One Strategy That Works on Every Social Media Platform

One Strategy That Works on Every Social Media Platform

Everybody has gotten so romantic about what they post and are trying to treat their social media feed like an art gallery. The problem with that is it makes you question your content and slows down how frequently you are posting in a space where volume wins. The more content you fill the pipes with, the more opportunities you give yourself to be discovered by new people. Worry less about your subjective call on the “quality” of your content and more on how much you are actually sharing about yourself with the world. No matter which platform you like using the most this is always super important!

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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.

Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.

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Influencer marketing platform for 2020, Mohit Kumar - Founder of Connecsi on

Influencer marketing platform for 2020, Mohit Kumar – Founder of Connecsi on

About The Startup Show:
Watch and hear Startup Founders share their experience and learning.
Ampliz presents The Startup Show is India’s #1st Vodcast series.

About Connecsi:

Connecsi is a 360° influencer marketing ecosystem that helps brands and influencers to connect and collaborate effortlessly. Currently, this $8 billion industry is dependent on expensive and outdated solutions. At Connecsi, we want to optimize this experience using AI & ML based automation.


Key Timestamps:

What is Connecsi: 04:11
Go to market strategy for connecsi: 09:23
How it helps influencers and clients: 11:14
Biggest challenge: 15:21
Advice for the young entrepreneur: 25:12

Starring: Mohit Kumar

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What's The Best Social Media Platform For Business In 2020

What's The Best Social Media Platform For Business In 2020

What’s The Best Social Media Platform For Business In 2020

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Year 2020 is set to be the biggest year ever in the world of social media.
So, trying to decide on which platform to focus on for your business or brand can be tricky.

So, in this video I’m going to run through the 5 major social media sites being YouTube, LinkedIn, Facebook, Twitter and Instagram which some tips n trick to start using today.
So I’d love to hear from you as well as to which social media site you will be focusing on to start 2020

leave a comment and say hello below

Social Media for business expert Mark Warncken – I’m the guy that makes social media for business owners and brands easy using YouTube, LinkedIn, Facebook, Instagram, Twitter and a whole lot more..

Links to video I mentioned in this video for you to watch.

How To Create a YouTube Channel in 2020

7 Tips – How To Use LinkedIn For Beginners

How To Create A Facebook Business Page

Is Your Facebook Page Sized Correctly For Mobile


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What Is Quora? A Marketer's Guide to the Most Underrated Platform of 2020

What Is Quora? A Marketer’s Guide to the Most Underrated Platform of 2020

Part of a social media manager’s job is to filter through which platforms are or aren’t relevant to their industry — or, more importantly, their audience. But there’s more to choose from than Facebook, Twitter, LinkedIn, Snapchat, and Instagram.

Believe it or not, Quora is one such platform you might want to add to your marketing portfolio.

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Quora entered the social marketplace about eight years ago, and it has since become a website worthy of a marketer’s attention. Before we get into why, let’s talk about what exactly Quora is. 

So, why is this website compelling to marketers? A handful of unique features, including: 

  • Follow users — and be followed.
  • Answer questions relevant to your industry.
  • Display personal and professional titles above your answers.
  • Reap SEO benefits for your business over the long term.
  • Access new audiences via Quora emails.
  • Use links in your answers to bring traffic to your website.

If all that sounds good, and you’re ready to dive in, let’s get straight to how to use Quora’s tools to enhance your marketing efforts, next.

How to Use Quora for Marketing

Use Quora to follow users.

Quora emulates a feature of Twitter and LinkedIn in that it has a follow feature. This follow feature allows users to connect with readers, colleagues, and other businesses so that they can associate with people who contribute to similar conversations. Users on Quora can ask or answer questions while following questions and people to create a stream of information aligned with their audience’s interests.

When first signing up for Quora, you can start by following your connections from Facebook and Twitter. This allows you to connect and nurture your relationship with those you already know you’ll want to answer questions for. It also helps you understand what your core customers and readers are most interested in learning about.

Answer questions around your industry.

Quora shares features with other popular social applications, so what makes Quora unique? Two main elements: design and community. Quora’s forum-like design makes for a positive user experience in that it focuses its users entirely on specific questions and answers, rather than broad trending topics that brands can’t easily participate in.

