How To Restart Sales in Retail Stores After Quarantine
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How To Restart Sales in Retail Stores After Quarantine


means approximately 7-8 billion PLN lost in Poland alone.

In the long term perspective, every month the economic slowdown caused by COVID-19 is a loss of 2 percentage points in annual GDP growth of the major economies

Every day also brings us closer to the domino effect, which could have irreversible consequences due to a large number of closing small and medium-sized businesses. If they somehow stay afloat, though: the more they have to wait, the harder it will be for them to get their businesses back on track and adapt to the new reality.

No wonder that 84% of Polish entrepreneurs demand the restrictions and limitations being lifted as soon as possible. For many of them, a few more weeks under the lockdown would cause immeasurable debts or bankruptcy. 

The plans for “unfreezing” the economy

Being aware of the economic consequences the lockdown has, a few European countries have already started to remove some of the restrictions or at least increase the limits. In Austria and the Czech Republic, more stores are expected to be open. Even Spain, despite a concerning number of deaths that still remains high, is trying to change the policy to be more “liberal” for the citizens. 

The restrictions have also been lifted in Poland, at least judging by the recent news. In response to the deteriorating economic situation and changing policies in neighbouring countries, the Polish government has now planned to “unfreeze” the economy.

Right after opening the parks and forests to the public, the idea is to liberalise retail, which should be promising enough for the retailers. It doesn’t mean, however, that there will be no more restrictions regarding the hygiene and safety of both store staff and customers. In fact, opening the doors to one’s shop might still be challenging, especially without preparation and taking appropriate measures.  

The uncertain future of retail

It’s safe to say that a lot will have to change with the virus being around, and we’ll all have to get used to the new reality. So far, the only economy that can be treated as a benchmark after the crisis, is China. Due to a significant drop in Covid19 cases and the increasing immunity within the country, more than 80% of all stores and restaurants are now open.

The economy was somewhat revived, but the situation in shopping malls is still far from being as it used to. The profitability of malls in Shanghai dropped by 30%, in comparison with the sales results before the crisis. People are still afraid to go outside and visit crowded places, making shopping a necessary activity rather than an enjoyable one. 

At the same time, the situation creates a demand for shopping online. Interestingly, the SARS epidemic largely contributed to today’s success of retail giants such as Alibaba or Tencent. Can coronavirus have the same impact and inspire the popularisation of certain solutions? 

It’s hard to compete with solutions like e-commerce these days, but this doesn’t mean that there’s no room for other “quick-fixes”. It’s worth taking into account other tools and tactics that can help the retailers meet the expectations of their customers and keep both them and store staff safe in the process. 

In our opinion, it’s crucial to keep minimising the “physical touchpoints” with customers inside the stores. By making it possible to avoid human contact as much as possible while shopping, customers can feel a lot safer and thus, still willing to shop in brick-and-mortar stores. The efforts to reduce the number of shoppers at once are also appreciated, but might not be enough to attract customers anymore. 

How to get your retail store back on the right track

The Covid19 crisis causes step changes in consumer behaviour. The penetration and adoption of online grocery shopping and native mobile apps usage for shopping has grown in the last 2 months more than in the last 2 years. Most of these step changes are here to stay at the “new normal” phase post the crisis. Shoppers will go back to buy also in-store, but will want to keep social distance, shorter shopping trips and less friction during the shopping journey.

Therefore, retailers will face no choice but to develop their omnichannel strategy (improve home delivery capability as well as click & collect both in-store and in pickup centers), improve native mobile app functionalities (such as Scan & Go, wayfinding and product search, product recommendations, contactless payment and more) for better shopping journey.

Because of the current economic situation, retailers rather focus on implementing short-term solutions that can help them operate despite difficult circumstances. They have to realise that the virus won’t just disappear, though, which is why it’s also important to start thinking about the actions they will take once the worst part of the crisis is over.     

