one look at their sales quota for the next quarter, get freaked out, toss their hands in the air and say, “Not gonna happen!”



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