In other words, whereas social networks like Twitter and Facebook focus primarily on the user, Quora is designed to focus on the question. In doing so, all Quora users “play by the same rules,” so to speak. This ultimately helps business users carry over their subject-matter expertise and extend that expertise to more audiences.

Display professional titles to establish authority.

In addition to design, Quora’s community provides rich and relevant answers to the things people are searching for and talking about. This ensures that the focus of the website will always depend on and cater to the interests of each user and their followers.

Opposite what you might think, this open-dialogue community doesn’t produce as much subjective or inaccurate information as you’d think. Each user’s answer competes with the answers other users post under the same question. The answer’s relevance therefore depends on how many views and upvotes it receives by the Quora community.

This competition among answers encourages only the most knowledgeable users to participate. For this reason, many of them display their professional titles and business affiliations as an added sign of trust in their response. Quora also allows you to publish photo headshots, reinforcing its commitment to real, human answers — with a hint of networking potential for the employee answering the question. See how this looks in the Quora question below.

Question on Quora asking What virtual reality is, answered by man with professional title

The expertise of the people who are answering questions on Quora is truly impressive and only adds to the value of using the platform.

Use Quora as an SEO boost.

You’d think because Quora answers can be posted for free by anyone, Google wouldn’t rank these answers all that highly. On the contrary, Quora answers do quite well in search engine rankings because Quora is designed to rank its best answers by how much its users trust them.

In other words, Quora has done all the work for Google already — all you have to do is write an answer that users view and trust the most, and you can give your business some great exposure on Google’s search engine results pages (SERPs).

Keep in mind that Quora answers are automatically given “nofollow” tags, which prevent search engines like Google from ranking website links inside your Quora answer any differently just because the Quora post itself might appear high up in a search result. For this reason, you should still invest plenty of time into your website’s on-page SEO — the search engine optimization given to your own webpages, as opposed to the tactics used elsewhere, like Quora.

Access new audiences via Quora emails.

Just because you have a limited amount of email subscribers to your emails doesn’t mean you can’t get some brand recognition in Quora Digest …

Quora Digest emails typically consist of 10 answers to questions the recipient would likely want to see. Recipients can receive these emails as often as multiple times per week or as infrequently as once a month. It all depends on how much time the user spends on Quora.

Although the content of Quora Digest emails is generated automatically by Quora, marketers can still win a spot in these emails by answering questions that rank highly on Quora. The more questions you answer, the more authority you’ll build. This increases your answers’ rankings and, ultimately, puts you in a Quora Digest.

The best part? These Quora emails go right to users who are interested in the topics you’re answering questions on. You get direct exposure to the people who fit your buyer persona without any of the heavy lifting involved in adding them to an email list.

Use links in your answers to bring traffic to your website.

Many businesses use Quora not just to connect with potential customers and build authority on a subject, but to gain website traffic, too.

When looking for questions to answer on Quora, consider if you already have webpages or blog posts that answer the question a user is asking. If so, take an excerpt from your blog post and use it to build your answer in Quora. When you’re done, link out to your blog or website content as an invitation for users to learn more about the subject. See what this looks like in the Quora question below.

Answer to Quora question with a link to author's website for more info

It’s unclear how effective this tactic is when done at length, so be careful how much you rely on Quora for blog or website traffic. Ultimately, you want most of your information to live in one place, that place should be your website.

As you can see, there are several clear benefits to Quora. For one, it caters to specific subject matters. You can pick your own expertise areas and then stay there as your chief engagement. If your business or expertise is in foreign currency exchange, for example, you can write for a dedicated category of questions where you can relay your leadership and help answer questions for your followers.

And yes, that very field has its own category of questions on Quora where people want to learn more about currency exchange. Check it out below.

Group of Quora questions about foreign currency exchange

Then, as a marketer, you can consider the people who are asking questions or engaging in discussion with you as your potential leads.

If you see someone is asking for help picking a good foreign exchange broker, or how to know if someone is a good adviser, don’t be afraid to mention your services and include the URL to your website when answering their question.