Even with the virus being under control, the situation inside brick-and-mortar stores won’t exactly go back to normal. Public, crowded places like shopping malls still won’t feel safe, and it’s up to the retailers to show the customers that they actually care about their safety and health. How can they do it, then?

Our answer is Scan & Go. It’s confirmed by the efforts of retail giants like Walmart, that’s currently investing in this technology in its Sam’s Club chain. The self-checkout systems market size was already expected to exceed 4 billion USD by 2024, and the current crisis is likely to fuel its growth. 

Here’s why Scan & Go can be a game-changer in the long run: 

  • The increased safety of customers and store staff – no queues, no contact with other humans or even the self-checkout kiosks, that can be used by multiple shoppers and are prone to transmitting the virus. The only thing the customers have contact with is their smartphone. 

  • The speed of the process – one of the advantages is also the fact that everyone proceeds with checkout on their own, which eliminates the need to stand in queues and makes shopping much faster and safer. 

  • Lower costs of running the store – Scan & Go can also eliminate the need for cashiers, which are prone to be infected with the virus (not to mention that confirmed cases are likely to scare the customers away for a long time). This way, retailers are actually able to save money and keep everyone safe – but it doesn’t change the fact that they should reduce the number of cashiers gradually. 

  • Technology is not exclusive anymore – since pretty much everyone owns a smartphone these days, all that it’s needed is a dedicated mobile app that can enable shopping. The retailers don’t even have to invest in self-checkout kiosks anymore. 

  • Retailers don’t have to fear thefts – there are many ways to ensure transparency and minimise the risk of thefts. Walmart, for example, is equipped with surveillance cameras to monitor who enters and leaves the shop. Nonetheless, it’s worth taking into account that the mobile app that Scan & Go solutions revolve around helps to build trust between the customer and the retailer. The retailers trust the customer to scan items correctly and pay for them – in return, they create an account and entrust the retailer with personal information. Shoplifters will try to be anonymous and are less likely to use a solution where they have to identify themselves. 

FutureProof Retail came up with an interesting solution to prevent theft: encouraging bag checks to detect items that were not scanned. To start with, store associates have an app which allows them to flag suspicious customers and trigger a bag check. Before customers leave the store, they scan a QR code at the exit and either get a green light saying “good to go” or a blue light which means a store associate will check their bags. 

These checks can also be triggered randomly – which means that every customer will get checked from time to time, and this doesn’t mean that they raised suspicions. The system simply maintains a trust index and learns from these checks. Basically, customers who scanned their items correctly gain trust and will get checked less often. On the contrary: if items were not scanned, they are added to the basket, which means that customers will get checked more often. 

As Christian Toelg from FPR said, “FPR’s loss prevention system is lightweight as it does not require expensive hardware, cameras or sensors, nor permanently assigned staff. At the same time, it is highly efficient with loss rates that are substantially lower than those at the cash registers.”

Scan & Go is not reserved for Big Players 

Future Mind works with various businesses in the retail industry, and we’ve been concerned with the challenges they have to face. In these circumstances, together with our partner FutureProof Retail, we want to help introduce Scan & Go to the local stores. FutureProof Retail has already implemented Scan & Go in a number of stores in the US, helping them fight the current COVID-19 more effectively, and restart their operations after the quarantine. 

The solution we’re bringing together to the local markets can easily increase the safety of customers and store staff while being really intuitive. In fact, to ensure the simplicity of the UI, FutureProof Retail used Grandma Test – they tested each feature with a group of real grandmas to make sure it is easy for them to use before the feature is released. 

These are not the only benefits, though. Their Scan & Go has plenty of features that add value for the shoppers and the retailers: in-store navigation, marketing automation of in-store promotions or shopping suggestions, just to name a few. It also offers comprehensive anti-theft & anti-fraud protection through dedicated technology and well-tested methodology. 

It’s clear to see that retail is now facing one of the most breakthrough moments in the last ten years. Our current clients are large companies that have already started their digital transformation journey before the crisis – and can now change their focus and implement new tech solutions relatively fast. This process might be challenging, but it’s still much easier. 

From the very beginning of COVID-19 quarantine, we’ve been wondering how to help companies that need a solution here and now, that can be implemented within days, not months. Together with our partner, we’ve come up with a solution that can help these companies adapt to a new reality, which is going to come very soon. Implementation of Scan & Go is a great opportunity to keep the market position and provide customers with the safest shopping experience possible. – says Tomasz Woźniak, CEO of Future Mind.

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Getting Retail Through COVID-19 - Digital Doughnut
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Getting Retail Through COVID-19 – Digital Doughnut


innovative in-store solutions in one of our recent blog posts, it’s only fair to take into account the recent developments and focus on retail tech solutions that can be used in times like these. 

1. Scan & Go. 

The scale of using barcodes & QR codes in retail is astonishing. Nowadays, scanning these codes can give your employees and customers a lot of benefits. To start with, it makes it easier to track the products and manage them more effectively throughout the whole supply chain. From the customer perspective, however, the codes can be a rich source of information about products, and make shopping a lot faster and more secure with the Scan & Go option.

What are the benefits of Scan & Go during COVID-19 quarantine? 

It’s no secret that Scan & Go has already been implemented by well-known retailers like Walmart or Carrefour – and they can come in useful these days in particular. Interestingly, NYC based Fairway Market recently saw an increase of app downloads by 300%, with over 20% of transactions being finalised with the Scan & Go option. 

Given the current situation, Scan & Go can be beneficial for both customers and store staff – especially when it comes to improving their safety. It makes it possible to scan products that are about to be purchased, and pay for them even within the mobile app, allowing the customers to reduce human contact and avoid standing in lines. 

There are quite a few providers of such a solution on the market. Few of the retailers created it internally, while others are using providers to develop it or licensing a “white label” solution. In fact, using a ready solution via SDK into the retailers’ mobile app makes implementing Scan & Go in existing apps and connecting them to various backend systems much easier and faster. 

A key success factor for implementing Scan & Go is to get it adopted by customers as fast as possible. The most important factor here is the UI – the tool should be very intuitive and simple to use, require very little engagement – a small number of clicks should be done before purchase, and no unnecessary details should be asked. 

We like FutureProof Retail’s solution a lot because it has the best and simplest UI and hence gets very high adoption. Actually, to ensure the simplicity of the UI, FPR used Grandma Test – they tested each feature with a group of real grandmas to make sure it is easy for them to use before the feature is released. 

Apart from that, their Scan N Go has many features that add value both for the shoppers and the retailers. In-store navigation, marketing automation of in-store promotions, or shopping suggestions (i.e. shop by recipe or shop by non-gluten, etc.) are just a few examples. Since one of the concerns of retailers in using Scan N Go is shrinkage and theft, FPR also offers comprehensive anti-theft & anti-fraud protection through dedicated technology and well-tested methodology. 

And the best part? They now make it possible for grocery stores, supermarkets, pharmacies and other retail establishments that operate in a national state of emergency to try their express checkout app free of charge. The deployment itself shouldn’t take longer than just a few days, while retailers can add their own branding to the app and manage their operations more efficiently, for example by viewing all transactions in real-time.

2. Click and collect.  

The option to “Click and collect” has been offered by increasingly more stores. Interestingly, it’s often referred to as the most valuable aspect of the shopping experience (by more than four in ten consumers, to be exact). 

The idea is to order products online (mostly via a mobile app), and collect them by the entrance of the stores, from special “parcel locker” nearby, or other supporting locations, such as courier company branches. The added value is quite obvious – saving time on doing the actual shopping and standing in lines. The customers can simply use their mobile app, even pay with their smartphone and collect loyalty points once they’re at it. 