You can also use Quora to do research on what you should blog about. Any good answer is going to be more than a paragraph, and could be used as the basis for your newest blog post. This is a great way to do keyword research and get a sense of what the keyword phrases and description that your potential leads really use, and see what they don’t understand or should know about your business.

If someone is asking a fundamental question about your industry, think about writing a blog post to reply and then linking them in your answer to the blog post. You can bring them to your website, show them your calls-to-action, and present them with an offer all while answering their question.

Have you started using Quora yet for your business?

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Find influencers, create campaigns, boost awareness in one easy-to-use platform from Intellifluence

Find influencers, create campaigns, boost awareness in one easy-to-use platform from Intellifluence

Intellifluence is an affordable, end-to-end influencer marketing platform that helps you create campaigns, select influencers, send outreach, and manage payments.

On this webinar, we sit down with the team from Intellifluence to show you how their platform allows you to create influencer marketing campaigns that meet your specific goals, manage the entire process–from messaging to payment–in one easy-to use platform, and even invite qualified influencers to apply to your campaigns and pitch possible candidates to find the right fit.

This tool is available for a limited time at


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SOCIAL MEDIA FOR BUSINESS 2020 | Which Social Media Platform is Best for my Business?!

SOCIAL MEDIA FOR BUSINESS 2020 | Which Social Media Platform is Best for my Business?!

Hey bosses! This video is all which social media platform is best for your business and your complete social media strategy for 2020!
In this video I review social media pros and cons and the structure I personally use that gets me awesome results in my business.

Let me know which social media platforms you use for your business in the comment section below!

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TikTok: The next marketing platform for brands

TikTok: The next marketing platform for brands

TikTok: The next marketing platform for brands

TikTok, it’s the social media platform that’s taking the world by storm. Gen Z is all over it, and even millennials are joining in on the fun. Can brands be far behind? But what is TikTok, and is it lucrative enough for brands to include in their 2020 marketing plan?

We look at the growing popularity of the channel, what it means for brands, and how companies can maximize their TikTok marketing.

The rise of TikTok

TikTok is a mobile video app much like the now-defunct Vine, created by parent company ByteDance, a startup based in Beijing, China. Launched in 2016, the app currently boasts over 500 million active users and is popular in India, China, and the US.

Users create short, fun looping videos, from 15 seconds to a minute long that’s usually set to music available from the vast TikTok library. The app also offers effects like split screens and filters much like in Snapchat and Instagram. It also provides live streaming.

Alongside the videos that users can create, they can also remix songs and create playlists, in the same vein as Spotify. Like most other social platforms, there is a certain level of interaction between members on the app, such as liking, commenting, hashtagging, and sending hearts.

TikTok recently incorporated paid advertising, which has encouraged brands to join the app and promote themselves.

Why brands should join TikTok

The number of users on TikTok and the app’s potential to grow should be sufficient enough reason for brands with a mobile marketing strategy to join.

But there is reason to seriously consider whether or not it is worth joining the app. For one, the majority of TikTok users are Gen Z, with a few millennials thrown in for good measure.

If your target audience is Gen Z, TikTok may be the next platform to try while Instagram and Snapchat also cater to this demographic, TikTok is centered entirely on them. 

A presence on TikTok could help you boost the reach within this demographic with ease.

On the other hand, if you aren’t exclusively catering to Gen Z – though most marketing trends suggest you should, TikTok may be superfluous to your social media strategy. 

There is no point in stretching yourself thin if the other platforms are doing the job of improving your reach and conversions.

Additionally, take a look at how important video content is to your marketing strategy. Ask yourself, are you creating videos for your channels regularly? If yes, then TikTok could be a good fit.

You also need to ascertain whether your niche will be well represented on TikTok since the app is very entertainment-focused and takes a whimsical approach to content.

Can you mimic that tone in your content and will it be appropriate for your audience? If you answered, “yes” to those questions, then you should be joining TikTok.

How to market a brand on TikTok

Now that you’ve decided that TikTok is the platform for you and will help you reach your target audience of under-30s, how do you market your brand on the app?