Click & collect as a popular shopping option

There’s no doubt that these days, click & collect can make shopping easier for everyone involved. Although retailers have to take care of a few things first in order to implement click & collect in their stores

  • Human resources to handle the orders, 

  • Clear and intuitive mobile software that will be able to handle the whole new system, 

  • As well as dedicated places to store the parcels that are about to be collected (like lockers, for example). 

Amazon Hub Locker, as well as Walmart’s Pickup Towers, are perfect examples. Their customers are choosing the exact locations that they want their products to be delivered to from the map, and in many cases, they can collect it even the same day – without human contact. Such solutions can also be implemented with a little help from businesses that already offer robotised parcel machines and pickup points for online orders, as Retail Robotics does.

3. Augmented Reality.  

Augmented reality is no longer about simply putting 3D images and frames on your smartphone’s camera view. It’s already a whole market of multiple (and more or less useful) solutions that you can take advantage of. In fact, according to “The robot in the room” report issued by NRF, the market awareness of AR solutions slightly exceeds 20%, whereas 86% of people who had a chance to use it are willing to continue doing so. 

How to leverage AR, then? You might want to pair up with the solution providers – such as Augment (AR for 3D models of furniture and devices), or Modiface (AR make-up and face analysis). There are plenty of more examples like these – and it shouldn’t come as a surprise that increasingly more retailers decide to cooperate with them. Especially since implementing AR comes down to making good use of the SDK developed by the above-mentioned solution providers. 

Use cases of AR in retail 

Making good use of AR is definitely more visible in retail than in other industries – yet, their full potential is still far from being exploited. So far, there are a few common use cases of AR in retail that revolve around mobile or in-store solutions. 

Thanks to mobile devices being increasingly more powerful, they make it possible to create a 3D model of a product and “apply” this model to the external environment. In many cases, this might be enough to “get customers to your door”, without them actually going anywhere. 

IKEA can serve as a good example here since its mobile app enables the users to place any piece of furniture in their own home without the need to purchase it first. Lego, on the other hand, gives the users a chance to see how the “constructions” from Lego blocks will look like when finished. Other interesting use cases are provided by Converse, Wannakicks, or Lacoste since they all make it possible to try their shoes on without going to the store. Here’s exactly how Wannakicks looks like in action.

Byond VR from Israel, on the other hand, offers a suite of solutions for retailers and brands, including: 

  • a 3D digital transformation platform,

  • Digital fashion showrooms that create an interactive online story and showcase new collections for sell-in,

  • Planning assortment or performing in-house production reviews, 

  • Stores that offer Visual Merchandising & 3D Store Simulations, 

  • Or virtual tour around the store, allowing to dynamically manage the content.

Another approach is offered by ARPalus for retailers and brands to use AR to test and implement merchandising displays in-store. Essentially, AR helps retailers to increase conversions, improve the efficiency of operations, and let consumers immerse in their experiences without leaving homes – which is exactly what’s needed in times of coronavirus pandemics. It should come as no surprise, then, that 63% of retailers have already been implementing AR solutions, or planning to do so. 

4. Visual search.

Visual search is all about taking advantage of real-world images (such as screenshots, pictures, and photos) to perform online searches with a little help from AI. Since machines are now capable of reading the visual content, understanding it, and finding the related results on the web – why not use this option in retail? 

Even though the main players that are interested in improving visual search are Pinterest, Amazon, and Google, there are plenty of smaller entities that also work on it. In fact, Slyce or Syte, for example, already specialise in making visual search possible for retailers.  

Why is it the right time to leverage visual search in retail, though? According to Gartner, early adopters that will redesign their websites to support visual and voice search, are expected to increase their digital commerce revenue by even 30%. What’s more, visual search can somehow replace the idea of shopping in-store, as customers can look for products they see and like without even going window-shopping. In tough times, such replacement might be all they need.  

Visual search in practice

At the moment, the most common use of visual search in retail is the ability to find a product from a photo in a specific store (or stores). The goal is mainly to boost sales by directing traffic to product pages that are searched by customers. This can work wonders, especially for fashion retailers and brands. 

In many cases, visual search can simply shorten the time between the actual search and purchase. For younger generations, it’s a popular way of looking for products – in fact, 62% of millennials already prefer visual search over any other new technology.

Nonetheless, visual search can also be used for increasing conversion. Forever 21, for instance, claims to have increased its AOV by 20% thanks to visual search. It’s not the only example, as visual search has also been used by IKEA, Walmart, Tommy Hilfiger or eBay.

5. Field management solutions.   

In times of crisis, it’s important to keep things under control and make fast, yet informed decisions. This gets much easier with tech solutions that can not only streamline your operations but also manage retail stores faster and more effectively.  

Interestingly, some retailers already implemented internal management solutions a while ago – and they definitely don’t regret that decision now, given the difficult situation caused by COVID-19. Take Żabka Polska and its frappka app as an example. It was initially created to make the store management easier for Żabka’s over 4000 franchisees, which comes in useful especially in times like these. Nowadays, Żabka can easily communicate with its franchisees and help thousands of stores plan & track their product deliveries, just to name a few benefits.  

Speaking of internal management during tough times like COVID-19 quarantine, it’s also worth mentioning Eyedo and its field operations management & optimisation tool.  In case any problems arise, Eyedo makes it possible to address and tackle them immediately – by informing everyone involved, setting off alarms and reminders, and allowing to report on task progression to finally resolve them. 

Apart from that, Eyedo’s solution also integrates technologies such as Computer Vision to ensure field operations are completed well. It can verify automatically if the Planograms complies with the requirements, if the promotion in-store is implemented properly according to the “picture of success”, and much more. It uses Geofencing to ensure field operations are done at the right place and time, and that the routes and actions are optimised for routing, headcount, and more.

Tough times like COVID-19 quarantine require smart measures

The economic downturn is inevitable – but it doesn’t mean that retailers can afford to sit back and do nothing. Thanks to modern technology, it’s still possible to grow your business, even during difficult times like these. In fact, all retail tech solutions that revolve around mobility can boost sales during COVID-19 quarantine. 

These days, the goal should be to enable online shopping and reduce “physical” contact as much as possible, even for (or especially for) brick-and-mortar stores. The faster the retailers implement and improve solutions like click & collect, scan & go, AR and visual search – the less they will be affected in times of crisis. 

Here’s what our experts think about it:  

The current COVID-19 crisis presents a great opportunity for retailers that are able to adapt fast. Consumer behaviour during the crisis is definitely changing: To start with, the adoption of mobile apps and tools such as smart payments and Scan N Go is growing. At the same time, however, Grocery and Drugstore retailers phase 400% to 1000% growth in traffic and orders on their websites and digital assets. Consumers that never shopped online are doing it for the first time – and once they cross this barrier and get their purchase delivered home, they may get used to it. Pretty soon, they might want to buy other goods online, not just food. Is your retail chain ready for them to do so?

The change in consumer behaviour is here to stay, and it’s bound to impact every retailer. Now is the right time to implement tech & logistic solutions that will help to adapt to these changes and become the winners when this crisis is over, which will hopefully be soon.” – Nir Manor, Retail & FMCG expert, Future Mind’s advisor

A crisis like the COVID-19 pandemic was impossible to predict, but it doesn’t change the fact that companies have to act accordingly. In “normal” circumstances it would’ve been more than acceptable to implement changes gradually and with time – but nowadays, it’s necessary to adapt as soon as possible. In fact, doing so can be one of the best ways to actually maintain, and even save your business. In difficult moments like these, it’s a good practice to use well-tested solutions – both in retail, as well as other industries. No matter if these solutions have to do with facilitating internal processes or making things easier for customers – they can easily be tailored to your business and its current needs. 