Because of how new the app is as compared to the popular platforms of today, it’s difficult to define a TikTok strategy. However, there are a few methods of engagement that you can use on the platform that we will outline below.

1. Behind the scenes

TikTok is a great channel to showcase life behind the scenes, take your followers through an intimate look at the workings of your organization.

A number of entertainment and news brands are making TikTok videos of their brainstorming sessions or inside writers’ rooms.

You can show how a product is conceived and goes through the stages of production until it’s finally ready to be launched for customers.

Note: You may want to consider how you’d want to do this without giving away crucial or business-sensitive information.

But remember, this is not the place to be overly sales-y as we have mentioned earlier, TikTok is about entertainment. If you can make this content fun and quirky, then it can earn you views and followers on TikTok. If you can’t accomplish this, don’t post content on the app.

2. User collaborations

A handful of TikTok users consistently create such entertaining and unique content, that they have already earned millions of followers. These creators are akin to the influencers on Instagram and Snapchat, and it is worth looking into setting up collaborations with these individuals.

Brands are still considered interlopers on TikTok, which is why creative individuals we have mentioned are the real draw.

Instead of trying to appropriate the platform with content that may not be right for the audience, partner up with creators who already know the lay of the land to make promo videos.

3. Duets

Another type of collaborative content that brands can create on TikTok is duets. These are videos where users can add a new video to an existing piece of content. The final product looks like a split-screen video. If executed well, the result can be incredibly entertaining.

Creating a video that can easily be spliced into another is a great way to boost engagement on the app and improve follower numbers.

4. Hashtag challenges

By far the most popular way to engage users on TikTok and to go viral is – to join or issue hashtag challenges. 

These challenges are social media contests usually based on a particular topic or subject, and users are encouraged to send in responses to the challenge as quickly as possible.

TikTok hashtag challenges draw in millions of users and views—if you have a creative enough challenge to share, you can see some serious engagement. 

5. Paid advertising

TikTok advertising is still a new concept but some major brands like Nike and Disney have already managed to create successful ad campaigns on the platform.

However, TikTok advertising may not be for everyone, ad campaigns need businesses to spend at least $500, and the cost of a campaign could number in the hundreds of thousands.

One can see why only mega brands have tried it, making it thus far for smaller businesses, native videos, and challenges that may be the way to go.

If your company does have the budget for a TikTok ad campaign, you will need to create a TikTok Ads account.

Once you have been verified, you can set the parameters for your ad, similar to how one would create a Facebook Ad campaign.

6. Reaction videos

Similar to duets, TikTok’s reaction videos are another way to create interactive and engaging content. These videos prompt reactions from people, which they can share via video.

Unlike most other platforms that only give users the option of leaving comments or likes as reactions to posts, TikTok allows users to create a reaction video that can be embedded in the original content.

Creating content that will evoke reactions strong enough for users to leave a reaction video is a good way to boost your follower numbers.

7. Branded stickers

Snapchat has had branded stickers for a while, and TikTok recently released the ability to create your own stickers, alongside importing them from Giphy.

Branded stickers, like the brand emojis on Twitter, can improve your brand awareness on the app. They don’t need to be elaborate, just fun.

However, try to keep the stickers as relevant to the popular TikTok hashtags as possible to increase the possibility of them being used.

Summing up

TikTok is new and exciting but it may not be for everyone. With a large Gen Z following and their quirky video output, TikTok is as niche as a social platform can get.

Brands need to ask themselves whether this is the audience they need to reach and whether they can commit to creating the kind of content that is popular on the app. Because TikTok is gaining popularity every day and it’s targeting the crowd that knows what is on-trend before anyone else knows it. TikTok could be the channel that sends your marketing strategy through the stratosphere. But it may be too much hard work for your team right now so you might want to keep it on your mind for the near future.  

Look at the history of the app and its niche, as well as the content channels available to brands, and make a decision about whether it is right for you or not.

Ronita Mohan is a content marketer at the online infographic and design platform, Venngage.

Related reading

Hootsuite social trends report for 2020
Improving personalization with machine learning
Capitalizing on paid social in B2B industries
holiday plan calendar for editorial and social media content

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