It’s important to remember, though, that making tech solutions work is all about “supplying” them with relevant data. In such cases, technologies like Python Unlinkor Node.js are worth taking advantage of to create integrations with already existing POS or ERP systems – especially since not all of them have API supporting the flow of data in real-time. – Tomasz Woźniak, CEO, Future Mind

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As coronavirus ups DTC demand, Dirty Lemon’s Iris Nova pivots its retail strategy
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As coronavirus ups DTC demand, Dirty Lemon’s Iris Nova pivots its retail strategy


Iris Nova, the startup beverage brand backed by Coca-Cola, is balancing a coronavirus-driven uptick in DTC demand with punctures in its hospitality and retail businesses. Its chief executive explains how being historically unafraid of strategy “pivots” has reduced the pressure of the past few weeks.

Iris Nova is the brainchild of Zac Normandin, who first imagined a beverage company “built with consumption data, technology, and direct connection with consumers” back in 2015.

He now counts nine beverage brands in his stable, including Sanzo, Miracle Seltzer and Olipop. But it was flagship brand Dirty Lemon that first turned the heads of investors by taking DTC off a web browser and on to a text messaging platform.

Now, consumers can order crates of Iris Nova’s full portfolio of drinks directly through SMS.

The service has – predictably – proven popular with US consumers staying inside during the coronavirus outbreak. This has seen the company shift its focus to concentrate sales and operational efforts on direct delivery.

“Thankfully, we’ve invested heavily in infrastructure that supports that – we now have the technology platform that allows customers to place orders very quickly and provides very fast deliveries,” says chief executive Normandin.

However, the company is working to mitigate potential losses from newer arms of its business.

The majority of its partners in the hospitality business have been forced to close temporarily. That poses a “challenge” to Iris Nova as restaurants, hotels, cafes and bars are “critical customers to the company”. Currently, the drinks maker is figuring out ways it can support their businesses through a pivot to delivery services.

“It’s just a very dramatic change in the way that we’re doing things,” says Normandin. “It’s definitely not bad necessarily, but it’s still a change.”

Additionally, the company is working out how the virus spread will affect the plans for its burgeoning retail business. Central to this is The Drug Store, its shop in New York’s Tribeca, which has had to close as part of the city’s shutdown of all non-essential businesses.

Scaling back

But it’s hard to understand how The Drug Store has remained open for the 18 months it has been in business.

Firstly, it’s located in an area of prime real estate without the high mark-ups or ticket prices that keep its neighbors in business. Secondly, it’s essentially a collection of fridges: the store is cashierless, and consumers are trusted to pay for the drinks they pick out via Iris Nova’s text messaging service.

“On paper, the concept makes no sense,” Normandin admits. “And there would have been no data points that we could have kind of pointed to saying, ‘this is the reason why we want to do this right now’. It was just an intuition.”

The store stays afloat because it also houses a customizable cocktail bar that the company rents this out to private event planners. That line of revenue is no longer viable for the foreseeable future (all social gatherings are currently banned in New York).

Yet Iris Nova had, luckily, u-turned on its plans to expand The Drug Store’s footprint even before the coronavirus outbreak. The original plan was to open cashierless stores in “three or four” US cities, as well as operate another outpost in New York.

“We’ve scaled back on that, just because there’s a lot of variables that we couldn’t control for in launching The Drug Store at scale,” says Normandin. “The operational overhead required to do that is really significant.”

The company opened its second New York Drug Store in Hudson Yards in March 2019. It realized running a retail environment in a mall was unworkable “really quickly” and closed six months later. An opening in LA is still on the cards but now no longer “in the immediate plans”.

Rapid testing

Yet the Tribeca store – should it weather the coronavirus – will be kept open and double as an innovation center for the company. Normandin has instilled a culture of rapid, small-scale testing, whereby retail ideas are first trialed in The Drug Store. The concepts that work are eventually rolled out across Iris Nova’s retail partners, the largest of which is Walmart.

“In a lot of ways, we’ve optimized our DTC offering, so more recently we’ve been thinking a lot about retail,” says Normandin.

“We’re always trying to look at things through a lens of how we can be more efficient or effective with technology, and the tools that we have available to us. The focus is always on optimizing distribution or the operational side of the beverage business.”

An example of Iris Nova’s rapid testing is its partnership with Avery Dennison, which builds RFID labelling. The brand has employed the technology to monitor exactly when a specific bottle is lifted out of the fridge in The Drug Store in real time; now it plans to install these connected fridges in the stores of its retail partners.

“No-one in the food and beverage industry is tracking individual units in a third-party retail environment right now,” Normandin contends. “Having that data available to us in real time is an incredible opportunity, and ultimately results in stronger revenue growth and cost savings that the whole business feels.”

Don’t fear the pivot

With the grocery industry in its current state of upheaval, this rollout will likely be delayed for the coming months. But that’s also OK in the culture of Iris Nova, which Normandin has deliberately built to survive fast strategy rewrites.

“I don’t think pivots are bad,” he says. “In the past, pivots have always been kind of viewed negatively … but they’re really important for companies to learn that oftentimes, things are not going to go as planned.

“This virus has shown how fast business can change in the course of a week. It shows that you need to be reactive to the market, rather than let the market control you.”



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The Power of Influencer Marketing  | OMIO PIM powered by Retail Assist
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The Power of Influencer Marketing | OMIO PIM powered by Retail Assist



Is #influencermarketing really all that important and, if so, how can #retailers harness use it to their advantage?

► Read the blog post: https://omio-retail.com/the-power-of-influencer-marketing/

——————
TRANSCRIPT:

Word of mouth sales generate more than twice the sales of paid advertising.

81% of #consumers make a purchase based on friends’ #socialmedia posts.

Conversions are 4-10 times higher from offers shared by trusted advocates.

HOW CAN RETAILERS MAXIMISE ON THIS?
Influencer marketing allows a constant dialogue that is invaluable to retailers. #Instagram opens up a direct conversation with the customer, and, with 130 million people a month tapping on product tags in shopping posts, retailers can immediately find out what consumers are shopping for, the trends they want to invest in and the celebrity styles they’re lusting after.

Retailers can quickly adapt product offerings from commercial success. Expanding their #digitalmarketplace allows retailers to reach consumers wherever they choose to shop. However, more selling platforms means more product data to manage. When an influencer shares a product, retailers need to ensure its visibility across all selling channels. This needs to happen quickly, to maximise sales opportunities.

HOW CAN OMIO PIM HELP?
Our #productinformationmanagement system helps retailers to optimise products across multiple channels; reduce lead times through faster creation of new routes to market; and be the frontrunners for new and evolving shopping channels.

Digital commerce doesn’t need to be complex. Become part of the PIM product evolution. Discover #OMIOPIM today.

https://omio-retail.com/

——————
SOURCES:
https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/a-new-way-to-measure-word-of-mouth-marketing
https://www.socialmediatoday.com/marketing/masroor/2015-05-28/social-media-biggest-influencer-buying-decisions
https://www.retailtouchpoints.com/topics/digital-marketing/use-influencer-marketing-to-connect-your-brand-with-shoppers
https://business.instagram.com/blog/new-to-instagram-shopping-checkout

#omio #pim #retailassist

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#Growth #Hacking Tip 004 – Sell on Amazon to reach more Buyers

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#Growth #Hacking Tip 004 – Sell on Amazon to reach more Buyers..

Amazon is the world’s largest e commerce retailer, with over 237 million active user accounts .Last year there turnover was 90 billion.Now you can also reach this power house companies global audience by selling your products on amazon.Best part is you don’t have to worry about getting product info i.e images etc .It’s all in their database , so with a few clicks your done. Much less time consuming than ebay.